The SEO Insider: Local Tactics Revealed

If you’re boosting posts… you’re probably burning cash. Let’s stop the bleeding. Host Lisa Urbanski sits down with Chris Campbell, founder of Modern Marketing Solutions, to break down what actually works in Facebook Ads—and why most businesses get it dead wrong.This is the difference between guessing… and printing. You’ll learn:💸 Why boosting posts is draining your budget🎯 How to build a real campaign (not a hope strategy)🧠 The 3-2-2 ad method that increases conversions📊 ABO vs CBO (and which gives you control)🔥 How to create scroll-stopping hooks🧲 Why your landing page is make-or-break⚙️ How to set up your Facebook pixel the right wayIf you’re running ads without structure, targeting, or data—you’re gambling. This episode shows you how to turn Facebook into a predictable lead machine.Chris Campbell — Founder, Modern Marketing SolutionsChris helps businesses improve online visibility using modern SEO strategies and proprietary AI-driven marketing solutions built to support local service companies.Work with Chris:Website: https://www.modernmarketingsolutions.com/ Connect on Social:LinkedIn: https://www.linkedin.com/in/chris-campbell-7b73a4106/Instagram: https://www.instagram.com/themodernmarketingsolutionsYouTube: www.youtube.com/@ChrisCampbell-SoupFacebook: https://www.facebook.com/profile.php?id=61564875685533

If your competitors show up before you on Google Maps, this episode helps you fix it—fast.Host Lisa Urbanski talks with Chris Campbell about optimizing your Google Business Profile.You’ll learn: 🔎 Why you’re not ranking (and the first fixes to make)🧱 The “foundation” checklist: Services, photos, reviews📸 How 100 photos can boost visibility⭐ How to reach 30 reviews + respond the right way🗓️ Posting + weekly updates that Google rewards📍 NAP + citations (the hidden ranking levers)📊 What to track in Insights to prove it’s workingChris Campbell — Founder, Modern Marketing SolutionsChris helps businesses improve online visibility using modern SEO strategies and proprietary AI-driven marketing solutions built to support local service companies.Work with Chris:Website: https://www.modernmarketingsolutions.com/ Connect on Social:LinkedIn: https://www.linkedin.com/in/chris-campbell-7b73a4106/Instagram: https://www.instagram.com/themodernmarketingsolutionsYouTube: www.youtube.com/@ChrisCampbell-SoupFacebook: https://www.facebook.com/profile.php?id=61564875685533

Marketing doesn’t fail because you’re bad at it—it fails because you skipped the foundation. In this episode, Lisa Urbanski sits down with Chris Campbell, founder of Modern Marketing Solutions, to break down what actually works for small business marketing—without the overwhelm. You’ll learn:✨ Why most ads fail (and how to avoid wasting money)✨ How clear branding builds trust before you sell✨ The simplest way to fix confusing marketing✨ When AI helps—and when it quietly hurts your brand✨ How to grow on purpose instead of guessingIf your marketing feels stressful, confusing, or ineffective—this conversation will help you reset today.Chris Campbell — Founder, Modern Marketing SolutionsChris helps businesses improve online visibility using modern SEO strategies and proprietary AI-driven marketing solutions built to support local service companies.Work with Chris:Website: https://www.modernmarketingsolutions.com/ Connect on Social:LinkedIn: https://www.linkedin.com/in/chris-campbell-7b73a4106/Instagram: https://www.instagram.com/themodernmarketingsolutionsYouTube: www.youtube.com/@ChrisCampbell-SoupFacebook: https://www.facebook.com/profile.php?id=61564875685533

Feeling invisible online can be exhausting—especially when you’re doing everything “right.” This episode will help you build an SEO plan you can actually follow starting today.Host Lisa Urbanski sits down with Chris Campbell (Modern Marketing Solutions) to break down what’s working in 2025—so you can get found, get clicked, and get customers. You’ll learn:✅ How to choose keywords that match what customers actually search✅ The local SEO moves that help you show up on Google faster✅ Technical SEO basics (without the overwhelm)✅ A simple on-page checklist to improve rankings✅ How AI can support your SEO—without replacing your voice✅ The “do this first” roadmap for small business growth If your business needs visibility now, press play—and take the next right step.Chris Campbell — Founder, Modern Marketing SolutionsChris helps businesses improve online visibility using modern SEO strategies and proprietary AI-driven marketing solutions built to support local service companies.Work with Chris:Website: https://www.modernmarketingsolutions.com/ Connect on Social:LinkedIn: https://www.linkedin.com/in/chris-campbell-7b73a4106/Instagram: https://www.instagram.com/themodernmarketingsolutionsYouTube: www.youtube.com/@ChrisCampbell-SoupFacebook: https://www.facebook.com/profile.php?id=61564875685533