Dose of Growth

Telehealth and e-commerce are reshaping how modern businesses scale — and the biggest opportunities are coming from operators willing to move fast, stay lean, and outmaneuver legacy systems. TJ Ferrara, serial entrepreneur and digital health operator, breaks down how he went from building skate shops at 16 to scaling multi-million dollar brands across supplements, telehealth, and direct-to-consumer healthcare.We cover telemedicine growth, patient acquisition, healthcare marketing, AI-driven automation, and why fractured systems in digital health are creating massive opportunities for new entrants. TJ also shares how purpose-driven branding, domain arbitrage, and niche audience ownership are helping smaller operators compete with companies like Hims and Ro.If you're in telehealth, digital health, e-commerce, or performance marketing — this one is for you.00:00 — From skate shop to serial entrepreneur 01:42 — The failed Navy SEAL path & early lessons 04:58 — Building and scaling e-commerce brands 08:12 — Entering telehealth and spotting the opportunity 12:36 — Why telehealth tech is broken (and lagging behind) 16:05 — Patient acquisition & healthcare marketing strategies 20:11 — Domain arbitrage and high-CTR campaigns 23:47 — Competing with Hims, Ro, and large incumbents 27:18 — GLP-1, men’s health, and emerging niches 30:22 — AI, automation, and the future of healthtech 34:10 — Purpose-driven branding that actually converts 38:02 — Advice for founders entering telehealth & DTC healthEnjoyed this episode? Leave a review — it helps more people find the show.Follow Dose of Growth:Instagram: https://www.instagram.com/doseofgrowth.official/YouTube: https://www.youtube.com/@DoseofGrowth_officialSpotify: https://open.spotify.com/show/22Pe1zNVWmybUuJiSbe21Q?si=82956e5d59bc491dApple Podcasts: https://podcasts.apple.com/us/podcast/dose-of-growth/id1885883506—----------------------------------------------------------------------------------------------------------------------Dose of Growth is where health, business, and personal evolution meet. Raw conversations with founders, practitioners, and innovators uncovering the strategies, mindsets, and systems behind sustainable success — from telehealth empires to peak performance and purpose.Hosted by Mike Walton — a telehealth and digital health operator working across telemedicine, virtual care, and remote healthcare, focused on patient acquisition, healthcare marketing, online pharmacy, GLP-1 weight loss, and scaling healthtech and DTC healthcare platforms.

Affiliate marketing built the internet's biggest businesses. Now it's disrupting healthcare. James Van Elswyk — performance marketer and telehealth insider — breaks down how scrappy affiliates are outmaneuvering legacy players in one of the fastest-growing sectors in healthcare, and why the real money in telehealth isn't where most people are looking.We cover GLP-1 and weight loss marketing, retention vs. acquisition strategy, how regulation is reshaping telehealth, and which overlooked niches are quietly building toward billion-dollar scale.If you're in affiliate marketing, digital health, or performance marketing — this one is for you.00:00 — James's background & transition into telehealth marketing01:11 — How affiliate marketers are winning in telehealth04:39 — GLP-1, weight loss, and the affiliate opportunity06:47 — Telehealth brand strategy & market dynamics09:03 — The origin of Geek Out events13:31 — Telehealth's real-world impact on patients and marketers15:11 — Why retention beats acquisition in telehealth16:43 — Where the biggest telehealth opportunities are headed22:04 — Affiliate marketers building their own telehealth brands25:17 — Regulation, consolidation & what it means for operators28:17 — What new entrants in telehealth should focus on first30:17 — Closing thoughts & upcoming eventsEnjoyed this episode? Leave a review — it helps more people find the show.—----------------------------------------------------------------------------------------------------------------------Dose of Growth is where health, business, and personal evolution meet. Raw conversations with founders, practitioners, and innovators uncovering the strategies, mindsets, and systems behind sustainable success — from telehealth empires to peak performance and purpose.