The Show TF Up Podcast

Acute positioning- the precision that turns browsers into buyers. Learn how to become the obvious choice, stop competing in crowded markets, and craft one-line positioning that filters the wrong people, charges more, and creates instant urgency. If you’re ready to own your category and make clients decide now, this is the blueprint.Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

In Part Two, we dive into the art of Sophisticated Messaging, the kind that stops advanced buyers in their tracks because it speaks to the real cost of their problem, not the surface-level symptoms they complain about. You’ll learn how to shift your language from “annoyances” to identity-level activators that pull your audience out of passive scrolling and into decisive action.I break down high-cost problem examples across industries, show you how to elevate your frequency through deeper, sharper messaging, and teach you how one powerful line can instantly create urgency. If you’re ready to stop sounding beginner-level and start sounding undeniable, this episode is your firestarter.Next up: Acute Positioning- how to make people buy now.Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

In this episode, we unlock the mindset of advanced buyers, the women who slip into your DMs ready, certain, and paid-in-full. You’ll learn why beginners buy information, but advanced buyers buy certainty, and how embodying who you are (not what you know) is the real catalyst for high-caliber sales.I share how rebuilding my business from zero to tripling my highest revenue year came from one shift: speaking from conviction instead of performing for the sale. You’ll hear the energetic markers of certainty, the resonance it creates, and the messaging shifts that turn curious followers into ready-now clients.If you’re done over-explaining and ready to lead with grounded self-trust, this episode will show you exactly what that looks like.Stay tuned for Part Two on sophisticated messaging and high-cost problems.Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

You’re not here to write cute copy. You’re here to write messaging that liberates.That activates.That calls in the clients who feel you before they even work with you.In this episode, Kristina breaks down the anatomy of engaging, high-converting messaging. The kind that makes your soulmate clients stop scrolling, lean in, and say “how did she know?”You'll learn how to name the real problem (the high-cost one), speak to the stakes, and position your work as the most aligned next step.If your message isn’t matching your magic, this one’s for you.Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

This isn’t your typical episode. No funnels. No hacks. Just full-bodied, soul-deep remembrance.In this behind-the-scenes drop from Legacy Unleashed, Kristina shares two sacred challenges to reconnect with the iconic, magnetic woman you’re here to be—and build a brand that moves like her.In this episode, you’ll explore:How your soul’s purpose becomes your most powerful brand assetA potent prompt to reveal your soul name and unlock your energetic signatureHow to choose a totem that anchors your frequency and turns your presence into your platformWhy your brand can only go as far as your self-connectionThis is messaging as ritual. Brand as portal. And if you’re here, you already know: your soul is ready to be seen.Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

If you are a successful business owner who still struggles with challenges like:✖️ Tying your worth to numbers and vanity metrics✖️Overworking✖️Feeling deep anxiety when you look at your business account balanceThis episode is for you.Sheridan Ruth is an integrative somatic trauma therapist who works with entrepreneurs to help them increase profit and decrease anxiety in their businesses. During this mini coaching session, she and Kristina dive deep into how father wounds affect the body, and thus your business, and what you can do to make your primal feelings work for you.You don't want to miss this.Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

Are you:Drained by or frustrated with your team’s performance, but UNSURE how to change it?Consumed with MANAGING people instead of expanding your business? Stuck in archaic hiring practices that, frankly, JUST AREN’T working?**This is one BEEFY episode, boo! Let's dive in!**GET READY for real-life examples, top-notch hiring practices, and practical tools that are total game-changers. Host Kristina, CEO of Elixir Media Co. (nominated for the best place to work in 2024) and former team builder of multibillion-dollar corporations, shares her BOLD and UNCONVENTIONAL approach to hiring. These invaluable insights (some of which may SHOCK you!) will TRULY revolutionize your business AND your relationship with it.Listen out for:🖤 WHO & HOW you hire MATTERS: TOP mistakes made by entrepreneurs when building and growing teams 🖤 How Kristina’s former business structure became a profound WAKE-UP call, catalyzing the restructuring of her team and catapulting the growth of her business🖤 Out with the OLD, In with the NEW: Why you should ditch traditional hiring practices for a more customized approach This episode’s Money Moves: Compose a list of your internal core values that are specific to creating an exceptional team. Then post it on social media and tag @elixirmediaco so Kristina can show you love!Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

“I like growth that doesn’t make sense, that makes people go, ‘What the FUCK is she doing?’” - Kristina KnappAre you BAFFLED by plateaued business growth despite doing everything you know to do? Are you ready to SMASH through YOUR glass ceilings? We can ABSOLUTELY RELATE, boo!In this RAW and INSPIRATIONAL episode, Host Kristina kicks hustle culture to the curb and breaks down her biggest years of success and the intentional mindset shifts that led to MIRACULOUS growth. This enlightening 16-minute episode will leave you encouraged and assured that success is absolutely achievable. Yes, despite the road blocks, boo!Listen out for:🖤 Highly RELATABLE, real-life experiences that catalyzed Kristina’s BIGGEST years in business, year-by-year. 🖤 THREE PIVOTAL mindset shifts that changed EVERYTHING.🖤 INCREDIBLE examples of WILD growth, like how MULTIPLE growth figures were achieved within INSANELY short time frames Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

Do you avoid ruffling feathers, feel like a stranger in your own skin, or prefer to “fly under the radar”? If “yes”, then HONEY, this episode is for YOU. In this POTENT and DYNAMIC episode, Host Kristina Knapp sits down with successful, master-certified life coach Susan Hyatt. Together, they deliver a POWERFUL one-two punch to living small and disempowered and point the way UP a glittering path of RADICAL authenticity, empowerment, and self-acceptance. Listen out for:🖤 THREE practical first steps to OVERCOMING the fear of showing TF up AUDACIOUSLY 🖤 INCREDIBLE insight and ritual practices from both Kristina and Susan that will absolutely REVOLUTIONIZE your routines, business, and life. 🖤 Susan’s personal story from living a “beige” existence to UNAPOLOGETICALLY THRIVING out loud (yes, even in a bathing suit and cape!)Connect with Susan Hyatt:susanhyatt.coIG & FB @susanhyattPodcast: You’ve Got NerveBefore becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

“I love this because we’re in a place now where the whole “professional look,” showing up as just an expert, is, really, out. Like, perfectionism is out.” - Kristina KnappLet’s be clear, boo — You are ALLOWED to keep some things SACRED, but… how do you know when to share and when to keep it offline?? What if vulnerability costs you followers?! Host Kristina addresses this common hang-up with her simple and easy filter for flushing out what is for the public and what is not, and how this will ALSO flush out those who are NOT your ideal client. Listen out for: 🖤 A short list of questions for sifting through the fear or uncertainty that is holding you back from showing up FULLY online🖤 One of the most INTENTIONAL and IMPACTFUL rules of marketing that is a *TOTAL* game changer.🖤 Real-life examples of personal bravery that paid off ROYALLY 👑 (*wink wink*)This week’s Money Moves: Create your own list of “green flag” attributes to filter out what is shareable and what should be kept sacred. Pop the list into your notes app and pin it to the top for quick reference, or jot it down in your journal and mark the page.**Be sure to DM Kristina @elixirmediaco when sharing your vulnerability online turns out better than you ever imagined. ;)Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

"If there's one thing highly creative people understand, it's the importance of white space." - Kristina Knapp In this short but OH, SO SWEET episode, host Kristina Knapp shares a SUPER SIMPLE yet LIFE-CHANGING message on white space. "What is 'white space,'" you ask. "And why is this so important to my creative development as an entrepreneur?" CEOs are REQUIRED to be creative, so AUDACIOUSLY incorporating this little hack into your weekly routine could change EVERYTHING for you. So, listen up, boo! Listen out for: 🖤 Why making the simple science of white space a nonnegotiable could be the BEST THING to ever happen to you 🖤 THREE things you need to cultivate your innate CEO creativity 🖤 Practical ideas for incorporating white space into your weekly routine, starting NOW This week's Money Moves: Set aside 20 minutes THIS WEEK to practice sitting and dreaming in white space. Then DM Kristina at @elixirmediaco so she can celebrate this experience with you!Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

"For me, retreats are a sacred space, so what does it take to curate a container that is the catalyst for a completely different life?" - Amber Hagberg In this episode, host Kristina Knapp interviews Costa Rican Jungle Mama Amber Hagberg on the "hot f*cking topic" of RETREATS. This BEAUTIFUL, multi-6-figure entrepreneur and seasoned retreat host passionately and joyfully empowers women while raising her young family with her partner in their jungle paradise. You WON'T want to miss what she has to say, boo! Listen out for: 🖤 How Kristina and Amber each faced and powerfully moved through their WORST NIGHTMARE as retreat leaders 🖤 How to STRATEGICALLY promote and pick the PERFECT location for your retreat 🖤 Tools to effectively PROTECT and REPLENISH your energy while hosting your own retreat Elixir Media Co. South Africa Retreat: *Correction: Retreat will be held in October. https://www.elixirmedia.co/retreats/elixir-south-african-retreat Connect with Amber Hagberg: IG @amberhagbergBefore becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

"What is the difference between a gamble and an investment?" Are you READY to take RADICAL personal responsibility for how this may be affecting your BOTTOM LINE? YES?! Well, boo, you have come to the right place! In this super short episode, Host Kristina Knapp serves up a quick yet EFFECTIVE insight that, if taken seriously, can begin changing your life TODAY.  Listen out for:  🖤 Distinguishing the SUBTLE, yet POWERFUL difference between gambling and investing 🖤 Why what may feel like a small, inconsequential belief could ACTUALLY be robbing your ROI 🖤 Insight that will leave you feeling DEEPLY empowered and ready to TAKE YOUR POWER BACK in this new year!Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

Do you feel STUCK, unsure of WHAT or HOW MUCH to post on social media? THIS IS FOR THE WOMEN WHO want to connect with their ideal client STRATEGICALLY and AUTHENTICALLY online WITHOUT falling prey to turning their account into a directionless social diary. Listen out for: 🖤 How Host Kristina became a social media and marketing EXPERT and how you can do the SAME (HINT: It's not what you think!) 🖤 What makes your brand so MAGNETIC (Psst, YOU are the main ingredient!) 🖤 Simple, actionable steps you can start using TODAY (with the content you already have in your phone!) This episode's Money Moves: What do YOU have in common with your soulmate client OR with who your SOULMATE client wants to identify with? Grab a holiday latte, and jot down your thoughts! Even better: Start or add to a working document dedicated to this podcast in your notes app or on your computer!Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

“Your lowest moments are ALWAYS your greatest moments.” In this deeply personal episode, host Kristina shares her journey with crippling depression and becoming a mother and the LIFE-ALTERING truths that led her back on top and better than she could’ve EVER dreamed or expected. Listen out for: 🖤 TWO mindset shifts that can result in MASSIVE up-leveling within insanely short timeframes 🖤 POWERFUL real-life stories of hitting rock bottom that then became the GREATEST thing that ever happened 🖤 Insightful takeaways that will leave you feeling GROUNDED, FIRED UP, and ENCOURAGEDBefore becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

“You don’t need more FOLLOWERS. What you need is a COMMUNITY.” In this episode, host Kristina Knapp is kicking to the curb the outdated belief that more followers = more converted business. Nuh huh, boo — we are DONE with wasting our time on meaningless growth strategies! Listen out for: 🖤 THREE strategies you can use TODAY to grow a loyal community who LOVES and SUPPORTS you 🖤 Real-life stories of fellow entrepreneurs who leaned into growth methods that ATTRACT rather than chase after their dream client 🖤 How to find your dream client by SIMPLY doing something you already do and loveBefore becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

"Most of the work... is mindset. It is really challenging everything you always believed about yourself and everything you always believed would be possible for you." - Dr. Krystal Conner In this episode, Host Kristina Knapp interviews Dream Life Accountability CEO Life Coach, creator and host of the How To Be A Dangerous Woman Podcast, Dr. Krystal Conner. Listen out for: 🖤 What "Showing TF up" means to Dr. Conner. 🖤 How she learned to attack her self-limiting beliefs and valued it as an ESSENTIAL first step toward her dream of impacting women. 🖤 Why it's so important to be willing to be wrong about what you have always thought about yourself. 🖤 Why it's so POWERFUL to work with a good life coach. More from Dr. Krystal Conner: How To Be A Dangerous Woman YouTube: https://www.youtube.com/channel/UC3TlNwQCxMtzQrk6H9Dm9Ug Instagram: https://www.instagram.com/drkrystalconner/ Facebook: https://www.facebook.com/krystal.conner/ LinkedIn: https://www.linkedin.com/in/dr-krystal-conner-7b071b98 Dr. Conner's superpower of already seeing people as the highest version of themselves has been LIFE-CHANGING for the hundreds of women she has worked with. Download the Dangerous Woman Manifesto, book a consult, and subscribe to her community of women just like you who also aren't willing to sacrifice their verison of "having it all!"Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

Feeling stuck in old, unhelpful thought patterns? Feeling like you've hit a wall in your business or your personal life? CRAVING strategic advice to help move you into the life of your dreams? Rewiring your brain to work for you is ESSENTIAL to creating POWERFUL business and personal growth with EASE. It's time to thrive, boo! In this episode, host Kristina Knapp shares how this one shift has DRAMATICALLY TRANSFORMED her life and business, and how it can do the same for you! Listen out for: 🖤 The difference between the subconscious brain and the conscious brain, and why understanding this distinction is important. 🖤 What your "lizard brain" is and learn what its three basic needs are. 🖤 Why strategic vision boarding can help you to EFFORTLESSLY create a MAGICAL life. This episode's Money Moves: Use the Heart Exercise this week to start training and rewiring your brain, then DM Kristina at @elixirmediaco on IG so she can celebrate with you!Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

Let's get to the point: How do you build a loyal following of your dream clients in an oversaturated online market? Answer: Know your core values and talk about them. In this episode, host Kristina Knapp will share her top tips for building a loyal following that CONVERTS. Listen out for: 🖤 What external and internal core values are and why they're ESSENTIAL to your business growth. 🖤 Why you should focus on "going deep and not wide" and why establishing boundaries is better for your business 🖤 Easy, actionable steps you can use TODAY to magnetize the attention of your dream clients This episode's Money Moves: Post a reel magnifying a core value using any of the options given in today's podcast, and tag @elixirmediaco on IG, so Kristina can show you love!Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”