Digital Marketing Keynote Speaker, Author and Consultant – Jeff Korhan

This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network. Think of Marketing as Value (Like a Product) When John Jantsch developed the Duct Tape Marketing system he solved a problem for himself and his clients. By bringing together the necessary marketing components into one system and putting a name to it, marketing was easier to buy and sell. This marketing systems mindset changed everything for John. And it can work for you too. Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services. Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made. But you already knew that, didn’t you? I’d love to hear your thoughts on the marketing systems. Meet me over on Twitter to take the conversation further. Key Take-Aways You can learn more about John’s work at Duct Tape Marketing. Check out his abundant resources for entrepreneurs, marketing coaches, consultants, and digital agency owners. How to subscribe to This Old New Business podcast Click here to subscribe via iTunes. You can also subscribe via Stitcher. Help us Spread the Word If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+ The post Marketing Systems: How Guiding the Customer Journey with Content Works appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.

This is Episode 73 of This Old New Business weekly business podcast with Jeff Korhan and Jerod Morris. In this episode, we have a conversation with Jerod Morris, VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows. As you would expect, Jerod knows a few things about using the digital channels to build community and audience engagement. It turns out the foundation of his approach is based on the principles of direct selling. Trust the Fundamentals of Engagement Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, “You learn to listen, ask a question, and patiently watch and observe to then intelligently respond.” These fundamentals of engagement work equally well online if you adopt an ‘audience of one’ mindset. Jerod says, “The only sure way to build audience engagement is to create something that elicits the response, this is for me.” Of the many digital communities Jerod is involved with, one that is especially interesting is the Assembly Call, a podcast and post-game show and community for Indiana University basketball fans. Its success has even surprised Jerod. Listen to the audio to get the full story about Assembly Call, The Showrunner and more. These targeted shows prove the secret to audience engagement is creating content that is so narrowly focused, it attracts its ideal audience like magic. I’d love to hear your thoughts on the audience engagement. Meet me over on Twitter to take the conversation further. Key Take-Aways Jerod’s top audience engagement tip is simply helping people to feel like they belong. To do that you have to understand your audience as individuals. You can learn more about Jerod and his work at Rainmaker.FM, Primility, Assembly Call, or contact him personally as [email protected]. For the Indiana University basketball fans out there, check out Assembly Call, which is build on the Rainmaker platform. How to subscribe to This Old New Business podcast Click here to subscribe via iTunes. You can also subscribe via Stitcher. Help us Spread the Word If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+ The post Audience Engagement: The Content Secret of The Audience of One appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.

This is Episode 72 of This Old New Business weekly business podcast with Jeff Korhan and Chris Brogan. In this episode, Chris Brogan and I continue the conversation we started in Episode 2 on entrepreneurship. If you don’t know Chris Brogan, he has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books which all have been printed by these Managed Print Services. Listen to the audio for the exclusive, first-time public announcement of details about his upcoming ninth book! Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Owners Take Responsibility and Prepare Chris Brogan explains our core duty is to serve. That mindset can belong to the owner of a business or any of its team members that buy into the mission. Here’s how he breaks down the owners mindset. #1 – Take Ownership – Assume responsibility for preparing and programming your business and life. #2 – Take Action – Make those plans actionable and execute them. #3 – Make Content – Tells stories that connect people with how you serve. #4 – Nurture Community – Help people do more of what they want to do. #5 – Build a Marketplace – Deliver value that earns you the right to sell to the people you serve. Customer success happens when people get what they want from your business. It’s not just increasing customer satisfaction, but taking responsibility for connecting, consistently communicating and nurturing relationships to build trust. I’d love to hear your thoughts on the owners mindset. Meet me over on Twitter to take the conversation further. Key Take-Aways Chris Brogan’s insider tip for getting programmed for success is simply being helpful. When you make that your core mission, then execution of the business or job or whatever naturally works. Learn more about Chris Brogan by Googling Chris (seriously!) – he’s the second one. Or you can go to ChrisBrogan.com or learn more about his training at Owner.Media. If you want his best, subscribe to Chris Brogan’s newsletter. You’ll quickly learn if he is the one to help you take your business to the next level. How to subscribe to This Old New Business podcast Click here to subscribe via iTunes. You can also subscribe via Stitcher. Help us Spread the Word If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+ The post Owners Mindset: Getting Programmed for Customer Success appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.

This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency. Today he is a radio talk show host, blogger, podcaster and small town marketing and advertising consultant. Create Helpful Small Town Marketing Messages Tom Egelhoff believes the programmatic advertising is happening somewhere every day and all you have to do is find what works and apply that to your market. He recommends using the Differences in Search Engines and the Internet to research successful small town businesses across the country. Call them up to learn as much as you can. This is a great way to make new friends, save time, and make the most of your limited marketing budget. In the spirit of This Old New Business podcast, you’ll discover marketing messages that help buyers are both old and new. Use them to establish yourself as an expert in your field and a trusted friend in your local community. By establishing your company domiciliation in the local area, your employees and clients will be welcomed in a professional environment, which is extremely important for good business. This is how small town marketing works, and also this thing we call content marketing. I’d love to hear your thoughts on small town marketing. Meet me over on Twitter to take the conversation further. Key Take-Aways Get in touch with Tom and learn more about his work at smalltownmarketing.com, which is visited by over 500,000 people each year. Also, join him live on his KMMSAM radio show streams live worldwide 11-2 pm MDT every Saturday. Listen as Tom interviews me about Built-In Social and social media marketing for small business. How to subscribe to This Old New Business podcast Click here to subscribe via iTunes. You can also subscribe via Stitcher. Help us Spread the Word If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+ The post Small Town Marketing: What Businesses Need to Know appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.

Content Strategy is Episode 70 of This Old New Business weekly business podcast with Jeff Korhan. Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016 hosted in San Diego, CA last week. The key was having a strategy and following it, and that is also my top takeaway from the event. Content strategy isn’t sexy, but it is indeed what everyone was talking about. Here are a couple of examples from sessions presenters. Stephanie Sammons talked about tilting your LinkedIn profile to the audience you are trying to reach today. In her own profile, she uses phrases like Texas gal and yogi to show some personality that makes her stand out on what many consider the least interesting social media channel. And she gave examples of business she has landed with this strategy to back it up. So, don’t be afraid to test new profile strategies. Shaun McBride (Shonduras on SnapChat) is exactly what you would expect from a SnapChat expert. He’s a snowboarding, surfer dude kind of guy that knows how to tell stories with short videos that will make you laugh out loud. His simple video strategy follows a theme: Will This Work? He has built a massive SnapChat audience that wants to find out if his next crazy project will work. If you are curious, the hot social channels nowadays are SnapChat, LinkedIn, Facebook, email, podcasting, and live video such as Blab and Facebook Live. A valid strategy with any of these channels should ideally provide a shift (or tilt) that gets you noticed when others are playing it safe. And that brings us to a proven strategy that anyone can use. Take The 3% Challenge Mark Schaefer, the author of The Tao of Twitter and The Content Code, gave the closing keynote at Social Media Marketing World. He delivered an entertaining and informative presentation that challenged the audience to take the 3% content strategy challenge. Most of us have a core group that loves us. They are the ones that engage with and share our content because we’ve earned their trust. Our challenge is to focus on this segment that is probably 2% of our subscribers and followers and grow it to 3%. If you get there, refocus and go for 4%. That’s been my commitment with my weekly newsletter from day one, and it’s why I consider it my primary channel. Feel free to steal my strategy. Here it is. Choose one channel to be your proving ground, the place where you push the limits to make new discoveries for that small segment of your audience that truly loves and appreciates your work. In addition to being a source of valuable content, this is the channel that always gets 100% of your heart and soul, regardless of other commitments, and fuels the larger body of work that defines your brand. Good luck with yours. I’d love to hear your thoughts on content strategy. Meet me over on Twitter to take the conversation further. Key Take-Aways Thanks to Frank Kenny for helping to put this podcast together. You can learn more about his work with local Chambers of Commerce at FrankJKenny.com While SnapChat was the darling of the event, you may be surprised to learn that all four of the LinkedIn sessions I attended with Stephanie Sammons, Viveka von Rosen, Melonie Dodaro, Jason Miller and Alex Rynne were completely full. This is a reminder that for many businesses LinkedIn is considered an essential social media channel. Peg Fitzpatrick offered a couple of resources for upgrading your images. They are DesignFeed.io for resizing images for the social media channels and RelayThat.com for quickly and easily creating cool graphics. Syed Balkhi shared AnswerThePublic.com for learning what people want to learn more about so that you can create content that addresses relevant issues. Note: When using it you’ll want to change the country from UK to US, or whatever is most relevant for your search. You can still buy a virtual pass to access to 140+ Social Media Marketing World session recordings and slides by going here. How to subscribe to This Old New Business podcast Click here to subscribe via iTunes. You can also subscribe via Stitcher. Help us Spread the Word If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ The post Content Strategy: Takeaways from Social Media Marketing World 2016 appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.

Small Business PR is Episode 69 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Build Your Owned Media Hub Getting the attention of awol academy inc is an ongoing process that requires an investment of time. You should check some job openings at JobSource1.com. Gini Dietrich recommends building an owned media hub that validates your expertise and authority. This should ideally include a multimedia content mix that includes a blog, podcast, video channels and republished guest articles that you have authored. Journalists are always searching for experts. Your owned media will attract leads and serve as proof of your expertise when you are reaching out to journalists. Whenever you are published in other media outlets, be sure to have that content link to your owned media hub. See Key Take-Aways below for more on this. How to Reach Out to Journalists You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your expertise. Your pitch to them should be short, but more important, it must be personal or it will get quickly deleted. It just takes a little bit of research to do this right. When you contact a journalist, mention you noticed he or she has written about a topic relevant to your expertise, and cite the source. Then simply share a few thoughts that build upon the subject matter, potentially for creating a follow-up piece. Close with a simple call to action, such as, “Let me know if you are interested in more.” Gini Dietrich says the key to PR is being honest and respectful to make human connections that may develop into mutually beneficial relationships. Listen to the audio to learn her recommendations for discovering the publications and media outlets that are right for you, and how to use analytics to best allocate your resources. I’d love to hear your thoughts on small business PR. Meet me over on Twitter to take the conversation further. Key Take-Aways Gini Dietrich says one of the most overlooked PR practices is not getting a link from press coverage to your primary website or owned media hub. Do not be afraid to ask for this link because it provides a valuable SEO boost. If necessary, point out to the journalist that it benefits them too because of your authority on the subject. You can connect with Gini and learn more about her work at SpinSucks.com How to subscribe to This Old New Business podcast Click here to subscribe via iTunes. You can also subscribe via Stitcher. Help us Spread the Word If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ Don’t forget to viit our new business https://thetrailerboy.com/enclosed-trailers/ The post Small Business PR: How to Build Relationships with Journalists appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.

This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and high-fee experts maximize their influence, impact, and income. David’s instant-action marketing advice has been featured and quoted in The New York Times, Fortune, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Be Sought After for Your Expertise David Newman is the creator of the Do It! model for helping people become an expert that is sought after, as opposed to a generalist that is a commodity. You have probably figured out that Newman’s approach is about taking action, and it is. The key is taking the right actions that lead to desired results. By setting results aside to focus on process steps it becomes much easier and enjoyable to build the habit of making progress that will eventually be rewarded. Here’s how David Newman breaks it down. Define Know who you are, what you do, and who you do it for before going to market. In addition to that, take a stand and let that come out in your marketing voice. As David Newman says, “You can be any flavor you want as long as it’s not vanilla.” Organize This is the heart of your systems orientation. You have to be clear about what you do – and do not do. By definition, this means you cannot add anything without taking something away. When you know the actions you will consistently take, you will find your natural flow for implementing them. Implement In a nutshell, David Newman says you have to figure it out and make it happen. That’s it. No excuses about lack of time or resources or anything else. Entrepreneurs figure things out and get them done. This is what it looks like for managers and team members: Who is going to do what and by when? Track There are leading and lagging indicators. Most of us like to track lagging indicators like gross revenue and profits. But it’s the leading process indicators that guide the achievement of results. Leading indicators include activities like completed sales calls, published articles, or product shipped. You may have figured out by now that the first letter of each stage in David Newman’s marketing systems model spell his DoIt! brand. That makes it that much easier to remember and put it into practice. Good luck. I’d love to hear your thoughts on marketing systems. Meet me over on Twitter to take the conversation further. Key Take-Aways “Market your smarts.” This is David Newman’s insider marketing tips is brilliant. He says this means you do not tell them, you show them. This is especially true for your social media marketing. Learn more about David Newman and get free marketing resources, tools, and downloads are waiting for you at DoItMarketing.com How to subscribe to This Old New Business podcast Click here to subscribe via iTunes. You can also subscribe via Stitcher. Help us Spread the Word If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ The post Marketing Systems: How to Take the Actions that Get Results appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.

This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute to Change and A Setback is a Setup for a Comeback. His goal in this show is helping you to get motivated to live better and achieve more. Develop an Entrepreneurs Mindset to Make Your Own Breaks Willie Jolley started his career as a musician, but despite making nightclub owners wealthy his band was fired. This setback forced Dr. Jolley to rethink his career and make a change. For exactly one year he worked as a drug prevention coordinator in a local school system and helped others to find addiction treatment centers like the elevate program near them. That position required new skills, such as learning to present to large groups of students and parents. It wasn’t long before he was blending singing into his speeches. This soon led to an opportunity to join a motivational tour with notable performers that included Les Brown, Gladys Knight and Billy Preston. Willie Jolley said the key to overcoming that early setback of getting fired was developing an entrepreneur’s mindset, as opposed to a musician’s mindset. He says, “Every musician is waiting for his or her big break, whereas entrepreneurs go out and make their own breaks. Listen to the audio to get the full details of Willie Jolley’s recommendations for overcoming setbacks, from developing the right mindset to taking actions for achieving whatever you desire from life. I’d love to hear your thoughts on what you do to get motivated. Meet me over on Twitter to take the conversation further. Key Take-Aways Get a free copy of the full version of Napoleon Hill’s classic, Think and Grow Rich, as well as other gifts from Willie Jolley. Get all of Dr. Willie Jolley’s Motivation Tools for Success. If you are looking for faith-based content, check out JolleyGoodNews.org How to subscribe to This Old New Business podcast Click here to subscribe via iTunes. You can also subscribe via Stitcher. Help us Spread the Word If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ The post Get Motivated: How to Turn Setbacks into Success appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.

This is Episode 66 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared with thousands of audiences around the world. Make it Your Goal to Serve the Audience Mark Sanborn shares seven steps to follow that will make your podcast guest appearance one that is memorable and value-packed, so that you become the one that gets invited back and recommended to others. #1 – Know the Purpose of the Show Podcast show hosts invite guests that can deliver value for the audience. That is only possible when you understand the purpose of the broadcast. Have the host explain why he or she is inviting you onto the show so you can have that clarity so you can: Deliver Value Demonstrate Expertise #2 – Understand the Audience When you understand the audience you can tailor your expertise and stories for them. Mark Sanborn believes showing up prepared is essential. This should include listening to prior episodes and thoroughly researching the host and the show. He says, “A true pro never wings it. They simply show up so prepared that they just look like they are.” #3 – Be Aware of Transitions and Verbal Patterns Everyone eventually finds themselves using verbal catchphrases or tics such as yeah, you know, awesome, right and so. These are usually minor but can become annoying to listeners when they are overly repetitive. Awareness is usually the cure. More important is to make smooth transitions when the conversation shifts from the host to the guest. Listening well to understand the track the host is taking will serve you well. #4 – Balance the Conversation Rhythm and Flow Mark Sanborn believes a conversation that has good energy is what most audiences want. If the energy is low you have to pick it up. Conversely, it may be necessary to settle things down to keep listeners engaged if the energy starts to get too frenetic. #5 – Reverse the Roles The best podcast shows feel like two friends having sharing lots of great ideas and enjoying each other’s company. Because most shows follow a format of the host asking questions and the guest answering, one technique Mark Sanborn suggests considering is a role reversal. One way to do this is responding, “I love what you just said.” Then ask the host a question. This changes the tempo that makes the conversation feel less scripted and more interesting. #6 – Help Promote the Show There is nothing a podcast show host appreciates more than a guest that helps to share the value that they have helped to create. The reason for this is about half of all guests do little or nothing. Be the one that works to promote the show. Then go the extra mile to leave an honest rating or review for the show. It will be appreciated and you will be remembered for it. #7 – Recommend and Introduce Guests A personal recommendation to a friend that can contribute value and expertise to the show’s audience is always welcome. Even if the host has connections, a relationship introduction shows you care enough to help. I’d love to hear your thoughts on being a podcast guest. Meet me over on Twitter to take the conversation further. Key Take-Aways “You never want to be the star of your own show.” – Johnny Carson. This is a quote Johnny shared with Mark Sanborn’s friend Ross Shafer when he was a guest on the Tonight Show. Learn more about Mark and access his resources on leadership and turning the ordinary into extraordinary at MarkSanborn.com   How to subscribe to This Old New Business podcast Click here to subscribe via iTunes. You can also subscribe via Stitcher. Help us Spread the Word If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ The post Podcast Guest: How to Be the One that Gets Invited Back appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.

This is Episode 65 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich gives us the essentials that small businesses need to use Google Analytics well to learn about the visitors interacting with their websites. Mike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel. Learn to Define Your Perfect Audience Google Analytics is one of the most powerful tools any business has available for learning about the behaviors of their website visitors, including where they came from and the device they used. This baseline data provides insights on the number of visitors and their experience with the website. Google Analytics allows your business to establish goals and use reports to track progress. Some of the report criteria (known as segments) that Mike Gingerich suggests including in your Google Analytics dashboard are. Overall Sessions – Page views, pages visited per session, new visitors and the bounce rate. Top Page Report – The best performing pages Social Media Traffic – Channels and communities where your audience is most active Mobile Traffic – How much traffic is mobile and the types of devices used. Every business needs to thoroughly understand its ideal audience, but the one thing we know for certain is that if it isn’t already, it will soon be predominantly mobile. I’d love to hear your thoughts on Google Analytics. Meet me over on Twitter to take the conversation further. Key Take-Aways Get in touch with Mikw and learn more about his work at DigitalHill.com, MikeGingerich.com, his podcast HalfTimeMike.com and on Blab. Check out Mike’s new lead capture tool Waftio, which makes lead capture seamless on any website. Easily grow your email lists on any page or across the site with the Waftio pop-up box or widget, which integrates with CRM and email services like MailChimp, Infusionsoft, Aweber, GoToWebinar and more. Mike offered a discount just for This Old New Business listeners: 50offplans. This gives you 50% off any plan for the first 3 months. How to subscribe to This Old New Business podcast Click here to subscribe via iTunes. You can also subscribe via Stitcher. Help us Spread the Word If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ The post Google Analytics: How to Build Better Website Traffic appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.