Yi Yun's Podcast

Discover the critical differences between advertorial and editorial content and how choosing the right format can transform your PR strategy. Learn why editorial coverage builds authentic credibility while advertorials offer guaranteed placement, and how top brands leverage both to maximize reach, SEO, and brand authority.

Mike and Sharon break down the critical difference between social monitoring — catching and responding to brand mentions in real time — and social listening, the strategic practice of reading broader industry conversations to shape smarter decisions, drawing on how brands like Nike, Zappos, Netflix, and GoPro use both together to turn everyday signals into competitive advantage.

Mike and Sharon unpack why miscommunication costs businesses $12,000 per employee each year, and why aligning your internal and external messaging is the foundation of effective PR.