Whatever It Takes

On this episode Brandon James and Joey Yak break down the truth about money that most entrepreneurs never learn — and why making money doesn’t mean you’re actually building wealth. They dive into the reality that a lot of business owners are living closer to broke than they think… even while making serious income. Brandon...

On this episode Brandon James and Joey Yak dive deep into Brandon’s experience spending the day with Ed Mylett at an exclusive mastermind event — and the powerful lessons that came from it. Brandon opens up about what it was like learning directly from someone he considers one of the greatest communicators and leaders in...

On this episode Brandon James and Joey Yak bring you something different — a real, unfiltered look inside a Monday morning sales meeting with the team. Joey gives you a rare peek behind the curtain, capturing Brandon in real time as he leads, develops, and challenges his team. This isn’t a polished conversation or a...

On this episode Brandon James and Joey Yak break down the real stages of scaling a business—from the early grind to building a company that can sustain massive growth. They start by unpacking what it actually looks like to go from $3M to $5M, where most entrepreneurs get their first taste of real money—and where...

On this episode Brandon James and Joey Yak break down what leadership actually looks like beyond the title—and why most people never make it past the early stages. They dive into the 5 Levels of Leadership and unpack the difference between having authority vs. earning real influence. Brandon shares how leadership starts with production, but...

On this episode Brandon James sits down with Joey Yak to break down what it actually takes to start, build, and scale a business the right way. They dive into the reality behind entrepreneurship and why social media has made business look easier than it really is. Brandon shares the foundational principles that separate people...

On this episode Brandon James breaks down one of the most important—and often overlooked—drivers of success: identity. He dives into why vision, goals, and discipline alone aren’t enough if your identity doesn’t match where you’re trying to go. Brandon shares personal stories from coming home from prison and falling back into old patterns within days,...

On this episode Brandon James and Jon Paramore break down the truth about AI, technology, and what actually matters when it comes to building and scaling a real business. With so many tools, CRMs, and automation options available today, it’s easy to get distracted and focus on the wrong things. Brandon shares how they built...

On this episode of the Whatever It Takes Podcast Brandon James and Jon Paramore dive deep into the power of self-awareness and why it’s one of the most important traits a person can develop in leadership, business, and life. The conversation starts with reflecting on a recent event that put a lot of things into...

On this episode, Brandon James and Jon Paramore discuss complacency, pressure and staying ready with a special guest today: MLB World Series Champion + former St. Louis Cardinal Matt Adams — aka “Big City.” In this episode, we cover: The “Big City” nickname How it started in spring training Why it stuck for 10+ years...

In this episode, Brandon James and Jon Paramore talk about a major gap in sales and entrepreneurship: Too many leaders teach people how to make money… Almost nobody teaches them how to keep it. We break down: The “Joe” effect — tripling income and still ending up broke Why quick success can destroy undisciplined people...