Wise Wednesday

In this episode of Wise Wednesday, host Jacob Britton engages with Paul Goudreault, a seasoned executive leader with over 40 years of experience. From geologist to CEO, Paul shares a career journey filled with lessons on leadership, mentorship, and personal growth.They explore the ADAPT model for structured career development, the power of self-belief, and how aligning personal and professional goals leads to a more fulfilling life. Paul also reflects on generational differences in the workplace, the art of mentorship, and what it means to truly make the right choice—even when it's hard.Whether you’re climbing the corporate ladder or redefining what success means, this conversation offers a roadmap for owning both your career and your life.Chapters 00:00 – Introduction to Wisdom and Experience 02:08 – Paul's Journey from Geologist to CEO 05:28 – Navigating Challenges in Leadership 09:29 – Unlearning to Learn: The Leadership Journey 11:17 – Transitioning to Mentorship and Writing 14:10 – The ADAPT Model: A Framework for Career Success 18:49 – Integrating Career Aspirations with Personal Life 22:06 – Generational Differences in the Workplace 26:08 – Advice to My Younger Self 30:29 – Boiling Down Life Lessons 33:43 – Upcoming Book: Own the Life You DeserveGuest Info Name: Paul Goudreault Website: https://paulgoudreault.comWise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative

In this episode of Wise Wednesday, host Jacob Britton sits down with Haley "Allé" Smith, founder of Opened World Design, to talk about her inspiring journey from helping artist friends in Chicago to building a global creative studio. Allé opens up about the challenges of starting from scratch, learning to value her creative work, and navigating fear and self-doubt to build a meaningful business.They dive into the importance of authenticity in brand voice, how community can fuel personal and professional growth, and why facing fear is often the key to unlocking your potential. Allé also shares the mission behind her studio and her passion for helping others bring their vision to life through strategic design and storytelling.Follow Allé and Opened World Design https://openedworlddesign.com https://www.instagram.com/alle.joyceWise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative

In this episode of Why's Wednesday, host Jacob Britton sits down with Adam Fox, a modern maker and woodworker, to discuss his journey from a marketing background to becoming a successful entrepreneur in woodworking. Adam shares his experiences, including his time as a ski instructor, the challenges of overcoming fear, and the importance of authenticity in building a brand. He also emphasizes the value of community engagement and innovative marketing strategies, such as offering woodworking classes. The conversation highlights the significance of taking risks and being true to oneself in the pursuit of success.Follow Adam and Fox Woodworkinghttps://www.facebook.com/foxwoodworkhttps://www.instagram.com/foxwoodwork/?hl=enWise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative

In this episode of Wise Wednesday, host Jake Britton sits down with freelance filmmaker and photographer Phil Carrel to discuss his creative journey, the impact of education on his career, and the importance of storytelling in video content. They explore the challenges of freelancing, the significance of collaboration, and the need for authenticity in small business marketing. Phil shares insights on his creative process, the value of relationships, and the necessity of persistence in the industry. The conversation emphasizes the importance of engaging audiences through genuine storytelling and the evolving landscape of video content creation.Learn More About Phil:  Website: https://www.philipcarrel.com/ Instagram: https://www.instagram.com/philipcarrel/ LinkedIn: https://www.linkedin.com/in/philipcarrel/Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative

In this episode of Wise Wednesday, host Jake Britton sits down with Jeff Dutton, a copywriter and brand strategist, to explore the power of words in branding and storytelling. They discuss Jeff's journey from aspiring lawyer to successful entrepreneur, the importance of authenticity in brand voice, and the challenges of maintaining consistency in messaging. Jeff shares insights on overcoming doubt and fear in pursuing one's passion, and the mission behind his publishing company, Big Water Press, which aims to help individuals share their unique stories with the world.01:53The Journey of Words and Branding04:33Entrepreneurial Drive and Creative Evolution07:37Defining Brand Voice and Identity10:44Authenticity in Storytelling11:38Uncovering Your Brand Voice13:29Consistency in Brand Messaging15:50Real-World Applications of Brand Identity19:01Overcoming Doubt and Fear22:20The Passion Behind Big Water Press24:43Core Truths and Final ThoughtsWise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative

In this episode of Wise Wednesday, host Jake Britton sits down with Austin Mariglia, the creator of Austin Automates, to discuss his journey from struggling fitness instructor to successful marketer.Austin shares his insights on the importance of unlearning old habits, the struggles of self-reliance, and the creation of his nonprofit, Michigan Sober Social.The conversation also delves into the concept of database reactivation, a strategy that helps businesses reconnect with past leads to generate new revenue. Austin emphasizes the need for personal accountability in business and the value of community support.Timeline: 01:26Austin's Story: From Struggles to Success06:13Unlearning and Evolving09:50The Transformation: Letting Go of Old Habits14:34Building Community: The Nonprofit Journey19:34Database Reactivation: A Game Changer for Businesses27:27Activating Your Database: Strategies for Success29:41The One Truth: No One is Coming to Save YouWise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative