The Systematic Venture

I sold two SaaS, and did not become anywhere close to a bougee millionaire in the process. But I learnt about selling a biz, a bootstrapped one.First podcast since quite a while.If you are a listener, write to :[email protected] or [email protected] tell me more about you, if you want to.If you work at McKinsey, idgaf.If you work at BCG, idgaf.If you are a LinkedIn influence, idgaf.For the rest, fine. Get full access to The systematic venture at tsv.blog/subscribe

Don’t kill your differentiators, don’t use it when it’s solving problems that you are not supposed to deal with. Even Elon Musk said he regretted putting too much automation in Tesla factories. Be careful, it’s a technological revolution but only if you use it intelligently. Learn more reading this Get full access to The systematic venture at tsv.blog/subscribe

In this episode, I explain why storytelling is not just about marketing but a core driver of product development. I use examples from my own work in accounting software and running a pizza brand, along with lessons from companies like Amazon, Tesla, Salesforce, and Slack. The goal is to show how a clear story helps you decide what to build, what to cut, and how to focus your product around one simple truth.Learn more reading this Get full access to The systematic venture at tsv.blog/subscribe

Many companies don’t actually know how to go fast. They confuse activity with progress. They spend time on processes that don’t matter—often leftovers from the corporate culture their founders came from.Real speed is about focus. It’s about working only on what truly matters, and moving in a straight line toward your objective.That’s what we’re diving into in this episode.If you want to learn more, read this, and get yourself a subscription.Contact me at [email protected] Get full access to The systematic venture at tsv.blog/subscribe

I’ve been a terrible failure at raising funds. From the very beginning, I did my speech in a way that almost guaranteed Iwould never raise a single VC penny.I don’t pretend to have the techniques—I’ve never raised a dime—but I know what failed in my case, and that’s what I’m sharing in this second episode.This is the second part of a two-episode series on how to fail at raising funds.You can find the whole article for free, at tsv.blog Get full access to The systematic venture at tsv.blog/subscribe

I’ve been a terrible failure at raising funds. From the very beginning, my company was built in a way that almost guaranteed it would never raise a single VC penny. I struggled because of that. Today I’m in a better place, but back then I really wished I had some cash to move faster. It would have made things easier, and even now I might be in a stronger position.Over time I’ve come to understand some of the patterns: the importance of storytelling, timing, VC incentives, and how you craft your company from day one. I don’t pretend to have the techniques—I’ve never raised a dime—but I know what failed in my case, and that’s what I’m sharing in this episode. This is the first part of a two-episode series on how to fail at raising funds.You can find the whole article for free, at tsv.blog Get full access to The systematic venture at tsv.blog/subscribe

Successful businesses are remarkably effective at fighting entropy. In this podcast, using the mental models of Charlie Munger and Naval Ravikant—crossing multiple disciplines—I explain what makes a good business and how to build a horizontal layers that can make you the market leader in your industry. If you want to learn more, check out the following article.If you like the podcast, consider supporting by subscribing to the blog.If you want to contact me, write at [email protected] Get full access to The systematic venture at tsv.blog/subscribe

This isn’t a full episode, just a pause to acknowledge something that matters to me and to explain why it matters at all. We recently crossed one-thousand downloads. For the big shows that’s background noise; for me it’s a concrete sign that strangers in thirty-seven countries have decided the ideas here deserve a slice of their day. I started this feed from absolute zero a few months ago. No audience, no archives, no reason to assume anyone would care. Knowing that hundreds of individuals have already listened feels like permission to keep going and a responsibility to keep the conversation honest. I would like to celebrate by asking—and answering—why we are entrepreneurs, why we start those silly projects, podcasts, blogs, and startups after all.Most people will never start a company. It’s an observation. Building something from the ground up asks for uncertainty, risk, and years of work before anything tangible shows up. A salary, a clear job description, and a weekend that truly belongs to you are perfectly rational preferences. Yet a minority of us still choose the other path. Why? For me—and I suspect for many of you—it starts with a form of optimism that is less cheerleading and more refusal. A refusal to accept that what already exists is the upper limit of what can exist. A refusal to see the status quo as fixed. That small act of refusal grained in insatisfaction is where entrepreneurship begins. It comes long before capital, skills, or market timing. Sometimes it survives long after reason says it shouldn’t.If you recognize that impulse-when you look at a product, a process, or an entire industry and think, “This could be different, and I’m willing to stake my time and resources on that belief”-then you’re already part of the conversation this podcast aims to host, because you made the most important move of any entrepreneur: betting on yourself.We talk strategy, execution, lessons from builders who came before us, but beneath all of that is the question of posture: do you lean forward into possibility or settle back into certainty? One thousand downloads tells me there are at least a thousand moments when someone chose to lean forward, even if only to listen. a minute. That’s why the number matters. to me at least.So thank you. Thank you for each commute, workout, or late-night coding session you’ve allowed my voice to accompanyThe plan from here is simple: keep recording, keep working on providing much better content. I want to listen to the podcast of the last few months in a year and think that they are bad, ridiculous because the next one will be so much better. If the show helps you move forward or think about your entrepreneur career, then it's doing its job. If you know someone who is wrestling with the decision to build, pass this episode along. If you want to contact me, send an email to the email in the show notes. One thousand is a modest start, and that’s exactly what it should be. Real things grow deliberately. I’m glad you’re here while it’s still small enough that I can picture the listeners individually rather than as a chart. Let’s see where the future take us.Consider supporting the podcast subscribing to the blog. Get full access to The systematic venture at tsv.blog/subscribe

I think this episode may be more suited for people who have never sold before or who want to teach themselves how to sell. I explain how to spend more time on leads, especially at the very beginning of a company when you want to close your first clients. I offer two simple tips: * Qualify leads ruthlessly and apply priority principles to your sales pipeline. * Second, spend more time reflecting and ask yourself: what would I do if this were my only lead? If you want to learn more, check out the following article.If you like the podcast, consider supporting by subscribing to the blog.If you want to contact me, write at [email protected] Get full access to The systematic venture at tsv.blog/subscribe

FOMO is irresistible at the beginning of a company, everyone wants to chase quick profits, which is understandable since companies usually start with nothing. However, there are strong historical reasons to focus on one thing at the start, especially because entrepreneurs are unlikely to be passionate about thousands of things. In this episode, I’ll explain why focusing on one thing you’re passionate about makes everything easier, especially when managing people.The full article is available hereSources :David Senra interview on purpose and passionSteve Jobs speech on Life, failure, and passion Get full access to The systematic venture at tsv.blog/subscribe

I’m a math guy, a software engineer, and a B2B SaaS entrepreneur. But I also open more traditional businesses—like what I believe is the best pizzeria in Medellín.Running a pizzeria taught me fundamentals I never truly grasped in tech: how to win trust fast, how to build something people actually come back for, how to sell with urgency and soul. In this episode, I approach the passion side of entrepreneurship—the irrational drive behind great products, whether it's code or crust.If you’re curious about the branding, hiring, and operations behind the pizzeria, check-out the article. Get full access to The systematic venture at tsv.blog/subscribe

Many people start businesses in areas they don't care about, especially when they can raise funds and gain some fame, common in the tech industry. Too often, people lack patience for what they are building. I believe there is a huge cost to this casual approach. To understand more, you should listen to this podcast. If you want to learn further, you can read this article for free for now.Also, you should really listen to this interview Get full access to The systematic venture at tsv.blog/subscribe

In this podcast, we explore the difference between two types of selling:* For B2B, when migration is traumatic, you must first pitch by addressing and capping the downsides.* For B2C, where the product is commodity-sized or churn is extremely high, you need to pitch the upside and make it feel critical.We will see how type 1 critical products should market themselves like type 2, and how type 2 critical products should sell themselves as if they were type 1, emphasizing their critical nature.April Dunford on product positioning Get full access to The systematic venture at tsv.blog/subscribe

This episode is based on real user feedback I gave to my sales team at my accounting software company. For a few months, I've noticed that our conversion rate is not great, even though we have some excellent leads. I decided to review the sales recordings and sales communications. I realized that she was focusing more on the process rather than the purpose. You need to spend time on your leads, especially when you are selling something like accounting, like us. This is basically what this episode is about: process and purpose. I decided to write an article about it because I had sent her very detailed written feedback. This episode summarizes that feedback, and I hope you enjoy it.How to do great work - Paul GrahamCraft a sales pitch - April Dunford Get full access to The systematic venture at tsv.blog/subscribe

Find what makes your product or service different from others. Show how your difference helps: think about how it improves work, saves time, lowers expenses, or gets better results. Turn these into clear numbers or feelings.Create a simple, strong one-liner that shows the main benefit or promise. Make it emotional or highlight a key fact. Make them feel smart or show how they save time and money.List who benefits most: businesses or people who gain the most from your advantages. Think about industries, job roles, or specific problems your solution solves well. Avoid large companies—they have too much red tape.The Art of Selling, Arnold SchwarzeneggerA good essay by Paul GrahamHow to sell like Steve Jobs, David Senra’s podcast Get full access to The systematic venture at tsv.blog/subscribe

Avoid hastily cutting your prices; instead, identify the intangible assets that your customers value in order to set healthy prices.You can reach me at [email protected]. Get full access to The systematic venture at tsv.blog/subscribe

Market downturns are a blessing if you have efficient operations, even more so if you never raised funds and don’t need more money to grow.Let’s bust that myth together: shrinking VC investment is not a problem.Please feel free to contact me at [email protected]. Get full access to The systematic venture at tsv.blog/subscribe

You will lose your focus and do useless stuff—that’s fine.In this podcast, I try to explain why the Pareto Principle is a life-saving concept and how to find what you should really focus on.Please feel free to contact me at [email protected]. Get full access to The systematic venture at tsv.blog/subscribe

You will fail, a lot, but you should make sure those failures come at low costs.In this podcast, I share some classical mistakes and why you should neither underestimate competitors, neither overstimate their ablity to fucntion friciotnlss.Please feel free to contact me at [email protected]. Get full access to The systematic venture at tsv.blog/subscribe

A stream of consciousness on anxiety and why, except if you're doing illegal stuff, it's never as bad as it seems in your mind.Keep the [email protected] Get full access to The systematic venture at tsv.blog/subscribe

Iteration is essential, not optional.In this episode, I attempt to explain why it is critical not to function with a broken feedback loop and how it can be a superpower.Please feel free to contact me [email protected] Get full access to The systematic venture at tsv.blog/subscribe

The Systematic Venture is a journal where I document my entrepreneurial journey and share my learnings.This is my way of telling new entrepreneurs what I wish I had known before starting. I am not a millionaire, nor a multiple-exit founder; just a random dude with some knowledge and decent enough English speaking skills to share them.You can find the written version at:Please feel free to contact me at [email protected]. Get full access to The systematic venture at tsv.blog/subscribe

The Systematic Venture is a journal where I document my entrepreneurial journey and share my learnings.This is my way of telling new entrepreneurs what I wish I had known before starting. I am not a millionaire, nor a multiple-exit founder; just a random dude with some knowledge and decent enough English speaking skills to share them.You can find the written version at: https://systematicventure.substack.com/Please feel free to contact me at [email protected]. Get full access to The systematic venture at tsv.blog/subscribe

Introduction to the Episode of The Systematic VentureThe Systematic Venture is a journal where I document my entrepreneurial journey and share my learnings.This is my way of telling new entrepreneurs what I wish I had known before starting. I am not a millionaire, nor a multiple-exit founder; just a random dude with some knowledge and decent enough English speaking skills to share them.You can find the written version at: https://systematicventure.substack.com/Please feel free to contact me at [email protected]. Get full access to The systematic venture at tsv.blog/subscribe