The Superwall Podcast

Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months.In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing. The 10-minute brainstorm that turned into GlamUp, a million-user appOne repeatable TikTok format, same caption, same audio, scaled across 30-40 creators dailyHow a referral code template pushed the keyword "GlamUp" into TikTok comments at scaleHard paywall right after onboarding beat explore-first by 50% conversionRaising prices by 20% and watching conversion go up, not downBuilding a creator course where 50% of graduates go viral within two weeksWhy 90% of Nicole's insights came from downloading apps herself, not from XWhether you're launching your first app or scaling a creator program, this episode is a masterclass in building repeatable growth systems.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was acquired by MyFitnessPal.In this episode of The Superwall Podcast, Joseph sits down with Daniel to unpack the full playbook.Building an Instagram audience and charging for manual reviews before the app existedThe TikTok batch system that produced a month of content in two hours using Figma and ExcelHow a motivation-first onboarding sequence doubled revenue per user overnightThe eight-slide paywall carousel that made the subscription feel like a no-brainerPhoto pack upsells driving 11% of total revenue by targeting high-spending usersRetention mechanics borrowed from Strava and Duolingo: groups, streaks, and progress sharingIf you want to see how product design and distribution combine to scale fast, this one delivers.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Alex Vech burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures.In this episode of The Superwall Podcast, Joseph sits down with Alex to break down the exact paid acquisition system behind that exit, and what he's building now at Screensdesign.com. Watch on YouTube.The 1-in-85 rule: only one ad out of 85 actually works, so your whole job is generating enough volume to hit itHow Alex built a cold email machine with 1,000 Gmail accounts sending up to 30 emails each per day to source UGC creatorsMoving creator negotiations to Telegram, plus sending $100 upfront to prove legitimacy and lock in perpetual rightsWhy every ad needs captions: 80% of Instagram users scroll without soundThe green screen + human hook combo that outperforms pure product demosHow 300 owned creator contracts became a key asset in the seven-figure acquisitionWhether you're scaling Meta ads or building your first UGC pipeline, this is what four years of paid acquisition looks like when someone finally writes it all down.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads.In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch it here.The co-founder rule that shaped everything: never build a consumer app that can't go viralHow a roast format creators invented inside a custom scenario feature hit 52 million viewsRunning 100 creators like a VC portfolio, cutting the bottom 30%, coaching the middleWhy 200K Russian users generated zero dollars, and how geo-targeting became a core distribution strategyPaywall wins: 7-day free trial, trial reminder messaging, and transaction-abandoned flows that lift conversion3-day vs. 7-day trials: equal in the US, but internationally the 7-day wins by 2%If you're building an app and wondering how to turn creator content into a compounding growth engine, this one's worth your time.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them.In this episode of The Superwall Podcast, Zack and Brett join Joseph to break down the exact UGC playbook, onboarding experiments, and retention tactics that drove their run. Why 40M views earned only $25K, and what actually convertsBuilding a "Navy SEALs, not the Navy" content team of 10-12 part-time creatorsHow hiring marketers (not influencers) powered 1B+ organic viewsThe onboarding change (5 to 13 screens) that boosted trial conversion 16%Moving login after the paywall, and why it matteredThe 7-day trial extension that stops 27% of cancellationsIf you're building a consumer app and need your content and conversion working together, this one's required listening.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Dillion Verma bootstrapped his first consumer app to $300K MRR in 45 days. He had 18 months of failed products behind him, almost nothing in the bank, and one data point: a single TikTok that returned 6x ROI. So he took out a $100K personal loan and went all in.In this episode of The Superwall Podcast, Dillion tells Joseph how he scaled Halo AI to 1.2 billion views in 120 days using one UGC format, 85 creators, and a math-first growth system.The single video format behind 1.2 billion views with zero deviationBreaking growth into one equation: views x conversion rate = revenue85 creators posting 300 videos a day across four platformsWhy 29 out of 30 creators chose the pay structure that paid them lessThe $20-per-video trial that screens creators in five daysA Discord-based AI agent trained on every million-view videoThe two-paywall onboarding flow that outperforms a single hard gateGoing from $100K in debt to ~50% marginsWhether you're experimenting with UGC for the first time or trying to turn creators into a scalable growth engine, this episode is the playbook.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Koby Conrad built an app that hit $1M ARR in 10 months. He didn't spin up 30 micro-influencer deals. He hired the #1 influencer in sobriety as an actual employee.In this episode of The Superwall Podcast, Koby tells Joseph exactly how Sunflower scaled from zero to 10,000 paying subscribers by combining influencer marketing, AI, and relentless paywall experimentation.Hiring the biggest influencer in sobriety as VP instead of paying per post50-100K link clicks per month from a single creator relationshipThe AI sponsor that handled 4 million messages in one yearWhy the simplest feature, a sobriety timer, matters more than the AIThe trial reminder screen that lifted revenue 48% and annual subs 70%Making annual the default selection to capture way more revenueWhy lowering price actually increased total revenue for price-sensitive usersThe bootstrap alternative: pitch creators as the hero and split 50/50Whether you're figuring out influencer deals, building an AI companion, or optimizing your paywall, this episode is a masterclass in stacking smart decisions fast.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Casper Opala turned his 10 million followers into a $217,000 app business in five months, and he didn't write a single line of code. His secret? Reverse-engineering his own brand deals to find pre-validated app ideas hiding in plain sight.In this episode of The Superwall Podcast, Casper gives Joseph the view from the creator's side, the stuff creators never say out loud.How to spot organic hits vs. boosted videos using like-to-view ratiosThe exact pitch script that makes a top creator almost impossible to say no toTwo video formats responsible for all of Payout's significant revenueWhy never saying your app's name out loud is massive for conversionsThe ManyChat automation that drove 50% click-through rates on DMsCoordinating five creators on one day to chart #70-80 in the App StoreWhy short-form videos still pull 30-50 views per hour 500 days laterThe equity math shifting in creators' favor as dev tools get easierWhether you're trying to land your first creator partnership or scale organic growth without paid ads, this is the playbook from the other side of the table.Connect with Casper: X/Twitter | LinkedInStart building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Caleb Dean sold his app for six figures after just 26 days of revenue. The buyer paid 5x ARR on an estimated $3K MRR before Runify even completed a full month live.In this episode of The Superwall Podcast, Caleb walks Joseph through the full playbook, from content-first validation to a six-figure exit in weeks.Copying Liftoff's Instagram Reels format, building a ChatGPT landing page with a Stripe link, and collecting 2,000 signups and 90 paying users before writing any codePosting 9 Reels a day on Instagram without getting penalized (TikTok killed their reach when they tried)The internal tool that generated 10,000 video variations in under a minute, 5M views in month oneUsing App Store pre-orders to seed 3,000 downloads the second Runify went liveWhy he sold at 26 days instead of scaling to $100K/month, and kept 30% equityHis ideation checklist: find 1-3 apps doing $100K+/month, confirm they're not VC-inflated, then validate fastWhether you're validating your first app or trying to compress the zero-to-exit timeline, this episode is the playbook.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Meet the 18-Year-Old Who Solved UGC Marketing (100M Views in 2 Weeks)Dris Elamri scaled Cluely's UGC program to 100 million views in two weeks with fewer than 20 creators—then left to launch Methods to $1.2M ARR in seven days.In this episode of The Superwall Podcast, host Joseph sits down with Dris to unpack his entire viral playbook. Watch the full interview here.Why 20 great creators outperform 2,000 mediocre ones every timeThe $40 first-video payout that built a 50,000+ creator networkHow reframing "UGC marketplace" as "the new way to make money online" unlocked explosive growthThe format-stealing strategy behind hundreds of millions of viewsWhy making content yourself first is non-negotiable before hiring creatorsHow gamified feedback and scripts turn beginners into high-performing creatorsWhether you're launching your first UGC program or trying to crack organic virality, this episode is the playbook.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Jay Raavi left Amazon to build Nomadtable — a solo travel app that now has 1M+ downloads and $65K/month in revenue. No team. No VC. Just organic UGC and a system he built from scratch.In this episode of The Superwall Podcast, host Joseph sits down with Jay to unpack the exact playbook behind his 44-million-views-per-month UGC machine. Watch it here!Why Jay spent months making every video himself before hiring a single creatorThe 75–80% watch-past-3-seconds benchmark that predicts viralityHow he manages 60+ creators solo via WhatsApp — and why staying in the trenches himself is the secretThe "view trap": getting 300K views with 174 likes and what it taught him about clickbaitWhy performance-based CPM ($1–$2/1K views) beats retainers — and how to earn creator trust firstWhy paid ads don't work for social apps (and what does)Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

An Nayal started with 0.8% day-30 retention. TikTok sits at 40%. Flamme, his couples app, now hits 50%.In this episode of The Superwall Podcast, host Joseph sits down with An to break down how he rebuilt Flamme from the ground up—studying habit science, engineering emotional retention loops, and systematically generating 50 million organic TikTok views with zero ad spend. Watch it here!How the carrot-and-stick retention model boosted day-30 from 0.8% to 50%—beating TikTokWhy the "stick" wasn't about losing a streak—it was about making your partner sadThe missing-out mechanic: answer the daily question, or you can't see your partner's responseThe VSC framework (Viral, Scalable, Convertible)—why views are an ego metricWhy product demos convert 5–10x better than memes, even with fewer viewsRunning 20–30 TikTok accounts across numbered iPhones with unique Apple IDs and proxiesThe 10-page AI playbook that generates 200 pieces of content a day—and why you update it manuallyHow giving first (not asking first) unlocked every key relationship that grew FlammeStart building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Jonathan Parra has designed over 4,500 paywalls — more than anyone on Earth. As the former Senior Designer at Superwall, he spent three years building paywalls that helped enterprise apps grow revenue by 20–30%. Now he's sharing the exact playbook.In this episode of The Superwall Podcast, Joseph sits down with Jonathan to unpack what actually converts — and what just looks like it should. Watch the full episode here.Here's what you'll learn:Why there's no perfect paywall — and the one simple layout that gets you 80% thereThe stripped-down paywall that beat a detailed comparison chart by 111%How cleaning up price packaging alone lifted conversions by 10%The "no commitment, cancel anytime" hack he puts on almost every paywallThe gray hat drawer strategy that reframes yearly pricing as $0.76/weekWhy native Swift UI–style paywalls outperformed custom designs "by quite a long shot"The closed-loop app pattern behind the highest-converting paywallsDesign tests vs. price tests — and why most app builders are testing the wrong thing firstStart building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Rafael Kramer turned a viral meme into a mobile game at 14 years old — and made over $100K in profit in a single month. Now, through his venture studio Mindmush, he's racked up 10M+ downloads across 50+ apps.In this episode of The Superwall Podcast, Rafael breaks down his entire playbook with Joseph — from riding viral trends to building a distribution engine that's landed him multiple exits before turning 19.Turning a viral DaBaby meme into 2M downloads using a no-code tool and one all-nighterThe dead-simple AdMob monetization strategy behind six-figure months — no in-app purchases neededHow one Skibidi Toilet YouTube Short hit 50M views and drove millions of game downloadsWhy 50/50 rev-share deals with influencers crush flat-fee sponsorshipsThe face-scan-before-paywall trick that weaponizes sunk-cost psychologyHiring high schoolers to run faceless UGC pages for near-free installsWhy follower count means nothing — and what to look for in the comments insteadHis biggest swing yet: a wellness app built to prove viral skills transfer to real productsStart building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Nic Weber's platform helped founders generate 2.5 billion views in just one year. Now Noise drives 30-cent app installs by treating TikTok growth like a science experiment instead of a creative gamble.In this episode of The Superwall Podcast, Nic breaks down the exact system he built to crack viral growth: the "eggs theory" that revealed tiny details drive millions of views, the two-pronged content strategy mixing high-effort UGC with retargeting slideshows, and how 50,000 simultaneous creators create an unfair distribution advantage.Why "Don't get a second job" hit 22 million views while "Everybody needs a side hustle" flopped—same video, four-word differenceThe "shots on goal effect" that makes 100,000 daily posts find viral winners fasterHow videos with just 500 views still convert when TikTok serves them to the right audienceThe dual campaign playbook: viral UGC for awareness, mass slideshows for conversionTikTok's "daily views budget" theory that explains why flooding a niche doesn't always workWhy copying what already works beats trying to be creative from scratchWhether you're validating your first TikTok strategy or scaling organic growth, this episode shows the exact playbook Nic used to turn viral marketing into predictable science.Start building paywalls in 10 minutes: https://superwall.com/ Join Consumer Club: https://joinconsumerclub.com/Learn more and create a free account at superwall.com Follow us on X: @SuperwallEnjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Ryan Thorpe didn't build one successful app. He built a factory that cranked out 30+ apps with over 50 million downloads—and turned one of them into the #1 most downloaded app in the U.S., beating TikTok and Google on the same day.In this episode of The Superwall Podcast, Joseph sits down with Ryan to break down the exact playbook behind Reflective Apps. Ryan reveals how they trained 250 content creators, spent 75% of their annual ad budget in January when costs dropped 50%, and scaled one video with 66.9 million views that they still can't explain.You'll learn:The three-tier ad scaling system that took Done to #1 in the App StoreHow to build a creator army from 2K-20K follower accounts ($30-$100 per video)Why the first Sunday after New Year's is the "Super Bowl" for app downloadsThe viral formula: 25-27 frame cuts in 10-15 seconds with trending soundsSeasonal arbitrage: why January acquisition costs are 50% cheaperHow Ryan's now building Fload—AI employees that grow apps while you sleepWhether you're launching your first app or scaling to millions, this episode shows you the factory system that turns chaos into predictable growth.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Ivan Peskov and Nicholas Tsvietkov cracked organic growth without making a single video. They posted 300,000 Instagram comments and generated 7,000 clicks—building SteelAlive into a distribution engine that automates what entire marketing teams can't scale.In this episode of The Superwall Podcast, Ivan and Nicholas walk through their entire playbook with Joseph—from running Minecraft servers to generating 100 million TikTok views to building custom Android infrastructure that runs 20 accounts per phone.What they cover:How 300,000 Instagram comments drove 7,000 app clicks at 15% profile-to-link conversionThe custom Android ROM that tricks platforms into thinking each account is a real personWhy transparent "I co-founded this app" comments convert better than covert tacticsScaling from 60 phones to 1,000 devices posting 21 million comments monthlyTheir MVP platform launching this week—think Instantly.ai for Instagram commentsStart building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Dmitri Mirakyan started YourMove AI as a drunk joke at a party. Two and a half years later, the app hit $30K/month at 80% margins with over 1 million users—and he sold it.In this episode of The Superwall Podcast, Dmitri breaks down the bootstrap playbook: how he turned major media coverage into an SEO machine, hired 10-12 Upwork contractors while keeping his day job, and scaled profitably by funneling his tech salary into growth experiments. Now he's building Creed, backed by a16z Speedrun.You'll learn:How PR on Fox, CNBC, Wired, and WSJ didn't drive users—but built domain authority that powered SEO for 50% of trafficThe contractor playbook: managing 10-12 Upwork freelancers working just a few hours per week eachWhy he stayed at Opendoor until $20K/month revenue, using his salary to fund experimentsThe exact moment he knew it was time to quit (spoiler: a perfectly timed layoff with severance)Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Jack Friks scrolled TikTok every morning for an hour, found what worked, and copied it. That "lazy" strategy took his app from $0 to $15,000 in a single month.In this episode of The Superwall Podcast, Joseph breaks down how Jack built four apps—one got a $1M acquisition offer he turned down, another hit 100,000 downloads in 10 weeks. Watch the full episode here.You'll learn:The 15-minute scrolling ritual that finds winning formatsWhy making the same video 400 times generated 5 million viewsThe 8-second format that converted 20x better than slideshowsHow one Twitter thread brought 40,000 downloads overnightWhether you're cracking organic growth or validating your first app, this shows how one founder went from nothing to multi-app portfolio revenue by copying what works.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Connor Burd is 23 years old and makes over $1M a year building apps. His main app, Payout, does $45,000 a month—almost entirely from influencers. But here's the twist: he doesn't pay them to post. He gives them equity and builds the app for their audience before writing a single line of code.In this episode of The Superwall Podcast, Joseph breaks down Connor's entire playbook: how to actually reach influencers (hint: not DMs), the Figma mockup strategy that wins partnerships, and why equity deals beat paid promotions when you're starting out.Here's what you'll learn:How Connor's partner Casper drove 35,000+ clicks with ManyChat integrationThe email outreach method that gets influencer responses (find their YouTube email)Why building apps in niche markets beats competing with unicornsThe "highest leverage activity" mindset that scaled Connor from $0 to $1M ARRWhether you're validating your first app idea or struggling with distribution, this episode shows you exactly how to flip the traditional model and partner with influencers who actually care about your success.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Roger Chen built two consumer social apps that hit #1 on the App Store. Lobby reached 500,000 daily active users across five countries. Bro, his AI companion app, topped the US charts. The wild part? He validated both ideas before writing production code.In this episode of The Superwall Podcast, Joseph sits down with Roger to break down his unconventional playbook. Watch the full conversation here. Roger's refreshingly transparent about what actually works versus what's just noise—from using PowerPoint mockups that hit 7.9 million views on TikTok to the exact growth feature that made Lobby explode across multiple countries.Here's what Roger covers:Pre-validating products with PowerPoint mockups before building anything—his co-founder filmed fake prototypes using Protoy that looked real enough to test user interest at scaleWhy ads are for validation, not scaling—spending a few thousand dollars on TikTok ads gives you instant feedback instead of burning months building in isolationThe group picture feature that changed everything—Lobby users could take synchronized boomerangs during video chats, share to Instagram Stories with watermarks, creating FOMO for friends not in the hangoutNetwork density as the real growth lever—Lobby struggled for a year until it went viral in Israel, where 60% of users got five friends on day one (versus 20% elsewhere), leading to 25-30% 90-day retentionHow one viral TikTok mockup hit 7.9M views—the Bro concept resonated even though viewers spotted it was staged, proving the idea worked before any code was writtenScaling with 50 TikTok creators testing formats—Roger admits he couldn't predict what would work, with some "ridiculous" concepts hitting 2.3M views while polished ideas floppedThe one-minute call that solved temporal density—forcing everyone online at the same random moment each night, inspired by BeReal's synchronous magicUsing AI to create context, not content—Bro floats over your texts and apps as an ambient companion that augments social interactions instead of replacing themWhether you're validating your first app idea or trying to crack product-led viral growth, this episode shows you the exact playbook Roger used to hit #1 on the AppStart building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Kyle Fowler made $700,000 from two apps he built in college. The crazy part? Cardstock generated $10K a month passively for two straight years—while he traveled, studied, and barely touched the app. Now both apps pull $41K in monthly recurring revenue, zero VC funding, just ASO tactics and a friend he hired from Wendy's.In this episode of The Superwall Podcast, Kyle breaks down how two weeks of keyword research turned into years of passive income, why he hired his friend Jacob from Wendy's instead of a marketing agency, and how they're now scaling to 7,600 TikTok posts per month using a platform that costs $1 per thousand views. Joseph digs into the exact ASO strategy, the repeatable TikTok format that drives "what's the app?" comments, and Kyle's philosophy that every growth channel probably works—you just have to commit long enough to figure it out. Watch the full episode here.Two weeks of Sensor Tower keyword research that held the #1 App Store ranking for "baseball card scanner" for 2-3 years straightThe Reddit validation method: 12-15 replies in r/baseballcards before writing any code, $60 in revenue on launch dayWhy switching from $4.99 one-time purchase to $5/month subscriptions exploded revenue from $10K to $30K+ monthlyThe exact TikTok slideshow format: 3-5 seconds of desirable card + in-hand app scan + value reveal = repeatable viral contentHow Noise platform lets them generate 7,600 posts per month across 150+ creators at just $1 CPM ($2,600 for 27 million views)Kyle's "learn it yourself first" hiring philosophy: why he mastered TikTok before bringing on Jacob, then replicated the entire playbook for Scanémon ($9K MRR)The "everything works" mindset that most founders miss—stop channel-hopping and commit to one until you crack itWhy bootstrapping forced better decisions: no VC cash meant learning each channel deeply instead of throwing money at agenciesHow being "overly on Twitter" and the Consumer Club Discord accelerated his learning through founder-to-founder knowledge sharingWhether you're trying to crack ASO in an underserved niche or scale organic TikTok without burning cash on agencies, Kyle's playbook shows exactly how two simple apps hit $41K MRR through relentless iteration and picking one channel at a time.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Matt Gittleson didn't hire influencers with big follower counts. He found creators in beauty and lifestyle niches, spotted what he calls "camera charisma," trained them from scratch, and now Jenni AI's UGC program has racked up 75 million views at under $2 per thousand views—helping push the company past $775K MRR.In this episode of The Superwall Podcast, Matt breaks down his entire playbook with Joseph: how he scaled from 0 to 150 creators in three months, why one of his best creators made $5K last month after bombing her first 25 videos, and the "engagement bait" format that scored 30 million X views. Matt doesn't use creator databases or chase stats—he doom scrolls for hours looking for three things: how emotive they are, whether the first frame looks aesthetic, and if they're naturally extroverted yappers.Here's what you'll learn:The "camera charisma" checklist that finds hidden gems everyone else overlooks—and why lower follower counts get you better dealsHow Matt's first-ever TikTok got 245K views and led to Jenni AI acquiring his startup through an Instagram DM with eye emojisWhy "engagement bait" crushes pure rage bait—the exact format that divided opinion and got 30 million organic X viewsThe cold DM strategy for skeptical micro-creators who've never done brand deals (all lowercase, specific social proof, zero fluff)How to reverse engineer viral formats from different niches—Matt now builds product features specifically for TikTok formatsWhy aquihiring young founders beats hiring pure creators (they understand conversion, not just virality)Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Reed Manata Built Fitted to 600K Downloads By Paying a Creator $20 Per VideoReed Manata started as a caddy grinding for a Penn State scholarship, built an 18-city laundry service without owning a washing machine, then pivoted into something nobody saw coming: an AI fashion app that racked up 500 million views and 600,000 downloads. Now Fitted generates $150K in revenue while sitting on hundreds of millions of dollars worth of closet data.In this episode of The Superwall Podcast, Reed breaks down his entire growth playbook with Joseph.Here's what makes this story different—Reed built distribution first, then the product. He found a creator with viral potential (Max Gomez, who had 50K followers), paid him $20 per video to test content, and when traction hit, brought him on as co-founder with meaningful equity. The result? Downloads for 1 to 15 cents each. Max went from making outfit videos in class to driving half a billion views for Fitted.What you'll learn:The exact "crawl, walk, run" partnership structure that turned a $20-per-video deal into a co-founder relationshipHow pre-validating with organic TikTok content (before building the product) led to 100K waitlist signups in one weekWhy Reed spent six months rebuilding the mobile app after the web version flopped—and how one viral video after launch drove hundreds of thousands of downloadsThe content formula that generates one viral video per month, and why Reed tests new features on TikTok before coding themHow Fitted is positioned to become an AI resale marketplace with data brands can't access—what people actually wear versus what they buyWhy Reed is making the app entirely free to remove friction, then going "scorched earth" on celebrity and athlete partnershipsThe TaskRabbit integration that solves onboarding friction by having professionals digitize your closet for youHow Fitcoin (Fitted's crypto token) does $4M in daily volume and quietly onboards consumers into Web3 through familiar in-app purchasesWhether you're validating your first app idea or trying to crack organic growth at scale, this episode shows you the exact playbook a bootstrapped founder used to hit $150K revenue with zero paid ads—by building distribution before product.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Vahe Baghdasaryan took one app from a 1.1% install-to-paid conversion rate to 4% in five months—without spending a dollar more on user acquisition. That's nearly a 4x revenue increase just by fixing paywall leaks. Now his company Tangent has helped apps generate over $50 million in revenue from 10,000+ paywall experiments.In this episode of The Superwall Podcast, Vahe breaks down the exact playbook he uses to spot money leaks hiding in plain sight. Our host Joseph digs into everything from multi-step paywall mechanics to psychological triggers that boost conversions by 40%. Watch the full interview here.Here's what Vahe reveals:Why copying famous paywalls kills your conversion—and the contextual factors most founders ignoreThe multi-step paywall strategy that doubled Claim's trial start rate to 34% (vs. 15% benchmark)How mentioning "free trial" 5-7 times across screens crushes purchase anxietyThe trial toggle feature that captures 10% more revenue by letting users skip trials for instant discountsTransaction abandonment tactics: offer 80% off with trial, 90% off without—then add an undiscounted option for price anchoringThe spin wheel gamification tactic (borrowed from e-commerce) that doubles conversion vs. static discount displaysWhy $3.33/month pricing outperforms $2.99—unconventional numbers signal authenticityFour high-leverage paywall placements: session start, contextual actions, premium gates, and transaction abandonmentWhether you're stuck at a 2% conversion rate or trying to scale past seven figures, this episode shows you exactly how to plug revenue leaks without touching your product or growth budget.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Julian Alvarez scaled Jungle from $2K to $100K monthly revenue by breaking every rule about consumer app growth. He mass DM'd 200 people until Twitter banned him, hit a $20K payday from one micro-influencer video, then watched that strategy completely fall apart. Now Jungle runs 40 UGC creators posting 400 videos per week—and Julian's already planning what's next because this growth hack won't last forever.In this episode of The Superwall Podcast, Julian walks through the real story behind scaling an AI study app—the wins, the failures, and why the tactics that print money today might be dead in six months. Joseph digs into the full conversation here.Here's what Julian breaks down:The two-week distribution sprint that forced them to stop touching the product and figure out if anyone actually cared (spoiler: they did)How one micro-influencer video generated $20K in revenue and took them from $2K to $15K MRR in two weeks—then why they couldn't replicate itThe UGC machine pushing 400 videos per week at $2 CPMs with 30 creators posing as students who "discovered" the appWhy traditional UGC is dying: consumers are catching on to inauthentic content and every third video being a hidden adThe gamified tree that increased engagement 70% and became an underrated growth loop when students see it on each other's screens in librariesTheir three-phase onboarding strategy that gets 30-40% of users from word of mouth by reducing time-to-magicThe retention reality check: it's 10-100x harder to move than top of funnel, and bootstrap founders in survival mode can't afford to wait for long-term playsWhy growth hacks are temporary by nature—they exploit market gaps that eventually get filled, forcing constant experimentationWhether you're trying to get your first 100 users or scale past $10K MRR, Julian's playbook shows you exactly what works right now and why you need to be ready to burn it down when it stops working tomorrow.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Daniel Kwon Built 3 Apps That Hit $2.2M—With Almost Zero Paid AdsDaniel Kwon made one video, looked at his co-founder 30 minutes later, and said, "That video is going to hit 10 million views." It did 150 million. That single TikTok drove Conch AI to $500K in one month. Now he's built three viral apps generating $2.2M using scrappy content most people would call "too simple to work."In this episode of The Superwall Podcast, Joseph breaks down Daniel's entire growth playbook: how he "Frankensteins" viral content, why his lowest-quality videos outperform polished productions, and how he spots cultural movements before they peak.What you'll learn:How "Frankensteining" one viral classroom video generated 150M views and $500K in 30 days by merging clips that already resonatedThe "us versus them" positioning that turns movements into revenue (students vs. busy work, anime fans vs. real life)Why Snapchat-style, lower-quality videos convert better than polished content—the psychology behind feeling "real"Daniel's influencer playbook: $1-2 CPM deals that generated $50K/month with 6-7x ROIThe TikTok Shop framework that reads like Amazon reviews and drove Final Boss Sour to #1 in food & beverageHow Shepherd got 100K downloads in 2 weeks by riding Christianity's momentum wave with just 7 videosThe three-framework cold-start system: founder-led content, full-time UGC creators, and strategic influencer partnershipsWhy you shouldn't touch paid ads until you've cracked 5 winning organic formatsWhat happened when his university threatened to sue over Conch AI—and the expensive lessons about building in publicWhether you're validating your first app or trying to crack organic growth, this episode shows you exactly how Daniel turned cultural frustration into three profitable exits before age 23.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

How Phoenix Hit 100K Downloads and $25K MRR With One Viral FormatPhoenix Do didn't just build an app—he found a viral ChatGPT trend (girls posting emotional "day in your dream life" stories), packaged it into a manifesting app called Copia, and hit $25K MRR with 100,000 downloads using purely organic TikTok marketing.In this episode of The Superwall Podcast, Phoenix breaks down his entire growth playbook: the exact hook-and-demo format that drove a 10% view-to-download rate (when 1% is normal), how he doubled paywall conversion by fixing onboarding trust issues, and why he scaled to 40 UGC creators in the 50K-250K follower range instead of chasing mega influencers.We cover:The 10 million view Instagram video that validated the entire conceptFinding Sarah Pearl (2.5M TikTok followers) who sold 100K books with the same formatWhy 50% of users dropped off before the paywall (lack of trust in onboarding)Doubling conversion from 50% to 85-90% with social proof and progressive questionsThe "crash out" button experiment that got 13 million views with just two slidesPhoenix's hot take: "If you do a hard paywall, it's because your app is ass"Why he targets 50K-250K follower creators instead of mega influencers ($1 CPM baseline)The Astronomer CEO daughter stunt: 5 million views, terrible conversion (no clear demo)Building for retention vs. just downloads: trigger, action, variable reward, investmentWhether you're validating your first app idea or trying to crack organic growth at scale, this episode shows you the exact playbook Phoenix used to hit $25K MRR with zero paid ads—just repeatable UGC formats and ruthless funnel optimization.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

How Two Founders Hit $30K/Month Profit Using Only Organic TikTok (Zero Ad Spend)Alejandro Sanchez and Mario Ortiz Manero didn't start by building an app. They started with a TikTok video about an app that didn't exist yet. That video went viral, they built the MVP in two weeks, and now Pushcroll generates $30,000 in pure profit every month using completely organic marketing.In this episode of The Superwall Podcast, Alejandro and Mario break down their entire growth playbook: the exact TikTok format that drove a 10% view-to-download conversion rate (when 1% is normal), the ManyChat hack that sent 90,000 automated DMs and 10x'd engagement, and how they built a 4,000-person Discord community that shapes every product decision.We cover:Pre-validating the idea with one viral TikTok before writing any codeThe over-the-shoulder TikTok hook that prints millions of viewsWhy their 70% paywall conversion comes from Alex Hormozi's value equationThe ManyChat automation that sent 90K DMs and boosted algorithm reachBuilding a Discord community that runs instant A/B tests on designWhy US users convert at 2x the rate of European users (and what to do about it)The $2K influencer mistake that taught them to validate organic firstHow they turned failed influencer collabs into a repeatable organic systemWhether you're validating your first app idea or trying to crack organic growth at scale, this episode shows you the exact playbook two bootstrapped founders used to hit $30K/month profit with zero paid ads.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

How This Guy Hit $100K in One Month Using 100% AI-Generated ContentZuhair Lakhani built phone farms, raised $1M from A16Z, and generated 4.7 million views in under 4 weeks with just 15 accounts. His secret? A complete AI content system that handles everything from creation to distribution while dodging platform detection.In this episode of The Superwall Podcast, Zuhair breaks down how he went from sneaker botting to building the most sophisticated AI content operation in the game. His startup Double Speed uses physical phone farms (real devices running custom software), AI-generated content templates, and automated feedback loops that make videos more viral over time.We cover:How he made $100K in month one selling posters using only AI contentThe 95/5 rule: why AI should do 95% and humans refine the last 5%Building physical phone farms to bypass TikTok's emulator detectionWhy he uses real devices instead of Android emulators (and how it works)Supreme-style hype tactics that got 6,000 people on a restaurant waitlistThe "attention intelligence" feedback loop that improves content automaticallyHow to find winning formats and turn them into templatesWhy the first few slides should show "too much work" before your easy solutionWhether you're building a consumer app or trying to crack organic growth at scale, this episode shows you the bleeding edge of AI content systems and how to automate virality without getting banned.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

He Built a $120K App in 6 Months, Then Sold It Within a WeekLotanna "Lotts" Ezeike doesn't chase unicorns. He finds proven app concepts, adapts them for underserved markets, and exits fast. His latest? Praycreen — an app that makes you pray before unlocking your phone. It hit $120K ARR in 6 months and got acquired within a week of him tweeting about it.In this episode of The Superwall Podcast, Lotts breaks down his repeatable system for building and selling apps: from finding viral TikTok formats that drove 70% of installs to running Meta ads at 39 cents per install in the US market. While most people struggle to build their first successful app, Lotts has sold four.We cover:Why he copied One Sec's breathing mechanic for Christians (and made $120K ARR)The single TikTok video that drove 70% of all app installsHow to turn organic content into profitable paid adsWhy ads beat subscriptions when conversion is low but retention is highExit strategy: why he takes the 3rd highest offer if it closes fastTwitter ads targeting celebrity pastor followers at 2 cents per installThe faith space goldmine: from Bible games to survival appsWhy you should get your "first nut" before chasing millions in ARRWhether you're building your first app or looking for repeatable systems to scale, this episode shows you how to spot opportunities in underserved markets and turn them into six-figure exits.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

This 20-Year-Old Cracked the Code on Viral Startup MarketingMeet Eunice Lai — the college student who became CMO of Series, racked up 3M+ impressions across LinkedIn and Twitter, and turned Hinge conversations into viral marketing gold.In this episode of The Superwall Podcast, Eunice breaks down the unconventional tactics that got investors sliding into her DMs: from converting dates into actual users to hosting New York Tech Week events that pulled 3,000 RSVPs. Her Instagram reels have hit 2M+ views, and she's become the poster child for why every startup is hunting for "the right cracked 20-year-old TikToker."We cover:How her first tweet got 20 likes (and why that's actually huge)The Hinge dating strategy that turned into viral Twitter contentWhy doing the opposite of what's trending actually worksThe "calm content" format that's converting 200+ followers per postHow to "borrow clout" through smart collaborationsManaging creative talent: when to be prescriptive vs. letting them cookWhy LinkedIn is the most undervalued channel for building a brandThe shift away from loud content and what's coming nextWhether you're a startup looking to hire your first content person or trying to crack organic growth yourself, this episode reveals the mindset behind Gen Z's most effective marketing strategies.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

How Two Founders Tripled Revenue to $30K/Month by Obsessing Over One ThingWhat if I told you there were two founders who tripled their app revenue in 8 weeks? Meet Asher and Thatcher, creators of Clear 30 — a science-based addiction recovery app that went from $10K to $30K monthly by systematically testing everything.In this episode of The Superwall Podcast, Asher and Thatcher break down their entire playbook: the ad creatives that bombed versus ones that converted at 3x the rate, onboarding flows that led straight to paid subscriptions, and the single paywall change that boosted conversions from 20% to 30%.They documented every experiment, tracked every metric, and figured out exactly what psychological triggers turn a curious user into a paying customer in the addiction recovery space.We cover:Why 85% of users decide to pay in the first 5 minutesThe paywall change that jumped conversion from 20% to 30%The "review hack" that took them from 50 to 1,000 App Store reviewsHow they anchor pricing against users' current spending habitsWhy transparency about cost actually increases conversionsThe value equation: Dream Outcome × Likelihood ÷ (Time + Effort + Sacrifice)Ad creative insights: why age matters more than they expectedIf you've got a consumer app stuck in revenue limbo, this episode might be your roadmap out. From complete beginners to $30K monthly, Asher and Thatcher show you the systematic approach that works.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

How Three Engineers Hit $600K ARR Using One "Accidental" TikTok FormatMost workout apps die in obscurity. These guys accidentally discovered a six-second video format that's pulled over 300 million views — and they're still using it years later.In this episode of The Superwall Podcast, we sit down with Peter, co-founder of Stronger Now — a gamified workout tracker that hit $600K ARR with three engineers and zero marketing experience.Peter breaks down the systematic approach they used to go from a bathroom break TikTok to consistent viral content, including the "fade-in" format that hacked Instagram's algorithm and the accidental bug that became their biggest monetization breakthrough.We cover:The six-second format that generated 300M+ viewsWhy their biggest revenue boost came from an accidental paywall bugHow to horizontally scale viral formats across multiple accountsWhy product design should prioritize screenshots over UXThe science of breaking down viral content into testable componentsHow network effects become your moat when anyone can vibe code an appWhether you're launching your first app or trying to crack organic growth at scale, this episode shows you how three engineers with zero marketing background systematically turned content creation into a repeatable growth engine.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

How This App Hit $2M ARR Using TikTok, Micro-Influencers, and One Simple StrategyWhat does it take to scale a consumer app to $200K monthly revenue with a team of just three people? In this episode of The Superwall Podcast, we sit down with Dan, founder of Massive — an AI-powered job application tool that's processed over 10 million applications and built a repeatable growth engine using UGC, paid ads, and relentless experimentation.Dan shares the exact playbook he used to go from a viral LinkedIn post to $2M ARR, including the mistakes that cost him months of wasted effort and the frameworks that finally unlocked scalable growth.We cover:Why waitlists are useless (and what to do instead)The "Career Dave style" format that consistently goes viralHow to target the right audience in the first 3 secondsThe 80/20 rule of UGC: copy what works, experiment with 20%Why some videos get 11M views but zero conversionsThe shady (and illegal) tactics happening in app marketing right nowHow to turn $1-2K into your first paying customersWhy indie hackers get stuck (and how to break through)Whether you're launching your first app or stuck at $10K MRR wondering what's next, this episode gives you the tactical frameworks to scale faster without burning cash on tactics that don't work.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

In this episode of The Superwall Podcast, we sit down with Jae Hwang, CEO of Bloom — a viral Gen Z investing app bringing in over $2 million a year through a finely-tuned mix of TikTok storytelling, AI-assisted content, and micro-influencer marketing.Jae breaks down how Bloom grew a passionate user base of over a million people by pairing emotional narrative-driven content with a full-funnel growth engine. From creator compensation models to performance-tested onboarding flows, this conversation is a must-listen for founders, growth marketers, and product builders looking to scale without burning cash.We dive into:The exact TikTok formats that fuel virality (and why they work)How to turn organic videos into high-converting paid adsMicro-influencer compensation models and scaling content outputBloom’s AI-powered content workflowHow to convert a Gen Z audience with gamified onboarding and social proofWhether you're operating with a $10K budget or scaling past $1M ARR, this episode offers practical, repeatable insights into building a content engine that drives long-term growth.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

What does it take to build an app that reaches 150 million users and generates multi–8-figure revenue? In this episode of The Superwall Podcast, we sit down with Hunter Isaacson, the mind behind viral consumer apps like NGL, Wink, and Bags, to find out.Hunter unpacks the playbook he’s used to repeatedly scale apps to tens of millions of downloads — and it’s far from luck. From his deep understanding of user psychology to the power of platform arbitrage and product simplicity, this is a masterclass in viral growth, creative iteration, and scalable monetization.We cover:The story behind NGL’s explosive rise to 150M+ MAUsHow to tap into group behavior to drive viralityWhy your call-to-action matters more than your UIHow to monetize without killing user delightUsing micro-funnels and social loops to build retentionLessons from both viral wins and flopped launchesWhy crypto, PvP mechanics, and creator tools are the next frontierWhether you’re building a social app, a fintech product, or anything consumer-focused — this episode is a goldmine of practical frameworks, lived experience, and insight from one of the sharpest product minds in mobile.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

The Secret Behind Weirdly Viral Apps Featuring Canyon PergandeWhat if your next 100,000 users didn’t come from ads—but from TikTok videos made by broke college students?In this episode of The Superwall Podcast, we sit down with Canyon Pergande to unpack the real playbook behind the app world’s weirdest (and most efficient) viral growth stories. From job-hunting platforms to AI photo apps, a new wave of founders is turning low-budget, high-volume UGC into massive download numbers—and doing it with remarkable speed.You’ll learn how these companies are using student creators, creator briefs, and smart experimentation to unlock CACs that paid ads can’t touch. This isn’t about theory—it’s backed by real case studies, real numbers, and real tools.What we cover:How apps like Sideshift and Photogenic turned $10K into millions of views (and paying users)The art of a good creator brief—and why less is moreHow to “warm up” a TikTok account like a pro before launching contentWhy UGC + paywalls is the new formula for converting views into revenueHow tools like Spytalk help teams track and replicate viral formatsUGC vs. influencer marketing: where the cost, trust, and ROI really sitThis is the episode for anyone building a consumer app in 2025—and wondering how to grow fast without burning cash.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

How I Grow Viral Apps to 1M+ Downloads (Just Copy Me) Featuring Yev MarusenkoWhat does it take to grow an app from zero to over a million downloads—without burning through your budget?In this episode of The Superwall Podcast, we sit down with Yev Marusenko, growth lead at Sizzle AI, and one of the sharpest minds in data-driven growth today. From faceless YouTube virality to scalable UGC and paid ad flywheels, Yev breaks down the exact frameworks he’s used to build, test, and scale creative that converts.If you’re a founder, growth lead, or performance marketer, this conversation is a masterclass in systematic experimentation, performance storytelling, and funnel optimization—built for results.What we cover:How Yev uses $5 experiments to find 10x ad creatives (and scale them fast)Why creative variation volume beats perfection early onHow to identify funnel “tipping points” that drive massive compounding growthThe secret to blending organic + paid for a sustainable growth loopWhy micro-storytelling is the most underrated tactic in mobile marketingThe real process behind a 79K-like TikTok ad—and why not all viral hits convertWhether you’re just launching or trying to turn a growth plateau into a breakout moment, this episode gives you the tools and mindset to experiment faster, spend smarter, and scale with confidence.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show?If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...