PODCAST · arts
What is Shrinkflation?
by Inception Point Ai
Shrinkflation refers to the practice of companies subtly reducing the size or quantity of a product while still charging the same price. This allows companies to avoid significantly raising prices, which could shock or alert consumers, while still increasing profit margins. The Origin of Shrinkflation The term "shrinkflation" is a portmanteau of the words "shrinking" and "inflation." It was first used in 2009 when the global financial crisis and rising production costs led companies to shrink package sizes without lowering prices accordingly. This allowed companies to offset rising input prices without consumers realizing they were getting less for their money. However, the practice of sneakily downsizing products predates the term shrinkflation. Economists note that packaging sizes have been very gradually getting smaller for decades - ever since the 1970s. This may have begun due to rising inflation and production costs. However, shrinkflation appears to have accele
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ABOUT THIS SHOW
Shrinkflation refers to the practice of companies subtly reducing the size or quantity of a product while still charging the same price. This allows companies to avoid significantly raising prices, which could shock or alert consumers, while still increasing profit margins. The Origin of Shrinkflation The term "shrinkflation" is a portmanteau of the words "shrinking" and "inflation." It was first used in 2009 when the global financial crisis and rising production costs led companies to shrink package sizes without lowering prices accordingly. This allowed companies to offset rising input prices without consumers realizing they were getting less for their money. However, the practice of sneakily downsizing products predates the term shrinkflation. Economists note that packaging sizes have been very gradually getting smaller for decades - ever since the 1970s. This may have begun due to rising inflation and production costs. However, shrinkflation appears to have accele
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Inception Point Ai
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