PODCAST · business
The Voice Of The Underdog
by Mike Sullivan & Michael Tuggle
In "The Voice Of The Underdog" Podcast, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. In each episode, the hosts discuss fascinating case studies, share entertaining stories from their 25 years in advertising together, and offer engaging insights for how successful challenger brands use culture to create extraordinary brand distinction. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start listening to this podcast.
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Episode 8: The Best of 2021
We’re looking back at some of our favorite moments from the Voice of the Underdog in 2021. This year, we talked with authors, bankers, marketers and entrepreneurs – all outstanding leaders and not surprisingly, all advocates of building and curating extraordinary cultures. In this episode, those leaders share their stories, their insights, some surprising revelations... Read more »
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Episode 7: That’s Encouraging
At work, at home, and in every area of our lives, we all need encouragement. But as much as we love getting encouragement, we’re not always so great at giving it. In this episode, Mike and Michael visit with “Chief Encouragement Officer” James Brown whose Encourage X platform and website are transforming the way we... Read more »
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Episode 6: Yes, Culture Matters
In the midst of the country’s largest hiring challenge ever, no one has the pulse of what companies and candidates are looking for better than those in professional staffing. In this episode, Robert Half’s Elizabeth Bailey tells Mike and Michael about the new role culture is playing in the hiring process, how companies should handle... Read more »
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Episode 5: Best Place To Work
Unless you work in collegiate directories, you’ve probably never heard of Publishing Concepts. But for challenger brands looking to build strong companies by leveraging great culture, there’s no greater role model. PCI has been named The Best Place To Work in Arkansas, Virginia and the Best Place To Work in Texas TWICE! In this episode,... Read more »
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Episode 4: Culture Flavors Everything
ZUBI’s founder Sarah Zubiate tells Mike and Michael how she went from a bond trader with humble beginnings to starting a food business and building her own farm. Sarah’s delicious, healthy, plant-based salsa, queso, and crema de jalapeño dips are selling out everywhere, and in this episode she shares some of the valuable lessons she’s... Read more »
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Episode 3: The Crunch of Disruption
Episode 3: The Crunch of Disruption Marketing, Digital and Social Media expert Nancy Eichler shares her insights about disruption, strong work ethics, building great company cultures and how her online and customer experience working in the early days of AOL helped her grow Brownie Brittle from a startup challenger brand to more than $50 million... Read more »
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Episode 2: Banking on culture
Episode 2: Banking on culture First United Bank CEO Greg Massey shares the journey that helped transform his brand from the inside out with a challenge to all the bank’s stakeholders to Spend Life Wisely®. The bank has grown from a single location in Durant, Oklahoma to more than 70 locations across Texas and Oklahoma... Read more »
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Episode 1: A creator’s take on culture
Episode 1: A creator’s take on culture, The Voice of the Underdog™ podcast makes its debut with our first guest, author and creator-in-chief David Emerald. David is the author of The Power of TED* (*The Empowerment Dynamic)® and 3 Vital Questions® He shares his insights for laying the groundwork necessary for building a transcendent company... Read more »
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ABOUT THIS SHOW
In "The Voice Of The Underdog" Podcast, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. In each episode, the hosts discuss fascinating case studies, share entertaining stories from their 25 years in advertising together, and offer engaging insights for how successful challenger brands use culture to create extraordinary brand distinction. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start listening to this podcast.
HOSTED BY
Mike Sullivan & Michael Tuggle
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Frequently Asked Questions
How many episodes does The Voice Of The Underdog have?
The Voice Of The Underdog currently has 8 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Voice Of The Underdog about?
In "The Voice Of The Underdog" Podcast, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. In each episode, the hosts discuss fascinating case studies, share entertaining stories from their 25 years in...
How often does The Voice Of The Underdog release new episodes?
The Voice Of The Underdog has 8 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Voice Of The Underdog?
You can listen to The Voice Of The Underdog on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Voice Of The Underdog?
The Voice Of The Underdog is created and hosted by Mike Sullivan & Michael Tuggle.
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