PODCAST · society
Why This Podcast
by DraughtLab
”Why This” is a podcast where a couple of food scientists, Lindsay and Matt, learn why people love the things they love. In each episode, we break down a different product or cultural phenomenon, and much like we do in our day jobs running focus groups, we ask our guest about what makes our topic so lovable. The results are funny, interesting, and even inspiring. You might even find your own next passion.
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12
Jam Bands with a Lab Manager
On a list of full-on sensory experiences, you would be mistaken if you didn’t include the jam band scene. We talk with Lab Manager and Sensory Scientist Sydney Zagger of Russian River Brewing about why the music and people keep her coming back. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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11
Super Bowl Sensory with the DraughtLab Team
The Super Bowl is this weekend, so we’re breaking down this unique “holiday” and how it impacts our behaviors. From the plates we eat on, to the ads we’re served during the game, sensory plays a part in our experience. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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10
Holiday Movies with a Coworker
With 40 NEW holiday movies being released every year, it's likely that a formula exists to make them successful. To figure it out, we had our coworker Brooke dive-in and watch holiday movies to identify the key characteristics. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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9
Improv with an Executive
Improv performers rely on their creativity, quick thinking, and collaboration to do live theatre with no script. We catch up with Senior Director Brooke Bell to learn how those skills help in other areas of life. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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8
Amaro with an Enthusiast
Amaro means "bitter" in Italian, but it hardly tells the story of the wide range of flavors and styles in this category of liqueurs. We talk with amaro enthusiast and co-owner of Burial Beer's Tim Gormley about what makes this drink so interesting. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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7
Worst Halloween Treats with Adults and Kids
It's almost Halloween, so it's a perfect time to run a test and determine what is the least favorite treat for both adults and kids. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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6
Secret Menus with a Coworker
Most fast food chains have secret menu items available if you know what to order. We sent our coworker Brooke to try and get her hands on these mystery foods to see what the hype is all about. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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5
Tiny Foods with a Chef
The end products may be tiny, but the amount of care and attention to detail are huge. We talk with Tiny Food competition winner Kaitlyn Peot about how it all works and why Tiny Food has such a loyal following. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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4
Mushroom Hunting with a Brewer
Foraging for mushrooms can be serious business, which was our discussion with mushroom hunter and brewmaster Ross Koenigs of Second Dawn Brewing. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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3
Pickleball with a Semi-Pro
Pickleball is one of the fast growing sports in the country, so we asked semi-pro Joanna Laubscher to gives us 3 reasons why everyone is getting out to play. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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2
Cottage Cheese with a Dad
Cottage cheese is having a moment, so we decided to break it down with an original fanatic... a Dad. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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ABOUT THIS SHOW
”Why This” is a podcast where a couple of food scientists, Lindsay and Matt, learn why people love the things they love. In each episode, we break down a different product or cultural phenomenon, and much like we do in our day jobs running focus groups, we ask our guest about what makes our topic so lovable. The results are funny, interesting, and even inspiring. You might even find your own next passion.
HOSTED BY
DraughtLab
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Frequently Asked Questions
How many episodes does Why This Podcast have?
Why This Podcast currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Why This Podcast about?
”Why This” is a podcast where a couple of food scientists, Lindsay and Matt, learn why people love the things they love. In each episode, we break down a different product or cultural phenomenon, and much like we do in our day jobs running focus groups, we ask our guest about what makes our topic...
How often does Why This Podcast release new episodes?
Why This Podcast has 12 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Why This Podcast?
You can listen to Why This Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Why This Podcast?
Why This Podcast is created and hosted by DraughtLab.
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