Upside

In this news episode, we break down the latest Amazon updates affecting sellers right now. We cover rising Amazon fees, the removal of Amazon prep services, Q1 profitability numbers, and what Amazon’s growing ad business means for brands and sellers moving forward.

In this episode, we come up with 4 business ideas you can start in a single weekend. From simple product ideas to fun, unconventional concepts, we break down low-cost ways to make money. Including AI-generated books, rental experiences, and creative twists on existing products.

In this episode, we break down what it really takes to expand into the US market, especially on Amazon. From advertising costs and inventory planning to cash flow and scaling challenges, this is a realistic, no-fluff conversation about why entering the US isn’t as simple as it seems. If you're thinking about launching or expanding your business into the US, this episode will help you understand the true costs, risks, and strategies involved.

Welcome back to The Amazon Clinic — where we take real seller questions and give you straight answers that actually move the needle.In this episode, we cover:Why your packaging could be killing your productThe 3 things you should prioritise every week on AmazonWhat a “good” profit margin actually looks like (and why most people get this wrong)If you're selling on Amazon (or planning to), this one’s packed with practical advice you can apply straight away.Key TakeawaysDesign your product AND packaging for e-commerce, not retail shelvesFocus on revenue, ads, and inventory — everything else is secondaryA 15–20% margin is solid for most Amazon businessesGrowth often means short-term margin sacrificeChapters00:00 – Question 1: Best Packaging for AmazonShould you avoid glass? How to design packaging that actually survives the e-commerce journey.07:46 – Question 2: What Should You Prioritise Each Week?The 3 key areas every Amazon seller should focus on (and where to spend your time).13:51 – Question 3: What Is a Good Profit Margin on Amazon?Is ~18% good? What margins actually look like across categories.

It’s that time of year again… Andy Jassy has dropped his annual shareholder letter.But this one is different.Amazon is making a $200 BILLION bet on AI… And it could completely reshape the future of the platform.In this episode, we break down:Why Amazon’s free cash flow is collapsingWhat this AI investment really meansThe risks the market is worried aboutAnd most importantly… how this affects YOU as a sellerBecause here’s the reality: If you sell on Amazon, you’re part of this bet whether you like it or not.We also dive into:Payment delays and cash flow pressureRising fees and ad spendThe shift towards AI-driven operationsWhy sellers weren’t even mentioned in the letterThis isn’t just Amazon news. This is where the platform is heading next.00:00 Intro 01:00 What the shareholder letter actually says 03:00 Amazon’s free cash flow collapse explained 06:30 The $200B AI investment 10:00 Why the market is worried 13:30 What this means for sellers 16:30 Ads, fees and cash flow changes 18:00 Final thoughts

This week we’re trying something a bit different.We break down the good, the bad and the ugly of modern advertising — from founder-led brands that are doing it right, to lazy campaigns that completely miss the mark, to the growing use of AI in big brand ads.We get into:Why founder-led content is driving so much engagement right nowWhy big brands struggle to replicate itThe problem with modern “story-first” ads that forget the productWhy some campaigns feel completely disconnected from realityThe rise of AI-generated ads and the backlash that comes with itWhether AI is actually improving advertising or removing what makes it workIf you’re building a brand or working in marketing, this is a real look at what’s working right now — and what isn’t.00:00 – Trying something new 01:30 – The GOOD: founder-led brands 06:30 – Why big brands can’t replicate it 10:00 – The BAD: ads that don’t sell anything 15:00 – Why storytelling can go wrong 18:30 – The UGLY: AI in advertising 24:00 – Coca-Cola AI ad breakdown 28:00 – AI vs real creative work 32:00 – Final thoughts

In this episode of the E-commerce Clinic, we’re reviewing real Amazon listings and breaking down exactly what’s working, what’s not, and how to improve performance.From click-through rate issues to visibility, relevance, and conversion blockers — we go listing by listing and give practical, no-fluff advice you can actually implement.If you’ve ever wondered why your ads are getting impressions but no clicks, or how to compete against stronger listings, this one’s for you.Drop your own listings in the comments (or via the link below) and we might review them in the next episode.Chapters:00:00 Introduction02:15 Listing 106:40 Listing 211:05 Listing 316:20 Listing 421:10 Listing 526:00 Listing 630:30 Final ThoughtsGot a question or problem you want solving in the clinic?Submit it here: https://docs.google.com/forms/d/e/1FAIpQLSeN7rpkudA_T0IALgGdc5Kw91OceonqYwjnLueNj3fE9miGug/viewform?usp=sharing&ouid=116429926230531111521One love.

This week’s episode is a bit different.AI is everywhere right now. Everyone’s talking about it. Everyone’s telling you to optimise for it.But are we overthinking it?We break down what AI actually is (and isn’t), why most of the conversation is being overhyped, and what that means for Amazon sellers right now.We get into:Why AI isn’t “intelligent” (and why that matters)The real role of LLMs and what they’re actually doingWhether AI is actually replacing jobs — or just making teams more efficientThe truth about Amazon’s Rufus and whether you should care yetWhy most sellers are focusing on the wrong thingsWhat actually drives performance on Amazon (and why that hasn’t changed)If you’re feeling like you need to “figure out AI” — this episode should bring you back to what actually matters.If you’ve got thoughts on AI, Rufus, or where this is all heading - drop them in the comments. We’d love to hear your take.00:00 – AI isn’t as smart as you think02:30 – What AI actually is (and isn’t)05:00 – Are we overhyping AI?08:30 – Jobs, layoffs & the “AI excuse”11:00 – Amazon Rufus: should you care?13:30 – What actually works on Amazon16:00 – The real takeaway: don’t chase hype

In this episode of Upside, we take you behind the scenes of what it actually looks like to run a global e-commerce business.Over four weeks, we travelled across Scotland, South Africa, Dubai, and Germany working with our teams, meeting brands, and seeing first-hand how different markets operate.From climbing Table Mountain at sunrise to navigating trade shows, distributors, and even a bit of food poisoning along the way… this is the reality of building and scaling across multiple regions.We break down:What Amazon looks like in emerging markets like South AfricaWhy the Middle East is a huge opportunity (if you get it right)The hidden complexity of selling across EuropeThe real differences between scaling in the US vs EuropeWhy being on the ground with your team and clients changes everythingAnd one big takeaway:Building a business is a lot like climbing a mountain… easy at the start, brutal in the middle, worth it at the top.00:00 Intro – 4 Countries in 4 Weeks00:45 Back in London & Trip Overview01:30 South Africa – Team, Table Mountain & Market Insights16:30 Dubai – Growth, Opportunity & Distribution Models22:30 Germany – E-Commerce Expo & European Challenges27:30 Final Thoughts – Running a Global Business

https://docs.google.com/forms/d/e/1FAIpQLSeN7rpkudA_T0IALgGdc5Kw91OceonqYwjnLueNj3fE9miGug/viewform?usp=sharing&ouid=116429926230531111521Episode SummaryIn this episode of Upside, Ali and Zamir address the renewed pressure on global supply chains caused by escalating tensions in the Gulf. While the conversation acknowledges the human and regional impact of the situation, the focus remains on what businesses can practically do to protect themselves from disruption.The discussion explores how geopolitical events can expose weaknesses in supply chains, particularly for companies manufacturing in Asia and shipping goods into Europe. Ali reflects on lessons learned during the early days of the COVID-19 pandemic, highlighting how easy it is to underestimate early warning signs of disruption. The key takeaway is that businesses should always be asking one simple question: how could this affect my supply chain, and what can I do now to mitigate the risk?The hosts also examine how similar events have affected global trade in the past, from the Ever Given blockage in the Suez Canal to piracy concerns off the coast of East Africa. These events demonstrate how quickly shipping routes, transit times, and costs can change. If tensions persist, businesses may face rising oil prices and longer shipping times as vessels are forced to take alternative routes.Rather than reacting impulsively, the conversation emphasises the importance of measured, strategic responses. Short-term fixes are often limited, but these disruptions provide valuable signals that businesses should use to strengthen their operations. This could include building more resilient supply chains, diversifying product ranges, or selling across multiple markets to reduce exposure to regional disruptions.The episode also discusses the challenge of diversifying manufacturing locations. While sourcing outside China has become a common strategy in recent years, Ali notes that China’s manufacturing infrastructure remains difficult to replicate in many sectors. As a result, businesses may find it easier to diversify product categories or supplier relationships rather than completely relocating production.Ultimately, the key message of the episode is that disruptions are inevitable. Businesses that survive and grow are those that treat these events as signals to build resilience rather than reacting with panic.Key TakeawaysGeopolitical events can expose hidden vulnerabilities in global supply chains.Disruptions affecting shipping routes may lead to increased costs and longer delivery times.Businesses should avoid knee-jerk reactions and instead focus on measured, strategic responses.Diversifying suppliers, product ranges, or markets can help hedge against regional disruptions.China remains difficult to replace as a manufacturing hub, so diversification strategies may need to focus elsewhere.Long-term resilience comes from building redundancy into supply chains and business operations.

In this episode of Upside, Ali and Zamir open the E-commerce Clinic to tackle real questions from sellers facing everyday Amazon challenges. From account access issues to advertising performance and disappearing listings, the team works through practical problems submitted by listeners and breaks down how to diagnose and fix them.What’s Covered in This EpisodeThe episode kicks off with a common but frustrating problem: getting locked out of Seller Central after changing the phone number linked to two-factor authentication. Ali and Zamir explain why this can happen and share a workaround many sellers overlook. Instead of relying solely on Seller Support, they suggest contacting Amazon through the customer account side, which often has more responsive support and can help restore access faster. They also highlight the importance of using an authenticator app rather than SMS codes as your primary two-factor authentication method.The discussion then moves into advertising performance and click-through rates. A listener asks why their campaigns are generating impressions and top-of-search placements but still producing a very low CTR. The team breaks the issue down into three areas: what customers see on the search results page, keyword relevance, and advertising settings. They emphasise that CTR is influenced by multiple factors including price, reviews, delivery promise, images, promotions, and status badges like Amazon’s Choice or Best Seller. They also discuss how bid adjustments can help increase top-of-search visibility, which ultimately improves the likelihood of getting clicks.Another listener asks about managing auto campaigns that generate strong revenue but relatively low CTR. The team explains how Amazon uses auto campaigns to distribute traffic across a wide range of search terms, often at lower CPCs. Rather than shutting them down, they recommend using auto campaigns as keyword discovery tools, while adding negatives to avoid overlap with manual campaigns. They also address the misconception around “good” CTR benchmarks, encouraging sellers to compare their performance against competitors using tools like Amazon Brand Analytics to understand market averages.Finally, the episode tackles a tricky situation where a product appears live and in stock in Vendor Central but does not show up in search results. Ali and Zamir walk through several potential causes including stock levels, delivery location settings, listing suppression, miscategorisation, missing images, or new listings that have not yet fully indexed. They recommend checking inventory availability, verifying postcode delivery settings, reviewing images and category placement, and consulting account health notifications before escalating to Vendor or Seller Support.Key TakeawaysTwo-factor authentication issues: Use Amazon customer support routes if Seller Support cannot resolve login problems.Use authenticator apps: SMS authentication can fail, especially when travelling.CTR depends on many factors: Price, reviews, images, delivery promises, and badges all influence clicks.Focus on relevance first: Broad keywords may generate impressions but not meaningful engagement.Auto campaigns are discovery tools: Use them to find keywords, then move strong performers into manual campaigns.Benchmark against your category: Market CTR averages vary widely by product type.Search visibility issues: Check stock levels, delivery location, category placement, images, and indexing delays.To submit your own question for a future E-commerce Clinic, check the link in the description and the team may tackle it in a future episode.

In this episode of Upside, Ali and Zamir sit down with Umar to explore an extraordinary journey from engineering and telecommunications to building the foundations of Pakistan’s e-commerce ecosystem and now turning his focus towards human optimisation.From solving national-scale infrastructure problems to biohacking sleep and recovery, this conversation bridges technology, entrepreneurship, and performance in a way few episodes have.What’s Covered in This EpisodeThe episode opens with Umar’s origin story. Initially pushed into computer science despite a passion for psychology and biology, he eventually built a career spanning networking, telecommunications, SaaS, IoT museums, retail business intelligence systems, and foundational Shopify integrations in Pakistan.After early failures including an education ERP platform that collapsed due to market misalignment, Umar learned a critical lesson: build with the customer, not just for the solution. That pivot led to solving real merchant problems in payments, logistics, and infrastructure, effectively enabling Shopify to function locally. By 2019, his company had become the largest e-commerce technology service provider in the country.From there, the discussion moves into building:Ginko Omni Channel, launched just before COVID, which scaled rapidly as retailers were forced onlineUnum Pay, a unified payment system integrating multiple banks and BNPL into one platformThe philosophy of solving hard problems so well that marketing becomes unnecessaryBut the episode takes a deeper turn.Despite two decades in technology, Umar reveals his true passion has always been human potential. From being a national Wushu champion at 17 to coaching bodybuilding, his long-term fascination has been optimisation of the body and mind.Now, he is building a health optimisation platform combining:Wearable dataBlood biomarkersNutrition trackingMovement metricsAI-driven insightsThe goal is a unified system that helps people optimise recovery, performance, and longevity without needing constant clinical oversight.The final section becomes a masterclass in practical health optimisation, particularly for high-stress e-commerce operators.Key TakeawaysEntrepreneurship & GrowthSolve real problems: Focus on pain points, not product ideas.Test incrementally: Build in modules and validate early.Infrastructure wins long-term: Foundational systems create ecosystems.Marketing becomes easier when the problem is painful enough.Health & PerformanceSleep is the foundation: 9pm to 1am is peak recovery time.Carbohydrate reduction improves metabolic stability.Movement is essential, but walking is not exercise.Stress should peak in the morning, not the evening.Avoid screens and high cognitive load before sleep.Breathing techniques improve HRV and recovery.You do not need an alarm clock if your circadian rhythm is aligned.A powerful underlying message runs throughout the episode: We obsess over optimising ads, funnels, and conversions. But how often do we optimise ourselves?To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali and Zamir are joined by Rafay Raheel, Head of Franchising at CUPP, to unpack the real dynamics between Amazon advertising and the Meta-owned world. Think marketplace versus direct to consumer. Performance marketing versus platform-native growth. The conversation explores how these ecosystems differ, where brands go wrong, and how to build a strategy that connects both.What’s Covered in This EpisodeThe episode opens with rapid fire questions that immediately set the tone. Rafay challenges founders to stop obsessing over traffic as a vanity metric and instead focus on conversion rate optimisation. The message is clear: driving more visitors to a page that does not convert is wasted budget.The discussion then moves into the structural differences between Amazon and owned platforms such as Meta, Google, and Shopify. Rafay explains why growth cannot operate in silos. Paid acquisition, landing page optimisation, retention flows, and lifecycle marketing must function as one connected system.A central theme is funnel integrity. If advertising is strong but the landing experience is weak, performance suffers. If customers convert but there is no retention mechanism in place, value leaks from the business. Rafay outlines how brands should think beyond acquisition and build proper systems for upsell, cross-sell, and repeat purchase.The team also explore the current state of digital channels, including why TikTok may be overestimated by some brands, and why AI will fundamentally reshape performance marketing in 2026. Rather than treating AI as hype, they frame it as an operational necessity that will influence targeting, automation, and creative output. Throughout the episode, the underlying message is consistent: whether operating on Amazon or through owned channels, sustainable growth comes from understanding the full customer journey and optimising every stage of it.Key TakeawaysTraffic is not the objective: Conversion rate drives profitability.CRO is undervalued: Optimising what you already have often beats spending more.Funnels must be connected: Acquisition, experience, and retention are inseparable.Channel hype can mislead: Not every trending platform deserves budget.AI is not optional: Brands must prepare for automation-led marketing in 2026.Amazon and DTC can coexist: Integration, not competition, creates stronger growth.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali pitches a series of low-risk business ideas designed to be tested quickly and launched with minimal upfront investment. From art kits to print-on-demand products, the conversation explores how aspiring entrepreneurs can capitalise on trends without overcommitting capital.What’s Covered in This EpisodeThe episode centres around a set of creative business concepts aimed at individuals looking to launch something practical and scalable. Ali outlines several ideas that sit at the intersection of creativity and commerce, while Zamir and the team stress-test each one in real time.One standout concept is the ‘30 and 30 Art Kit’, inspired by the popular social media challenge where artists create 30 pieces in 30 days. The idea focuses on bundling essential supplies into a simple, ready-to-go kit targeted directly at that audience. The discussion covers sourcing, positioning, pricing, and how to reach niche communities through targeted advertising.The team also explore additional concepts including print-on-demand poster businesses, customisable colouring books, and even fruit moulding kits for decorative purposes. While some ideas are playful, the strategic theme remains consistent: test fast, validate quickly, and avoid heavy inventory risk.A core principle throughout the episode is speed. Rather than spending months perfecting an idea, the group advocate for rapid execution to gauge demand. In fast-moving markets, especially those driven by social media trends, agility is more valuable than perfection.The episode closes with a broader reflection on creative entrepreneurship, encouraging listeners to experiment with ideas, embrace iteration, and treat business like a series of tests rather than one big bet.Key TakeawaysLow risk first: Test ideas without heavy inventory or major financial commitment.Trend awareness matters: Emerging social media movements can reveal untapped demand.Speed beats perfection: Launch quickly, gather feedback, and refine.Niche targeting works: Clear audience focus improves advertising efficiency.Creative businesses scale: Print-on-demand and kit models reduce overhead while maximising flexibility.Iterate constantly: Treat every idea as an experiment, not a finished product.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali and Zamir break down why Next continues to thrive while many legacy retailers struggle, using Argos as a point of contrast. They explore how long-term thinking, disciplined financial control, and deep ownership of brand and supply chain have allowed Next to grow steadily in an increasingly unforgiving retail environment.What’s Covered in This EpisodeAli and Zamir begin by comparing the shared origins of Next and Argos as catalogue retailers, before unpacking how their strategies diverged over time. While both businesses faced similar market pressures, Next took a fundamentally different approach to planning, investment, and customer understanding.A central theme of the discussion is leadership. Under Simon Wolfson, Next adopted a disciplined, long-term mindset focused on financial control, infrastructure investment, and managing shareholder expectations. Ali and Zamir explain how this allowed the business to prioritise sustainable growth rather than short-term performance. The conversation then turns to ownership and control. Next’s end-to-end grip on its brand, supply chain, and inventory is highlighted as a major competitive advantage, particularly in fashion retail where speed, returns, and margin control are critical. This contrasts sharply with Argos, which struggled with flexibility and operational constraints.Ali and Zamir also examine Next’s customer-centric execution, from efficient returns and stock management to personalised marketing and range expansion that has evolved alongside its customer base. They discuss how early investment in infrastructure and technology positioned Next to respond quickly during key moments, including the shift in consumer behaviour during the pandemic. The episode closes with a broader reflection on what Next’s success teaches modern retailers. Clear strategy, long-term planning, and genuine customer understanding remain essential, even as channels and technologies continue to change.Key TakeawaysLong-term thinking wins: Next prioritised sustainable growth over short-term financial cycles.Leadership matters: Simon Wolfson’s disciplined approach shaped culture, strategy, and execution.Control creates flexibility: Owning brand and supply chain enables faster, smarter decision-making.Infrastructure is an advantage: Early investment in systems and technology paid off during periods of disruption.Customer understanding drives growth: Next has grown alongside its customers, adapting ranges and experiences over time.Retail can still win: Traditional retailers can thrive if strategy, execution, and discipline align.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali and Zamir sit down with Dax Dupré, eCommerce Manager at International Beverage, to unpack what it really means to know your brand, know your customer, and build growth that actually converts. Drawing on Dax’s journey from frontline sales through global drinks brands and into e-commerce leadership, the conversation blends commercial reality with practical insight from inside large-scale businesses.What’s Covered in This EpisodeThe episode opens with a simple but recurring theme: knowing your brand and knowing who you are targeting. Dax explains why clarity at this level directly shapes performance across the funnel, from awareness through consideration and ultimately purchase. Rather than overcomplicating strategy, he stresses the importance of understanding who you are speaking to and why they are buying in the first place.Dax shares his background moving from traditional sales roles into major FMCG environments, outlining how early exposure to customer interaction shaped his approach to e-commerce. He reflects on the importance of autonomy, explaining why freedom to make decisions, learn quickly, and adapt has been central to his career progression.The discussion moves into how e-commerce differs from traditional retail, particularly the visibility of data. Dax highlights how online channels allow brands to see exactly what is working and what is not, removing the ability to hide behind assumptions. Conversion rate, pricing, and promotion mechanics are explored as key signals that guide decision-making.Ali, Zamir, and Dax also dive into brand positioning and growth strategy, using real examples from the drinks industry. They discuss how licensing, diversification, and creating multiple customer touchpoints can build brand awareness beyond a single product or channel. Dax explains why growth is not just about volume, but about placing the brand in the right moments of the customer journey.The conversation closes with practical advice for brand managers and founders, particularly those looking to launch or scale in competitive categories. Dax shares lessons on speed, supply chain control, testing with small volumes, and focusing on what customers say rather than personal opinion. Throughout the episode, the message is consistent: data, discipline, and customer understanding drive sustainable success.Key TakeawaysKnow your brand and your customer: Clear targeting directly impacts funnel performance and conversion.Keep the funnel simple: Awareness, consideration, and purchase are enough when understood properly.Data removes guesswork: E-commerce exposes what works and what does not in real time.Autonomy matters: Freedom to act and adapt enables faster growth and better outcomes.Conversion beats traffic: Sending more people to a page means nothing without relevance.Test, learn, iterate: Small runs, fast feedback, and customer response should guide decisions.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali and Zamir unpack a week of developments that could reshape the landscape for sellers and brands operating globally. From proposed US tariffs to the rise of TikTok as a serious commerce platform and new questions around Amazon’s affiliate practices, they explore what these shifts mean in practice for businesses of all sizes.What’s Covered in This EpisodeAli and Zamir open with a breakdown of former President Trump’s proposed 10 percent tariff on goods traded between the UK, the US, and parts of Europe. They discuss how such a move would increase the cost of trading into the US and why the impact would be felt very differently depending on the size and structure of a business. While larger organisations may be able to absorb or offset these costs, smaller brands and manufacturers could face difficult decisions around pricing, margins, and supply chains.The conversation then moves to TikTok and its growing influence in e-commerce. Ali and Zamir explore how the platform is shifting its focus towards larger brands, strengthening anti-fraud measures, and positioning itself as a serious player in social commerce rather than just a media channel. They discuss what this means for brand strategy, advertising, and the future of consumer discovery.They also examine Amazon’s Project Starfish and the implications it has for affiliate marketing and brand transparency. The discussion raises concerns around how Amazon can use AI to create listings and capture affiliate revenue from direct-to-consumer sales, often without brands being fully aware. Ali and Zamir question what this means for brand control, attribution, and trust within the wider Amazon ecosystem.The episode closes with a reflection on the resilience of traditional retail, highlighting the continued success of UK high street retailer Next. Ali and Zamir discuss how adaptability, operational discipline, and a clear understanding of customers have allowed some legacy retailers to thrive despite ongoing disruption.Key TakeawaysTariffs raise costs: A proposed 10 percent tariff could significantly increase the cost of trading into the US.Small businesses feel it most: Larger brands may absorb tariff costs more easily than smaller manufacturers.TikTok is evolving fast: The platform is actively courting bigger brands and strengthening its commerce offering.Affiliate transparency questioned: Amazon’s Project Starfish raises concerns around attribution and brand control.Retail is not dead: Businesses like Next show that traditional retail can still succeed through adaptation and focus.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali and Zamir look ahead to what the next phase of selling on Amazon could really look like, and why the rules are quietly changing. From shifts in organic visibility to the growing role of artificial intelligence, they unpack the strategic adjustments sellers will need to make as the marketplace evolves.What’s Covered in This EpisodeAli and Zamir begin by discussing how Amazon’s operational priorities are changing and what that means for sellers. They explore the increasing likelihood that organic traffic will continue to decline, pushing brands towards greater reliance on paid media to maintain visibility and momentum.The conversation then turns to paid traffic and why this shift may not be entirely negative. With improved targeting and data-driven optimisation, Ali and Zamir explain how cost per click could stabilise or even reduce for sellers who understand how to work with Amazon’s systems rather than against them.Looking ahead to 2026, the episode examines the growing influence of artificial intelligence across Amazon’s infrastructure. From inventory forecasting and demand planning to operational efficiency, AI is expected to allow Amazon to scale without matching increases in cost, reshaping the competitive landscape for sellers.They also discuss the potential emergence of more advanced pricing strategies, including dynamic pricing models powered by real-time data and automation. The episode closes with a clear message: sellers who remain flexible, data-led, and willing to adapt will be best positioned to thrive in a more complex and competitive marketplace.Key TakeawaysOrganic reach is changing: Sellers should expect continued pressure on organic visibility and plan accordingly.Paid traffic becomes essential: Greater reliance on advertising will require smarter targeting and optimisation.CPC may stabilise: Improved relevance and consumer targeting could help control rising ad costs.AI reshapes operations: Automation and intelligence will drive efficiency across inventory and fulfilment.Future pricing evolves: Dynamic pricing strategies may become more common as data capabilities advance.Adaptability wins: Sellers who embrace change and plan strategically will stay competitive.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali and Zamir break down what really needs to happen before you launch a product. Rather than jumping straight into ideas and suppliers, they focus on the fundamentals that separate successful launches from expensive mistakes, starting with identifying the real problem your product is meant to solve.What’s Covered in This EpisodeAli and Zamir begin by introducing the concept of the “itch”, the genuine customer problem that creates demand in the first place. They explain why products built around clear pain points stand a far better chance of success than those driven purely by personal interest or trend chasing.The conversation then moves into the realities of market alignment. Pricing, perceived quality, and advertising feasibility are all discussed as non-negotiables that must be considered early. The pair highlight how certain product categories, such as restricted or heavily regulated items, can face major barriers to scale regardless of demand.They walk through how to analyse the competitive landscape properly, using customer reviews, sentiment analysis, and marketplace data to uncover gaps that competitors are failing to address. This data-led approach helps define product specifications and avoids building something the market does not want.The episode also covers the importance of planning. Ali and Zamir stress the need to set clear budgets, understand manufacturing options, and evaluate suppliers before committing capital. They emphasise that strong preparation reduces risk and creates flexibility once a product is live.Throughout the discussion, the message remains consistent: passion alone is not enough. Successful product launches are built on research, realism, and a clear understanding of how the product will be positioned, priced, and promoted.Key TakeawaysStart with the itch: Every product should solve a clear and meaningful customer problem.Let data lead: Market research and competitive analysis should shape product decisions.Quality matters: Cutting corners on quality undermines long-term value and brand trust.Advertising feasibility is critical: Products that are easy to advertise and compliant scale faster.Plan before you build: Budgets, suppliers, and constraints must be defined early to reduce risk.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali and Zamir look back at the rise and fall of Argos, once the UK’s go-to everything store, and ask how a retail giant lost ground to Amazon. From its catalogue-era dominance to its struggle to adapt in the age of fast fulfilment and customer obsession, they unpack what went wrong and what modern brands can learn from it.What’s Covered in This EpisodeAli and Zamir start by revisiting Argos at its peak in the 1980s and 1990s, when the catalogue was a fixture in almost every British household. They discuss how Argos was, in many ways, ahead of its time, combining physical stores with centralised stock and rapid fulfilment long before omnichannel retail became a buzzword.The conversation then moves into the mid-2000s, when Argos still held significant market share but began to lose momentum. Ali and Zamir argue that while the business continued to perform on paper, it became overly focused on short-term financial cycles rather than long-term customer experience and infrastructure investment.They compare this approach to Amazon’s relentless focus on fulfilment, convenience, and customer trust, explaining how Amazon’s long-term mindset allowed it to compound advantages over time. In contrast, Argos struggled to evolve its proposition quickly enough as consumer expectations changed.The episode also touches on Argos’s acquisition by Sainsbury’s and how being absorbed into a larger corporate structure further limited its strategic flexibility. Ali and Zamir reflect on what Argos still represents today and whether there was a different path it could have taken in a rapidly transforming retail landscape.Key TakeawaysA household name: The Argos catalogue was once a staple in nearly every UK home.Early innovator: Argos pioneered an early form of omnichannel retail decades before it became mainstream.Lost momentum: A focus on short-term financial performance came at the expense of long-term growth.Amazon raised the bar: Faster fulfilment and deeper customer focus reshaped retail expectations.Corporate constraints: The Sainsbury’s acquisition narrowed Argos’s strategic options.Lessons for today: Long-term thinking and adaptability are essential in fast-moving markets.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali, Zamir, Will, and Leon wrap up the year by reflecting on Q4 performance and laying the groundwork for what comes next. With October, November, and December data now available, the team explain why planning for the next Q4 starts immediately, while also sharing lessons from 2025 and practical advice for building stronger brands in 2026.What’s Covered in This EpisodeThe episode opens with a clear message: Q4 is not something you review and move on from. Ali and Zamir explain why Q4 data should feed directly into planning for the next year, covering everything from cash flow and stock to creative direction and execution.The conversation then shifts to the importance of brand fundamentals. Will and Leon stress that knowing who you are targeting, and why, is the foundation for every creative and marketing decision. Once brand direction is clear, everything else flows more easily, from photography and video to Amazon listings and wider content creation.The team also reflect on highlights from 2025, including international events, major milestones, and the growth of a global team. These moments lead into a broader discussion about culture, resilience, and the internal mantra of being comfortable with uncomfortable.A significant portion of the episode focuses on artificial intelligence in creative work. Will shares how tools like Adobe are integrating AI to remove time-consuming tasks while preserving human creativity. The group agree that AI should be used as an accelerator, not a replacement, helping teams move faster without losing judgement or taste.The episode closes with practical advice for anyone planning for 2026. From revisiting listings with fresh eyes to shipping imperfect work rather than overthinking, the message is clear: review the basics, use data intelligently, embrace new tools, and keep moving forward.Key TakeawaysQ4 planning starts now: October, November, and December data should immediately inform future strategy and forecasting.Brand clarity comes first: Knowing your audience and purpose makes creative and marketing decisions far easier.Use AI as a tool: AI should speed up workflows and remove friction, not replace human creativity.Fresh eyes matter: Stepping back and revisiting fundamentals often reveals missed opportunities.Ship and learn: Progress comes from action, not perfection. Build momentum and refine as you go.Culture drives performance: Teams that embrace challenge and growth create long-term success.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali and Zamir unpack the mounting economic pressures facing UK businesses, from the long-term cost of Brexit to shifting marketplace dynamics and a disappointing government budget. They explore how these forces intersect and why small businesses continue to feel overlooked in an increasingly complex economic environment.What’s Covered in This EpisodeAli and Zamir begin by examining the estimated cost of Brexit to the UK economy, which they suggest is now running at around £100 billion per year, equivalent to roughly 4 to 5 percent of GDP. They discuss how these losses are not abstract figures but real costs felt most acutely by small and medium-sized businesses through increased bureaucracy, reduced trade efficiency, and lost growth opportunities.The conversation then turns to Amazon’s recent decision to reduce certain fulfilment fees, particularly in apparel. While this move may appear positive on the surface, Ali and Zamir argue it is largely aimed at competing with ultra-low-cost platforms such as Temu and Shein, potentially benefiting overseas sellers while placing further pressure on UK-based brands already operating on tight margins.They also reflect on the latest budget announcement, expressing frustration at the lack of meaningful support for small businesses. The discussion highlights ongoing policy gaps, including delays around the removal of the de minimis threshold, which continue to disadvantage domestic sellers.Throughout the episode, Ali and Zamir connect these themes to a broader concern that small businesses remain central to the economy yet consistently neglected in policymaking, raising serious questions about long-term sustainability and growth.Key TakeawaysBrexit’s ongoing cost: The UK economy is estimated to be losing around £100 billion annually as a result of Brexit.SMEs feel the impact most: Increased admin and reduced trade opportunities are hitting smaller businesses hardest.Amazon fee cuts are strategic: Reduced fulfilment fees appear designed to compete with Temu and Shein rather than support UK sellers.Budget disappointment: The latest budget offers little to no relief for small businesses.De minimis delays matter: Continued uncertainty around thresholds is creating further strain for UK-based sellers.Policy neglect persists: Small businesses are vital to the economy but remain under-supported by government decisions.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali and Zamir break down the real mechanics of advertising on Amazon and explain why great ads do far more than drive paid traffic. They unpack how Amazon’s advertising ecosystem works, why bidding alone will never guarantee visibility, and how successful campaigns can directly improve your organic search performance on the platform.What’s Covered in This EpisodeAli and Zamir begin by challenging the common misconception that advertising on Amazon is simply a matter of increasing bids. They explain that ads only work when your objectives align with Amazon’s own incentives, which are built around revenue, relevance and customer satisfaction.The conversation highlights the intricate link between paid and organic performance, showing how strong advertising signals can lift your organic rankings by proving to Amazon that your listing converts and meets customer intent.They walk through the key metrics that sellers must understand, including click-through rate, conversion rate and cost of sale, and explain why each one reveals something critical about both your listing quality and your ad effectiveness.The episode also touches on market volatility and competitive dynamics, stressing that advertisers must adapt to shifting demand, rising costs and seasonal changes. Finally, Ali and Zamir outline practical strategies for building campaigns that work with Amazon’s system rather than against it, ensuring long-term efficiency and growth.Key TakeawaysBidding is not enough: Advertising success depends on strategy, relevance and alignment with Amazon’s incentives.Ads boost organic ranking: Strong paid performance signals to Amazon that your listing deserves higher organic placement.Amazon profits twice: The platform earns from clicks and conversions, shaping how ads are prioritised and shown.Metrics matter: CTR and CVR reveal the strength of both your advertising and your listing.Adaptation is essential: Market shifts require constant optimisation and informed decision-making for sustainable results.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali, Zamir and Leon tackle one of the most common and costly mistakes in e-commerce: sending traffic to a listing that cannot convert. They break down why optimisation must come before advertising and explain how understanding customer psychology is the true foundation of every high-performing product listing.What’s Covered in This EpisodeThe trio begin by stressing the importance of building a listing that is capable of converting before spending a single pound on traffic. They explain why titles, bullets, descriptions and, most importantly, images must all work together to communicate value in a way that resonates with customers.They delve into customer psychology, highlighting that benefits should always take priority over features if sellers want to connect with buyers on an emotional level. Ali, Zamir and Leon share real examples from their work with brands of all sizes, showing how subtle shifts in messaging and structure can dramatically improve results.A major focus is placed on imagery, which they describe as the most influential component of any listing. They outline how each image should communicate a single clear benefit and why a mobile-first approach is essential now that most shoppers browse on their phones.The discussion also covers the role of AI and data analytics in understanding customer behaviour. By analysing search terms, click patterns and competitor insights, sellers can adapt their listings to meet customer needs in real time and stay ahead in a crowded marketplace.The episode concludes with a call for a more disciplined, data-driven approach to listing optimisation, encouraging sellers to put in the groundwork before investing in ads or external traffic.Key TakeawaysOptimise before advertising: A listing must be capable of converting before any traffic is driven to it.Know your customer: Understanding customer psychology is the foundation of effective listing creation.Images drive conversions: Visuals should be benefit-led, mobile-friendly and strategically sequenced.Mobile first matters: Most shoppers browse on their phones, so listings must be designed for smaller screens.Use data and AI: Analytics tools help reveal what customers want, helping sellers refine listings with accuracy.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali and Zamir dive into the rise of what they call AI slop, the wave of low value, low effort content now flooding the internet. They explore how unregulated AI proliferation is reshaping the digital landscape and why the rapid spread of meaningless output poses a risk to businesses, consumers and society as a whole.What’s Covered in This EpisodeAli and Zamir open the conversation by defining AI slop, the growing volume of content created by artificial intelligence that lacks substance, insight or usefulness. They discuss how this phenomenon is becoming increasingly common across platforms and how it is already diluting the quality of information online.The discussion widens to the economic risks associated with unchecked AI development, including the troubling concentration of power within a handful of major corporations. The pair compare these dynamics to historic economic bubbles, raising concerns about potential market distortions and the vulnerability of smaller businesses.They examine the need for modern regulatory frameworks that evolve alongside AI, stressing that governments must understand and address the consequences of automation and algorithmic content production. Without intervention, the future risks being shaped by a limited number of dominant players.The episode also touches on broader societal concerns, including environmental impact, resource consumption and the ethics surrounding the widespread use of AI. Ali and Zamir argue that both ecological responsibility and technological oversight must be taken seriously if we hope to build a sustainable and equitable future.Key TakeawaysAI slop is rising: Low value AI generated content is flooding the internet and diminishing the quality of information.Power is concentrating: A small group of corporations holds increasing control over AI development and its economic impact.Market risks are growing: The current trajectory mirrors past economic bubbles and may lead to distortions in the digital economy.Regulation is essential: Policymakers must keep pace with AI or risk losing control of key societal systems.Ethical and environmental concerns remain urgent: AI development must be balanced with ecological responsibility and moral oversight.Collective vigilance matters: Society must question, challenge and guide the direction of AI before it shapes the future without accountability.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali and Zamir pull no punches as they dissect Amazon’s new AI content creation tool, and their verdict is not flattering. Despite Amazon’s immense resources, the duo find themselves questioning how such a major player could release a product that falls so far short of expectations.What’s Covered in This EpisodeAli and Zamir break down their experience testing Amazon’s latest AI tool, designed to help sellers generate product images and copy. What they find instead is a frustratingly basic system that lacks the quality, creativity and usability required to make a meaningful impact for sellers.Ali voices particular disbelief, questioning how a company at the forefront of global e-commerce could deliver something so poorly executed. He argues that the tool reflects a deeper issue within Amazon: a growing disconnect between the company’s technological ambition and its understanding of what sellers actually need.Zamir expands on the missed opportunity, pointing out that while AI-driven content generation has huge potential, Amazon’s implementation feels rushed and underdeveloped. The pair compare it to existing third-party tools that already outperform Amazon’s offering in both image generation and copy quality.The discussion closes with a reflection on what this misstep says about Amazon’s approach to innovation and how sellers can continue to stay ahead by using better-performing alternatives already available in the market.Key TakeawaysAmazon’s AI tool disappoints: The new content generator fails to deliver usable imagery or effective copy for sellers.A missed opportunity: Despite its scale and resources, Amazon’s tool lacks innovation and polish.User needs overlooked: The product feels detached from the realities of how sellers create and optimise listings.Copy still matters: Concise, conversion-driven copy remains essential, and this tool fails to produce it.Better options exist: Third-party tools continue to outperform Amazon’s own offering across quality and functionality.Innovation gap revealed: The release highlights a disconnect between Amazon’s technological potential and its practical delivery.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

https://www.eventbrite.co.uk/e/amazon-rapid-sales-growth-faster-resolutions-bigger-margins-tickets-1968010438198?aff=oddtdtcreatorIn this episode of Upside, Ali & Zamir sit down with Sameed Naviwala, CEO of Bumble Towels, to unpack how he built an eight-figure e-commerce brand from nothing. From starting with zero capital to becoming a recognised name in online retail, Sameed’s story offers a grounded look at what it really takes to succeed on Amazon and beyond.What’s Covered in This EpisodeAli & Zamir explore Sameed’s entrepreneurial journey, tracing his path from early setbacks to scaling Bumble Towels into a thriving e-commerce brand. Sameed reflects on the lessons learned along the way, emphasising the importance of self-awareness, humility, and setting ego aside to recognise weaknesses and improve decision-making.The discussion delves into the realities of scaling an Amazon business, from managing inventory and cash flow to balancing investment risk with long-term stability. Sameed shares how he navigated moments of uncertainty, learned to adapt to changing market conditions, and found success through consistent focus on product quality and customer experience.Together, they explore how the direct-to-consumer model deepens brand connection, and why staying relevant in a crowded marketplace requires constant innovation and discipline. The conversation also touches on financial literacy, the hidden dangers of over-diversification, and the systems that support sustainable growth.This episode blends practical insight with real entrepreneurial grit — a must-listen for anyone looking to build something lasting in the world of e-commerce.Key TakeawaysStart small, think big: Sameed built Bumble Towels from zero capital to eight figures by focusing on consistency and discipline.Self-awareness drives growth: Recognising weaknesses and setting aside ego are essential to improving business strategy.Inventory control is everything: Managing stock levels prevents cash flow strain and ensures steady growth.Know your market: Understanding customer needs and adapting to trends is key to long-term success.Brand before expansion: Building a brand that resonates creates differentiation in competitive spaces like Amazon.Balance risk and reward: Sustainable growth comes from calculated investment, not reckless scaling.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir explore the accelerating rise of artificial intelligence and what it means for business, creativity, and society at large. From the launch of OpenAI’s Sora 2 to Google’s Nanobanana, the duo unpack the astonishing speed of progress in AI and the growing concern that regulation may not be keeping pace.What’s Covered in This EpisodeThe discussion opens with Ali voicing concerns about the potential exploitation and concentration of power as AI capabilities advance faster than most governments can regulate. He warns that the next wave of tools could outstrip our ability to manage them responsibly.Zamir shares his take on the opportunities these innovations bring, particularly within marketing, content creation, and automation. Tools like Sora 2 and Nanobanana showcase how AI can now generate hyper-realistic video and image content at a fraction of the cost — a major leap for creators and brands.As the conversation deepens, they examine the ethical and economic implications of this shift, including the potential for job displacement, inequality, and the growing dominance of a few mega-corporations. Both hosts agree that while AI offers unprecedented opportunities for entrepreneurs, it also demands heightened awareness, adaptability, and moral responsibility.The episode closes on a reflective note, considering how society might react to a future shaped by AI — and whether, in a hyper-automated world, people will begin to seek more authenticity, creativity, and human connection.Key TakeawaysAI is evolving at breakneck speed: The emergence of Sora 2 and Nanobanana demonstrates how rapidly generative technology is advancing.Regulation lags behind innovation: The pace of AI development may outstrip policymakers’ ability to ensure ethical and responsible use.Power is concentrating: A handful of tech giants now control the future of AI, raising concerns over fairness and accountability.Business opportunity meets ethical risk: Entrepreneurs must embrace innovation while safeguarding integrity, privacy, and equity.Workforce disruption is inevitable: As automation grows, proactive retraining and adaptation strategies are essential.A shift towards authenticity: As AI becomes more pervasive, genuine human creativity and storytelling may become even more valuable.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir break down a packed week in e-commerce — from billion-dollar fines to shifting seller fees and evolving platform policies. The conversation opens with the Federal Trade Commission’s record $2.5 billion fine against Amazon over deceptive Prime membership practices, before branching into global tax changes, rising operational costs, and the latest platform updates shaping the digital landscape.What’s Covered in This EpisodeAli & Zamir dissect the implications of the FTC’s $2.5 billion fine, exploring what it means for Amazon’s governance, consumer trust, and the wider e-commerce ecosystem. They discuss how this decision signals a tightening regulatory environment, particularly in the United States, where scrutiny over marketing and data practices continues to grow.The discussion then turns to the mounting costs of doing business on Amazon, including increased FBA storage and shipping fees ahead of the critical Q4 period. The pair offer perspective on how sellers can manage profitability when expenses are rising faster than demand.They also examine the latest VAT and tax regulation updates, from HMRC’s revised guidance in the UK to new compliance measures in Canada, outlining what international sellers need to know to stay on the right side of the law.Finally, the episode explores TikTok Shop’s new policies aimed at penalising repetitive and AI-generated content, considering how these rules might reshape discoverability, creativity, and the opportunity for smaller creators. The conversation closes with a look at Amazon’s newest device launches and AI advancements, particularly Alexa’s next evolution — a glimpse at where Amazon is heading beyond retail.Key TakeawaysRecord fine for Amazon: The FTC’s $2.5 billion penalty marks a turning point in how regulators hold e-commerce giants accountable for misleading practices.Rising FBA fees: Increased storage and shipping costs during Q4 will squeeze margins; strategic inventory planning is key.VAT and tax changes: New regulations across multiple markets, including the UK and Canada, demand closer compliance monitoring from sellers.TikTok tightens standards: The platform’s new penalties for repetitive or low-quality content are reshaping creator strategies.Innovation continues: Amazon’s latest Alexa updates reflect its push towards more intelligent, AI-driven devices.Regulatory shift: The FTC’s move signals a broader trend towards stricter oversight of digital commerce globally.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir are joined by Danu Abeysuriya to unpack the recent Amazon Web Services (AWS) outage that sent ripples through the digital world. The incident disrupted everything from Seller Central logins to Amazon’s own checkout processes, shining a spotlight on just how dependent global infrastructure has become on a single provider. Together, they explore what really happened, why it matters, and how brands can prepare for similar disruptions in the future.What’s Covered in This EpisodeWhen AWS goes down, so does a huge portion of the internet. Ali, Zamir, and Danu dive into the scale of the outage, explaining how AWS powers roughly 30% of all online services and why this concentration of control raises questions about resilience and risk.Danu breaks down the technical side, including DNS failures and the cascading effects that occur when one system falters inside a massive network. The team then looks at the business impact, from halted sales and frustrated customers to the growing importance of redundancy, backup planning, and cyber insurance.The conversation also highlights Amazon’s communication during the crisis and what it revealed about transparency in tech giants. The trio close with practical takeaways for sellers and digital businesses on how to diversify infrastructure and build systems that can withstand future shocks.Key TakeawaysAWS runs the internet: Around 30% of global digital infrastructure relies on AWS, making outages widely disruptive.Sales standstills: During the outage, customers struggled to complete Amazon purchases, showing how dependent commerce is on one system.Redundancy is essential: Businesses must invest in failover systems and disaster recovery plans to protect operations during downtime.Amazon’s response: Transparent communication helped restore trust, offering a case study in effective crisis management.Diversify or risk exposure: Relying on one cloud provider increases vulnerability; multi-cloud strategies and cyber insurance reduce risk.Old tech, new problems: The discussion highlights DNS as a potential weak point and stresses the need for continuous infrastructure updates.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir tackle the most important stretch of the e-commerce calendar, Q4. With consumer intent at its highest and sales potential peaking, the duo unpack why this period can make or break a brand’s year. They explore how up to 60% of annual revenue can come from these 13 weeks and share practical advice on how to prepare, prioritise, and profit when competition is at its fiercest.What’s Covered in This EpisodeAli & Zamir break down the anatomy of Q4, from the ripple effect of Prime Day through to the run-up to Christmas. They highlight how shopper intent shifts week by week, why ad costs climb, and how smart brands use data and timing to stay ahead.The pair dig into common misconceptions, from over-stocking and panic discounting to mistimed campaigns, explaining how these mistakes can erode margin and momentum. They also discuss fulfilment and delivery readiness, noting how small operational gaps can have outsized effects during peak season.Throughout, the focus stays on strategy: building sustainable growth rather than chasing short-term spikes, understanding when to push, and when to protect profitability.Key TakeawaysQ4 is make or break: Some sellers generate up to 60% of annual revenue in this period, making preparation critical.Understand intent cycles: Shopper behaviour fluctuates across the quarter; align campaigns with peaks in demand.Don’t overspend on ads: Rising CPCs can eat into profit. Focus on timing and targeting, not just spend.Stock smartly: Balance availability with sell-through. Avoid over-buying that ties up cash flow after peak.Fulfilment readiness matters: Delivery delays can cost more than missed sales; plan logistics early.Profit beats volume: Prioritise margins and efficiency over chasing record sales days.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir dive into Amazon’s second Prime Day of the year, an event that sparks more debate than excitement. Is it a genuine opportunity for shoppers and sellers, or a manufactured moment designed to inflate demand ahead of the holidays? The duo unpacks the origins of October Prime Day, born in the pandemic, the psychology behind early gift-buying, and the blurred line between real deals and retail theatre.What’s Covered in This EpisodeOnce seen as an exclusive sales holiday, Prime Day has evolved into a twice-yearly event that some argue has lost its edge. Ali & Zamir trace its roots back to 2020, when Amazon introduced an October edition to offset supply chain disruptions, a move that has since become a fixture in the retail calendar.They explore why shoppers’ trust in deal days has waned, and how consumer behaviour has shifted toward early gifting, especially for men’s products, based on sales data trends. The discussion also turns to the sellers’ side: how brands that didn’t participate can still extract value from Prime Day by analysing category spikes, testing promotions, and using data to inform Q4 strategy.Throughout, they question whether these orchestrated shopping frenzies truly deliver savings or simply reshape buying patterns, and how savvy sellers can turn the hype to their advantage.Key TakeawaysPrime Day fatigue is real: The twice-yearly format has diluted excitement and increased consumer skepticism.A pandemic invention: The October edition began in 2020 as a logistical fix and became a permanent retail play.Early holiday momentum: Data shows Prime Day gift purchases skew male-heavy, hinting at emerging shopper trends.Missed Prime Day? No problem: Use Q4 promotions to gather data, benchmark competitors, and prepare for next year.The illusion of savings: Many discounts are relative to inflated prices; smart shoppers and sellers read the fine print.Sales spikes ≠ growth: A strong Prime Day does not always translate into higher monthly revenue; context is everything.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir sit down with Will Plant, Creative Manager at This Way Up, to unpack why design is the most underrated growth lever on Amazon and beyond. From the main image that wins the click to A+ modules that tell your story, Will shares a practical playbook for turning creative into conversions.What’s Covered in This EpisodeDesign isn’t decoration—it’s performance. Will breaks down how shoppers actually buy on Amazon (hint: they scan images first), and how to build listings that meet customer needs at a glance. You’ll learn how to structure image galleries for CTR and conversion, which USPs deserve top billing, why fonts and readability matter more than you think, and how A+ content and Stores add legitimacy and lift. The crew also debates where AI helps (speed, mockups, concepting) vs. where human judgment still wins (taste, brand feel, emotional resonance). Plus: good/bad/ugly design examples, the danger of being slavishly on-brand, and why constant A/B testing beats opinion.Key TakeawaysWin the click with Image #1: Treat the main image as a CTR asset. Make the variant/type instantly clear (e.g., beans vs. ground; espresso vs. filter) to attract the right traffic.Sequence images 2–9 for conversion: Lead with your strongest USP on Image #2; map subsequent images to the customer’s search intent and benefits (not just features).Readable beats pretty: Use clear, large, legible fonts. If it can’t be read in half a second on mobile, it might as well not be there.A+ content = story + legitimacy: Use video, carousels, and comparison charts (vs competitor or across your range). It’s prime real estate for education and brand trust.Store strategy: It’s the only Amazon space without competitor noise. Build sub-pages around customer needs, not just categories, and route ads accordingly. Put best-sellers first.Design for mobile first: Most Amazon browsing happens on phones; optimize font sizes, spacing, and image cropping accordingly.Brand ≠ sacred on marketplaces: Rigid guidelines (e.g., “no text on images”) can hurt conversion. Adapt the brand system for the e-commerce context—then A/B test relentlessly.AI is a co-pilot, not a replacement: Great for speeding up visuals and comps; humans still set taste, narrative, and emotional cues.Emotional connection matters: Use perspective, context, and small storytelling cues to make benefits felt, not just stated.Common pitfalls: Walls of text, tiny copy, unclear hierarchy, and ignoring order of images—all reduce conversion.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir dissect a viral video claiming Amazon “rigs the game” with its private label products. The video has millions of views, but is it telling the full story, or just sensational clickbait? The guys unpack what’s true, what’s misleading, and what every brand owner needs to know before drawing the wrong conclusion.What’s Covered in This EpisodeThe viral video suggests Amazon unfairly promotes its own brands, uses seller data to copy products, and squeezes out competition with unbeatable margins. While some points hold water, like the reality of Amazon brands getting premium placement, others are misrepresented or oversimplified.Ali & Zamir explain the Amazon Accelerator program, where third-party sellers actually produce many “Amazon brands,” and why sellers shoulder the risk while Amazon keeps the rights. They also highlight how brand analytics data is available to every seller, not just Amazon, and why this matters for new product development.The duo also tackle misconceptions around pricing, margins, and private labels, pointing out that every major retailer does it, from Tesco Finest to Costco’s Kirkland. Far from being a reason to avoid Amazon, they argue this is simply the reality of modern commerce. And finally, they call out the irony: while the video criticizes Amazon, its creator is monetizing the content with affiliate links back to, you guessed it, Amazon.Key TakeawaysPrivate label isn’t unique to Amazon: Every major retailer runs its own brands, often with better margins.Accelerator explained: Many Amazon-label products are produced by third-party sellers under strict terms, not by Amazon itself.Data isn’t secret: Brand analytics gives all sellers access to the same category, click, and conversion insights Amazon uses.The game isn’t fair—but it’s fair everywhere: Aldi, Costco, Tesco, and others all give preference to their own-label products.Misquotes & hype: The viral video misuses Bezos’ comments (about devices, not private label) and leans on sensationalism.Don’t be discouraged: Amazon remains a huge growth channel—brands just need to understand the landscape and compete smart.Affiliate irony: The video creator criticizes Amazon while profiting from affiliate links driving sales back to Amazon.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir run a spicy thought experiment: what if a US retail behemoth—say, Walmart—launched a UK marketplace? From physical stores and fulfillment networks to seller experience and ad budgets, they map out how a serious Amazon competitor could reshape the landscape—and why brands should prep now, not later.What’s Covered in This EpisodeFor years, Amazon has been the only real game in town for UK marketplace sellers—powerful, essential, and (too often) indifferent to seller pain. The guys explore how a Walmart entry could change that equation overnight: more options for brands, real competition for seller attention, and a land-grab for early movers.They unpack how Walmart’s strength in omnichannel (stores + online) could be the decisive edge, why physical returns and click-and-collect matter, and the many routes Walmart could take—from standing up branded stores to acquiring existing UK retail infrastructure. They also consider practical realities: fulfilment capacity, marketplace tooling, and the likely ad ecosystem that would spring up—and how Amazon might respond (hint: improved seller support wouldn’t shock us).Key TakeawaysReal competition = real options: A credible second marketplace would let brands diversify traffic, reduce platform risk, and negotiate from strength.First-mover advantage: If/when a new marketplace launches, early adopters will capture organic momentum; be ready to list fast.Budget for a second ad funnel: New marketplace = new paid placements. Ring-fence test budget so you can scale quickly.Omnichannel matters: A player with physical stores can win on trust, returns, and convenience—key to mainstream adoption.Think infrastructure: Expect heavy investment in FCs/3PLs and possible acquisitions to accelerate UK rollout.Plan international the smart way: If you learn the new platform in the UK, expansion into its other regions could be a smoother next step.Seller treatment could improve across the board: Competition pressures everyone; Amazon’s seller support may need to level up.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir sit down with Nirali and Jag, the husband-and-wife founders of Superfoodio, to uncover how a six-month backpacking trip across South America turned into one of the UK’s most exciting food brand journeys. From emergency snacks in Argentina to landing in 650 Tesco stores, their story is a lesson in vision, resilience, and saying “yes” to opportunity.What’s Covered in This EpisodeThe Superfoodio journey began when Nirali and Jag left their London corporate lives behind to immerse themselves in farming communities across South America. Inspired by the simplicity and gratitude surrounding food, they returned with a mission: to bring that ethos into products that make health more accessible.What started as subscription snack boxes curated from challenger brands evolved into retail launches at Selfridges, clusters loved by boutique hotels and Middle Eastern buyers, and eventually a bold pivot during COVID. The breakthrough? Reinventing peanut butter as buttons and cups—portable, mess-free, and built for modern snacking.Now stocked nationwide in Co-op, Tesco, and Whole Foods, Superfoodio proves how founders with no prior food background can create products that resonate deeply with both customers and retailers.Key TakeawaysOrigins in travel: A South American backpacking trip sparked the Superfoodio ethos—“every food is a gift.”From subscription to retail: Starting with curated snack boxes, the brand gained momentum after a Selfridges buyer invited them into store.Pivot in crisis: COVID wiped out 98% of sales overnight, but shifting to Amazon created a lifeline.Innovation with peanut butter: Buttons and cups turned a messy kitchen staple into a convenient, fun snack.Retail success: From Whole Foods to Tesco, strategic pitches and accelerators helped secure national listings.Always say yes: Opportunities from hotels, poke shops, and international buyers helped fuel early growth.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir dive into one of the biggest shake-ups in digital marketing history: Google’s default switch to AI search results in the UK. With organic clicks already down by more than 50%, brands that have long relied on SEO are suddenly facing a new reality—and the guys break down what this means for e-commerce sellers right now.What’s Covered in This EpisodeFor over 20 years, organic Google rankings have been the backbone of e-commerce growth. But with AI-generated answers now appearing at the top of search, users no longer need to click through multiple links to find what they’re looking for. Research shows that only 1 in 100 AI results even gets clicked, leaving traditional SEO strategies in serious jeopardy.Ali & Zamir explain why this matters so much for D2C businesses, how it impacts the delicate balance between SEO and paid ads, and why the future of traffic is shifting to marketplaces, Meta, TikTok, and AI-driven recommendations. They also share practical strategies for optimizing content so your brand can still show up in the age of “AI gods.”Key TakeawaysOrganic traffic collapse: Google’s AI switch has already caused a 50% drop in organic clicks in the UK.SEO isn’t dead, but it’s different: Brands must adapt descriptions, blogs, and content to be recognized as authorities by AI crawlers.Marketplaces are safer bets: Amazon, eBay, and others may benefit as customers seek reliable fulfillment and trust.Meta & TikTok ads are rising: Eye-time is shifting, and so must your ad spend.Optimize for AI: From ChatGPT to Google’s Gemini and beyond, sellers need to craft content that answers customer questions directly.Diversify traffic sources: Don’t worship just one “god”—spread your bets across multiple platforms.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir break down a massive change that could blindside thousands of UK and EU sellers shipping into the US: the end of the $800 de minimis exemption. Starting August 29th, shipments into the US from the UK and beyond will no longer qualify for duty-free entry, meaning brands could suddenly face hefty taxes and fees per parcel.What’s Covered in This EpisodeFor years, UK and EU sellers have relied on the de minimis rule to ship products under $800 into the US without paying duties. But with the rule scrapped—following earlier restrictions on China—sellers who don’t adapt risk surprise bills in the tens of thousands.Ali & Zamir explain how this change mirrors the chaos of Brexit and why many small online retailers are especially vulnerable. Using a real-world case from one of their brands (where 25% of revenue comes from US sales), they outline the costly risks of continuing “business as usual” and reveal practical steps to safeguard revenue streams.Listeners will learn the ins and outs of compliance—sales tax, EORI-style IDs, US labeling, and returns—while also hearing how this shift might actually be turned into an opportunity to level up operations for better customer experience.Key TakeawaysDe minimis exemption ends August 29th: UK and EU parcels to the US will no longer be duty-free.Big financial risk: Sellers could face $80–$200 per parcel in fees plus duties, making direct shipping unviable.3PL or Amazon FBA required: To continue US sales, bulk-ship into the US and fulfill via a third-party logistics provider or Amazon’s multi-channel fulfillment.Sales tax compliance is mandatory: Sellers holding US stock must register with tools like TaxJar, Avalara, or Outpost.US-compliant packaging & returns: Labeling, FDA requirements (for food/beauty), and a local returns address are essential.Silver lining: US-based stock means faster delivery, higher conversion, and the potential to scale revenue.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir step out of the usual B2C spotlight and into the fast-growing world of B2B e-commerce. They explore how platforms like FAIRE.com and Ankor Store are shaking up wholesale, giving independent brands and retailers an easier, faster, and more profitable way to do business.From explaining how these platforms work, to sharing real-world experience from their own brands, the duo reveals why this “old-school” industry is finally seeing serious disruption—and why your brand might be missing out if you’re not involved.What’s Covered in This EpisodeFAIRE.com and Ankor Store are redefining the wholesale process for independent brands. Instead of juggling dozens of small store relationships or relying on outdated wholesale systems, sellers can list products online for retailers worldwide to order at trade prices and volumes. Ali shares how his own brand leverages these platforms to streamline admin, improve cash flow, and reach a global customer base—all while avoiding the headaches of traditional wholesaling.The conversation also covers the platforms’ commission structures, special benefits like 0% lifetime commission on referred buyers, and how they make payment terms and shipping easier for both sellers and buyers. Listeners get practical tips on which product categories thrive on these marketplaces and why even pajama-clad entrepreneurs can fulfill wholesale orders from home.Key TakeawaysB2B is booming: FAIRE.com and Ankor Store open global wholesale opportunities far beyond traditional, geography-bound wholesalers.Payment terms without the hassle: Sellers get paid upon dispatch, while buyers enjoy up to 60 days of credit—no chasing invoices.0% lifetime commission: Refer your existing customers and FAIRE will process their orders commission-free, forever.Lower fees than traditional wholesale: Standard commissions (15% first order, 25% after) can still be less than legacy wholesale margins.Diverse product fit: Grocery, apparel, home décor, candles, stationery, kids’ products, and more do well on the platform.Easy integration & fulfillment: Process orders via FAIRE.com, Ankor Store, or even link directly to Shopify.Work from anywhere: You can fulfill wholesale orders from your home—no big warehouse required.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir dive into the latest Amazon policy change that has sellers everywhere bracing for impact. Starting August 4th, Amazon will allow customers to leave star ratings for seller feedback without any written comment-a shift that could tank seller feedback scores overnight.From the moment they read the email live on air (shoutout to Matthias for the tip!), the duo unpack why this “star-only” system is such a headache for brand owners and sellers alike. Without comments to explain negative ratings, sellers could see one-star feedback caused by Amazon’s own delivery issues-with no way to respond or fix the problem.Between lighthearted banter, a rallying call for sellers to speak up, and candid frustration with Amazon’s decision-making, Ali & Zamir break down what this means for e-commerce brands, FBA users, and anyone who relies on seller reputation to thrive on the platform.Key Takeaways:Star-only feedback is coming: Starting August 4th, sellers will get ratings without context-making it harder to address issues.Delivery issues = your problem: Most negative experiences are caused by Amazon logistics, but you’ll still take the hit.Amazon isn’t seeing the seller side: Policy changes often ignore the day-to-day realities of brand owners and FBA sellers.Customer experience could actually worsen: Feedback without context dilutes meaningful insights for both sellers and buyers.Speak up if you’re affected: Seller feedback scores are at risk-share your experience to push for better policies.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir blend personal stories with global business lessons as they broadcast from their brand‑new studio (big thanks to Leon’s tech magic!).Fresh from a trip to South Africa, they share the emotional experience of reconnecting with their roots - including Zamir’s reflections on his father’s journey as an early ANC member in exile. Between Springbok rugby, vibrant local culture, and a few laughs along the way, this wasn’t just a business trip - it was a homecoming.Alongside the stories, the duo dive into the realities of international expansion: why face‑to‑face interactions with remote teams are irreplaceable, how to navigate the challenges of global e‑commerce, and why managing time zones and cultures requires more than Zoom calls and Slack threads.Whether you’re dreaming of global growth or simply love a mix of travel, culture, and business insight, this episode will leave you inspired - and prepared to tackle remote collaboration with a new perspective.Key Takeaways:Face‑to‑face trumps virtual: Building trust with remote teams is faster and stronger in person.Time zones are tricky: Managing international operations takes planning and empathy.Culture matters: Immersing yourself locally strengthens relationships and team alignment.Personal stories fuel business: Reflecting on history and roots can spark creative, strategic insights.Global growth is human first: Scaling internationally is as much about people as profit.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir cut through the noise of flashy online advertisements and YouTube gurus promising instant Amazon riches. We take a hard look at the reality behind retail arbitrage and reselling schemes that flood social media with promises of easy money and luxury lifestyles.Discover why reselling established brands often leads to razor-thin margins and zero brand equity, and learn the critical difference between quick cash grabs and building sustainable business value. We share our own hands-on experience with retail arbitrage, including how we successfully flipped 52 label makers sourced from Aldi into a profitable Amazon venture, while explaining why this shouldn't be mistaken for a long-term business strategy.Through honest discussion and real-world examples, we expose the limitations of following oversimplified online tutorials and highlight the importance of distinguishing between genuine business advice and content designed purely for clicks. Whether you're considering dipping your toes into product reselling or looking to build something more substantial, this episode provides the reality check you need to make informed decisions about your business future.Key Takeaways:The Myth of Easy Amazon Money: Those glamorous lifestyle posts from online selling "gurus" rarely tell the full story. Many quick-rich schemes focus on short-term gains rather than sustainable business building, often leaving sellers with minimal profits and no lasting business assets.Brand Ownership vs. Reselling: While reselling established brands might generate quick cash, it offers no brand equity or long-term value. Building your own brand, though more challenging initially, creates lasting business assets and better profit potential.Retail Arbitrage Reality: Our label maker flip from Aldi demonstrates that retail arbitrage can work, but it requires genuine market research, timing, and realistic profit expectations. Success stories shouldn't be mistaken for repeatable, scalable business models.Spotting Misleading Advice: Many online tutorials oversimplify complex strategies to generate views rather than provide actionable business guidance. Learning to distinguish between genuine expertise and clickbait content is crucial for making sound business decisions.Sustainable Business Building: True business success comes from understanding market fundamentals, building genuine value, and focusing on long-term growth rather than chasing the latest get-rich-quick trend.To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources

In this week’s episode of Upside, Ali & Zamir explore the different types of profit margin, the distinction between gross and net, and how operating costs and fixed overheads affect each.Hear how factors including selling price and category competitiveness influence target margins, and whether aiming for profitability on the first sale is always the best strategy, not forgetting the often overlooked costs, including Amazon selling fees, cost of goods sold (COGS), and of course, advertising. We advocate for maintaining a minimum 30% margin, and always knowing your total revenue requirements. By providing a deep dive into these areas, this episode aims to arm you with the knowledge needed to navigate maximising your margins. Whether you're just starting or looking to optimise your existing operations, understanding these areas can be the key to achieving the sustainable margins your business needs.Key Takeaways:Understanding Margin Calculation: When selling products online, especially on platforms like Amazon, calculating margins accurately is essential. Sellers need to factor in all costs, including platform fees, advertising expenses, and the cost of goods sold (COGS). Common mistakes include overlooking hidden costs or forgetting to account for their own time and effort.Amazon Fee Structure: Sellers on Amazon should be aware of the three primary fees involved: referral fees, fulfilment by Amazon (FBA) fees, and storage fees. These fees are typically straightforward to calculate but play a significant role in determining profitability.Cost of Goods Sold (COGS): COGS includes all costs required to produce and ship the product to a fulfilment centre, such as manufacturing, tariffs, duties, freight costs, and shipping. VAT costs can often be excluded if the seller is VAT-registered and eligible for reimbursement.Advertising Budget Guidelines: Advertising is a critical expense for sellers, particularly when launching new products. Beginners should allocate 30%-50% of their target revenue for initial advertising, with the budget reducing over time as the business becomes established. Mature businesses should aim to spend around 10%-15% on advertising, depending on the competitiveness of their category and strategies.Incorporating Overhead Costs: Sellers should account for additional overhead costs beyond unit-level expenses when calculating their overall margins. Overheads could include rent, software subscriptions, utilities, or other recurring business expenses that impact profitability.To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Is TikTok's charm in its ability to sell products directly, or does its strength lie elsewhere?In this week’s episode, Ali & Zamir examine whether you can leverage TikTok for product sales, and explore the unpredictability of achieving and maintaining viral success. Uncover the truth about engaging with the platform, know the facts around data accuracy and metric transparency and gain insights into how businesses can strategically harness TikTok’s unique capabilities to enhance brand visibility amidst fierce competition.TikTok might not be your go-to for direct sales conversions, but its potential to drive awareness and engagement is a game-changer. With roughly 25% of consumers expressing dissatisfaction with their TikTok purchases, the platform faces challenges in standing toe-to-toe with retail giants like Amazon and Walmart. Explore how TikTok’s viral nature can be a powerful ally by directing traffic to direct-to-consumer platforms, enhancing brand presence, and connecting with wider audiences. Clearly It isn’t going to replace traditional sales channels, but by amplifying your reach and engagement in the digital marketplace, TikTok can help redefine your business strategy.Key Takeaways:Virality is crucial but unreliable: TikTok success often depends on going viral, but maintaining consistent performance is very challenging.  Misleading impression metrics: TikTok counts extremely brief views as impressions, making total views unreliable for gauging engagement.  Restricted retention data: TikTok limits access to detailed engagement metrics, making campaign analysis harder.  Affiliate model advantages: TikTok’s commission-based affiliate system boosts sales-focused promotion, unlike some other platforms.  Copycats affect post-viral success: Viral sellers often face competition from imitators, making repeated viral success harder.  Diversify for sustainability: Leveraging TikTok’s store page, search features, and affiliates can help businesses build consistency.  To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Amazon's latest move to penalise sellers for not maintaining a minimum of 30 days' worth of inventory has sparked outrage. Is it Amazon tightening the screws on small sellers, or a necessary push towards better inventory management? In this episode, Ali & Zamir unpack the complex dynamics at play, scrutinising Amazon's rationale behind these new FBA fees and exploring the impact on small sellers who are already facing challenges like supply chain disruptions. But are these fees genuinely targeting inefficiencies or simply adding another layer of cost, making it harder for smaller businesses to thrive?Hear about the critical importance of stock management and the potential for growth when profits are reinvested wisely. Could this shift in strategy be the catalyst for breaking through business growth ceilings on the platform?Lots of questions and things to think about this week, so we’d love to hear your thoughts on whether you think these changes are a good or bad thing for smaller sellers. Key Takeaways:Amazon's Inventory Fee Policy: Sellers must maintain at least 30 days of inventory across fulfilment centres to avoid additional fees.Operational Justification: Amazon claims the 30-day threshold is necessary for optimal system performance and faster delivery times, which encourage higher customer spending.Financial Impact on Sellers: Falling below the inventory threshold results in extra fees, adding significant pressure on sellers, especially small businesses with limited resources.Fee Distribution Concerns: Sellers pointed out unfair aspects of FBA fees, such as charging separate fees for multiple items shipped in the same package.Marketplace Challenges: As Amazon and other marketplaces grow more dominant, their policies and fees increasingly erode seller margins, making competition harder for smaller players.To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode, Ali & Zamir are joined by Carl and Tommy from Scottish Enterprise to explore the challenges and opportunities sellers face when deploying new technologies.Scottish Enterprise supports Scottish companies to expand internationally using digital platforms. They explain how the pandemic accelerated digital trade and discuss the success of last year's digital trade symposium. This year, the event promises to showcase emerging trends in social commerce, AI, and digital marketing strategies, offering a wealth of knowledge for businesses looking to stay ahead in the digital landscape. Tommy also provides a fascinating look into collaborating with platforms like LinkedIn and Amazon to boost business productivity and teases an exciting upcoming event with Fair, focusing on B2B opportunities for the Scottish food and drink industries.The episode concludes with a fun football quiz - testing knowledge of real and fictitious team names - with hilarious results!Key Takeaways:The Importance of Staying Cutting Edge: Continuous innovation is critical for businesses to stay competitive in a rapidly evolving digital landscape. By adopting the latest tools, technologies, and marketplaces, companies can better evaluate opportunities and implement strategies that align with their goals.Social Commerce is a Growing Opportunity: Social commerce, particularly through smaller, niche influencers, is an emerging area for businesses to engage customers and drive sales. It holds significant potential in both consumer markets and business-to-business interactions, helping companies connect with audiences more effectively.Leveraging AI for Productivity and Growth: AI tools from platforms like LinkedIn, Amazon, and Shopify are enabling businesses to boost productivity, streamline workflows, and free up time to focus on acquiring and serving customers effectively. The integration of AI into sales and marketing strategies can significantly improve market reach and efficiency.Events and Networking Create Growth Opportunities: Regular industry events, such as digital trade symposiums, provide valuable insights and networking prospects. They create a platform for businesses to learn about digital advancements, exchange ideas, and hear success stories, fostering growth and innovation.The Rising Role of Data in Business Success: Data plays a crucial role in modern business operations, from digital marketing to e-commerce. Understanding and leveraging data effectively can uncover key insights, improve decision-making, and enhance overall business effectiveness.Sign up to the Amazon Accelerator Programme hereTo access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode of Upside, Ali & Zamir look back on a busy June by sharing some of their highlights. Hear about their recent work with Scottish Enterprise and SDI, and a visit to the DigiExpo West conference. High level networking was done at Cannes Lions Festival in France, with lots of talk about the rapid evolution of AI. Ali & Zamir are gearing up for an exciting journey to South Africa to meet with their international team. Hear their plans for a team retreat, including attending a rugby match between South Africa and the Barbarians. Looking ahead to July with Prime Day in their sights, it looks like it will continue to be non-stop for the next few weeks. The life of an Amazon seller never stops!Key Takeaways:The Rapid Evolution of AI: Artificial intelligence is advancing quickly, requiring frequent updates to presentations and strategies. The industry feels like "a constant sprint," and agents in AI remain a major focus.Support for Scottish Businesses: Scottish Enterprise and SDI are seen as invaluable resources, actively helping and supporting businesses, particularly in navigating the complexities of AI.Insights from the DigiExpo Conference: The DigiExpo West conference provided opportunities to connect with innovative businesses and highlighted the ongoing demand for AI knowledge and solutions among companies.Reflections on Cannes Lions Festival: The Cannes Lions event showcased the caliber of major industry players, focusing on top-tier agencies involved in global-scale operations, with significant investments in their presence and marketing.The Life of a Founder: Being a founder means there’s rarely "quiet time," as the roles involve constant sprints, adaptability, and active participation in events and initiatives to drive growth and insights.To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

What if the key to e-commerce success lies not just in finding the right product, but in choosing the right partners? In this episode we unlock the secrets to building a successful Amazon business in the competitive world of consumer electronics.Zamir shares his hard-won wisdom by opening up about his initial missteps in relying too heavily on communication skills over product quality when sourcing suppliers through platforms like Alibaba and Global Sources. Reliving his experiences of the Canton Fair and Hong Kong Electronics Fair, he explains how crucial firsthand engagement with manufacturers can be. With these experiences providing him not only with reliable partnerships but also with priceless insights into avoiding costly mistakes.Gain actionable insights into the systematic approach he took to develop strong supplier relationships. Explore the essential steps of shortlisting suppliers, the significance of factory visits, and the art of assessing production quality. Hear strategies for overcoming language barriers, ensuring consistency between samples and production output, and imposing penalties for quality failures. This episode is a must-listen for anyone wanting to optimise their supplier selection process and lay a robust foundation for their Amazon business success.Key Takeaways:Avoid Prioritising Only English Proficiency: Focus on the supplier's product quality and reliability, not just their ability to communicate in English. Great communication doesn’t always mean great products.Request and Assess Samples Carefully: Always review samples critically, and don’t settle for subpar quality. A good sample doesn’t always guarantee consistent quality in bulk.Visit Suppliers in Person if Possible: Consider traveling to factories or trade shows to inspect products and verify the supplier's credibility. This small investment can save you significant trouble and money in the long run.Explore Trade Shows for Better Options: Trade shows, like the Canton Fair and others, provide an excellent opportunity to meet multiple suppliers, see their products firsthand, and gauge their manufacturing capabilities.Think Long-Term Investment: Factor in the cost of sourcing trips as part of your investment. Ensuring your product is being made correctly is critical when scaling up.Expand Your Sourcing Locations: While China is a major hub, exploring suppliers from other regions or local trade shows could open up new possibilities and reduce dependency on one location.To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Is Advertising Cost of Sales (ACOS) truly the metric you should be losing sleep over, or is there a tastier option out there - TACOS (Total Advertising Cost of Sales)? In this episode, Ali & Zamir unravel the complex world of advertising metrics by pitting ACOS against TACOS, challenging the conventional wisdom that lower ACOS is always better. Hear how TACOS offers a more comprehensive view of advertising effectiveness, and how these metrics can influence strategic decisions. Through the lens of branded and competitor campaigns, we explore how ACOS expectations can differ dramatically, and why embracing TACOS could be a game-changer for your brand's growth.We break down the key distinctions between ACOS and TACOS, asking why ACOS is often misunderstood and misapplied as a macro-metric. Learn how it should be used tactically, especially at the keyword level, to enhance your advertising strategy. Whether you're poaching sales from competitors or optimising for high conversion rates in a branded campaign, this episode is packed with actionable insights to help you navigate the nuanced landscape of advertising metrics.Key Takeaways:ACOS vs TACOS: ACOS measures advertising spend relative to attributed revenue, while TACOS measures advertising spend relative to total revenue (organic + paid).ACOS is Tactical: Use ACOS for evaluating specific campaigns or keywords, not for broad strategic decisions.TACOS is Strategic: TACOS gives a better overview of total business performance and efficiency by factoring in all revenue.Different ACOS Targets: Low ACOS (e.g., 10%) suits branded campaigns, while higher ACOS (30-40%) is acceptable for competitor or growth-driven campaigns.Higher ACOS Aids Growth:  High ACOS can be justified in competitive markets to drive growth, with the expectation of improvement over time.Budget Balance Matters: ACOS depends on how the budget is allocated across branded, generic, and competitor campaigns—optimize this balance for profitability and growth.To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Unlock the secrets of Amazon's Prime Day and transform your sales strategy with insights that could redefine how you approach this retail juggernaut.In this episode, Ali & Zamir discuss the significance of timing, why sales often dip right after the Prime Day announcement, and how to leverage these insights for optimising your organic rankings. Historical data suggests that Prime Day will likely fall in the third week of July, strategically sidestepping the 4th of July holiday. Hear about the potential impact of an extended Prime Day and how a four-day event could reshape both seller strategies and consumer experiences.Remember - preparation is the key to maximising success. Anticipating both forecasted activities and unexpected opportunities can make all the difference to your sales performance this Prime Day (and beyond!).Key Takeaways:Amazon strategically delays announcing Prime Day dates, as early announcements negatively impact consumer buying behavior in the 8-10 days leading up to the event.July is a critical sales month, showing higher units sold and revenue compared to other months, with a large concentration of activity centered around Prime Day.Historical data suggests Prime Day typically occurs mid-month, starting on a Tuesday, and lasting two days. However, a shift to a four-day event is anticipated this year.Achieving a high organic ranking before Amazon's Prime Day announcement is crucial, as there's limited time to boost rankings once the announcement is made.Post-announcement sales dip has been observed, showcasing how buyer anticipation affects shopping trends right before Prime Day.To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources