Doing Good by Doing Better

Can a company be both purpose-driven and performance-focused?In this episode, Margaret Rogers sits down with Tiffany Lentz, Head of Purposeful Profit at Pariveda, to explore what it actually takes to build a business where purpose and profit work together.From leading B Corp certification efforts to navigating the realities of modern leadership, Tiffany shares what it looks like to operate in the tension between short-term results and long-term impact. They discuss how profit can act as an enabler of mission, how organizations can build real accountability around impact, and why today’s workforce is increasingly drawn to companies with a clear point of view.The conversation also explores how leaders can embed purpose into culture, develop talent intentionally, and approach AI adoption in a way that keeps people at the center.

Gen AI, Entry-Level Jobs, and How Students Can Prepare for the WorkforcePariveda CEO Margaret Rogers sits down with Bruce Ballengee, Founder of Pariveda, to explore what’s really happening in the job market, and what it means for students and early-career professionals navigating an AI-driven world.With headlines fueling anxiety around layoffs and job loss, Bruce offers a grounded perspective: many workforce shifts today are less about AI replacing jobs and more about companies reallocating resources to invest in it. Together, they unpack how AI is actually showing up in the workplace—augmenting work, not eliminating it—and why that distinction matters.They also break down how large language models work, why they can sound confident but still be wrong, and what that means for how we use them responsibly. From there, the conversation turns to what leaders are really looking for in new hires—and why critical thinking, adaptability, and real understanding still matter more than ever.For those entering the workforce, this episode offers a clear, practical perspective on how to prepare for what’s ahead. Learn more at ParivedaSolutions.com.

Pariveda CEO Margaret Rogers closes out Part 2 of the The ECHO Leadership Framework with a practical look at what it takes to lead inside complexity while maintaining your values. Building on the ecosystem pillar from part one, Margaret unpacks the remaining three pillars, courage, humility, and ownership, and shares how to move each one from idea to behavior within an organization. She shares how courage shows up as calculated risk-taking, honest self-reflection, and the willingness to make decisions that will not satisfy everyone. From there, she explores humility as mission-first stewardship, including how Pariveda navigated pay reductions to protect jobs, and why listening is the core discipline behind being a “first call” partner. She closes with ownership, the daily work of codifying values into decision-making, building shared accountability, and avoiding “death by a thousand cuts” when teams operate with different assumptions. 

In this special solo episode of Doing Good by Doing Better, Pariveda CEO Margaret Rogers introduces her leadership framework, ECHO, shaped by hard lessons from her career and designed to help leaders make more intentional decisions. She explains how leadership decisions “echo” beyond the moment, leaving an impact on employees, clients, communities, and even generations to come. Part 1 focuses on the first pillar, Ecosystem, and what it looks like to lead with an understanding of the full environment around a decision: psychological safety, trust, experimentation, interconnectedness, and the real downstream impact of choices made in isolation. Margaret also shares about one of the worst decisions she ever made and what it taught her about leading with values and creating a culture where others can thrive. 

Pariveda CEO Margaret Rogers sits down with Angelic Gibson, Chief Information Officer at AvidXchange, and a Forbes CIO NEXT Innovative Tech Leader honoree. In this conversation, Angelic shares how her faith shapes the way she leads at work, including the responsibility she feels to help every person on her team be the best that they can be at what they’re called to do. She takes listeners through her unconventional path into technology leadership, from being recruited while waitressing to help with Y2K updates, to going back to school mid-career, and growing into IT leadership roles at companies like Sleepy’s and Estée Lauder. Angelic also unpacks a massive risk she took early in her role at AvidXchange, how she has thoughtfully built and scaled AI within the business, and why her purpose extends beyond the workplace through her work focused on ending human trafficking and protecting vulnerable children.Learn more at ParivedaSolutions.com.Produced by Carla Pratico, Polus Digital, Inc.  

Pariveda CEO Margaret Rogers sits down with Joel Austin, Senior Vice President and Chief Digital Officer at Oncor Electric Delivery, a regulated transmission and distribution utility company in Texas. Joel leads technology, analytics, and customer engagement that supports more than 13 million Texans who rely on the grid every day. In this conversation, Joel shares how he leads through disruption, including mergers, outsourcing, and major industry change, while keeping technology teams connected to real customer impact. He explains what he calls the “accountability gene,” why it drives results, and how leaders spot it, support it, and build teams around it. You will also hear Joel’s perspective on legacy, talent development through internships, and why innovation, including AI, has to be guided by trust, safety, and responsibility when the work quite literally keeps the lights on. Learn more at ParivedaSolutions.com.Produced by Carla Pratico, Polus Digital, Inc.

Pariveda CEO Margaret Rogers continues the conversation with Doug Conant in Part 2 of this two-part episode. Doug is the Founder and CEO of Conant Leadership, former CEO of Campbell Soup Company, and a New York Times and Wall Street Journal bestselling author. He has led at the highest levels of Campbell Soup Company, Nabisco Foods, and Avon. In this episode, Doug takes listeners inside the executive coaching work he’s known for and the personal leadership model he teaches leaders to build and actually use in real time. Drawing on decades of experience, Doug explores why many accomplished executives feel stuck despite their success, and how returning to their own life story can unlock clarity, confidence, and more consistent leadership behavior. This conversation focuses on the inner work of leadership, the responsibility leaders have to own their growth, and what it really means to stay anchored in who you are while leading complex organizations through uncertainty. Learn more at ParivedaSolutions.com.Produced by Carla Pratico, Polus Digital, Inc.

Pariveda CEO Margaret Rogers sits down with Doug Conant, Founder and CEO of Conant Leadership, former CEO of Campbell Soup Company, and a New York Times and Wall Street Journal bestselling author. Doug has led at the highest levels at Campbell Soup Company, Nabisco Foods, and Avon. In this two-part conversation, Doug shares some of the moments that shaped his leadership from the inside out, including getting fired early in his career, a life-altering car accident, and becoming CEO at Campbell Soup and inheriting the worst employee engagement survey results Gallup had ever seen in a Fortune 500 company.  Learn more at ParivedaSolutions.com.Produced by Carla Pratico, Polus Digital, Inc.

Pariveda CEO Margaret Rogers talks with Eleanor Allen, engineer turned global impact CEO who has led Water For People, B Lab Global, and now the World Flourishing Organization, about turning the science of human flourishing into tools leaders can use to fix the modern workplace. Eleanor shares what global data on disengagement, burnout, and loneliness reveal about work today, the skills leaders will need in an AI powered, remote world, and her blueprint for building healthier cultures that improve both performance and people’s lives.Learn more at ParivedaSolutions.com.Produced by Carla Pratico, Polus Digital, Inc.

Pariveda CEO Margaret Rogers talks with Karen Brown, founder of Bridge Arrow and former Fortune 100 executive, about making inclusion operational and tying it to outcomes leaders already track. Karen offers field-tested stories and tools, from reframing a hiring challenge to changing staffing for customer impact, and why timely, useful feedback builds momentum. The conversation is about action leaders can measure and progress people can feel. You’ll learn a clear definition of inclusive leadership and why people who feel seen perform better, how to move from diversity headcount targets to real desired outcomes using baselines and simple metrics, and the two word question to ask before big decisions so blind spots will not cost you. This conversation offers practical insights leaders can use to solve forward. Follow the show and join us every other week as we keep learning how to do good by doing better. Learn more at ParivedaSolutions.com.Produced by Carla Pratico, Polus Digital, Inc.

Pariveda CEO Margaret Rogers sits down with Susan Kennedy, a leader at the intersection of water, energy, and public trust. Together they unpack how “be honest, do your best, don’t be greedy” shows up in high-stakes decisions, the choice to partner with Native American tribes on water equity, and the personal million-dollar risk she took to save her company. About the guest Susan Kennedy is a policymaker and entrepreneur who served as Chief of Staff to Governor Arnold Schwarzenegger, Cabinet Secretary to Governor Gray Davis, and Commissioner of the California Public Utilities Commission from 2003 to 2006, overseeing water utility regulation. She is Executive Chair of Cadiz Inc., a Los Angeles headquartered water solutions company with infrastructure in San Bernardino, Los Angeles, and Kern counties, and joined its board in March 2021. In her leadership role for two California Governors, Ms. Kennedy was responsible for negotiating some of the largest agreements among agricultural interests, environmentalists, rural and urban water users, including the $8 billion, 10-year restoration of the San Francisco Bay-Delta and early plans to restore the Salton Sea. Learn more at ParivedaSolutions.com.Produced by Carla Pratico, Polus Digital, Inc.

In this Episode, Margaret Rogers chats with Dr. Rebecca Parsons, an icon in the technology world. In this conversation, they explore how responsibility shows up in daily computer engineering decisions, what it means to design for people rather than features, and how to anticipate unintended consequences of technology. About the Guest Dr. Rebecca Parsons was the CTO at Thoughtworks for 16 years, holds a PhD in Computer Science from Rice University, and received an Abie Award from AnitaB.org for her contributions to technology and society in addition to her service on other non-profit boards like CodeChix and Agile Alliance. Today, she supports various companies as an independent technology advisor and consultant.Learn more at ParivedaSolutions.com.Produced by Carla Pratico, Polus Digital, Inc.

In this episode, Margaret sits down with with Luciana Núñez, Executive Business Coach, former Managing Director and CEO for Danone Early Life Nutrition US, and author of Coaching Power. In this conversation, Luciana shares how trust and empathy show up in daily leadership, what it takes to scale culture and performance across diverse global teams, and practical ways leaders can coach for results.  About the guest Luciana built her executive experience across the US, Europe and Latin America in a variety of General Management, Marketing and Business Development roles at Danone, Bayer, and Roche. As a Coach, she provides an inspiring environment for clients to look deeply at the elements that will help them achieve their best potential, working on both their business and personal path. She is a firm believer that you perform at your best when you bring your whole self to work. As a Board Member, Luciana works with entrepreneurs and start-ups through coaching, business mentorship and investment. She believes that the future of the world’s economy is in the hands of disruptive, visionary business leaders.  Learn more at ParivedaSolutions.comProduced by Carla Pratico, Polus Digital, Inc.

In this episode, Margaret Rogers, CEO of Pariveda speaks with Gracelyn McDermott, the Vice President of Marketing, Sales, and Business Development for Kaiser Permanente of the Mid-Atlantic. In this conversation, they chat about how Gracelyn’s mission for equity shows up in daily leadership, a behind-the-scenes moment from leading through the pandemic that shaped how she shows up now, and what it takes to scale in underserved communities without losing the why.About the Guest Gracelyn McDermott, MBA Vice President of Marketing Sales and Business Development at Kaiser Permanente of the Mid-Atlantic States Gracelyn A. McDermott is an innovative and diverse executive with over 20 years’ experience in project, program, sales, and account management. In her current role, Gracelyn provides leadership in the development and execution of market and business strategies that deliver predictable and sustainable growth in membership, revenue, and margin. Overall, she is responsible for the retention and growth of Commercial insurance accounts (small and large) and collaborates with the National team to support the Federal Employee Benefits Health Plan (FEBHP) and local Government Programs (ACA, Medicare, and Medicaid). Ms. McDermott holds a Master of Business Administration from Johns Hopkins University in Baltimore, Maryland. In addition to completing the Kaiser Permanente’s Harvard Executive Leadership Program, she has completed McKinsey Academy’s Black Executive Leadership Program and is a member of Leadership Maryland and Leadership Greater Washington.  She currently serves as chair emerita of the Board of Trustees for her undergraduate alma mater, Mount Saint Mary’s University where she was granted an Honorary Doctorate of Humanities. Additionally, Gracelyn is an Executive board member for the Maryland Chamber of Commerce and service on the boards for Vehicles for Change and the Excellence in Education Foundation for Prince George’s County Public Schools, Inc. She also serves on the Comptroller of Maryland’s Women’s Economic Empowerment Council.Learn more at ParivedaSolutions.comProduced by Carla Pratico, Polus Digital, Inc.

For world-shapers, not spectators. Hear the hard lessons, bold ideas, and real strategies of purpose-driven growth.  Hosted by Margaret Rogers, CEO of the professional services firm, Pariveda, the show features visionary leaders who’ve aligned purpose with profit, are navigating the fast-moving world of AI, and have faced the tough moments when their purpose was tested. Every conversation offers practical insights you can use to solve forward.  Listen every other week to keep learning how to do good by doing better.