Transformation Lab DXB

It started with a Facebook ad on Brits in Dubai.Will Dean, a.k.a. Big Willy, walked into a job interview in a shipping container in Al Quoz wearing a three-piece suit, sweating like a psychopath in a straitjacket. In true Dubai-style he landed the job.Fast forward, and he’s the co-founder of GymNation, the UAE’s fastest-growing gym empire.But success… always has a backstory.And Will’s is soaked in grief, forged in fire, and written in blood on the tarmac.Just weeks after losing his mother… and welcoming his newborn son into the world…He was arrested.Banged up.Alone.No time to grieve. No chance to bond. No light. No hope.In the silence of a prison cell, with the weight of the world pressing down, he faced the kind of darkness most men run from.But Will?He didn’t run.He transformed.This isn’t a tale of fitness.It’s a story of survival. Of identity. Of a man who lost everything and came back unbreakable.Love him. Hate him.He doesn’t care.But underestimate him and you’ll find out just how dangerous resilience can be.This… is the rise of Big Willy.BioWilliam Rasmussen-Dean is the Country Director for GymNation, the UAE’s largest gym chain, overseeing 15 locations and a team of over 300 employees. Joining the company as a sales executive with no prior fitness industry experience, he has played a pivotal role in GymNation’s rapid growth and success. Under his leadership, the company has expanded its membership base to over 120,000 members. His dedication to employee satisfaction and organizational excellence was recognized with the prestigious Rise to Success Award at the UAE Employee Happiness Awards in 2024. Rasmussen-Dean is committed to delivering world-class wellness experiences and fostering a positive workplace cultureWelcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

I went through the windscreenWelcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

How do you really know if the people around you are friends?Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Mistakes make you…not break you Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Deema Kingsmill-Moore is a high-achiever and a leader with a strong sense of agency, forged in the world of international marketing communications. Outwardly, she had achieved everything she desired and more. However, as she approached her fiftieth year, Deema made a "milestone decision": she wanted to create an even better version of herself for the decade ahead.Intrigued, Deema reached out to Nazia after spotting her profile on social media. She felt an immediate connection, drawn to a transformation programme specifically designed for professional women – the "high-fliers" who rarely have time to focus on their own well-being. Initially, like many of Nazia's clients, Deema hesitated. She wasn't quite ready for the programme's demands, the commitment to losing a kilo a week, the prospect of genuine transformation. Nazia, understanding and without pressure, gave Deema the space and time she needed.Deema returned with a renewed energy and intention that transformed both her mind and her body. Despite having only met online before this podcast, the depth and strength of the relationship between Deema and Nazia is palpable, a testament to Nazia's transformative impact. Deema's core beliefs have shifted from "I don't move, I have a desk job" to "the body will do what the mind tells it to do." Prepare to listen to a true believer.Bio: With 30 years of experience in the PR and communications industry, Deema has worked both agency-side and in-house, building a truly international career. She's lived and worked in Kuwait, Germany, Jordan, Egypt, the UAE, and now the UK.Currently Head of Learning & Development at Burson, Deema is passionate about empowering others to reach their full potential. She has two career highlights she's particularly proud of:In 2019, she built a robust learning programme for her agency, meticulously designed to address both business and team development needs. Starting with just five courses and workshops, it grew to over 60 in only five years, aiding countless colleagues in their career development journeys.Previously, in 2012, she spearheaded the launch of the stunning JW Marriott Marquis Hotel in Dubai, the tallest hotel in the world, whilst employed by Marriott International as Director of Comms MEA.Deema is a Fellow of MEPRA (Middle East PR Association), a testament to her standing in the industry. She's driven by a passion for philanthropy and social impact, and deeply values family, honesty, and loyalty.At 50, Deema is happily married to a wonderful man, and together they have two fantastic sons (well, young men now!). Their family is completed by a dog and two cats!Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Finding your movement rhythm is so importantWelcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

We are always getting ready to start…what we need to do is just start.Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Listen to the words of a true believerWelcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

How a panic attack really feels Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Listen to the passion this transformation coach has for helping peopleWelcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

James comes from a family of dentists, but as a young man he wanted to do the opposite of his parents and so he shunned the corporate world to become a personal trainer and proud owner of personal training studio BTX in London. The gym faced some real challenges during lockdown, landing James in hot water with the police. Despite some adverse publicity in the Daily Mail, for flaunting lockdown rules, James persevered and built a successful business, however, winning in business doesn’t equate to winning in life. James knew his relationship was in trouble but he went ahead with marriage anyway. His relationship came to an abrupt end in the same week his best man died of an overdose and his mum received a terminal cancer diagnosis. It’s difficult to believe James’ assertion at that time “I’m completely fine” but if you listen to his whole story you might better understand James’ controversial views about taking responsibility and find out how he really coped with devastation.BIO James Cooper is a distinguished Clinical Nutritionist, educated at King’s College London, with a specialist focus on performance optimisation through tailored diet and supplementation strategies. With a strong academic foundation and years of practical experience, James has built a reputation for transforming the physical and mental capabilities of high performers.A lifelong athlete, James made history as the youngest British-born recipient of a Brazilian Jiu Jitsu black belt at the time, a testament to his discipline, dedication, and technical mastery. He has since earned his 3rd dan black belt under the legendary 10x world champion Roger Gracie, and has successfully competed in both the British and European Powerlifting finals.James is renowned not only for his elite sporting background, but also for his ability to bridge the worlds of high-performance sport and executive wellbeing. His client portfolio includes high-level athletes, investment bankers, CEOs, and legal professionals, all of whom rely on his expertise to operate at peak performance both in and out of the gym.Featured in Muscle & Fitness magazine as the “model trainer,” James is the trusted name behind the transformations of celebrities preparing for roles, appearances, or high-profile photoshoots. His high-profile clientele includes TV personality Calum Best, musician Matt Willis of Busted, and models Rick Hall and Chris Percival, among many others.With a unique blend of scientific insight, coaching experience, and competitive edge, James Cooper is widely regarded as one of the UK’s leading authorities in functional training, nutrition, and elite performance.Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

“Selling sunset” in the luxury property market in Dubai brought a level of success for Ivana that many can only dream about. Like everyone that climbs the mountain, the path was filled with obstacles. Listen to the story of how a simple sports injury led to sepsis and the risk of limb amputation for Ivana. Luckily she was saved by a Serbian surgeon. In those moments of darkness Ivana found the strength to turn a life changing setback into an amazing comeback!BioIvana Petkovic was born in Serbia, relocating to UAE over 10 years ago.Her real estate career started in 2017 with her current company, Elysian Real Estate. Ivana has a remarkable reputation with both her clients and other Realtors. Over the past 3 years, Ivana has become a top 10 agent in her agency.Ivana has great communication and networking skills, together with unparalleled drive and dedication. Her work provides investors with access to incredible investments, she also manages the portfolios of some of the best developers on the market. Ivana’s approach to work and life is the key to her success in Elysian Real Estate.Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Nehha is a “third culture kid” who was told by her ex-boss that she sucks at marketing. The timing was bad, her relationship with her partner was broken, he didn’t believe in her and told her “she could not run her own business because she “wasn’t a shark.” Rather than trying to defend herself she quit both work and her relationship immediately and went to Bali for four months. Returning to Dubai determined to build a personal brand, Nehha started posting regularly on social, attended over 60 events in a 12 month period and for the first time in her life, prioritised her well-being. The effects of this change in Nehha’s attitude are unbelievable. Listen to the impact those fateful words “you suck” had on the career trajectory of this successful entrepreneur. Bio Nehha A Bhhatiaa is a marketing strategist, LinkedIn expert, and the founder of Magnetique Marketing. With decades of experience in brand building and digital strategy in Milan, Singapore, Saudi Arabia, and Dubai. A driven, fractional CMO helping businesses stand out in competitive markets and scale with high-impact marketing strategies. Ranked #1 Branding & Positioning Expert in the UAE by Favikon.Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

“My ex-boss told me that I suck at marketing”, a defining career moment!Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Is it a mistake to put the company brand ahead of the individual personalities behind the businessWelcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Stay ahead of the game by knowing when to use experts.Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

The inaugural episode of Transformation Lab DXB features host Nazia Khan in conversation with Maximilian Malchiner. Successful actor, corporate leader and now an eminent leadership coach, Max shares a moving story about the challenges he faced raising a child, mistakenly diagnosed with ADHD. The truth of his son’s condition was the catalyst that changed Max’s life forever. Listen to the best-selling author and psychologist explain what transformation means to him.BioMaximilian Malchiner (MBA) is an internationally-recognised expert in personality and sport psychology and development. He has been working internationally for sixteen years as a highly prominent C-level executive and top-athlete coachand keynote speaker. He has special qualifications as a mindfulness and emotional control trainer.To date, he has trained over 350 coaches, psychologists and trainers in Europe and has more than 20,000 hours of experience in executive training and coaching. The vast majority of Maximilian’s work is ranging from one to oneexecutive and team coaching to keynote addresses to audiences exceeding 75,000 people. Maximilian’s expertise is both deep and broad.Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Welcome to Transformation Lab DXBHosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution.Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action.New episodes every month. Ready to transform? Let’s get to work.Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai