The Training Table

SummaryIn this conversation, Damon Vincent, founder of Train Unique, discusses the importance of adaptive fitness for individuals with special needs and disabilities. He shares insights on creating an inclusive gym environment, the training delivery methods for adaptive athletes, and the significance of empathy in coaching. Damon also highlights the certification process for coaches, the pricing of adaptive fitness programs, and how these initiatives can fill gaps in gym scheduling. The discussion emphasizes celebrating abilities over aesthetics and the positive impact of adaptive fitness on both athletes and coaches.https://www.wetrainunique.com/https://www.instagram.com/damon_veeKeywordsadaptive fitness, special needs, inclusive gym, coaching certification, community building, empathy in coaching, fitness for disabilities, gym scheduling, training delivery, fitness programs

SummaryIn this conversation, Chris and Nick discuss the importance of planning and organization in gym management, particularly focusing on annual planning, retention strategies, and the significance of understanding metrics. They share personal experiences and insights on how to effectively set up events, manage staff, and create a positive environment for members. The discussion emphasizes the need for continuous iteration and adaptation in business strategies to ensure success in the fitness industry.Keywordsannual planning, gym management, retention, metrics, events, coaching, community, business strategy, fitness industry, goal setting

SummaryHow do coaches take specialties like olympic weightlifting and apply those ideas to gen pop? This conversation with Nick and Chris dives into that topic and also ones about gym culture, and the dynamics between members, coaches, and owners. Keywordsgym culture, movement, fitness, coaching, observations, commitment, crossfit

SummaryIn this conversation, Chris and Nick discuss their recent travels, particularly focusing on Nick's experiences at Coaches Congress in Europe. They delve into the differences in networking and sales approaches between American and European gym owners, emphasizing the importance of building genuine connections. Nick shares insights from his keynote on sales and coaching, highlighting the need for gym owners to embrace sales as a natural extension of coaching. The discussion also covers the role of Pathfinder Sales Coaching in helping gym owners and coaches improve their sales skills through practice and role play. Finally, Chris recounts an adventurous hiking trip to the Grand Canyon, illustrating the challenges and unexpected turns of their journey.Keywordstravel, coaching, sales, fitness, conferences, networking, gym ownership, Pathfinder Sales, role play, Grand Canyon

SummaryIn this conversation, Chris and Nick discuss the unique challenges and experiences of working in the fitness industry, particularly focusing on the non-traditional work schedules that come with coaching. They share personal anecdotes about their transitions from structured jobs to the chaos of gym management, the realities of coaching, and the importance of flexibility in scheduling. The discussion also touches on the mental and physical demands of coaching, the need for effective communication with staff, and the benefits of a more relaxed approach to work-life balance in the fitness world.Keywordsfitness industry, coaching, gym management, work-life balance, non-traditional schedules, coaching challenges, gym culture, entrepreneurship, coaching experience, gym owner insights

SummaryIn this episode, Nick and Chris discuss the journey of launching a new gym space, the challenges faced during the purchase process, and the logistics of moving to a new location. Nick shares insights on his new business venture, Pathfinder Sales Coaching, and the importance of creating a positive environment for youth gymnastics. They also delve into the complexities of buying a building, navigating SBA loans, and the support from the community during the move. The conversation wraps up with advice for aspiring gym owners and reflections on the experience.KeywordsCrossFit gym, gym ownership, business coaching, fitness industry, entrepreneurship, gym relocation, sales coaching, youth gymnastics, small business development, SBA loans, fitness community

SummaryIn this conversation, Chris and Nick explore the multifaceted nature of coaching in the functional fitness world. They discuss the various roles a coach must play, from technical instructor to motivator, and the importance of adapting coaching styles to individual needs and goals. The dialogue emphasizes the balance between technique and intensity, the significance of communication, and the necessity of building trust with clients. They also reflect on the challenges of switching between different coaching roles and the overall complexity of effective coaching.Keywordscoaching, fitness, technique, intensity, communication, coaching styles, functional fitness, coaching relationships, coaching hats, coaching dynamics

Description: In this episode, Nick and Chris explore the essential qualities of resilience and the lessons learned from failure in the world of entrepreneurship. They discuss the importance of taking risks, learning from setbacks, and adapting to new challenges.Key Takeaways:The role of resilience in overcoming business challenges. How learning from failure can lead to growth and innovation. Strategies for balancing risk-taking with thoughtful decision-making. The importance of continuous learning and adaptation in entrepreneurship.Quotes:"If you aren't failing at things, you're not doing enough things." "Every failure is an opportunity to learn and grow."Hashtags: #Entrepreneurship #Resilience #LearningFromFailure #BusinessGrowth

In this episode Nick and Chris talk about the Two-Brain Business Summit in Chicago, IL and go over Nick's two speeches about Sales (to the coaches) and Getting Over Yourself (to both owners and coaches). This was a shorter episode, so they may pick back up with a part 2 at some point!Keywordscrossfit, gym owner, coaches, selling, sales, psychology, help first, sales as helping, personal training, personal trainer, entrepreneurship

SummaryIn this conversation, Chris and Nick explore the concept of specialty programs within fitness facilities, discussing their definitions, examples, and the importance of specialized coaching. They emphasize the need for careful evaluation before implementing such programs, considering factors like target demographics, pricing strategies, and the necessity of trial classes. The discussion highlights the rewarding nature of working with specialized populations and the unique challenges that come with coaching them. Ultimately, they stress the importance of aligning the right coaches with the right programs to ensure success and sustainability.Keywordsspecialty programs, fitness coaching, niche markets, youth programs, postpartum fitness, coaching strategies, gym management, program pricing, trial classes, fitness demographics

SummaryIn this conversation, Chris and Nick explore the dynamics of gym culture, focusing on member retention, the importance of trust, and the evolution of social events within the fitness community. They discuss the cycles of membership, reasons for cancellations, and how gym owners can mature in handling these situations. The conversation also touches on the role of education in fitness, the impact of competitions, and the balance between training and competing. They conclude with a promotion for their new book, emphasizing the importance of continuous learning in the fitness industry.Keywordsgym culture, member retention, fitness community, competition, social events, education, cancellations, trust, evolution, benchmarks

SummaryIn this conversation, Chris and Nick discuss the importance of fitness as we age, debunking myths surrounding CrossFit and injury rates, and the role of healthcare professionals in promoting physical activity. They emphasize the significance of movement for quality of life, the social aspects of fitness, and the responsibility individuals have for their health. The discussion highlights the need for proper coaching and education in fitness, and the impact of an active lifestyle on life experiences.Keywordsfitness, aging, CrossFit, injury prevention, healthcare, quality of life, movement, coaching, personal responsibility, health education

SummaryIn this conversation, Chris and Nick explore various aspects of fitness coaching, including the importance of understanding workout modifications and the red flags that indicate poor coaching practices. They emphasize the need for coaches to engage with their members, build relationships, and focus on the process rather than just outcomes. The discussion also highlights the significance of knowledge in coaching and the balance between demonstrating movements and effectively communicating techniques. Ultimately, the conversation underscores the importance of care and connection in the coaching relationship.Keywordsfitness, coaching, jump rope, double unders, red flags, workout modifications, process orientation, member engagement, coaching techniques, fitness community

SummaryIn this conversation, Chris and Nick explore the evolving landscape of fitness certifications, discussing the balance between traditional education and modern social media influences. They emphasize the importance of continuous development for coaches, the distinction between facilitators and programmers, and the necessity of understanding the intent behind workouts. The dialogue encourages critical thinking in fitness coaching, advocating for a blend of technical knowledge and facilitation skills to enhance the coaching experience.Keywordsfitness certifications, coaching, continuous development, facilitation, programming, CrossFit, personal training, fitness education, coaching techniques, workout intent

SummaryChris and Nick explore the best and worst purchases for gym equipment, sharing personal anecdotes and insights on various fitness tools. They discuss the SkiErg, sleds, and the importance of gym layout, while also debating the value of strength training versus functional fitness. The conversation highlights the challenges of selecting the right equipment and the impact of space on gym operations, ultimately leading to a humorous reflection on the pitfalls of certain gym purchases.Keywordsgym equipment, fitness, best buys, worst buys, SkiErg, sleds, functional fitness, strength training, gym layout, training philosophy, CrossFit

SummaryIn this conversation, Chris and Nick discuss the evolution of reading habits, particularly in the context of running a small business. They explore how digital content, such as podcasts, has changed the way people consume information. The duo shares their favorite book recommendations for business owners, emphasizing the importance of mindset and personal growth. They also touch on the significance of filtering information, understanding different learning styles, and the value of life experiences shared in books. The conversation concludes with insights on sales, leadership, and the importance of consuming content in a way that resonates with the individual.Keywordsbooks, business, mindset, learning, marketing, productivity, sales, personal growth, recommendations, entrepreneurship

SummaryNick and Chris catch up with Jeff and Harmony Hildrebrand, co-owners of CrossFit Ambersand, who share their journey of opening and running a successful gym. They discuss their origin story, the challenges they faced in business planning and funding, and the importance of mentorship. The couple emphasizes the significance of communication and setting boundaries in both their personal and professional lives, as well as their strategies for marketing and pricing. They reflect on their growth over the past decade and the lessons learned along the way.KeywordsCrossFit, entrepreneurship, gym ownership, business planning, marketing strategies, couple's business, mentorship, fitness community, branding, pricing strategieswww.crossfitampersand.comhttps://www.instagram.com/anourishedharmony/https://www.instagram.com/jtotheizzeff/https://www.instagram.com/crossfitampersand/

SummaryIn this conversation, Nick discusses his recent travels, particularly his experiences at Coaches Congress in Berlin. They delve into the challenges gym owners face regarding sales and client engagement, emphasizing the importance of overcoming negative perceptions of sales in the fitness industry. The discussion highlights the responsibility of gym owners to help potential clients feel welcome and supported, especially as the market shifts from early adopters to a broader audience. They also touch on cultural differences in sales approaches and the necessity for coaches to develop their sales skills to better serve their clients. The conversation concludes with reflections on the value of repetition in learning and the importance of sharing knowledge in the fitness community.Keywordsfitness, sales, gym owners, coaching, client engagement, travel, personal development, cultural differences, early adopters, business strategies

Summary In this conversation, Nick and Chris discuss their experiences and insights regarding the CrossFit Open, emphasizing its role as a community-building event rather than just a competitive one. They share personal anecdotes from their first Opens, the evolution of the event, and how they create a fun and inclusive atmosphere in their gyms. The discussion highlights the importance of teamwork, camaraderie, and personal growth within the context of fitness and competition. Keywords CrossFit, Open, community, fitness, competition, gym, teamwork, coaching, personal growth, inclusivity

Summary In this conversation, Chris and Nick discuss the importance of gym culture, community, and the challenges faced by gym owners in maintaining a productive environment. They explore the dynamics between competitive members and the need for clear communication and leadership to foster a positive atmosphere. The discussion emphasizes the necessity of addressing difficult conversations and the role of self-awareness in effective gym management. Keywords gym culture, community, coaching, business ownership, fitness industry, member retention, leadership, communication, competitive environment, gym management

Summary In this conversation, Nick interviews Joe and AB from Mass Strength and Conditioning, discussing their journey from a traditional CrossFit gym to a more individualized coaching model. They share insights on the evolution of their gym, the impact of COVID-19, and the importance of financial literacy for gym owners. The discussion emphasizes the need for continuous growth and adaptation in the fitness industry, as well as practical advice for managing finances and building a sustainable business. Go follow them at: https://massstrengthandconditioning.com/ https://www.instagram.com/cfmass/ https://www.instagram.com/heyyy_ale/ https://www.instagram.com/coach_joe_venuti/ Keywords Mass Strength and Conditioning, CrossFit, Individualized Coaching, Gym Operations, COVID-19, Rebranding, Financial Insights, Gym Ownership

Summary In this engaging conversation, Nick, Chris, and Kieran O'Dwyer discuss Kieran's journey as a gym owner, the challenges he faced, and the strategies he implemented to transition his business model successfully. They explore the importance of fast action in the fitness industry, the difficulties in finding qualified coaches, and the significance of personal branding for gym owners. Kieran shares insights on simplifying operations and adapting to changes in the market, ultimately leading to a more successful and sustainable gym environment. Keywords gym ownership, business transition, coaching challenges, personal branding, fast action, crisis management, fitness industry, gym models, operational efficiency, mentorship

Summary In this conversation, Colm O'Reilly shares his journey in the fitness industry, particularly focusing on the rise of CrossFit in Ireland. The discussion delves into the challenges gym owners face in marketing and client acquisition, the importance of community and mental health, and practical tips for enhancing mental fitness. Colm also reflects on his experience writing a book about mental well-being and offers insights into effective marketing strategies for gym owners. The conversation emphasizes the need for empathy in business and the significance of building genuine connections with clients. Keywords CrossFit, Ireland, marketing, gym owners, mental health, community, client acquisition, fitness industry, emotional well-being, writing a book

In this conversation, Nick and Chris explore commonalities among productive gym owners, the challenges they face in engaging with their audience, and effective branding and marketing strategies. The discussion also touches on consumer behavior, the role of patience in business, and the necessity of maintaining a relevant social media presence. They conclude with thoughts on future topics, including annual planning for the new year. keywords: fitness, gym owners, social media, marketing, workout preferences, consumer behavior, branding, productivity, effective strategies, business success, CrossFit

Summary In this conversation, Dan Purington of CrossFit Woodslawn (Portland, OR) shares his journey from a medical professional to a gym owner, discussing the challenges and rewards of transitioning into the fitness industry. He emphasizes the importance of community engagement, curiosity, and the need for gym owners to focus on foundational business practices. The discussion also covers the recent West Coast Affiliate Gathering, where gym owners came together to share actionable strategies for success. Dan highlights the significance of valuing health and wellness in business and encourages gym owners to embrace simplicity in their operations. Keywords fitness, gym ownership, CrossFit, community, business strategies, health, wellness, entrepreneurship, mentorship, resilience

Summary In this conversation, Chris and Nick discuss the challenges and motivations behind endurance running, particularly focusing on Chris's recent experience with the 4x4x48 challenge. They explore the concept of 'misogi' as a way to push personal limits and the importance of physical and mental challenges. The discussion shifts to strategies for keeping gym members engaged during the holiday season, emphasizing the need for consistency in fitness routines. They also highlight the significance of recognizing achievements within the gym community and the importance of staff well-being during busy times. The conversation concludes with reflections on creating a supportive environment that encourages members to prioritize their health and fitness. Keywords endurance running, misogi, physical challenges, holiday fitness, gym community, member engagement, fitness consistency, staff well-being, fitness strategies, personal growth

Summary In this conversation, Carlin Von Dendriche shares his unique journey of founding Route 18 CrossFit in Medina, Ohio. He discusses the challenges of starting a business, navigating partnerships, and the importance of community in the fitness industry. Carlin reflects on his initial lack of experience, the evolution of his gym, and the significant changes he made to ensure its success. He emphasizes the value of building a strong community and the lessons learned from past mistakes, ultimately leading to a thriving business and a fulfilling personal life. Keywords CrossFit, entrepreneurship, gym ownership, partnerships, community building, fitness industry, business growth, coaching, personal training, Root 18 CrossFit

Summary In this episode, Chris and Nick discuss the challenges and changes that come with parenthood, particularly in relation to business ownership and gym culture. Nick shares his experiences as a new father and how it has shifted his perspective on time management and empathy for other parents. They explore the evolving needs of gym members and how to adapt offerings to better serve them, including the introduction of new class formats that cater to busy parents. The conversation also touches on the importance of understanding the seasons of life and how they impact gym culture and community. Chris shares insights from his experience with a new gym model that caters to autonomous exercisers, emphasizing the need for flexibility and accessibility in fitness. Keywords parenthood, gym culture, business ownership, fitness, gym offerings, community, coaching, life changes, member needs, gym evolution

Summary In this episode, Chris and Nick kick off Season Two of their podcast after a brief hiatus. They discuss the importance of planning in both personal and professional life, sharing insights on marriage hacks like using a shared Google calendar. They reflect on the impact of annual planning meetings and the concept of vivid visioning for long-term success. The conversation also touches on significant life changes, including Nick's recent addition to his family with the birth of his daughter, Olivia. Unfortunately the internet got cut off on Chris' end, so the episode abruptly ends. Check out the next episode where we try to pick back up!

Summary In this conversation, Kenny Markwardt shares his journey of leaving a corporate job and opening a gym in Sandpoint, Idaho. He discusses the challenges and fears he faced during the transition and emphasizes the importance of pursuing a fulfilling life. The conversation also touches on the topic of hunting and the ethical considerations surrounding it. Kenny and the hosts explore the idea of taking risks and making lifestyle changes to escape the rat race. They discuss the mindset required to make significant changes and the discomfort that often accompanies personal growth. In this conversation, Kenny, Nick, and Chris discuss the importance of being present in your gym business and finding a balance between work and personal life. They emphasize the value of creating a positive gym culture and being a charismatic leader. They also touch on the idea of living life to the fullest and not waiting until retirement to enjoy experiences. Overall, the conversation highlights the passion and fulfillment that comes from running a gym and making a positive impact on people's lives. Chapters 00:00 Introduction and Setting the Scene 02:39 Kenny's Journey into Hunting 06:22 Leaving the Rat Race and Pursuing a Fulfilling Life 13:01 The Fear and Discomfort of Taking Risks 18:36 Making Lifestyle Changes for Personal Growth 21:04 Humorous Interlude: Barbell Accidents 24:12 The Importance of Being Uncomfortable 26:11 The Sad Side of Becoming a Gym Owner 29:12 The Balance Between Work and Personal Life 34:19 Creating a Supportive Culture for Staff 39:11 Finding Balance in Running a Gym Business 41:12 The Impact of Gym Owners on Members' Lives 44:07 Aligning Values and Lifestyle as a Gym Owner 47:59 The Ripple Effect of Creating a Positive Gym Culture 51:08 Living Life to the Fullest and Enjoying Experiences Now Keywords leaving corporate job, opening a gym, pursuing a fulfilling life, hunting, ethical considerations, taking risks, lifestyle changes, personal growth, gym business, work-life balance, gym culture, charismatic leadership, living life to the fullest

Summary Nick and Chris discuss their experience speaking at the Two Brain Business Summit and the importance of genuine communication in sales. They emphasize the need to make people feel seen and acknowledged, starting with something as simple as using their names. They also discuss the negative impact of scripted sales approaches and the importance of empathy in sales conversations. The conversation covers various topics discussed at a summit, including the quality of speakers and the importance of actionable takeaways. They highlight the value of speakers who provide practical advice and insights that can be implemented. They also discuss the significance of self-evaluation and not being overly concerned with others' opinions. The conversation concludes with a brief discussion about the TV show 'The Bear.' Keywords Two Brain Business Summit, speaking, communication, sales, genuine, names, empathy, summit, speakers, actionable takeaways, self-evaluation, opinions, TV show Chapters 00:00 Two Brain Business Summit Experience 06:35 The Importance of Genuine Communication and Acknowledgment 11:39 The Negative Aspects of Traditional Sales Tactics 17:42 The Role of Empathy in Sales Conversations 21:47 Treating Sales as Helping Someone Find the Right Fit 24:09 The Value of Engaging Speakers 27:43 The Power of Self-Evaluation 32:25 Overcoming the Fear of Other People's Opinions 39:32 A Mixed Reception for 'The Bear'

Summary In this conversation, Nick and Chris discuss their training backgrounds and how they got into CrossFit. They talk about the different training styles and methodologies they have tried, including Olympic lifting, powerlifting, and gymnastics. They also discuss the challenges and benefits of specializing in a specific training style. Overall, they emphasize the importance of finding a training style that is enjoyable and effective for each individual. In this conversation, Nick and Chris discuss the importance of modifying workouts to fit individual goals and needs. They emphasize that coaches should be open to adjusting workouts for members and that members should feel comfortable asking for modifications. They also discuss the role of specialized programming and the perception of coaches who don't participate in group classes. They highlight the importance of consistency and the ability to change fitness goals over time. Overall, they encourage open communication and flexibility in the gym environment. Chapters 00:00 Exploring Training Backgrounds and Experiences 04:21 The Impact of CrossFit on Training Disciplines 08:33 Transitioning from Generalist to Specialist 26:00 The Role of Coaches in Workout Modification 29:58 Ethical Considerations in Coaching and Workouts 38:43 Changing Fitness Goals and Gym Transitions Keywords training styles, methodologies, CrossFit, Olympic lifting, powerlifting, gymnastics, workout modifications, individual goals, specialized programming, group classes, consistency, communication, flexibility

Summary Kourtney Brownlow, a gym owner and mother of four, shares her journey of becoming a business owner and the challenges she faced. She started as a stay-at-home mom and part-time worker for a nonprofit before accidentally becoming a gym owner. Kourtney talks about her decision to buy a second gym and the transition from owning one gym to another. She discusses the importance of making conscious decisions when acquiring a gym and the need to change things to make it sustainable. Kourtney also shares her daily schedule and the roles of her staff members at the gym. Kourtney discusses her vision for the gym and her personal goals. She wants to replicate the personal training model and focus on mentoring her team to help them build successful careers. She wants to work no more than 20 hours a week in this season of her life and prioritize spending time with her young children. Kourtney also talks about her passion for public speaking and her desire to speak for a living. She shares advice for gym owners, emphasizing the importance of mindset and realizing that challenges are a normal part of business ownership. Keywords gym owner, mother, accidental business owner, gym transition, acquiring a gym, changing a gym, conscious decisions, personal schedule, staff roles, gym, personal training, mentoring, career, work-life balance, mindset, challenges, public speaking Chapters 00:00 From Stay-at-Home Mom to Accidental Gym Owner 02:00 The Challenges of Owning Multiple Gyms 03:38 Making Conscious Decisions in Acquiring a Gym 06:44 Balancing Personal Life and Gym Ownership 08:21 Choosing Between Starting from Scratch or Acquiring a Gym 28:23 Advice for Gym Owners 32:03 The Power of Public Speaking

Summary Nick and Chris discuss the different types of competitions they run at their gyms and the reasons behind them. They talk about the importance of having something to train for and how it keeps members motivated. They also highlight the benefits of testing oneself and the sense of accomplishment that comes with it. Additionally, they discuss the community-building aspect of competitions and the shared experiences that create lasting memories. Competitions can create a sense of camaraderie and shared experiences among participants. They can also help raise awareness and market a gym to potential new members. However, it's important to create a fun and inclusive atmosphere, rather than focusing solely on intense competition. Niche and themed competitions can attract a specific audience and generate more participation. Running a competition can be costly, especially if renting a venue or hiring professional services. It's crucial to consider the financial implications and unpaid man hours involved. Decentralizing competitions and partnering with other companies can be a smart strategy to reduce costs and leverage existing resources. Keywords competitions, training, motivation, testing, accomplishment, community, competitions, camaraderie, shared experiences, awareness, marketing, fun, inclusive, niche, themed, participation, costs, financial implications, unpaid man hours, decentralization, partnerships Chapters 00:00 Introduction and Types of Competitions 03:41 Motivation and Engagement 07:25 Testing Limits and Achieving the Impossible 11:19 Building Community through Shared Experiences 15:34 The Logistics and Benefits of Running Competitions 23:08 Creating Awareness and Marketing 25:53 Fun and Inclusive Competition Atmosphere 29:39 Financial Implications of Running a Competition 36:43 Decentralizing Competitions and Partnerships

Summary Storm Strout shares his journey of opening a CrossFit gym at the age of 19 and the challenges he faced along the way. He talks about his early experiences as a member of various gyms and how that influenced his decision to open his own. Storm discusses the process of finding a location, rehabbing the building, and opening the gym with no money and no plan. He also shares the unconventional methods he used to attract members and set his prices. Despite the challenges, Storm's passion for fitness and determination to succeed shines through in his story. Storm Strout shares his experience of starting and running CrossFit Veneration with his wife, Courtney. They discuss the challenges they faced in the early days, such as limited equipment and resources, and how they managed to make it work. They also talk about the importance of finding complementary roles within the business and setting boundaries between work and personal life. Storm emphasizes the joy and fulfillment they find in running the gym and their commitment to its long-term success. Chapters 00:00 Introduction and Storm's Background 07:16 Unusual Circumstances and Challenges 16:25 Setting Prices and Attracting Members 37:21 The Joy and Fulfillment of Running a Gym

Summary Dr. Brian Strump, the owner of CrossFit Steel Creek and a chiropractor, shares his journey of balancing his chiropractic practice and gym ownership. He discusses the challenges and risks of buying a building for his gym and acquiring another gym. Dr. Strump also talks about the importance of building reps and taking calculated risks in business. In this conversation, Brian shares his experience of buying a gym and the process he went through. He discusses how he initiated the conversation with the gym owners and explored different options. Brian talks about negotiating the price and revisiting the idea after considering the cost of starting on their own. He also explains the importance of adding a partner and closing the deal. Brian shares his role in mentoring the group and transitioning responsibilities. He discusses the challenges of managing staff dynamics and implementing changes. Brian also talks about the retention clause and the importance of retaining members during the transition. He emphasizes the value of evaluating performance and adjusting the deal accordingly. Finally, Brian shares his plans for settling and growing the gym and provides his contact information. Chapters 00:00 Introduction and Background 03:08 Expressing Views and Opinions 06:13 Balancing Chiropractic Practice and Gym Ownership 08:04 Starting CrossFit Steel Creek 09:37 Transitioning from Chiropractic Practice to Gym Ownership 13:12 Buying the Building and Acquiring Another Gym 27:47 Short-Term and Long-Term Rentals 32:26 Building Reps and Taking Risks 33:01 Buying Another Gym 35:10 Initiating the Conversation and Exploring Options 36:16 Negotiating and Revisiting the Idea 37:10 Considering the Cost of Starting on Their Own 38:13 Adding a Partner and Closing the Deal 40:04 Transitioning Roles and Mentoring the Group 41:03 Managing Expectations and Staff Dynamics 43:10 Implementing Changes and Retention Clause 45:11 Initiating Conversation and Gathering Information 46:14 Considering the Cost of Starting Fresh 47:41 Assessing the Upside and Negotiating the Price 49:03 Delegating Responsibilities and Ensuring Fair Compensation 50:17 Managing Relationships and Setting Boundaries 51:39 Retaining Members and Ensuring Smooth Transition 53:53 Evaluating Performance and Adjusting the Deal 57:48 Considering the Value and Potential of the Gym 59:23 Focusing on Settling and Growing the Gym 01:03:07 Future Projects and Contact Information

Summary Derek Batman, a gym owner and marketing agency owner, shares his journey and insights in the fitness industry. He started as a step class instructor and personal trainer before opening his own gym. Derek realized the importance of business acumen and sought help to improve his skills. He emphasized the need to measure and track metrics for business growth. Derek also discussed the transition to a semi-private training model and the benefits it offers for both clients and coaches. In this conversation, Derek discusses the benefits of small group training and the financial incentives it provides for both clients and coaches. He emphasizes the importance of professionalizing fitness coaches and creating opportunities for them to make a living. Derek also shares his experience with starting Lucid Branding Solutions and the need to relinquish control and trust his team. He highlights the value of mastermind groups in personal and professional growth and encourages taking action and pursuing passions. www.instagram.com/hardbat_athletics www.instagram.com/lucidbrandingsolutions Takeaways Building a successful gym business requires a combination of passion for helping people and strong business acumen. Measuring and tracking metrics is crucial for making informed decisions and improving the business. Relinquishing control and hiring the right team members are essential for scaling the business and creating a sustainable operation. Transitioning to a semi-private training model can provide more flexibility for coaches and better retention for clients. Small group training offers clients a more affordable option while still receiving personalized attention. Financial stability is crucial for coaches to professionalize themselves and provide quality coaching. Creating opportunities for coaches to make a living benefits the gym, members, and the community. Relinquishing control and trusting staff is necessary for scaling a business and pursuing other ventures. Mastermind groups provide valuable insights and lessons without the need for personal trial and error. Taking action and pursuing passions is essential for personal and professional growth. Chapters 00:00 Introduction and Background 01:08 Starting the Gym 05:00 Transition to CrossFit 08:06 Opening the Gym 09:33 Longevity of Gym Businesses 11:31 Evolution of Business Acumen 13:10 Leveling Up and Seeking Help 15:08 Importance of Metrics 19:16 Transition to Full-Time and Full-Focus 22:30 Semi-Private Training Model 24:07 Small Group Training Benefits 25:06 Financial Incentives for Coaches 26:01 Coaches' Financial Stability 28:02 Professionalizing Fitness Coaches 29:46 Creating a Career in Fitness 31:32 Opportunities for Coaches to Make a Living 32:33 Lucid Branding Solutions 36:37 Relinquishing Control and Trusting Staff 42:18 The Value of Mastermind Groups 49:47 Taking Action and Pursuing Passions

Summary In this conversation, Nick and Chris discuss their experiences with speaking engagements and the topic of non-slimy sales. Nick shares his experience speaking at a coaches congress in Sweden and highlights the importance of tailoring his speech to the local audience. He emphasizes the need for sales meetings in the gym industry and the importance of approaching sales from a place of help rather than just making a sale. The audience's biggest takeaways include the understanding that sales can be done without being slimy and the importance of building relationships with clients. They also discuss the negative impact of pushy sales tactics and the importance of trust in the sales process. In this conversation, Nick and Chris discuss sales tactics, speaking engagements, and the importance of providing an exceptional experience for gym members. They emphasize the need for authenticity and avoiding skeezy sales tactics. They also highlight the upcoming Two-Brain Summit and the topics they will be speaking about. Chris focuses on the concept of unreasonable hospitality in the microgym industry, while Nick discusses the importance of building relationships with members. They both stress the value of recognizing strengths and weaknesses and getting help from others to provide the best possible experience for clients. Takeaways Avoid skeezy sales tactics and focus on authenticity. Provide an exceptional experience for gym members to encourage loyalty and referrals. Recognize your strengths and weaknesses and get help from others to provide the best possible service. Building relationships with members is crucial for long-term success in the microgym industry. Chapters 00:00 Introduction and Birthday Wishes 01:07 Speaking Engagements: Sweden and Two-Brain Business Summit 04:11 Nick's Public Speaking Experience 07:18 Nick's Topic: Non-Slimy Sales 09:01 Audience Takeaways from Nick's Speech 10:35 Approaching Sales in the Gym Industry 13:57 Sales as the Beginning of a Relationship 15:24 Helping People and Referring Them Elsewhere 21:31 Skeezy Sales Tactics 22:28 Sales at the Two Brain Summit 23:14 Speaking Engagements 24:11 Unreasonable Hospitality in the Microgym Industry 25:14 Creating Powerful Moments 26:10 Building Relationships with Members 29:32 The Third Place 31:01 Providing an Experience 32:54 Recognizing Strengths and Weaknesses 36:02 Continuation of the Relationship 38:03 Getting Help from Others 41:32 The Importance of Providing Experiences 42:53 Upcoming Speaking Engagements 43:27 Two-Brain Summit 44:01 Conclusion

Summary Tommy Alfinito shares his journey from opening a gym to selling it and starting a distillery (Wildfether Distilling). He discusses the challenges of managing multiple gym locations and the decision to consolidate. Tommy also provides insights into the process of selling a gym and the economics involved. He then talks about the transition from being a gym owner to not owning the business anymore. Finally, Tommy shares his experience setting up a distillery and the funding options available for starting a new venture. Tommy discusses his career progression and the importance of taking small leaps to achieve bigger goals. He also shares his experience balancing work and family, highlighting the need to prioritize what's important. Tommy emphasizes the different seasons of life and the importance of being realistic about one's priorities. He concludes by discussing his plans to expand the distillery and meet the growing demand for their products. https://www.instagram.com/wildfether_distilling Takeaways Taking small leaps in your career can lead to bigger opportunities. Balancing work and family requires prioritization and making choices. Understanding the different seasons of life helps in managing priorities. Expanding a business requires planning and adapting to meet growing demand. Chapters 00:00 Introduction and Background 02:57 Expanding the Gym Business 07:48 Challenges of Managing Multiple Locations 12:48 Selling the Gym 22:55 Setting up a Distillery 28:14 Funding a New Venture 33:46 Career Progression and Leaps 35:10 Balancing Work and Family 44:18 Prioritizing What's Important 48:07 Different Seasons of Life 52:29 Expanding the Distillery 56:46 Conclusion

Summary In this episode, Nick and Chris discuss the challenges of leaving the business as a gym owner and the importance of building systems and processes to ensure a smooth operation in your absence. They emphasize the need to trust your team and delegate tasks, as well as the value of clearly communicating your core values and mission statement. They also share practical tips for taking time away from the business and highlight the benefits of attracting the right people to your team. Takeaways Build systems and processes to ensure a smooth operation in your absence Trust your team and delegate tasks to them Clearly communicate your core values and mission statement Take small steps towards taking time away from the business Chapters 00:00 Introduction and Choking Incident 01:03 Chris's Trip to Costa Rica 06:08 The Unique Nature of Gym Businesses 08:02 Preparing for Time Away 11:19 The Importance of Delegation and Trusting Your Team 13:14 Building Systems and Processes 16:37 Letting Your Team Figure Things Out 23:36 Consistently Communicating Your Vision 26:18 The Importance of Attracting the Right People 28:26 Taking Small Steps Towards Time Away 32:13 The Benefits of Delegation and Trust 35:31 Final Thoughts

Summary In this episode, Nick interviews Tres Kennedy about his transformation journey and the process of starting and building a gym. Tres shares how he lost over 80 pounds and became passionate about fitness. He discusses the decision to open a gym with his wife and the challenges they faced during the COVID-19 pandemic. Tres emphasizes the importance of creating a fun and welcoming gym culture and constantly nurturing it. This conversation explores the importance of building community in gyms and creating a fun and engaging environment for members. It also discusses the tendency for some individuals to take fitness too seriously and the need to balance fitness with other aspects of life. The conversation emphasizes the idea that fitness doesn't have to be unpleasant and highlights the role of fun in workouts. https://www.instagram.com/treskennedy/ Takeaways Transformation journeys can be life-changing and inspire others. Starting a gym requires careful planning and seizing opportunities. Building a gym community involves creating a fun and welcoming culture. Nurturing gym culture is an ongoing process that requires constant attention and care. Building a sense of community in gyms is crucial for creating a positive and supportive environment. Taking fitness too seriously can lead to unhealthy obsessions and a negative mindset. It is important to find a balance between fitness and other aspects of life to maintain overall well-being. Creating fun and engaging events in the gym can enhance the member experience and foster a sense of camaraderie. Fitness doesn't have to be unpleasant; incorporating fun elements into workouts can make them more enjoyable and sustainable. Chapters 00:00 Introduction and Background 06:36 Transformation Journey 15:08 Starting a Gym 22:38 Building a Gym Community 33:35 Keeping Fitness Fun 36:37 Nurturing Gym Culture 37:40 Building Community in Gyms 38:49 Taking Fitness Too Seriously 39:42 Balancing Fitness and Life 40:11 Creating Fun and Engaging Gym Events 41:25 Fitness Doesn't Have to Suck 42:59 The Importance of Fun in Workouts 43:37 Wrapping Up the Conversation

Summary Karen Hazelton, owner of Telos Strength and Conditioning, shares her journey from being a math teacher to a business owner and mentor. She discusses the challenges of leaving the traditional career path and the importance of having a supportive network. Karen emphasizes the value of complementary partnerships and the need for clear goals and accountability. She also highlights the power of peer networks and the evolution of mentoring skills. Karen's story showcases the importance of continuous learning and personal growth in the fitness industry. Takeaways Leaving a traditional career path can be scary but can lead to new opportunities and personal growth. Complementary partnerships with different skill sets can be highly valuable in running a successful business. Accountability and clear goals are essential for achieving success. Being part of a supportive peer network can provide valuable insights and help navigate challenges. Continuous learning and personal growth are crucial for success in the fitness industry. Chapters 00:00 Introduction and Background 01:20 Transition from Math Teacher to Business Owner 04:03 Leaving the Traditional Career Path 05:48 Working with a Spouse 06:00 Defined Roles in the Business 07:41 The Value of Different Skill Sets 09:25 The Importance of Mentorship and Support 10:20 Learning New Skills as a Gym Owner 11:09 The Challenges of Learning New Skills 12:08 The Value of Accountability 13:29 The Power of Peer Networks 14:47 Long-Term Memberships in Gyms 17:00 The Importance of Complementary Partnerships 19:26 The Evolution of Mentoring Skills 20:25 The Value of Direct Communication 24:04 Expanding into Coaching and Nutrition 26:30 Becoming a Two-Brain Mentor 28:31 Lessons Learned as a Mentor 30:38 The Importance of Holding People Accountable 32:01 Personal Growth as a Mentor 34:12 Conclusion

Our conversation with Clark Hibbs (www.instagram.com/clarkhibbs) explores the evolution of CrossFit and the shift towards a more holistic approach to fitness. We discuss their experiences as gym owners and the changing goals of their members. We also emphasize the importance of individualized coaching and the need to adapt to the changing needs and priorities of clients. The conversation also touches on the role of bio trackers and health metrics, as well as the gamification of fitness. Overall, the guests highlight the significance of setting a clear mission and vision for a gym and creating a positive and inclusive culture. The conversation explores the balance between competitive fitness and health in the context of CrossFit. It emphasizes the importance of creating a supportive environment for gym members and avoiding making them feel like failures. The evolution of CrossFit is discussed, recognizing the need for progressions and a shift in focus from the early adopters to the general population. The concept of fitness as a spectrum is highlighted, emphasizing the importance of meeting individuals where they are and helping them find their own level of fitness. Takeaways The fitness industry has seen a shift from a focus on elite performance to a more holistic approach to health and wellness. Gym owners need to adapt to the changing goals and priorities of their members, which often include factors like longevity, energy levels, and overall well-being. Individualized coaching is crucial in helping clients achieve their specific goals and addressing their unique needs. The use of bio trackers and health metrics can provide valuable insights, but it's important to also consider intangible factors like how individuals feel on a daily basis. Creating a positive and inclusive gym culture, setting a clear mission and vision, and surrounding oneself with like-minded individuals are key factors in the success of a gym. Chapters 00:00 Introduction and Background 01:26 The Evolution of CrossFit 03:15 The Shift Towards Health and Wellness 06:41 The Evolution of Gym Culture 10:14 The Changing Goals of Gym Members 13:32 The Role of Bio Trackers and Health Metrics 15:16 The Gamification of Fitness 19:39 The Importance of Coaching 22:23 The Role of Gym Owners in Shaping Culture 26:23 Setting the Mission and Vision 30:36 The Impact of Coaching on Gym Success 32:04 Creating a Supportive Environment 34:01 Recognizing the Evolution of CrossFit 36:38 Balancing Competitive Fitness and Health 37:57 Fitness as a Spectrum

In this conversation, Nick discusses his experience with consolidating gyms and dealing with lease issues. He reflects on the challenges of managing multiple locations and the impact it had on his personal and professional life. Nick also shares his attempt to buy the building and the decision to walk away from it. He talks about the staffing challenges he faced and the realization that expanding horizontally was not necessary for his goals. Finally, he discusses finding a new location and the decision to close the other location. In this conversation, Nick discusses the challenges and decisions he faced while managing the transition from one gym location to another. He emphasizes the importance of timing and ethical considerations in shutting down the old location and transitioning members and staff to the new one. Nick also shares the experience of fitting out the new location while shutting down the old one, highlighting the intense workload and time constraints. The conversation concludes with a discussion of the lessons learned from these experiences. Takeaways Managing multiple gym locations can be extremely challenging and time-consuming. Expanding horizontally may not always be necessary or fulfilling, and it's important to reassess goals and priorities. Personal relationships and professional growth can play a significant role in business decisions and opportunities. Lease negotiations and real estate investments can be complex and require careful consideration. Staffing is a critical aspect of running a gym, and finding and retaining good staff can be a constant challenge. Timing and ethical considerations are crucial when transitioning from one location to another. Offering personalized recommendations and refunds can help ease the transition for members. Managing the workload and time constraints of fitting out a new location while shutting down the old one requires careful planning and dedication. Building connections and being open about your goals can lead to unexpected opportunities. Chapters 00:00 Introduction and Background 01:38 Consolidating Gyms and Lease Issues 03:09 Challenges of Managing Multiple Locations 05:36 Reflections on the Gym Experience 06:31 Attempt to Buy the Building 08:23 Lease Negotiations and Decision 09:12 Staffing Challenges 21:45 Identity Shift and Changing Goals 28:44 Finding a New Location 37:00 Deciding to Close the Other Location 40:09 Managing Timing and Ethical Considerations 42:07 Transitioning Members and Staff 43:28 Shutting Down and Fitting Out a New Location 44:45 Lessons Learned 46:33 Closing Remarks

Every transformation has its Day 1, and for Chris Williams, that day came a decade ago—garage workouts at nearly 400 pounds, a struggle with self-belief, and the first steps towards a future he could never have imagined. His story isn't just about shedding weight but about lifting up a community, now from the helm of his two gyms in Tracy, California. Through the lens of personal vulnerability, we explore the nuanced journey of Chris's evolution from hesitant newcomer to confident gym owner, and the role that CrossFit played in his metamorphosis. By drawing back the curtain on gym ownership, we confront head-on the challenges of valuing a fitness business, the sacrifices necessary for its survival, and the strategies for nurturing growth. The episode culminates in a discussion of the importance of support networks, the joy found in community connections, and how Chris's ventures are not just building stronger bodies but fostering a stronger sense of belonging for athletes and entrepreneurs alike. Engage with this heartfelt episode for an authentic look at the interplay of fitness, business acumen, and personal growth, as told by one man's remarkable journey from weight loss to wellness leader. https://www.instagram.com/lock34/ https://www.instagram.com/cftfitness/ (00:01) - Chris Williams' Journey Into CrossFit (07:46) - Benefits of One-on-One Training in Fitness (15:31) - Rebranding and Owning a CrossFit Gym (26:00) - Valuing and Challenges of Gym Ownership (33:17) - Expansion of a Personal Training Business (41:39) - Target Audience and Training Options (50:55) - Struggles, Coaching, Retiring, and Future Goals (55:27) - Finding the Right Support and Networking Transformation, Fitness, Gym Ownership, CrossFit, Personal Training, Business, Growth, Community, Coaching, Support, Brand Identity, High-Intensity Workouts, Tailored Training, Gym Business, Valuing, Challenges, Expansion, Target Audience, Training Options, Struggles, Networking

Listen in as Nick and Chris chat about staying active and maintaining a balanced lifestyle while running a business. Discover how Nick uses his new walking treadmill to keep fit during long video calls, and how this simple act of movement can inspire a more active lifestyle. You'll also hear about Nick's recent travels to Greece and Turkey, drawing parallels between the engineering marvels of ancient monuments and the precision required to manage a business. Learn from our reflections on the importance of taking time off as a business owner. We share some eye-opening experiences where we learned that our businesses could run smoothly even in our absence, proving the significance of training and trusting our teams. This episode emphasizes the role of a mentor in the early stages of a business journey, guiding you towards success. Join us as we explore the concept of a lifestyle business, stressing the need to prioritize what's truly important. We share tips on how to strike a work-life balance, including taking vacations and ensuring coverage in your absence. The conversation moves to discuss the challenges of endurance runs and personal physical challenges. From a 12-hour walk to a 26.2-hour sitting in a diner, we highlight the importance of doing what you love and carving out the lifestyle you want. Tune in for an inspiring episode that promises to transform the way you view your business and lifestyle. (00:01) - Training Table (08:11) - Exploring Greek Isles and Istanbul Architecture (11:41) - Take Time Off as Business Owner (24:39) - Prioritizing Goals and Work-Life Balance (29:49) - Building a Flexible Schedule and Lifestyle (39:37) - Endurance Runs and Personal Challenges Work-Life Balance, Business Owner, Mentor, Walking Treadmill, Lifestyle Business, Prioritizing Goals, Flexible Schedule, Endurance Runs, Personal Challenges, Ancient Engineering, Greek Isles, Istanbul Architecture, Vacations, Mindset, Physical Tasks, 3.7 Mile Loop, 12 Hour Walk, 26.2 Hour Sitting

Ever thought of plunging into an icy bath as a way to build mental resilience? Seems daunting, right? Our guest, Matt Chenard, a gym owner from Camrose, Alberta, tells us about his fascinating journey of managing his autoimmune conditions through cold water exposure. Matt's viral ice bath experiences on social media not only garnered millions of views but also opened up a dialogue about using these seemingly intimidating tasks as a tool for mental strength and resilience. Matt, Nick, and Chris also discuss the importance of setting achievable wellness goals. We challenge the notion of perfect performance and instead, encourage aiming for an 80% success rate. Discover with us the importance of finding a work capacity that is uniquely yours, acknowledging that the routines that work for one may not always work for others. Wrapping up, we delve into the profundity of finding meaning in exercise and aging. Matt shares a heart-wrenching story of a gym member who finds inspiration in his mother's battle with Alzheimer's, reminding all of us to appreciate the time we have. We talk about the significance of action, and again, setting realistic health and wellness goals. Join us for this enlightening conversation as we explore the potential of cold water exposure and the art of setting achievable health and wellness goals. Go follow Matt at: https://www.instagram.com/mattchenard/ https://www.truealphacoaching.com/ (0:00:02) - Ice Bath Training (0:14:42) - The Benefits of Cold Water Exposure (0:28:16) - The Importance of Setting Realistic Goals (0:39:24) - Finding Meaning in Exercise and Aging Cold Water Exposure, Mental Resilience, 80% Success Rate, Realistic Goals, Mental Strength, Hard Tasks, Cold Exposure, Viral Video, Gym Owner, Camrose, Alberta, Daily Reminder, Mortality, Alzheimer's, Taking Action, Appreciate Time

Two controversies have popped up recently and we wanted to talk about them. One is about gendered barbells (calling 45# barbells "men's barbells" and 35# barbells "women's barbells") and the other is elite athlete Lauren Fisher posting a controversial video on her Instagram feed. What are your thoughts on these topics?

There's a lot of different certifications and courses to take in the fitness industry. You can go down the traditional route of exercise science and/or kinesiology degrees, but you can also look at things like the CSCS, NASM, CrossFit (Levels 1-4), and speciality courses, etc. In this episode, Nick and Chris sit down (stand up?) to talk about the courses they've taken and which ones they think are worth it.

Have you ever dropped into another CrossFit/functional fitness gym and had a terrible experience? We have and here are some of those stories, plus some general tips for coaches out there looking to improve their practice.