Vantage Point

In this episode of Vantage Point, let's hear from Anthea Cudworth, an experienced corporate affairs professional and chair of the International Association of Business Communications Award Committee. The discussion covers Anthea's extensive career, the importance of awards in the communication profession, and tips for successful award submissions. Discover the value of participating in the IABC Gold Quill Awards, and why communication professionals should strive for international recognition. Gain insights into the ethical considerations and the benefits awards bring to individuals and organizations alike.Thanks for joining us at Vantage Point, our member-only podcast with the Centre for Strategic Communication. Remember, as a member, you can access all kinds of resources on the website.You can talk with fellow members in The Hive, learn more via our resources or even look at some of our courses. We would also like to invite you to share your expertise with others by writing an article or creating other content that can be shared with our global profession. Please get in contact if you would like to contribute in any way.

In this episode of Vantage Point, we dive deep with Jyoti Khan from Singapore and Natalie Chak from the UK, founders of Bricks and Clicks. With over two decades of experience each, they embarked on the journey of starting their own strategic communications consultancy amidst the pandemic. Discover their integrated approach to internal and external communications that creates authentic brand narratives for scale-ups and medium-sized companies across Asia and Europe. Explore the challenges and opportunities faced, the role of AI and digital transformation in the field, and the importance of agility, adaptability, and strong industry partnerships. Gain valuable insights into building trust, understanding business metrics, and positioning communication professionals as strategic partners driving business growth.Thanks for joining us at Vantage Point, our member-only podcast with the Centre for Strategic Communication. Remember, as a member, you can access all kinds of resources on the website.You can talk with fellow members in The Hive, learn more via our resources or even look at some of our courses. We would also like to invite you to share your expertise with others by writing an article or creating other content that can be shared with our global profession. Please get in contact if you would like to contribute in any way.

In this episode, host Adrian Cropley chats with leadership communication specialist Ulrike Seminati. Ulrike shares her insights on 'leader led communication,' emphasising its importance in fostering genuine, face-to-face dialogues. They discuss leaders' critical rol in translating company goals into relevant and motivating messages for their teams and how effective communication can bridge the gap created by digital interactions and the pandemic. Ulrike highlights the need for leaders to understand and tailor their messages to individual team members' needs and the power of storytelling in making numbers and data engaging. The conversation wraps up with tips for communication professionals on becoming personal communication coaches for leaders, helping them convey messages with authenticity and impact.Remember to check out Ulrikes' View from The Top Interview with Adrian. You can also get in touch with her via Linkedin or her website Thanks for joining us at Vantage Point, our member-only podcast with the Centre for Strategic Communication. Remember, as a member, you can access all kinds of resources on the website.You can talk with fellow members in The Hive, learn more via our resources or even look at some of our courses. We would also like to invite you to share your expertise with others by writing an article or creating other content that can be shared with our global profession. Please get in contact if you would like to contribute in any way.

In this episode of 'Vantage Point' host Adrian Cropley chats with Tarek Kamil, CEO and founder of Cerkl, about the transformative power of AI for internal communication. Tarek shares insights from his 10-year journey with AI and how it's revolutionising internal communication through personalised engagement. Key highlights include the efficiency AI brings, the importance of empathy in communication, and predictions for the future integration of AI in workplace communication. This episode is a must-listen for communication professionals looking to stay ahead in the digital age.Please take a look at the great work Cerkly does in the digital space and get in touch with Tarek via LinkedIn. Don't forget to check out his interview with Adrian on A View From The Top podcastThanks for joining us at Vantage Point, our member-only podcast with the Centre for Strategic Communication. Remember, as a member, you can access all kinds of resources on the website.You can talk with fellow members in The Hive, learn more via our resources or even look at some of our courses. We would also like to invite you to share your expertise with others by writing an article or creating other content that can be shared with our global profession. Please get in contact if you would like to contribute in any way.

Join us on Vantage Point as Adrian Cropley chats with CSCE Fellow Robert Briggs, a seasoned change management and internal communication professional based in Scotland. Briggs discusses the fundamental aspects of organisational trust, providing a nuanced definition of trust and emphasising the role of ethics and competence in its foundation. Reflecting on changes in public trust over recent years, he explores the impact of fragmented media and political climates on organisational trust. The discussion also covers the critical role of face-to-face communication in building trust, especially in remote and hybrid work environments ramped up by the COVID-19 pandemic.  Moreover, as the author of ‘Organisation Trust, culture, context and communication’ in the IABC Guide for Practical Communication, Briggs underscores the practicality and effectiveness of strategic narrative, employee engagement, integrity, and the alignment of action with words in fostering a trusting organisational culture. Communication professionals are encouraged to bolster organisational trust by facilitating open, two-way communication channels that are not driven by fear. Lastly, the significance of identifying microcultures within organisations and tailoring leadership and communication strategies accordingly is explored. The episode equips the audience with valuable insights into sustaining organisational trust through strategic communication and management practices.Get in contact with RobVisit  Graystone GalleryThanks for joining us at Vantage Point, our member-only podcast with the Centre for Strategic Communication. Remember, as a member, you can access all kinds of resources on the website.You can talk with fellow members in The Hive, learn more via our resources or even look at some of our courses. We would also like to invite you to share your expertise with others by writing an article or creating other content that can be shared with our global profession. Please get in contact if you would like to contribute in any way.

In this episode, Adrian Cropley chats with Cairo-based solopreneur Fady Ramzy , who has had a long career traversing the world of tech, digital communication, and digital marketing. Now specialising in 'personal brand'.  Fady is a shining example of a solopreneur, creating balance in his life by doing what he is passionate about.Today, we are exploring Personal Branding, the evolution of digital branding and how digital branding can help those wanting to explore being a solopreneur. Fady shares some great tips for getting ahead on LinkedIn when it comes to building your brand, and you don't need to be a solopreneur to build your LinkedIn following.Please contact Fady or follow him on LinkedIn, as he shares plenty of tips and advice in his regular posts. Please also catch his interview with Adrian Cropley on A View From The Top Thanks for joining us at Vantage Point, our member-only podcast with the Centre for Strategic Communication. Remember, as a member, you can access all kinds of resources on the website.You can talk with fellow members in The Hive, learn more via our resources or even look at some of our courses. We would also like to invite you to share your expertise with others by writing an article or creating other content that can be shared with our global profession. Please get in contact if you would like to contribute in any way.