Expert Perspective

From security updates to general functionality, a website rescue can open a flood gate to getting more business.#websitetips #websitedesign #smallbusiness Expert Perspective - Season 1: Episode 43https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Facebook is a platform, but so is the newspaper. This is how to think of platforms in a way that will be meaningful for your customer.#platforms #smallbusiness Expert Perspective - Season 1: Episode 41https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Is web development more than having a fancy video at the top of your website? If you want to actually accomplish something, then the answer is yes.#webdevelopment #smallbusiness Expert Perspective - Season 1: Episode 40https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Search engines are now unnoticeable, but steer your life every day. This is how they got so good at helping people.#searchengine #seo #searchengineoptimization #google Expert Perspective - Season 1: Episode 39https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

The more interested in the customer journey you are, the better you are equipped help sell more. Here is the best route.#customerjourney #smallbusiness Expert Perspective - Season 1: Episode 38https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

If branding was just a $300 logo you bought from Fiverr or a local, underpaid graphic designer then everyone would have a successful business. This is what branding really is.#branding #smallbusinessExpert Perspective - Season 1: Episode 37https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Quick overview on how attention is so important and the best means to acquire said attention.#attention #smallbusiness Expert Perspective - Season 1 Episode 35https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Discussing the role of optimization to help break up the enormous task of generating sales.#optimization #smallbusiness Expert Perspective - Season 1: Episode 34https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

The greedy want to scale, and ad spend is a quick way to do it. Here is how to look at your ad spend correctly.#adspend #smallbusiness #ads #facebookads #googleads Expert Perspective - Season 1: Episode 33https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

What are benchmarks and how can you use them like us to build your business.#benchmarks #smallbusiness Expert Perspective - Season 1: Episode 32https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Quick overview of how to use analytics on your digital marketing to build your business at a rate that won't let it get swallowed by competitors.#analytics #smallbusiness Expert Perspective - Season 1: Episode 31https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Even though you're probably hooked on view counts, there's a lot of great ways to actually use data to drive business and not your ego or fear.#data #smallbusiness Expert Perspective - Season 1: Episode 30https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

In marketing, "creative" is often referred to in the noun form. This is why it is important to understand what it is and how to find it.#creative #marketing #smallbusiness Expert Perspective - Season 1: Episode 29https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Increasing customer lifetime value (LTV) is an economically efficient way to increase profits in most cases. Here is a way to look at it in a way that anyone can use.#ltv #profit #smallbusiness Expert Perspective - Season 1: Episode 28https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Cost per acquisition helps tune marketing costs for small businesses and big ones. The acquisition can be email address or paying customer.#cpa #costperacquisitionExpert Perspective - Season 1: Episode 27https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Cost per thousand (CPM) is a traditional way to charge advertisers for attention space. The "M" stands for "thousand."#cpm #smallbusiness #ads Expert Perspective - Season 1: Episode 26https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Pay per click (PPC) helps you control your advertising costs, but you need to make sure you're overall cost to get new customers or clients is controlled.#ppc #payperclick #googleads #smallbusiness Expert Perspective - Season 1: Episode 25https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Stop copying your competitors. You haven't even been looking at all of them.#competitors #smallbusiness Expert Perspective - Season 1: Episode 24https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

You need an SSL certificate on your website or else Google and web browsers will label your site dangerous and not let people see it.#webdesigntips #sslcertificate Expert Perspective - Season 1: Episode 23https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Make sure you're podcast is consistent and is available everywhere it's possible. It's very easy.#podcasts #podcasttips Expert Perspective - Season 1: Episode 22https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

SEO is changing, but here is its origin story. All you really need to know is to do whatever you can to make the website visitor happy.#seo #searchengineoptimization Expert Perspective - Season 1: Episode 21https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Here is what marketing channels really are and how to figure out how to make them all work together.#marketingchannels #digitalmarketing #smallbusinesstips Expert Perspective - Season 1: Episode 20https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

If something has critical thinking and using feedback to improve, then we call it a project. It can be ads, development, or hiring for a new department.#project #projectmanagement #projectmanagementtips Expert Perspective - Season 1: Episode 19https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Just a good start to how to look at #DigitalMarketing from a management perspective. It's the data that makes it special.#digitalmarketing #digitalmarketingtips #onlinemarketing Expert Perspective - Season 1: Episode 18https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Don't let marketers try to impress you with easy customer acquisition cost (CAC) metrics. Use the bottom line to start.#customeracquisitioncost #CAC #customeracquisitionExpert Perspective - Season 1: Episode 17https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Customer acquisition is another thing ruined by marketers. Use this definition to retool your business efforts, save money, and make more of it.#customeracquisition #customers #customer #customerretention #acquisition Expert Perspective - Season 1: Episode 16https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

The way to look at customers at a high level to make more sales and drive word-of-mouth without spending more money.#customers #customerretention Expert Perspective - Season 1: Episode 15https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

How tracking the correct leads and metrics will save you time and money while producing more sales when you make the correct adjustments.#leads #leadgeneration #leadgen Expert Perspective - Season 1: Episode 14https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

A look at how to look at your content if you want it to influence your audience on multiple platforms.#content #contentmarketing Expert Perspective - Season 1: Episode 13https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Often overlooked, customer targeting is where marketing development starts. It saves money and converts more people into paying customers and clients.#customertargeting #audiencetargetingExpert Perspective - Season 1: Episode 11https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

How does YouTube Remarketing Ads work and save you so much money.#youtubeads #youtuberemarketingadsExpert Perspective - Season 1: Episode 10https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Google remarketing ads are less expensive and more effective than regular Google Ads. Here's how it works.#googleremarketing #googleremarketingadsExpert Perspective - Season 1: Episode 9https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

How to put ads on Google Search and scale Google Search Ads for small to medium sized businesses.#googleads #googlesearchads https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

The things you need to know when depending on Google Ads to drive most your business.#googleads #searchads https://martingawlakcompany.com Hosted on Acast. See acast.com/privacy for more information.

Talking about YouTube Ads and how to use them effectively.#YouTubeAds #youtube https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

When you should use more Instagram Ads and why you should use more human faces with genuine reactions on Instagram.#instagramads #instagram https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

This overview of Facebook Ads is meant to correct your course.#facebookads #remarketinghttps://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

How to look at your future website from a business perspective.Expert Perspective Season 1 Episode 2https://martingawlakcompany.com/expert-perspective Hosted on Acast. See acast.com/privacy for more information.

Getting started on how to get your email marketing out of spam folders and straight into the Primary folder. Ask us how to set it up.Expert Perspective™ Season 1 Episode 1Performance Marketing Hackshttps://martingawlakcompany.com/performance-marketing-hacksClick here to reach one million people this year:https://martingawlakcompany.com/millionaires-societyPay us to do your email marketing:https://martingawlakcompany.com/email-marketingReach 1,000,000 people in 1 month for $11,111:https://martingawlakcompany.com/milli-body-countWtf is this?https://martingawlakcompany.com/spinnerinoUse our $150 website builder setup and get $500 in Google Ads free:https://martingawlakcompany.com/turkey-baghttps://martingawlakcompany.com/© 2022 Martin Gawlak Company Hosted on Acast. See acast.com/privacy for more information.

Branding is based on your voice: How you talk to customers/clients, how you provide your service/product, and how you want customers to feel before and after buying. To get into more detail just email us for one-on-one games. Hosted on Acast. See acast.com/privacy for more information.

What do you need to start a business? You need something to sell, and you need to get a sale. Not necessarily in that order. No need to even listen to this episode. That's how you start a business. Don't let anyone tell you any different. Hosted on Acast. See acast.com/privacy for more information.