Esthetician Podcast; Business tips for Beauty professionals

Send us Fan MailMost estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The Esthetician Podcast, Kari Jo Patterson breaks down the difference between hospitality and luxury and teaches estheticians how to create a high-end esthetician business that clients trust, return to, and willingly pay more for.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailPosting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what it looks like to grow a beauty business without living on social media, so we brought on Meta ads expert Jana Bishop to break down how Facebook ads and Instagram ads can create real breathing room, not just more noise.We get practical fast: why boosting posts is tempting but usually overpriced, what the Meta Pixel (now often shown as a dataset ID) actually does, and how to start “testing” in Meta Ads Manager with only $1 to $2 per day so you can learn the back end without feeling like you’re lighting money on fire. Jana also explains how to stop attracting discount hunters by tightening your audience targeting and writing ad creative that speaks to buyers with the right habits and expectations.Then we zoom out to the system. We talk lookalike audiences built from your existing client list, retargeting people who engaged with your Instagram, and a simple funnel that sends traffic to your profile so your content can nurture the relationship. We also dig into what happens after the click: making your bio clear, pinning a “start here” reel, showcasing your best before and afters, and thinking about lifetime value through products or follow up services. Along the way, we get real about visibility wounds, trolls, and why being yourself is often the most profitable move.If you’re an esthetician or service provider who wants more bookings with less pressure, hit play and take notes. Subscribe, share this with a friend who’s burned out, and leave a review so more business owners can find these strategies.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe coach Sam, a Winnipeg sugaring salon owner, through the real barrier behind her goal to double revenue: leadership systems that make performance visible. We lay out a simple daily numbers routine that turns rebooking, retail, and sales into clear metrics instead of emotional guesswork. • Sam’s path from COVID lockdown launch to expansion and a second team member • why “double the revenue” often points to a leadership gap • balancing a friendly culture with clear employer-employee lines • using systems to remove emotion from raises, feedback and hard talks • making team performance visible by having employees track their own numbers • a daily routine for tracking clients seen, rebooking rate, service totals and retail sales • setting realistic goals from a baseline, including the 25% retail benchmark • pre-planning retail recommendations from the schedule to increase follow-through • handling employee pushback by enforcing the system instead of controlling the person • weekly totals and 80/20 reflection to find what drives results To learn more about Kari's Fearless Prosperity, one-on-one VIP coaching opportunities, and more, visit www.karijopatterson.com.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailStill answering client messages at dinner?If your phone never stops… your business doesn’t either.In this episode of The Esthetician Podcast, I’m sharing the one thing that completely changed my business, helped me stop working 24/7, and gave me boundaries with clients again: hiring a virtual receptionist.If you’re an overwhelmed esthetician who feels like you’re doing everything yourself, this episode is for you.We’re talking about:• How to stop answering client messages all day• Why solo estheticians get stuck in burnout• How a virtual receptionist helps you create boundaries• Why this is smarter than hiring an employee too early• How better client communication improves client experience• How to grow your esthetician business without working moreMost estheticians think they need more clients.The truth is? Most need more support.This episode will help you understand how to create more time, reduce overwhelm, and start building a business that doesn’t rely on you for everything.👉 Want the exact step-by-step system?If you’re tired of answering messages all day and want your time back, I created a simple system to help you hire and train a virtual receptionist.https://stan.store/EstheLaunchAcademy/p/get-started-with-this-amazing-course-n7vbcThis is the exact system I used to stop working 24/7 and grow my business.Sponsor:If you’re tired of dealing with the same playlists, awkward songs during treatments, or your phone interrupting your vibe, there are music systems built specifically for spas that fix this for you.Check it out here: https://musicforbusinessfinder.com/music-for-spas/If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailAre you posting on Instagram but still not getting enough esthetician clients?In this episode of The Esthetician Podcast, Kari Jo sits down with marketing strategist and website designer Madelyn Victoria to talk about what actually helps estheticians get found online, build trust fast, and turn followers into booked clients.If your Instagram bio is unclear, your pinned posts are random, your website feels overwhelming, or your content looks polished but still is not converting, this episode will help you see what needs to change.Madelyn breaks down the simple social media and website fixes that make it easier for potential clients to find you, trust you, and book with you. She also shares why so many beauty pros waste time on content before fixing the systems behind it.In this episode, you’ll learn:how to fix your Instagram bio so local clients can actually find youwhat your 3 pinned posts should be if you want more bookingsthe difference between posting to maintain your account and posting to growwhy your client journey matters more than just pretty contenthow to create a simple website that turns visitors into clientsthe biggest mistake estheticians are making with AI captions right nowhow to make your marketing feel human in a world full of automationThis episode is for estheticians who want a clearer marketing strategy, stronger online presence, and a business that feels easier to grow.If you have ever wondered why people visit your page but do not book, this episode is a must-listen.Resources mentioned:Madelyn’s free Instagram audit: https://madelynvictoriaco.com/social-auditIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailIf you’re posting consistently but still not getting enough clients as an esthetician, this episode is for you.In this Business Breakthrough Audit, Kari Jo helps Kristina uncover why her esthetician marketing isn’t converting and how unclear branding and messaging can confuse potential clients. They talk about niching down, becoming known for one thing, building authority online, and creating a clear esthetician business message that helps you get more bookings.You’ll learn:• Why the clearest message wins in esthetician marketing• How unclear branding hurts client bookings• The difference between posting content and posting content that converts• Why systems help estheticians get more rebooking and better results• How to position yourself as an authority onlineIf you’re an esthetician trying to get more clients, grow your visibility, and stop feeling all over the place online, this episode will help you know what to fix first.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailIn this episode of The Esthetician Podcast, Kari Jo Patterson explains esthetician payroll, 1099 vs W2 classification, employee pay structure, payroll taxes, and how to hire employees the right way in a beauty business. If hiring feels scary because you don’t understand payroll, this episode breaks down the systems, commission structure, and tax setup that help estheticians grow profitably.• Why fear around payroll usually comes from not understanding it • How a 1099 misstep creates a structure problem and brand risk • What an IRS audit teaches about penalties and misclassification • Why true 1099 roles are rare in the beauty industry • Using the IRS classification factors and getting clarity before hiring • Separating tax money into a dedicated bank account • Hiring a payroll service or using tools like Gusto or Square • Why commission above 45% breaks profitability • How payroll taxes change the real cost of commission • Using a draw to cover base pay while an employee builds • The hidden downside of 1099s for workers at tax time • Why fear-based business decisions keep backfiring If you want to hire but do not know how to set it up, grab my course Master Your Payroll, Motivate Your Employees and use the code PODCAST for 50% off.   Copy this link: https://stan.store/EstheLaunchAcademy/p/master-your-payroll-and-motivate-employeesIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailIf your books are slow, it’s usually not because you aren’t working hard enough.It’s because you’re focusing on the wrong things.In this episode, I sit down with one of the coaches who helped me during one of the hardest seasons of my business, when I had built a full schedule but still wasn’t making money and felt completely overwhelmed.We talk about what actually gets clients, why so many estheticians stay busy but don’t grow, and how to stop wasting time on things that don’t move your business forward.You’ll learn:why you need a clear booking goalhow to know if your marketing is actually workingwhat money-making activities you should focus on every weekwhy tracking your numbers changes everythingand the simple shifts that can start filling your books fasterIf you feel like you’re doing everything but your schedule still isn’t where you want it to be, this episode will help you get clear on what to focus on next.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe audit Brooke’s esthetics business and draw a hard line between landlord and employer, then map the math and mindset that stop hidden subsidies and unlock real freedom. Clear steps follow: price booth rent by true costs, make shared services opt‑in, or pivot to W‑2 hiring.• current mix of booth renters and one employee front desk• landlord vs team expectations and legal boundaries• freedom trade‑offs of booth rent compared to W‑2• California wage rules and retail commission approach• calculating true rent, utilities, triple net, maintenance reserve• annual rent increases and simple, fair contracts• ending hidden subsidies like front desk and software• opt‑in fees for receptionist and shared marketing• fairness over exceptions, numbers over emotion• pilot path to employees, training, and brand control“DM us on Instagram at remedy underscore central underscore coast”If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailYour next twenty years of bookings are already shopping, posting, and obsessing over their pores—just not in your treatment room yet. We pull back the curtain on Gen Z’s beauty mindset and show exactly how to win them with clarity, access, and authentic social design.We start with a frank look at where their money goes and why marble floors and “luxury” branding turn them off. Gen Z grew up on smartphones, filters, and constant comparison, which fuels anxiety and second-guessing. That’s why sprawling menus and premium packages feel risky. Instead, we break down a simple, step-based service model with named outcomes—Calm My Acne, Soothe My Barrier, Clear My Blackheads—paired with low-friction pricing that makes yes the easiest answer. Think accessible entry facials with optional add-ons, positioned as maintenance, not indulgence.From there, we get tactical about social-first environments. You do not need a renovation; you need one irresistible, Instagrammable corner that invites selfies and stories. We explain how a single shareable spot can replace ad spend, why peer-created content outperforms promos, and how to turn every visit into organic reach. We also map the right tone for education: guide rather than shame, translate trends into safe routines, and connect results to daily wins they care about. The goal is trust, not lectures.Finally, we lay out the bigger strategy: capture Gen Z now and you’ll keep them through school, first jobs, engagements, pregnancies, hormone shifts, and aging. That is decades of loyalty, plus the overlooked boost from mothers who often fund and champion early care. Ignore them and influencers will lock in as the authority. If you want a stable book and stronger retail conversion, build simple, be social, and start early.Loved the insights? Subscribe, leave a review, and share with an esthetician who’s ready to stop chasing short-term bookings and start building strategic growth.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe share how Carly grew from solo esthetician to a team of eight, scaled revenue by over 600 percent, and avoided repeat burnout by installing strong systems, clear policies, and firm boundaries. Practical steps show how to capture every lead, reduce cancellations, and transition clients to your team with confidence.• using Instagram as a consistent client acquisition system• online booking, automated forms, and reminder timing• monthly payment plans for high-ticket treatments• call-capture to recover missed and abandoned leads• cancellation policy with deposits and one-time grace• transitioning clients from founder to team with protocols• hiring before capacity, choosing employees over contractors• delegating social, adding a clinic manager for boundaries• burnout recovery through routine, nutrition, and mindset work• identity coaching, simplifying goals, staying in your lane.Mentioned in this episode is episode: 094: Solo Estheticians: Stop “I’ll Book Later” Clients with Justin Miller Jurassic MarketingVisit www.karijopatterson.com. To learn more about one-on-one VIP coaching opportunities, and more. That’s www.karjopatterson.com.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailReady to stop chasing clients and start leading them? We kick off 2026 by reframing the way estheticians walk into every consultation: calm, clear, and confident, as if the bills are already paid. That single posture shift changes everything from rebooking rates to retail conversions, because clients can feel the difference between pressure and leadership.Harmony, a registered nurse and advanced aesthetician building a multi-practitioner space in a tiny market, opens up about a familiar challenge: more services and longer hours, but profits that don’t scale with effort. We dig into the real blocker—operating without a scoreboard—and build a simple, repeatable system for clarity. In 15 minutes a week, track total clients, service revenue, retail revenue, and capacity versus demand. Then turn data into decisions with quarterly averages that reveal where growth hides and where money leaks.From there, we reverse engineer daily revenue targets. Add monthly operating expenses to your desired take-home, divide by working days, and walk in each morning with a clear number to hit. If the schedule falls short, plan two or three ethical upgrades or targeted products that align with client goals. No pressure. No gimmicks. Just preparation and outcomes. We also discuss booth rent realism, annual increases, and how administrative support becomes affordable when the numbers drive the plan.Expect exact steps, not fluff: a tracking cadence, the categories that matter, how to translate averages into action, and how to sell with integrity by welcoming no on the way to yes. You’ll leave ready to swap discounts for data, anxiety for targets, and hope for a plan that compounds into stable profit—so you can pay your team well, invest wisely, and love the work again.If this helped, hit follow, share it with a fellow solo esthetician, and leave a quick review. Want coaching on your toughest bottleneck? Apply for a Breakthrough Audit via the link in the show notes and you could be our next guest.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe share the system that turns models into momentum, lashes into stability, and scripted consults into stress-free rebooks. The aim is simple: use repeatable services to buy time, then build authority so facials and premium treatments stick.• why repeatable services stabilize cash flow • how to script a consult that sells early • when facial models help and when they don’t • using lashes to fund skill-building and training • turning feedback into authority, not discounting • guiding clients into higher-value services • hiring timing once your niche fills • practical steps to pre-frame rebookingUse code KariJo at checkout for 15% off Borboleta’s online lash training.  Go to https://borboleta.com/Book a call with me: click the coaching link in the show notes Please like and follow the podcastIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailSelling doesn’t have to feel like pressure. When clients worry about sounding rude and pros worry about being pushy, everyone hesitates and outcomes suffer. We brought in sales strategist Nikki Roush to show how permission-based selling turns awkward moments into clear next steps, so estheticians can lead with confidence and clients can say yes without friction.We break down Nikki’s five-step Selling Staircase—Introduction, Create Curiosity, Discovery, Proposal, and Close—and show how to climb it one invitation at a time. You’ll hear how to spot buying signals in real conversations, what to say when someone asks about a new service mid-appointment, and the exact language that earns permission to proceed. We also dig into the role of scripts: useful as structure, dangerous as a crutch. The goal isn’t to memorize lines; it’s to communicate in your voice, meet clients where they are, and guide the next step.You’ll learn how to handle the five common outcomes of a close—yes, a question, an objection, a no, or “I need to think about it”—without losing momentum. We share practical ways to prevent “parking spaces” like call later or check the site, and replace them with let’s get it on the calendar now. Expect tactics you can use today: framing the session flow to balance power, asking permission to lead, and making payment and scheduling effortless. The result is sales that feel like care, stronger rebooks, and better product follow-through.If you’re ready to stop convincing and start collaborating with your clients, this one’s for you. Subscribe, share with a fellow esthetician, and leave a review with your biggest takeaway—we’d love to hear which invitation you’ll try first.Find Nikki here: Instagram - https://www.instagram.com/your_sales_maven/FREE RESOURCE: Free Training: Seal The Deal: Questions that close sales $47 valuehttps://yoursalesmaven.com/karijoIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe break winter skin myths and show how education, not heavier moisturizer, drives results and rebooking. Angela brings a science-first lens to hydration, oils, TEWL, and ingredient order, plus practical scripts you can use today.• framing winter dryness as environmental stress and TEWL• using travel and water quality to explain sudden changes• the sponge analogy to sell proper hydration layers• why HA needs damp skin and smart pairing• ceramides as barrier signals without clogging• treating dry-acne with thin, aqueous layers and ice• product order: water-based first, occlusives last• choosing backbar lines by delivery systems and results• building authority with consult questions that matterSubscribe to this podcast, leave me a review. It helps other estheticians find conversations just like thisIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailStop posting everything and selling nothing. We dig into the real reason clients skip past broad menus and show how choosing one focused niche turns confusion into trust, trust into confident pricing, and confident pricing into predictable bookings. You’ll hear why “results” is an empty promise without a plan, how to spot the signs your current niche doesn’t fit, and the one question that instantly validates whether you’re ready to own a specialty right now.I walk through the skill inventory I use with estheticians to uncover hidden advantages—think flawless facial massage, extraction mastery, perfect pressure, or deep ingredient knowledge—and explain how these small, repeatable skills become marketable, teachable methods. We also talk about why acne, pigmentation, and advanced aging can be risky starting niches for new pros, and how to fill the gap with classes, model clients, and documented protocols that form a clear, sellable journey from intake to aftercare.To ground it all, I share a Utah spa case study that reframes facials as maintenance, not luxury. By simplifying delivery, clarifying the message, and aligning price with purpose, they solved a real problem for families, teens, and travelers who need consistent care. The takeaway: you don’t have to sound “advanced” to stand out—you need a promise you can keep, a plan you can teach, and a message people can repeat. Ready to refocus and grow? Subscribe, share this with a friend who needs clarity, and leave a review telling us the one skill you’d stake your reputation on.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe turn bookkeeping fear into calm by showing how QuickBooks can guide real decisions instead of just checking a tax box. Erika explains categories that serve CEOs, the power of reconciliation, and simple ways to plug cash leaks in subscriptions and marketing.• using categories that inform decisions rather than only taxes• separating advertising channels to track ROI• auditing subscriptions and memberships for silent leaks• building a monthly QuickBooks routine with reconciliation• spotting red flags in reports and missing transactions• knowing when to outsource vs DIY your books• budgeting for education, back bar, and retail with a take‑home target• where to find Erika’s podcast and free QuickBooks health checkPlease make sure that you are subscribed to this podcastPlease like itPlease go leave me a reviewIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailBooked out and still worried about revenue? We sit down with Ashlyn, an esthetician six months into running a spa designed for moms with on-site childcare, to crack the code on why steady bookings don’t always equal steady income. The answer isn’t more clients—it’s a conversion system that turns “treat-me” facials into rebooks, retail, and reliable monthly revenue.We start with the foundation: knowing your numbers. You’ll hear a simple, practical method to track treatment and retail revenue monthly, plus weekly client counts and rebook percentages. Once you see patterns, you can predict slow seasons, plan smarter promotions, and stop guessing. From there, we dig into the real customer problem. Ashlyn’s ideal clients aren’t chasing ingredient decks; they’re craving relief from stress and mom-guilt. We show how to mirror their language, deliver a short “wow” lesson on stress and the body, and earn trust by speaking to what they actually need.Then we build the five-step conversion system you can lift and use tomorrow: a guided consultation that surfaces the real goal, a concise educational moment that builds authority, a clear six-month plan, product recommendations that support relaxation between visits, and a rebooking ask before checkout to keep momentum. We also map a low-pressure follow-up rhythm—texts, simple mailers, quick social touches—to reduce cancellations and maintain connection without feeling salesy.By the end, you’ll have a repeatable playbook to stabilize revenue without adding hours, expand retail that genuinely helps clients, and measure execution so results improve week after week. If you’ve been hustling for new leads while your calendar is already full, this conversation offers a calmer, smarter path to growth. If this helped, subscribe, share with a beauty pro who needs it, and leave a quick review to tell us which step you’re trying first.Don't forget to check out this consultation episode - https://www.buzzsprout.com/2384812/episodes/18037507AND this free Weekly Numbers Tracker from last weeks episode here - https://stan.store/EstheLaunchAcademyIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe dig into why money feels scary, why software isn’t the same as mastery, and how three simple metrics can calm your nervous system and guide better decisions. Confidence rises before revenue when you track weekly and decide by quarterly averages.• client testimonial on business growth • new year focus on money habits and tracking • psychology of avoidance and nervous system stress • difference between software data and knowing • three core metrics to write down weekly • benefits of quarterly averages over single weeks • systems and self-leadership for solos and teams • simple accountability to build the tracking habit • upcoming coaching call and bookkeeper deep diveGuys, I have a simple tracking sheet that is a really basic one. Just to get you started, you can click it in the show notes below. I will leave a link for it in the show notes below. Use it, mess it up, come back to it. It doesn't even matter. The goal is just to get started. Remember, software is not leadership, and hope cannot be your next business plan either. Please subscribe and leave me a review. This show exists to help estheticians stop guessing. And those reviews help other estheticians find it.GRAB the free weekly tracker download here -https://stan.store/EstheLaunchAcademyIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailKorean skincare isn’t just a trend; it’s a smarter system that puts barrier health first and saves your clients from the strip-and-fix cycle. We sit down with Angela Jia Kim—concert-pianist-turned-founder of Savor Beauty—to unpack the rituals behind glass skin, why hydration leads and exfoliation follows, and how clean, concentrated formulas can transform both outcomes and retail.Angela shares the origin story that pushed her into formulation, then opens up her playbook: a five-step, thinnest-to-thickest routine that clients can actually follow, micro-exfoliation that renews without wrecking the barrier, and two hero ingredients every pro should master—niacinamide for brightening and resilience, and ginseng for circulation and collagen support. We dig into small-batch, nontoxic preservation, fragrance-free options for sensitive guests, and how fresh manufacturing elevates texture, absorption, and trust at the backbar.Beyond skin, we get real about business. Angela’s take is unapologetic: sales keep the lights on, and selling is an act of service. She walks through her LOVER sales system, reframes marketing as a themed party your clients want to join, and offers practical ways to translate spa magic into daily rituals clients will repeat. If you’ve wondered how to add Korean skincare to your menu, elevate your retail mix, and talk about products without feeling pushy, you’ll leave with scripts, strategies, and a new lens on glow that lasts.Ready to rethink your routine and your revenue? Listen now, subscribe for more expert interviews, and share your biggest takeaway or ingredient question with us. If you love the show, leave a quick review—your feedback helps more estheticians find these conversations.  To learn more about Savor Beauty visit Angela here https://www.angelajiakim.com/ or on IG Savor Beauty Instagram (@savorbeauty)If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe share the rule that keeps big purchases profitable and show how to test demand before you buy. A candid laser story and a microderm win reveal how to match machines to the clients you already serve.• three times monthly payment rule for profit• monthly cash flow over sticker price• emotion and fear versus evidence and numbers• why tools don’t earn, systems and pricing do• demand testing through demos and pre-sell• categorize services to match your clientele• simple homework to decide buy or wait• mistakes to avoid with reps and hype• runway requirement before any purchaseAll you have to do is fill out my business audit in the notes below to get on the Podcast!  Let's learn!If you're ready for coaching, book yourself on my calendar here - https://stan.store/EstheLaunchAcademy/p/free-30-minute-consultation-If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe break down the runway burn rule so you can make calm, smart choices about hiring, moving, or buying equipment. A simple formula shows how many months you can survive and when to pause, cut costs, and focus on profitable services to regain control.• defining runway and burn rate for solo practices• the three-month threshold for safe decisions• simple formula using cash, pre-booked revenue, and expenses• using three-month averages to smooth swings• why equipment does not fix weak cash flow• fast fixes to extend runway and reduce risk• boosting rebooks to stabilize future revenue• focusing on highest dollars-per-minute services• teaser for the three times rule next weekAll you have to do is in the show links below, the show notes below, there is a form to fill out the business audit form. You’re gonna fill it out. We’ll reach out to you, we’ll schedule a time, we’ll get you on my podcast.I mentioned this course in the episode if you want to find Your Highest ROI Service (profit per minute) here is the link - https://stan.store/EstheLaunchAcademy/p/get-started-with-this-amazing-course-12gf5Don't miss this episode I mentioned either - 090: Easy Consultation Steps for Estheticians: Make Clients Feel Heard, Book MoreIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe break down how estheticians can turn $5 per day into steady bookings using Meta’s ad objectives, smart creative, and a two-step retargeting funnel that builds trust. Robin shares practical benchmarks, simple scripts for Messenger, and a repeatable system you can run yourself.• big budget myth and why boost fails• choosing objectives that match outcomes• creative that works with sound off• hooks and headlines that earn clicks• mixing images and video post Andromeda• building a two-step local funnel• retargeting viewers and engagers• simple DM scripts that convert• metrics that matter such as CTR and CPL• ROI thinking and lifetime value• ways to learn ads inside Robin’s membership• book recommendation for building your businessGrab my book today. It will make a great holiday stuffing stuffer. Send it to your husband, tell him you want it. HERE is the link - https://www.amazon.com/Fearless-Prosperity-Growing-Aesthetician-Business/dp/B0DHN31GQTHey, thanks for listening. And make sure you like and subscribe and follow this podcast. Leave me a review. It means so much to me, guys.You can find Robyn at [email protected] you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe coach Alyssa through rebuilding confidence after burnout, narrowing her services to traveling makeup, and using education and metrics to drive growth. We share why rebooking rates matter, how to niche with intention, and where AI fits next to human touch and realness.• early career lessons from commission-only work• moving solo, hitting burnout, simplifying services• defining confidence as self trust, not perfection• industry rewards education over effort• choosing a niche and ideal client for makeup• personal equity and the 85 percent rebooking target• Gen Z’s impact on authenticity and trends• AI’s limits versus human touch in aesthetics• debunking viral fads with clear, useful content• next steps with systems, scripts and micro winsI reference Episode: 086: How to know if you should go solo.  https://www.buzzsprout.com/admin/2384812/episodes/17872833-086-should-you-go-solo-how-estheticians-know-they-re-readyHey estheticians... I’m going to be offering a chance for a few estheticians to come on and get a free business audit here, live on the esthetician podcast. How you can apply is click in the show notes below. You’ll fill out a form, we’ll reach out and we’ll get you on the podcast today. Then that same link will take you to applying to be a part of my VIP coaching program!If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailThe rebook looks perfect… until the cancellation hits the day before. If you’ve felt that gut punch after a model appointment, you’re not alone. We unpack the real reason behind the pattern and show how to turn “free” into loyal with simple systems that work in the real world.We start by dismantling a costly myth: models are not paying clients, and the psychology is different. Without financial skin in the game, perceived value drops and commitment fades. Rather than ditch models, we reframe them as structured training experiences with expectations, accountability, and documentation. You’ll learn how to log rebooks and cancellations, spot timing patterns, and test changes like a scientist so you can fix the right problem fast.Then we tackle the sneaky trigger hiding in plain sight—your reminder messages. Neutral prompts like “Reply C to cancel or R to confirm” invite an easy out. We share human, progress‑oriented scripts that connect to client goals and reduce cancellations by anchoring the next visit to momentum and results. From there, we fill the biggest gap of all: the silent weeks between appointments. Handwritten thank‑yous, quick post‑treatment check‑ins, product refill nudges, and mailed newsletters build trust, keep you top of mind, and shift models from casual to committed. We also outline a practical retention mindset for non‑rebookers so you can “build a fence” around future demand without sounding salesy.If you’re ready to reduce last‑minute cancellations and convert models into paying regulars, this playbook gives you the scripts, tracking steps, and between‑visit touchpoints to make it happen. Subscribe for weekly strategies, share this with a beauty pro who needs it, and leave a quick review to help others find the show.Here is the link to Mastering Clientele Growth - https://stan.store/EstheLaunchAcademy/p/mastering-clientele-growthIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe dig into a simple, reliable system for getting lapsed clients to return: a monthly mailed newsletter that keeps your spa present in their world. Justin from Jurassic Marketing shares the four-page format, the 80/20 content mix, list-building tactics, costs, and the realistic ROI timeline.• why clients don’t rebook and how to fix it • mailed newsletters as a tangible trust builder • the four-page monthly format that works • 80 percent fun, 20 percent education content mix • avoid promos in the core piece, use a separate insert • how to name and tone the newsletter • building a mailing list with birthdays and giveaways • direct mail vs email roles and synergy • holiday catalogs and gift card strategies • ROI expectations at five to six months and costs • DIY templates vs full-service optionsIf you're ready to go all in and get serious about building systems that create constant revenue, I want you to book a coaching call with me. Let's get you smart systems right now. Let's get you strategy and support that you actually need to grow your business. You can get coached live right here on the Esthetician podcast. Just click the link below and fill out the form and book a call.  Reach out for more newsletter information with Justin at www.jurassicmarketing.comIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe coach Alyssa, a new esthetician who left pharmacy, to own a clear niche: become the tension relief facial specialist through advanced massage and a tight rebooking system. We map a simple plan using model clients, Google reviews, and team-aligned promos to fill her calendar fast.• choosing the employee path to build skill and avoid solo overwhelm• aligning strengths with owner needs to fill gaps• narrowing to a tension relief facial niche with clear benefits• using model clients to fill slow hours and drive rebooking• turning models into Google reviews that convert searchers• creating unique-to-Alyssa services to stand out on the menu• simple scorecard for rebooking, reviews, and conversionsHow you can apply is click in the show notes below. You'll fill out a form, we'll reach out and we'll get you on the podcast todayThen that same link will take you to applying to be a part of my VIP coaching programIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients.• why Baby Boomers hold wealth and book consistently• language that lands: restore, renew, strengthen• the Linda story and the need for dignity and respect• creating a calm, unhurried, high-trust environment• marketing where they are: Facebook and email• photos and testimonials of clients over 55• simple instructions and visible credentials• service menu shifts toward comfort and hydration• retention moves: handwritten notes and check-ins• audit steps to fix message, visuals, and paceGuys, if this episode gave you a light bulb moment, I want you to do me a favor and please go like my podcast and leave me a reviewIf you are ready for coaching, head on over to www.karijopatterson.com If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule, local partnerships, and zip-code audio ads to turn listeners into bookings.• why podcasting builds authority faster than social posts• naming a show with city and niche for podcast SEO• using partner interviews to expand local reach• running targeted Spotify audio ads by zip code• two-thirds content rule for expert positioning• crafting simple CTAs that drive bookings• starting sponsorships early to fund production• building a routine listening habit that convertsApply for a free on-air business audit: click the show notes link below to fill out the form. Ready for VIP coaching? Use the same link to apply to work with Kari Jo one-on-oneIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailEver wish your consultations felt less like a checklist and more like a conversation that naturally leads to yes? We bring a mastermind student, Natalie, into the hot seat for a live role-play that shows exactly how to transform a first-time facial into a long-term client relationship. You’ll hear the beats, the phrasing, and the psychology that make clients feel truly heard—and why that feeling is the number one driver of rebooking.We start by refining the opening question and shifting into a five-minute dialogue that surfaces the real priority. Then we demonstrate mirroring—the simple habit of repeating the last one to three words as a question—to lower defenses, invite deeper sharing, and build instant trust. From there, we lay out a clean structure: validate the story, deliver one wow moment of education, and present a clear, step-by-step plan. No jargon, no scripted sales pitch—just the right insight at the right time.You’ll get a crisp pigmentation explainer that lands with clients: exfoliation won’t erase dark spots if the melanocyte keeps firing pigment, which is why a tyrosinase inhibitor must quiet production before resurfacing can truly clear the surface. We tie that insight to treatment planning—today’s facial, the next visits, and the at-home routine—so your recommendations feel essential, not optional. We also cover SPF and gentle exfoliation coaching for dry skin, plus how to handle “I’m just here to relax” clients by solving for safety and calm first.By the end, you’ll have repeatable micro-scripts for the moments that matter: the first question, the mirror handoff, the recap for agreement, the wow explanation, and the confident plan that earns each yes. Subscribe for more practical esthetic business coaching, share this with a teammate, and leave a review with the wow line you’ll use this week—what script are you trying first?If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe share a practical pricing playbook for estheticians, from calculating a base price to launching a “no duh” offer that builds demand fast. We also talk about confidence, rebooking, and when to raise rates without losing momentum.• base price as the non‑negotiable floor per minute• why copying “going rates” stalls new estheticians• the “no duh” pricing strategy for fast demand• belief and rebooking as growth drivers• time‑bound intro offers and FOMO framing• stepwise price increases tied to utilization• packaging, add‑ons, and margin protection• invitation for on‑air business auditsLink to - Mastering your base price in this episode - https://stan.store/EstheLaunchAcademy/p/profitdriven-pricing-master-your-pricing-Apply to be featured on the Esthetician Podcast for a free business audit. Click the link in the show notes or visit www.karijopatterson.com to apply.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWe share concrete holiday strategies for estheticians that turn December traffic into winter bookings, from build-a-gift bars and VIP tool discounts to bounce-backs timed for slower months. We also dig into mindset, marketing frequency, and why simple, in-person community beats algorithm chasing.• vendor gift sets versus DIY curation and sampling• treat-yourself positioning and VIP discounts on tools• build-a-gift bar with clear price tiers and fast packaging• corporate gifting outreach and bulk orders• merchandising basics: clean signage, signature scent, uncluttered tables• bounce-back offers targeted to your slowest months• marketing cadence and repetition across email, text, and scripts• community events that create loyalty and rebookings• test, track redemption, and iterate without doomsday thinking• how to contact Emily and training resourceshttps://www.boutiquetrainingacademy.com/black-friday-masterclassUse the code KARIJO at checkout to get 50% offIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailEver wonder why some aesthetics businesses thrive while others struggle despite offering similar services? The answer often lies not in treatment expertise, but in business leadership.Meet Michelle, an ER nurse who launched a med spa seeking better work-life balance as a mother of four. What started in a small room inside a hair salon blossomed into a full-fledged wellness center with her own building, staff, and comprehensive service menu. Despite this impressive growth, Michelle faced a common challenge: "The business side is probably the most difficult thing for me. My passion isn't being a business owner; it's helping people."This candid conversation explores the fundamental shift aesthetics professionals must make from skilled practitioner to effective leader. Michelle's journey illustrates how success requires more than technical expertise—it demands strategic delegation, purposeful time management, and team development.The podcast delves into practical strategies like calculating which services generate the highest profit-per-minute, implementing weekly team meetings to align everyone's efforts, and approaching hiring like Tetris—filling your weaknesses with others' strengths. Perhaps most importantly, we explore why investing in your leadership skills creates a foundation for sustainable growth, even when management doesn't come naturally.Whether you're struggling with profitability, team dynamics, or simply finding balance, this episode offers actionable insights to transform your aesthetics business. As one mentor wisely shared, "Nobody is born a leader. They all become one." Ready to make that transformation? Visit karyjopatterson.com for more resources to help you build the aesthetics business you've always envisioned.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailThe Solo Readiness Scorecard to Avoid Burnout, Build Profit, and Start With Momentum”Discover whether you should leave your employer to start your own esthetics business by understanding the concept of "personal equity" and how it determines readiness for entrepreneurship.• Working for someone else vs. going solo both mean starting from zero with client books• The reality: solo estheticians typically earn $30-40K while employed estheticians make $40-60K without overhead• For every $100 facial, you only take home $7-10 after expenses, taxes, and overhead• 82% of businesses fail due to cash flow issues, not lack of skill• The industry average rebooking rate of 65% is unsustainable for solo success• The Solo Readiness Scorecard: financial runway, niche clarity, consultation skills, and market demand• Building momentum while employed allows you to perfect systems without paying overhead• Success requires knowing exactly what problem you solve and being known for specialized knowledgeLeave a review to help this podcast reach more beauty professionals. Remember, survival is not the end goal—with the right systems and mindset, you can move into fearless prosperity.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailEmail marketing expert Liz Wilcox reveals how estheticians can leverage their client email lists to generate consistent rebookings and build stronger connections with clients.• Use email marketing to maintain ownership of your client relationships instead of relying solely on social media platforms• Create an exclusive "VIP list" to incentivize email signups with first access to bookings and special deals• Write emails in your authentic voice rather than adopting an overly professional tone• Include a brief personal update (2-3 sentences) at the beginning of each email before transitioning to business matters• Send emails consistently, starting with once a month and potentially increasing to twice monthly• Ask simple yes/no questions in your emails to encourage replies and open conversations• "Scrub" your email list regularly by removing subscribers who aren't opening your emails• Share client testimonials and before/after photos to nurture potential clients who haven't booked yet• Use seasonal themes and promotions to create timely, relevant email contentCheck out Liz's Email Marketing Membership and her freebie - https://lizwilcox.ck.page/4072e76815If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailEver find yourself torn between mastering your specialty and expanding your service menu? You're not alone. This captivating coaching session with Tara from Wicked Beauty Studio reveals the exact growth strategy that transformed her business from a basement operation to a thriving storefront.When Terra sought advice about adding facials to her successful waxing studio, she discovered something profound: the clearest message wins in business. Her dilemma resonates with so many beauty professionals—the desire to grow without diluting what's already working. Through tactical guidance, we uncover how strategic service addition can enhance rather than confuse your brand.The conversation takes a fascinating turn as we explore the psychology behind business expansion. Terra shares her journey from basement entrepreneur to confident business owner, revealing how location change sparked a marketing mindset shift. "When I moved to my storefront, I started passing out business cards and going to events—marketing to everybody I came across," she explains. This transformation wasn't just about physical space but about embracing her professional identity.Perhaps most valuable is the discussion around hiring decisions—booth rental versus employees—and the unexpected pitfalls of each model. "I couldn't control my brand," Kari Jo reveals about her experience with renters, offering crucial insights for those considering team expansion.Whether you're contemplating adding new services, moving locations, or bringing on team members, this episode provides the clarity you need to make strategic decisions that strengthen rather than scatter your business focus. Ready to grow without losing what makes you special? This is your roadmap.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWeekly team meetings are a non-negotiable foundation for scaling your aesthetics business and creating a stable team culture that prevents costly employee turnover. When implemented correctly, these gatherings transform from boring obligations into culture-building sessions that your team will value and look forward to attending.• Hiring someone new costs money for at least six months before becoming profitable• Employee turnover is extremely expensive and often indicates systemic problems in your business• Weekly meetings increase employee engagement by 43% and make businesses 21% more profitable• Common excuses (scheduling conflicts, not wanting to pay for meeting time, preferring one-on-ones) all indicate leadership problems• The perfect meeting formula includes good news, team appreciation, customer feedback, goals review, priority topics, team input, and mini-education• Group meetings create camaraderie that one-on-one meetings cannot achieve• Without regular alignment, your team is like rowers with blindfolds moving in different directions• Creative scheduling solutions exist for teams with varying work schedulesText us your name, number, and email through the link below to come on the podcast for free coaching where we'll create a system to solve your specific business challenge.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailEver wondered what it takes to get your name and expertise featured in a major industry publication? In this enlightening conversation, Kitty Lin, the Managing Editor of Skin Inc magazine, pulls back the curtain on beauty publishing and shares exactly how estheticians can build their personal brands through media opportunities.Kitty reveals her fascinating journey from marketing team member to editorial leadership, bringing a fresh perspective to one of esthetics' most respected publications. What stands out is her passion for transforming Skin Inc from a one-way content provider into "the living room hosting conversations" for industry professionals. This shift creates unprecedented opportunities for practitioners to share their knowledge and build their reputation.The most valuable takeaway? You don't need to be a professional writer to be featured in a major publication. Kitty enthusiastically explains how interviews, casual conversations, and authentic storytelling often produce the most compelling content. "If you have a story, let's find a way to get it out there," she encourages, dismantling the barriers that have kept many talented estheticians from sharing their expertise more broadly.The conversation takes a deeper turn as Kitty and Keri Jo discuss the challenging landscape facing today's estheticians – caught between increasing medical regulations on one side and unqualified social media influencers on the other. This candid discussion offers perspective on how professionals can navigate these pressures while maintaining their unique value proposition.For anyone looking to elevate their career beyond daily treatments, this episode provides actionable steps for connecting with publications, pitching your ideas effectively, and overcoming the fears that hold many back from broader recognition. As Kitty so perfectly puts it, "Everything starts at hello" – a simple reminder that building connections is the foundation of any successful personal brand strategy.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailThe aesthetics industry isn't all glamour and easy money – it's filled with financial challenges, unrealistic expectations, and competitive pressures that new estheticians rarely anticipate. Building real wealth requires developing multiple income streams beyond just providing services.• The money isn't what you think – most estheticians only take home about 7% of their revenue• Real financial freedom comes from developing assets outside your aesthetics services• Social media creates unrealistic expectations with carefully selected before-and-after photos• Not everyone should be a business owner – many would thrive more as employees with the right employer• Find employers who invest in leadership training and employee development• Industry competition is cutthroat, but collaboration is more valuable than going solo• Building multiple income streams is essential for long-term financial successIf you're struggling with a business challenge and want free coaching, text me through the link in the show notes, DM me on Instagram @kerryjopatterson, or email me to be featured on an upcoming episode.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailRemember when Instagram was the golden ticket to building an esthetician business? Those days are gone. The digital landscape has shifted dramatically, and what worked a decade ago is now drowning in a sea of oversaturation.Did you know the average person scrolls past 95% of social content without truly engaging? Or that businesses are posting eight times more content than just three years ago? As someone who built and sold a successful esthetics practice, then struggled to replicate that Instagram success with my coaching business, I've learned some hard truths about marketing in today's environment.The breakthrough came when I switched from pouring endless hours into Instagram to launching a podcast. Almost immediately, client bookings increased while my social media efforts decreased. Why? Because people don't book services based on pretty feeds—they book based on trust and relatability.If I were starting my esthetician journey today, I'd focus on three key strategies: First, create a community-focused podcast addressing my ideal clients' specific challenges, subtly promoting my services. Second, reimagine social media with content that provides genuine value and humor, not just service highlights. And third, aggressively build Google reviews, knowing that 79% of consumers trust online reviews as much as personal recommendations.This episode weaves these business insights with my hilarious adventures driving a Tesla cross-country (including why self-driving cars don't see turtles!), exploring how technology changes our expectations and capabilities. Want to discuss how these strategies might work for your specific situation? Message me through the link in the show notes to schedule a one-on-one coaching call where we can create a personalized growth plan.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailRetail expert Susanna Dellinger shares powerful strategies for estheticians to build community and boost product sales through authentic storytelling and meaningful client connections.• Susanna Dellinger, CEO of Bright Beauty Collective, brings 24+ years of retail beauty expertise • The secret to selling retail is storytelling – connecting product stories with client needs• Know your client community deeply before selecting products for your shelves• Create pop-up events outside your studio where your ideal clients already gather• Host VIP nights and social shopping experiences to make retail fun and engaging• Learn and share your product's unique story to create emotional connections• Never contact clients only when selling – build relationships through multiple touchpoints• Consider joining Fieldly, Susanna's new platform connecting beauty freelancers with brands• Transform customers into community by focusing on genuine relationships• Follow your unique vision and treat everyone with kindness to build lasting prosperityIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailAre you constantly saying "I'm too busy" but not seeing the results you want in your aesthetic business? This powerful mindset shift could be the game-changer you need.The busy trap keeps many estheticians stuck in survival mode, wearing every hat from service provider to social media manager to bookkeeper while still balancing family responsibilities. This constant state of overwhelm creates an illusion of productivity while actually preventing strategic growth. As Keri Jo reveals through her coaching experience, claiming we're "too busy" often masks deeper issues: avoiding difficult decisions, focusing on low-value tasks that don't drive profitability, or struggling to trust others with any aspect of our business.Drawing wisdom from "The Ruthless Elimination of Hurry," Kari Jo highlights the paradox of our modern world - despite countless time-saving inventions designed to give us more time, we feel busier than ever. The solution lies in a powerful technique used by virtually every successful CEO: time blocking. The Monday Hour One method transforms your relationship with time through a comprehensive mind sweep, strategic scheduling, and the discipline to follow through. When you write down every task, prioritize based on profitability, schedule each item with a specific timeframe, and commit to that schedule, you'll be amazed at how much you can accomplish.The most significant challenge isn't creating your schedule but sticking to it when resistance inevitably strikes. Understanding that resistance is your signal to begin, not quit, is transformative. By honoring your commitments to yourself for just one week, you'll experience a confidence boost that ripples through every aspect of your business. Ready to break free from the busy cycle? Schedule a free 30-minute coaching call to identify what's truly holding you back and get strategic guidance to finally move forward.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailEver wonder why your model treatments aren't filling your appointment book? It might be because you're focusing on the wrong return. While most estheticians chase fleeting Instagram mentions that vanish in 24 hours, the real gold lies in Google reviews—your permanent, trust-building, client-converting asset that works tirelessly while you sleep.Google reviews serve as your 24/7 marketing billboard. When your dream clients—those skincare-loving women in their 30s and 40s with disposable income—hear about your services, they don't immediately book. Instead, they Google you first, scanning your stars and reading what others have to say. Research shows 93% of consumers read online reviews before making decisions, and 48% trust them as much as personal recommendations from friends or family. That's powerful social proof that can't be matched by social media exposure.Beyond building credibility, these reviews significantly boost your SEO. Google determines local search rankings based on relevance, distance, and prominence—and reviews directly influence your prominence. A business with 100 thoughtful reviews will consistently outrank competitors with only 10, even if offering identical services. Each new review pushes your business higher in search results, increasing visibility and bringing more clients through your door.Don't fall into the trap of thinking you're "losing money" by offering free model treatments. When exchanged for a quality Google review, that single session could generate thousands in revenue over time through new clients who discover and trust you based on that review. It's not just about collecting stars—it's about building a narrative that sells your services even when you're not actively marketing. Start requiring Google reviews from your models, make the process simple, and watch as your business grows through the compounding effect of client trust and search visibility. Remember, you don't need 10,000 Instagram likes—you need 10 raving Google reviews that actually convert to paying clients.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWhat happens when you embrace your true self in business? Ani Owens' remarkable journey from 4,000 to 40,000 Instagram followers in just a few years provides a masterclass in authentic branding and social media growth.Forget what you've heard about Instagram's algorithm working against you. Ani pulls back the curtain on what actually drives social media success: consistency, authenticity, and embracing what makes you unique. Setting up multiple tripods while working with clients, she's built a content library that ensures she never misses posting - for hundreds of days straight. The key revelation? The algorithm doesn't keep your information forever. After 30 days of inactivity, you're essentially starting over, which is why consistency (even if not daily) matters tremendously.But the real magic happened when Ani stopped trying to fit the perfect professional mold. "I became like 'I'm Ani, I'm a human being who happens to have these businesses,'" she explains. By sharing both wins and losses, good days and struggles, she created genuine connections that fueled her growth. This philosophy extends to her Gothic-inspired branding - from her hairline "Mourning Hair" (complete with coffin packaging) to her cemetery photoshoots. Rather than trying to appeal to everyone, Ani focused on what made her happy, creating a brand that deeply resonates with her ideal audience.For beauty professionals struggling with social media, Ani created Content Coven, a membership providing industry-specific content calendars, captions, and strategies. Her approach cuts through generic advice, offering practical solutions tailored specifically for beauty professionals. The philosophy behind everything she creates is clear: authentic branding isn't about appealing to everyone - it's about being so true to yourself that you naturally attract your perfect audience.Ready to transform your approach to branding and social media? Connect with Ani on Instagram at @anianne.owens. She welcomes DMs and is committed to helping beauty professionals succeed, regardless of budget constraints. Your authentic brand story is waiting to be told.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailKrystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer service that made her business thrive.• Building a successful solo practice by genuinely caring about clients and keeping detailed notes about their lives• Avoiding using your own name for your business to make it easier to scale with other providers• Investing in coaching to navigate the hiring process and overcome fear of making mistakes• Creating comprehensive training protocols and systems for new employees• Working through the challenges of payroll and administrative tasks• Implementing effective hiring practices including the "hire slow, fire fast" approach• Using a multi-step interview process: phone interview, in-person meeting, and working interview• Helping employees build their clientele through social media marketing and referral cards• Letting go of control as the biggest challenge in transitioning from technician to business owner• Utilizing virtual reception services to improve work-life balanceReach out to Krystal on Instagram at @knockout_beauty_bar if you're thinking about hiring or growing your aesthetics business. She's happy to share her experiences and answer questions about the journey from solo provider to business owner.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailKari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy.• Emily shares her journey from elementary teacher to coach, facilitator, and speaker helping women build intentional lives that feel good• Many successful women have "checked all the boxes" but still feel burnout and frustration despite outward success• The most successful women spend 80% of time on themselves, 20% on their business - completely contrary to hustle culture• Money is an amplifier, not a solution - people making $100k+ monthly can still live in scarcity mentality• The struggle to delegate stems from perfectionism and resistance to receiving help• Ask why asking for help feels uncomfortable and challenge old stories that no longer serve you• Try the "Wouldn't it be cool if..." exercise for 10 minutes to identify gaps between current reality and deeper desires• Overcome fear of rejection by recognizing that those who live without regret take brave steps others didn't understand• Small consistent changes drastically transform your life over time - "we overestimate what we can do in a week and underestimate what we can do in a year"Follow Emily on Instagram @EmilyReuschel and check out her podcast The Wild and Waking podcast for more insights on building a business that feels as good as it looks.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailHiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost them an average of $14,000 per bad hire.Think about that number for a moment. At 30% of the average esthetician's annual salary, bad hires create a financial black hole that many small businesses can't recover from—especially when you realize you won't see a return on any employee investment for at least six months. The traditional "submit resume, interview, skills test" approach simply doesn't cut it anymore.Your hiring journey must begin long before you post that job listing. It starts with crafting a mission statement specifically for your team—not your clients. This internal mission should function like a memorable slogan that every employee can repeat and embody. From there, develop a job description that doesn't just list duties but tells your company's story, highlights what makes working with you unique, and clearly prioritizes responsibilities from most to least important.Understanding working styles is perhaps the most overlooked aspect of successful hiring. I've found tremendous value in identifying my own strengths and weaknesses using the Five Working Geniuses assessment. This allows me to hire people who excel precisely where I struggle. Remember when I hired my first receptionist because I couldn't say no to clients? Or my second esthetician because I disliked permanent makeup? These strategic hires complemented my weaknesses rather than duplicating my strengths.Don't underestimate the power of a thoughtful application process. I've completely abandoned resume reviews in favor of detailed questionnaires that reveal a candidate's communication style, attention to detail, and alignment with my values. The length and care of their responses tells me more about their work ethic than any resume ever could.Ready to transform your hiring process from guesswork to strategy? Stop hiring like a desperate entrepreneur and start hiring like the CEO your business deserves. Check out my comprehensive course "How to Hire Like a Boss" where I walk you through each step of creating a hiring system that consistently brings the right people into your business.If you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailEmily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.• Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% later)• Exploring unique retail options beyond traditional skincare products• Using storytelling techniques to create natural, non-pushy sales opportunities• Creating visual displays that help clients see themselves using products• Building displays as lifestyle vignettes rather than by product category• Starting small with just $100-200 investment in select retail items• Finding products with higher margins than traditional skincare lines• Including unexpected items like hair accessories, robes, or specialized beauty tools• Understanding that multiple income streams create financial stabilityDownload Emily's free startup formula for estheticians at boutiquetrainingacademy.com/kariIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailWhat happens when an esthetician finally conquers her fear of stepping away from behind the chair? Transformation at every level.In this deeply personal conversation, Kari Jo welcomes back former coaching client Jacquelyn Kraemer to share her remarkable journey from burnt-out service provider to thriving business owner. The raw emotion in this episode reveals just how profound this transition has been - not just for Jacqueline's business but for her entire life."Looking back at that video, I was like, oh my God, I can't believe I looked like that a year ago," Jacquelyn shares, reflecting on her initial coaching session. "I can't believe that I was doing it all... I was surviving, but you can do it all without doing it all great." Since implementing proper systems and embracing her role as a CEO rather than just an esthetician, Jacquelyn has lost 40 pounds, gained newfound energy, and built a million-dollar company that runs smoothly even when she's not physically present.The conversation dives deep into the fears that keep estheticians trapped behind the chair - fear of client abandonment, fear of team members leaving, fear of losing control - and how overcoming these barriers leads to exponential growth. Jacquelyn's candid admission that "what got me from point A to point B wouldn't get me from B to C" provides a powerful framework for understanding why so many beauty business owners plateau.Perhaps most valuably, Jacquelyn outlines the specific systems that transformed her business, particularly her accountability framework that empowers her team while maintaining high standards. Her insights on creating true leadership in the beauty industry, rather than perpetuating the unhealthy cycles many professionals experience, offer a roadmap for anyone ready to evolve from service provider to visionary business owner.Ready to transform your own esthetics business? This conversation will show you it's possible to build financial freedom and time independence without sacrificing quality or abandoning your passion for the industry.  Check out Jacquelyn's amazing accomplishments here - IG: @bare_waxstudiosweb: www.barewaxstudios.comIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan MailDo you track your numbers? In the world of aesthetics, we often shy away from metrics because we're afraid of what they might reveal. But as Kari Jo Patterson shares in this revealing episode, numbers always tell a story – one that can transform your business when you learn to listen.Dropping the perfect facade and embracing authenticity becomes the unexpected theme as Kari reveals her most successful podcast episodes were the ones where she simply showed up as herself – unscripted, unfiltered, and speaking her own language rather than trying to sound like someone else. This powerful realization has transformed her approach to content creation and business coaching.Join Kari for a vulnerable mid-year goal check-in where she categorizes her progress as "crushed it," "kind of did it," or "dropped the ball." This honest assessment strategy allows her to celebrate wins (like her thriving coaching practice after niching down on pay structures), adjust course on struggling initiatives (digital product sales), and maintain essential family boundaries as her business grows.The episode delivers an unexpected bonus: a detailed tutorial on creating your own personalized AI nutritionist using ChatGPT. Kari walks through exactly how she set up a system that creates customized meal plans, analyzes restaurant menus in real-time, and even tells her when it's okay to enjoy that occasional Snickers bar. This innovative approach to problem-solving resulted in significant health improvements within just one week.For estheticians considering business expansion, don't miss Kari's timely real estate insights. "We're in a bare market right now – people become rich in bare markets," she explains, highlighting why now might be the perfect moment to invest in property when others are desperate to sell.Whether you're struggling with tracking metrics, setting effective goals, or finding the right balance between business growth and personal freedom, this episode delivers practical wisdom you can implement immediately. Text us with topics you want covered in future episodes – Kari might even invite you on to walk through your specific challenges together!Go check out her monthly mastermind to get you started on your journey to success here - https://stan.store/EstheLaunchAcademy/p/empire-building-mastermind-xrvzfIf you’re booked but not making money, you need to start with your numbers.Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.Are You Ready to fix this in your business?Apply for a free Business Breakthrough Audit:https://forms.gle/Jkr27yUb6n6PYcba7