This Side Of The Wire

Learn. Adapt. Recover. The new normal shaped by quantum and artificial intelligence is coming and the C-suite must be ready.Join RJ on This Side of the Wire as he speaks with Matt Gyde, security expert and three-time CEO about how leaders can prepare for the next generation of cybersecurity threats. As attacks become more sophisticated, the response must evolve just as quickly.

Do certain colors resonate with you -- evoking rich imagery and emotion? That is the power of a well-crafted story: It is infused with imagination and meaning. In this episode, RJ and Michael Jacobs, Senior Advisor and Partner of DEMANDBRIGHT explore the ways integrated PR and digital marketing strategies shape consumer tech communications. With more data and shorter attention spans than ever, we must determine the real relationship between data and storytelling. And what it takes to make messages truly resonate.

What makes a campaign successful in the Asia-Pacific? Today we will explore the nuances of the communications in industry in China with RJ and Simon Vericel, Founder and MC of Influence Matters. They dive into the APAC media landscape and how it is similar and differs from Europe and North America – and what global brands need to know to succeed.

How do we build trust in an environment that is continuously changing with new technologies and innovations? Join RJ Bardsley on this episode of This Side of the Wire as he speaks with B2B healthcare communications expert, Dan Martin. Dan will talk about the evolving landscape of the healthcare industry and how brands can build trust and value within it. He will also introduce us to the Brand-building Scorecard – a tool to measure trust, affinity and shareholder value.

Who is really listening these days with everyone posting nonstop on multiple media platforms? In the current oversaturated landscape of content, only 1% of posts on LinkedIn generate meaningful engagement. Where do you fit into that loud environment? Do you create insightful conversations? Join RJ on This Side of the Wire, as he speaks with Leila Modarres, Founder of LMarketing Group, about who is really listening when it comes to marketing media and why the flood of content isn’t working.

Do certain colors resonate with you -- evoking rich imagery and emotion? That is the power of a well-crafted story: It is infused with imagination and meaning. In this episode, RJ and Michael Jacobs, SeniorAdvisor and Partner of DEMANDBRIGHT explore the ways integrated PR and digital marketing strategies shape consumer tech communications. With more data and shorter attention spans than ever, we must determine the real relationship between data and storytelling. And what it takes to make messages truly resonate.

Who do you want to be and what story do you want to tell? Join us on This Side of the Wire RJ speaks with Cristin Barth, Head of Creative at GYK, about the difference between value and impact working in a creative career. Follow along as we chase a path where no two days feel the same!

In “The Future of Influence,” Wireside’s very own Nick Gibiser, an accountdirector leading strategy for technology clients, joins RJ to discuss thechanging landscape of media, content creation and news. They exploretrends in the communications world, the state of the media in 2024, howaudiences influence social media models and why comms professionalsneed to stay ahead of audience trends to succeed.

In this episode, “The Future of Health Tech,” we chat with guest DanCarter, a communications specialist helping healthcare brands meet theirgoals at Real Chemistry. RJ and Dan dive deep into trends in thehealthcare technology ecosystem and explore what the future of theindustry holds. They discuss how the industry has evolved since thepandemic, how communication strategy in healthcare and healthtechdiffers from other industries and predictions for the next five years.

In today’s episode, “East and West, the emerging divide in Technology,” we chat with guest Peter Prodromou, a seasoned global marketing leader and strategist. RJ and Peter explore the growing divide between technological development in China and the West, and Peter shares insights into trends related to how technology strategy impacts global relationships, how national security and economic competitiveness intertwine and what the future holds for the technology landscape.

Today, in our episode, “The Impact of RISC-V,” RJ chats with Trina Watt, Head of Marketing at Rivos Inc., to explore the transformative impact of RISC-V, the open standard instruction set architecture reshaping the tech landscape. RJ and Trina exchange their thoughts on how RISC-V is shaping future technologies, how it differs from traditional set architectures, how it’s shaping different industries, how it’s breaking the mold in the semiconductor space and more.

In this episode, “The Future of Innovation and Entrepreneurship,” we meet with Benjamin Arts, Entrepreneur and Founder of Mr. Turtle to dig into Gen Z’s perspectives on innovation, entrepreneurship and the current news landscape. RJ and Benjamin explore how different generations’ experience shape their approach to innovation, challenges in promoting sustainable practices and advice for young entrepreneurs. 

In “The Magic of Events,” RJ connects with tech evangelist NiraveGondhia to explore the impactful role of events in the technology industry.They cover the value of in-person relationship-building, the innovationthat comes out of networking opportunities, why CES is making a bigcomeback this year and what comms teams should focus on to drawjournalists’ attention at events.