True North Alignment - Where Purpose Becomes Inevitable

Most entrepreneurs aren’t lacking strategy.They’re building on something underneath it they haven’t seen.In this conversation with Justin Heuff, founder of Project Icon, we explore what actually drives visibility, authority, and sustainable growth in business.From building high-level brands to working with entrepreneurs across industries, Justin shares what separates those who gain real traction from those who stay busy but unseen.We go into:Why doing more platforms isn’t the answerHow authority is actually built in today’s landscapeThe difference between being productive and moving forwardWhere most entrepreneurs unknowingly limit their own growthHow alignment underneath your strategy changes everythingWhat becomes clear is this:You can follow the right steps, build the right funnel, and still feel like something isn’t working.Because beyond a certain point, it’s not the strategy.It’s what’s driving it.And when that shifts, everything else begins to move.If you’re building something meaningful and want to understand what’s really holding it back, this conversation will show you where to look.

In this episode, Keith is joined by Shari Teigman for a grounded conversation on fear, joy, and what it really takes to live in alignment.They explore how to recognise when you’re being led by fear versus something deeper, why many high achievers feel successful yet disconnected, and how to stay true to yourself in the middle of growth and challenge.This is a practical and honest look at facing yourself, shifting your state, and creating from a place that actually feels real.👤 About the GuestShari Teigman is a Maverick Performance Mentor and Creative Business Strategist helping high achievers step out of old patterns and build success on their own terms.🔗 ConnectInstagram: @shariteigman