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PODCAST · business

Think Local First Santa Cruz Radio

Think Local First Santa Cruz’s radio program features the stories of members of this Santa Cruz co-op marketing organization. The mission of Think Local First Santa Cruz is to promote and sustain economic vitality while preserving the unique character of Santa Cruz County.

  1. 11

    01-23-26 - Lito's Community Cafe and Market

    In this episode of Think Local First, Tam and Susan sit down with Merry Alanis who has been with Lito's Community Cafe and Market since it opened in 2022. What they say about themselves: "Located on the border of Corralitos and Watsonville, Lito’s is shaped by the unique energy of Santa Cruz County—where the mountains meet farmland and the coast’s laid-back vibes blend with agricultural roots. We love the feeling of being part of a small, tight-knit community where the pace is slower, and the connections are deeper."

  2. 10

    01-09-26 - Santa Cruz Boardroom

    Hosts Tam and Susan enjoy a spirited and wide ranging interview with Terry (TC) Campion, co-founder of both Santa Cruz Boardroom and Santa Cruz Apparel. Terry and his wife are not only central figures in the Santa Cruz skate culture and the Boardroom is one of the largest skateboard retailers in California with over 2000 skateboards in stock.

  3. 9

    12-05-25 - Soulcare

    In this episode, Tam and Susan talk to Cindy Hill Ford Dr. Michelle Bean, two of the three founders of Soulcare Studios in Aptos. SoulCare Studios is a premier holistic wellness center offering an integrative approach to mind-body healing.

  4. 8

    11-28-25 - Home by Zinnias and Zinnia's Gift Boutique

    In this episode, hosts Tam and Susan O'Connor Fraser talk to Dedra Bennett in her Home by Zinnia's store in Scotts Valley. Dedra talks about what makes that store unique and gives Tam and Susan some background on how the store came about. She also talks about the other store in Scotts Valley founded by she and her husband, Tim, Zinnia's Gift Boutique.

  5. 7

    11-21-25 - The 831

    In this episode, Tam and Susan talk to Jeanette Bent of "The 831". The 831 is independent journalism for California’s Central Coast. Jeanette talks about how they got started and about their plans for the future

  6. 6

    10-24-25 - Another Banger

    In this episode of Think Local First Radio, Hosts Tam and Susan O'Connor Fraser talk to Sandra Martinelli, the powerhouse behind Another Banger, a store in Aptos Village and on-line. Sandra is also an author and social media influencer who is somehow able to balance motherhood of a young child with everything else. 

  7. 5

    10-17-25 - Just Thriftin' & Real Life Recovery

    In this episode of Think Local First Radio, Hosts Tam and Susan O'Connor Fraser introduce you to Justin Gorman of Just Thriftin', a Capitola Mall-based thrift store. Justin's inspiring story also includes the founding of Real Life Recovery, helping other men in recovery, and Just Junkin', a junk pickup service he founded to help men in recovery find meaningful work, keep things out of landfills, and now finding unique products for his thrift store. 

  8. 4

    09-19-25 - Soquel Vineyards

    Hosts Susan and Tam O'Connor Fraser talk to Peter and Simone Bargetto to learn more about the history and current operation of Soquel Vineyards. This family-owned winery in the Santa Cruz Mountains has won a number of awards for their wines.

  9. 3

    09-05-25 - Lavender Creek Company

    In this episode, hosts Tam and Susan O'Connor Fraser are joined in the studio by Ryan Hopkins who owns Lavender Creek Company along with his wife, Mariah. This family-owned farm in the Carmel Valley grows and sells lavender in many forms to help with various forms of healing.

  10. 2

    08-01-25 - Grey Bears

    In this episode of Think Local First Radio, Hosts Tam and Susan O'Connor Fraser talk to Kayla Traber, Development Director of Grey Bears, a local, vital and multifaceted organization honored for their work. Their mission is to improve the health and well-being of seniors and our community through food and meal deliveries, volunteerism, resource conservation and recycling.

  11. 1

    07-11-25 Rise Collective

    In this episode of Think Local First Radio, Hosts Susan and Tam O'Connor Fraser talk to Lucas Salles-Cunha, Ed.D. Founder of Rise Collective and President and Head Coach of Quicksilver Swimming Santa Cruz. Lucas talks about the unique way that Rise is working with community members on wellness, fitness, and recovery from injuries.

  12. 0

    05-16-25 Bookshop Santa Cruz

    In this episode of Think Local First radio, hosts Tam and Susan O'Connor Fraser talk to the owner of one Think Local First's founding companies--Bookshop Santa Cruz. Casey Coonerty-Protti fills us in on what it was like growing up and then taking over the family business and how they have been able to succeed as an independent book seller while larger retail chains have failed.

  13. -1

    04-18-25 - William Fisher Architecture

    In this episode of Think Local First Radio, the founder and namesake of William Fisher Architecture, talks to Hosts Tam and Susan O'Connor Fraser about his approach to design approaching it with both an artistic and technical endeavor. 

  14. -2

    09-06-24 - Santa Cruz Museum of Natural History

    This episode features interviews with Liz Broughton and Ross Johnston from the Santa Cruz Museum of Natural History

  15. -3

    07-12-24 - Gayle's Bakery

    In this episode, Host, Susan O'Connor Fraser talks to Gayle Ortiz owner and co-founder of Capitola's Gayle's Bakery. 

  16. -4

    06-21-24 - Santa Cruz Voice

    In this episode of Think Local First Radio, hosts Susan and Tam talk to Bill Wolverton of Good Morning Monterey Bay and Michael Olson of Food Chain Radio and China Now about Santa Cruz Voice. 

  17. -5

    05-24-24 - Be Natural Music

    In this episode, Susan and Tam O'Connor Fraser talk to Matthew Pinck the founder and teacher at Be Natural Music. 

  18. -6

    05-17-24 - New Way Growers

    In this episode, Tam and Susan O'Connor Fraser interview Daniel Janick the brains behind New Way Growers.

  19. -7

    05-10-24 - Jill Troderman - Santa Cruz Holistic Nutrition

    In this episode, hosts Susan and Tam O'Connor Fraser talk to Jill Troderman of Santa Cruz Holistic Nutrition

  20. -8

    05-3-24 - Think Local First Feature

    This episode features hosts Tam and Susan O'Connor Fraser interviewing Cami Corvin and Janet Romanowski about the benefits to businesses and non-profits for joining Think Local First of Santa Cruz County.

  21. -9

    04-19-24 Pajaro Valley Chamber of Commerce

    Tam and Susan interview Shaz Roth from the Pajaro Valley Chamber of Commerce.

  22. -10

    04-12-24 Native Animal Rescue

    Hosts Tam and Susan O'Connor Fraser interview Amy Redfeather of Native Animal Rescue.

  23. -11

    2-9-24 Treehouse Dispensary

    In this episode of Think Local First radio, Susan and Tam interview Jenna Gallant of Treehouse Dispensary in Soquel. 

  24. -12

    12-29-23 - Back on Track Cranial Center with Dr. Rob Adams

    This episode features an interview with Scotts Valley-based chiropractor Dr. Rob Adams on Back on Track Cranial Center. Dr. Adams describes his services and how chiropractic care can help improve an individual's overall health and wellness.

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ABOUT THIS SHOW

Think Local First Santa Cruz’s radio program features the stories of members of this Santa Cruz co-op marketing organization. The mission of Think Local First Santa Cruz is to promote and sustain economic vitality while preserving the unique character of Santa Cruz County.

HOSTED BY

thinklocalfirst

CATEGORIES

Frequently Asked Questions

How many episodes does Think Local First Santa Cruz Radio have?

Think Local First Santa Cruz Radio currently has 24 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Think Local First Santa Cruz Radio about?

Think Local First Santa Cruz’s radio program features the stories of members of this Santa Cruz co-op marketing organization. The mission of Think Local First Santa Cruz is to promote and sustain economic vitality while preserving the unique character of Santa Cruz County.

How often does Think Local First Santa Cruz Radio release new episodes?

Think Local First Santa Cruz Radio has 24 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Think Local First Santa Cruz Radio?

You can listen to Think Local First Santa Cruz Radio on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Think Local First Santa Cruz Radio?

Think Local First Santa Cruz Radio is created and hosted by thinklocalfirst.
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