The Venue Podcast

If you've ever thought about buying or selling a wedding venue, you've probably realized one thing quickly—this is not your average real estate transaction. In this episode, Lindsay is breaking down what a business broker for wedding venues actually does, who she serves, and why this role has become increasingly important in today's market. Because here's the truth: selling a venue isn't just about the land or the buildings. It's about the business. The systems. The brand. The revenue. And positioning it all in a way that attracts the right buyer at the right price. Inside this episode, Lindsay walks you through: The difference between a commercial real estate agent and a business broker What goes into preparing a wedding venue for sale A buyers process Common mistakes venue owners make when trying to sell Why intellectual property matters in an acquisition Whether you're years away from selling or actively looking to acquire a venue, this episode will give you clarity on what's actually happening behind the scenes—and how to move forward strategically. If you're serious about buying or selling a wedding venue, this is your starting point. Next Steps: If you're considering selling your venue or looking to acquire one, reach out to start the conversation. BUYERS click here SELLERS click here Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected]

This episode is a little different—and a big one. After years of working alongside wedding venue owners to launch, scale, and systemize profitable businesses, Lindsay is officially expanding her role. She is now operating as a business broker for wedding venues. This evolution didn't happen overnight. It came from years of working closely with owners who built incredible businesses and then came back asking the same question: "Can you help me sell?" At the same time, she had aspiring owners asking where they can find profitable, established venues to purchase—without starting from scratch. This episode connects those two worlds. Inside this episode Lindsay is sharing: What led her to step into the business broker space The gap she saw in the wedding venue market Who this service is for (buyers, sellers, and those planning ahead) What this means for her clients moving forward How this creates more opportunity on both sides of the transaction This isn't just a new offer—it's a natural extension of the work she's already been doing behind the scenes. If you've ever thought about selling your venue, acquiring one, or simply want to understand your options long-term, this episode will give you clarity on what's now available to you. Next Steps: If you're interested in buying or selling a wedding venue, or want to start planning for it, fill out the appropriate form below. BUYERS click here  SELLERS click here  Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected]

Partnerships can accelerate your business… or completely unravel it. In this episode, Kinsey breaks down her experience with three very different types of partnerships — what worked, what didn't, and what she would absolutely do differently today. If you've ever considered bringing on a business partner (or are currently in a partnership that feels unclear), this episode is your due diligence checklist. We cover: The three types of partnerships Kinsey has experienced Red flags she missed (and now looks for immediately) Why clarity beats chemistry The prep work most entrepreneurs skip Hard lessons about money, expectations, and communication The difference between "equal effort" and "clearly defined roles" Why exit strategy conversations should happen on day one Kinsey also shares details about her new digital download, Profitable Partnerships, a practical PDF guide that goes deeper into structure, expectations, financial alignment, and protective conversations every business owner should have before signing anything. If you're thinking about entering a partnership — or restructuring one — this is required listening. Grab the Profitable Partnerships PDF here: [Insert Link] Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected]

If you're posting pretty photos and hoping couples inquire… this episode is your wake-up call. Today we're breaking down why Instagram carousels are one of the most underutilized (and highest-converting) tools wedding venue owners can use to build authority, educate couples, and pre-qualify leads before they ever book a tour. We're diving into the psychology behind why people swipe, how to structure a high-converting carousel, and exactly how to build one inside Canva — even if you don't consider yourself "creative." Inside this episode, we cover: • Why people swipe carousels (hint: it's curiosity, not obligation) • Educational carousel formats every venue owner should be using • How to pre-qualify couples by showcasing your style and pricing early • The slide-by-slide breakdown method: Hook → Context → Details → CTA • Optimal carousel length (and why more than 15 slides is a mistake) • How Canva templates eliminate design overwhelm This episode is tactical. You'll leave knowing exactly what to post, how to structure it, and how to use carousels to position yourself as the expert in your market — not just another venue with pretty photos. Because carousels don't just get engagement. They build trust. They educate. They filter. And they convert. ✨ Want this done for you? Inside The Venue Marketing Machine, we provide: – Monthly carousel concepts – Slide-by-slide breakdowns – Canva templates – Plug-and-play captions You're not guessing. You're executing a proven format we've tested across dozens of venues. Listen now and start posting smarter. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected]

Why you fail at content consistency (it's not what you think) You're not inconsistent. You're isolated. Every January, venue owners start strong — posting 4–5 times a week, full of momentum and fresh ideas. By mid-month, it slows down. By February? Silence. It's not laziness. It's not lack of discipline. It's not because you "just aren't good at social media." In this episode, Kinsey breaks down the real reason venue owners struggle with content consistency — and why willpower isn't the solution. In This Episode, We Cover: Why isolation is the hidden enemy of venue marketing The psychology behind accountability (and why it dramatically increases follow-through) The decision-fatigue trap that drains your creative energy Why weekly accountability beats monthly content goals The difference between self-directed checklists and live accountability The 3-part system required for real consistency The Truth: Consistency is not a personality trait. It's a system. If you don't have: Clear goals (what to post) Scheduled time (when to post) Accountability (someone who sees you doing it) You will fall off. And it has nothing to do with your work ethic. If your venue's content has felt like a ghost town lately, this episode will change how you approach marketing — permanently.     🎯 Want built-in accountability for your venue marketing? Learn more about Co-Marketing Hours inside The Venue Marketing Machine.   Other resources mentioned in the episode: Atomic Habits The Compound Effect The Slight Edge Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected]

Wedding planning is exciting… but it can also feel overwhelming for couples. In this episode, we break down how to create a client portal that becomes the calm in the chaos — a centralized hub that answers questions before they're asked, reduces inbox overwhelm, and elevates your couples' experience from day one. Kinsey walks through exactly what she stocks inside her client portal, how she introduces it to couples so they actually use it, and how this one system saves hours of back-and-forth while increasing professionalism and trust. We cover: What to include in your wedding venue client portal How to organize information so couples don't feel overwhelmed When and how to introduce the portal after booking The psychology behind positioning the portal as a luxury experience How to reduce repetitive emails and save time Ways to use your portal to elevate communication and set boundaries Why a strong portal builds trust and authority If you want to create a smoother client experience while protecting your time as a venue owner, this episode is for you. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected]

Search is changing—and fast. With AI-generated answers now appearing at the top of platforms like Google and Bing, venue owners need to start thinking beyond traditional SEO. In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas dig into AI search visibility and what it means for wedding venues moving forward. You'll learn what AI search actually is, how it's different from standard search results, and—most importantly—how to position your venue to stay visible and competitive in a changing digital landscape. We cover: 🤖 What AI search results are and how they're generated 📉 Why relying on your website alone may hurt your visibility 📈 Easy ways to boost your venue's relevance in AI-driven searches 🧠 Content strategies that work with both algorithms and couples ⚠️ What venue owners should do now to future-proof their online presence If you're wondering how your venue can stay ahead of the curve and keep showing up when couples are planning online, this episode is your roadmap. Resources Mentioned in this Episode: Marketing against the grain podcast Rick Mulready Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected] 

Episode Summary: Your Google Business Profile might be one of the most overlooked tools in your venue's marketing strategy—but it shouldn't be. In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas break down how wedding venue owners can fully optimize their Google Business Profile to improve visibility, build trust with potential clients, and drive more qualified inquiries. Whether you're just claiming your profile or looking to take it from "meh" to magnetic, this episode walks you through practical steps that will make your venue easier to find and more enticing to book. What we cover: ✅ The importance of your Google Business Profile in local search 📸 What photos to post (and how often!) 📝 Must-fill fields that help you show up in search ⭐️ How to collect and leverage reviews 📍Common mistakes venue owners make (and how to fix them) If you're relying solely on social media or your website to get found, you're missing a huge opportunity. This episode will help you make your venue stand out where it matters most. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected] 

The detailed breakdown of Kinsey's Tech Stack to run her wedding venue, Vista View Events for less than $400/month.  Here's the List:  Creative & Design Tools Canva Pro - $20/month All social media content (Instagram carousels, Facebook posts, Reels covers) Photo editing and headshot retouching PDF guides and digital products Physical printed materials (thank you cards, planners, branded envelopes)   Client Management System Dubsado - $20/month Central CRM for all client relationships Contract and agreement storage Client portal functionality Custom lists and client-specific resources Inquiry form creation and website embedding   AI-Powered Productivity Suite Three AI Tools - $56.66/month total ChatGPT Pro ($20/month): Primary AI assistant Claude ($20/month): Alternative AI perspective Perplexity ($16.66/month, paid annually): Research and fact-checking   Business Communications OpenPhone - $64/month Professional business phone line on personal device Business hours automation Custom voicemail messages Text messaging capabilities Multiple number and user management Alternative mentioned: Grasshopper as backup option Financial Management QuickBooks - $35/month Essential bookkeeping software Tax preparation streamlining Monthly reconciliation capabilities Key advice: Start early, even with minimal revenue Website & Online Presence Squarespace - $22.33/month (annual billing) Website hosting and management E-commerce capabilities for future products Built-in email system (though not used) Integration with other tools   Email Marketing & Client Communication FloDesk - $64/month Beautiful, customized client emails Automated check-in sequences Annual "wedding year" celebration emails New client follow-up automation Integration with lead capture system Automation & Integration Zapier - $29/month Connects Dubsado inquiry forms to FloDesk sequences Automated workflow triggers Eliminates manual data entry Set-and-forget functionality Professional Email & Productivity Google Workspace - $25.50/month Professional email addresses (@vistaviewevents.com) Gmail interface with business features User management capabilities Multiple inbox organization   Scheduling & Appointments Acuity Scheduling - FREE Automated booking system Tour and consultation scheduling Final walkthrough coordination Phone call appointments Cost-saving tip: Included with Squarespace subscription Key Takeaway: Budget-Friendly  Total investment under $400/month for a established venue Strategic tool selection based on actual usage Annual payment discounts when available Tool Selection Philosophy: "The tool that works is the one you actually use" 1. Regular business audits to eliminate unused subscriptions 2. Focus on integration and automation over individual features Growth Considerations: Tech stack has evolved over 9 years of business Started with much lower monthly investment Each tool serves multiple purposes to maximize value

In this short and sweet episode, Kinsey Roberts and Lindsay Lucas tackle one of the most frequently asked questions from venue owners: "Should I put my pricing on my website?" We get straight to the point and unpack the pros, cons, and strategic considerations that come with displaying (or not displaying) your pricing online. Whether you're a brand new venue navigating your first inquiries or a seasoned pro refining your booking process, this quick listen will help you make an informed and confident decision. In this episode, we cover: Why there's no one-size-fits-all answer How your pricing strategy impacts your lead quality Ways to display pricing (without scaring people off) The hidden power of transparency in today's market Tune in for a fresh perspective and a few practical tips that will save you time, headaches, and maybe even a few awkward inquiry emails. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: [email protected] Lindsay's email: [email protected] 

Every week, another beautiful venue closes its doors within the first few years. The reason? It's the costly mistakes made before ever welcoming the first guest. In this episode, Lindsay pulls back the curtain on the 7 most expensive missteps first-time venue owners make and provide actionable strategies to avoid them. Whether you're in the dreaming phase, applying for funding, ready to sign a lease or even a seasoned venue owner, this episode will save you time, money, and heartache by learning from others' expensive lessons. Key Takeaways 🎯 Market research isn't optional 💰 The MVP approach saves money 📊 Know your real numbers 🏢 Location is more than rent ⚙️ Systems prevent disasters 📱 Marketing starts before opening 🧠 Mindset matters Links + Resources mentioned in the episode: Funding 101 Profit planner Operations Overhaul Free resources Freebie: Pre-Launch your venue Kinsey and Lindsay both offer custom market analysis for 1:1 clients. Email Kinsey at [email protected] or email Lindsay at [email protected] 

Feeling like your dream of owning a wedding venue is slipping away? Take a breath — and don't give up. In this solo episode, Lindsay Lucas, wedding venue consultant, shares a powerful mindset shift that could change everything: You don't have to build the dream all at once. You just have to start smart. If traditional funding options said "no," it might be time to go back to the drawing board and explore building your venue in phases — a strategic, sustainable approach that reduces financial risk, opens more funding doors, and even comes with added benefits like spreading out tax liabilities over several years. You'll learn: Why "no" from a bank isn't the end — it's feedback for your plan How breaking your project into 2–3 realistic phases can get you to the finish line faster The long-term financial and operational upsides of a phased approach How to regroup, rethink, and relaunch your venue dream without losing momentum Whether you're in the early dreaming stage or facing obstacles mid-build, this episode will help you realign with your vision and move forward — wisely. Connect with Kinsey & Lindsay: Website Instagram

"Bookings are down for this year" - sound familiar? If you've been watching your lead pipeline slow to a trickle while refreshing your inbox hoping for inquiries, this episode is your lifeline. Kinsey and Lindsay are pulling back the curtain on three strategies that are actually working to generate wedding venue leads right now (not the same tired advice you've heard a million times). Grab your notebook (seriously, you'll want to take notes!) as Kinsey breaks down: 📱 Strategy #1: Leverage Social Media Consistently Learn the exact content formula that moves couples through their buyer's journey - 40% awareness content, 40% consideration content, and 20% decision content. Plus, discover how to use automation tools like ManyChat to be the fastest responder in your couples' DMs. 🤖 Strategy #2: Optimize for AI Search & SEO Visibility Traditional SEO is evolving rapidly. Find out how to position your venue for AI search tools like ChatGPT, Claude, Perplexity, and Google's Gemini. We'll share specific tactics for creating AI-friendly content that gets your venue found. 🤝 Strategy #3: Network & Collaborate Strategically Move beyond random networking events. Learn how to deepen relationships with your vendor partners, host meaningful gatherings at your venue, and become the go-to connector in your market. Whether you're an aspiring venue owner or a seasoned pro looking for fresh ideas, this episode delivers actionable strategies you can implement today. Resources mentioned: ManyChat (for social media automation) Claude by Anthropic ChatGPT Perplexity Google's Gemini AI Got questions or want to share your success? Find us on Instagram @yourvenueexperts or email us at shecreatesbusinesspodcast.com P.S. Would you attend a venue owners conference in Colorado? Let us know - we might just be planning something special! 👀

In this episode Lindsay answers a listener's question, "Should my wedding venue accommodations be in a separate LLC?" If you're running (or planning) a venue with onsite lodging, this episode is a MUST-LISTEN 🎧 Lindsay breaks down exactly why smart venue owners separate their accommodations into their own LLC: Liability protection (because wedding drama ≠ lodging issues) Different insurance needs = different coverage Cleaner financials = better business decisions Exit strategy flexibility (sell one, keep the other!) This listener question came at the perfect time - so many of you are adding accommodations or considering it. Don't make the mistake of lumping everything together! Connect with Kinsey and Lindsay Website Instagram

In this episode, Kinsey Roberts and Lindsay Lucas break down the key steps for wedding venue owners considering selling their business. With an increase in inquiries about buying and selling venues, they share practical advice based on real experience. Key Takeaways: Get your financials organized first - Buyers want to see actual profit, not just potential. Have your gross and net revenue clearly documented and ready for scrutiny. Prepare for thorough due diligence - Serious buyers will conduct what feels like a "financial cavity search." Be organized with all paperwork, documentation, and proof of income. Decide your selling strategy early - Determine if you're selling just the business, just the real estate, or both together. This affects your entire approach and gives you flexibility later. Get a professional business valuation - Hire a third-party evaluator with venue or hospitality experience, or start with DIY options like bizequity.com to reduce attorney hours. Ensure legal compliance - Review all licenses, permits, zoning requirements, and existing contracts with vendors and employees before listing. Manage your expectations - Buyers purchase based on current profit, not future potential. If they're buying for potential, expect a lower price since they'll be doing the work to realize that potential. Consider your personal brand - If you've built the venue around founder content and personal branding, start shifting to venue-focused content well before selling, as buyers see no equity in your personal brand. Prepare emotionally - Selling is an emotional journey for both parties. Don't take buyer questions personally - they're seeking facts, not criticizing your management. Use NDAs properly - Any serious buyer should be willing to sign a non-disclosure agreement. If they won't, they're not serious.

THIS IS PART TWO OF OUR TWO-PART PODCASTS ALL ABOUT ANSWERING THE QUESTION: How do you make your wedding venue stand out during tours? Are your venue tours not converting the way you'd hoped? You're not alone. Most venue owners focus solely on aesthetics during tours, but the venues consistently booking at premium rates understand something crucial: the tour experience is fundamentally a neurological journey. In this episode, Kinsey and Lindsay break down the three neural systems that factor into venue decision-making and reveal why couples actually make their venue choice within the first 90 seconds of experiencing your space. You'll discover how to create a multi-sensory experience that hits all five senses, learn to identify and eliminate "sensory dead zones" in your tour route, and understand how to create emotional anchors that help couples visualize their future wedding at your venue. We're also sharing practical strategies for reducing decision fatigue, specific examples of how to incorporate scent and sound into your tours, and actionable steps you can implement immediately to improve your conversion rates. This isn't about spending thousands on renovations - it's about working strategically with what you already have to create an unforgettable experience that moves couples from "maybe" to "yes."

Are your venue tours not converting the way you'd hoped? You're not alone. Most venue owners focus solely on aesthetics during tours, but the venues consistently booking at premium rates understand something crucial: the tour experience is fundamentally a neurological journey. In this episode, Kinsey and Lindsay break down the three neural systems that factor into venue decision-making and reveal why couples actually make their venue choice within the first 90 seconds of experiencing your space. You'll discover how to create a multi-sensory experience that hits all five senses, learn to identify and eliminate "sensory dead zones" in your tour route, and understand how to create emotional anchors that help couples visualize their future wedding at your venue. We're also sharing practical strategies for reducing decision fatigue, specific examples of how to incorporate scent and sound into your tours, and actionable steps you can implement immediately to improve your conversion rates. This isn't about spending thousands on renovations - it's about working strategically with what you already have to create an unforgettable experience that moves couples from "maybe" to "yes." Shop Venue Owner's Favorite Resources: https://stan.store/yourvenueexperts Connect On Instagram  Email Kinsey and Lindsay:  [email protected]  [email protected]   

In this episode, Kinsey dives into a fascinating Harvard Business Review article that reveals why only 5% of social media content goes viral—and how you can strategically increase your odds. Discover the powerful SPREAD framework that breaks down viral content into six key dimensions: Socially useful, Provocative, Replicable, Emotional, Ambiguous, and Distributive. From Duolingo's viral owl to Taylor Swift's cryptic album drops, learn how major brands engineer shareability into their campaigns. But going viral isn't just about creating buzz—Kinsey explores the critical backend systems you need in place to handle sudden traffic spikes and avoid the pitfalls that can crush unprepared businesses. Plus, she tackles the honest question every business owner wonders: Should going viral actually be your goal? This episode is for venue owners looking to create content that truly connects and spreads to the right audience.  Resources mentioned: Harvard Business Review SPREAD framework article Jay Baer's "Youtility" Book Marcus Sheridan's "They Ask You Answer" Book What's your take on going viral? Share your thoughts with us @yourvenueexperts

In part two of our venue survival strategies series, we're diving deep into what actually works when bookings are down and cash flow is tight. We cover diversification strategies beyond just "host more events" (including why Kinsey might be too precious about being wedding-day-only events), smart debt management tips, and the real talk about where to spend vs. save your marketing dollars right now. Lindsay shares client success stories about adjusting payment structures to increase bookings, while Kinsey gets honest about her own struggles with leadership mindset during tough times. We also tackle the psychology of team management, including how Donald Miller saved his company by being transparent with his team (spoiler: they helped save the business). Key takeaways: Why cutting your marketing budget is the worst thing you can do The 3-6-12 month projection strategy you need to implement NOW How to leverage your property assets you didn't know you had When to hire financial help vs. DIY (hint: stop white-knuckling your cash) Links: Link to our PDF with 50 non-wedding event ideas Link to our past episode on revenue diversification strategies. 

In this episode, I'm pulling back the curtain on one of the most powerful (yet overlooked) tools in your venue business arsenal. As both a venue owner and marketing coach, I've seen firsthand how proper market analysis can transform a struggling venue into a confident, thriving business. Book Kinsey to Perform YOUR Market Analysis Here You'll discover: Why checking competitor prices once a year isn't nearly enough (and what you're missing when you do) The exact step-by-step process I use to analyze my venue's market position How to translate market insights into revenue-generating action steps The surprising competitive advantages most venues completely overlook Real examples of how small adjustments based on market analysis led to significant booking increases Whether you're just starting out or looking to elevate an established venue, this episode will give you the tools to position your business more strategically, price more confidently, and get out of the "reactive venue owner" trap. Ready to become the venue that others are scrambling to compete with? Let's dive in. Connect with Kinsey: [email protected] Book Kinsey to Perform YOUR Market Analysis Here

In this episode of The Venue Podcast, we tackle the critical topic of venue survival during challenging economic periods. Drawing from extensive industry research and our own experiences as a venue owner and venue consultant, we offer a roadmap for navigating slower booking seasons—whether you're experiencing a true economic downturn or just a temporary lull. We dive into interesting market shifts affecting the wedding industry, including: - Why 85% of couples are making decisions based on economic pressures - The surprising continued rise of micro-weddings since 2020 - Changing social norms around smaller, more personalized celebrations - How Gen Z and Millennial couples are reshaping wedding expectations This episode provides practical strategies for venue owners to stay competitive, including creating smart tiered pricing packages that maintain profit margins while appearing more affordable to budget-conscious couples. We share candid insights about our own business pivots and the importance of differentiating your venue beyond just day-of-week pricing. Whether you're struggling with bookings or simply want to future-proof your venue business, this episode offers valuable insights on adapting to current market realities without compromising profitability. And don't miss part two (coming 5/26/25), where we'll explore diversification strategies, alternative revenue streams, and psychological approaches to team management during slower periods. Connect with Lindsay and Kinsey:  Instagram: Your Venue Experts  Email Lindsay - [email protected]  Email Kinsey - [email protected]

Dreaming of building your wedding venue from the ground up? In this episode, I'm breaking down exactly what new venue owners need to know about funding in today's market — including the latest curveballs from the SBA, how DSCR loans work, and my go-to digital tools to prep your funding package. If you're serious about starting your venue the right way, this is a must-listen!   Mentioned in this episode: Funding 101 Venue Acquisition Guide   Connect with Kinsey and Lindsay Website Instagram

  Ever wondered who's behind the scenes shaping our journey and pushing us to grow? In this episode, Lindsay is pulling back the curtain and sharing the mentors, teachers, and thought leaders who have influenced her most in the last year—both personally and professionally. From industry experts to unexpected sources of wisdom, you'll hear who she's learning from right now and how their insights are helping her evolve. Whether you're looking for guidance or just curious about where she gets her inspiration, this episode might just introduce you to your next favorite mentor. Mentioned in this episode: Pace Morby Codie Sanchez Ed Mylett Justin Prince Make Wellness Gina with Cowboy Leisure - Reel Saloon Shannon McKinstrie - Good Content Lindsay's personal instagram Connect with Kinsey and Lindsay Website Instagram

Show Notes In this informative episode, Lindsay shares what she would tell her best friend if she were navigating a first time purchase of an existing wedding venue. Lindsay gives you invaluable insights on where to find these listings, proper etiquette, and the best first steps to take once you've found a business of interest. This episide will help you approach venue acquisition with confidence and clarity to get your journey started. Resources Mentioned Lindsay's venue acquisition guide Connect with Kinsey and Lindsay Website Instagram  

Show Notes: Join us as Kinsey pulls back the curtain on her personal business education journey! In this value-packed episode, discover the diverse sources shaping Kinsey's business strategy—from luxury fashion houses and high-end brands to Target's innovative designers and today's most influential marketing experts. Learn how these cross-industry insights can transform your business approach, marketing strategy, and brand positioning. Whether you're a small business owner, entrepreneur, or marketing professional, you'll walk away with actionable lessons from some of the most successful brands and marketers in the world. Tune in to expand your business perspective and unlock new growth opportunities by learning from unexpected mentors across the business landscape. Mentioned in this episode: Gary Vee Marcus Sheridan - They Ask You Answer - Endless Customers - latest book Sheer Luxe Jade Holland Cooper McGee and Co Yvonne Lafleur  MNTN Media Connect with Kinsey and Lindsay Website Instagram

In the latest episode of The Venue Podcast, we dive into the topic of client gifting strategies for venue owners, emphasizing the balance between thoughtfulness and budget. Our hope in today's episode is to inspire venue owners to implement or refine their gifting strategies, ensuring you make a lasting impression on your clients. Here's a closer look at the insights and tips shared: Client Gifting as a Dual Purpose Tool: We underscore that gifting is not just an act of kindness but also a strategic marketing move that helps in building stronger relationships with clients and promoting your venue through positive word-of-mouth. Nine Creative Gift Ideas: Customized Welcome Gift Baskets featuring local treats, personalized notes, and a bottle of champagne. Personalized Stationery, useful for wedding planning notes or thank-you cards. Regional Wedding Magazine Subscriptions, providing inspiration and local vendor options. Spa Gift Certificates for relaxation during the stressful wedding planning process. Custom Sketch of Your Venue, a keepsake item for couples to cherish. Comprehensive Wedding Planning Books to assist in the organization and planning. Personalized Wedding Ornaments, a festive reminder of their special day. Monogrammed Items, offering a personal touch that celebrates the couple's union. Custom Spotify Playlists, a free and thoughtful way to share music that might resonate with the couple's journey. Strategic Gifting Moments: Upon Booking: A gesture of welcome and excitement about their decision. After the First Planning Meeting: Offering practical items like notepads or stationery. During Stressful Milestones: A spa certificate to encourage relaxation. Six Months Before the Wedding: Checking in and reminding couples of your support. During the Final Walkthrough: Providing vow books as a thoughtful touch. One Month Before the Wedding: Focusing on relaxation-focused gifts. A Week Before the Wedding: Building excitement with a custom playlist. On the Wedding Day: A small, personalized gift as a token of appreciation. After the Honeymoon: Sending a framed photo from their wedding day to prolong the joy. We also recommend the book "Giftology" by John Ruhlin for further inspiration on crafting a meaningful client gifting strategy. If you're interested in one on one Venue Consulting with Lindsay, visit her here: https://thelindsaylucas.com/

In today's episode of The Venue Podcast, Kinsey Roberts steps in solo, as Lindsay Lucas dedicates time to her thriving one-on-one venue consultations! You can reach out to Lindsay here about Venue Consulting: https://thelindsaylucas.com/ We're chatting and brainstorming about all things HIRING when it comes to your first or next Marketing Assistant.  Recognizing the Right Time for a Marketing Hire Three pivotal signs indicating it's time to bring a marketing professional on board: 1. Growth Signals: Your venue might be experiencing a surge in bookings, or you're aiming to upscale your brand or delve into new market segments. An overload of leads you can't manage alone also points towards this need. 2. Strategic Shifts: Whether it's a brand overhaul, targeting a new customer demographic, or significant enhancements to your venue's offerings (like adding accommodations or a decor line), these changes necessitate specialized marketing expertise. 3. Expertise Gaps: Realizing the complexities of digital marketing or identifying areas beyond your skill set are clear indicators that a marketing expert could significantly benefit your business. Finding Your Marketing Match Four places to scout for the perfect marketing assistant: - Industry Networks: Engaging with professionals through industry associations or social media groups can lead you to potential hires. - Job Platforms: Utilizing job boards like Indeed, LinkedIn, or FlexJobs can open doors to candidates with the specific skills you seek. - Referrals: Tapping into your industry contacts for recommendations can yield valuable leads. - Freelancing Platforms: For those not ready to commit to a full-time hire, exploring freelance marketers could be a strategic initial steps. Pre-Hiring Steps to Success To ensure you're making an informed decision, preparation is key:  1. Define Your Goals: Clarity on what you aim to achieve with your marketing efforts is crucial. 2. Audit Your Current Marketing: Understanding what's working (or not) will help tailor your search for a marketer with the necessary expertise. 3. Budget Accordingly: Determine your financial readiness for this addition, keeping in mind that effective marketing strategies are an investment that pays off. 4. Develop a Job Description: Crafting a detailed job description will attract candidates aligned with your needs. Engaging Interview Questions In the episode, we detail six specific questions to ask your potential hires to gauge their skillset and understand if they're the best fit for the position you're hiring for. We also share the benefits of having candidates perform a small sample project.

Kinsey's Favorite Place to Buy Property Signs: https://www.smartsign.com/ Living on-site at your venue can blend the lines between personal privacy and professional spaces. In a candid discussion on The Venue Podcast, hosts Kinsey Roberts and Lindsay Lucas share their perspectives on managing this unique situation. Kinsey, who lives on her venue property, offers firsthand advice on maintaining privacy while ensuring a seamless experience for guests. Establishing Boundaries with Signage and Gates One of Kinsey's first tips involves clear signage and gated areas to direct guests appropriately and prevent them from inadvertently accessing private areas. This not only aids in guest navigation but also serves as a first line of defense for privacy. By locking gates and posting directional signs, venue owners can significantly reduce unwanted foot traffic near their personal residences. Practical Measures: Utilize gates and custom signs to guide guests, minimizing confusion and protecting private spaces. Venue Policies Supporting Privacy Venue policies can be strategically crafted to support the dual purpose of the property, serving both as a business and a residence. Kinsey highlights how specific rules around noise control and event end times not only respect neighbors but also contribute to a peaceful living environment for the venue owners themselves. Policy Implementation: Adjust venue policies to ensure they accommodate your living situation, balancing guest experience with personal needs. Managing Expectations and Communications Interestingly, Kinsey shares her journey from openly discussing her on-site residence with clients to choosing a more reserved approach. This shift was prompted by unexpected requests from clients and vendors, illustrating the importance of setting clear boundaries. However, she also notes situations where disclosing her residence can be advantageous for policy enforcement and operational clarity. Communication Strategies: Weigh the pros and cons of disclosing your on-site residence, focusing on privacy while maintaining open lines of communication where beneficial. Planning for Future Scenarios Looking ahead, Kinsey and Lindsay ponder the implications of raising a family on a venue property, particularly as children grow older and become more independent. They discuss potential safety and logistical considerations, underscoring the importance of proactive planning and policy adjustments to accommodate changing family dynamics. Future Considerations: Anticipate how living on-site will impact family life in the long term, especially as children reach driving age, and plan accordingly.

A Common Inquiry Among Airbnb Owners In episode 68 of The Venue Podcast, Kinsey Roberts and Lindsay Lucas address a recurring question from Airbnb owners about transitioning their successful short-term rental properties to also serve as wedding venues. This episode unpacks the considerations and steps needed to capitalize on the burgeoning demand for intimate and mid-sized weddings at unique locations like Airbnb properties. Initial Considerations: Recognizing the overlap between the short-term rental and wedding venue industries, Kinsey and Lindsay highlight the growing interest among Airbnb owners in hosting weddings. Key Questions: They dissect an inquiry from Stephanie, who wonders how to venture into weddings without disrupting her successful Airbnb business. Navigating Airbnb's Policy on Events One of the first hurdles mentioned is Airbnb's strict no-events policy. Kinsey points out that while Airbnb currently prohibits large events, including weddings, there's a workaround by booking weddings directly, bypassing Airbnb's platform. This approach, however, requires additional marketing efforts and the creation of a separate business entity for the wedding venue aspect. Direct Booking Strategy: Encouraging Airbnb owners to consider direct bookings for weddings to circumvent platform restrictions. Legal and Marketing Considerations: Highlighting the importance of adhering to Airbnb's policies while exploring direct marketing strategies for wedding bookings. Taking the Plunge: Investment and Commitment Lindsay emphasizes the importance of treating the wedding venue as a distinct business venture, necessitating investments in infrastructure, legal structuring, and dedicated marketing efforts. This approach ensures that both the Airbnb and wedding venue operations can flourish without infringing on each other. Investment in Infrastructure: Discussing the potential need for physical upgrades or additions to accommodate weddings. Separation of Business Entities: Advising on the legal and financial separation of the short-term rental and wedding venue businesses for clarity and efficiency. Leveraging Existing Success for Future Growth Kinsey suggests innovative ways to utilize the success of the Airbnb business to fuel the wedding venue venture. One such strategy involves building an email list of past and potential guests through tools like StayFi, enabling direct communication about wedding opportunities outside the Airbnb platform. Building an Email List: Utilizing tools to capture guest emails for direct marketing of wedding services. Capitalizing on Warm Leads: Leveraging the positive experiences of Airbnb guests to introduce them to the wedding venue offering.

Embracing Phased Business Growth In the latest episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas tackle the complex subject of budgeting for renovations, a crucial aspect of managing a wedding venue. Lindsay emphasizes the significance of phased development, advising venue owners to break down their vision into manageable, financially viable stages. This approach not only aids in securing funding by reducing the immediate financial burden but also allows for strategic growth and improvement over time. Phased Development: Implementing your venue's vision in stages to manage costs and growth effectively. Strategic Improvements: Prioritizing renovations that enhance client experience and, by extension, the venue's appeal. Learning from Kinsey's Experience Kinsey shares her personal journey with venue improvements, highlighting the benefits of cash-based renovations to avoid substantial debts. She regrets not integrating certain necessary improvements, like storage solutions, into the venue's initial financing. These reflections provide valuable lessons on the importance of foresight in planning and the balance between enhancing client experience and managing financial health. Cash-based Renovations: Kinsey's approach to funding improvements through the venue's profits, minimizing debt. Importance of Foresight: Recognizing the need for essential improvements early to integrate them into initial financing plans. Deciding on Renovations When contemplating renovations, Kinsey advises weighing the cost against the potential return on investment (ROI). While some improvements directly impact revenue, others enhance the client experience or operational efficiency. These decisions require a careful assessment of the venue's financial status, future booking projections, and the overall impact on the venue's marketability and client satisfaction. Assessing ROI: Evaluating the financial and experiential return of proposed improvements. Operational Efficiency vs. Client Experience: Balancing renovations that streamline operations with those that directly benefit clients. Reflections on Prioritization and Regret Kinsey opens up about her method for prioritizing projects and the learning curve involved in venue management. She underscores the significance of not dwelling on past decisions but learning from them to make informed future choices. Moreover, setting aside a "fun money" budget for annual improvements allows for continuous enhancement without compromising the venue's financial stability. Prioritizing Projects: Using a systematic approach to determine which renovations to undertake based on their impact and cost. Learning from Experience: Kinsey reflects on her journey, stressing the value of learning from past decisions to guide future renovations.

Reflecting on the Desire to Sell In this episode, Kinsey and Lindsay provide a comprehensive guide for venue owners contemplating a sale. They cover emotional, strategic, and practical aspects, offering listeners a holistic view of the decision-making process. The message is clear: whether deciding to sell or combat burnout, the approach should be methodical and data-informed. Genuine Desire vs. Temporary Burnout: Assess if selling is a response to recent hardships or a well-considered decision. Impact of Recent Years: Recognize the exceptional nature of challenges faced by venue owners recently. Preparing for the Sale Lindsay, with her experience in selling businesses, advises owners on initial steps for selling a venue. She emphasizes the importance of early planning, understanding the end goal of the business, and preparing for potential outcomes. This involves evaluating the business's worth, legal structuring, and tax planning. Business Evaluation: Use resources like www.bizequity.com to determine the venue's value. Legal and Tax Considerations: Seek the expertise of acquisitions and real estate attorneys for informed planning. Addressing Burnout Kinsey provides practical advice on dealing with burnout. She differentiates between being disorganized and being genuinely burnt out, emphasizing the importance of having efficient systems in place. "Learn to rest, not to quit," she advises, suggesting that sometimes taking a break can rejuvenate one's passion for the business. Identifying Burnout: Understand the root cause—whether it's organizational issues or true exhaustion. Overcoming Burnout: Implement systems to improve operations and consider taking a break to recover. Making a Smart Business Decision Finally, the hosts delve into the business side of selling a venue. They stress making decisions based on data and numbers, rather than emotions. If an owner decides to sell, they should ensure their business is in top shape, from financials to online presence, to maximize its value. Data-Driven Decisions: Let financial performance guide whether to sell the venue. Optimizing Business Value: Refresh social media and other business aspects to increase the venue's marketability.

The Surge of Interest from Wealth Management Firms In a recent wave from January to June 2023, Lindsay observed an unusual trend: a number of wealth management firms expressed keen interest in investing in the wedding industry, specifically wedding venues. After some thorough research, she confirmed that these firms were independent of each other and scattered across the US, from New York to California. Their goal was to invest large sums, often with the intent to acquire and grow various wedding venue businesses. Diverse Interest: Multiple wealth management firms are looking to invest in the wedding industry. Investment Goals: Strategies range from flipping venues for profit to monopolizing local markets. Initial Skepticism and Due Diligence Lindsay shared her initial hesitations about these inquiries, emphasizing the importance of due diligence. She expressed concern over the firms' approach, which seemed to undervalue the hard work of venue owners by referring to their businesses as "mom and pop" venues. The firms aimed to purchase profitable venues, with profits matching their investment, which Lindsay questioned, suggesting that a venue making significant profits wouldn't likely sell for just one year's earnings. Protecting Venue Owners: Approach inquiries with skepticism and due diligence. Understanding Value: Consider the true worth of a profitable business before entertaining offers. Negotiating Power and Legal Protection The hosts advised venue owners to involve legal counsel in any serious acquisition discussions. With wealth management firms likely having extensive legal and financial advice, it's crucial for venue owners to level the playing field with their own experts, particularly acquisitions and real estate attorneys. Legal Representation: Engage an acquisitions attorney and a real estate attorney when approached. Know Your Worth: Ensure you understand the full value of your business and have professional financial advice. Emotional Considerations and Strategic Decisions Moving beyond the financials, Kinsey and Lindsay discussed the emotional and strategic aspects of potentially selling a venue. They advised venue owners to separate emotions from the decision-making process and to consider the long-term implications for the industry and their personal lives. Emotional Detachment: Keep emotions away from the transactional aspect of selling your business. Future of the Industry: Reflect on the potential impact of such sales on the wedding industry's sustainability.

In this episode, co-hosts Kinsey Roberts and Lindsay Lucas respond to a listener's inquiry about reviving a farm-turned-wedding venue. The listener, Amanda, faced discouragement after hosting one wedding that led to financial loss, followed by the pandemic's halt to their business. With the farm's future at stake, Amanda contemplates hosting weddings again as a financial lifeline. This episode provides a blend of empathy and practical advice for venue owners facing challenges in their current venue situation. Kinsey and Lindsay offer actionable steps to stabilize and grow a venue business without overextending financially. They emphasize creative thinking, flexibility, and grit as essential qualities for overcoming adversity in the venue management industry. •    Challenges: Hosting one wedding before COVID led to a financial setback. •    Current Situation: The need to revive the venue is urgent to sustain the farm. Immediate Strategies Without Further Investment Kinsey's immediate advice is to utilize the current venue space without additional investment, focusing on attracting clients who are looking for what the venue already offers. This approach emphasizes minimizing costs while maximizing the potential of the existing infrastructure. •    Utilizing Current Resources: Capitalize on the venue's existing state to avoid further expenses. •    Target Market: Identify and cater to clients who desire the venue's current ambiance and facilities. Generating Quick Wins with Creative Event Planning Lindsay suggests exploring alternative event opportunities for quick financial gains. These include organizing farmer's markets, corporate retreats, and themed photography sessions. The idea is to create a diverse event portfolio that can bring in immediate revenue. •    Diverse Events: Consider hosting different types of events like markets and retreats. •    Partnerships: Collaborate with photographers for seasonal mini-sessions to fully book the calendar. Long-Term Financial Planning and Hustle Mindset The hosts advise on structuring payment plans for weddings to improve cash flow and discuss the importance of a 'hustle mindset,' including taking on additional jobs if necessary. They stress that temporary sacrifices may be required to save the family farm and sustain the business. •    Payment Structure: Implement a payment plan for clients that ensures steady cash flow. •    Adaptability: Consider supplementary employment as a temporary measure to support the venue business.

In this episode of The Venue Podcast, hosts Kinsey Roberts and Lindsay Lucas delve into the intricacies of managing in-house bar services at your wedding venue. This episode provides venue owners with practical tips on introducing bar packages, ensuring clients are well-informed, and handling common concerns with grace and confidence. Setting the Stage for Successful Bar Management Kinsey shares her approach to introducing bar services, emphasizing the importance of clear communication from the outset. Her strategy includes making bar package options transparent on the venue's website, ensuring potential clients are aware of the services before they even book a tour. This level of upfront transparency continues through the tour process and subsequent communications, reinforcing the venue's in-house bar policies and helping to set expectations early on. By embedding information about the bar in multiple places—such as the FAQ section, pricing page, and tour booking confirmation—Kinsey ensures that clients are never caught off guard by the venue's alcohol policies. Personalized Communication and Firm Policies: The Key to Client Satisfaction A standout part of the episode is a role-play segment where Lindsay pretends to be a  bride with questions about the bar service. This engaging scenario showcases how Kinsey addresses typical client queries, from budget considerations to fears of running out of alcohol, in a manner that is both relatable and firm. Kinsey's method of relating the venue's liquor license to that of a standard bar helps demystify the process for couples, making it easier for them to understand and comply with the venue's policies. Throughout, Kinsey maintains a balance between adapting her communication style to match the client's personality and firmly upholding the venue's established bar policies. Role-Playing for Confidence and Clarity Both Kinsey and Lindsay advocate for the practice of role-playing complex conversations with team members to build confidence in delivering and upholding policies. This technique, borrowed from Kinsey's experience in real estate, is highlighted as an effective way to prepare for real-world interactions with clients. By practicing responses to potential questions or concerns, venue owners can ensure they convey their policies with the right mix of warmth, professionalism, and authority. Clear communication, personalized client interactions, and the strategic use of role-play to master the art of conveying bar policies effectively, is a recipe for a successful in-house wedding venue bar. Good luck!  

In this practical episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas tackle an often overlooked but critical aspect of running a wedding venue: the legal agreements necessary to protect your business. This isn't just about having a rental agreement; it's about ensuring your venue is covered from all angles. On today's episode, we mention one of our favorite resources for legit legal templates for wedding venue owners, The Creative Law Shop. You can find The Creative Law Shop Here: https://www.shopcreativelaw.com/ USE CODE LINDSAYLUCAS FOR 10% OFF YOUR ORDER AT THE CREATIVE LAW SHOP The Legal Foundation: From Operating Agreements to Privacy Policies The Core Seven: Lindsay breaks down the must-have contracts, which include an operating agreement (both single and multi-member), a venue rental agreement, a rescheduling agreement, an independent contractor agreement, a termination agreement, and surprisingly, a cancellation agreement. Each serves a unique purpose, from defining the operational backbone of your venue to setting clear terms for client engagements and staff relations. Digital and Operational Protections: Beyond the client-facing documents, Lindsay emphasizes the importance of having a privacy policy on your website, especially in the wake of GDPR regulations. This ensures that you're transparent about how you handle visitor data. Additionally, terms and conditions protect your website's content, safeguarding your intellectual property from unauthorized use. Real-World Insights and Practical Applications Beyond the Basics: Kinsey and Lindsay don't just list these agreements; they dive into the nuances of why each is crucial, sharing personal anecdotes and lessons learned. For instance, Kinsey's story about finding her personal contact information on another venue's website underscores the importance of customizing legal templates to fit your specific business needs. Annual Reviews and Proactive Updates: One of the golden nuggets of advice is the practice of reviewing and updating your contracts annually. The dynamic nature of the wedding industry, coupled with the long booking cycles, means that staying legally current is not just recommended; it's essential for continued protection and peace of mind.  

In this episode of The Venue Podcast, hosts Kinsey Roberts and Lindsay Lucas unpack the intricacies of leasing a venue. With Kinsey's unique position of owning a venue business while leasing the physical space and Lindsay's extensive experience advising clients, they offer a well-rounded perspective on why leasing might just be the golden ticket for aspiring venue owners. Leasing: A Stepping Stone to Ownership Flexibility and Financial Savvy: Kinsey and Lindsay discuss the benefits of leasing as a financial lower-risk entry into the venue business. For those who've faced financing hurdles or want to dip their toes in the industry waters without the commitment of purchasing land and buildings, leasing provides an invaluable opportunity. It allows you to build a track record, hone your business acumen, and potentially pave the way for that triumphant moment of securing your own space down the line. The Nitty-Gritty: Pros, Cons, and Protections Pros of Leasing: The flexibility to test the venue business waters with less financial risk, the opportunity to build a proven track record, and the potential for a "Pretty Woman" moment with banks in the future. Cons and Considerations: Potential limitations on venue modifications and the need for clear, negotiated terms around upgrades and design changes. Kinsey highlights the importance of ensuring the lease agreement allows for the business's growth and operational needs, including insurance responsibilities and the lease term's length to match the booking cycle, ideally aiming for a minimum of five years to ensure stability and the ability to plan for the future. Professionalism and Preparation: Keys to Success Kinsey and Lindsay stress the importance of approaching lease negotiations with a professional mindset, emphasizing that both parties stand to gain from a well-structured agreement. They advise preparing thoroughly, consulting with legal experts to draft a lease that protects your interests, and understanding the value you bring to the table. The conversation also touches on the significance of planning for an exit strategy, ensuring financial stability throughout the lease term, and the respect that comes with treating the venture with the seriousness it deserves—even when dealing with family-owned properties. Leasing a venue can be an excellent strategy for entering the venue business with a solid foundation and lower initial financial risk. Kinsey and Lindsay's shared experiences and insights provide a valuable roadmap for navigating the complexities of leasing, emphasizing preparation, negotiation, and professionalism as the cornerstones of a successful venture. Whether you're facing challenges getting a full loan for building a venue from scratch or seeking experience before investing in your own property, this episode of The Venue Podcast offers practical advice and encouragement for the journey ahead.  

Welcome back to The Venue Podcast, where your hosts, Kinsey Roberts and Lindsay Lucas, dive deep into the practicalities of launching an outdoor venue. This episode, Part Two, builds on our previous discussion, shifting from mindset to offering you hands-on advice to make your outdoor venue venture a reality. Whether you're considering a semi-permanent structure or dreaming big with a pavilion, this episode is packed with insights drawn from our extensive experience and interactions in the industry. Understanding Local Regulations: One of the first steps in your journey should be familiarizing yourself with local zoning laws and county codes. Kinsey and Lindsay share the importance of approaching these discussions with hypotheticals to keep your cards close to your chest during the early stages. It's about navigating the bureaucracy efficiently while planning for your venue, ensuring you're compliant without limiting your future options. Financing Your Vision: The financial landscape for outdoor venues, particularly those not considered permanent structures, can be complex. Lindsay, our finance guru, breaks down the nuances of securing loans, such as the SBA 504, and the recent changes in refinancing rules. It's crucial to understand how these factors can impact your funding strategy and the importance of planning for financial sustainability from the get-go. Marketing Matters: Once you've cleared the hurdles of approval and are ready to start construction, it's time to ramp up your marketing. The strategy remains the same, irrespective of your venue type. Share your journey, host 'dusty boot tours,' and engage with your community. Early marketing efforts are key to booking clients quickly and building momentum for your outdoor venue. Kinsey and Lindsay wrap up with a reminder to revisit Part One: Owning an Outdoor Venue for a holistic view of starting an outdoor venue and invite listeners to share their progress or questions on Instagram. 

In this episode of The Venue Podcast, join hosts Kinsey Roberts and Lindsay Lucas as they dive into becoming a venue owner, through the approach of starting with an outdoor venue. Whether you're dreaming of hosting weddings, corporate retreats, or something else, Kinsey and Lindsay share invaluable insights on how to embark on this journey using forethought and market research.  Starting Small is the New Big: Discover why beginning with minimal investments like a tent or an open-air pavilion not only saves on upfront costs but also opens the door to market testing and invaluable firsthand experience. This strategy allows aspiring venue owners to grow organically, ensuring that every step is sustainable and aligned with market demand. Profitability and Client Satisfaction: Learn from successful industry examples that prove outdoor venues aren't just a fad—they're a lucrative business model that appeals to high-end clients looking for unique experiences. However, the road to success isn't just about expansion; it's about mastering the art of profitability and client service within your current means. Kinsey and Lindsay stress the importance of resisting the urge for constant upgrades, instead advocating for a focus on filling a market need and excelling in customer satisfaction. Tune in to gain a comprehensive understanding of how to start and thrive as a venue owner with an outdoor venue!  

CLICK HERE TO GET INSTANT ACCESS TO OUR SOP DOWNLOAD In this episode of our podcast, Kinsey and Lindsay dive deep into Standard Operating Procedures (SOPs) for wedding venues, offering insights for venue owners looking to streamline and elevate their internal operations. We break down the concept of SOPs, explaining what they are and why they're crucial for a smooth-running venue. Through a series of detailed examples, listeners will gain a thorough understanding of various SOPs that can be implemented to cover everything from client consultations to the day-of event execution. Key Highlights: Defining SOPs: Kinsey and Lindsay define Standard Operating Procedures, why you need them, and their significance in maintaining high standards of operation within your wedding venue. Examples of SOPs: The hosts provide a range of SOP examples, covering diverse aspects of venue management and event coordination, offering listeners a comprehensive overview of potential areas for SOP implementation. Training and Accountability: A pivotal section of the episode is dedicated to effective strategies for training your team on these SOPs. Kinsey and Lindsay share their advice and experience on not just imparting knowledge but also ensuring that your team understands, embraces, and adheres to these procedures. The discussion extends to practical tips on holding your team accountable, ensuring that SOPs are not just read but executed by every member of your organization, thereby guaranteeing the seamless execution of every event and the satisfaction of every client. This episode is packed with actionable advice so whether you're in the process of developing your venue's SOPs or looking to refine and enforce existing ones, you're in the right place!

Attorney Kinsey used for her Trademarks: Paige Hulse Law Today on The Venue Podcast we're talking all things Trademarking your business. Kinsey recently completed the trademarking process for her venue, Vista View Events, and is sharing her insights into what she learned and giving you some info that can help you decide if Trademarking is a good next step for your own wedding venue! This episode includes a full Pros and Cons List for venue owners to utilize as they consider whether or not to trademark their venue business.  Pros of Trademarking Your Wedding Venue Business: Brand Recognition: A trademark helps establish a unique identity for your wedding venue business in the market. It makes it easier for clients to identify your brand and up levels your venue amongst other wedding venues.  Legal Protection: Trademarks legally safeguard your business name, logo, and other identifiers. This prevents others from using similar marks that could cause confusion among customers and dilute your brand's reputation. Market Exclusivity: Once your trademark is registered, you gain exclusivity of your mark(s) in connection with your goods and services within your geographic area. This can help you establish a strong market presence. Asset Value: A registered trademark can become a valuable business asset. It can enhance your business's value in case you decide to sell or expand in the future. Licensing Opportunities: Trademarks can be licensed to others, providing an additional revenue stream. You can license your trademark to other entities or people for use in related products or services. Credibility and Trust: A registered trademark can boost the credibility and trustworthiness of your business in the eyes of customers and partners. It shows that you are committed to protecting your brand identity. Cons of Trademarking Your Wedding Venue Business: Costs: The process of registering a trademark involves fees, including application fees and legal costs if you choose to hire an attorney. Additionally, there are ongoing maintenance fees to keep the trademark active. Time-Consuming: Trademark registration can be a lengthy process, taking several months or even longer. This might delay your plans to use the trademark in marketing and branding. Complexity: The process of trademark registration can be complex, especially if you're not familiar with intellectual property law. It may require legal assistance, adding to the costs. No Guarantee of Approval: Not all trademark applications are approved. If your chosen mark is too similar to an existing trademark or doesn't meet other criteria, your application could be rejected. Geographic Limitations: Trademarks are typically registered within specific geographic areas. If you plan to expand your business internationally, you might need to register the trademark in multiple jurisdictions. Maintenance Obligations: Registered trademarks require ongoing maintenance, including periodic renewals and continued use of the mark in commerce. Failure to meet these obligations could result in the loss of the trademark. Public Disclosure: The trademark registration process involves public disclosure of your business name, logo, and other information. This could potentially expose your business to imitators.

Today on The Venue Podcast we're sharing how you can work with one or both of us as a wedding venue owner.  As industry coaches, we each have a niche specialty that allows us to help you meet the unique challenges that come with being a wedding venue owner.  Lindsay, a Wedding Venue Consultant, shares the services she offers and who her ideal clients are to help you determine if she'd be a great fit for you!  And Kinsey, a Marketing Coach for Venue Owners, opens the curtain on her services and products so you can ascertain if she'd be an asset to your marketing team. 

Are you considering transforming your old barn into a venue but worried about accommodating large parties with limited space? In our latest episode of The Venue Podcast, we've got you covered. We address a listener's concerns and provide valuable insights on making the most of your charming yet cozy venue space. Some key takeaways from this episode: 1. Is It Worth It? The listener wonders if it's worth the effort and investment to convert her old barn into a wedding venue without the capacity for large gatherings. We discuss how smaller, more intimate venues can create a unique and sought-after experience. Often, couples are searching for intimate settings that allow for personalization and a close-knit atmosphere, and we explore how to leverage this niche market.   2. Unique Offerings for Your Local Market We emphasize the importance of tailoring your venue to your local market. By establishing the specific needs of your community and identifying what's missing, you can create unique offerings that set you apart from the competition. We share practical strategies for conducting market research and crafting offerings that resonate with your target audience.   3. Get Creative with Event Opportunities Even with limited space, there are countless opportunities to host various events beyond weddings. We encourage our listener to think creatively and explore options such as hosting small corporate retreats, family reunions, or workshops. By diversifying the types of events you host, you can maximize your venue's potential.   4. Highlight Your Unique Features Your venue's smaller features, such as an orange orchard and stunning mountain views, are assets that can be a unique selling point. We discuss how to showcase these elements to attract couples seeking a distinctive and picturesque backdrop for their special day. In this episode, we debunk the myth that bigger is always better in the wedding venue industry. With thoughtful planning, creativity, and a focus on your venue's unique attributes, you can transform your old barn into a thriving venue business that caters to the desires of your local market. Join us on The Venue Podcast for more expert insights and tips on growing your wedding venue business!

In the latest episode of The Venue Podcast, we're diving into a timely and essential topic for all wedding venue owners: preparing for economic uncertainty without succumbing to the "doom and gloom" mindset. We understand that running a successful venue is no walk in the park, and in today's ever-changing economic landscape, being proactive is the key to weathering any financial storms. Join Kinsey and Lindsay for a conversation about preparing for economic uncertainty while keeping your venue business strong and vibrant. Remember, the key to success as a venue owner is staying enthusiastic and resilient, no matter what challenges come your way. **Cutting Expenses and Trimming the Fat (Business & Personal)** One of the first strategies we discuss is the importance of trimming unnecessary expenses, both in your business and personal life. By taking a hard look at your venue budget, you'll be able to see opportunities for cutting back without sacrificing quality. **Renegotiating with Vendors and Suppliers** In uncertain times, renegotiating contracts with vendors and suppliers can be a game-changer. We'll share tips and insights on how to have these conversations effectively, ensuring that you maintain good working relationships while also reducing costs. **Streamlining Operations and Building Emergency Savings** Streamlining your venue operations increases efficiency and helps you save for emergencies. We delve into practical ways to optimize your processes and bulk up your savings, creating a financial safety net for unexpected challenges. **Diversifying Revenue and Preparing for the Unexpected** While diversifying your revenue streams is crucial, we emphasize the importance of doing it wisely, without accumulating unnecessary debt. We also discuss broadening your client base while staying true to your brand identity. **Legal Preparedness and Marketing Creativity** Legal matters can be daunting, but we've got you covered with insights into protecting your business, including a link to the Creative Law Shop for guidance on crafting a solid cancellation policy. Additionally, we share success stories of venue owners who proactively secured lines of credit from their banks and how this saved their businesses during times of crisis. **The Significance of Marketing & Creativity** Lastly, we emphasize the significance of staying creative in your marketing efforts, even when times are good. We'll remind you why complacency is your worst enemy and share tips on staying resilient and adaptable, ensuring your venue survives and thrives in an ever-changing economic landscape.  

Are you a wedding venue owner looking to enhance your revenue without breaking the bank? Whether you're looking to capitalize on unused time slots, reduce expenses, or explore new revenue avenues, our latest episode of The Venue Podcast is packed with practical strategies for wedding venue owners eager to think creatively and put in the effort to boost their earnings. Tune in now to discover how these cost-effective ideas can transform your venue's financial outlook.  1. Extend the Celebration: One tactic we discuss in the episode is offering an additional hour to couples, but with a twist. Create a sense of urgency by setting a deadline for them to decide. This subtle but effective strategy can encourage couples to book that extra hour sooner, boosting your revenue without any significant upfront costs. 2. Cash is King: To avoid credit card processing fees, we suggest considering a cash-only or cashier's check payment policy. By implementing this strategy, you can save on transaction fees and keep more of your hard-earned money. 3. Digital Products: In today's digital age, there's a wealth of opportunities to create and sell digital products to your couples. We delve into various ideas, from customizable wedding planning guides to virtual venue tours. These digital offerings provide additional revenue streams and enhance the overall customer experience. 4. Micro Wedding Packages: Do you have weekdays or slow seasons when your venue remains underutilized? We discuss the concept of crafting micro-wedding or elopement packages that cater to smaller, more intimate gatherings. This fills in your off-peak times and appeals to couples seeking a unique and budget-friendly wedding experience.

In today's episode of The Venue Podcast, Kinsey and Lindsay dive deep into the world of decor and rentals and how they can be a game-changer for your business. Whether you're considering expanding your revenue stream and just starting with a small amount of inventory, or you're ready to optimize your current decor selection, we've got you covered with valuable insights and strategies. Assessing Market Demand: To start, we explore whether incorporating a wide range of decor into your offerings is what your market truly needs and wants. Understanding your clientele's preferences and staying ahead of trends is essential for making informed decisions that align with your business goals. Strategic Purchases: Discover how to make smart choices when deciding what to purchase. We discuss the latest trends and the foundation pieces that are essential for any wedding venue. Learn how to strike the perfect balance between timeless classics and trendy additions. Quantity and Pricing: Determining the right quantity of decor items to stock can be a challenge. We provide a formula for calculating the optimal amount of decor you should have on hand, ensuring you're neither overstocked nor underprepared. Additionally, we delve into pricing strategies, helping you understand how to price each piece effectively, maximizing your return on investment. Storage and Maintenance: Efficient storage is critical to managing your decor inventory. Get the 411 on storing your decor properly to maintain its quality and longevity. We share expert tips on organization and care to save you time and money in the long run. Keeping it Fresh: Learn how to keep your decor catalog fresh and exciting for clients by regularly updating and refreshing your offerings.  Pricing Strategies: Explore the pros and cons of pricing items per piece versus including them in your overall rental package. BONUS TIP: We also introduce a creative approach, collaborating with key vendors like your top five wedding planners to rent out items during off-seasons, boosting your revenue and strengthening valuable partnerships.

In today's episode of The Venue Podcast, Kinsey and Lindsay share the WHY and the HOW of keeping your wedding venue business lean and scrappy!  We dive into our personal (and very recent!) experiences with downsizing our businesses and the results we've seen from doing this! Here's a sneak peek of what we discuss in this episode:  How Lindsay cut her team prior to summer and has taken over multiple duties previously outsourced/delegated. How she's enjoying being back in touch with those areas of her business How she's rethinking hiring for new positions that she's never had before but have always wanted Kinsey's key takeaways from also downsizing her team at the venue Tips for getting scrappy - what should you do before cutting your team Take over client files and be brought up to date with each file Remove access to accounts Make sure you let a team member go legally - review your rights Termination agreement - if necessary  

We're celebrating 50 Episodes of The Venue Podcast TODAY!  In honor of this cute little milestone, we're doing something fun on the podcast and sharing FIFTY ideas for events you could host at your venue that are NOT weddings! We hope this episode gives you a ton of ideas and helps you think creatively about your space Thank you for tuning in every week and supporting the show. We're here because of YOU, and we can't thank you enough! GET YOUR LIST OF 50 EVENTS TO HOST AT YOUR VENUE HERE GET IN TOUCH WITH THE VENUE PODCAST: EMAIL US AT: [email protected]  DM us on Instagram: https://www.instagram.com/thevenuepodcast/

Get ready to elevate your wedding venue game with ChatGPT!  In today's episode you'll discover 5 easy-to-implement ways to create captivating content for your wedding venue without the blogging burnout! We're sharing how to develop never-ending blog ideas, venue descriptions that dazzle, engaging social captions, authentic testimonials, and even educational courses for your couples!  Tune in to today's episode to learn how AI-powered magic can transform your venue into a content machine! GET IN TOUCH WITH THE VENUE PODCAST: Email Lindsay: [email protected] Email Kinsey: [email protected] DM us on Instagram: https://www.instagram.com/thevenuepodcast/ 

If in-house day-of coordinators aren't your thing, Kinsey and Lindsay are discussing another option in today's episode. Lindsay gives her perspective and lessons learned from when she owned her wedding planning firm and was a contractor for local venues outsourcing their coordination.  Here are a few things being covered in this episode: How Lindsay landed a third party partnership with a venue as a planning company Math is key. Don't make the same mistake Kinsey did and overpay your DOCs while not charging enough for the venue rental.  Don't operate at a loss, especially with a cancellation Partnerships is an expense, you don't have to train planners, less staff to manage Stay tuned for the next episode where Kinsey shares her experience and perspective as a venue owner outsourcing day-of coordination for her couples.  GET IN TOUCH WITH THE VENUE PODCAST: Email Lindsay: [email protected] Email Kinsey: [email protected] DM us on Instagram: https://www.instagram.com/thevenuepodcast/  

In this episode Kinsey and Lindsay are providing listeners with insight on the pros and cons of having in-house coordinators at your venue as well as digging into the details of having these employees. Lindsay also shares her experience as an in-house coordinator. Training in house employees, taxes, W2s, etc. - If you're interested in a training program for in-house wedding planners Kinsey highly recommends The Planner's Vault. You can find information about that program here: https://shecreatesbiz.krtra.com/t/uVgzmZx5AkZa (aff link) Training documents we recommend having your employees sign The importance of an NDA What is a Hold Harmless document and why is it important Employee Training Overview: Company culture Upholding policies and procedures Huge commitment to implement training Trainings are a living document, constantly updating, adjustments and pivots Employees should never be surprised if they're not doing well Employees need to know and feel confident that you have their back Qualities to hire for Pivot quickly and gracefully Service industry experience - waitress etc Self-led/self starter Planners vault link Linds experience of being an in-house coordinator GET IN TOUCH WITH THE VENUE PODCAST: Email Lindsay: [email protected] Email Kinsey: [email protected] DM us on Instagram: https://www.instagram.com/thevenuepodcast/