The Wellness CEO Formula

What if the reason your business won’t scale isn’t strategy – but identity?In this episode, I’m joined by Alyssa Knapp, founder of Boss Frequency, to unpack the critical shift wellness practitioners must make to move from doing the work to designing the work.Alyssa shares her journey from corporate wellness and integrative healing into CEO leadership – and why so many high-touch, heart-led founders stay stuck in practitioner mode far longer than they need to. We explore the mindset, operational systems, and branding clarity required to scale a service-based wellness business without burnout.If you’re delivering powerful transformations for clients but feel trapped in admin, scheduling, content creation, and constant presence, this conversation will reframe how you think about leadership, value, and growth.In this episode, we cover:The identity shift from practitioner to CEO – and why it changes everythingWhy tying your worth to time and effort caps your incomeThe biggest operational bottlenecks holding holistic founders backHow systems, automation, and AI create scalability without losing personal touchThe “life-first business model” and why wellness founders must build capacity before growthBranding as energetic clarity – not just logos, colours, and fontsHow to position your offers to signal leadership, not service overloadFree Resource for ListenersAlyssa has created a Magnetic Offer Cheat Sheet to help practitioners turn their expertise into a scalable, well-positioned offer – in under 30 minutes.👉 Download it here:https://bossfrequency.com/cheat-sheetConnect with AlyssaWebsite: https://bossfrequency.comInstagram: https://instagram.com/bossfrequency.co

In this episode of The Wellness CEO Formula, host Jo Ring sits down with Claire Draudt, functional medicine nurse practitioner at Merritt Health & Wellness in Portland, Oregon, to explore how founder-led healthcare practices can scale without sacrificing depth, quality, or patient trust.Claire shares her deeply personal journey into functional medicine — from repeated concussions and brain fog to discovering the neurological impact of food as medicine — and how that experience shaped her relationship-first approach to care.Together, Jo and Claire unpack what it really takes to run a high-demand, high-touch functional medicine practice:• Building long-term patient relationships that span decades• Managing time, boundaries, and emotional load as a practitioner• Engaging patients creatively in their own healing process• Navigating growth when referrals are strong but capacity is finite• Balancing learning, teaching, and personal wellbeing as a healthcare founderThis conversation is a must-listen for wellness founders, nurse practitioners, and healthcare CEOs who want to deliver truly transformative care — while building a practice that’s sustainable, human, and deeply aligned with their values.Guest:Claire Draudt, Functional Medicine Nurse PractitionerMerritt Health & Wellness – Portland, Oregon🔗 Website: https://www.merritthw.com/

In our first episode, Dr. Sarah Saxon, a pioneer in the medical aesthetics field, shares insights on facial feminization surgery, brand building, content commitment, operational challenges, and the use of AI. She also discusses the expansion of her practice, the strategic use of YouTube, and the balance between content creation and clinical work. Additionally, she highlights the importance of workplace culture, staffing challenges, and emerging trends in plastic surgery.TakeawaysFinding a niche, e.g., facial feminization surgeryBuilding a magnetic brandStrategic content commitmentOperational challenges in the industryBalancing content creation with clinical workCreating a positive workplace cultureThe use of AI in the medical aesthetics fieldChapters00:00 Introduction to Dr. Sarah Saxon05:56 Strategic Content Commitment11:15 Challenges in Staffing and Operations16:28 The Use of AI in Medical AestheticsConnect with Dr. Sarah SaxonSaxon MD Facial Plastic Surgery: https://saxonmd.comYouTube Channel: https://www.youtube.com/@drsarahsaxon