Voices in the Channel

Welcome to the very first episode of Voices of the Channel - and we’re starting with a big one.I’m joined by Erin McLean, Chief Marketing Officer at Cynomi, to tackle a question that’s everywhere right now: is AI the end of human creativity in marketing?We get into the rise of “AI slop” and how MSPs and vendors can actually stand out in a market that’s louder, and more automated, than ever before. We also talk about the uncomfortable side of AI (yes, the slightly creepy bits), the misconceptions around it being either a magic fix or a total replacement for humans, and where the human touch still makes the real difference.If you’re trying to figure out how to use AI without losing authenticity, then this one’s for you.This is just the beginning.