Who Won The Week

Summer is heating up, and nothing goes down cooler than an ice cold beer — or at least that’s how consumers are responding to ads during Copa America, Wimbledon, and Euro 2024. On our new Who Won the Week, EDO Content Marketing Manager Aaron Taube and VP of Client Development Will Price take a look at the strategies Coors, Corona, and Miller Lite are using to drive engagement with a young, diverse audience during the summer tournament season. Plus, we discuss the most effective auto ads of the year so far, with an analysis of how brands like Buick and Lexus are reframing their brand propositions and rolling out new vehicles. Show us some love, see all the ads, and let us know what YOU think on social here

The NBA and NHL Finals are over, and prestige TV is heating up. On the new Who Won the Week, we break down the brands that won big en route to the Boston Celtics’ 18th NBA title and look forward to the highly anticipated third season of The Bear. Join EDO Content Marketing Manager Aaron Taube and VP of Brand Partnerships Rebecca Sandidge as they dive into the data to reveal how the likes of Taco Bell, Burger King, Kia, Hyundai, and State Farm are making waves with effective TV advertising. All that, plus Rebecca’s reaction to her beloved C’s taking home the O’Brien trophy. 2:04 - NBA Finals ads deliver 40x the impact of an average primetime ad 4:10 - Taco Bell outperforms average NBA Finals advertiser by 66% 5:22 - State Farm outperforms average NBA Finals advertiser by 157% 6:00 - The Bear returns for its third season on Hulu 8:10 - Burger King ads during The Bear reruns on FX were 45% more effective than the  average advertiser running during the program Show us some love, see all the ads, and let us know what YOU think on social here

Summer in the U.S. means three things: frozen treats, baseball … and cricket? On the new Who Won the Week, EDO content marketing manager Aaron Taube and VP of client development Will Borba take a look at Major League Baseball’s jaunt to London, the T20 Cricket World Cup on Long Island, and the globalization of U.S. sports media consumption. How are quick-serve restaurant (QSR) brands like Dairy Queen, Taco Bell, and KFC driving consumer engagement with MLB advertising? Could cricket become the new F1? And what’s the next big advertising event on the MLB calendar? Get the answers to these questions and more on the new Who Won the Week! Time Stamps: 0:56 - London Series ads outperform MLB average during both games 3:38 - MLB hosts special game June 20 at Negro Leagues ballpark in Birmingham, AL. 5:16 - QSR brands Taco Bell, Dairy Queen, and KFC drive results with MLB advertising 7:25 - T20 Cricket World Cup continues trend of international sports coming to the U.S. 11:28 - Streamers drive adoption of new sports with engaging reality series Show us some love, see all the ads, and let us know what YOU think on social: here

Summer movie season is heating up, and Who Won the Week has all the latest on how major studios are looking to bring consumers out to the theaters despite a thinner-than-usual slate of blockbusters. This week, EDO Content Marketing Manager Aaron Taube is joined by our General Manager of Studio Analytics Steve Siskind to discuss the pros and cons of marketing movies at a time when strike-related production delays have created more space on the calendar between major releases.  On our new episode, we look back at Disney’s success with Kingdom of the Planet of the Apes and look ahead to its efforts to make an event out of Inside Out 2 — with an assist from the Disney marketing machine and partners like McDonald’s. We’ll also look at how Universal Pictures has teamed up with partners like NBA star Nikola Jokić and LEGO in the run-up to its hotly anticipated Despicable Me 4. All that, plus a look ahead to the Fall movie season on the new Who Won the Week! 1:02 - Studios look to thrive during early summer season with fewer blockbusters 4:21 - Garfield scores big with family, international movie-goers; If continues holding strong 5:29 - Kingdom of the Planet of the Apes stands out as May’s biggest hit 6:36 - Deadpool vs. Wolverine, Inside Out 2, Despicable Me 4 headline as season ramps up 7:40 - Inside Out 2 and Despicable Me 4 start marketing early to turn their films into cultural events 10:20 - Studios wait until next year for a return to pre-pandemic box office success 11:42 - Steve’s pick for a sleeper hit? Smile 2. Show us some love, see all the ads, and let us know what YOU think on social: ⁠here

We all know that live sports are the bedrock of modern TV advertising, but there’s plenty of other places brands can go to reach large, highly engaged audiences during live programming. On our new episode of Who Won the Week, we dive into two of them: The Voice and Saturday Night Live. This week, EDO content peddler Aaron Taube is joined by our VP of Brand Partnerships Rebecca Sandidge to discuss why live, non-sports programs like these are so crucial to the modern media plan, and how brands like Poppi, T-Mobile, and L’Oréal are using these shows to drive the online consumer engagements that are most predictive of future sales. All that and more, on this week’s Who Won the Week! Time Stamps: 1:03 - Why SNL, The Voice, and other live, non-sports programs are crucial to the modern TV media plan 2:05 - Ads on SNL are 42% more likely to drive consumer engagement than the average broadcast ad 3:35 - L’Oréal skin care ads on SNL are 46% more effective than the average SNL advertiser 4:25 - T-Mobile wireless ads are 38% more effective than the average SNL advertiser 5:46 - The Voice is 40% more engaging than the average broadcast program 6:40 - Poppi ads on The Voice are 4x more engaging than the average Poppi ad Show us some love, see all the ads, and let us know what YOU think on social: here

Who Won the Week is back in action with a new episode on the brands that are driving massive consumer engagement during the red-hot NBA Playoffs! EDO Content Marketing Manager Aaron Taube and VP of Client Development Will Price take a look at what Gatorade, Arby’s, New Balance, and Bose have been doing to generate excellent results while advertising during this year’s playoffs. Plus, we take a look back at the second half of the 2024 TV Upfronts and discuss a new high-water mark in the ongoing convergence of streaming and linear. Listen to hear our takes on one of TV’s biggest weeks, plus a quick wrap-up on Disney, Netflix, Warner Bros. Discovery, and YouTube’s big presentations. All that and more, on this week’s Who Won the Week! Time Stamps 1:30 - Gatorade Water outperforms average NBA Playoffs advertiser on ESPN by 434% 2:20 - Arby’s promotes free sandwiches and drives big results during the playoffs 3:23 - New Balance engages sports fans with rising stars in basketball and beyond 4:36 - Anthony Edwards helps Bose outperform its average NBA ad by 650% 7:13 - “Streamers” and “networks” converge at 2024 TV Upfronts 8:35 - WBD shows off its brand integration capabilities 9:15 - Netflix ads NFL Christmas Day slate to growing live sports portfolio 10:00 - YouTube Select Creator Takeover program connects brands with top content 10:35 - Disney brings out the stars, highlights Hulu at this year’s Upfronts Show us some love, see all the ads, and let us know what YOU think on social ⁠⁠here⁠

The annual TV Upfronts are in full swing, Who Won the Week has all the latest news and analysis on the first day and a half of presentations. In an episode recorded Tuesday afternoon, EDO VP of Brand Partnerships Rebecca Sandidge joins our Content Marketing Manager Aaron Taube to discuss how NBCUniversal, FOX, Amazon, and TelevisaUnivision made their pitches to advertisers in the Big Apple. Aaron and Rebecca discuss… Amazon’s potent combination of fresh content and big data FOX’s winning mentality and the addition of Tom Brady to the broadcast booth NBCU’s 360-degree ability to help advertisers capitalize on major cultural events across platforms Univision’s unique appeal with Latino audiences All that and more, on this week’s Who Won the Week! Time Stamps: 1:09 - Amazon Upfront- Exciting content announcements and the power of technology and data 4:41 - Fox Upfront- Sports and news giant touts "winning" ways 7:06 - NBCUniversal Upfront- The upcoming Olympics and culturally relevant legacy programming with modern advancements 9:12 - TelevisaUnivision Upfront- The soccer streaming leader and the importance of their audience Show us some love, see all the ads, and let us know what YOU think on social ⁠here⁠

Many ads, like Wingstop’s “No Flex Zone” ad are running in overdrive during the NBA playoffs — but are they working? Our new episode of Who Won the Week has the answers. EDO’s content marketing czarAaron Taube is joined by VP of client development Will Price to discuss the strategy behind running in heavy rotation during a major sporting event, with a deep dive into how Wingstop ads are performing as they reach saturation. Plus, our two hosts discuss Netflix’s Roast of Tom Brady and what it means for the streamer’s expansion into live events and sports. Timestamps: 0:37 - Netflix expands live programming with The Roast of Tom Brady 2;20 - Wingstop saturates the market with NBA playoffs ads 4:21 - “No Flex Zone” ad becomes more effective as NBA playoffs progress Show us some love, see all the ads, and let us know what YOU think on social here

Who Won the Week is back with a deep dive into how Mercedes-Benz used this year’s Masters to deliver a full brand showcase to golf fans. EDO media analyst Matt Ulrich is joined by VP of client development Will Price to discuss the different ads Mercedes-Benz aired over the weekend and how those spots performed. Plus, we take a look at on-course sponsorship deals, such as 2024 winner Scottie Scheffler’s partnerships with Nike and TaylorMade, and the Masters debut of Tiger Woods’ new Sun Day Red brand. All that, plus a look at Who Won the Week favorite Caitlin Clark’s SNL appearance ahead of the WNBA Draft. Time Stamps: 1:38 - AT&T, IBM, and Mercedes-Benz dominate Masters TV ad space 2:09 - Mercedes-Benz uses Masters tournament to tell full brand story 3:26 - Mercedes-Benz ads during Masters were 228% more effective than brand’s live sports average 5:43 - Nike, TaylorMade, and Titleist benefit from on-screen sponsorships 6:55 - Tiger Woods brings new Sun Day Red brand to the big stage 8:17 - Caitlin Clark stars on SNL’s Weekend Update ahead of WNBA draft Show us some love, see all the ads, and let us know what YOU think on social here

Who Won the Week is back with a new episode covering one of the biggest weeks on the sports TV calendar — including the NCAA Final Four and WrestleMania. EDO content marketing manager Aaron Taube is joined by VP of brand partnerships Rebecca Sandidge and VP of client development Will Price to discuss record-setting viewership for the women’s Final Four and what advertisers can expect from women’s basketball moving forward. Plus, we take a long look at a star-studded, two-day WrestleMania, and how advertisers are using World Wrestling Entertainment and All Elite Wrestling programming to (pile)drive results all year round. And last, but certainly not least, we’ll let you know a few industries that are highly effective at advertising during the afternoon — when there’s not a solar eclipse pulling us all away from our TVs. Time Stamps: 1:07 - Insurance, Tax Services brands drive strong performance with afternoon ads 2:26 - Star-studded WrestleMania provides ample opportunities for brands 4:30 - Monday Night Raw ads outperform primetime average by 39% 5;25 - Ads on All Elite Wrestling programming is 12% more likely to generate consumer engagement than the primetime average 8:57 - Women’s Final Four drives record ratings and strong ad engagement 9:41 - Caitlin Clark’s State Farm ads outperform brands average by 46% Show us some love, see all the ads, and let us know what YOU think on social here

Who Won the Week is back in action — and this week, it’s all about the auto industry! EDO VP of Client Development and automotive advertising expert Will Price joins the show to break down how brands like Defender and Buick are using March Madness to drive consumer engagement with a younger audience.  Plus, Will and EDO Media Analyst Matt Ulrich discuss Tesla’s long-awaited, first-ever streaming TV ad — and what it means for brands in the electric vehicle space. All that and more, on the new Who Won the Week! Time Stamps: 1:30 - Women’s tournament ad effectiveness is up 40% YoY 2:15 - Auto brands Buick and Defender use March Madness to engage younger, diverse audiences 3:50 - Buick notches three of the women’s tournament’s 10 most effective ads 5:32 - Tesla makes TV ad debut with new AVOD ads Show us some love, see all the ads, and let us know what YOU think on social: Here

The first weekend of March Madness is in the books, and Who Won the Week is back to break down the brands and athletes who scored big at The Big Dance. On this week’s episode, EDO Media Analyst Matt Ulrich and VP of Brand Partnerships Rebecca Sandidge discuss the powerful impact of the NCAA’s Name, Image, and Likeness (NIL) policy — and the brands that are using it to feature college athletes in ads that air during the NCAA tournaments.  Learn how TurboTax is maximizing its ad effectiveness with an assist from University of North Carolina basketball star Armando Bacot, how Iowa’s Caitlin Clark is taking the women’s tournament to new heights, and how Amazon MGM Studios capitalized on a key moment in Sunday evening’s overtime thriller between Texas A&M and Houston. All that and more, on the new Who Won the Week! Time Stamps: 0:33 - Nine of the top 10 most effective women’s first-round ad airings came during Iowa vs. Holy Cross 3:46 - TurboTax drives engagement with student athletes Armando Bacot (North Carolina) and Jack Gohlke (Oakland) 7:21 - Advertisers see big engagement spike during Houston/Texas A&M overtime thriller Show us some love, see all the ads, and let us know what YOU think on social here

Get out your dancing shoes — it’s Who Won the Week’s March Madness preview episode!EDO Media Analyst Matt Ulrich is joined once again by VP of Brand Partnerships Rebecca Sandidge for a look ahead at how brands will look to turn NCAA Tournament intrigue into powerful ad engagement.This week, our two experts discuss the growing popularity of the women’s tournament, Caitlin Clark’s star power as a State Farm spokesperson, and how restaurant brands like Buffalo Wild Wings and Papa Johns are gearing up to attract hungry basketball fans.All that and more, on our new Who Won the Week! This week's insights with timestamps: 0:25 - Rebecca’s beloved Tar Heels fall to N.C. State in men’s ACC Tournament final 1:50 - Restaurant brands gear up for The Big Dance 2:45 - Buffalo Wild Wings’ new honey garlic wings ad outperforms brand’s average by 15% 4:35 - Papa John’s Shaq-a-Roni ad outperforms average NCAA women’s hoops ad by 68% 7:20 - Ads during the 2023 NCAA women’s final were 18% more effective year-over-year — visit edo.com/womens-sports for more info 8:10 - Caitlin Clark moves the needle for brands, both on the court and during the ad breaks Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7176200106323382275

Lights, camera, outcomes! It’s the Oscars episode of Who Won the Week, with a complete breakdown of the brands that move the needle during the 96th Academy Awards. This week, EDO Media Analyst Matt Ulrich and EDO VP of Brand Partnerships Rebecca Sandidge highlight the big brand winners on a night that was dominated by entertainment advertisers and luxury brands. Hear what our two experts had to say about Don Julio’s successful brand integration, Rolex’s powerful ad performance, and a high-engagement trailer for the upcoming film Challengers. Plus, we take a look at two mass-market brands that generated strong ad engagement during an evening of luxury: Dunkin’ and Southwest Airlines. Check out the full ranking @ edo.com/oscars Want a preview of the Women's Sports Report mentioned? edo.com/womens-sports All that and more on this week’s Who Won the Week!

Who Won the Week is back in action, and love is in the air! This week, EDO Media Analyst Matt Ulrich and EDO VP of Brand Partnerships Rebecca Sandidge break down Netflix’s evolving ads business with a special spotlight on Love is Blind ahead of the reality hit’s season finale March 6. From the introduction of live sports programming like The Netflix Cup and Monday Night Raw to its new content delivery schedule, the streaming giant is hard at work building out an ads business that now boasts upwards of 23 million global subscribers. On this week’s episode, Matt and Rebecca take you inside the strategy behind these moves and forecast what they mean for Netflix and the TV advertising industry at large. Time Stamps: (-8:45) - Matt and Rebecca are excited for the Love is Blind finale (-7:17) - Netflix beefs up AVOD subscription base with help from Love is Blind and Suits (-6:35) T-Mobile reaps benefits of Netflix ad tier with spots starring Suits cast (-4:55) - Viewers are 4x as likely to engage with Netflix ads vs. competitive streamers (-3:35) - Netflix moves toward appointment viewing with live sports and episodic release schedule Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/posts/edo-inc_loveisblind-mondaynightraw-tvadvertising-activity-7171193435830382593-2cX1/

Who Won the Week? 2/12/24: Temu Breaks Through, Nostalgia Takes Over, and Soda is the New Alcohol at Super Bowl LVIIIWho Won the Week is back with our super, duper #superbowl LVIII advertising effectiveness review! https://lnkd.in/gHZu5AVbThis week, EDO Media Analyst Matt Ulrich is joined by three (3!) EDO experts to break down the big winners of this year’s game. From Temu’s not-so-surprising breakthrough, to Dunkin'​ hilarious ad with Ben Affleck, to Volkswagen nostalgia-laden triumph, we’ve got you covered.Join us to learn why streaming is the new syndication, why soda is the new alcohol, and why Valentine’s Day shoppers might just be on the hunt for some Swiss truffles this week. All that and so much more on a very special Who Won the Week — with appearances from EDO VP of Brand Partnerships Rebecca Sandidge, VP of Client Development William Price, and Content Marketing Manager Aaron Taube.See EDO's full ad effectiveness rankings at edo.com/superbowl Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7162928466898661376

Who Won the Week is back for our final episode before Super Bowl LVIII! This week, we’re previewing two categories that are going big at this year’s Big Game: sports betting and beer.FanDuel is bringing back Rob Gronkowski and its Kick of Destiny from last year’s Super Bowl, but could DraftKings steal the spotlight with its pre-game ad? Will Michelob Ultra hit another home run with a star-studded Super Bowl ad, or will Coors Light deliver nostalgia-driven engagement with the return of its silver bullet train?EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) answer these questions and more! Plus, a look at online retailer Temu’s strategy ahead of the Big Game, all on the new Who Won the Week.Time Stamps:(-7:45) - FanDuel brings back Kick of Destiny, faces stiff competition from DraftKings and BetMGM(-5:10) - Online retailer Temu returns to the Big Game, but with a brand new pronunciation(-2:28) - Coors Light puts the silver bullet train up against Lio Messi and Michelob Ultra Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7160761715872165888

"#Superbowl season is fast approaching, and Who Won the Week is back in action to discuss all the latest news in #sportsmedia and #tvadvertising. On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) preview the growing coterie of food delivery apps that will be advertising at this year’s Big Game. Plus, Solo Stove made news when it decided to fire its CEO after a splashy campaign featuring Snoop Dogg — and the decision raises key questions about how our industry evaluates TV advertising. Watch this week’s episode for a data-driven breakdown of the campaign, as well as Matt and Mike’s perspectives on how marketers should be thinking about down-funnel success. Time Stamps: (-8:38) - NFL playoff games draw massive audiences (-7:25) - Solo Stove fires CEO after Snoop Dogg campaign (-3:28) - Food delivery apps gear up for Super Bowl LVIII" Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7155930492016455680

This Saturday’s Chiefs-Dolphins #nflplayoffs game on Peacock was the most-streamed live event in U.S history — and we’re talking all about on our new episode of Who Won the Week!How did the game’s audience stack up against this weekend’s big linear broadcasts? What does it mean for the future of streaming sports? Can Peacock turn all these viewers into long-term subscribers? Tune in to watch EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) dive into these burning questions.Plus, EDO VP of Brand Partnerships Rebecca Sandidge joins the show to discuss the snowballing momentum of #womenssports, and the WNBA’s record-breaking 2023 season. All that, plus a powerful ad performance from Popeyes on this week’s episode!This week’s insights with time stamps:(-9:02) - Peacock posts U.S. record live-stream audience for Chiefs/Dolphins(-6:33) - Popeyes hits big in lead-up to Super Bowl chicken wings ad(-4:53) - WNBA delivers major ad engagement during record 2023 season Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7153410072654532608

It’s awards season at Who Won the Week! With the #NFL regular season coming to a close, we took a look back at this season’s biggest brand winners to hand out EDO’s 2023 NFL Advertising Awards.On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) hand out awards in categories such as Advertising MVP, Breakthrough Advertiser of the Year, and Ad of the Season.Tune in to see how brands like Burger King, Capital One, and New Balance used this year’s regular season to generate the high levels of #consumerengagement that are predictive of future sales growth.This week’s insights with time stamps:(-9:39) - NFL Advertising MVP(-7:37) - Breakthrough NFL Advertiser of the Year(-5:50) - Ad of the Season(-3:51) - Biggest Engagement Spike(-1:30) - Predicting NFL playoff advertising creative Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7150848788063014912

Who Won the Week makes its 2024 debut with a review of all the latest news at the intersection of sports media and TV #advertising — including Pop-Tarts’ big bowl week and the NFL’s massive Christmas ratings.On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) break down why Kellanova Pop-Tarts’ sponsorship of a college football bowl game was a success — even before the brand’s viral, post-game activation.Plus, the #NFL took a bite out of the #NBA’s Christmas Day ratings, and online retailer Temu had a successful outing in its first TV ad airing since February 2023. All that and more, on this week’s Who Won the Week!This week’s insights with time stamps:(-7:20) - NBA’s Xmas Day ratings fall 30% YoY, NFL’s grow 30%(-5:14) - Pop-Tarts airs 6 of its 10 most effective 2023 ads during Pop-Tarts Bowl(-1:35) - Online retailer Temu scores big in first TV ads since Feb. 2023 Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7148062878766432256

The results are in, and the first ever National Basketball Association (NBA) In-Season Tournament was a massive success for the league, its network partners, and the many brands who got in on the action.In the latest episode of “Who Won the Week?”, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) dive deep into the data to break down the tournament’s big winners — including how New Balance maximized its ad impact with an assist from Jamal Murray and Kawhi Leonard.Plus, our two experts give their takes on the latest news in the world of #streaming sports measurement : Peacock’s new agreement with Nielsen to measure audiences for its National Football League (NFL) programming ahead of the first ever regular-season game to stream exclusively on the platform. Tune in to find out what this new deal means for the sports #advertising landscape moving forward. Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7143252160074452992

There was plenty of controversy at the end of Sunday afternoon’s Bills/Chiefs thriller, but the real winner might just be Burger King. In the latest episode of “Who Won the Week?”, our hosts explain how the fast-food giant perfectly executed its ad-sequencing gameplan to drive maximum consumer engagement during the contest’s tense final minutes.Speaking of driving, Media Analyst Matt Ulrich and veteran journalist Michael Shields are joined on this week’s episode of our sports media and #TV #advertising roundup by a special guest: EDO VP of Client Development and auto industry expert William Price.Tune in to learn how Polestar is generating 300-350% more consumer engagement than the average luxury auto advertiser during #NFL programming — and how Mazda North American Operations is flying out of the gates with its campaign for the new CX-90.This week’s insights with time stamps:(-7:49) - Brands win big during action-packed Bills/Chiefs thriller(-7:02) - Burger King captures crunchtime engagement with trio of :15s Melt ads(-4:14) - EDO auto expert Will Price joins to discuss car brands’ winter sales push(-2:36) - Polestar drives 300-350% more engagement than average luxury auto brand during NFL programming(-1:24) - Mazda posts 300-330% engagement lift for ads featuring new CX-90(-0:36) - Read our 2024 predictions at edo.com! Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7140448807552507906

“Who Won the Week?” is back in action after a thrilling (and controversial!) weekend of college football championship games.In the latest episode of EDO’s weekly sports media and TV advertising roundup, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) break down the weekend’s top ads and sound off on how the expansion of the College Football Playoff will impact the sports TV landscape in 2024.Plus, #Amazon’s inaugural Black Friday #NFL game might have pulled a smaller audience than expected, but our outcomes data has plenty of good news for The Everything Store and its advertising partners. And you won’t want to miss Matt’s attempt to stump Mike in an ~engaging~ game of TV sports ad trivia.All that and more on this week’s Who Won the Week!This week’s insights with time stamps:(-9:40) - Amazon’s Black Friday NFL game posts powerful ad engagement despite disappointing rating(-5:17) - Most-watched Pac-12 title game highlights college football’s conference championship weekend(-4:09) - Matt and Mike theorize the impact of next year’s 12-team College Football Playoff(-2:55) - Matt quizzes Mike on this weekend’s top ads Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7137915793496834048

"Who Won The Week is back in just time to help cure your turkey hangover. Finish up what’s left of your leftovers and hit play on our latest episode to hear EDO analyst Matt Ulrich and Next in Media’s Michael Shields recap a hotly anticipated NFL Thanksgiving Weekend. While NBC’s primetime game delivered the most-streamed primetime NFL Thanksgiving game ever with an average 1.6M viewers on Peacock, Amazon’s first-ever Black Friday NFL game felt like a holiday all its own. Black Friday delivered the return of the QR code, with brands including Nerf, Nintendo, and Lego airing spots featuring direct links to purchase via Amazon. More big winners? The best spots aired during NFL games last week were captivating and culturally relevant – like those from Walmart, Gillette, and Solo Stove. Timestamps: (-7:17) Amazon’s innovative Black Friday and invasion of the QR codes (-6:03) Gillette ad employs father-son TikTok stars to engage Gen Z (-4:08) Snoop goes smokeless with Solo Stove’s viral stunt (-2:49) What EDO CEO Kevin Krim didn’t say about Thanksgiving football on CNBC (-2:15) Walmart’s Black Friday and OG Mean Girls ad sequence during 49ers-Seahawks" Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7135283238586982401

Get your #Thanksgiving Weekend preview with EDO's "Who Won the Week?" — absolutely ~stuffed~ with all the #sports media stories you need to get ready for the holiday weekend!Can brands really expect to receive $1.3 MILLION in media value can from a 30 second ad during #Amazon’s inaugural Black Friday #NFL game? And can this year’s Thanksgiving NFL games (#FOX, #CBS, #NBC) match the audience of last year’s Giants-Cowboys blockbuster on FOX?EDO Media Analyst Matt Ulrich and Next in Media’s Michael Shields answer these burning questions — and then deliver what some are saying is the industry's most thorough video analysis of the dynamic ad formats Amazon will debut on Black Friday.This week’s sports media and TV advertising insights (with time stamps!):(-10:40) - What kinds of audiences can we expect from this year’s Thanksgiving NFL games after last year’s Giants-Cowboys blockbuster?(-9:41) - #2 Ohio State vs. #3 Michigan on FOX headlines weekend college football slate(-8:17) - The Dolphins are compelling, the Jets are struggling — what does it mean for Amazon’s inaugural Black Friday NFL game?(-7:15) - EDO boldly predicts the media value of the Black Friday game.(-4:20) - Real Media Nerd Hours: Matt and Mike break down the interactive and targeted ad formats Amazon will roll out during the Black Friday game. Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7132739470772064257

Who Won the Week? On this week's episode, EDO’s Matt Ulrich and journalist Michael Shields discuss the impact of #livesports on subscription growth for #streaming platforms like Peacock and Paramount+. And, we chat about the immense potential of Amazon's Black Friday #NFL game, as well as, a home-improvement ad battle between Lowe's Companies, Inc. and The Home Depot…Check out our new episode for your weekly fix of sports media and TV advertising!Time Stamps:(-9:48) - Antenna report finds that live sports drive subscription sign-ups(-8:05) - Which live sports will migrate to a streamer next?(-5:47) - Peacock scores big with ads for scripted originals and syndicated content(-3:51) - Lowe’s and Home Depot battle it out on the gridiron Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7130574618490232832

The #holiday TV advertising season is underway, and we’re talking all about it on Who Won the Week?, EDO’s weekly sports and advertising video series.On our show this week, EDO Media Analyst Matt Ulrich and veteran ad industry reporter Michael Shields break down Walmart’s opening salvo in the Battle for Black Friday, a highly effective ad that reunites stars of the 2004 hit comedy Mean Girls.Plus, we look at the record-setting success of this year’s NFL International Series and adidas’ powerful ad starring Kansas City Chiefs quarterback Patrick Mahomes. Tune in for your weekly fix of #sports and TV advertising!(-6:33) - International Series sets record rating for #NFL Network(-4:56) - Walmart’s Mean Girls reunion kicks off holiday ad rush(-1:27) - adidas ad starring Patrick Mahomes is brand’s most impactful ad of the year Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7128045287972986881

Who won the week? Well, Olivia Rodrigo, for one.The Gen Z icon was featured in a new #ad for Sony’s LinkBuds on Amazon Prime’s Thursday Night Football, which continues to deliver sky-high ad engagement, attracting an audience that skews younger compared to linear TV NFL broadcasts. Join us for a recap of the latest NFL games and a discussion about Amazon's second season of TNF in our weekly sports and advertising video series! Don't miss out! Show us some love, see all the ads, and let us know what YOU think on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7125508903236182016

Pardon the interruption, but we’ve got a new sports talk show! “Who Won the Week?” is EDO's weekly video dive into the intersection of live sports and TV advertising, hosted by our Media Analyst Matt Ulrich and veteran journalist Mike Shields, veteran media reporter of Next in Media. Each week, we’ll give you the low-down on what happened on the field, during the ad breaks, and behind the scenes at our industry’s biggest advertisers, agencies, networks, and streaming platforms.This week, Mike and Matt chop it up about the all-consuming Chiefs, Monday Night Football’s game-changing ABC simulcast, and an MVP performance on Sunday Night from pet food subscription service The Farmer’s Dog.