The UTP Podcast

How we plan what we bring to events.

Its quick, and its about social media.

Sometimes you just have to do the work.

We all do it, yet most people don't realize it...

This podcast is about sports or events you might not even realize you could do...

Todays episode is about getting everyone around you on the same page with a little perspective on how we see the world

Don't leave home without it...  

In this episode we discuss the importance to realizing who your actual customer is.  It isn't always what you think...

In this episode we talk about discipline and what it means to us and how we still battle with it to this day.  

This podcast talks about all the things we've learned about hiring... I'm willing to bet there are some things you never really think about in this one

In this episode we discuss how we have found ways to keep UTP exciting for us and how you can do the exact same thing with your business.  It doesn't mean it is easy, and we all get bored or discouraged at times, but its what you do when that happens that will determine everything.

Its quick, yet impactful.  Be prepared to make your events better starting this weekend.

This is my number 1 piece of advice to anyone who will listen.  Tune in today to understand why this is some important.

In this episode, we explore the power of simple reminders versus learning something entirely new. Often, it's the fundamental basics that make the biggest impact on our lives. Tune in to discover how being reminded of what we already know can lead to transformative change.

Today, we had the chance to sit down with Anthony to discuss his recent event, which fell short of expectations. We dive into the key missteps, what we would have done differently, and why we believe the event didn't succeed. Tune in to hear valuable insights on avoiding common pitfalls and improving event management for future success.

We discuss our weaknesses and what we are doing to fix them.  We also help you figure out how to identify your own weaknesses and what to do about them.  This podcast also includes direct advice on improving your ability to sell things by telling a great story.  Not mentioned in the podcast but a great book to read is called Start Something that Matters - Blake Mycoskie

So many people are busy but never make progress.  The reason is simple, you work on the wrong things.  You must set time aside each day to work on things that move you forward, no matter what life throws in your way.

This took us longer to learn than any concept we've ever talked about.  Are you living event to event or planning for the long term?  

Do you accomplish everything you want each day?  If not, its because you stop at a certain time vs when you finish everything.  We dive deep into this topic in todays episode.

This episode is about how you spend your time - are you spending it or investing it?  

In this episode, we dive into the value of time, offering a perspective you may not have heard from us before. When we spend our time wisely, everyone benefits, and we’re focused on maximizing this in the years ahead.

One of the most important factors in success is not what you choose to do, but more importantly what you choose not to do.  The more you immerse yourself in the world of entrepreneurship, the more opportunities will come your way and if you want to be successful, you have to learn to say no.

In this episode we cover the difference in being poor vs being broke and why it really matters.  Being poor is a mindset in not only how you approach an event or a weekend, but everything in life.  If you want to have a great life, you have to understand the mindset it takes to get there.

In this episode we cover the difference between an employee mindset vs a business owner mindset and what it takes to make the switch.  At the end of the day it comes down to the way you view everything.  If you're an employee, you can turn off, if you're the owner, you can't.

If you're someone who is scared of hiring staff becasue you see them as an expense, it is a sign that you business maturity is just getting started.  No successful business can be built without having great help.  Just think, most of you we hired and if we shared the same mentality, you would've never had this opportunity... The key is to understand how to get the most out of people by being a better version of you.

In this episode we give you an straight forward way to raise capital and how to do it.  If you've ever been curious how to start get started raising money, this is one episode you can't miss.

In this episode of the UTP podcast, we dive into the power of obsession and how it’s the key to greatness in business. We explore why the most successful entrepreneurs are the ones who are relentless about every detail, and how your business thrives in the areas you obsess over. From customer service to product quality, every aspect of your company will reflect the energy you put into it. If you're not obsessed, you're just average. Listen in to discover how to harness this mindset and elevate every part of your business.

In this episode of the UTP podcast, we break down the misconception that business is inherently risky. The real risk often lies in letting someone else control your destiny. We explore the mindset shifts required to take ownership of your path, why relying on others can be a bigger gamble than going out on your own, and how personal accountability shapes success. Tune in for a deep dive into taking the reins of your business and embracing the power that comes with being in charge of your future.

"In this episode, we dive into the strategies and techniques that help overcome one of the most common hurdles in sales—price objections. Whether you're selling posters or any product, price can be a sticking point, but it's often more about value than the cost. We’ll walk you through how to present your product in a way that shows its worth, how to handle customer concerns, and the methods we use at UTP to make sure customers see the full value of what they're getting. Learn how to navigate these conversations with confidence and close more deals."

How we overcome this both daily and long term.

There are very few things you invest in that guarantee success in the longterm and that one thing is your investment in yourself and your skillset.

How to make the most of every sale.  

How we book events - best practices that we've learned over the years.

You are the sum of the 5 people you spend the most time with.  In this episode we go over how to determine if your friends are pushing you forward or holding you back.

This is a quick episode about a popular product most don't know we sell - break-a-way banners!  

You only have so much effort to give in a day... this was a concept that took a long time for us to learn... How is it that everyone on earth has the same 24 hours in a day, yet some people get way more out of it than others.

Are you putting in the effort?  We are the result of our actions and in this episode I discuss what we can do to level up our own effort.

This is how we structure our Mondays.  We hope this helps you build a better week!

When I see someone selling a poster for $25, I simply smile and thank them. Why? Because I know that at that price, they'll never be a real competitor on a national level—they won’t have the margins to scale or survive the inevitable challenges like a rainout weekend. Pricing is one of the most delicate aspects of any business, yet many fail to grasp its true importance. Consider how you perceive companies that offer low prices. Do you associate Walmart or Dollar General with high-quality items? There's a reason Saturn went out of business while Tesla thrived selling $100,000 vehicles. It’s not what you might think. In this episode, we explore the critical role of pricing in shaping the perception of your brand, the sustainability of your business, and why getting it right is essential for long-term success.

Having a backup plan is crucial in any business, especially when unexpected challenges arise. Whether it's a printer going down, software failing, or rain threatening to derail your event, being prepared can save you thousands of dollars and countless headaches. In this episode, we emphasize the importance of anticipating potential problems and having a solid Plan B in place. From dealing with delayed frames to handling sudden downpours, we'll share strategies to ensure you're ready for anything. This episode is all about staying ahead of the curve, so when things inevitably go wrong—and they will—you'll be prepared to lead your team through it with confidence and efficiency.

You never truly appreciate what you have until it's gone. This age-old wisdom has resonated throughout history, and in this episode, we dive into how it applies to our lives and the world of posters. Join us as we explore this timeless lesson and share insights that will help you recognize and cherish the things you might be taking for granted. We hope this conversation inspires you to hold on a little tighter to what truly matters.

The way someone takes a team photo can reveal more than you might think about their approach to life. If you haven’t yet grasped that how you do anything reflects how you do everything, this episode is for you. We discuss the areas where we recognize the need for improvement and the steps we're taking to get better. Join us as we explore the connection between the small details and the bigger picture in life.

In both business and life, the only true competition we face is with who we were yesterday. It's easy to get caught up in comparing ourselves to others, but the real challenge is to outdo our past selves. This episode dives into the mindset of self-improvement and the importance of focusing on your own growth rather than external benchmarks. Whether you're climbing the corporate ladder, running your own business, or simply striving to be a better version of yourself, remember that the only person you need to outpace is you. Join us as we explore how this philosophy can lead to greater fulfillment and success, no matter where your journey takes you.  

We share a few books that really changed the path in our lives.  If you haven't read these, I'd put them on your list of things to do!

We go through the changes that we've made to our setups and why we've done it.  On top of that, we explain how this made us more money immediately. 

What it actually means to set goals that make you more money.  We've learned that our goals directly reflect what we do each day and how that leads to more money or sometimes less money... We hope you learn a thing or 2 from this!

We sure have a lot we'd like to tell our 20 year old self... We hope you learn and enjoy something!

In this episode, Julie and I take you through the transformative power of miracle mornings. We share how we’ve structured our mornings over the years, from the routines we swear by to the small but powerful habits that set the tone for a successful day.  Sometimes it just takes a simple win to win the day.  

Effective leadership begins with understanding the roles you’re filling—knowing the ins and outs of each position allows you to hire more successfully. We talk about how the quality of the people you hire directly impacts the level of leadership you’ll need to provide. We also discuss the major reasons why Julie an I rarely have issues with the people we hire.  There is also a mindset you need to have to be as successful as possible and we go into detail about this.  The right hires can lead to a more self-sufficient team, while the wrong choices will be a major headache and cause you to lose money.

Sorry if the volume sounds a little off, Julie an I tried a phone recorder for the first time to see how well it would work!  This is just a 6 minute episode about how we are working on improving our customer service and why its so important to us.