PODCAST · leisure
XOX Floral - The Sustainable Florist
by XOX Floral - Kristen Somerville
A podcast for flower lovers and florists wanting to connect with others in the New Zealand flower market. Kristen Somerville of XOX Floral, a sustainable, seasonal florist studio in Taupo, NZ talks to florists and flower growers about what it's like operating in such a small, isolated market. This is for those on their floristry journey, craving a connection with others in the industry but scared to reach out in such a small, competitive market for fear of rejection. There are so few jobs, that most florists have to create their own work, learning by doing and making mistakes. This is about creating a community of flower lovers learning from each other and making our industry stronger as a result.It can be a nerve wracking journey taking what you love and turning it into a business, especially if you're wanting to do things in a more sustainable, ethical way. There's also the issue of balancing your creative ideals on the one hand and customer demands on the other. XOX Floral star
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Introducing The Sustainable Florist Podcast with Kristen and Philip Somerville
Kristen Somerville of XOX Floral explains how she went from being a passionate flower lover to florist with her own studio in Taupo, New Zealand. The nerve wracking journey of taking what you love and turning it into a business, despite not having any formal floristry training or business experience. Being a florist can be a scary, lonely time as a creative in a competitive market, balancing your creative ideals on the one hand and customer demands on the other.XOX Floral calls itself a sustainable florist and has embraced the slow flower movement, using only New Zealand grown flowers in its work. While fresh floral designs are the mainstay of the business it is becoming widely known for its dried flower selection and wildly, beautiful dried floral wreaths.
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ABOUT THIS SHOW
A podcast for flower lovers and florists wanting to connect with others in the New Zealand flower market. Kristen Somerville of XOX Floral, a sustainable, seasonal florist studio in Taupo, NZ talks to florists and flower growers about what it's like operating in such a small, isolated market. This is for those on their floristry journey, craving a connection with others in the industry but scared to reach out in such a small, competitive market for fear of rejection. There are so few jobs, that most florists have to create their own work, learning by doing and making mistakes. This is about creating a community of flower lovers learning from each other and making our industry stronger as a result.It can be a nerve wracking journey taking what you love and turning it into a business, especially if you're wanting to do things in a more sustainable, ethical way. There's also the issue of balancing your creative ideals on the one hand and customer demands on the other. XOX Floral star
HOSTED BY
XOX Floral - Kristen Somerville
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Frequently Asked Questions
How many episodes does XOX Floral - The Sustainable Florist have?
XOX Floral - The Sustainable Florist currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is XOX Floral - The Sustainable Florist about?
A podcast for flower lovers and florists wanting to connect with others in the New Zealand flower market. Kristen Somerville of XOX Floral, a sustainable, seasonal florist studio in Taupo, NZ talks to florists and flower growers about what it's like operating in such a small, isolated market. ...
How often does XOX Floral - The Sustainable Florist release new episodes?
XOX Floral - The Sustainable Florist has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to XOX Floral - The Sustainable Florist?
You can listen to XOX Floral - The Sustainable Florist on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts XOX Floral - The Sustainable Florist?
XOX Floral - The Sustainable Florist is created and hosted by XOX Floral - Kristen Somerville.
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