The Studio & Ecommerce Collective

Following the first episode, Rich Summers and Johan Santos reconvene from Brooklyn to reflect on the inaugural Studio and E-commerce Collective event and why bringing this community together matters. They dig into the real pressures facing studio teams at scale: sample visibility, data integrity, resource planning, and the compounding cost of small inefficiencies across high-volume production pipelines. Johan shares what drew him to Lets Flo after two decades in the industry, and why reducing burnout across studio teams sits at the heart of the platform's mission. The conversation also touches on where AI fits into the future of e-commerce content production and what it actually means to run a studio that operates as a single source of truth, from sample check-in through to site. If you work in or around a studio, this one is for you.

In our first episode, Rich sits down with Johan Santos, a commercial fashion and e-commerce photographer with almost 20 years of experience across studios including Moda Operandi, Anthropologie and some of New York's biggest fashion brands. They talk about studio chaos: the spreadsheets nobody trusts, the workflows nobody questions, the data that's dead on arrival, and what happens when talented teams are too busy firefighting to fix the thing that's slowing them down. If you've ever thought "we've just always done it this way," this one's for you.