PODCAST · business
Win The Content Game
by Deirdre Tshien - Co-founder of Tuulie, a la carte AI tools for entrepreneurs and content creators
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between. Here are some topics covered in this podcast: 💡 How to get guests to promote your podcast with Kelly Mosser 💡 Making social media work while posting less with Katie Brinkley 💡 The missing piece in your coaching business with Chris Williams 💡 Mastering the art of podcast PR with Lauren Passell 💡 How to
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141. The Future of Capsho and Win the Content Game
In this reflective episode, we pull back the curtain on our recent "Get More Clients from Your Content" summit and share our main learnings as well as providing a very exciting update on what is next with Capsho. Check out the full show notes here: https://www.winthecontentgame.com/141
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140. Mastering Your Zone of Fire to create Impactful Content with John Lee Dumas
In this eye-opening episode, I sit down with John Lee Dumas, the powerhouse behind Entrepreneurs on Fire, for a full breakdown of his most important learnings on crafting content that genuinely resonates and converts.Check out the full show notes here: https://www.winthecontentgame.com/140
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139. The 4-Post Formula for Attracting Your Ideal Clients on Social Media
Are you tired of feeling like you're shouting into the void on social media? Do you dream of turning those likes and comments into real business relationships? If so, you're in for a treat. In this episode, I sit down with the brilliant Katie Brinkley to uncover her game-changing 4-Post social media strategy.Katie, a true veteran in the social media space, has distilled years of experience into a simple yet powerful approach that promises to help you post less but grow more. It's so effective, we've even built it into Capsho!Check out the full show notes here: https://www.winthecontentgame.com/139
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138. How to Monetize Your Virtual Event with Jennie Wright
Ever wondered how to turn a virtual event into not just a list-builder but a money-making machine? You're in for a treat! In this episode, I sit down with Jennie Wright, a Virtual Summit and Marketing Expert, to go through her secrets for hosting a summit that boosts your email list while driving serious sales.Check out the full show notes here: https://www.winthecontentgame.com/138
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137. Why Your Thumbnails Make Roberto Blake Cry and How to Fix Them
Is your video content struggling to create real results? You're not alone. This is why I sat down with YouTube powerhouse Roberto Blake, who has over 600,000 subscribers, to uncover his proven strategies for creating videos that actually convert viewers into buyers.Check out the full show notes here: https://www.winthecontentgame.com/137
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136. Maximizing Visibility Without Breaking the Bank The Dollar a Day Technique
Are you tired of pouring money into ad campaigns with little to show for it? Or maybe you've never even considered paid ads because it seems a little too overwhelming? What if I told you there's a way to boost your visibility, engagement, and leads for just a dollar a day? I recently sat down with digital marketing expert Dennis Yu, Founder of Blitzmetrics, to uncover his time-tested strategy that has helped entrepreneurs of all stages get results from boosted content.Check out the full show notes here: https://www.winthecontentgame.com/136
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135. Gamify Your Podcast Growth Score Your Way to Increased Downloads
If you need a practical way to transform your podcast from more of a passion project into a force that draws clients to you, this is the episode for you.I sit down with Adam Schaeuble, the mastermind behind the Podcast First Marketing Framework as he shares his hard-won insights from years of trial and error, and how he cracked the code to turn listeners into loyal clients.Check out the full show notes here: https://www.winthecontentgame.com/135
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134. How to mobilize and monetize your community authentically with Stacey Lauren
Does building your community feel more like a chore than a thriving hub of engagement? You're not alone. Many entrepreneurs grapple with creating a space where their audience genuinely connects and interacts. But what if I told you there's a way to turn the crickets into genuine conversations?In this eye-opening episode, I sit down with Stacey Lauren, founder of Do The Thing and a master of fostering genuine connections, to share her wisdom on how to build a vibrant, engaged community. Check out the full show notes here: https://www.winthecontentgame.com/134
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133. Brussels Sprouts and Banana Phones How Quirks Create Memorable Content
In a world of efficiency, where everyone seems to be using the same tools and techniques, it's more crucial than ever to stand out and showcase your authentic self. That's why I'm excited to share this eye-opening conversation with Molly Mahoney, a leading voice in the AI space and social media marketing expert.Molly reveals her game-changing "VOICE" framework, designed to help you uncover your unique brand voice and avoid becoming what she calls an "AI zombie." Check out the full show notes here: https://www.winthecontentgame.com/133
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132. Turning Social Media Comments into Customers with Jenna Larson's Yellow Car Strategy
Many entrepreneurs pour their hearts into creating content and posting on social media only to feel like they're shouting into the void. But what if there was a way to transform those likes and comments into meaningful business relationships?In this episode, I sit down with Jenna Larson, CoFounder of GroupTrack CRM, to go into her secrets of social media conversion. She shares her proven strategies for finding, engaging, and nurturing your ideal clients (or as she calls them, your "yellow cars") on social platforms.Check out the full show notes here: https://www.winthecontentgame.com/132
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131. Why Podcast Guesting is Your Secret Weapon for Business Growth
If you are struggling to get your message heard by your ideal audience, being a guest on podcasts might be the strategy you need. In this episode, I sit down with Alex Sanfilippo, the mastermind behind PodMatch, to uncover the hidden power of strategic (not sporadic) podcast appearances.Check out the full show notes here: https://www.winthecontentgame.com/131
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130. Turning Dreams, Drains and Doubts into a Profitable Offer
Many entrepreneurs find themselves in a frustrating cycle of not getting enough clients even when creating a lot of valuable content. Sometimes this is because there is a crucial piece of the puzzle you might be missing: an offer that truly converts.In this eye-opening episode, I sit down with Chris Williams, Founder of Group Coach Nation, to go into his unique way of crafting an irresistible offer. Chris shares his proven framework for creating what he calls a "Minimum Viable Offer" (MVO) - a highly profitable, low-effort solution that delivers maximum impact for your clients.Check out the full show notes here: https://www.winthecontentgame.com/130
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129. Finding Your Flow When Everything Feels Chaotic
Ever felt like you're juggling a million projects, trying to be everything to everyone in your business? You're not alone. As entrepreneurs, we often fall into the trap of thinking more is better. But the key to success lies in doing less. In this candid episode, my Co-Founder Bona and I pull back the curtain on our own journey at Capsho, sharing a raw behind-the-scenes about our struggles with focus and the transformative power of simplifying our business.Check out the full show notes here: https://www.winthecontentgame.com/129
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128. Uprising Series: Why being different is better than being better with Rich Schefren
Ever felt like you're spinning your wheels in your business, working tirelessly but not seeing the results you want? You're not alone. In this episode, I sit down with one of the OGs of online marketing, Rich Schefren, for a candid conversation on the advice he would give his younger self. Check out the full show notes here: https://www.winthecontentgame.com/128
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127. Uprising Series: Scaling through Imposter Syndrome and Savior Complex with Tasha Smith
Are you an entrepreneur grappling with imposter syndrome? Or perhaps you've tasted success, only to be blindsided by failure's harsh sting. If either of these scenarios resonates, this episode with Tasha Smith is just what you need. Check out the full show notes here: https://www.winthecontentgame.com/127
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126. Uprising Series: How Austin Armstrong’s TikTok ban inspired the launch of Syllaby
Imagine pouring your heart and soul into a big hairy audacious goal, only to have the rug pulled out from under you right when you achieve it. That's the gut-wrenching reality Austin Armstrong faced when his TikTok account, a pivotal source of leads and revenue, was abruptly banned. But Austin's story is one of resilience, determination, and an unwavering belief in his ability to bounce back stronger than ever before.Check out the full show notes here: https://www.winthecontentgame.com/126
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125. Uprising Series: How Jenna Larson pivoted from a $100K loss to GroupTrack’s highest revenue month
Imagine pouring your entire heart and every resource you have into building a thriving business, only to have the ground shift beneath your feet. That's the harsh reality Jenna Larson faced when a major client pulled out all while in the middle of a very expensive rebuild of her product, which threatened to unravel years of consistent growth for her SaaS company, GroupTrack CRM. But in the midst of this tempest, Jenna uncovered a powerful truth that would transform her approach – and her results.Check out the full show notes here: https://www.winthecontentgame.com/125
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124. Uprising Series: How Alex Sanfilippo chose courage over comfort to build PodMatch
In this candid episode, Alex Sanfilippo, founder of Podmatch.com, pulls back the curtain on his raw, emotional journey of mustering the courage to leave his cushy corporate job and go all-in on his entrepreneurial dream.Check out the full show notes here: https://www.winthecontentgame.com/124
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123. Uprising Series: The Capsho NextGen Story
Join me for a candid no-holds-barred account of how I hit rock bottom with Capsho, what I learned and how that led to the rebuild of our platform into Capsho NextGen. This is a replay of a presentation I did as part of the Capsho NextGen Uprising Event where 8 formidable entrepreneurs shared their untold stories of resilience and how they turned their biggest setback into an epic comeback. Check out the full show notes here: https://www.winthecontentgame.com/123
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122. Creating a Bingeable Podcast Funnel to turn Content into Leads
In this episode, we are back with the founder of Podcasting Business School, Adam Schaeuble for his feedback on our version of the limited series podcast funnel - a bingeable audio course that acts as a powerful lead magnet. Check out the full show notes here: https://www.winthecontentgame.com/122
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121. Content to Clients: Mapping and Building a Limited Podcast Series that converts
If you are already creating longform content especially in the form of a podcast, this episode will show you how to channel that into a limited series that can serve as a compelling lead nurturing and conversion vehicle for your audience. Check out the full show notes here: https://www.winthecontentgame.com/121
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120. The Podcast Funnel that drove $6K in 4 days
You've tried it all – lead magnets, webinars, you name it. But nothing seems to move the needle when it comes to attracting your ideal clients through content marketing. This episode takes a fresh, innovative approach that combines the power of podcasting with a strategic client acquisition funnel. Check out the full show notes here: https://www.winthecontentgame.com/120
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119. Why creating value-driven content may be limiting your impact
Are you ready to dive deep into the heart of what it truly means to create value through your content? This episode is a little bit different - it is an unfiltered exploration of radical candor, vulnerability, and the courage it takes to be authentically transparent in our content creation.We dive into our tendency to package "value" into neat frameworks and strategies. But what if true value lies in something far more raw and human? I wrestle with my default mode of logic and rationality and share more deeply than I ever have before.Check out the full show notes here: https://www.winthecontentgame.com/119
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118. Bypass the Algorithms: A Blueprint for Authentic Content Success with Roberto Blake
Have you ever felt trapped by social media algorithms, endlessly chasing vanity metrics and elusive viral success? Roberto Blake, YouTube veteran and creator economy expert, shares a refreshingly practical approach to bypass the algorithm obsession. Check out the full show notes here: https://www.winthecontentgame.com/118
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117. Crafting Human Content: Colin Gray's Approach to Engaging Audiences
In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content.Check out the full show notes here: https://www.winthecontentgame.com/117
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116. Radical Candor: How we are confronting our content blind spots
Picture this: I feel like I’m finally in a rhythm with my organic content, I have a strategy and I’m following it with a system, I’m being consistent and our metrics look good. Then I received some brutally honest feedback that made me realize that I might be phoning it in. It was the tough but fair wake up call I needed and I am excited to share it with you in this episode. Check out the full show notes here: https://www.winthecontentgame.com/116
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115. Implementing the Dollar-a-Day Strategy in 3 steps
If you’ve been creating content on social media consistently and want a simple and effective way to reach a new audience, this episode is for you. Learn how to get data-driven insights from your existing content and ride the social media algorithm to get it in front of even more people for just $1 a day. Check out the full show notes here: https://www.winthecontentgame.com/115
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114. Dennis Yu’s Dollar-a-Day Content Strategy to reach an untapped new audience
In this insightful conversation, Dennis Yu shares his game-changing approach to boosting social media content for just $1 per day, targeting your ideal audience with laser precision.Check out the full show notes here: https://www.winthecontentgame.com/114
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113. From Startup Success to Balanced Life: A Founder's Journey
What's the secret to finding fulfillment after achieving massive entrepreneurial success? Find out in this conversation with the ex-President and current Board Director of $2 billion online course platform Kajabi, Jonathan Cronstedt, also known as JCron.Check out the full show notes here: https://www.winthecontentgame.com/113
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112. From Viewer to Client: Leveraging YouTube for Maximum Conversions
Are you struggling to leverage YouTube to attract leads and clients for your business? JP Hightek, a renowned global branding expert, pulls back the curtain on his proven content creation strategies that convert on YouTube. Check out the full show notes here: https://www.winthecontentgame.com/112
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111. Getting Real Results from YouTube: What's Working for Us Right Now
Are you tired of pouring your heart and soul into content that fails to attract the clients you deserve? It's time to unlock the secrets of winning the content game and watch as a steady stream of ideal customers flocks to your business. Imagine the thrill of having your inbox flooded with inquiries from people who can't wait to work with you – all thanks to the irresistible content you've masterfully crafted.Check out the full show notes here: https://www.winthecontentgame.com/111
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110. The 5-Step Blueprint for Creating High-Converting YouTube Content
What if you could tap into the power of YouTube to consistently draw in a steady stream of your ideal customers, ready and eager to work with you?Check out the full show notes here: https://www.winthecontentgame.com/110
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109. Why We Decided to Rebuild our AI Tool Capsho from Scratch
Join us as we peel back the curtain on our journey with Capsho, and share our the hard-earned secrets of crafting AI-powered content that resonates deeply rather than adding to the digital clutter (i.e. content vomit).We share how we refocused our mission to produce impactful content with the sole purpose of attracting and converting clients, while completely revitalizing our platform in the process.Check out the full show notes here: https://www.winthecontentgame.com/109
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108. Get more clients with your content: The Video Profit Levers Framework
If you’re wondering how to get your video content to actually get you clients and revenue - craft compelling videos, podcasts, or blog posts that not only engage your audience but also convert them into paying customers. It's a game-changer, and Luis Camejo from Biz Bros is here to share the secrets to making it happen.Check out the full show notes here: https://www.winthecontentgame.com/108
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Introducing: Win The Content Game
Win The Content Game Trailer
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107. Using Your Content Superpower to Create Content that Resonates
How do you create content that hooks your audience in and keeps them coming back for more? The secret lies in identifying and playing to your natural content creation strengths In this episode, we cover the 3 HumAIn to help you do just that.Check out the full show notes here: https://www.winthecontentgame.com/107
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106. How to Create Profitable Video Content
How can you turn video content into profit for your business? If that's a question you've asked yourself, or you hadn’t even thought of it that way, then you need to listen to this conversation with Content Producer Luis Camejo. Check out the full show notes here: https://www.winthecontentgame.com/106
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105. Why community is the key to startup success: A Founder's Perspective
Starting a software company is no walk in the park. Despite the glitz and glamour of headline-grabbing funding rounds, the day-to-day reality for founders is a little different. From tackling complex product issues and chasing elusive growth targets to managing investors’ expectations. This insightful conversation, Murtaza Bambot, Founder of community platform Heartbeat, gives us an insider look at these behind-the-scenes startup struggles and successes. Check out the full show notes here: https://www.winthecontentgame.com/105
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104. Maximizing Your Social Media Impact: Katie's Tips for Leveraging Multiple Platforms
Social media was originally intended for community building and real life connections, not constant phone scrolling. How can you optimize your social media strategy to increase engagement and connection? Check out the full show notes here: https://www.winthecontentgame.com/104
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103. Post Less Grow More: Change your relationship with social media
Should you focus on "being" rather than just "doing" on social media? The answer might surprise you. Join Deirdre and Bona, founders of Capsho, as they share how a shift in mindset completely transformed their relationship with social media. Check out the full show notes here: https://www.winthecontentgame.com/103
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102. How to dominate Social Media with just 4 posts per week
Do you ever feel like you're just shouting into the void online? Are your posts flopping despite spending hours crafting clever captions and curating content? There's a better way. Katie Brinkley’s 4-post framework replaces volume with intention and helps you gain traction with less effort. Check out the full show notes here: https://www.winthecontentgame.com/102
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101. The Entrepreneur's Playbook to Winning the Content Game
Creating content that truly stands out in a crowded digital landscape is no easy feat, but neglecting one critical step can undermine your efforts right from the start. Through the lens of my own experience rebranding and relaunching this podcast, I share a practical framework for setting your content up for success. Check out the full show notes here: https://www.winthecontentgame.com/101
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100. Focus and Follow-Through: How to Win the Content Game
This is officially the last episode of the Grow My Podcast Show before our rebrand to Win The Content Game. In this episode, I share my presentation at Capshovians Live 2024 dedicated to the 3 things you need to win the content game as an entrepreneur. Check out the full show notes here: https://www.winthecontentgame.com/100
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99. Key Takeaways from Capshovians Live - Part 2
Get ready to elevate your content creation skills and leave a lasting impact on your audience. Let's dive into the behind-the-scenes insights and powerful strategies from Capshovians Live event that will transform your podcast growth. Check out the full show notes here: https://www.winthecontentgame.com/99
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98. Key Takeaways from Capshovians Live - Part 1
Discover how Capshovian's Live transformed content creation and audience reach. Check out the full show notes here: https://www.winthecontentgame.com/98
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97. The Advice We Didn't Take: Why We Shelved Some Podcasting Shoulds
As I approach my 100th episode, I reflect on the commitment and resilience that brought me to this milestone. Join this candid conversation with my cofounder Bona Rai on how we shelved the "shoulds" and navigated the pressures of mastering all aspects of podcasting.Check out the full show notes here: https://www.winthecontentgame.com/97
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96. How This Podcaster Grew to 1 Million Downloads a Month
Have you heard podcast advertising is only beneficial for big brands with big audiences? Our guest, Gary Arndt, will share the truth on how podcast creators can effectively advertise to grow their audience and revenue.Check out the full show notes here: https://www.winthecontentgame.com/96
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95. How LaQuita 6Xd her podcast downloads in just 4 months
Join us as we uncover the three powerful strategies for podcast growth, shared by a special guest and Capshovian, LaQuita Monley. LaQuita shares her unexpected tips that helped her grow her podcast from 2000 to over 12,000 downloads in just 4 months. Check out the full show notes here: https://www.winthecontentgame.com/95
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94. Building a Dream Team: How to attract and keep top talent with Brenden Mulligan
Are you an entrepreneur or business owner looking to build a strong team? Have you heard these common myths about building a team? Myth #1: You have to offer equity to attract top talent. Myth #2: Without equity, you won't be able to motivate your team. Myth #3: Building a team without equity means compromising on quality. In this episode, our guest Brenden Mulligan will share the truth and provide valuable insights on how to actually build a successful team.Check out the full show notes here: https://www.winthecontentgame.com/94
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93. How to rank in the Top 10 on Apple Podcasts with Luis Diaz
Are you looking to increase your podcast’s reach and rankings? Tune in to hear podcasting expert Luis Diaz share his top strategies for improving visibility and engaging subscribers.Check out the full show notes here: https://www.winthecontentgame.com/93
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ABOUT THIS SHOW
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between. Here are some topics covered in this podcast: 💡 How to get guests to promote your podcast with Kelly Mosser 💡 Making social media work while posting less with Katie Brinkley 💡 The missing piece in your coaching business with Chris Williams 💡 Mastering the art of podcast PR with Lauren Passell 💡 How to
HOSTED BY
Deirdre Tshien - Co-founder of Tuulie, a la carte AI tools for entrepreneurs and content creators
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