Wee Musings by Daeryun

keywords: International marketing Asian Business generational gaps corporate social responsibility Noon Nopi Transing Marketing Tsunamis VSA In this deep dive conversation generated by Google Notebook LM, the discussants summarize Daeryun's book "Mastering Noon Nopi -The Art & Science of Marketing in Asia" from 2015 (Yonsei University Press). The key theme of the book is understanding the intricate relationship between cultural understanding and marketing strategies in Asia. They introduces the concept of 'Noon Nopi' which means meeting of the eyes in Korean. This simple concept emphasizes the importance of deeply understanding local cultures and values to effectively connect with audiences. The discussion also highlights the significance of bridging generational gaps through the 'YO mix' approach, as well as the growing importance of corporate social responsibility (CSR) among brands. The talk further elaborates on the need for adaptability in the face of rapid changes in the market, introducing the idea of 'transing' to navigate these shifts. Finally, they explain the importance of vision, strategy, and action (VSA) in creating a flexible approach to business, encouraging listeners to embrace change and explore new possibilities.

In this 80-minute long episode Daeryun talks with the foremost Pop culture curator Torsten Ingvaldsen about all things K Pop. Among the topics discussed: The beginnings of K Pop and the legacy of Seotaeji. The reasons why Swedish producers and composers have been instrumental in Korean K Pop. The dark side of the K Pop ecosystem and its remedies. The contribution of Psy and BTS in K Pop history. Why is the use of the Korean language actually better for K Pop than other local languages? Why is Taylor Swift not popular in Korea? Is K Pop sustainable? Torsten's Select Clientele: HYPEBEAST, NVIDIA, Keyon Christ, 7 Aurelius, Lil Yachty, Smokepurpp, 808MAFIA, H1GHR Music, AOMG, 99%IS-, Seoul Fashion Week, Ruby Pseudo. A&R: CAMO (502 Records), KATIE (YG/AXIS), JUNIORCHEF (The Black Label), SINDOSI:22 (AXIS), Keyon Christ (Formerly G.O.O.D Music), Lim Kim, ITZY (JYP)

In this episode Daeryun talks one on one with Suparna Sharma, a noted film critic, reporter, writer and editor based in Delhi, India. She writes on business, cinema, politics, pop culture and books. She writes for the Rolling Stone, Al Jazeera among other major publications. Key Takeaways: Bollywood is only one of many film industries in India that can be differentiated by region, language and film style. Indian cinema is changing to include more diversity issues but has recently regressed because of the political landscape. Indian consumers of all ages and genders are receptive to Korean cultural content such as films and especially K Drama, as well as K Pop, K Food and K Beauty. Indians feel a sense of familiarity to Korean content because of the shared values about family priorities such as education. K Culture has led to increased interest in learning Korean by Indians. Some recent Indian films discussed are Rangal, Dunki, Darlings, and The Crew. Some actors discussed are Shah Rukh Khan, Amir Khan and Abishek Bachchan and the issue of nepotism in the film industry.

In this episode which marks Daeryun's 10th musing, he talks about his love for Webtoons, an art form with sales of over 2 Billion USD that began in Korea. Webtoons are viewed by all generations in Korea (for many almost daily) and act as a source material for popular K-Drama, OTT series and movies like Itaewon Class, True Beauty and Marry My Husband. Daeryun explains the history of Webtoons and cites problems experienced in the industry. Daeryun argues that Webtoons, when executed well, can be better than films or novels since they combine the best from both. He introduces three Webtoon series less known outside of Korea: (1) Sound of my heart, (2) Report from a women public bath, and (3) Oh, I left my wallet with links to the episodes mentioned. Good article on Webtoon history: https://creatrip.com/en/blog/9403 An example episode of Sound of My Heart https://www.youtube.com/watch?v=7RcoiRosryQ An example episode of Report from a Women Public Bath https://www.youtube.com/watch?v=7RcoiRosryQ Agency that promotes and studies the impact of Webtoons and source of user research cited in podcast: https://www.kocca.kr/kocca/main.do

In this episode of Wee Musings by Daeryun, the conversation starts with a discussion about hamburgers and ends up exploring the power and success of a franchise. The speaker reflects on the Marvel Comic Universe and why people keep coming back to see the same story but some tweaked plots and added characters. The advantages of franchise films, such as marketing and cost efficiency, are also mentioned. The speaker shares personal experiences with watching franchise films and expresses a preference for something new and different. Takeaways Franchise films have become a dominant force in the film industry, with the Marvel Cinematic Universe being a prime example. The success of franchise films can be attributed to the loyalty and dedication of viewers who have a connection to the characters and storylines. Franchise films offer advantages such as built-in marketing and cost efficiency, as multiple films can be produced simultaneously. While franchise films have their appeal, some viewers may prefer to see something new and different. The Spanish version begins at the 10:39 mark.

Daeryun shares his lifetime highlights and experiences as a fan of musicals on Broadway and then discusses their relation to K-pop. He discusses various musicals he has seen and his favorite moments from these shows, including Evita, Man of La Mancha, Gypsy, and The Boy From Oz. Starting around the 29:49 minute mark, he also talks about the growth of the musical industry in Korea and its popularity among young audiences. The Korean market for American and European musicals has grown significantly, with ticket sales increasing from 9 million USD in 2000 to an estimated 300 million USD in recent years. Takeaways Dae Ryun Chang highlights his favorite musicals on Broadway, including Evita, Gypsy, The Man of La Mancha, and The Boy From Oz. Among the stars mentioned from Broadway and Korea are Patti Lupone, Bob Gunton, Mandy Pantinkin, Bernadette Peters, Brian Stokes Mitchell, Hugh Jackman, Roy Schieder, Raul Julia, Blythe Danner, Hwang Jungmin, Jo Seungwoo and Nam Kyungjoo and Choi Jungwon. He discusses the growth of the musical industry in Korea and its popularity among young audiences. The Korean market for American and European musicals has experienced significant growth, with ticket sales increasing from 9 million USD in 2000 to an estimated 300 million USD in recent years. The musical that created the explosion of the modern Korean musical market was The Phantom of the Opera. Korean musicals often feature rotating headliners and sometimes include K-pop idols, who are vetted for their singing and acting abilities. recommended reading: NYT article link on Korean Musicals: Patrick Healy (2013) https://www.nytimes.com/2013/12/08/theater/musicals-couldnt-be-hotter-off-broadway-by-7000-miles.html

In this episode, Daeryun muses on the 2024 Oscars while he drives to work. He discusses why he doesn't think Oppenheimer was Christopher Nolan's best work. He weighs in on Robert Downey Jr.'s mini backlash on the web for the manner of his accepting his best-supporting Oscar. The Oscars talk begins at the 5:58 mark. Takeaways Daeryun's favorite Christopher Nolan film is Dunkirk because of its more cinematic treatment. Let's not judge people based only on their worst moments but instead on their overall personal history. Daeryun's favorite Oscar 2024 segment was the "Ken Song" as he is a big-time Ryan Gosling fan and was rooting for him to win best supporting actor.

In this episode, Daeryun takes you outside on a quick tour of the National Museum of Korea located in the Yongsan area of Seoul. This episode is video oriented and therefore one should watch it as opposed to just listening to it in order to take in the key sights. Daeryun apologizes for the audio that sometimes captures unintended diagetic sounds outside. Takeaways The museum in its present location was opened in 2005 and moved from its past site near Kyungbok Palace and Gwanghwamun that was demolished in 1995. The museum is visited by over 3 million people annually -not just foreigners but by many local residents. The museum contain pieces from various dynasties such as the Shilla, Koryeo and Chosun. Many donators have gifted the museum their personal collection of relics in the sharing spirit of patrimony.

In this episode Daeryun talks about the great Korean Actor Choi Min-sik, the star of the Park Chanwook classic "Old Boy." Daeryun introduces his favorite Choi Min-sik movies and it's not what you think. The cited movies may not be well known outside of Korea and discuss their meaning in the social context of the country where it was made -here being South Korea. Movies are a reflection of a society and need to be understood from the broader context. Sadly foreign viewers are not privy to that and that is the motivation for this Videocast/Podcast which discusses concepts such as formal language and social hierarchy. The talk also includes a short biography of Choi Min-sik, his rise to stardom and life-long friendship with actor Han Sukkyu. It will be the first of many Videocasts/Podcasts that discuss the talents of people in the entertainment field from all over the globe. Fair Use Picture of Choi Min-sik from Wikicommons: May S. Young from Metro NYC, United States, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via https://upload.wikimedia.org/wikipedia/commons/4/4e/Choi_Min-sik_at_New_York_Asian_Film_Festival_-_6-30-12_-_

In this episode, Daeryun discusses the aging population in Asia and the challenges it presents for the workforce. He also explores the changing perceptions of men's beauty and the growth of the men's beauty industry, particularly in Asia. The episode highlights the cultural differences in masculinity and grooming between Asia and the West. Takeaways The aging population in Asia is increasing, leading to challenges in the workforce and the need for longer employment. Asian companies often prioritize a youthful image, which can hinder the hiring and retention of older workers. The men's beauty industry is experiencing significant growth, particularly in Asia, where men are increasingly embracing skincare and makeup.

This episode explores the global impact of K-pop and how it has become a sensation in various countries. It discusses the marketing strategies used by K-pop groups such as BTS to gain attention and popularity. The concept of culture technology (CT) is introduced as a key factor in K-pop's success, allowing for the expansion of Korean pop culture in foreign markets. The use of foreign singers such as Lisa in Black Pink and the formation of subunits are also explored. The chapter concludes by highlighting the importance of CT for companies looking to enhance their foreign presence. Takeaways K-pop has gained global popularity and has become a sensation in various countries. Marketing and cultural outreach play a crucial role in the success of K-pop groups. Culture technology (CT) is a key factor in K-pop's success, allowing for the expansion of Korean pop culture in foreign markets. The use of foreign singers and the formation of subunits contribute to the global appeal of K-pop.

What is the most common thread that ties Movies and Marketing together? The answer is "motivation." Listen in to understand why.

Global marketing guru Dae Ryun Chang who has 100,000 learners on Coursera.com introduces his podcast "Wee Musings." The episode will explain why Global Marketing and Films are closely connected.