Women Who Woo

This week’s card pull was the Four of Wands — the ultimate “homecoming” energy — and it set the tone for everything. In this episode, I’m sharing the through-line I’ve never fully said out loud: I’ve always been a gatherer. The one who builds the room, sets the table, and makes space for women to feel seen, supported, and fired up about what they’re creating. And that’s exactly what The ShineHaus is.I’m taking you behind the scenes of what it is, why I built it, and what’s inside (brand audits, monthly coaching + coworking calls, weekly community feedback, and my favorite — Golden Goods drops like stock-style photography + templates). Plus: why this founding member season is so special (including the “lock it in” rate + the ability to make special requests and help shape what we’re building together). If you’ve been sitting on an idea, an offer, or a next step you can feel in your bones… let this be your nudge. The foundation is laid. The house is warm. It’s time to open the door.Find me on Instagram at instagram.com/studioaray to chat or head directly to The ShineHaus here: https://www.araycoaching.com/offers/ycMkdhfm

In this episode of Women Who Woo, I reflect on my personal journey with business coaching — and how those experiences are shaping the launch of a brand-new offer. After pulling the Nine of Cups (“the wish card”) as guidance for this new phase, I'm sharing what I've learned about community, leadership, and what's truly needed in a coaching space. It’s an honest behind-the-scenes look at the imposter syndrome, procrastination, and self-doubt that can come with stepping into something bigger — and the mindset shifts that help you move forward anyway. We close with a challenge to envision your next goal as already done, and create from that energized, aligned place!

Season 3 is here, and I'm kicking it off with the kind of honesty I've been saving for exactly this moment. After a season of quiet, intentional work — from a six-month break from drinking to paying down debt to building the business I've been dreaming about — I'm pulling back the curtain on what that time actually looked like from the inside. The wins were real, and so were the hard parts: the isolation, the anxiety, and one very dusty dresser that made me stop and finally pay attention. If you've been in your own quiet season and haven't let yourself celebrate how far you've come, this one's for you.

An off the cuff, surprise trailer with tarot card reading! And on May 4th too?! Magic. Excited to spend time with you throughout this new season of Women Who Woo!

In this episode of Women Who Woo, I’m opening up about my unplanned hiatus and why pausing was exactly what my business and my soul needed. We’ll talk about honoring intuition, building a brand that works for your rhythm, and why rest isn’t the opposite of success — it’s fuel for it. Consider this your permission slip to slow down, trust the process, and create a business that blooms on your timeline.

This week on Women Who Woo, we’re tossing out the blocks that have been dimming your glow-up! I’m guiding you through a little meditation to visualize what’s been weighing you down — and how to move it. Plus, I’m sharing how limiting beliefs, comfort zones, and fear can quietly box us in, and how to reframe them with simple, powerful mindset shifts. If you’re ready for more clarity, light, and abundance — this one’s for you.Follow our new Instagram page @WomenWhoWoo and find me personally at @StudioAray. DM “LIGHT” to either account to be added to a special email list and get first details on upcoming coaching offers.Apply to be a guest on the pod at womenwhowoo.com

Coming in late, but hopefully hot! Giving you the realest takeaways for igniting your hottest summer, from clarifying your values to focusing your energy. This thrice recorded episode delivers now what it was intended to from the start: a real conversation with a peek at the unplanned, but intuitively-led actions necessary to getting the vibe right and diving into your Hot Brand Summer!

Season Two, our Summer Season, is here (already!) and we’re calling it A Summer of Becoming. In this episode, I’m sharing why I didn’t take a break, what’s shifting in my business, and what you can expect from this next chapter of Women Who Woo. Expect more magic, more action, more behind-the-scenes — and the reminder that momentum doesn’t always look perfect, but it’s always worth following. Plus: one simple question to ask yourself today that can change everything.Follow along on Instagram @womenwhowoo

In this episode of Women Who Woo, we’re talking all things manifestation — the real kind. I’m sharing what manifesting actually means to me and how I called in my dream studio. This isn’t about fluff or waiting around — it’s about alignment, intention, and action. Tune in for real talk, magic, and how to start calling in your own dream life, one aligned move at a time.

What do you do when you know you're being called toward something bigger — but fear, doubt, and anxiety try to pull you back into your comfort zone? In this episode, we’re talking about what it really feels like to navigate big change, trust your intuition, and take bold steps before you feel “ready.” Whether you’re shifting your brand, your life, or your energy, this one’s for you if you’re standing on the edge of something new and need a little encouragement to leap (woo included, of course).

In this episode of Women Who Woo, we're talking about what it means to show up as a business owner when the world feels overwhelming. If you've ever struggled to stay motivated, speak up, or sell your work during tough times — this one's for you. I'm sharing how we can lean on kindness, rituals, and our inner magic to stay grounded, keep showing up, and be a source of light, not from a place of perfection, but from love. A gentle, encouraging listen for anyone trying to navigate business with heart in hard times.

In this special Friday episode, I’m sharing the story of how a ladybug showed up in the most surprising of ways, reminding me that even when we feel off or uncertain, magic is still moving. If you’ve been craving a sign, a nudge, or just a little encouragement to reconnect with your own woo, this one’s for you.

Ever feel like your intuition is on vacation and your manifestations have hit pause? Same. In this episode, I’m sharing what it’s looked like lately to feel off — a little too comfy, a little disconnected from my usual magic — and what I’m doing to get back in alignment. From making big moves (literally) in my business to navigating doubts, signs, and delayed invoices, this is a vulnerable, real-time look at what happens when your woo feels wobbly. Plus, I’ll share actionable ways to reconnect with your own energetic rhythm when you’re feeling stuck. Consider this your reminder that growth and magic don’t always look glamorous — but they’re still working.

What does it really look like to start something new? In this episode, I’m taking you behind the scenes to July 2024 when Women Who Woo was just a whisper of an idea. I’m sharing real audio clips from the early days of naming and dreaming, plus a reminder that timelines flex, magic builds, and imperfect starts are still powerful ones. If you’ve been waiting for a sign to start your next big thing, this is it.

What makes you you — and how can you use that magic to build a business that stands out? In this episode, we’re diving into your Woo Factor: that unique, wonderful mix of quirks, gifts, energy, and essence that sets your brand apart. I’ll share tips for discovering it (even if you don’t know where to start), how to stop hiding your weird, and how tools like Human Design, astrology, and personality tests can help you reconnect with your magic. If you’ve ever wondered how to stand out without selling out — this one’s for you.

In this episode of Women Who Woo, I planned to talk about the first time I felt the magic — but as it turns out, woo doesn't always show up with a neon sign. Instead, I share one of the first moments I recognized real woo in action: a ring, a bold friend, a surprising realization… and a proposal that followed just two weeks later. We’ll talk about what it means to energetically hold onto the past, how it can block the new, and why this matters so much in business, too. Plus, I introduce a new ritual for the show: Wooiest Moment of the Week — and invite you to start spotting your own moments of magic.

The women around us shape us — and in this episode, I’m sharing the stories of the ones who inspire me right now. From my best friend E, who gives with her whole heart, to the brilliant Busy Philipps (aka my unofficial BFF), to the women in my community who are quietly leading, creating, dreaming, and expanding what’s possible for all of us — this is a love letter to the power of women supporting women. Let’s talk about kindness as leadership, visibility as courage, and why cheering each other on is one of the most magical things we can do.

In this heartwarming and soulful episode, I’m taking you back to where my magic began — to the women who shaped my spirit, inspired my creativity, and taught me what it means to live with intention and intuition. From my young artist mom to my sassy neighbor Apple, to my grandmothers who held wisdom in their own quiet ways — this is a story of legacy, energy, and remembering who you are. Because sometimes the most powerful woo starts with the women who came before you.

What does *woo* really mean in life and business — and how do you tap into it to build your brand magic? In this episode, we’re getting to the heart of Women Who Woo: what it means to lead with intuition, believe in your wildest dreams, and create a business that blends strategy with soul. This is what woo means to us.Follow for branding, manifestation, and more at instagram.com/studioaray

Welcome! I’m so happy to be here with you. A quick introduction to get us started…