The Scaling Made Simple Podcast

Most entrepreneurs and real estate investors are stuck in a rut, thinking they need more properties to hit their lifestyle goals. Becky Nova, founder of Lady Landlords and full-time investor, reveals how she built a powerful, cash-flowing portfolio across two countries—without hiring a single property manager. Her secret? Streamlining operations with tech, managing her properties herself, and making deliberate choices that prioritize lifestyle over endless expansion.In this episode, Becky shares exactly how she manages 16 rental properties in the US and Dominican Republic with only four hours a month of effort—yes, four hours! She breaks down her system for self-managing across borders, choosing properties that generate over $20,000 monthly profit, and how she leverages her portfolio to fund an internationally mobile life, complete with European summers and beachfront living. You'll discover her innovative approach to digital organization, the importance of evaluating people over deals in private lending, and her mindset for delayed gratification and lifestyle design.🎙 Hosted by: Jonathan Farber 👤 Guest: Becky Nova🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

From corporate accountant to real estate tax strategist, Ryan shares his journey and blueprint for dominating a niche. Learn how he transitioned, stood out, and built a profitable specialty you can apply too!🎙 Hosted by: Jonathan Farber 👤 Guest: Ryan Bakke🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Join us in this insightful episode as we dive into the world of midterm rentals with Shona Lepis, the mastermind behind "She's Got Assets." Shona shares her journey from a lifelong entrepreneur to a full-time investor, revealing her passion for mid-term rentals and creative financing. Discover how she manages her portfolio, coaches aspiring investors, and navigates the challenges of real estate with a focus on community and relationship-building. Whether you're a seasoned investor or just starting out, Shona's strategies and experiences offer valuable lessons for anyone looking to maximize cash flow and build wealth through real estate.🎙 Hosted by: Jonathan Farber 👤 Guest:  Shona Lepis🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Join us as we dive into the world of short-term rentals with Brandon from BK Stays. Discover how he transitioned from a career in college athletics to becoming a successful entrepreneur in the short-term rental industry. Brandon shares insights on revenue optimization, co-hosting strategies, and the importance of adapting to market trends. Whether you're a seasoned property manager or just starting out, this episode is packed with valuable tips and real-world experiences to help you thrive in the competitive rental market.🎙 Hosted by: Jonathan Farber 👤 Guest:  Brandon Pottebaum🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Join us as we dive into the world of short-term rentals with Joe Rohne, a seasoned real estate investor and co-hosting expert. Discover how Joe transitioned from acquiring his first short-term rental to managing a thriving co-hosting business with properties across Branson, Missouri, and Panama City Beach. Learn about the strategies he employs to maintain high guest satisfaction, the importance of personal connections, and his unique approach to real estate investing. Whether you're a seasoned investor or just starting out, Joe's insights on scaling a successful rental business and building lasting relationships with clients are invaluable. Tune in for an engaging conversation filled with practical advice and inspiring stories.🎙 Hosted by: Jonathan Farber 👤 Guest:  Joe Rohne🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Join Avery Carl as she delves into the world of short-term rentals and real estate investment. In this episode, Avery shares her journey from starting the Short-Term Shop to managing multiple businesses, including a mortgage company and a mentorship program. Discover her insights on navigating the current real estate market, the importance of niching down, and the strategies she employs to balance her entrepreneurial ventures. Whether you're a seasoned investor or just starting out, Avery's experiences and advice offer valuable lessons for anyone looking to thrive in the real estate industry.🎙 Hosted by: Jonathan Farber 👤 Guest:  Avery Carl🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

In this episode, we dive into the multifaceted world of James Krause, a former UFC fighter turned real estate mogul. James shares his journey from the octagon to building a diverse real estate portfolio, emphasizing the importance of long-term planning and strategic acquisitions. He discusses his unique approach to real estate, focusing on buying properties with no money down and leveraging his network to build a successful business. James also opens up about his passion for fitness, running multiple gyms, and how Brazilian Jiu Jitsu complements his real estate endeavors. Tune in to learn about his leadership style, the power of personal branding, and the lessons he's learned along the way. Whether you're interested in real estate, fitness, or personal growth, this episode offers valuable insights and inspiration.🎙 Hosted by: Jonathan Farber 👤 Guest: James Krause🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Join us as we dive into the inspiring journey of Christina, a dynamic real estate professional who has transformed her career from traditional sales to building a thriving short-term rental empire. In this episode, Christina shares her insights on navigating the competitive real estate market, the importance of strategic networking, and the innovative approaches she uses to stand out in the rental industry. Whether you're a seasoned investor or just starting out, Christina's story offers valuable lessons and actionable advice for anyone looking to succeed in real estate. Tune in to discover how Christina's unique strategies can help you achieve your own real estate goals.🎙 Hosted by: Jonathan Farber 👤 Guest: Christina McNaught 🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Join us as we dive into the inspiring journey of Ali Garced, also known as "Ali the Agent." From her beginnings as a special agent in the Air Force to becoming a successful real estate investor and agent, Ali shares her unique insights and strategies for building wealth through real estate. Discover how she balances a nomadic lifestyle with her thriving business, and learn about her innovative approach to team building and content creation. Whether you're a seasoned investor or just starting out, Ali's story is sure to motivate and inform. Tune in for an engaging conversation filled with practical tips and personal anecdotes.🎙 Hosted by: Jonathan Farber👤 Guest: Ali Garced🎧 Podcast: The Scaling Made Simple Podcast📅 Episode Recorded: 2025📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Join us in this insightful episode as Dr. Rachel Gainsbrugh shares her unique approach to empowering teams for success in the real estate industry. Discover how she leverages team dynamics to drive growth and achieve strategic goals. Dr. Gainsbrugh delves into her proven methodologies for fostering collaboration, enhancing team cohesion, and unlocking the full potential of her team members. Whether you're a seasoned real estate professional or just starting out, this episode offers valuable insights into building a high-performing team that thrives in today's competitive market. Tune in to learn from Dr. Gainsbrugh's experiences and take your team to the next level.🎙 Hosted by: Jonathan Farber 👤 Guest: Dr. Rachel Gainsbrugh🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

In this episode, we dive into the dynamic world of sales recruitment and management with industry expert Wade Marcoux. Join us as Wade shares his journey from the early days of his firm to building a $100 million empire. Discover the strategies and insights that have propelled his company to success, including innovative approaches to sales management, client acquisition, and talent development. Whether you're a seasoned sales professional or just starting out, Wade's story offers valuable lessons on growth, leadership, and the ever-evolving landscape of sales. Tune in to learn how Wade Marcoux is transforming the sales industry one client at a time.🎙 Hosted by: Jonathan Farber 👤 Guest: Wade Marcoux🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Join us in this enlightening episode as we sit down with Jon Schoeller, a trailblazing entrepreneur who has mastered the art of balancing work and travel.Discover how Jon Schoeller navigates the challenges of running a successful business while exploring the world. From time management strategies to maintaining productivity on the go, Jon Schoeller shares invaluable insights and practical tips for entrepreneurs looking to harmonize their professional and adventurous pursuits. Whether you're an aspiring digital nomad or a seasoned entrepreneur, this episode offers the inspiration and guidance you need to achieve your own work-travel balance. Tune in and get ready to be inspired!🎙 Hosted by: Jonathan Farber 👤 Guest: Jon Schoeller 🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Join us as Austin Rutherford shares his transformative journey from flipping houses to building a robust rental portfolio. In this episode, Austin reveals the pivotal moments and strategies that led him to shift his focus towards long-term rental investments. Discover the insights and lessons learned along the way, and how Austin's approach can inspire your own real estate endeavors.🎙 Hosted by: Jonathan Farber 👤 Guest: Austin Rutherford🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

In this episode, Tyler Coon takes us on a journey through the dynamic real estate market, sharing the strategies that have driven his remarkable growth. From building strong networks to identifying lucrative opportunities, Tyler's insights offer a roadmap for success. Whether you're looking to expand your portfolio or break into the market, this conversation is packed with actionable advice to help you thrive. Hosted by: Jonathan Farber 👤 Guest: Tyler Coon🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Join us for an insightful conversation with Mikey Taylor as he delves into the complexities of raising capital and navigating compliance in the real estate industry. Discover how Mikey's journey from professional skateboarder to real estate investor has shaped his approach to overcoming regulatory hurdles and securing funding. Learn about the strategies he employs to balance deal flow with capital availability and the innovative solutions he's implemented to build a successful real estate firm. Whether you're an aspiring investor or a seasoned professional, this episode offers valuable lessons on thriving in a heavily regulated market.🎙 Hosted by: Jonathan Farber 👤 Guest:  Mike Taylor🎧 Podcast: The Scaling Made Simple Podcast 📅 Episode Recorded: 2025 📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Join us as we delve into the inspiring journey of Cale Delaney, who transitioned from a 16-year career in construction management to becoming a successful real estate entrepreneur. Discover how Cale navigated the challenges of shifting industries, the strategies he employed to build a thriving short-term rental business, and his insights on revenue management and co-hosting. Whether you're considering a career change or looking to expand your real estate knowledge, this episode offers valuable lessons and motivation. Tune in to learn how Cale turned his construction expertise into real estate success!🎙 Hosted by: Jonathan Farber👤 Guest: Cale Delaney🎧 Podcast: The Scaling Made Simple Podcast📅 Episode Recorded: 2025📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

In this insightful episode, Jonathan Farber interviews Corby Goade, a real estate entrepreneur whose approach blends operational excellence with a human-first mindset. Corby shares how stepping outside his comfort zone has opened new doors in property development and community-backed funding. He explains why mindset-focused reading and personalized client experiences have had a bigger impact on his business than traditional strategies. From negotiating high-value deals to delivering $5 personalized gifts that leave a lasting impression, Corby emphasizes the value of human connection in business.He also reveals his team's strategy of quarterly book clubs and how “Unreasonable Hospitality” inspired him to create memorable moments for clients—beyond the transaction. Whether you're in real estate or any service-based industry, this episode offers a blueprint for building loyalty, communicating effectively, and creating WOW experiences that people never forget.🎙 Hosted by: Jonathan Farber👤 Guest: Corby Goade🌐 Guest’s Website: BoiseTurnkey.com🎧 Podcast: The Scaling Made Simple Podcast📅 Episode Recorded: 2025📍 Topics: Real Estate, Property Management, Client Experience, Operational Strategy, Investment

Episode DescriptionIn this episode, Kyle Fugatt takes us behind the scenes of managing over 60 short-term rental doors and boutique hotels. He shares how living by the calendar, applying the 4 Ds of task management (do, delay, delegate, delete), and dividing roles based on strengths transformed his family-run business. Kyle dives into the power of lean operations, how switching to ClickUp helped streamline workflows, and why empowering his team has been key to sustained growth. Whether you're just starting or looking to scale, this conversation is packed with practical tools and mindset shifts to run your STR business smarter—not harder.🎙️ Guest: Kyle Fugatt📲 Connect with Kyle:Facebook: Kyle FugattInstagram: @thekylefugattJoin the free Facebook group: Power Path – Airbnbs, Boutique Hotels & Creative Real EstateWebsite: powerpathconsulting.comKyle also shares free STR masterclasses and trainings in the group. Feel free to DM him—he answers personally!

What’s the secret to building a scalable, profitable consulting business? In this episode, Cameron Williams — founder of Kinley Consulting — shares how choosing the right niche and confidently pricing his services transformed his growth. We dive into how he built a solid team, streamlined operations, and used marketing strategies that actually work.If you're struggling with underpricing, unclear offers, or wearing too many hats, this episode is your blueprint. Cameron breaks down his journey, lessons learned from paid ads, tips for setting client expectations, and how to build a business that runs without you.Whether you're just starting or ready to scale, this conversation is packed with insights you can apply today.🎯 Topics covered:Niche selection and why it mattersConfident pricing strategiesBuilding a team and delegating smartSales and marketing that convertOperational systems that scaleClient communication tipsLessons from growing a consulting business🎙️ Guest: Cameron Williams, Founder of Kinley Consulting🌐 Website: www.kinleyconsulting.com (K-Y-N-L-I Consulting)📩 Email: [email protected]📱 Follow for free content & insights: Facebook page – Kinley Consulting🧠 Content includes: case studies, client challenges, real-time insights, and valuable business tips (3–5 posts daily)

In this episode of The Scaling Made Simple Podcast, Jonathan Farber sits down with Jeremy Rosen — a full-time nurse who also manages 21 short-term rental properties. Jeremy breaks down how he successfully balances a demanding job while scaling a thriving STR business, thanks to the power of virtual assistants, strong systems, and smart time management.Jeremy dives deep into the day-to-day operations of managing multiple properties, including his approach to guest communication, pricing strategies, and creating a five-star experience that drives repeat bookings. He shares the tools and tactics he uses to stay organized, the importance of hiring early, and why building a reliable team (both virtual and local) is the key to long-term success.Guest: Jeremy RosenRole: Full-time nurse & short-term rental operatorBased in: San Antonio, TXSTR Portfolio: 21+ propertiesPMS: HospitableCRM Tool: Elite 360Booking Platforms: Airbnb (primary), VRBO, Booking.com (limited), Direct bookings via personal website

In this episode, Luke Kolk shares how he went from being a police officer to building a thriving Airbnb co-hosting business with over 60 units — all while working just 15–20 hours a week. He breaks down the systems, strategies, and mindset shifts that helped him scale fast, including how he finds quality leads, builds a strong team, and uses tools like Asana and Indeed to streamline operations.Luke also dives into the power of execution over information, why effective communication and team incentives matter, and how he structures his time to stay efficient. Whether you're just getting started or looking to scale your short-term rental business, this episode is packed with practical insights you can apply right away.🎙️ Episode CreditsGuest: Luke KolkFollow him on Instagram and Facebook: @kolkhomesIf you’re facing a challenge in your short-term rental business, Luke probably has a solution — whether it’s a VA, bookkeeper, revenue manager, mentorship, or simply the right connection to help you scale.➡️ “It’s probably not an information problem. It’s an execution problem.”Host: Jonathan FarberThanks for tuning in to this episode of the Scaling Made Simple Podcast.

In this episode, real estate investor Michael Chang shares the systems and strategies that have helped him scale a portfolio of 39 short-term rental properties. From automation and AI to guest communication and hiring the right team, Michael dives deep into the tools that allow him to manage operations remotely and sustainably. He also breaks down key tax benefits for real estate investors—especially high-earning W2 professionals—explaining how depreciation and the time value of money play crucial roles in building long-term wealth. Whether you're a new host or scaling your STR business, this conversation is packed with insights on building a sustainable and profitable real estate operation.Guest: @michaelchangbnb

How can AI and automation transform property management? In this episode, James Svetec shares his journey from real estate operations to coaching and optimization, revealing the key strategies behind efficient short-term rental management.We dive into:✔️ How AI and automation are revolutionizing guest communication and operations.✔️ The importance of systemization for managing properties remotely.✔️ Strategies for hiring and building a reliable remote team.✔️ How to handle bad reviews, navigate claims, and improve guest retention.✔️ Why eliminating, automating, and outsourcing is the key to scaling.James also reflects on his biggest lessons learned in property management, including mistakes he would avoid and how hosts can leverage community support to grow their business.Credits:🎙 Guest: James Svetec🎙 Host: Jonathan Farber📺 James Svetec’s YouTube: James Svetec📖 Books: Airbnb for Dummies | Airbnb Unlocked (Upcoming)🔹 Follow James for more insights on Airbnb, automation, and property management.

How can real estate investors scale their rental portfolios efficiently? In this episode, Oggie Penev shares his journey from a real estate agent during the market crash to a successful investor and coach. He breaks down his best strategies for building and managing rental properties remotely, finding high-quality tenants, and using automation to streamline operations.🔹 What You’ll Learn in This Episode:✔️ The power of systems & automation in property management.✔️ How to find and retain the best tenants for long-term success.✔️ Proactive marketing & leasing strategies to minimize vacancies.✔️ The best financing options for real estate investors.✔️ How to build a strong and reliable team to scale efficiently.

In this episode of The Scaling Simple Podcast, Mike Stone, a seasoned short-term rental realtor and property manager in Arizona, shares his expertise on maximizing property appeal, guest experience, and operational efficiency in the STR industry.Mike dives into strategic property upgrades, the importance of luxury amenities, and how to maintain high Airbnb ratings. He also reveals his best practices for guest communication, customer acquisition, and marketing strategies that set successful hosts apart.Credits🎙️ Guest: Mike Stone, STR Realtor📌 Instagram: @MikeStoneGroup📌 Facebook: Mike Stone📩 Real Estate Inquiries: [email protected]📩 Property Management & Consulting: [email protected]🎙️ Host: Jonathan FarberIf you’re interested in short-term rental investments, property management, or real estate consulting, feel free to reach out to Mike Stone through his social media or email.

In this episode of The Scaling Simple Podcast, Will Dotson shares his experience as a real estate investor managing properties remotely across multiple states, all while living in Mexico.He reveals how he built systems for property management, the role of virtual assistants (VAs), and strategies for securing high-value insurance bookings. Will also emphasizes the power of networking, immediate action, and mentorship in accelerating business growth.If you’re looking to scale your real estate business remotely, improve operations with VAs, or leverage insurance bookings for steady cash flow, this episode is packed with actionable insights!Guest Credits: Will DotsonName: Will DotsonWebsite: Novahavens.com – You can submit your property through the property submission form.

In this episode of The Scaling Simple Podcast, Jennifer Spencer shares her expert insights on direct bookings and property management, revealing how she built a thriving short-term rental business while reducing reliance on platforms like Airbnb and Vrbo.Jennifer breaks down key strategies for increasing direct bookings, including capturing guest emails, automating communication, and using rental agreements to protect properties. She also discusses common concerns around damage control and screening guests while providing actionable marketing tactics to enhance guest experience and boost repeat bookings.If you’re a vacation rental host or property manager looking to increase profits, reduce platform fees, and create a more sustainable business model, this episode is packed with invaluable insights!🎙 Guest: Jennifer Spencer🌐 Website: thehostapproach.com📌 Work with Jennifer: thehostapproach.com/work-with-me📖 Free Guide: thehostapproach.com/breakfree📩 Contact: [email protected] Spencer is an expert in direct booking strategies and automation for the short-term rental industry. In this episode, she shares key tools and resources to help make your business more independent and profitable.

In this episode, Kevin Hart shares his journey in the real estate business, detailing the significant changes and growth he has experienced over the past three years. He discusses the challenges he faced with his initial business, the importance of partnerships, and the strategies he implemented to scale his operations. Kevin emphasizes the value of having a supportive team and the need for effective marketing strategies to generate leads. Additionally, he provides insights into the tools and CRM systems that help manage his business efficiently.In this conversation, Kevin discusses the integration of Salesforce into his business operations, the importance of implementing systems for sustainable growth, and the value of franchising as a means to scale. He shares insights on choosing the right growth strategies, managing daily operations, and exploring new business ventures, such as a dumpster rental business. Kevin emphasizes the importance of community and continuous learning in achieving business success, while also mentioning future coaching opportunities.

This podcast is designed for established business owners, particularly those in the real estate sector who are looking to scale and improve the operational efficiency of their companies.In each episode, we explore advanced strategies to take your business to the next level. In this conversation with Alex Sabio, a real estate investment expert, we discuss his transition from long-term to short-term rentals and how to manage out-of-state properties. We also dive into the role of virtual assistants and automation tools in streamlining project management and guest communication.Alex also shares his insights on the impact of artificial intelligence and automation in the industry, along with strategies to increase direct bookings through email marketing. At the end of the episode, he introduces his coaching program for healthcare professionals looking to invest in real estate, highlighting the tax benefits that come with it.🎙 Guest: Alex Sabio🌐 Community: Healthcare Professionals Investing in Real Estate (Facebook Group)📌 Coaching Program: 13-week coaching program with weekly group calls and one-on-one sessions📩 Contact: Reach out via Facebook group or direct messageAlex Sabio is a respiratory therapist turned real estate investor who helps healthcare professionals and other high-income earners start and scale their short-term rental businesses while optimizing tax strategies. He runs a 13-week coaching program where he connects investors with the right professionals and resources to succeed in the market.

Chapters00:00 Introduction and Background02:56 The Evolution of Content Creation05:52 Balancing Business and Personal Life08:56 Team Structure and Roles12:03 Implementing the EOS System14:55 Finding and Working with Integrators17:58 Creating a Motivating Company Culture21:02 Hiring Strategies and Outsourcing27:44 Optimizing Business Structures for Efficiency30:28 Retention Strategies for Bookkeepers34:42 Future Directions in Real Estate Development36:49 Challenges in Real Estate Business41:33 The Importance of Brand Identity in Business