Writing & Influence

🎙️ Writing & InfluenceEpisode Title: Designing Your Voice: From Corporate Guardrails to Entrepreneurial FreedomGuest: Kristiana Corona – Design Leader, Coach, and Entrepreneur Host: Elaine Acker✨ Episode HighlightsIn this episode, Kristiana Corona shares her journey from corporate leadership to building a purpose-driven brand and coaching business. With experience at Amazon and a background in UX design, Kristiana dives into how writing, design thinking, and even AI can help you lead with clarity and communicate with intention.Whether you're navigating a big career pivot or finally ready to hit “post” on LinkedIn, Kristiana’s insights will give you the courage—and tools—to show up with confidence.What You’ll Learn:The shift from corporate to entrepreneurship: Why stepping away from structure can be liberating—and terrifying—and how to build your voice on the other side.How to start posting online without fear: Real talk about internal barriers, perfectionism, and what it takes to share your message with the world.Bridging writing and design: How Kristiana’s UX background influences her content creation and why every word and visual should serve the user.Using AI as a thought partner: Kristiana’s honest take on using AI for structure and brainstorming without losing your voice.Multiplying your message: How one piece of content can become 12 powerful touchpoints with your audience—and why repetition is not a bad thing.🔧 Tools & Strategies Mentioned:Dan Sullivan & Dr. Benjamin Hardy's books: “10X Is Easier Than 2X,” “Who Not How,” “The Gap and the Gain”Design thinking in writing: Use goal-driven structure to improve clarity and user experienceAI tools: Use as a co-creator for structure, not a substitute for your messageContent repurposing: Start with a theme or long-form piece, then create blogs, posts, carousels, and reels from that single source💬 Notable Quotes:“The only way to learn is to start.” “Don't compare your step one to someone else's step twenty.” “Every design element—and every word—should serve a purpose.” “AI is a powerful partner, but your words are what matter most.”👥 Connect with Kristiana:LinkedIn: Kristiana CoronaWebsite: https://www.worthytolead.co/Explore her 1:1 coaching, membership opportunities, leadership workshops, and community for human-centered leaders.

Beyond Performance: How to Show Up Authentically in Your Brand and Life with Lisa McGuire🔗 Episode Summary:In this episode, Elaine sits down with Lisa McGuire, an Authenticity Architect and Reinvention Strategist, to explore what it truly means to build a brand — and a life — rooted in identity, not performance. Lisa shares her Four Rs framework for rediscovering your voice, insights on journaling as a tool for transformation, and how Human Design can help you operate in alignment with your true self.Whether you're building a business, creating content, or navigating a personal reinvention, this conversation will inspire you to trade the script for something real — and powerful.🔑 What You’ll Learn:How to move from performance to presenceWhy journaling is a secret weapon for clarityLisa’s Four Rs Framework: Remember, Reveal, Resonate, RadiateThe difference between exposure and authenticityHow your Human Design can unlock your energy and impactWhy your voice is your most powerful branding asset🧠 Key Takeaways:“Performance is exhausting. Authenticity feels comfortable and real.” “You don’t have to reveal everything — just enough to build connection.” “Journaling is not a chore. It’s a doorway.”👤 Guest Bio:Lisa McGuire is an Authenticity Architect, Reinvention Strategist, speaker, and podcast host. She helps entrepreneurs and leaders reconnect with who they are and translate that clarity into their personal brand and business. Through her proprietary frameworks and Human Design integration, Lisa helps people show up with clarity, confidence, and resonance.Connect with Lisa:Website: lisamcguire.comLinkedIn: Lisa McGuireEmail: [email protected]📌 Episode Resources:Lisa’s program: Next Steps to the New YouLearn more about Human DesignFollow Lisa’s podcast: Your Passion, Purpose & Personal Brand🎧 Listen + Subscribe:Don’t miss future episodes! Subscribe to Writing & Influence on Apple, Spotify, or wherever you get your podcasts.

An epic journey with Christine Sadry Summary Christine Sadry discusses her memoir “Thirteen Years Lost” which chronicles her journey from leaving Poland at age nine to becoming a UN diplomat. She shares her experiences of early trauma, including losing her mother at five and a difficult adoption in America, followed by a thirteen-year separation from her family. The conversation explores her remarkable career at the UN, including working in war zones, learning to drive tanks, and meeting her husband in Mozambique. Throughout the interview, Sadry emphasizes the importance of taking risks, embracing opportunities, and the healing power of sharing one’s story. Guests Christine Sadry - Former UN diplomat and award-winning author of “Thirteen Years Lost,” a memoir chronicling her journey from Polish orphan to international diplomat. Her story encompasses loss, resilience, and ultimate triumph as she navigated cultural transitions, career challenges, and personal transformation. Topics discussed Immigration and cultural adaptation Overcoming childhood trauma Career development at the United Nations International diplomacy and peacekeeping Writing and publishing a memoir Taking risks and embracing opportunities Personal growth and transformation Family separation and reunion Travel and cultural experiences Finding love in unexpected places Key Takeaways Taking calculated risks can lead to extraordinary life opportunities It’s never too late to heal from past trauma and share your story Travel and cultural exposure expand personal growth and understanding Writing can be both therapeutic and inspiring for others Success often requires stepping out of your comfort zone Personal stories can inspire others to make positive life changes Notable Quotes “Take the risk because the rewards are great. The beginnings are painful, are scary, are beyond belief. But if you don’t take the risk, you don’t get the reward.” — Christine Sadry “Once you do it, you realize that you’re capable of so much more than you give yourself credit.” — Christine Sadry “For women, we never think we’re good enough. Even no matter how strong and competent or brave or whatever.” — Christine Sadry “If this orphan who came from another country didn’t speak the language managed life… it’s possible. You can do it.” — Christine Sadry Entities Mentioned United Nations Literary Titan Award Independent Book Publishers Award Circumnavigators Club Poland Keywords memoir, diplomacy, immigration, healing, transformation, resilience, international relations, peacekeeping, cultural adaptation, personal growth Get the book Experience an extraordinary journey of resilience and transformation through Christine Sadry’s award-winning memoir “Thirteen Years Lost.” From Polish orphan to UN diplomat, her story proves that with courage and determination, you can overcome any obstacle and create an extraordinary life. Let her inspiring journey motivate you to take those crucial risks that could transform your own life. 

Ta-Da! Leadership: How Joy, Improv, and Celebration Fuel Better Teams with Joel ZeffWhat happens when you bring laughter, improv, and a whole lot of heart into leadership? You get Joel Zeff. In this episode, Joel joins Elaine Acker to talk about the power of “Ta-Da!” moments, how celebration drives confidence, and why fun is not just nice to have—it’s essential to great leadership.From the improv stage to the keynote spotlight, Joel shares how small wins, positive support, and ownership can transform the way we lead and collaborate. Plus, he pulls back the curtain on his writing process, the real story behind his bestselling book, Make the Right Choice, and why starting is the hardest—and most important—step for any author.🗣️ What You’ll Learn:Why celebrating “Ta-Da!” moments fuels creativity, passion, and innovationHow improv teaches powerful lessons about leadership and teamworkJoel’s approach to writing a business book that’s actually fun to readThe surprising way his book got published (spoiler: the publisher called him!)How to stop over-editing and know when your writing is readyWhy every author needs a deadline, a habit, and a whole lot of grace📌 Resources & Mentions:Joel’s book: Make the Right Choice: Lead with Passion, Elevate Your Team, and Unleash the Fun at WorkConnect with Joel on LinkedInMore about Joel’s keynotes and workshops at joelzeff.comWant to write your own book? Visit sparx360.com for resources and support🔥 Quote of the Episode:“Everybody has a story. Everybody has something to share that can guide or inspire others.” — Joel Zeff🙌 Let’s Keep the Conversation Going:Loved this episode? Share it with a friend, leave a review, or connect with Elaine on LinkedIn. And don’t forget to celebrate your own Ta-Da moments today—you’ve earned it.

Go For No: Rewriting the Rules of Rejection with Andrea WaltzAndrea Waltz discusses the 25th anniversary sequel to her bestselling book Go For No and explores how embracing rejection leads to success. She shares insights about the new book’s storyline featuring a 20-year-old protagonist, discusses the evolution of the Go For No philosophy, and offers practical advice about overcoming fear of rejection. The conversation covers publishing insights, storytelling techniques, and how the principles apply beyond sales to areas like education, leadership, and personal growth.Guests• Andrea Waltz - Co-author of the bestselling book ‘Go For No’ and its sequel. Along with her husband Richard Fenton, she’s known for transforming how people think about rejection and failure in business and life.Topics discussed• The philosophy behind ‘Go For No’• Writing and publishing Go For No: The Sequel• Overcoming fear of rejection• Storytelling in business books• Self-publishing insights• Building resilience in young professionals• Reframing failure and success• The power of asking and persistenceKey Takeaways• Success often requires embracing and actively seeking rejection• Only the customer should end the sale, not the salesperson• Stop giving yourself a ‘no’ before others have the chance• Perfectionism often prevents people from taking action• Focus on the process rather than just the outcome• Creating ‘no awareness’ helps achieve bigger goalsNotable Quotes• “Stop talking yourself out of opportunities. Stop saying no to yourself.” — Andrea Waltz• “It’s one thing to get that no… But you don’t want your head hitting the pillow thinking, I wonder what would have happened if I had just gone up and asked.” — Andrea Waltz• “The secret is when you see other people getting ahead… somewhere along the way, they made a choice to just play differently.” — Andrea WaltzLinks• Go for No! The Sequel (book)• Andrea Waltz• Richard Fenton• No Quotient Quiz• Sell Well Conference in Houston• Panola CollegeKeywordsrejection, sales, resilience, mindset, persistence, storytelling, publishing, failure, success, courageInvite your friends and colleagues to Writing & Influence Newsletter. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

Your Hidden Advantage: Breaking the Broken Cookie Effect with Patty BlockBusiness advisor Patty Block discusses how women business owners often undervalue their services and sacrifice their own interests, a pattern she calls the “broken cookie effect.” She explains strategies for value-based pricing, building business value, and preparing for potential exits. Patty emphasizes the importance of standardizing pricing models and operations while maintaining business stability. She shares insights from her book Your Hidden Advantage and her experience helping women position their businesses for successful exits.GuestsPatty Block - Business advisor, author of ‘Your Hidden Advantage,’ and creator of the Broken Cookie Effect. She helps women business owners optimize pricing, positioning, and exit planning, drawing from nearly 20 years of experience working with professional service companies.Topics discussed• The Broken Cookie Effect and women’s tendency to self-sacrifice in business• Value-driven pricing strategies• Building business value for potential exits• Common myths about growing a business• Balancing secrecy and stability during exit planning• The importance of standardization in business operations• Women’s unique challenges in business exits• The three acts of women’s professional livesKey Takeaways• Value-based pricing should replace hourly rates to better reflect the true worth of services• Standardizing pricing models makes discussions less personal and more strategic• Business valuations early in the exit process can be costly and ineffective• Building a sellable business requires intentional planning and structure• Women often need to overcome generational conditioning about business ownership• Exit planning typically requires about five years of preparation• Maintaining business stability while planning an exit is crucialNotable Quotes• “Putting yourself last doesn’t serve anyone.” — Patty Block• “It’s not about how much time you’re spending on something. It’s about the value that you’re bringing to the client.” — Patty Block• “We are shocked because if it’s a fair offer, the amount of money is a validation.” — Patty Block• “Women don’t retire. We always go on to our next thing.” — Patty BlockQuick Links • Your Hidden Advantage • Patty Block’s Website • Revenue Roundtable • Value Driven Pricing Invite your friends and colleagues to Writing & Influence Newsletter. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

Making Work Fun Again with Jake Brown: ADHD, Bad Bosses, and the Power of DoodlingAuthor, coach, and self-proclaimed workplace fun-bringer Jake Brown joins Elaine for a refreshingly honest and wildly insightful conversation. From surviving toxic bosses to teaching thousands how to doodle their way into hyperfocus, Jake shares practical tools and laugh-out-loud stories for thriving at work—especially if you think a little differently. Whether you lead a team or lead yourself, this episode will leave you energized, empowered, and maybe a little more doodle-happy.0:00 Welcome + Meet Jake Brown2:03 Why Fun is a Survival Skill5:20 The Conference Moment That Changed Everything8:40 Doodling for Dopamine: Why It Works13:45 Skeptics Welcome: When Weird Works18:10 How “Coworking Calls” Changed One Company’s Culture21:40 The Book That Almost Wasn’t27:10 Storytelling with Heart and Humor31:35 The W.I.P.E. Framework for Work (and Life)37:15 When You’re the Bad Boss (To Yourself)42:00 Real Talk About Trust, Delegation, and Managing Up47:00 Current Reads + Inspired Recommendations50:40 How to Work with Jake (or Just Get a Good Laugh)Resources:💩 Get the book: LeaderSH!T by Jake Brown🎧 Download the free first chapter (PDF or audio) at leadership.co🧠 ADHD tools + coaching: jakebrown.co📘 Books mentioned: Escape from Tarikiak by Ben Brown They’ll Fight Over It When You’re Dead by Dave Munson Whether you’re stuck in a toxic job or just trying to make your workday feel a little less overwhelming, Jake reminds us that fun is fuel, stories are strategy, and even the messiest jobs can lead to something meaningful.Invite your friends and colleagues to Writing & Influence Newsletter. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

Turning Years of Experience Into a Valuable Resource with Bruce RosenthalLooking to harness the full potential of corporate sponsorships? Join Elaine as she sits down with Bruce Rosenthal, author of 'Mastering Association Corporate Sponsorships.' Discover how Bruce leveraged decades of experience to transform how associations engage with corporate sponsors. They explore the evolving landscape of sponsorships, from year-long engagements to the impact of COVID-19, and the shift from transactional relationships to strategic partnerships. Learn how actionable strategies and deep industry insights from Bruce's new book can help associations drive revenue and deliver member value. Whether you're an association leader or a corporate partner, this conversation reveals how to navigate challenges and seize opportunities in today's competitive environment.00:00 Introduction and Guest Welcome01:44 Challenges Facing Associations03:22 Shift in Corporate Sponsorships04:07 Impact of COVID on Sponsorships05:52 Educate to Sell: A New Approach11:03 Writing the Book: Inspiration and Process18:51 Case Studies and Real-World Applications32:12 Final Thoughts and OpportunitiesResources:Mastering Association Corporate Sponsorships by Bruce RosenthalConnect with Bruce on LinkedInThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to Writing & Influence Newsletter. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

How does a writer turn everyday experiences into bestselling novels? Join us as we chat with Susan Wiggs, the acclaimed author of over 50 novels, including favorites like 'The Apple Orchard' and 'The Lost and Found Bookshop.' Susan shares her insights on the writer's journey, the power of storytelling, and the elements of fiction that nonfiction writers can use to enhance their work. We dive into her inspirations, discuss the creativity sparked by her daily life, and get a sneak peek into her upcoming novel 'Wayward Girls,' which explores the true horrors of Magdalene Laundries. Plus, Susan offers a heartwarming look at the importance of human connections, both in her narratives and in her life. Whether you're a seasoned writer or just starting out, this conversation is full of valuable advice and inspiration.00:00 Introduction to Susan Wiggs01:30 Elements of Fiction for Nonfiction Writers05:24 The Writing Process and Daily Routine11:09 Early Writing and Career Evolution15:01 New Book: Wayward Girls24:19 Personal Inspirations and Future Projects27:24 Favorite Bookstores and Hobbies32:52 Advice for Aspiring Writers35:22 Conclusion and Final ThoughtsResources:Preorder Susan’s latest book!Join Susan’s mailing list and stay up-to-date on new releases!Follow Susan on InstagramThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to Writing & Influence Newsletter. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

How do you find and capture the unseen beauty of the wild? Wyman Meinzer, the official state photographer of Texas, shares his remarkable journey from a degree in wildlife management to publishing iconic images in prestigious magazines like National Geographic and Smithsonian. Discover the biggest obstacles he faced, how the rise of digital photography transformed his career, and why his powerful imagery continues to resonate. Join us as we delve into his inspiring stories, the essence of Texas’ rolling plains, and the poetic storytelling behind his captivating photographs.00:00 Introduction and Guest Welcome01:43 Wyman Meinzer's Early Career and Challenges03:08 Life in the Rolling Plains04:31 Transition to Real Estate Photography08:10 Collaborations and Writing Journey11:58 Advice for Aspiring Photographers and Writers17:52 Memorable Moments and Reflections23:23 Love for History and Final ThoughtsResources:https://www.instagram.com/wymanmeinzer/https://www.facebook.com/wymanmeinzer/The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to Writing & Influence Newsletter. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

What happens when you or your company is going through a crisis? How do you communicate with customers and your team? Join us as we sit down with Kristi Piehl, the founder and CEO of Media Minefield. Kristi shares her journey from Emmy award-winning TV news reporter to successful entrepreneur. Learn key insights about managing crisis situations, the importance of proactive planning, and the role of authenticity in communication. Kristi also shares personal anecdotes, including her own son's battle with cancer and how it shaped her social media presence. Don't miss Kristi's expert advice on leveraging thought leadership and building a personal brand that resonates with your audience.00:00 Introduction and Guest Welcome01:23 Crisis Communication Strategies04:27 Common Mistakes in Crisis Management07:30 From Journalism to PR: Kristi's Journey11:01 Entrepreneurial Challenges and Lessons16:52 Leadership and People-First Philosophy21:41 Thought Leadership and Social Media28:47 Personal Story: Impact of Social Media33:06 Upcoming Book and Final ThoughtsResources:https://www.linkedin.com/in/kristipiehl/https://www.media-minefield.com/The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to Writing & Influence Newsletter. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!18AUCBE5G7AEKVZ8

Are you struggling to navigate a business transition or feeling stuck with your current branding? Meet Sarah Sears, the visionary founder of S Design, who's been pivotal in shaping the look and feel of iconic sites in Oklahoma City and the state's branding. Learn how Sarah combines design, strategy, and mentorship to help businesses manage growth and change. From launching Oklahoma's AIGA chapter to working on complex branding projects, Sarah's insights into the power of consistent brand perception, the importance of understanding your audience, and the nuances of color selection will inspire you. Discover her journey, her exciting involvement with the upcoming LA Olympics, and her holistic approach to branding that aligns business strategy with visual identity. Whether you're a small business owner or part of a large organization, Sarah's grounded yet creative methods will provide you with actionable takeaways to elevate your brand.00:00 Introduction to Sarah Sears00:29 Sarah's Impact on Oklahoma City02:27 Sarah's Role in the LA Olympics04:18 Branding Strategies for Businesses in Transition06:24 Case Studies and Real-World Examples13:44 The Emotional Side of Branding16:50 Color Theory and Practical Branding Tips23:43 When to Consider a Rebrand28:13 The Importance of Internal Brand Alignment32:14 Sarah's Personal Interests and Closing RemarksResources:https://www.sdesigninc.com/https://www.linkedin.com/in/sarahsears/The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!CKSLTT4GOT9YBUTD

What if the biggest obstacle to your success is your own fear? On this episode I’m joined by Scott Ballard, a leadership coach, entrepreneur, and author who turned his childhood struggles with dyslexia into a career of empowering others. From coaching CEOs and NFL players to making strides in personal growth, Scott shares the transformative power of encouragement and how he helps individuals confront and conquer their fears. Discover how Scott's own journey led him to write the book 'The Biggest Disability is a Bad Attitude' and how he's inspired countless others to break through their limits. Learn practical steps to shift from fear to courage and the importance of embracing joy in the journey. If you're ready to unlock new opportunities and reach your full potential, this conversation is a game changer.00:00 Introduction to Scott Ballard01:14 Scott's Journey and Discovering His Superpower02:36 Overcoming Fear and Building Courage03:51 Personal Breakthroughs and Coaching Experiences08:02 Scott's Business Transformation12:21 Writing and Publishing a Book with Dyslexia28:12 The Power of Joy and Gratitude35:42 Final Thoughts and Parting WordsResources:https://www.confidencecoach.org/https://www.linkedin.com/in/scott-ballard-a3250422/The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!CKSLTT4GOT9YBUTD

Keira and Elaine are back with a deep dive into their experience at Grow 2025, Catherine Brown’s incredible conference in Galveston. They share insights on prosperity, money mindset, and the powerful connections formed in the room. From overcoming introvert resistance to embracing the transformative conversations at the event, this episode is packed with takeaways.Keira reflects on the impact of Ryan Brown’s thought-provoking discussion on prosperity and forgiveness, while Elaine highlights how Katherine Pomerantz’s session shifted her perspective on time and money. Plus, they discuss a standout moment—offering five-minute content strategy sessions as sponsors—which proved just how easy it can be to generate valuable ideas when you have the right guidance.Stick around to hear how this experience is shaping exciting changes for the podcast and where you can join them next!What You’ll Learn in This Episode: • The power of redefining prosperity beyond money 💰 • Why examining your money story is key to unlocking growth • The permission to NOT chase a 7-figure business (and why that’s freeing!) • How quick, intentional conversations can generate endless content ideas • The importance of referrals and connections in business growthKey Takeaways & Favorite Moments:🔹 “I felt like I was meant to be in that room.” – Keira on overcoming resistance to attending🔹 Ryan Brown’s powerful question: What does prosperity mean to you?🔹 The eye-opening exercise from Katherine Pomerantz: Why are you grateful for money?🔹 Erica Bryant’s refreshing perspective: You don’t have to want a million-dollar business!🔹 Scott Ballard’s life-changing coaching session for Keira🔹 Blessing Richardson on monetizing existing resources in the age of AI🔹 How the five-minute interview strategy helped people realize that content isn’t as hard as they thinkResources: GROW 2026The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

SummaryIn this enlightening episode, Elaine and Keira Crooms discuss the complexities of tech stacks and the impact they have on expressing influence online. They focus on the benefits of consolidating tech tools, specifically highlighting the all-in-one capabilities of Kajabi. Keira shares valuable insights on how business owners can maximize their content and streamline their operations using Kajabi, from hosting websites to creating courses and building communities. This episode is a must-listen for anyone looking to optimize their tech setup and enhance their digital presence.Guests• Keira Crooms: A seasoned expert in technology solutions, Keira specializes in helping business owners streamline their processes through effective tech stack management with platforms like Kajabi.Topics discussed• Importance of evaluating your tech stack• Overview of Kajabi’s features• Content creation and distribution strategies• Role of social media and other platforms in content marketing• Value of email marketing and building a mailing list• Benefits of customizing user experience with landing pagesKey takeaways• Tech Consolidation: Review and consolidate your tech tools to optimize cost and efficiency.• Kajabi’s Potential: Kajabi offers a comprehensive suite of tools including website hosting, course creation, and email marketing.• Content Strategy: Align your content with sales goals to drive conversions.• Essential Automations: Utilize automations to enhance customer experience and streamline operations.• Website Customization: Use unlimited landing pages to tailor user experience and increase engagement.Notable quotes•  “Tech stacks might not sound sexy, but they are essential for influence.” - Elaine• “If they don’t know it, they can’t buy it.” - Keira Crooms• “The world needs more of you.” - ElaineEntities mentioned• Kajabi• National Business Development Association• Squarespace• Mighty Network•  CircleKeywordsTech stack, Kajabi, content strategy, course creation, email marketing, landing pages, automation, digital presence, business ownersThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

Episode Summary:In today’s crowded market, how do you differentiate yourself and sell more? The answer: Thought leadership and strategic content. In this episode, we dive deep into how you can establish trust, build authority, and create content that not only elevates your brand but also drives sales.We’re pulling insights from experts like Catherine Brown and Elaine Acker to explore the power of positioning yourself as a thought leader. Whether you’re an entrepreneur, coach, or online service provider, these strategies will help you amplify your voice, engage your audience, and convert leads into loyal clients.What You’ll Learn in This Episode:✅ How to define your expertise and carve out a unique perspective✅ Why reframing familiar concepts with fresh insights can set you apart✅ The key pillars of a winning content strategy (Educational, Inspirational, Conversational)✅ How storytelling strengthens engagement and builds trust with your audience✅ Ways to repurpose and recycle content for maximum impact✅ How to measure the effectiveness of your content and refine your approachActionable Takeaways:🔹 Identify your thought leadership niche and start sharing your insights.🔹 Develop a content strategy that aligns with your sales goals.🔹 Use personal storytelling to foster deeper connections with your audience.🔹 Experiment with multiple content formats—blogs, podcasts, videos, and social media.🔹 Track performance metrics and adjust your strategy to optimize results.The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

In this episode, Jeffrey Schlissel, author of Craveable Obsessed, Journals of a Food Addicted Chef, shares his unique insights into the intersection of mental health and the culinary industry. Jeffrey discusses his personal experiences with mental health challenges, thought leadership, and the importance of setting boundaries. He also highlights the need to support local farmers and collaborates on farm-to-table initiatives. This episode is a compelling conversation about confronting mental health stigma, redefining leadership, and creating memorable culinary experiences.Guests•         Jeffrey Schlissel: Author, chef, public speaker, and owner of the Bacon Cartel. Known for his advocacy on mental health in the culinary industry and support for local farmers. Connect with Jeffrey        LinkedIn        Instagram        Website Topics discussed•         Mental health in the culinary industry•         Thought leadership and personal experiences•         Importance of setting boundaries•         Supporting local farmers and farm-to-table initiatives•         Redefining leadership vs. being a bossKey takeaways•         Normalizing the discussion of mental health can lead to better support systems.•         Setting boundaries is crucial for personal and professional well-being.•         Supporting local agriculture strengthens community and sustainability.•         True leadership involves collaboration and valuing team input.Notable quotes•         “If you feel pressured, you are in the wrong relationship.” - Jeffrey Schlissel•         “The less we talk about it, the more we are demonizing it.” - Jeffrey Schlissel•         “A boss just points. A leader steps in and says, here’s the problem. What do you think?” - Jeffrey SchlisselMentions•         The Cookbook Creative•         American Culinary Federation•         The Bacon Cartel•         Ever After Farms•         Craveable Obsessed: Journals of a Food Addicted Chef Keywordsmental health, culinary industry, thought leadership, farm-to-table, local farmers, Jeffrey Schlissel, leadership, boundaries, sustainabilityThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

SummaryIn this episode, we sit down with Sean Patton, author of “A Warrior’s Mindset: The Six Keys to Greatness.” Sean shares insights from his extensive military background and discusses how leadership and self-discipline are pivotal in personal and professional success. The conversation explores the themes of gratitude, self-leadership, and the significant role veterans can play as unifying forces in society. Aimed at business leaders and anyone looking to amplify their impact, this episode is filled with practical advice and motivational stories that emphasize the importance of dreaming big and taking responsibility.GuestsSean Patton: Former Army officer, Green Beret, entrepreneur, and author of “A Warrior’s Mindset: The Six Keys to Greatness.” Sean coaches business leaders and speaks on leadership and personal development.Connect with Sean PattonDiscover the keys to unlocking your full potential with Sean Patton’s leadership strategies. Whether you’re a business leader or on a personal development path, Sean offers invaluable insights into leadership and personal responsibility. Follow Sean for inspiring discussions that will motivate you to maximize your impact on the world.LinkedInNo Limits Leadership PodcastBook Sean Patton as a SpeakerTopics discussed• The essence of a warrior’s mindset•  Importance of self-leadership• The role of veterans in societal unity• Overcoming personal limits through gratitude and perspective• Developing a leadership framework in businessKey takeaways• Self-leadership is the foundation of effective leadership.• Veterans have a unique opportunity to foster unity.• Gratitude and perspective fuel personal growth.• Critical thinking and challenging one’s beliefs are essential.• Defining success and working towards it with intentionality.Notable quotes•  “Be an American worth fighting, killing, and dying for.” – Sean Patton• “Maximize your own experience of life, maximize your impact on others.” – Sean Patton• “You’re never going to be able to lead others better than you can lead yourself.” – Sean Patton• “If you aren’t challenged by your thoughts, you’re not thinking hard enough.” – Sean PattonEntities mentioned• West Point• Army Special Forces (Green Berets)• 101st Airborne Division• Fortune 500 company• Jiu Jitsu businessKeywordsLeadership, self-leadership, gratitude, veterans, unity, personal responsibility, business coaching, entrepreneurship, mindset, personal growthThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

SummaryIn this episode, we step away from our usual discussions on nonfiction publishing to explore the dynamic world of fiction publishing with author J. D. Barker. Barker shares his experiences navigating the publishing industry, from his early days as a ghostwriter to collaborating with big names like James Patterson and the family of Bram Stoker. Discover how Barker strategically markets his books, his views on traditional versus hybrid publishing, and his advice for aspiring authors.Guests• J. D. Barker: Bestselling author known for thrillers and horror novels, including collaborations with authors like James Patterson. Barker has a unique perspective on both writing and the business side of publishing.Topics discussed• Evolution of the publishing industry• Marketing strategies for authors• Collaborating with other authors• Traditional vs. hybrid publishing models• Importance of understanding and engaging your audienceKey takeaways• It’s crucial to distinguish yourself in the crowded market.• Collaboration and networking can significantly enhance a writer’s career.• The publishing industry is rapidly changing, and adaptability is key.• Authors should consider various publishing routes, including hybrid models.• Writing consistently, even in small amounts, can lead to significant achievements.Notable quotes• “Every time I think I’ve captured lightning in the bottle for the last time, my phone rings with something else.” - J. D. Barker• “You always have to come up with a way to distinguish yourself from everybody else.” - J. D. Barker• “Anybody can get it done if you set your mind to it.” - J. D. BarkerEntities mentioned• Stephen King• James Patterson• Bram Stoker’s family• Rolling Stone• Simon & Schuster• Amazon KDP• Random House•  HarperCollinsKeywordspublishing, marketing, fiction, hybrid publishing, collaboration, J. D. Barker, Stephen King, James Patterson, authorship, writingThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

Elevate Your Influence at ConferencesShow NotesSummaryIn this interview, host Elaine Acker and guest Pandora Hodges, founder and CEO of Sharpline Sales, discuss strategies for elevating your influence and making the most of conference experiences. They cover topics like crafting a compelling value proposition, building referral networks, and preparing ahead of time to connect with the right people at conferences.Guests•   Pandora Hodges, CEO of Sharpline Sales Topics discussed•   Elevating your influence at conferences•   Crafting a value proposition•   Building referral networks•   Preparing for conferencesKey Takeaways•   Have a clear, concise value proposition prepared ahead of time to share with new connections•   Leverage conference networking opportunities to identify and cultivate the right referral partners•   Allocate time after a conference to follow up with new contacts and continue building those relationshipsNotable Quotes•   “When you have referral partners, it really is like making more than one of yourself, because if you groom that relationship and you invest in that person, they’re going to represent you in the way that you’ve taught them.” — Pandora Hodges•   “The reason I like this worksheet is I can go into a group that is new to me. And if I follow this template, I am gonna be able to share who I am and people are gonna come to know me and be able to refer me quickly.” — Pandora HodgesEntities Mentioned•   Catherine Brown•   Grow 2025•   Sell Well•   Tech Collaborative in Houston, TexasResources:Who We Are, Who We Serve PDFWho We Are, Who We Serve TemplateThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

Episode Description/Show Notes:In this episode, Keira Crooms, Elaine Acker, and Bill Gannon dive deep into the art of effective presentations and everyday communication. Bill, a seasoned expert in presentation skills, sheds light on how impactful presenting goes beyond the big keynote stages—it’s about showing up powerfully in our daily interactions, from team meetings to sales calls. Together, they explore the importance of understanding your audience, establishing clear presentation goals, and avoiding common pitfalls like scripted monotony and overloaded slides.Throughout the discussion, Bill shares actionable strategies for making presentations memorable and engaging. He emphasizes connecting with the audience, whether it’s a room full of busy medical professionals or an audience at a high-energy conference. Keira and Elaine add their insights on avoiding assumptions about audience needs, tailoring content, and infusing personality into every presentation. They wrap up with a look at the bigger picture of conference dynamics and how skilled emceeing can connect themes across sessions, keeping the energy alive.From practical tips on avoiding “PowerPoint purgatory” to advice on crafting presentations that serve a purpose, this episode is packed with valuable guidance for anyone looking to communicate with impact.Key Takeaways: • Everyday Presentation Matters: Presentations aren’t limited to keynotes; they happen in daily settings that influence our connections and credibility. • Know Your Audience: Avoid assumptions, research the audience, and tailor messages for lasting impact. • Set a Clear Goal: Keep presentations focused with a central purpose, removing anything that doesn’t serve that goal. • Avoid Script Dependence: Find ways to engage, interact, and adapt on the fly to keep things lively. • Conference Flow: As an emcee or speaker, stay tuned to the overall theme and connect messages to create a cohesive experience.The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

Important: Register for the free workshop HERE.It's LIVE on Tuesday, October 29 at 1:30 PM Central!SummaryIn this episode of Cover-to-Cover Influence, Elaine Acker and Keira Crooms discuss the parallels between publishing a book and creating an online course. They take listeners behind the scenes of the course: Your Book, Your Rules, and share insights on developing a course, the importance of understanding your audience, and how books and courses can significantly amplify a business’s reach and impact. The episode emphasizes the importance of addressing frequently asked questions and leveraging knowledge to connect with a broader audience. Elaine also highlights an upcoming webinar that will guide participants on enhancing their business through book publishing.HostsElaine Acker: A marketing strategist with a background in book publishing and course creation.Keira Crooms: An expert in project management, course development and business delegation strategies for CEOsTopics discussedThe similarities between book publishing and course creationStrategies for reaching a wider audienceThe importance of understanding your audience’s needsSteps involved in creating and launching a courseThe role of webinars in building sales funnelsKey takeawaysPublishing a book or creating a course can significantly increase visibility and authority.Understanding your audience’s needs is crucial for successful content creation.The process of course creation involves detailed planning and execution.A well-crafted course or book can serve as a powerful marketing tool.Self-publishing is a viable and effective option for reaching audiences.Notable quotes“Every business can benefit from a course because we have so much knowledge to share.” — Keira“The book or a course really is the thing that has a job to do in marketing your business.” — Elaine“If you don’t have the capacity to take on everyone who wants your service, which most of us don’t, then a course is for you.” — Keira“It’s 100% okay to self-publish today.” — Elaine“You don’t have to be a best seller in order to grow your business with a book.” — ElaineEntities mentionedKajabiAmazonLinkedInKeywordsbook publishing, course creation, audience engagement, self-publishing, online learning, marketing strategy, business growth, webinarThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

SummaryElaine Acker introduces “Cover to Cover Influence,” a podcast designed for business leaders and aspiring thought leaders who want to amplify their voice through effective content creation. As a publisher, Elaine emphasizes the immense power of words in expanding influence, enhancing marketing efforts, and sharing compelling stories through content and books. Each episode serves as a short masterclass offering actionable steps and resources to help listeners harness their unique voice and boost their leadership presence.Topics discussedImportance of authentic voice in content creationThe power of words in influencing and persuadingStrategies for effective content marketingSteps to becoming a memorable leaderPublishing with purpose and passionKey takeawaysWords can significantly amplify your influence.Authenticity is key to unforgettable content.Content creation is crucial for business growth.Purposeful publishing can enhance leadership presence.Notable quotes“Words have an incredible power.” – Elaine Acker“Let’s make your words work for you.” – Elaine Acker“Your voice matters. Let’s amplify it together.” – Elaine AckerKeywordsinfluence, authentic voice, content creation, business growth, publishing, book publishing, leadership, marketingConclusionJoin Elaine Acker on “Cover to Cover Influence” to discover the secrets of powerful content creation that can amplify your influence and make you an unforgettable leader. Subscribe now and start your transformation!The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

SummaryIn this episode, Elaine is joined by Catherine Brown, author of How Good Humans Sell and founder of the Good Humans Growth Network. They discuss the process and challenges of writing a book, the importance of having a clear purpose for your book, and how it can lead to unexpected opportunities like keynote speaking engagements and creating supportive business networks. Catherine shares her insights on the importance of “maker time,” building effective referral networks, and how promoting a book goes beyond just writing it.GuestCatherine Brown: Author of How Good Humans Sell and founder of The Good Humans Growth Network. Catherine is an experienced sales trainer who helps individuals and companies improve their sales strategies by focusing on genuine human connections.Topics discussed•         Challenges and motivations behind writing a book•         The concept of “maker time” vs. “manager time”•         Building and sustaining referral networks•         Effectively promoting a self-published book•         Evolving business strategies post-publication•        How to 10X your business with a bookKey takeaways•         Define a clear purpose for your book to guide your writing and marketing strategies.•         Utilize large blocks of uninterrupted time (maker time) for creative and significant work.•         Networking should be about building genuine relationships, not just pitching.•         Continuously promote your book to reach new audiences.•         Leverage a book as a tool for broader business opportunities, like speaking and networking.Notable quotes•         “Creativity begets more creativity.” - Catherine Brown•         “What good is a referral if you can’t close it?” - Catherine Brown•         “People want to be seen as good humans.” - Catherine Brown•         “Writing a book can help you 10x your future as long as you know what you want.” - Catherine BrownEntities mentioned•         Good Humans Growth Network•         Alex Hormozi•        Sparx360 Publishing•         Dr. Benjamin Hardy•         AmazonKeywordsbook writing, sales training, maker time, networking, referrals, business growth, self-publishing, personal development, The Good Humans Growth Network, Sparx360 Publishing, 10X is Easier than 2X, 10X your business with a bookThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!

Ep 1 Mastering Your Signature IntroductionSummaryIn this introductory episode, Elaine Acker and Keira Crooms, talk about what they learned at the recent Sell Well conference in Houston. Thye reflect on the value of a strong referral network and how critical it is to craft an engaging Signature Introduction. They also share specific frameworks that can help you craft yours.Guests•         Keira Crooms: An entrepreneur and business consultant specializing in streamlining operations and implementing efficient systems for business owners.Topics discussed•         Importance of building a referral network•         Crafting effective self-introductions•         Exercises and frameworks for memorable introductions•         Personal experiences from the Sell Well conferenceKey takeaways•         Building a referral network is crucial for business success.•         A structured approach to introductions can leave a lasting impression.•         Practicing introductions by recording oneself can provide valuable insights.•         Tailoring introductions for different audiences enhances communication.Notable quotes•         “Building a referral network is a really good thing.” – Elaine Acker•         “Sell Well was great experience and I do agree that building that referral network is essential.” - Keira Crooms•         “Sharing your Signature Introduction takes practice. We’re always learning and growing.” - Keira CroomsEntities mentioned•         Sparx360 Publishing•         Sell Well Conference 2024•         Catherine Brown, founder of the Good Humans Growth Network•         Emcee and Speaker Bill Ganon•         Keira’s Modern DeskKeywordsreferral network, self-introduction, Sell Well Conference, Sparx360, business networking, communication skills, elevator pitch, one-liner, value propositionNext StepsCraft a memorable self-introduction that starts engaging conversations and helps build a strong referral network. This one thing will enhance your networking skills and set you apart.DOWNLOAD the guide to creating your own Signature Introduction.READ the blogSUBSCRIBE to Cover-to-Cover Influence. You will receive emails twice per month with action steps and resources that turn your ideas into influence.The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!