The Septic Company Marketing Podcat

Septic service calls can come unexpectedly, which means fast communication is essential. In this episode, we explore how AI tools help septic companies manage inquiries through automated scheduling, website chat responses, and AI answering services. Customers can book inspections or service appointments instantly through calendar links while automated texts confirm and guide them through the process. By integrating these tools into a CRM platform, septic companies can handle urgent requests more efficiently and ensure no lead is missed.

Septic companies often rely on referrals, but digital marketing is becoming a bigger driver of growth. In this episode, we explain how septic businesses are using local SEO, Google Ads, and LSA strategies to capture high-intent searches while AI automation improves appointment scheduling and follow-up. From building local trust signals to managing niche service keywords, this episode provides a practical overview of what’s working for septic marketing today.

No more lost leads or double-booked jobs. Learn how AI automation can help your septic company manage requests, handle follow-up, and keep your crew on schedule.

Stop flushing money on bad ads. In this episode, we break down how septic contractors can use Meta lead forms to generate high-value inquiries and automate follow-ups to book cleanouts and inspections.

Most septic companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for septic businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a septic business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every septic company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a septic business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.

Most septic businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the septic space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.

Welcome to this bonus episode of The Septic Company Marketing Podcast! In this episode, we explore what growth-ready septic companies do differently. Whether it’s leadership, marketing strategy, or operational systems — the winners have a formula. Listen in to see if your business has what it takes to grow in 2025 and beyond.

Welcome to The Septic Company Marketing Podcast! In this episode, we show how septic companies can use appointment automation to make it easier for customers to schedule pumping or repair services. Learn how to use booking tools, sync with your calendar, and send links via text to capture more appointments with less friction.

Welcome to The Septic Company Marketing Podcast! In this episode, we cover how septic companies can use video ads to earn trust, explain services, and drive more calls. Meta and YouTube give you local reach like nothing else—if you do it right. Tune in to learn what works and how to get started with simple, effective video campaigns.

In this bonus episode of The Septic Company Marketing Podcast, we show how septic companies can remain steady and profitable when the economy slows down. Discover how to lean into essential services, optimize your marketing, and keep your business strong no matter the market. Tune in for actionable tips you can use right away.

Welcome to The Septic Company Marketing Podcast! In this episode, we dive into how to rank in Google’s Local 3-Pack and generate more calls for your septic business. Learn the importance of consistent reviews, citations, and backlinks in local SEO. We’ll also share strategies for optimizing your Google Business Profile with structured data and high-quality content. Tune in for actionable tips to dominate local SEO and grow your septic company.

Welcome to The Septic Company Marketing Podcast! In this episode, we explore how Google’s Local Service Ads can help septic companies grow their business. Discover how to set up your profile, manage leads, and optimize for high-quality calls. We’ll also share tips on collecting reviews, budgeting, and tracking ROI. Tune in for actionable advice to maximize the impact of LSAs for your septic business.

Welcome to Episode 16 of The Septic Company Marketing Podcast! In this episode, we uncover how email marketing can help you re-engage past customers, convert prospects, and retain new clients. Discover how to set up automated email sequences, use CRMs to organize your campaigns, and craft emails that drive referrals and loyalty. We’ll also show you how email marketing supports the A-Z buying spectrum, ensuring your business stays top of mind. Tune in for practical tips to transform your septic company’s marketing strategy.

Welcome to a special episode of The Septic Company Marketing Podcast! We’re reflecting on the major marketing trends of 2024 and providing actionable strategies for 2025. Learn how to improve your local search rankings, optimize ad campaigns, and leverage referrals to grow your septic company. We’ll also discuss measurable marketing tactics to track success and refine your approach. Tune in to stay competitive and position your business for growth in the new year.

In this bonus episode of "The Septic Company Marketing Podcast," we delve into the full range of marketing services necessary for achieving 300% growth in your septic business. We’ll discuss planning, unique selling points, AI chatbot training, and comprehensive website development. Learn about integrating measurable marketing techniques, optimizing SEO, and setting up effective ad campaigns. With insights on creating a powerful print marketing package and leveraging a custom CRM, this episode provides the roadmap to substantial growth and market dominance.

Welcome to "The Septic Company Marketing Podcast," Episode 13, where we uncover the power of AI in marketing for septic services. Understand AI and machine learning, and their benefits in saving time and money. Discover AI tools like chatbots for better customer service, and AI-driven content creation for personalized marketing. We’ll explore optimizing SEO and social media campaigns with AI, and the speed of AI implementation. Get practical AI learning tips and answers to common questions. Tune in to transform your septic business marketing strategy with the power of AI!

In Episode 12 of the "Septic Company Marketing Podcast," join Matt Law as he guides septic company owners through the process of setting up a simple yet effective follow-up system for customers and prospects. Discover how automation and strategic communication can help you nurture relationships, retain customers, and attract new prospects. Matt Law emphasizes the key elements of a successful follow-up system. Learn how automation extends beyond just emails, incorporating SMS messages, direct mail, and more to engage with your audience effectively. Discover the power of email autoresponders, utilizing tools like Zapier to connect your CRM with other platforms seamlessly. This episode also explores the importance of communicating your unique selling points to prospects, showcasing the value and benefits of your septic services. Additionally, Matt Law shares strategies for fostering strong customer relationships, providing insights on how to effectively communicate with customers to help them stay loyal and become customers for life. The "Septic Company Marketing Podcast" equips septic company owners with the knowledge and confidence to implement a streamlined follow-up system. By leveraging automation tools, email autoresponders, and strategic communication, you'll be able to build strong connections, retain customers, and attract new business.

In Episode 11 of the "Septic Company Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for septic companies. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your business operations. Matt Law highlights the key elements of custom CRMs. Discover platforms like knack.com and WYSIWYG database builders that empower septic company owners to create a CRM system that perfectly aligns with their unique needs. Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance customer interactions. This episode also emphasizes the versatility of a CRM for septic companies. Learn how a custom CRM can be utilized for scheduling, keeping track of jobs, notes, and invoices, ensuring all aspects of your business operations are seamlessly managed in one centralized system. The "Septic Company Marketing Podcast" equips septic company owners with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms like knack.com and utilizing automation tools, you'll be able to enhance customer relationships, streamline workflows, and ultimately drive higher revenues for your septic business.

Join Matt Law in Episode 10 of the "Septic Company Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your septic business. Discover how to effectively use these incentives to attract new customers and increase your lead conversion rates. Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer for your septic business and how to instantly deliver it to prospects via text or email, ensuring a seamless and engaging experience. Understand the importance of utilizing a secure database to store prospect information, enabling you to build a valuable customer base for future marketing efforts. This episode also highlights the significance of offering something for free to prospects and the psychological impact it can have on their decision-making process. Matt Law explains how these free offers can serve as powerful lead magnets, capturing the attention and interest of potential customers for your septic business.

In Episode 9 of the "Septic Company Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your septic business. Join Matt as he reveals the power of yard signs, thank you packages, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting reviews. Discover how to create impactful yard signs for your septic business, leveraging them as a powerful marketing tool to attract attention and generate new leads. Explore the use of thank you packages and review cards with QR codes, making it easy for satisfied customers to leave reviews and testimonials. This episode also addresses the importance of reputation management, providing insights on how to prevent bad reviews from happening and effectively handle any negative feedback. Matt Law discusses the benefits of expressing gratitude to customers who refer your septic business with gift cards, fostering customer loyalty and driving positive word-of-mouth. The "Septic Company Marketing Podcast" equips septic company owners with the knowledge and confidence to drive referrals and boost their online reputation. By implementing the strategies discussed in this episode, you'll be able to foster customer loyalty, track referrals effectively, and generate positive reviews that attract more business.

In Episode 8 of the "Septic Company Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your septic business. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your ad campaigns, and achieve more with less spending. Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling landing pages that align with Google's preferences, boosting your quality scores and click-through rates. Understand what Google loves and how to make your ads appear more frequently, maximizing your online visibility and reaching your target audience effectively. This episode also explores the significance of conversions in your ad campaigns, uncovering how to track and optimize your conversion rates to ensure a high return on investment. Matt Law delves into the power of search campaigns and remarketing, providing insights on how to leverage these strategies to generate more leads and nurture potential customers. The "Septic Company Marketing Podcast" equips septic company owners with the knowledge and confidence to dominate the Google Ads landscape. By integrating the tactics discussed in this episode, you'll be able to spend less while generating a higher quantity and quality of leads for your septic business.

In Episode 7 of the "Septic Company Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your septic business. Discover the strategies and tactics to leverage social media platforms and turn your customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating viral referrals through social media. Learn how to encourage and incentivize your customers to share pictures of their septic projects on various social media channels, amplifying your brand's reach and visibility. Discover the art of tagging your business in these posts to enhance your online presence and build credibility. This episode also explores the concept of referral fees and incentives, providing valuable insights on how to reward customers for their referrals, further motivating them to share their experiences on social media. Matt Law sheds light on effective methods to track referrals and measure the success of your viral referral strategy, ensuring you can quantify the impact and make data-driven decisions. The "Septic Company Marketing Podcast" equips septic company owners with the knowledge and confidence to create a viral referral machine through social media. By following the process outlined in this episode, you can leverage the power of customer-generated content to attract new leads, build brand loyalty, and fuel the growth of your septic business.

Join Matt Law in Episode 6 of the "Septic Company Marketing Podcast" as he explores the strategies and tactics needed for septic companies to achieve big wins in SEO (Search Engine Optimization). This episode serves as a comprehensive guide to help septic company owners unlock the power of SEO and establish a strong online presence. Matt Law dives into the key elements of SEO success. Learn how website health plays a vital role in search engine rankings and discover the essentials of on-site SEO, including keyword optimization, meta tags, and compelling content. Understand the significance of off-site SEO through effective link building strategies that enhance your website's authority and credibility. Furthermore, this episode explores the role of social media sharing in amplifying your SEO efforts and expanding your online reach. Matt Law highlights the importance of content marketing, such as creating blog posts, to not only provide value to your audience but also attract more leads and improve your search engine visibility. The "Septic Company Marketing Podcast" equips you with the knowledge and confidence to achieve significant SEO victories for your septic business. Whether you're a seasoned SEO practitioner or just starting out, this episode provides actionable insights to help you optimize your website, build quality backlinks, leverage social media, and create compelling content that drives organic traffic and generates valuable leads.

In Episode 5 of the "Septic Company Marketing Podcast," Matt Law unveils the strategies and tactics to win with local marketing for your septic business. Join Matt as he delves into the intricacies of local search and how it can catapult your business to the top of the rankings in the maps section or 3-pack of Google. Matt Law guides septic company owners through the key elements of local marketing success. Learn about the significance of citations and maintaining consistent Name, Address, and Phone (NAP) information across various platforms. Discover the importance of optimizing your website code and harnessing the power of Google My Business to enhance your local visibility. Furthermore, this episode delves into the role of social media citations in local marketing, emphasizing the impact of online reviews and customer engagement on your local search rankings. Matt Law provides actionable insights on how to leverage these platforms to boost your business's presence and reputation within your local community. The "Septic Company Marketing Podcast" equips you with the knowledge and confidence to dominate the local search landscape. Whether you're a local septic service provider or have multiple locations, this episode provides essential strategies to help you outshine your competitors and attract more customers through effective local marketing.

Join Matt Law in Episode 4 of the "Septic Company Marketing Podcast" as he unveils the secrets to crafting the ultimate welcome package for septic companies. In this episode, septic company owners will discover the power of a well-designed and thoughtfully curated welcome package that leaves a lasting impression on new prospects. Matt Law walks you through the essential components of an impactful welcome package. Learn what to include in the package, from informative inserts to eye-catching flyers, business cards, magnets, and more. These tangible items serve as powerful marketing tools, showcasing your expertise and instilling confidence in your septic company. Moreover, this episode explores the modern approach of delivering the welcome package electronically via email when a new lead requests a quote. Matt delves into the strategies and techniques to create a digital welcome package that captures attention, delivers valuable information, and keeps your brand at the forefront of your prospects' minds. The "Septic Company Marketing Podcast" equips you with the knowledge and inspiration to create an irresistible welcome package that sets you apart from the competition. Whether it's through physical materials or digital assets, this episode provides practical insights to help septic company owners leave a remarkable impression and foster long-term customer relationships.

The "Septic Company Marketing Podcast" continues with Episode 3, where Matt Law reveals the key elements necessary for building the perfect website and landing pages that drive conversions and optimize search engine rankings for septic companies. Join Matt as he shares invaluable insights on creating a website that captivates visitors and delivers measurable results in the septic industry. Matt Law emphasizes the significance of website speed, ensuring your online presence loads quickly to keep visitors engaged. Learn the essentials of website health, including mobile-friendliness, seamless navigation, and user-friendly design, all of which contribute to a positive user experience and improved search engine optimization (SEO) for your septic company. Discover the art of crafting effective landing pages that entice and convert visitors into customers. Matt Law unravels the secrets behind compelling copy, captivating visuals, and persuasive calls-to-action specifically tailored for septic companies, empowering you to maximize your conversion rates and generate measurable results. The "Septic Company Marketing Podcast" equips you with the knowledge and confidence to create a website that shines in the digital landscape of the septic industry. Whether you're seeking to enhance your existing website or embark on a new online venture, this episode provides actionable strategies

In Episode 2 of the "Septic Company Marketing Podcast," Matt Law delves into the realm of measurable marketing specifically tailored for septic companies. Join him as he unveils essential strategies to make your marketing efforts quantifiable, allowing you to optimize your budget and allocate resources more effectively in the septic industry. Matt Law emphasizes the importance of analytics in tracking and evaluating marketing success. Learn how to leverage data, call tracking, and tracking links with UTM parameters to gain valuable insights into your septic company's marketing campaigns. By harnessing the power of these tools, you'll uncover the precise impact of your marketing initiatives, enabling you to make informed decisions and eliminate wasteful spending. Discover how making your marketing measurable can result in substantial savings, as you invest your resources solely in strategies that yield tangible results for your septic business. Matt Law's positive and empowering approach will leave you equipped with the knowledge and confidence to elevate your septic company to new heights through data-driven marketing.

In the inaugural episode of the "Septic Company Marketing Podcast," join Matt Law, CEO at Gro.Inc, as he lays the foundation for a remarkable journey into the world of marketing specifically designed for septic company owners. This podcast provides invaluable insights and strategies to fuel growth and success in the septic industry. Matt Law introduces himself and his extensive experience in the industry, establishing his authority and credibility. He then dives into the heart of the matter—the Four Step Marketing Formula for septic companies. Unlock the secrets of this powerful formula as Matt guides you through each step, revealing how to effectively market and expand your septic company. Matt Law illuminates the path to achieving marketing excellence in the septic industry, equipping you with the tools and knowledge to stand out in a competitive landscape. Whether you're a seasoned entrepreneur or just starting your septic business journey, this episode is a must-listen for anyone seeking to thrive in the world of septic company marketing. Tune in to the "Septic Company Marketing Podcast" and unlock the key to strategic marketing success for your septic business.