Energize Your Online Business

In this episode, we share an exciting announcement about the future of CSS. (You'll have to listen in to hear more!) GET THE FREE SALES SYSTEM COURSE

Jennifer was a teacher and counselor for high-risk students, but like many in that career path, the work was unsustainable. Facing burnout and navigating a chronic illness, she pivoted into self healing. With a certification in functional medicine, Jennifer began coupling skills and strategies she learned as a teacher with her functional medicine training. Now, with her Wellness Code Academy she teaches practitioners her proprietary transformational medicine approach. On this episode of the Energize Your Online Business podcast, Jennifer is sharing her story, including why she chose to move from live launching to selling her business on a Circuit. She is not holding back on any of her tips for other business owners and is also digging into her results from the Circuit (spoiler: she is seeing a 6.5% conversion rate on sales). Learn more about Jennifer's Academy --------------- GET THE FREE SALES SYSTEM COURSE

"Astrology is data." First things first: even if you're an astrology doubter, stick around to hear all the great insights from Sheri. We all use data—need data!—to run our businesses. Sheri works with her clients to hone in on the things that will help her clients the most. This includes using data from astrology to identify marketing trends so your audience is most ready for your offer, find the best time to share your offer, and follow the cycles and the seasons when it comes to big-picture business planning to avoid major burnout. Listen now to hear Sheri's tips for adding another data point to your business planning. --------------- Mentioned on this Episode Visit Sheri's site Download the Sun Cycles for Success Guidebook Take the Quiz: What's Your Cosmic Catalyst? --------------- Get the Free Sales System Course >>

Get the data, remove the doubt! Running A/B tests is one of the best—and fastest—ways to see what's working and what isn't. It's especially helpful since, as course creators and coaches, we are often too close to our material. The messaging that we *think* will resonate with our target audience may not be the strongest. We were once our target customer, but we're not anymore. So, listen now for five quick tests you can run right now to increase your sales page conversion rate. --------------- Mentioned on this Episode 5 A/B Email Testing Ideas to Improve Metrics Ep. 46: 8 Opt-In Page Tests to Generate More Leads Related Links The Secret to Sales Pages That Convert Ep. 29: 5 Quick Email Tests to Bump Conversions ASAP Ep. 34: How to Create Genuine Urgency in Sales—Without Alienating Customers --------------- Get the Free Sales System Course >>

Like many entrepreneurs, Nicola has some pretty big, audacious goals. Hers? Empower 1 million people through her Grow Your Coaching Business program. Unlike many entrepreneurs, I have no doubt she's going to succeed at hitting her goal—sooner than any of us could even imagine. That's because while Nicola loves the one-to-one coaching side of her business—and knows it will stay an integral part of her business—she also knows she has the ability to impact so many more people. Short of cloning herself, Nicola needed a way to serve more coaches. That's when she found the Circuit Sales System and, well, spoiler: she had a 14% conversion to sales when she flipped on her Circuit—with 0 paid advertising. Listen now to hear Nicola share her story, including the high-touch, personalized marketing strategies she focuses on and how CSS is helping her exponentially increase her impact. --------------- Mentioned on this Episode Empower Grow Your Coaching Business Related Links Value-Based Pricing Guide for Course Creators & Group Coaches A Dynamite Marketing Messaging Is the Key to Your Audience Taking Action Case Study: Predictably Selling an Online Course—While Working Less --------------- Get the Free Sales System Course >>

Killer offer. ✅ Tried-and-true strategies. ✅ Unmatched work ethic. ✅ Check, check, and check. That means we should be rolling in riches as we transform our customers' lives, right?  If only that were the case. On this week's episode of the Energize Your Online Business podcast, Jess Keating is dropping some hard truths, forcing you to look at what's actually preventing you from being your richest self. Knowing your personal blocks is the first step, and Jess is walking you step-by-step through how to identify where resistance crops up most. As she says, "It's not normal to build a rich and creative life and build a thriving career. But you can't afford to be normal." As an author and creative coach (among other accolades!), Jess helps creatives level up their income, impact, and imagination—and that all begins with  ----------------- Mentioned on this Episode Learn more about Jess and her work > Related Links Don't Let Ego Get in the Way of Your Business Success 6 Steps for Overcoming Business Challenges The Overlooked—But Obligatory—Entrepreneur Mindset Shift Ep. 21: Making Sales Even When You Can't Sell – Lisa's Story Break Through Business Bottlenecks to Build a Business that Works for You Ep 51: 3 Simple Tools To Help You Stop Procrastinating and Start Doing with Megan Sumrell --------------- Get the Free Sales System Course >>

Negative self-talk is the #1 self-sabotaging behavior that high achievers—and high-achieving women specifically—engage in subconsciously. And what does that mean for our businesses? Without even realizing it, we say things that don't serve us—so we get things that don't serve us.  And we get in the way of our own success. Luckily, Mindset Mastery coach (and all-around fantastic human) Mindi Huebner is on this week's episode of the Energize Your Online Business podcast. Mindi is sharing how to recognize and rewire these destructive unconscious thoughts, starting with a simple question swap and walking us through how we can get curious about who we're being and how we can make choices about who we want to be. If you want to show up as the best CEO of your business you can possibly be, Mindi is here to guide you there. --------------- Mentioned on this Episode  Mental Rehearsal Mindi Huebner Instagram Related Links The Overlooked—But Obligatory—Entrepreneur Mindset Shift 6 Steps for Overcoming Business Challenges Let Go of Productivity Guilt Finding Your Healthy Work Schedule --------------- Get the Free Sales System Course >>

Why did you get into business?  For most of us there are really two reasons: 1. We want to make an impact 2. We want to make an income But, for many heart-centered entrepreneurs, we can feel bad about #2. On this episode of the Circuit Sales System podcast, Tony Award winner and 7-figure entrepreneur Nick Demos is sharing how you can reshape your money mindset—those core beliefs you have around money and how money works in the world. For many entrepreneurs, their money mindset is holding them back by limiting their beliefs in what they can and can't do with money, how much you're able to earn, and even how much you're entitled to. If just reading that makes you feel uncomfortable, you need to add this to your listening queue now. --------------- Mentioned on this Episode Meet Nick Related Links Ep. 20: Why Value-Based Pricing is One Strategy You Can't Skip Value-Based Pricing Guide for Course Creators & Group Coaches --------------- Get the Free Sales System Course >>

What happens when you're good at not just a couple of things, but a lot of things? And you want to pursue all those things. But you don't have enough time to do them all and do them well. And you certainly don't want to half-ass any of it. That's the position multipotentialite Claire found herself in. Claire is not only earning her PhD in neuroscience, but she's also helping other PhD candidates crack the Oxford code via her Oxford Scholarship Success Course. Both of these pursuits give Claire the ability to change lives in different ways. She pursued neuroscience when an accident dramatically impacted her twin sister's life. But during the process of applying to PhD programs, Claire realized that so many people with the grit and desire to earn a PhD were being turned away from prestigious universities simply because they didn't understand the process. On this episode of the Circuit Sales System podcast, Claire shares her story, why she got into business, and how the Circuit Sales System is allowing her to balance running a business and earning a PhD. Listen now for a heavy dose of inspiration! --------------- Mentioned on this Episode GBS/CIDP Foundation International website Oxbridge Admissions Club Related Links How to Create Real Emotional Connections with Your Audience Why an Automated Sales Process is a Complete Game-Changer for Business Ep. 6: Are You Spending Too Much Time Working In Your Business? Laser Coaching: Multiple Offers? Here's Which One to Put on a Circuit First --------------- Get the Free Sales System Course >>

Did you know 85% of small businesses fail due to financial reasons? While money might not have been the reason you started your business, it is essential for keeping it going.  But for all the self-proclaiming "non-money people" out there rolling their eyes, we have good news… You don't need to be a mathlete or a numbers whiz to master your business finances. It all comes down to understanding just five simple numbers. Curious about what these numbers are?  Tune in to this week's episode of the Energize Your Online Business podcast, featuring Shanna Skidmore. A former Fortune 100 financial advisor turned business consultant, who has spent the last 15 years helping entrepreneurs around the world make more money and manage it well. Shanna makes managing money simple and (dare we say, fun!). If you're feeling overworked, underpaid, or clueless about your finances, this episode is a must-listen.  --------------- Mentioned on this Episode The Profitability Playbook Shanna Skidmore Instagram --------------- Get the Free Sales System Course >>

Stop procrastinating, start doing is easier said than done. But time management and productivity expert Megan Sumrell is here to not only make it 100% possible, but actionable so you can start creating new habits by the end of this episode. Megan is a former corporate executive turned entrepreneur. As a business owner, mom, and wife, she knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose. Listen to this episode to get the background on why we procrastinate (yes…we ALL do it) and, more importantly, three tools you can use Every. Single. Day. to stop procrastinating and take action! --------------- Mentioned on this Episode The Pink Bee App Related Links Top Resources for Course Creators and Group Coaches Let Go of Productivity Guilt Finding Your Healthy Work Schedule Accomplishing Huge Business Tasks with Absurdly Tiny Steps --------------- Get the Free Sales System Course >>

In this week's Energize Your Online Business podcast episode, we're excited to bring you expert breathing techniques from Tara Bianca, a seasoned holistic health practitioner and owner of BE Light Transformative Therapy.  Tara specializes in therapeutic breathwork, bodywork, mindset, and sound healing, guiding individuals to enhance their lives through improved breathing practices. Tune in now to discover: The best way to breathe to boost cognition, clarity, and focus. Three essential pillars of functional breathing for peak mental and physical performance. Simple techniques to manage stress, sharpen your focus, and achieve deep relaxation. Psst: Tara will be demonstrating breathing techniques in this episode, so find yourself a comfortable, safe space to practice them—definitely not behind the wheel! ------------- Related Links Finding Your Healthy Work Schedule Case Study: Prioritize Your Health and Profitably Run a Business --------------- Get the Free Sales System Course >>

Over her 15+ years of working in strategy and with thousands of entrepreneurs, Circuit Sales System student Helen noticed one key thing they all struggled with: lead generation. How do you stand out in such a noisy online world and get people (ahem, the *right* people) to know you exist? In this episode, Helen joins Nicki and Kate to share her secrets about the power of quizzes for lead generation. Listen in to hear how quizzes have allowed her to fill her Circuit with engaged leads, build genuine connections with her audience, and generate data to customize her marketing. We also get insight into how Helen is enjoying a more automated way of selling, meaning she can effortlessly make sales—even while scooting around on holiday in Brussels! --------------- Mentioned on this Episode Visit Helen's Website Watch Helen's Free, On-Demand Video Training Related Links Why the Dating Metaphor for Lead Generation Is So Flawed Case Study: Scaling a Business Past Six Figures Using a Circuit 10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers --------------- Get the Free Sales System Course >>

On this episode, we are confronting the F-word taboo—no, not *that* one—but the one we, as entrepreneurs, fear most and often shy away from talking about: failure. Unfortunately, the harsh reality is that a large percentage of businesses end up having to close their doors—and yes, that does include course creators. So today, we're running through eight of the most common reasons course creators fail in the hope it will keep those things from happening to your own business. Then we can all sit back and enjoy long, profitable, healthy businesses that not only help us as the business owners, but all of our audiences, too! --------------- Mentioned on this Episode How Much Money Can You Make Selling Online Courses? The Investment Philosophy that Will Save (Or Kill) Your Business When Should You Start Selling Your Online Course? Related Links 3 Must-Monitor Metrics to Increase Sales on Autopilot The Overlooked—But Obligatory—Entrepreneur Mindset Shift 12 Sales Funnel Mistakes That Cost Course Creators Money 4 Lessons Learned from Starting a Business --------------- Get the Free Sales System Course >>

Posting on social media but not seeing the results you hoped for? Social media is an essential tool for connecting with your audience, enhancing brand visibility, and driving revenue. But it's not enough to just post for the sake of posting.  Maybe you're still figuring out which channels work best for your audience, or tweaking your content to find what's most engaging. Either way, if you're looking to boost the effectiveness of your social media strategy and increase your ROI, you've come to the right place. Join Nicki and Kate as they share practical tools and insights to help you turn your social media efforts into a powerful engine for driving leads! --------------- Mentioned on this Episode Later ManyChat Related Links 3 Must-Monitor Metrics to Increase Sales on Autopilot The Overlooked—But Obligatory—Entrepreneur Mindset Shift 1 Must-Do Before Running Meta/Facebook Ads --------------- Get the Free Sales System Course >>

Ever wish you had a crystal ball to predict exactly what would resonate with your audience? While we can't offer psychic capabilities (sorry), we do have the next best thing: testing! A/B testing helps you learn what makes your audience tick and today, we're talking all about A/B tests you can run to optimize your opt-in page. Remember, even the smallest changes can have *huge* ramifications further down the line. So listen in as Nicki and Kate share some simple tests to make your opt-in page as effective as possible, driving more action and generating more leads for your business! --------------- Mentioned on this Episode 5 Quick Email Tests to Bump Conversions ASAP Common Funnel Mistakes That Are Killing Your Conversions Related Links 3 Must-Monitor Metrics to Increase Sales on Autopilot The Secret to Sales Pages That Convert 1 Must-Do Before Running Meta/Facebook Ads --------------- Get the Free Sales System Course >>

"Ugh, I have *nothing* to wear!" *Stares at closet full of clothes* It's a daily struggle many women are familiar with and a problem Circuit Sales System student Fiona was determined to solve. After leaving her accounting career to pursue her love for fashion, Fiona made it her mission to empower women to feel inspired by the outfits staring back at them each morning.  Thanks to her Circuit, Fiona no longer has to rely on live launches to sell her offer and can enjoy a more steady stream of income. Listen in to Fiona's interview to discover the positive impact Fiona's Circuit has had on her conversion rate and how it's driving her membership sales to new heights! --------------- Mentioned on this Episode Style Liberation Related Links Why an Automated Sales Process is a Complete Game-Changer for Business Switching From Live Online Course Launching to Selling on Autopilot Case Study: Live Launch or Evergreen Launch? This Entrepreneur Does Both --------------- Get the Free Sales System Course >>

However much autonomy you enjoy as a digital business owner, you're still heavily dependent on one group of people: your customers. And every time a customer gives feedback on your product or service, it's a valuable opportunity to build your relationship even further and revisit your existing offer. But when you've poured your heart and soul into creating your offer, receiving feedback and additional requests can feel like a bitter pill to swallow at first. And so today's episode is all about how to address customer requests gracefully, no matter what your knee-jerk response may be. Tune in to discover why taking a step back and evaluating requests objectively can reveal important insights into your customers' behavior, preferences, and unmet needs. --------------- Related Links How to Prevent Buyer's Remorse for Your Online Course Objection Handling: What Prospects Really Mean by "I Can't Afford It" 6 Ways to Know When It's Time to Hire for Your Small Business --------------- Get the Free Sales System Course >>

This podcast episode might just take you by surprise a little bit. The topic? Live launching. Yes, you heard that right. Despite our well-documented skepticism towards live launching, we still acknowledge that live launching is a very prevalent tactic that most business owners try … until it fails. The trouble is, live launches are a high-stakes game. And for some entrepreneurs, the risk can be as high as gambling away six months or even a year's worth of income on a single throw of the dice. So if a launch fails, how do we recover? Instead of making decisions out of desperation (and risking long-term damage to your business), it's important to see it as an opportunity to learn. Join Nicki and Kate as they explore what a failed launch can teach you about your business, your audience, and yourself. --------------- Mentioned on this Episode Combining Live Launching with a Circuit – Carina's Story Related Links This New York Times Bestselling Author Uses a Circuit to Sell Her Course – Ruth's Story Live Launching Tips How To Sell Your Product Online…Without Live Launching or Evergreen From 4 Years of Live Launching to Consistent Re --------------- Get the Free Sales System Course >>

I think most business owners would admit to feeling overwhelmed or confused when it comes to hiring freelancers—especially when it's a freelance area that you are not adept at yourself. And messaging is one of those areas you might be looking to outsource to make sure you're communicating effectively with your audience (just a minor detail, right?). But how can you make sure you end up with a stellar copywriter that can elevate your copy as much as possible? In this episode, we're talking you through the process that will make sure you hire the *right* resource for your team. And the best part? This is applicable to any kind of freelancer you might need to work with, whether it's developers, graphic designers, or Meta ads managers! --------------- Mentioned on this Episode Your Seamless System for Narrowing Your Applicant Pool Writing Your Own Copy? Why You Should Hire a Copywriter Sooner Than Later Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business Related Links You Can Benefit from Hiring a Copywriter Sooner Than You Think… 10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers 6 Ways to Know When It's Time to Hire for Your Small Business --------------- Get the Free Sales System Course >>

The "everybody's-doing-it" marketing tactics can work…until they don't. And when Circuit Sales System student Felicia noticed buyers becoming more cautious and taking longer to convert, she knew she needed to find a different way of selling. Not only did flipping on her Circuit allow her to create a six-figure launch in 45 days (!!), it also meant she could focus more on the people already in her community. In this episode, Felicia shares all the benefits she's enjoying from having a predictable sales model and reminds us why building the right mindset is just as important as the strategy piece. --------------- Mentioned on this Episode Listen to Nicki's interview on the Hi Felicia podcast: How To Create Smart, Predictable Income in 2024 Felicia's website: www.feliciaromero.com Follow the Hi Felicia podcast on Apple or Spotify Follow Felicia on Instagram Related Links How to Create Genuine Urgency in Sales—Without Alienating Customers The Big Problems With Live Launching & Evergreen Top 4 Books for Online Course Creators and Entrepreneurs Case Study: Hitting $55,000 in Sales in Under 3 Months—Without Ads or Promotion --------------- Get the Free Sales System Course >>

Let's face it, writing isn't everyone's forte. And when it comes to crafting your business's messaging, facing such an important task can feel pretty daunting. If writer's block has you in its grip, you might have decided to seek help from an expert copywriter. But when is the right time to bring them on board? In this week's episode, Nicki and Kate (with 30+ years of copywriting experience between them!), discuss how you could end up running into trouble if you leave it too late to hire a copywriter. Listen in to find out the best time to involve a copywriter for maximum impact and the kinds of projects you can expect them to help you with. --------------- Mentioned on this Episode Browse our listing of highly trained, experienced copywriters  Ep. 42 How to Hire Copywriters & Other Freelancers (Coming soon!) Related Links You Can Benefit from Hiring a Copywriter Sooner Than You Think… 10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers A Dynamite Marketing Messaging Is the Key to Your Audience Taking Action --------------- Get the Free Sales System Course >>

Our brains are wired to avoid any situations that lie outside our comfort zone. And if it had its own way, it would happily keep us on our sofa eating Cheetos all day instead of achieving the things we dream of. So if you're waiting for the momentous day when you're going to feel "ready" to launch your online course…we have some bad news for you: It's not coming. A lot of entrepreneurs (especially those with perfectionist tendencies) tend to hold back on selling their valuable courses, thinking they need to finish every module and get everything "just right". Yes, there are some things you *must* have in place before you start selling. But Nicki and Kate are here to give you a gentle (but firm) nudge to let go of that perfectionism and put your course out into the world sooner than you might think! --------------- Mentioned on this Episode Microsoft Clarity Related Links Why You Need to Give Your Customers Deadlines 4 Lessons Learned from Starting a Business Best Platform to Host an Online Course Best Software to Create an Online Course --------------- Get the Free Sales System Course >>

There's a lot of pressure on entrepreneurs to be doing All. The. Things. "Are you on this new social platform yet?", "When are you live launching your course?", "You need to write a book to build authority!" But let's not forget that we're humans—we're not designed to be machines. With a background in corporate leadership, Jessica Lackey knows what it's like to be forced into hustle culture. Now, she's combining her deep experience in consulting, leadership, and coaching to help businesses grow without sacrificing wellbeing. Listen in to our chat with Jessica for valuable tips on how to make sure your business's processes are working *for* you when building the business you envision. --------------- Mentioned on this Episode Visit Jessica's Website Follow Jessica on LinkedIn Follow Jessica on Instagram Related Links 6 Ways to Know When It's Time to Hire for Your Small Business The First Step to Hiring the Right Person for Your Team Case Study: Prioritize Your Health and Profitably Run a Business How to Avoid Business Freakouts and Solve Any Challenge Work on Your Business, Not in Your Business --------------- Get the Free Sales System Course >>

I think it's safe to say that Circuit Sales System student Ruth Soukup wears a LOT of hats—New York Times bestselling author, (serial) entrepreneur, blogger, podcaster, product creator, and CEO of her company, Ruth Soukup Omnimedia…Phew! Is there anything this lady *can't* do?! But when Ruth started her first blog, Living Well, Spending Less, back in 2010, she hadn't even planned on starting a business. In just three years, she'd made enough to retire her husband—talk about hitting the ground running! Now, with her robust, three-brand business, she's still going gangbusters. In this episode, we hear how Ruth is using a Circuit to elevate her sales and bring the *right * people in front of her offers. --------------- Mentioned on this Episode Explore Ruth's brands and products: Elite Blog Academy® Living Well Spending Less® Thinlicious Do It Scared® Living Well Planner® Visit Ruth's Instagram Page Related Links From 4 Years of Live Launching to Consistent Revenue, Less Stress, and More Time – Emma Kate's Story Switching From Live Online Course Launching to Selling on Autopilot Making Daily Sales on Her Way to 7 Figures—Natali's Story --------------- Get the Free Sales System Course >>

For as many reasons as there are to buy something, there are also a lot of other reasons *not* to purchase something. "I'm just not sure I can afford it" or "I don't know if this is the right time for me"...any of those sound familiar?  If only prospective clients could just hand over their money with no questions asked… *sigh*—but prospective clients want to feel certainty in their decision. And it's part of your job to help them find that certainty. In this episode, Nicki and Kate are diving into some of the most common customer objections and the best ways to handle them to ensure they feel confident in making their purchase. -------------------- Mentioned on this Episode Why Value-Based Pricing is One Strategy You Can't Skip Related Links 10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers A Dynamite Marketing Messaging Is the Key to Your Audience Taking Action Price Is Rarely the Real Reason People Won't Buy --------------- Get the Free Sales System Course >>

So you want to interact with your potential customers, build a relationship with them, and get them to build that "know, like, and trust" factor with you and with your business…and you've probably come to the same conclusion a lot of entrepreneurs do: "Let's start a free Facebook group!" But as many business owners discover, the reality is far from simple. So before you commit your time and energy into a Facebook group, join Nicki and Kate as they explain why this may *not* be the best marketing strategy for your business. You'll also learn about the more effective, less draining alternatives that offer greater control and better results! --------------- Related Links How To Sell Your Product Online…Without Live Launching or Evergreen Teaching Doesn't Get People to Buy—Here's What Does Why Customers Aren't Buying—But Are Still Valuable Leads --------------- Get the Free Sales System Course >>

We've all been there: You flip the calendar over and panic when you see a loved one's birthday fast approaching. Before you know it, you're scrambling around looking for the perfect gift before it's too late. That right there? Yep, that's urgency. And it's what humans NEED to take action. Unless we are given an incentive to take action—even for things that we want—we don't do it. And that's one of the main problems with the evergreen model: when people can buy any time, they just don't. Urgency is always going to improve your sales. So in this episode, we're talking about the different ways you can create an authentic reason for customers to purchase right now! --------------- Mentioned on this Episode Common Funnel Mistakes That Are Killing Your Conversions Related Links Fake Deadlines Are Damaging Your Brand—and Sales 10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers Why Discounts Are Bad for Business—And What to Do Instead 3 Must-Monitor Metrics to Increase Sales on Autopilot --------------- Get the Free Sales System Course >>

It's the question on every course creator—or budding course creator's—lips: How much money can a course selling business really make? The short answer: The sky's the limit! It all depends on YOU and your goals. Six figures? Absolutely. Seven figures? Nicki did it and you can, too. Eight figures? Why the heck not?! But the only way to get to where you want to go is to examine and optimize the variables that will impact your earning the most. Join Nicki and Kate to find out what these are, as well as the key factors for growth if you're looking to scale your business to new heights. ------------- Mentioned on this Episode Common Funnel Mistakes That Are Killing Your Conversions The Investment Philosophy that Will Save (Or Kill) Your Business Related Links 10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers A Dynamite Marketing Messaging Is the Key to Your Audience Taking Action 3 Must-Monitor Metrics to Increase Sales on Autopilot --------------- Get the Free Sales System Course >>

What would it mean for you if your current yearly income became your new monthly income? Well, that's exactly what happened with Circuit Sales System student Victoria Pruett, whose "Launch Your Blog" course has helped thousands of bloggers create, grow, and profit in their online spaces. Before finding the CSS, Victoria was stuck in the "feast or famine" cycle, trying to sell her course using a mix of evergreen and live launching. In this episode, we find out more about how Victoria's Circuit achieved such impressive results so quickly—and how she's repeating her success month on month. --------------- Mentioned on this Episode Victoria's website and blog Victoria's Instagram Page Related Links Why an Automated Sales Process is a Complete Game-Changer for Business Why Live Launches Are a Risky Product Launch Plan Switching From Live Online Course Launching to Selling on Autopilot --------------- Get the Free Sales System Course >>

Don't get us wrong—as consumers, we LOVE discounts. 20% off that sweater? Hell yeah! But as a course creator, you might want to think twice before turning to this popular selling tactic… When you're periodically offering discounts, you are essentially training your audience to wait for discounts. Plus, you're giving them the perception that your program is not worth as much as you said it was. Luckily, there's a much better way to do business. Listen in to discover more effective ways to encourage people to make that purchase. --------------- Mentioned on this Episode Regaining Audience Trust—And Seeing a 15% Conversion Rate – Krista's Story Related Links Price Is Rarely the Real Reason People Won't Buy Why Putting a Number to Value Is Crucial How To Introduce Your Offer's Price to Your Customers Fake Deadlines Are Damaging Your Brand—and Sales --------------- Get the Free Sales System Course >>

Whether it's on the news or in conversation with non-business owner friends, we're surrounded by the consumer mindset everywhere. While it can be very easy to follow the "I'm going to stop spending" or "I'm going to save up" mentality, when it comes to your business, you have to think and operate differently. As business owners, we don't have the luxury of staying stagnant if we want our businesses to keep going (and thrive!). In this episode, Nicki and Kate explain why putting on your business owner hat and making strategic investments—even when it feels uncomfortable—will set you apart from the rest. ------------- Mentioned on this Episode Stop Wasting Money: How to Use Facebook Ads to Accelerate Business Growth – with Jackie Ellis Related Links Price Is Rarely the Real Reason People Won't Buy How I 40x-ed My Business in a Little Over 2 Years—Nicki's Story When to Hire for Your Team & Who You Need to Hire First --------------- Get the Free Sales System Course >>

As entrepreneurs, it's easy to get wrapped up in our own business and assume that what we find interesting is something that everybody will find interesting. Part of why testing is so important is because it will help you make choices based on what your audience wants and needs versus what you *think* they need (or—even worse—what the gurus are telling you that you "should be doing"). While there are a myriad of tests that you can run in any area of your business, in this episode we're focusing on tests that will optimize your emails. Listen in to learn about five different email tests that will boost engagement and improve conversions. ------------- Related Links 3 Must-Monitor Metrics to Increase Sales on Autopilot Why Tactics That Work for Digital Marketing Masters Won't Work for You The Secret to Sales Pages That Convert 1 Must-Do Before Running Meta/Facebook Ads --------------- Get the Free Sales System Course >>

Do you have a list that's burned out, confused, and exhausted by the way you're trying to engage with them? CSS student Krista joins us today to show us that it *is* possible to turn it around.  After getting into a cycle of throwing an offer out there, and—almost too predictably—discounting it to squeeze out more revenue, Krista's credibility started to erode. In this episode, Krista joins Nicki and Kate to discuss how introducing a Circuit re-engaged her list, built integrity, and led to a conversion rate of 15%! --------------- Mentioned on this Episode Visit Krista's website Follow Krista on Instagram Visit Krista's Facebook page Related Links Fake Deadlines Are Damaging Your Brand—and Sales How To Add 5-Day Challenges That Actually Convert Why an Automated Sales Process is a Complete Game-Changer for Business Case Study: Hitting $55,000 in Sales in Under 3 Months—Without Ads or Promotion --------------- Get the Free Sales System Course >>

The excitement of putting our offer out into the world can often be met with crippling disappointment when we don't get the sales we expect. However, a lot of business owners then make the mistake of rushing to reach more eyes, while sidelining those who didn't immediately click "buy now." But just because someone is not in your purchaser community, doesn't mean they are any less valuable. In this episode, Nicki and Kate explain why you should never give up on the people who didn't purchase. Listen in to discover the reasons why someone might not have made a purchase initially and the practical steps that will ensure they *do* buy your offer in the future. --------------- Related Links Why Value-Based Pricing is One Strategy You Can't Skip Fake Deadlines Are Damaging Your Brand—and Sales A Dynamite Marketing Messaging Is the Key to Your Audience Taking Action 10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers --------------- Get the Free Sales System Course >>

Ever splurged on a fancy dinner that didn't quite live up to the hype? Or signed up to a gym membership that's gathering dust as we speak? We've all experienced the bitter aftertaste of buyer's remorse, and it's probably one we're keen on sparing our own customers (especially in a world where dissatisfied customers often take to social media to rant about their disappointment…). In this episode, Nicki and Kate are digging into the reasons why buyer's remorse happens, as well as sharing their checklist of actionable steps that not only prevent it, but also lay the foundations for a long-lasting customer relationship. --------------- Related Links Why Value-Based Pricing is One Strategy You Can't Skip When to Hire for Your Team & Who You Need to Hire First --------------- Get the Free Sales System Course >>

As the face of your business, there are some tasks that only you can take care of. But if you're draining your energy on all kinds of other things outside of your zone of genius, it *may* be time to think about hiring someone. So which tasks should you be offloading? And in what order? Whether you're a solopreneur or someone with a decent sized team, listen in as Nicki and Kate discuss the most effective way to grow your team, while giving your business a great deal of stability. --------------- Mentioned on this Episode Your Seamless System for Narrowing Your Applicant Pool Business Lessons I Learned the Hard Way Related Links The First Step to Hiring the Right Person for Your Team --------------- Get the Free Sales System Course >>

Live launching your online course four times a year, for over four years? Sounds like a recipe for exhaustion! But that was Circuit Sales System student Emma Kate's reality as she tried to sell her web design e-course before discovering the CSS. Emma Kate knew the unpredictability and rollercoaster of emotions that came with live launching was unsustainable. After joining the CSS, it took her less than six weeks to cover the cost of the course and since then, sales are continuing to grow month on month! The best part? She now has more freedom and less stress to run her business. --------------- Mentioned on this Episode 1 Must-Do Before Running Meta/Facebook Ads Find out more about Emma Kate's work Related Links The Big Problems With Live Launching & Evergreen How To Sell Your Product Online…Without Live Launching or Evergreen --------------- Get the Free Sales System Course >>

Most business owners have (at least!) one task on their to-do list that they just want to avoid forever. Whether it's writing, sales calls, or grappling with technology, the mere thought of it just fills you with dread. But no matter how much you procrastinate, you probably know by now that it's not just going to magically disappear. Sooner or later, we have to face it–but it doesn't have to be as daunting as you think! Listen in as Nicki chats with Circuit Sales System student Cindy about how to make those seemingly impossible tasks feel achievable. (These bite-sized coaching sessions are designed to help CSS students overcome their biggest roadblocks so they can flip on their Circuits and watch the sales roll in!) --------------- Related Links Moving Past Resistance: Tips for Entrepreneurs --------------- Get the Free Sales System Course >>

Making mistakes is a natural part of life–and *sigh* one of the joys of being human. But instead of fearing our slip-ups, we should actually embrace it when things go wrong. It's just like that old adage about Thomas Edison and the light bulb: He didn't fail once, but he did succeed in finding 10,000 methods that didn't work! Even our very own Nicki Krawczyk, multi-seven-figure entrepreneur and founder of the Circuit Sales System brand, has made some mistakes along the way (hard to believe, we know!). In this episode, we hear about some of Nicki's biggest business mishaps–including a casual $40K that went down the drain–but most importantly, what she's learned from them.  --------------- Mentioned on this Episode Your Seamless System for Narrowing Your Applicant Pool Related Links The First Step to Hiring the Right Person for Your Team 12 Sales Funnel Mistakes That Cost Course Creators Money --------------- Get the Free Sales System Course >>

All entrepreneurs know the highs and lows that come with running a business. But when things go wrong and we don't get the results that we want, it can really shake us. So how can we avoid those dreaded freak outs and proactively find solutions? In today's episode, Nicki and Kate dig into the very practical steps you can take when you are faced with entrepreneurial challenges, no matter how big or small. Listen in to find out why thinking objectively can make problem-solving a more effective (and even enjoyable!) process. --------------- Mentioned on this Episode Live Launch vs. Evergreen Funnels: Why Both Are Imperfect Options Related Links 3 Successful Online Business Tactics I Wish I Knew … Before I Did the Opposite The Big Problems With Live Launching & Evergreen --------------- Get the Free Sales System Course >>

As a business owner in the online space, it can often feel like your business has to come above all else, even at the expense of our family or our own health. But we shouldn't have to choose between being a successful business owner or actually enjoying life. Circuit Sales System student Lisa's story proves it doesn't have to be one or the other. When life changed in a way she could never have predicted, thanks to her Circuit, she could still continue making money–and at a 12% conversion rate no less! Listen in to hear about the freedom she's gained now she no longer relies on live launching. -------------- Mentioned on this Episode Lisa's free on-demand video training Related Links Live Launch vs. Evergreen Funnels: Why Both Are Imperfect Options Why an Automated Sales Process is a Complete Game-Changer for Business Switching From Live Online Course Launching to Selling on Autopilot --------------- Get the Free Sales System Course >>

There's no doubt about it, nailing down the value of your offer can be confusing for course creators. Is this number too high? Is it too low? But just because it's not easy, doesn't mean you should throw the whole concept out the window (as tempting as that may seem…).  The value of your offer gives people more context into your program and why it truly is worth it. While there's no magical formula for setting the value of your program, Nicki and Kate offer practical ways to approach it in this episode, giving you the confidence to finally tackle this task head on! --------------- Related Links Why Putting a Number to Value Is Crucial Nailing Down the Value—Not the Price—of Your Offer --------------- Get the Free Sales System Course >>

Alyssa McGrew is a branding strategist, who helps businesses establish a truly unique brand identity. Growing tired of the never-ending logo revisions with clients, she is looking to move away from the "done for you" model and introduce more automation into her business. Listen in as Nicki offers expert guidance around launching membership programs, and how to decide which offer you should put on a Circuit first when you have multiple options. --------------- Related Links Teaching Doesn't Get People to Buy—Here's What Does --------------- Get the Free Sales System Course >>

There's no better way to grow your business quickly than by creating and implementing a great ads strategy. That being said, there is one crucial little step that you need to take before you start putting money into paid ads.  This episode will help you avoid the mistake many business owners make when they rush into paid ads, hoping to generate as much revenue as they can, as quickly as possible. Listen in as Nicki and Kate explain why patience is a virtue in paid media campaigns. -------------- Related Links Stop Wasting Money: How to Use Facebook Ads to Accelerate Business Growth – with Jackie Ellis Does Your Business Have a Messaging Problem?—With Marisa Corcoran --------------- Get the Free Sales System Course >>

Carolyn Robistow helps entrepreneurs who want to feel more in control of their drinking. She's feeling stuck trying to nail down the value of her offer, and doesn't want to be seen as disingenuous by inflating it too high. So where do you draw the line when it comes to showing potential buyers what your offer is *actually* worth to them? In today's Laser Coaching call, Nicki gives advice on the messaging around the value of your offer (especially when selling to business owners). Even if you have an entirely different business to Carolyn, we encourage you to listen in because we're positive you'll get a very useful takeaway for your business! --------------- Related Links Price Is Rarely the Real Reason People Won't Buy ------------------ Get the Free Sales System Course >>

We can't emphasize this enough: messaging is the lifeblood of your business. The quality of your messaging directly correlates with the revenue you generate. In our last episode, we started digging into the fundamental copywriting concepts that will sharpen your writing skills and today, we are delivering the next dose of copywriting wisdom in this two-part series on messaging.  Want to uncover the secret behind an effective call-to-action (CTA)? Listen in as Nicki and Kate reveal even more strategies to elevate your copy and incite action from your customers! (If you missed the first part, feel free to listen to this and then go back to hear Part I–but we strongly recommend listening to both episodes so you don't miss out on any of these essential techniques!) --------------- Mentioned on this Episode "Copywriting Strategies" by Nicki Krawczyk --------------- Get the Free Sales System Course >>

The hardest business to write for is always your own, so you're definitely not alone if you find creating messaging for your business challenging. This checklist of 10 essential copywriting techniques will not only make the process a lot easier, but will also convert more customers. With Nicki and Kate's backgrounds in copywriting, there's a lot to dive into here, so we're splitting this checklist across two episodes. In this first part, listen in for guidance on how to write powerful CTAs and subject lines, grab your reader's attention, and avoid the clickbait trap. (Don't forget to stay tuned for more must-use messaging tactics in Part II) ----------------- Mentioned on this Episode "Copywriting Strategies" by Nicki Krawczyk "Don't Make Me Think" by Steve Krug --------------- Get the Free Sales System Course >>

Kendra Perry is a former functional health coach turned online business strategist for health and wellness coaches. Before finding the Circuit Sales System, she was burnt out from marketing her programs using live webinars and sales calls. Fast forward to today, and you're more likely to find her on top of a mountain in Italy sipping an Aperol Spritz as she watches the sales roll in. In less than three months, her Circuit has already generated over $55,000–and that's without ads or any promotion! After seeing so much success, Kendra now has plans to put her second program on a Circuit. Listen in to hear how the CSS enabled her to drive sales on autopilot, while she soaked up the Italian sun. --------------- Mentioned on this Episode Learn more about Kendra's programs Follow Kendra on Instagram --------------- Get the Free Sales System Course >>

If you really want to be able to control the people that are coming into your orbit, there is no better way to do that than with ads. But running ads often comes with a lot of trepidation. Will I just be throwing money away? What if I reach the wrong audience? Can I really compete with bigger companies?  These are all valid concerns but while many business owners (especially newer ones) feel a lot of pressure to figure it all out alone, it doesn't have to feel daunting. In this episode, Nicki is joined by ads manager extraordinaire Jackie Ellis, who explains how running ads can be an incredibly powerful tool when used strategically. --------------- Mentioned on this Episode Follow Jackie on Instagram: @IAmJackieEllis Get Jackie's Free Training on Facebook Ads --------------- Get the Free Sales System Course >>