Every Day's A Business School Day

In this episode, Nicky draws on her extensive networking experience to explore what makes you memorable in a room full of introductions. She explains why traditional, sales-heavy pitches often fall flat—and what to do instead. Focusing on clarity, authenticity, and storytelling, Nicky and James break down how to approach a 30–60 second introduction in a way that sparks curiosity and leads to more proactive conversations. They also cover common mistakes, simple frameworks, and practical ways to stand out by showing how you genuinely help people.What We Talk aboutWhy networking is not a sales activity (and what it actually is) The real purpose of a 30–60 second introduction Why traditional, service-heavy pitches get ignored How to stand out in a room full of similar introductions The power of storytelling—and why it works so well A simple structure you can use to shape your introduction Common mistakes (and how to avoid them) How to balance preparation without sounding scripted Why your goal is the next productive conversation—not a sale The role of personality, authenticity, and personal brand Whether you should repeat your pitch or change it each time Practical tips for making your introduction more engaging Alternative approaches if you don’t feel comfortable “pitching” Why staying within your time limit matters more than you think

Getting a mortgage feels complicated (and a bit scary). Getting one as a business owner? Even more so.In this episode, James and Nicky sit down with Mortgage and Protection Advisor Vicky Probert from Honey Financial, to break down exactly how mortgages work when you’re self-employed or running a small business. From how lenders assess your income to why your accountant matters more than you think, the conversation focuses on the practical steps you need to take to actually get approved—and avoid costly mistakes.What we talk about:How lenders assess income for sole traders vs limited companies That it’s ok if you don’t have payslipsWhy most business owners need 2+ years of accounts The biggest mistakes self-employed people make before applying How to prepare 1–2 years in advance for a mortgage Why your accountant is key to your mortgage success The truth about using a broker vs going direct Why you should get familiar with your credit fileFixed vs variable rates—and what matters for business owners Why income protection is critical if you’re self-employedThat you can get a mortgage but it is wise to plan ahead

Most businesses attend events because they feel like they should — but very few stop to ask the most important question: What’s the point?In this episode, James and Nicky chat to Marketing and Events expert, Zoe Wadsworth from Ask Zoe, about how to approach events strategically so they actually deliver results — whether you're networking, exhibiting, or hosting your own. The conversation covers practical tips you can apply immediately to improve results from your next event.What we talk about:Why attending events without a clear goal wastes time, money, and energyThe difference between tangible vs intangible return on investmentHow to plan your pre, during, and post-event strategyWhy “busy” doesn’t mean “productive”How to choose the right events for your businessSmart ways to follow up (that most people completely miss)What makes event merch memorable (and not a waste of money)When it’s worth hosting your own event — and when it isn’t

AI is everywhere right now—but should you be using it in your business?In this episode, Nicky and James are joined by Diane Hall from Evolved3 CIC to take a grounded and practical look at how AI actually fits into small business life and how we can start the process of identifying ways it can facilitate competitive advantage. The episode explores how AI should support humans – not replace them – and why applying common sense is really important. If you’ve been unsure where to start—or worried about getting it wrong—this episode gives you a simple, realistic way forward.What we talk about:Why AI isn’t going anywhere (and why that’s not a bad thing)The biggest mistake small businesses make when adopting AIHow to use AI as a “critical friend” to improve your businessThe risks of over-relying on AI (including hallucinations and bad data)Practical ways to save time, generate ideas, and make better decisionsWhy the human element is still your biggest competitive advantage

In this episode Nicky and James are joined by branding expert, Clare Froggatt from We Brew Your Brand, to discuss one of the most misunderstood areas of marketing: branding.They explore why branding goes far beyond logos and colours, and how it actually shapes every part of your business—from the way you communicate to the clients you attract. Clare shares practical insights on building a brand that feels authentic, evolves over time, and creates real trust with your audience.The conversation delves into the importance of values, consistency, and clarity, as well as practical steps business owners can take to audit and strengthen their brand—whether they’re just starting out or ready for a refresh.What we talk about:What branding actually is (and why it’s not just a logo) Why so many small businesses misunderstand branding The role of trust and consistency in building a strong brand How your personal identity influences your business brand Why values are the foundation of everything in your business How branding evolves as your business grows The difference between a brand refresh and a full rebrand Why most startups don’t need a rebrand (yet) How to audit your current brand and spot inconsistencies The importance of tone of voice and language in branding How to choose the right branding partner or agency

Pricing is one of the biggest anxieties for business owners — but it doesn’t have to be!In this episode, Nicky and James are joined by business and leadership strategist, Heath Gunn from Move That Mountain, to delve into the psychology, strategy, and practical steps behind pricing your services with confidence.We explore why so many business owners undercharge, how pricing impacts your freedom and profitability, and why raising your prices might actually improve your business.What we talk about:Why pricing feels so uncomfortable (and how to fix that)The real reason clients don’t leave when you raise pricesWhy being the cheapest is probably hurting your businessThe difference between vanity metrics and real profitabilityHow pricing affects your time, freedom, and growthWhat to do when clients push back on price increasesWhy customer value matters more than customer volumeThe importance of positioning in your marketHow to approach pricing when you're just starting outThe danger of racing to the bottom on priceWhy confidence is the most important pricing skill

In this episode, Nicky and James talk about the process of strategizing and delivering a successful podcast.We talk about how important it is to stand out with a good quality format and to research and pilot the podcast to ensure that it is hitting the mark.We chatted about the journey we went on together to develop the strategy for this podcast.And we also spoke about how podcasting is such an effective marketing tool that can answer the questions your customers are asking in a relaxed and entertaining way.What we discussedThat podcasting is a brilliant way to support storytelling in your marketing activity and can help scale your business.It brings to life and humanises the way you do business and builds trustWhat free and low cost kit to use to elevate the quality of your podcastHow being clear on your target audience will ensure the content is consumedThat pilot episodes really help you to hone your plan and future contentA simple plan for starting a podcastFollow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the hostsNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or connect on Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/

In this episode we spoke to IT Specialist, Phil Farey, about the slight scary topic of cyber attacks.He talked us through some of the simple ways we can make ourselves less vulnerable to being targeted without it costing the earth. He also talked to us about the potential damage that being hacked can cause – not just physically but reputationally too.Phil also made the point that just because we are small businesses does not mean we are flying under the cyber attack radar.Who is Phil Farey?Phil is the owner and Director of Flyford Connect who offer the full suite of IT services for business of all sizes. Whether that’s providing support, software or full consultancy for business growth activities.What we discussed with PhilThat most small businesses are not adequately prepared for a cyber attackWhat two (or multi) factor authentication is and how to quickly and easily apply it.What is involved with Hacking and Phishing, and how to protect against itLow cost and free options that can help small businesses get tighter securityStrong password formats and password managersBeing safe when working remotelyCyber security and growth and how staff can become a vulnerability.That your business trades on trust. So, a data breach could have a big impact.ResourcesConnect with Phil on LinkedIN: https://www.linkedin.com/in/philfarey/Website: flyfordconnect.co.ukFollow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the hostsNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or connect on Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/

** This episode was recorded in spring 2024 and therefore some of the regulations and information mentioned may have since changed **In this episode James and Nicky chat to Accountant, Michael Harle, about navigating the tricky world of tax and keeping on top of our business finances.We covered why tax should be taken seriously, but that with the right systems it doesn’t have to be ‘taxing’ or scary.And we talked about the differences between how businesses are set up (self employed versus limited companies) and how that affects the way you manage your money and your dealings with HMRC.Who is Michael Harle?With over 20 years as an accountant working with small and national accountancy practices, Michael knows a thing or two about staying on the right side of HMRC.His focus as Owner and Founder of Prosper Accountancy is to put all of his clients’ needs first and give them a tailored and personal approach to their business finances.What we discussed with MichaelThat we need to get into the mindset that everything you earn is not actually ‘yours’Who needs to collect VAT, when you need to worry about it and how it worksHow an accountant can in fact save you money (and give you back time) in the long runHow cloud based accountancy works and how it can save you loads of time and stressHMRC are not as scary as you thinkYou can’t take your family to Disney World on expensesPLEASE NOTE: This podcast is for guidance on general tax and business knowledge. We absolutely recommend that you take advice from your own accountant or advisor as the law on taxation changes regularly with government budgetary policy.ResourcesConnect with Michael on LinkedIN https://www.linkedin.com/in/michaelharle/Website: https://www.prosperaccountancy.co.uk/Follow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the hostsNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or connect on Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/

In this episode we had a chat with Mandy Allen about all things CRM – what it is, all the forms it comes in and why we need it.We discussed the basics of getting started and how it supports you in delivering the best experience you can to your greatest asset – your customers.Mandy also shared some useful tips on preparing the way for CRM implementationincluding mapping out a clear view of the customer journey.Who is Mandy Allen?Mandy works for CRM Insights who offer guidance and implementation of CRM solutions – not just in choosing the right software but getting the business systems in the right place before implementation. She is always incredibly generous in sharing her wealth of knowledge on the subject with anyone who needs advice.What we discussed with MandyWhat we mean by CRM – i.e. Customer Relationship ManagementWhy it’s important to take care of your data and customers and how a CRM system can support your successAbout how we can go about finding the right solution for our business as everybody’s needs are different.CRM at the different stages of your business & moving systemsThe importance of mapping your customer journey to get the most out of CRM.ResourcesConnect with Mandy on LinkedIN: https://www.linkedin.com/in/mandyallen1/Check out CRM Insights website (including their useful blog): crminsights.co.ukFollow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the hostsNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or connect on Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/

In this episode James and Nicky spoke to Rachel Haith about one of the most important elements that a business owner needs – a strong belief in themselves and clarity on what they are doing and where they are going.We covered how addressing your mindset early in your business journey can make a real difference to whether you succeed, because things will get tough and it’s all about how you deal with it.Who is Rachel Haith?Rachel is a coach and speaker who helps people get the most from their lives by finding their inner belief, removing barriers and designing the life they were born to lead.What we discussed with RachelHow cultivating a strong layer of self belief is the bedrock to personal and professional success.How to develop resilience to deal with the roller coaster of life and business.Imposter syndrome and reframing our languageThe difference between coaching and counsellingHow getting to grips with who you really are, what you really want and learning to love who that is, enables better decision makingThe power of gratitude and being reflectiveResourcesConnect with Rachel on LinkedIN: https://www.linkedin.com/in/rachel-haith/Find out more on her website (which also includes an insightful blog): inspiredlifegroup.co.uk Podcast: Rachel also has her own podcast that she does with fellow Coach, Dr Jenny Gordon called The Renny Show. Listen wherever you listen to podcasts or here: https://open.spotify.com/show/4ndJaTFgNLKoQ1ixzI1kt4Follow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the hostsNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or connect on Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/

In this episode we spoke to Hayden Fox, about why we’re all afraid of Sales and why we don’t like doing it.We chatted about how we can embrace a more positive attitude towards selling and how business owners have to be sales people if they want to grow.And we talked about how understanding sales better, and applying some strategy, will help us get more from selling – and might even enjoy it too!Who is Hayden Fox?Hayden is Director of Sales Geek in Yorkshire. With his own extensive sales background and the combined experience of over 500 years within Sales Geek nationally, he can definitely put a rocket in your sales strategy!What we discussed with HaydenThat sales isn’t about the double glazing stereotypeThat it’s about having conversations and identifying how you can solve people’s problemsHow the relationship between sales and marketing worksWhat customer journeys and pipelines are all about and how to use themAnd that changing your mindset about sales can have a really positive impact on the success of your business.ResourcesConnect with Hayden on LinkedIN https://www.linkedin.com/in/haydenfox-salesgeek/Or like he said in the podcast…give him a ring: 07532775937Website: salesgeek.co.ukFollow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the hostsNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or follow us on Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/

SummaryIn this episode we have a conversation with Lisa Betsworth from Slice Solutions and Kat Derbyshire from Black Kat HR about the daunting task of taking on your first employee.We talked about the importance of being clear on what hire you ‘really’ need, weighing it up against outsourcing and being sure a hire is adding value in your business.We also chatted about getting the job description right, being savvy about what loyal employees are after and why employment contracts off the internet aren’t as convenient as you think.Who is Lisa Betsworth?Lisa is the Owner and Founder of Slice Solutions who offer a business support package for growing businesses covering VA, Recruitment and HR services. With an extensive background in recruitment, she knows a thing or two about getting started with growing a team.Who is Kat Derbyshire?Kat is Owner of Black Kat HR and a skilled HR Mentor who helps businesses with the full spectrum of HR support allowing them to take the services that they need in line with the growth of their business.What we discussed with Kat & LisaWhy it’s important to be crystal clear on why you are recruiting and exactly what value it will offer.Why an administrator might not be the perfect first hire.That recruitment isn’t easy in the current market and getting the job title right is essential.Why employment contracts off the internet are unlikely to be specific enough to your business.That business owners should consider outsourcing, freelances and even automation as options too.The minimum level of HR documentation a business needs when they become and employer.That it’s important to address your skills as a leader and a line manager before you take on responsibility for a teamResources (Lisa)Connect with her on LinkedIn https://www.linkedin.com/in/lisabetsworth/Visit her website or book a discovery call with her. https://slicesolutions.co.uk/Resources (Kat)Connect with her on LinkedIn https://www.linkedin.com/in/kat-derbyshire/Visit her website or book a discovery call with her. https://blackkat-hr.com/Follow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the hostsNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/https://twitter.com/jamesmarriotthttps://www.instagram.com/wearesoundmedia/https://www.facebook.com/wearesoundmedia

In this episode Automation Expert, Yvonne Hemmings from Solutions Shack explains to us how easy and cost effective it is to automate repetitive tasks in our businesses.In a lot of cases it’s free, there’s no code needed and we can breeze through tasks at a click of a button.Yvonne teaches us how to get started and highlights some quick wins that could save us loads of time and money.Who is Yvonne Hemmings?Yvonne knows how stressful it can be juggling spreadsheets and systems. She helps businesses to identify and streamline their processes and then supports them in automating the repetitive, time consuming tasks.Her mission is to transform businesses and open up greater potential for their growth and profitability.What we discussed with YvonneWhy we wished we’d known about automation at the START of our business journey.How easy and cost effective it is to introduce automation.How it can support your growth by taking you out of the mundane repetitive admin areas of your businessHow important it is to get your processes nailed down and documented before you automate.How to use automation tools like ZapierHow Nicky recently automated her membership process using mostly free tools.Some simple automation tasks to get started on today.Resources (Yvonne)Connect with her on LinkedIn https://www.linkedin.com/in/yvonne-hemmings/Visit her website or book a discovery call with her. https://solutionshack.co.uk/Read Yvonne’s blog: https://solutionshack.co.uk/index.php/blog/Follow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the hostsNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/https://twitter.com/jamesmarriotthttps://www.instagram.com/wearesoundmedia/https://www.facebook.com/wearesoundmedia

In all the excitement of planning and launching a business it’s easy to overlook some of the simple financial decisions that go hand in hand with being a new business owner.It’s also common to think that if you aren’t currently earning very much money you don’t need a Financial Planner.But as we found out in our chat with Zoe Taylor, it’s important to have realistic plans in place for the future AND for resilience now.Speaking with an advisor should be a lot higher up the list than you think if you and your business are going to thrive long term.Who is Zoe Taylor?Zoe is an award winning chartered financial planner and speaker who has an incredible ability to make the subjects of pensions and investments fun and interesting.Her no jargon approach really helps people to understand and unlock the complexities of their finances and make sound and relevant decisions about their financial future.What we discussed with ZoeHow your business is probably NOT your pension (unless you’ve planned a proper exit strategy)That you should make a financial plan even if you aren’t earning very much money yetBusinesses are people and they need some small things in place early if they are to be resilient both as people and as a business.You don’t need to spend a lot of money to get piece of mind.Pensions often seem complicated when nobody has explained them properly to you.Zoe’s 10 questions that businesses should ask themselves about their financial future.ResourcesConnect with Zoe on LinkedIn https://www.linkedin.com/in/zoetaylor38/Visit her website or book a chat with her: https://lawrenceneilwealthmanagement.co.uk/partner/zoetaylorFollow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the hostsNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/https://twitter.com/jamesmarriotthttps://www.instagram.com/wearesoundmedia/https://www.facebook.com/wearesoundmedia

James and Nicky discuss the importance of following up after networking and how creating quality business friendships can make the whole thing more effective and enjoyable.They debate the strategy around growing connections into high quality referral partners and that finding the right networking circle can support you in business way beyond new sales leads.What we discussedThat networking is a ‘long marketing game’ but very sustainable when there is a purpose to it.How networking meetings are a foundation for all of the elements you need to grow a business.How and why we should follow up after meetings.Tips on developing our business relationships from the ‘getting to know each other’ stage to full on ‘sustainable referral partnerships’.Follow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the hostsNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/https://twitter.com/jamesmarriotthttps://www.instagram.com/wearesoundmedia/https://www.facebook.com/wearesoundmedia

What the heck is a lead magnet? And do they deliver results?In this episode of Every Day’s a Business School Day, Nicky Thomas and James Marriott chat to Content Marketing Expert, Talisa Gill, about the mysterious art of lead magnets. What they are, why should we be using them and how do they add fuel to other marketing channels?Who is Talisa Gill?Talisa is the founder of 10X Marketing. Working with global enterprises through to solopreneurs, she helps businesses to 10X their lead generation capabilities through harnessing the power of a content marketing strategy.What we discussed with TalisaOverview of lead magnets and examplesHow to use them to grow your lead databaseHow to use them to show how you solve your customer pain pointsHow to turn the cold leads you gain into warm leads that want to engage with you.How to get started with your own lead magnetResourcesConnect with Talisa on LinkedIn https://www.linkedin.com/in/talisagill/Visit her website or book a consultation with her. https://10x-marketing.co.uk/Follow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the hostsNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/https://twitter.com/jamesmarriotthttps://www.instagram.com/wearesoundmedia/https://www.facebook.com/wearesoundmedia

If we don’t know where we are going and how to get there it’s almost impossible to succeed in our business. But how do get our goals out of our head and onto paper?In this episode of Every Day’s a Business School Day, Nicky Thomas and James Marriott chat to Business Consultant, Hayley Koseoglu, about how implementing 90 day planning can help us break down our goals into achievable plans that take us where we want to get to.Who is Hayley Koseoglu?Hayley has very much ‘been there and done it’. She’s started, built and exited a couple of businesses in the past and understands the frustrations and the challenges that business owners encounter along the way. She’s also a published author.Hayley loves working with people 121 to health check their business and tailor a clear plan of action for moving forwards whatever goals her clients aspire to. She is an advocate of 90 day planning techniques and has even written a book about it.What we discussed with HayleyWhy you should do 90 day planning;how it’s not for everybody;how to go about it;that it’s a bit of a learning curve;that we should be realistic and not cripple ourselves;and how it doesn’t need to be really slick as long as it’s clear and focused.ResourcesConnect with her on LinkedIn https://www.linkedin.com/in/hayley-koseoglu-01502b20/Buy a copy of her book https://www.iekos.co.uk/practical-advice-and-support/Visit her website or book a consultation with her. https://www.iekos.co.ukFollow and ReviewKeep up to date with all our episodes by tapping the 'Follow' button so you get new ones as soon as they're released. We have some great lessons planned!Help us to help more small businesses! We’d love your reviews to help us be found more easily by businesses who need some help and support.Want to network with us?Why not visit The Growth Community at one of our online or in personal networking meetings. You’ll be guaranteed a very warm welcome and some great onward conversations.https://www.thegrowthcommunity.co.uk/locations/More about the PodcastersNicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://www.thegrowthcommunity.co.uk/https://www.linkedin.com/in/nickythomas-growthcommunity/https://www.facebook.com/GrowthCommunityNetworking/https://www.instagram.com/growthcommunitynetworkingJames Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.Find out more on our website or follow us on Facebook, Instagram and Linkedin.https://wearesoundmedia.com/https://www.linkedin.com/in/james-marriott-podcast/https://twitter.com/jamesmarriotthttps://www.instagram.com/wearesoundmedia/https://www.facebook.com/wearesoundmedia

Every Day's a Business School Day is your virtual classroom to learn about all kinds of stuff to help you drive your business forward.In this trailer, meet Nicky and James and find out more about what the show is all about.