FamilyEbiz Podcast

Creators who build smaller, faster freebies are quietly growing bigger lists — here's exactly how they do it.Most creators assume a bigger freebie means more subscribers. But the data — and real experience — says the opposite. This video walks through specific lead magnet examples across multiple niches, explains why simpler formats convert better, and shows you exactly how to create a micro lead magnet from content you already have.If your email list isn't growing consistently, this is for creators who are done overthinking and ready to build something that actually works — fast, without the overwhelm.✅Why a one-page checklist outperforms a 47-page e-book every time✅3 real-world lead magnet examples across different niches✅1 question to ask yourself before you build anything✅What formats your audience is most likely to opt in for✅How to build your micro lead magnet from content you already haveGrab the Scrappy List Building Checklist mentioned in this episode — link in the show notes.Resources for YouScrappy List Building Checklist Show Notes:You Don't Need a Giant Freebie to Grow Your Email ListOne of the biggest mistakes creators make is believing they need some gigantic, complicated freebie before they can grow their email list. So they spend three months writing a 47-page ebook and then barely anyone signs up. Meanwhile, another content creator throws together a one-page checklist in an hour and gets hundreds of subscribers.Which one are you?Smaller, faster lead magnets often convert better because they solve one tiny problem immediately.Bigger Is Usually SlowerMost of you already have blog posts, podcast episodes, videos, or social posts — but your list is not growing consistently. And you think — I need a bigger freebie, a better freebie, something bigger. I need a whole full course before I can promote anything.These are lies in your head. That is imposter syndrome. Put it away.The reality is bigger is usually slower. Bigger is usually complicated, and complicated delays action. People don't know what to do because it's so complicated. They are overwhelmed. They need bite-size benefits, bite-size transformations, things that will work — quick wins.Nobody needs another giant ebook or another 40-minute training or another complicated resource. What they want is a quick win, fast clarity, and immediate help. People are not going to download or sign up for your freebie based on size. They download based on the speed of solution.Simple Converts Better — Here's WhyThere's a man named Justin Welsh. At a time when many creators were building six and seven figure businesses from templates and swipe files, he decided he was going to be known for lightweight digital resources — very simple systems creators could implement quickly. A minimalist approach to internet marketing. He helped grow a large creator business because people wanted practical transformation, not to be overwhelmed with complication.The simpler the solution feels, the more likely people are to opt in. If you're multitasking, come back to me for that one. The simpler the solution feels, the more likely people are to opt in.Think about Pablo Picasso and his sketches. He often created rapid sketches and many studies before he ever created a larger work. Those small, quick creations became incredibly valuable on their own. Quick execution often creates momentum more than waiting for perfection. Good is good enough.Your audience does not need your masterpiece first. They need momentum.Lead Magnet Examples Across Different NichesSo what do I want you to do right now? Go look at your latest podcast or blog post and ask yourself — what is one quick action someone could take away from this piece of content? Then turn that one action into a checklist, a script, a swipe file, a worksheet — something they could implement this week.Here are some lead magnet examples to get you thinking.If you're a fitness trainer, you could create a seven-step launch checklist for fitness trainers. If you're in the gardening niche and people are frustrated because weeds keep taking over, your lead magnet could be — use this simple weed control checklist to stop weeds before they spread. Download the one-page garden weed checklist below. It solves a specific problem, it's a fast solution, and it's easy to implement this week. You're not saying join my garden newsletter. You're saying get the weekly weed control checklist.If you're in the travel niche, you could create a seven-stop road trip planner template to map your route in 15 minutes. Grab the free road trip planning template below. It solves one immediate pain point — they don't want to waste money and they don't want to waste time. You're not saying subscribe for my travel updates. You're saying get the exact road trip planning template.If you're overwhelmed planning podcast episodes — which was me a while back — use a five-step episode outline template. It's specific, it's immediate, and it's easy to understand. You're not saying join my newsletter. You're saying get the exact podcast planning checklist.Other ideas — a checklist like 10 things to do before your kids become a teenager, a character building template, an AI prompts swipe file in your subject area, subject line templates, sales email scripts, a quick start guide like cooking dinner in 30 minutes and what you need to do.One of Mine — The Scrappy List Building ChecklistHere's one of my own lead magnet examples. My Scrappy List Building Checklist is one page with seven ways to build your list in a scrappy way. You could print it out and put it on the wall. Seven might sound like too many, but you could just pick one and do it this week. On the back end, every person who downloads it gets one email a day for seven days — one email for each idea — giving them a little more information. Simple. Effective.These work because they reduce friction. People think — I could actually use this today. But when they look at a free lead magnet and think it's going to take six weeks to implement, they say no thank you.What to Do This WeekLook at one piece of content you've already created. Brainstorm three different micro lead magnets you could make from it. You're not going to make all three — just brainstorm. You can even go to ChatGPT and get some ideas. Then pick one and make it. Simple ideas spread faster than overwhelming systems. Your audience does not need bigger. They need clarity and speed.Stop waiting to build the perfect freebie. Build the quick solution people can use immediately. That is your micro lead magnet.I've linked my Scrappy List Building Checklist in the show notes — grab it and see a real example of what a micro lead magnet looks like. It is one of my most popular freebies, and I think it will give you a great idea of what yours could look like too.

Feeling overwhelmed juggling business and family life? You’re not alone—and you don’t have to burn out to succeed. In this episode, I’m sharing simple, real-life strategies on how to avoid burnout for entrepreneurs, especially for moms running a business from home. It’s not about doing it all—it’s about doing what matters most, with intention and grace.You’ll walk away with practical tools to build a sustainable business and still have time for your family and yourself. We’ll talk about:✅Why chasing balance isn’t the goal—and what to focus on instead✅Time-blocking tips that fit around your family life✅How to simplify your to-do list and stop the guilt✅Ways to involve your family in your business✅The self-care shifts that help you stay energized and focused🎧 Ready to stop the hustle and start thriving? Post one way to avoid burnout in our FamilyEbiz Group to take your next step!Resources Mentioned:FamilyEbiz Community -  Share one way to give yourself grace or take care of yourself.Show Notes:Hey everyone, I’m Kerry Beck with FamilyEbiz! Today, we’re diving into a topic that so many work-at-home moms struggle with—burnout.Balancing family, business, and self-care can be overwhelming. I’ve been there myself, feeling like I just want to drop everything and do nothing. But the reality is, we can’t do it all perfectly—and that’s okay.The Myth of Balance & Why It’s Not the GoalBalance doesn’t mean doing everything at the same time. Instead, it’s about making intentional choices.Learn to let go of urgency and focus on what’s truly important.Understand that different seasons of life require different priorities.Give yourself permission to say no to things that aren’t essential.When I was homeschooling, I had to step back from other commitments. And guess what? That was okay! Saying no to some things allowed me to avoid burnout and stay focused on what mattered most.Real-Life Strategies for Managing It AllTime-Blocking That WorksCreate a flexible daily rhythm instead of a rigid schedule.Set designated work hours that fit around family time.Even a small dedicated workspace (like a closet) can make a difference.Setting Realistic Expectations & Giving Yourself GraceSimplify your to-do list—focus on just three priorities a day.Accept that “good is good enough” (your house doesn’t need to be spotless!).Let go of guilt when you need to prioritize your business.For example, I bought a Roomba to vacuum instead of doing it myself. It’s not perfect, but it saves me time and energy!Batching & Automation for Business GrowthPre-record content, schedule social media, and use email sequences.Set admin tasks at the same time each day for efficiency.Use a rhythm for chores—laundry on Monday & Thursday, cleaning on Mondays, etc.Involving Your Family in the ProcessGive kids age-appropriate tasks to help with your business.Teach them essential life skills like cleaning and cooking.Communicate with your spouse so they can support your goals.My kids even helped run our business—sometimes better than I did! They knew how to ship products and handle tasks, giving me more time to focus on business.Prioritizing Self-Care to Avoid BurnoutSelf-care isn’t a luxury—it’s a business strategy.Get enough sleep—even a 10-minute power nap can recharge you.Move your body—go for a walk or take breaks throughout the day.Take a quiet coffee break—even 5-10 minutes can reset your mind.Journal or read—find a hobby that refreshes you.I used to take early morning walks before my family woke up. It gave me time to think, pray, and prepare for the day. My mom had a daily tea break—just 10 minutes, but it helped her recharge!Final ChallengeThis week, choose one way to give yourself grace or take care of yourself. Small changes can help you be more productive in your business and present for your family.👉 Want more support? Join our FamilyEbiz Facebook community and connect with fellow small business owners who are streamlining their time, boosting productivity, and growing their businesses!Thanks for tuning in—see you next time!

Too many ideas, too many half-finished offers, and still no consistent sales — that is not a traffic problem. That is a clarity for business problem. And the good news is, it is completely fixable.In this episode, we break down exactly what is causing the confusion and what to do about it. Here are 5 things you will walk away with:✅Why a confused audience never buys — no matter how much content you create✅How your own lack of clarity is causing no sales✅The 3-part sweet spot every online business needs✅How to identify your one main offer and finally stop spinning your wheels✅A simple website test to see if your audience can even find your solution✅Why you do not need more products — you just need alignmentReady to stop overwhelming your audience and start turning your content into consistent sales? Grab your free spot in the 5 Fixes class and find the clarity your business has been missing: familyebiz.com/5fixesResources for YouFree Training — What's Missing in Your Online Business? 5 Fixes That Unlock Real Growth - Watch the replay when you sign up here. Related Episode: How to Prioritize Tasks That Actually Make You Money Course mentioned: BOOST! Tools to BOOST Your Business to the Next LevelShow Notes:You Don't Have a Traffic Problem. You Have a Clarity Problem.You don't have a traffic problem. You don't even have a product problem. You have a clarity problem. You have too many ideas, too many offers, and no consistent sales. Today I'm going to show you what's really going on, and how you can find more clarity that will drive more sales to your business.What's Really Going OnHere's the reality. You may have multiple offers, or a lot of unfinished ones. You start and you're like, oh, I'm going to go do this, I'm going to go do that — sort of that squirrel in a cage running around. Or you don't have a clear funnel. You're really not even sure what to do daily when you sit down.What I think is happening is you're piecing together free advice from everywhere. You've tried multiple things. You don't have one clear direction. And your people don't have one clear direction about how they can solve their problems. You don't have clarity in your business, and your audience doesn't either.A confused mind does not buy. A confused audience means no sales. If you don't even have clarity on what your business is about, how can your audience have clarity about what your solution is?What Airbnb and Twitter Can Teach YouBrian Chesky struggled early with Airbnb. He iterated through many different ideas and finally gained traction by focusing on something very simple — the stay in someone's home concept. He started learning directly from early users.I actually remember when Steve and I were in San Francisco right when Airbnb had just started. We were going over to Sausalito for a few days and we booked an apartment through Airbnb. I'd never done anything like that — and at the time it was only available in the San Francisco and Sacramento area. Now it's worldwide. Airbnb didn't grow by adding more. They grew by clarifying the core idea.Jack Dorsey said early on that Twitter was confusing and unfocused. He simplified it to one function — short updates, 140 characters. That clarity drove the business and made it successful. Clarity made it usable, and usability made it scalable.What is your core idea? If you have too many options, you overwhelm your buyers. If you don't have a clear next step, they don't know what to do, and they're going to go find someone else. Your audience doesn't need more choices. They need direction.How I Found My ClarityThe internet often tells you to create more, more, more. I'm telling you to simplify. Several years ago I asked myself — what do I want to be known for? What is it that I think I can help homeschool moms with the most?And here's what I discovered. I really wanted to be known for leadership education, because I feel like it gives purpose to your homeschool. You're not just checking off boxes or going through the motions. You're raising kids who have character, who can think for themselves, who have tools to learn on their own. So I decided I was going to focus on leadership education from a Christian perspective, with a faith base. And that's what I did.Everything I do ties back to that one thing. Sometimes it's a lead magnet, sometimes it's small bundles like my Drama Free Mom bundle — which prepares people to get into my main course, Raising Leaders, Not Followers. It all works together because it all points to one thing.One Main Offer. One Audience. One Direction.Here are some questions I want you to ask yourself and write down. What is my one main offer right now? Am I speaking to where my audience is today?That second question is really important. Your solution may be right, but you may need to go back a step to where your audience is before they're ready for it. Meet them where they are first.In our mastermind group, Janie is in the gardening niche and she's focused on weeds — she's creating a weed course. She has clarity. Jerry Ann is in the quilting industry. She was trying to do all this digital stuff, and she decided — I'm going to make small quilted projects and sell them. That's her one thing. Both of them found their focus, and now they know exactly where they're going.You don't need more products or more solutions. You just need alignment.Here's a really good exercise. Get someone who has never been on your website to hop on and try to find the answer to a specific problem. Don't say anything. Just watch. That will give you a lot of insight into whether your clarity is coming through to your audience.When You Fix Clarity, Everything ChangesYou're not broken. You're not failing. You're just slightly off, or you have too much going on and your people can't find the solution. The Bible says without a vision, the people perish. If you don't know where you're going, you're going to miss the target every time.Find the sweet spot between your audience's pain point, your platform, and who you are serving. Then head toward it and stay focused. One audience, one problem, one solution. When you fix clarity for business, everything changes.What if you had one simple model that showed you how to turn content into sales? That's exactly what I'm walking through in my free class — What's Missing in Your Online Business: Five Fixes to Unlock Real Growth replay. Sign up here. I would love to see you there.If this episode helped you, would you please share it with one person? And leave a five-star review or a comment on YouTube — I'll be watching for those.

What if hiding your offer is actually hurting the very people you want to help? Selling is service — and if your product solves a real problem, staying quiet is keeping your audience stuck.In this episode, we break down the mindset shift that changes everything about how you show up and sell. Here are 5 things you will walk away with:✅Why hiding your offer is fear, not humility✅The difference between pushy marketing and REAL service✅Why free content informs but paid offers transform✅The 1-sentence addition you can make to any post or email right now✅How to start believing in your offer enough to actually share itReady to stop playing small and start serving at the level your audience deserves? Sign up for the free training on April 22: What Your Business is Missing? 5 Fixes to Unlock Real Growth. It’s exactly what is holding your business back: familyebiz.com/5fixes Resources for YouFree Training — "What's Missing? Five Fixes That Unlock Real Growth" : April 22nd Live Class (1:00 PM)Show Notes:Hiding Your Offer Is Not Humility — It's FearWhat if not sharing your product with your audience is actually hurting the very people you want to help? You've created something valuable, you believe it works, but you hesitate to talk about it because you're going to ask for money, and you're scared. The online world says don't be salesy. But I'm going to say something different. Hiding your offer is not humility. It's fear.You Don't Have a Product Problem — You Have a Belief ProblemHere's the reality. You're creating content but not making consistent sales. You're showing up but avoiding the offer. You're learning from 10 different places but nothing feels complete. And you've got this thing going on in your head — who am I to sell this? Who am I to ask for money? What if no one buys?Some of you have been working on your content for months or even years without seeing results. You believe in your product. But you keep hesitating to sell it, over and over again.I know what that's like, because I used to not really want to put things out for sale. I just as soon give everything for free and let people enjoy it. But that doesn't work. In the last few years I've really worked on my mindset around that imposter syndrome. And I see other people — people know about their products. Why? Because they share them. They let their audience know they have something for sale.You don't have a product problem. You have a belief problem about selling.Selling Is Not Taking — It's ServingLet's talk about changing our mindset. Selling is not taking. It is serving. If your product truly solves a problem, then when you do not offer it, it keeps your people stuck. Does that make sense? If your product solves their problem and you don't ever tell them about it, they just stay stuck — or they go find someone else to buy that product from.Pushy marketing is pressure and manipulation. That is not what I'm talking about. Serving is initiation, invitation, and a solution. You are inviting them in to solve their problem. Competent entrepreneurs don't pitch — they lead.Mel Robbins and the 5-Second RuleThere was a person named Mel Robbins. She struggled financially, she nearly lost everything. She created something just for herself called the 5-Second Rule — it was to help her get through a really hard season. Financial trouble, marriage stress, career problems, panic attacks just getting out of bed.Initially she shared it for free, but then she realized people needed deeper help. That's when she turned it into a book, into courses, and into speaking. She turned a personal tool into a framework that has helped millions — because she didn't keep it to herself. If she had just kept it to herself, everyone else would have stayed stuck or tried to figure it out on their own.You need to share your products if they solve a problem.Free Content Informs. Paid Offers Transform.People don't just need information. They need transformation — and that's what your paid offer provides. If you're multitasking, come back to me for this one. Free content informs. Paid offers transform.If you stay in free content mode, your audience stays stuck. They're not going to see transformation. Free advice without a system is why you're not making sales.James Wedmore started as a YouTuber giving free advice on video tips. He spent years teaching YouTube and video marketing, but he realized his people needed a different type of structure to actually succeed. So he shifted his mindset, saw the gap, and began building paid programs to solve their problems. His business exploded. His audience didn't need more free tips. They needed a proven path, a strategy, and a new mindset — and that is what he taught in his paid courses.What to Do This WeekI want you to think about this question — and you probably already know the answer. What problem does your product solve? Write that down. Then ask yourself — what happens if your audience doesn't solve that problem?Let's say you've got a great way to help people lose weight. If they don't solve that problem, it's not just that they don't have a solution. Their health goes down, nothing is working right, maybe their finances are even affected because they're spending money on the wrong things. When they don't solve their problem, other areas of their life hurt too.So here's what I want you to do. Add one sentence to your next post, or a PS in your next email. Something like — if you want help with this, here's how I can help you go further. That's not pushy. That is serving. That is leadership.Daymond John from Shark Tank started FUBU — For Us By Us — with a very small amount of money from his mom. He promoted it relentlessly himself. He was not afraid to get that brand out there. Now he's a gazillionaire who helps other people start businesses. He believed in his brand enough to promote it himself. Do you believe in your brand enough?You're not failing. You're just holding back your solution. And in doing that, you're not serving the people you want to help.If you want a simple way to know what to say, when to say it, and how to guide people to your offer — come to my free class on April 22nd. It's called What's Missing in Your Business: Five Fixes to Unlock Real Growth. You can sign up at FamilyEbiz.com/5fixes.Yes, it's a free class. And yes, I will have something paid — because if you want more transformation, you'll be willing to pay for that transformation. If you feel stuck with your sales, if you're not sure how to serve your people, come to this class. We're going to talk about things that can take your business to the next level.

You sit down to work… and suddenly everything feels urgent. If you’ve ever wondered how to prioritize tasks without spinning your wheels all day, this episode will change how you work immediately.Inside this episode, you’ll learn a simple filter to stop the overwhelm and finally focus on what actually moves your business forward:✅The 3-question filter that tells you EXACTLY what to work on✅Why most tasks don’t actually grow your business✅The difference between busy work and profit-making work✅How to decide what to do (and what to skip) in seconds✅A simple shift that creates momentum fast and finish what you startGrab the resource mentioned in the podcast to start implementing this today.Resources for YouScrappy List Building Checklist Free Masterclass: What’s Missing – 5 Fixes That Unlock Real Growth Show Notes:You're Not Lazy — You're Just Not Focused. Here's How to Fix That.It's 9 in the morning. You sit down at your computer ready to work on your online business and then you panic. Should you write a blog post, post on social media, create a freebie, fix your website, email your list? Everything feels important, everything feels urgent. So you scroll Instagram for 30 minutes "researching" and then you feel guilty for wasting the time. Sound familiar?You're not lazy. You're just not focused. And I'm going to show you how to fix that right now.Why Nothing Is WorkingYou don't have clear priorities. You're following advice from 10 different experts and you're all over the place and nothing is working — which never works anyway. You feel busy all day, but at the end of the day you feel like you didn't make any progress whatsoever. You don't have a clear funnel or system to follow.I used to spend hours deciding what to work on. I'd have 47 tabs open, 12 half-finished projects, and zero finished results. In other words, zero sales. At times I would feel like a failure. But I wasn't failing. I just didn't have the right filter for what mattered.Not all tasks are created equal. Some tasks and some products make you money. Some tasks and some products make you feel busy. Successful entrepreneurs know the difference. Do you know the difference for your business?Clarity Comes From Removing, Not AddingSteve Jobs came back to Apple in 1997 and said the company had way too many products. He cut 70% of Apple's products, focused on four core products, and it saved the company. Clarity comes from removing, not adding.I had to do the same thing. When I went through Digital Course Academy, one thing she kept saying over and over was focus on one thing and get it right. At the time I was doing different webinars every single month selling different products — some sold well, some didn't. So I decided to stop that and just focus on my course Raising Leaders, Not Followers, and launch it three times a year. I also had two events — the Life Skills Leadership Summit in February and one in the summertime — and they all worked together as parts of my funnel. I got rid of a lot of products in my store so I could focus on what was important to my audience and what solved their problem.Warren Buffett told his pilot to write down his top 25 goals, circle the top five, and stay far away from all the other 20. Those other 20 — they distract real progress. Most people aren't unfocused. They're just overcommitted with way too much to do.The Three Question Filter for How to Prioritize TasksYou just need a simple filter to make wise decisions. When you have clarity, that creates momentum. When you have momentum, that creates confidence and results. Once you know what to work on, you'll actually finish things. Finishing things builds confidence. Confidence leads to taking action, and action leads to sales.So here is our three question filter that you should ask before every task.Number one — does this grow my email list? If yes, high priority. If no, move to question two.Number two — does this nurture my existing list or make an offer? If yes, high priority. If no, move to question three.Number three — does this directly support question one or two? If yes, medium priority. If no, delete it or delegate it. Get rid of it.Write these three questions on a sticky note and put it wherever you work — your computer, your laptop, wherever. Before you start any new task, ask those questions and filter through. If it doesn't pass the filter, don't do it. It's that simple. And yes, it works.Putting the Filter Into PracticeLet me walk you through some examples. Should I write a blog post? Does it have a lead magnet to grow your email list? If yes, do it. If not, skip it.Should I redesign my website? Does it grow your list or make an offer? No — not today. Do it another time.Should I post on Instagram? Does it drive people to your lead magnet? Yes, then do it. No, skip it.The online business world tells you to just be consistent and show up everywhere. And I don't know how people do that — all over social media, emailing, everything. I have a feeling you're so spread thin that you're not making any sales, because that is exhausting and it is not effective.Stop doing 90% of what you're doing and focus on the 10% that actually makes you money. Every day you should do at least one profit-making task. It may just be sending an email for a collaboration, but one a day. Email list building and email marketing — that is what is going to grow your business. That is what is going to make sales. Everything else is noise.It's Not Magic. It's Clarity.Students in the mastermind and Homeschool Blogger University who have implemented this filter say, I finally know what to work on. I'm not paralyzed anymore. I'm actually making progress. It's not magic. It's not rocket science. It's clarity.Think about it like cleaning your house. If you try to clean the whole house in a day, you get overwhelmed. But when you focus on one part — okay, today I'm getting the bathrooms done, or I'm going to get the kitchen clean — that feeling of completion gives you the energy to keep going. It's the same in business.One of my mastermind students, Janie, is working on decluttering her house this year. She just does 15 minutes a day, but she has clarity — and she's getting it done. Do you know the high priority task you should be working on today?Use the three question filter today. I promise it will change how you work.And if you want to know the complete system — what to focus on after you filter your tasks — I'm offering a free masterclass on April 22nd called What's Missing: Five Fixes That Unlock Real Growth. You can register hereIf this helped you, please share it with another blogger, podcaster, or online business owner who's struggling with the same thing. And if you're on YouTube, leave a comment — I would love to know your biggest takeaway. If not, leave a review wherever you're listening.

Your business isn't broken — your target audience research just hasn't kept up. If you've been showing up, creating content, and still not making sales, you're probably just 2 degrees off from where you need to be…and 2 degrees off does not allow you to find profit or success.In this episode, you'll discover how a tiny messaging shift can turn your stalled business into a thriving one. Here are 5 things you'll walk away with:✅Why your target audience from 2 years ago is not the same person you're selling to today✅The 2-degree mistake that's quietly costing you sales (and how to spot it fast)✅Where to do real research — no guessing, no assuming✅The 2-steps-back method that shows you exactly where your audience is before they buy✅How to audit your last 5 pieces of content and rewrite just one headline to get traction todayReady to stop spinning your wheels and start seeing real results? Grab the free 5 Fixes training and find your 2 degrees: familyebiz.com/5fixesResources for YouFree Training — April 22nd Live Class (1:00 PM): "What's Missing? Five Fixes That Unlock Real Growth"Show Notes:Are You 2 Degrees Off? Why Your Business Isn't Failing — Your Targeting IsThe 2-Degree ProblemThere's a story about a pilot who was just 2 degrees off course when he left New York to go to Los Angeles. 2 degrees! That seems like nothing, right? But by the time he flew all the way across the country, he was landing thousands of miles away from Los Angeles. Those two degrees are like a snowball — you get off target, and you end up in the desert somewhere.Two degrees doesn't feel like much until it costs you everything. And that's exactly what's happening in your business right now. And it's not your fault.You're Not Lazy. You're Just Off Target.You started your business, you believe in what you offer, you're willing to put in the time, you're not lazy — but you're making no sales, or very low sales. And you're starting to wonder, maybe it's you.That is where most people assume they're failing, but that's not exactly what is happening. I've been there. Several years ago, I would spend months creating content, creating new products, but it was not solving the problem for today, at that time, with my audience. Maybe I made $100 or $200 a month. It's not that I was lazy, and it's not that I wasn't committed. I was just 2 degrees off. And that cost me thousands of dollars and hundreds of hours.Think about Howard Schultz, who built Starbucks. He originally started growing it the wrong way — selling equipment and beans, and it wasn't working. He took a trip to Italy, saw espresso bars focusing on experience and connection, and he came back and shifted Starbucks' model completely. He's still in the coffee business, but instead of focusing on equipment and beans, he started focusing on experience. That small shift turned Starbucks into a global brand. He wasn't failing — he was just a few degrees off in how he positioned his business.Where are you? Are you positioning your business in the right place?Your Research Might Be the ProblemYour business isn't failing. Your targeting is just slightly off. But you're saying, I did the research. Here's the thing — if your research is 2 years old or more, you have not done it. Your audience has evolved, even from a year ago. Life is different now. You're selling to them where they were back then, not where they are now, today.Here's a little tip, a little secret. You need to know where they are to buy your product, and then go two steps backwards. Where are they two steps beforehand? That's those two degrees. You need to know where they are so that you can bring them along and sell your product to them.Think about MrBeast — his real name is Jimmy Donaldson. When he was around 13, he started making YouTube videos. Random gaming videos, very little traction. Instead of quitting, he studied what people were actually watching. He adjusted his titles, his thumbnails, and his format. Same platform, same creator, but a slight shift in strategy. That recalibration brings him 474 million followers on YouTube and 25 million on X. He didn't need a new niche. He needed alignment with what people were actually wanting right now.Small shifts create massive results. Think about a little snowball — it's just a little bitty thing, but you start rolling it around the yard to make a snowman, and all of a sudden you've got a big one. You don't need to start over. You don't need a different niche. You need to recalibrate 2 degrees.How to Find Your 2 DegreesSo how do we do that? Take a quick check on your business. Who was your audience 1 or 2 years ago? Who are they today?I want you to write down this sentence — or type it into a Google Doc so you actually have it:Right now, today, 2026, my audience is struggling with ___________.Don't guess. You need to do real research. Go to places where they buy stuff — Amazon, eBay, Etsy. Talk to your customers and ask them this one question: What's your biggest struggle right now? If you're assuming, if you're not talking to people or looking at what people are buying, then you are making an assumption. You're guessing on your messaging, and you're probably 2 degrees off.This is fixable, and faster than you think. You are closer than you realize if you just do the research. The right guidance can correct your course in weeks, not years.Everyone's telling you, oh, just keep going, trust the process — but if you are 2 degrees off and you keep going, you're just going to be lost. You need to stop, recalibrate, and then keep going. That's what nobody's telling you.Recalibrate, Don't Start OverThink about what Netflix did. They started as a DVD-by-mail company, doing well during that season. But they saw a shift coming, and they saw streaming was the future. They didn't start over. They recalibrated. Same company, same audience, different alignment with reality. And they went from mailing DVDs to being the global streaming giant.You don't need a new niche. You don't need a new business. You don't need a new platform. You need a message shift. You just need to align your offer with today's problem, not the two-year-ago problem.Do This Right NowLook at your last 5 pieces of content. Do those pieces speak to your current audience and what they need? Do you know their current pain point, or are you assuming it?If it does not align with today, rewrite one headline or a hook so that you can get their attention for today. I do that with my blog posts sometimes — I'll take an old blog post and rewrite it for today. You need to make it more immediate and specific to who they are right now.If you've been working hard but not seeing results, you're not broken. You're not in the wrong niche. You're just 2 degrees off, and I can help you find those 2 degrees.🎉 Join Me for a Free Class!On April 22nd at 1:00 PM, I'm teaching a free class called What's Missing? Five Fixes That Unlock Real Growth. I'm going to show you exactly where those two degrees are hiding in your business.👉 Register at familyebiz.com/5fixesIf you have a friend who has a business and they're working hard but not seeing results — it's not them. They need to find their two degrees. Would you share this episode with them?

You have dozens of bookmarks, saved posts, and courses started but not finished. The real problem isn't a lack of information—it's too much information. Without a framework in marketing, learning becomes procrastination disguised as productivity, and you end up following 10 strategies from 10 experts while implementing zero.This episode reveals why free advice keeps you stuck and gives you the exact framework in marketing that successful entrepreneurs use to escape the trap.✅Why learning can become procrastination disguised as productivity (and how to stop it)✅The 3-part framework in marketing that replaces random tactics: one audience, one offer, one system✅Why free advice rarely gives the full system (and attracts freebie seekers to your business)✅How to choose ONE marketing strategy for 90 days and ignore everything else✅Why tips feel exciting but frameworks create actual resultsReady to stop collecting advice and start building momentum? Grab the Business Marketing Roadmap and get invited to the upcoming class on growing your business with a framework in marketing!Resources for You: FREE Business Marketing Roadmap Boost! Tools to BOOST Your Business to the Next Level Path to Profit VIP Day - FunnelsSimplify Sales: Ultimate 4 Steps System VIP Day  Upcoming Class: How to Grow Your List with Buyers -for all Mastermind membersShow Notes:Why Free Advice Is Keeping You Stuck (And What to Do Instead)Many online business owners, bloggers, podcasters — we all have dozens of bookmarks, saved posts, courses started but not finished. The real problem is not a lack of information. It is too much information. Today I want to talk about why free advice can actually keep you stuck, and how successful entrepreneurs escape that trap.Learning Can Become ProcrastinationFree content is everywhere. Podcasts, YouTube, blog posts, social media. This episode is free for you. It feels productive to learn, but learning can become procrastination disguised as productivity. Think about that.I am not against learning. I just think we need to be particular about where we are learning, and who we're learning from, and how we're learning. Because we can be following 10 strategies from 10 experts and implement zero. That's what happens a lot of times.We need to follow one proven system at a time. And then maybe, once that one is starting to get results, you can add on to it some more.So I want you to think about this — what one marketing strategy are you committed to for the next 90 days? Everything else becomes not now. You can make a list, get a Google Doc, and write all those other ideas down.For me this year, it's YouTube. About three years ago, it was Facebook ads. I bought a YouTube course and a Facebook ads course, and I just followed what that person did. I'm already seeing an increase in some of my views and comments just from a few little tweaks, and I haven't even done near everything I should be doing yet.The Problem With Free AdviceFree advice rarely gives you the full system. Each expert shares one piece of the puzzle, and you end up with random tactics and conflicting strategies.I experienced this firsthand. I had taken a Facebook ads course, and when that person stopped offering support, I went to another guy and spent $350 in a week — and it was a bomb. I still think they had some good things, but I couldn't follow his system because my ads didn't do well following his approach. Then when I got into the YouTube course, every Friday there was a Facebook ads call, and this guy was training exactly the way I had already been taught. Now I know where to get my support, and I'm not conflicting everything.Here's another thing I've noticed. When you seek out all the free help, you attract freebie seekers. Who you are is what people are attracted to. If you believe free advice is going to get you down the road and start making money, then you're going to attract people that only want free stuff.You end up doing a little of everything — one expert says focus on Pinterest, another says build funnels, another says YouTube — but you end up mastering nothing. Me too.That's one reason I am not active on Instagram or TikTok. I don't have the capacity to be active everywhere, and I'm not even going to go learn about it. When I followed Digital Course Academy, one system included webinars, emails, funnels, course creation, promotion, and marketing. One strategy. A bunch of strategies, but they all worked together.Tips vs. FrameworksTips are free. Tips feel exciting. You find one little tip and end up spending three hours on it. But a framework in marketing creates results. That's why I invest in a marketing strategy, learn it, and spend time with it.Framework thinking means: one audience, one main offer, one primary marketing system.I've seen it over and over with my coaching students and other people who ask me for help. They love content creation, so they just keep making new things but they don't market it. Or they pick an audience and then jump to another one, and then another one. Pick an audience for this year. Pick one main offer and one primary marketing system.When I did this, it helped me a lot. I was doing a different webinar every month. When I went through Digital Course Academy, I decided to pick my flagship product — the one I was getting the best traction on — redo it, and now I market it and open it up three times a year. Everything I do is tied together with one topic in the homeschool niche.The Three Questions That Change EverythingWrite this down. Who do you help? What problem do you solve? What offer solves that problem?Audience. Offer. Marketing. Those three answers become the foundation of every marketing decision.If you feel like you've been collecting advice instead of building momentum, you are not alone. The real shift happens when you stop searching and start implementing one system.Where to Go From HereThis is something I teach in a course I created called Boost, and it's also covered in some of our VIP days. I'll put links to those in the show notes if you'd like more information on the funnel, the marketing system, the audience, the main offer, and the marketing system.I also have a free Business Marketing Roadmap for you. When you sign up for that, you'll also be invited to a class I'll be teaching — it's going to give you a system you can actually use, with a framework, not just a bunch of tips. I'll put the link in the show notes.If this episode helped you, would you share it with one person who needs to hear it? And if there's a place to leave a review or comment, that would mean the world to me. I am actively working on keeping up with YouTube and Facebook comments — that's actually one of the things I'm focused on from the YouTube course I took in January and February. One marketing strategy for the whole year. Implement it.Check the show notes for links to the Business Marketing Roadmap, the Boost course, and VIP day information.

Many entrepreneurs believe their online business feels hard because algorithms change or competition is high, but the real reason is they're trying to figure everything out alone. The truth about mentorship for business is that most successful entrepreneurs didn't build alone—they had mentors, communities, and masterminds providing guidance and accountability.This episode reveals why the try-fail-switch cycle keeps you stuck and how mentorship for business shortens your learning curve from years to months.✅Why social media's "self-made success" story is a myth (and what successful entrepreneurs actually did)✅ONE decision you're avoiding right now that's probably the next step your business needs✅How mentorship for business gives you clarity on your offer, confidence to market, and strategic focus✅Why isolation delays momentum and guidance changes everything✅3 places you can get support right nowReady to stop building alone? Check out the mentorship for business resources mentioned in this episode and find the support that fits where you are!Resources for You: Family Ebiz Facebook GroupHomeschool Blogger NetworkHomeschool Blogger UniversityFamily Ebiz MastermindShow Notes:Why Your Business Feels Hard (And What Successful Entrepreneurs Actually Did)Many entrepreneurs believe business is hard because algorithms change, marketing becomes confusing, competition is so high. Those are the things they say. But the real reason businesses feel defeated and feel hard and difficult is they're trying to figure everything out alone.The Try, Fail, Switch TrapMany entrepreneurs operate on trial and error. They try a strategy, they fail, they switch strategies, they repeat this. Try, fail, switch. Try, fail, switch. And it's not doing anything.This leads you to burnout, to frustration, to wasted time. You're not getting anything done, and you're not even making any money.Matt Flynn lost his architecture job in 2008 during the recession, and instead of quitting, he started documenting what he was learning about online businesses. His early success came from experimenting publicly — letting those around him see what he was learning from others who had already succeeded. He didn't try to figure it out himself, which is what a lot of solopreneurs — you and me at times — do.The Myth of the Self-Made EntrepreneurSocial media makes it seem like successful entrepreneurs did it completely alone, by themselves. This is a lie. This is a myth. The truth is, most all of them had and have mentors. They have communities. They are part of masterminds, and behind their success is guidance and accountability.I personally pay money to be in certain groups so that I can have accountability, but I can also have guidance from people that have gone before me.Reed Hoffman, the co-founder of LinkedIn, says that no successful company is built alone. He was part of PayPal back in the day, and there was a network of entrepreneurs called the PayPal Mafia. They all ended up starting their own businesses, collaborating, and going on to grow massive companies — including LinkedIn. That network became one of the most powerful entrepreneurial circles in the world.His phrase: No matter how brilliant your mind, you need a team. Your network is your net worth.The One Decision You've Been AvoidingYour business feels hard because you're trying to do what successful people never did — build it alone. So I want you to think about this, and ask yourself today. Even write this down.What is the one decision you've been avoiding because you're not sure of it?Maybe it's how to launch your product. How to start a successful email funnel. How to talk about your offer — because some of you, I know, are scared to let people know that you actually sell things. It's a hobby if you're not selling. Maybe it's your social strategy, because let's face it, social media can be overwhelming.Whatever that one decision is that you are avoiding right now because you're just not sure — write it down. Because that is probably the next step your business actually needs.What Mentorship for Business Actually DoesIf you have guidance, it can shorten the learning curve. Instead of guessing for three years, you can often move forward in months.In 2021 or 2022, I bought Amy Porterfield's Digital Course Academy. It was $2,000. And you better believe I worked my tail off to get that thing implemented. I bought it in September, I launched in January, because I wanted to make my money back. I didn't try to figure it all out myself. I followed a proven plan. I also joined her mastermind group, where I get training every month and I can get in and get help.J.K. Rowling was a single mom, struggling financially, writing in isolation, and she faced multiple rejections of her book. Her breakthrough didn't come from staying isolated. It came when someone outside of her finally saw the value in her work and helped bring it to life. That shift — from doing it alone to getting the support she needed — changed everything.Even the most gifted people need outside validation, guidance, and the opportunity to move forward.What Happens When You Stop Working AloneIf you stay in isolation, you delay momentum. And we need momentum to be able to grow our business.Guidance can give you clarity on your offer. In our masterminds, people come and we bounce ideas around and get the clarity we need. Maybe it's getting the confidence to actually market your product. Maybe it's strategic focus — knowing what strategy really works, instead of listening to ten different people and piecemealing it together.Mara, one of our mastermind members, always says, you just let me talk it out — and we came up with a solution. Daniil would start talking about her problem, and as she talked, she'd go, oh, now I know what to do. Just having the support of people that get what you're doing makes all the difference. A lot of people don't get online business.When your business stops being lonely and confusing, momentum finally starts.Where to Get SupportI have places where you can get that support. Family eBiz has a free Facebook group, and Homeschool Blogger Network is a free one as well. But I will say, you get what you pay for.If you're a homeschooler with an online business, check out Homeschool Blogger University — we've priced it so that even homeschoolers can get in. The other group I have is the Family eBiz Mastermind. Both groups meet at least once a month, and we work together to support each other, with trainings and other support outside of the monthly meetings.Coming up in a couple of weeks, I'm going to be doing a training on how to grow your list with buyers — not freebie seekers — and turning freebies into customers. I know a lot of y'all need that. It's only available to our mastermind and university members.If you learned one thing from this episode, would you share it with someone who could use it in their business? And wherever you're listening, please leave a comment or a review — that means the world to me.Check out the links below to find the right community for where you are in your business journey.

You have website visitors, podcast listeners, and social media likes—but your email list isn't growing. The problem isn't traffic, it's that traffic is just attention while subscribers are commitment. Learning the right approach to building email list growth means avoiding the 3 biggest mistakes creators make that kill conversions.This episode breaks down why your current building email list strategy isn't working and gives you the exact framework to create "subscriber moments" that turn existing traffic into committed email subscribers who eventually become customers.✅3 biggest building email list mistakes keeping your traffic from converting✅Why "join my newsletter" kills list growth (and what to say instead)✅The "Subscriber Moment" Strategy that pauses content to intentionally invite sign-ups✅How to turn your most popular content into a lead magnet in minutes…without creating something new✅3-step framework that makes invitations clear, helpful, and not salesyReady to fix your building email list strategy? Grab the Scrappy List Building Checklist to get all 7 ideas with exact implementation steps!Resources for You: List Building Tool Kit Scrappy List Building Checklist Show Notes:You Have Traffic — So Where Are Your Subscribers? Three Mistakes That Are Killing Your Email List GrowthTraffic and Subscribers Are Two Very Different ThingsYou have website visitors. People listen to your podcast. Your posts get likes. But nothing is happening on your list. So let's talk about building your email list — because your email list is the number one asset in your online business. It is gold.Here's the problem. We think traffic is going to grow our list. But traffic is attention — it's just getting people to your website. Subscribers are commitment. Subscribers are the ones that will eventually buy from you. Traffic and subscribers are two very, very different things.Let's talk about the three biggest mistakes creators make when building their email list, how you can create a subscriber moment in your content, and how to turn your existing content into a lead magnet.Mistake #1: No Clear Reason to SubscribeHow many of you have been on a website and it just says "Join my newsletter" or "Subscribe for updates"? Who cares? That is nothing. People's inboxes are crammed full every single day. You have to give them a real reason.Instead of "Join my newsletter," try something specific. Get my five-step checklist for launching your first digital product. Download the podcast planning template. Grab the blog post SEO checklist I use before publishing. Grab my Easter Bible reading plan. Even a simple "Don't Worry" prayer printable — people subscribed for that because it solved a problem.Benjamin Franklin made Poor Richard's Almanac in 1732. He did not just say, "Hey, subscribe." He gave them a reason — practical wisdom, humor, memorable sayings. And people came back year after year because they knew exactly what value they would be getting. Benjamin Franklin understood something modern creators often forget: people follow consistent value, not just content.If your audience doesn't know what they're getting when they subscribe, they're not going to join your list. Go back to wherever you're offering your opt-in on your website. What are you offering them?Mistake #2: Weak or Invisible Calls to ActionMany creators actually have a lead magnet but they hide it. It's stuck at the bottom of a blog post, a tiny link in a show note, or they mention it once quickly and move on. If they never see your call to action, nothing happens.This is where you create a subscriber moment — you pause and intentionally invite people to join your list. In a podcast, it sounds like: "Before we go any further, I created the Scrappy List Building Checklist. You can get it for free — download it in the show notes." That is a real thing I really did. I paused right in the middle and put it there.In a blog post, right after teaching step one, you say: "Want the full template? Download it here." And you put an actual sign-up form right there in the post — not just a link. That interrupts their scroll because it's not a paragraph and it's not an image. They stop and go, "What is this? My name and email — what are they giving me?" That is a subscriber moment.Mistake #3: Trying to Create Brand New Lead Magnets All the TimeI have a lot of students doing this regularly — delaying list growth because they think they need to create the perfect freebie. A 40-page ebook. A full course. A giant toolkit. And all that does is slow things down.You need to turn your best existing content into a lead magnet. Go back and see which episode got downloaded the most, which blog post has been visited the most in the past month, which social post was the most shared. That tells you what your audience is looking for.You can take that blog post and offer a checklist. Take your podcast and offer an action worksheet on whatever you're teaching. Take a video and make a step-by-step guide that goes along with it. You've already done the hard work — the blog post, the podcast, the YouTube video. All you need is a little printable that goes with it.Tim Ferriss, best-selling author of The 4-Hour Work Week — we even had our kids read it during homeschool — does not constantly create brand new content. He expands his most popular ideas into deeper resources. His blog posts about productivity eventually evolved into a full book that sold millions of copies. It wasn't anything new. He doubled down on what people were already responding to.Don't keep making things new. Take your best lead magnet — it may already exist in something you've already published. You just need to package it differently.The Three-Step Subscriber MomentHere's how to create a simple subscriber moment in any piece of content. One: identify the problem you are solving. If planning podcast episodes overwhelms you — that's the problem. Two: offer the shortcut. "I created a simple episode planning template." Three: give a clear next step. "You can download it in the show notes." That's it. Simple, clear, helpful, and not salesy.What to Do This WeekTake your last 10 pieces of content — blog posts, podcasts, whatever — and first check: do they have a clear invitation to join your email list? Did you offer a specific benefit or did you just say "hey, join my newsletter"?Then take your most popular one or two pieces and add a mid-content opt-in. In a podcast, pause and offer the lead magnet right in the middle. In a blog post, scroll down and put an actual sign-up form in the body of the post. This alone can dramatically increase your conversions.If your list isn't growing, the issue usually isn't traffic. It's one of these three things: no clear reason to subscribe, weak or hidden calls to action, or no lead magnet connected to your content. When you fix these three things, your traffic is going to turn into subscribers. I get new subscribers every single day because I have these things already woven into everything I do.Free Resource: Scrappy List Building ChecklistGrab our free Scrappy List Building Checklist in the show notes. You'll get all seven ideas plus an email walking you through exactly how to implement each one. Review your last few pieces of content, add one subscriber moment, and create one simple lead magnet from your most popular existing content. That's your action step this week.

Do you have a notebook, Google Doc, or phone full of business ideas—new courses, podcasts, lead magnets, social media platforms to try? You have a lot of “starting” and very little “finishing”. The issue isn't a lack of ideas, it's a lack of focus long enough to execute. Learning how to finish everything you start means understanding that ideas create possibilities, but execution builds business.This episode breaks down why creative entrepreneurs struggle with completion and gives you the framework to stop chasing every idea and start finishing what actually generates income.✅Why the creative brain loves brainstorming and starting but struggles with 3 specific finishing roadblocks✅The "Idea Parking Lot" strategy that captures every idea without derailing your current focus✅The 2-question framework for choosing which idea deserves your attention ✅Why one focused idea multiplies results ✅The 90-day commitment that turns scattered energy into actual incomeReady to learn how to finish everything you start? Grab the Business Audit Workbook and Business Marketing Roadmap to identify what you already have and plan your next 90 days!Resources Mentioned: Business Audit WorkbookBusiness Marketing Roadmap (90-day planning tool)Show Notes:You Have a Lot of Starting and Very Little FinishingHow many of you have a notebook, a Google doc, or a phone note full of business ideas? New course ideas, new podcast ideas, new lead magnets, new social media platforms to try, new business models. You have a lot of starting and very little finishing.The issue is not a lack of ideas. It is a lack of focus long enough to execute.Today we're going to talk about the too many ideas trap — why creative entrepreneurs struggle to finish. Ideas build possibilities and they are great, but execution builds business. And if you are struggling with executing, with finishing a project, this episode is for you.The Creative Brain ProblemIdea generation is actually a good strength. Creative entrepreneurs naturally notice opportunities. They connect ideas and dots. They see solutions that others miss. This is why many successful bloggers and creators succeed.But if you don't have structure, what happens? Ideas compete for attention. Energy gets scattered all over the place and projects stall halfway through because you don't make it to the finish line. I know many of you are like this because I have watched you. I have coached you. We have been in mastermind or Homeschool Blogger University meetings. We don't get to the finish.Creative people love to brainstorm. They love to start something. They love to design and create something. They imagine so many possibilities. That's me. I actually love to create. Sometimes I have a hard time getting to that finish line.Do you struggle with finishing? With marketing — pulling the trigger and asking someone to buy it? Do you struggle with repeating tasks that sort of get boring after a while? Or staying focused on one thing long enough? If any of those are you, stick with me.What Thomas Edison Can Teach Us About FocusThomas Edison generated thousands of ideas before successful inventions. Did you know he had a thousand patents? What made him successful was not creativity. It was structured experimentation and focus.10,000 ways to not make a light bulb. That takes focus and that takes getting to the finish line. He said, "I didn't fail 10,000 times. I found 10,000 ways to not make that light bulb." He reportedly tested thousands of materials before finding the right filament.He didn't try to invent 50 things at one time. He focused deeply on one problem at a time till he solved it. If you have a thing about finishing, getting to the finish line, or you've failed several times — think about Thomas Edison. Maybe put Thomas Edison on a sticky note: 10,000 ways to not make a light bulb. Maybe that will encourage you as well.The Idea Parking LotMost entrepreneurs make one of two mistakes. They ignore all the ideas or they chase every idea. Neither one works well.Let's talk about the idea parking lot. You need to find one place that you will let all your ideas go. It might be the notes app on your phone, a Trello board, a Google doc, or a physical notebook. For me, sometimes a physical notebook is the best thing. This is going to be your idea parking lot.Every time you get a new idea, you write it down there — and you don't start it immediately. You write it down because you know it's not going to get lost and you can come back to it maybe once a quarter, once a year, and see which ones are best for where you are right now.You have the confidence that the idea is not going to be lost and you have the freedom to stay focused on whatever it is you are working on right now. Professional creators often keep hundreds of future ideas, but they only work on one, maybe two at a time. I've had to learn this. I still have a tendency to do everything and I've had to go, Kerry, quit working on that — this is what we're focusing on this month. That's it.How to Choose Which Idea Deserves Your FocusBefore starting anything new, ask yourself two questions. One: will this idea grow my audience, build authority, or generate revenue? Two: how long will it realistically take? Will it take weeks, months, years?And I'll use this example — Sara Blakely who made Spanx didn't focus on a gazillion ideas. She focused on one idea. It took her two years to develop that single product and then she launched it. She handled everything herself at first — product design, prototypes, manufacturing calls, marketing, relationship building, all of it. But she was focusing on one idea. She became one of the first women to build a billion-dollar company. If you're floating from one idea to the next, stop it.Focus is going to multiply your results. Distraction — doing a bunch of things — multiplies a bunch of unfinished projects. Which one are you?What to Do This WeekHere's something you can do today. Write down every business idea that is currently pulling your attention — wherever you want, your phone, Google Docs, piece of paper, Trello, whatever. It may be a new course, new podcast, new platform, new lead magnet, new niche.Then circle one idea that could generate income in the next 90 days. Which one of them are you 90% sure will generate income? If you're not sure, go do a validation call. Then commit to finishing that one project before you start another. I know that's hard for some of you, but this single decision can create more momentum than 10 new ideas.Creative creators, you're not lacking ideas. You just need focus and finishing habits. Ideas create possibilities. Focus creates progress. Finishing creates income.Some of you that aren't making any money — that may be where your problem is. You don't finish. Or you start a bunch of lead magnets and you never tie them to a paid product. Whatever this idea is, it needs to generate income. Your business probably doesn't need more ideas, more lead magnets, more strategies, and more platforms. It needs you to have one idea that is finished well.Free Resources to Help You Move ForwardI have two free resources to help you take the next step.First, grab the Business Audit Printable. Go through it and look at the things you already have — and then see where you are going forward.Second, use the Business Marketing Roadmap. This one is planned by the quarter — 90 days. Once you decide what to generate revenue from, you can take that idea and plan your next 90 days. The audit shows you what you already have and what you might be able to use. The roadmap shows you how to move forward. Both are linked in the show notes.So — what is the one idea that deserves your focus for the next 90 days? Start working on that and ignore everything else for a while. If you're watching this where you can make comments, leave a comment and let me know what that one idea is. I'd love to hear from you.

Most creators hate selling content—not because they hate helping people, but because they think selling feels pushy or slimy. You love serving, teaching, and giving free tips, but when it comes time to ask for money, you hesitate. The truth is, when someone's problem remains unsolved because you didn't offer them a solution, that's not humility—that's hesitation.Learning how to start selling content means understanding that free content creates awareness, but paid offers create transformation. And when you refuse to sell that transformation, you keep your audience stuck in their pain point.✅What Marie Forleo discovered about free inspiration & why it wasn't enough to help her audience or yours✅The simple PS you can add to every email for 4 weeks that makes selling content feel natural instead of pushy✅How to shift from "feeling pushy" to selling clarity, saved time, confidence, and a proven path✅Why pressure comes from your doubt (not from selling content)✅What happens when you truly believe your offer helpsReady to stop hesitating and start selling content with confidence? Sign up for a 15-minute call to see if Family Ebiz Mastermind is the right fit for taking your business to the next level!Resources Mentioned: Family Ebiz Mastermind (15-minute call)Episode 100: The Quiet Lies Holding You Back From Success: Fix Your Business Owner MindsetShow Notes:Moving from Content to Paid SolutionsHey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so you can find freedom in your life and do the things you've been called to do. Take that trip. Spend more time with your family!Take time off with your kids and go on a ski trip if it's winter, go to the beach if it's summer. Do the things that freedom allows you to do, and that's what a digital online business is all about.The Inconsistent Income ProblemWe've been talking about a topic that I think is near and dear to a lot of you, and that is inconsistent income. You do lots of products, you get likes, you get all these things, but you're not getting sales. They're just crickets.And today, we're going to talk about moving from content to paid solutions. How do you make this shift without feeling pushy, or slimy, or salesy?You know, we talk a lot about serving is selling. Y'all are all great at serving, all those free tips, but when it comes time to ask for money, we have a hang-up. Now, some of that is in our mind, and that's something we do need to sort of take care of.Money is not a bad thing. Making money is not a bad thing. It's the right fit for your audience.Why Most of You Hate SellingI think that most of y'all hate selling. You feel like it's just pushy and slimy. You love the serving, the teaching, the helping, but when it comes time to sell, you hesitate.Because you think, well, if my content was good enough, then people would just buy. That is a lie. Go back, and we'll put the episode about lies in our head about our business.No, that isn't completely true. You have good content, but they aren't buying. If I sell, I'll sound self-promotional. No, again, that's not necessarily true. It's the way that you present it.You see, someone's problem remains unsolved because you didn't offer them a solution. That's not humility, that's hesitation on your part.So, let's talk about reasons why creators resist selling. Sometimes you've got tons of tips and zero direction on putting them in the right place. You're teaching what to do, but you never get to how to fully apply that. That would be the paid solution.You avoid pricing, outcomes, transformation language.The Marie Forleo ExampleYou know, Marie Forleo, who's probably a billionaire of some sort, she built a massive free audience with a TV station, MarieTV. I don't know if you've ever heard, she launches B-School on a regular basis.She did not jump straight into selling. She built trust first, then clearly invited people into paid solution. Why move them into a paid solution? What she found is free inspiration was not helping them.People needed structure. Accountability, and results, and that's what you offer them. B-School now generates millions because it's positioned as the next step. Not a pitch.So let's think about it. Remember, we talked about, awareness content, attention content, and decision content. Free content creates awareness. Paid content creates transformation.And if your product doesn't offer transformation, then maybe you need to rethink it. We need to give transformation to our people. And when we refuse to sell that transformation, it keeps your audience stuck. They are in that pain point, and you're not helping them at all.A Simple 4-Week StrategyNow, I'm going to share a really simple way that you can sell your product, the transformation, and you can do this for the next 4 weeks. Every email that you send, I want you to put a PS, not links to resources, right?Something like this. If you want help implementing this instead of figuring it out alone, here's where I help, and then give them the link to where you help. No hype. No countdown. Just direction.Do your people even know that you have offers? That's one thing I found out. They don't, because they're just reading the free stuff for years. I have to keep sharing different offers than I have.The Mindset Shift: Tips to TransformationWe also do need to have a mindset shift from sharing tips to offering transformation. You're not selling information. What are you selling?You're selling clarity, so that they are clear on how to get this done. You're selling them time saved, money saved, you're selling them confidence, a proven path, as well.I don't know if you've ever read a book called Atomic Habits by James Clear, but he wrote blog posts for years with no paid product. He didn't monetize early, he focused on trust. Consistency and usefulness.And when he launched his book, it wasn't buy my book, it's, here's a system that changes how you live. Because, one, he knew his people well enough, but two, it's the way that he positioned it, a system that will change how you live.So, tips answer questions. Are you really answering your group's questions, or the ones you think they have? You need to make sure whatever you're putting out there solves their problem and does answer some of the questions.Transformation solves an identity-level problem. It's where they are. They need to change in their mindset. What they're thinking about that situation.It could be weight loss. It could be travel. I don't have enough money to travel with my family. It could be start an online business. It could be something like homeschooling, or parenting, or strong-willed child.But when you give them transformation, they will go from a problem in that area to a solution that will make their life a lot easier.How to Sell Without PressureYour paid offer should finish what your free content starts, and if it does, selling becomes natural. When I give my master class on, let's say, 4 tips to raising Christian leaders, by the time it's over, I haven't told them how to do it all, I just told them 4 tips. Free content.But then, I'm like, I know some of y'all really want more information, and I will continue in to whatever my product is, the course that I'm going to sell.You see, selling like that takes away the pressure. I know some of y'all do not want to sell. You don't want to pressure your people, and I get it.But that is, like, a clear invitation. It's not constant reminders that are just nagging you. That is giving your person confidence to know, here is a course that's going to solve your problem, and you don't have to figure it all out yourself.It also will give them direction instead of desperation. When you believe your offer truly helps your audience, invitations are generous, because you truly believe this is going to help, not just something that you're selling them.The pressure inside your mind comes from your doubt. Not from selling, it's your doubt. You doubt if this is really going to make a difference, and I can tell you that's exactly where I was, oh, 5 or 10 years ago.I was like, is this really going to make a difference? Well, when I start having people say, this changed the way we homeschool. My kids like their new teacher now. This, that is transformation, and I can boldly, and with all the goodness in my heart, know that I am offering something that can really help those particular families.So selling isn't about taking. It's about letting people go further so they see some transformation. It's giving them the next step. And respecting their readiness.Some are going to be ready, some aren't. You know, I give people, it's not like I sell 100% master class, people. But I do sell a fair percentage of them. So, some of them aren't ready. I have people that buy, and they said, I've been watching your stuff for 2 years. They just weren't ready for 2 years. Now they are.So, your audience doesn't need more free content. They need a clear path forward and permission to say, yes.Ready to Take Your Business to the Next Level?I would love to hold your hand a little bit, and one way we do that is through our Family Ebiz Mastermind. You can sign up for a 15-minute call to see if this is a way that you can actually get your business to the next level.You can get rid of the strategies that don't really work, and especially in this day and age, build trust with your people, and really learn what funnels are, learn how to use emails and that kind of thing through the mastermind. And you can also get help specifically with what you're struggling with.I would love to get on a 15-minute coaching call and just see if that's a good fit for you. That's it! All you have to do is sign up with the link below.Hey, I'm Kerry Beck with Family eBiz. We'll talk to you next time.

Are you pouring your heart into your offer but hearing crickets? The problem isn't your course, membership, or coaching package—it's how you're positioning it. In this episode, we're breaking down positioning strategy examples that help your ideal customer recognize themselves instantly and say "that's for me!"You'll discover positioning strategy examples that work, including how to speak to the right stage of customer and why trying to help everyone means you help no one.In this episode, you'll learn:✅Why your offer might be powerful but your positioning is making you invisible✅How to identify if you're speaking to beginners, builders, or scalers (and why it matters)✅The exact positioning strategy examples that turned Canva from rejected startup to billion-dollar business✅How 1 podcaster used specific positioning to land serious sponsorship revenue in a tiny niche✅5-minute headline rewrite that makes customers say "that's exactly what I need"Ready to make your offer impossible to ignore? Grab the free resource mentioned in this episode to start repositioning your offer today!Resources Mentioned: 15-Minute Coaching Call to explore the MastermindEpisode 103: Why Your Messaging Strategy Is Killing Sales…& How to Fix It Episode 102: How to Create Content That Converts From Free to Paid SalesFamily eBiz Facebook Group Homeschool Blogger Network Facebook Group Show Notes:Your Offer Is Fine—Your Positioning Isn'tHey everyone, Kerry Beck here with Family eBiz, where we help families who aren't making any money in their online business and growing with specific techniques, and we're talking about some of those today. We're in a series about I've got lots of free people, and I don't have any paid people, basically. That's not the actual name of the series, but that is what's going on with a lot of you.Last week, we talked about rewriting your bio and naming the cost of not acting. I hope you have done that. If you did not hear that episode, we will put a link to that in the show notes.But I want to just talk about something. I know that you have poured your heart into your offer, whether that's a course, a retreat, a membership, a coaching package, and it's crickets. Often, the offer is fine, but the positioning is off, so your audience can't recognize themselves. They're not… when they read that sales page, they don't see themselves, or they don't see the need for that.Today, I want you to walk away with the offer to the right people in the right words, so they finally say, that's for me.What Is Positioning?So let's talk about positioning, because we've talked about messaging, we've talked about different types of content, attract content, attention content, and decision content. We have links to those other two episodes that we've already done in the show notes. You can go back and listen to that.Today, let's talk about what is positioning? When you hear the word position, what are you thinking of? Basically, this is it: How you present your offer in the mind of a specific person with a specific problem.Too often, we're talking about everyone. I gave you that example a couple weeks ago. Well, I just… my audience is homeschoolers. Well, what kind of homeschoolers? People that can say, my audience are Charlotte Mason, literature-based homeschoolers. That's it! And I will just say that they say the tighter your niche, the more you get rich. If you are everyone, you're going to talk to no one.So, some language that will help you fail, let's say. The examples are too advanced for beginners, they're too basic for builders or scalers in your niche. And your promise is broad, fuzzy, not specific.The Canva Story: A Positioning LessonMelanie Perkins pitched a very simple idea to some different investors. She wanted to create a design software anyone could use. She was rejected over and over by investors. They could not see the potential. Who needs design? We got, you know, Photoshop and all that stuff. They thought it was just a niche tool.She stayed committed to her positioning, and eventually Canva now makes design easy for non-designers and for pros. It gives clarity, eventually, that help it explode into… Canva's a multi-billion dollar business for solopreneurs, creators worldwide.So what is the lesson for us when we look at Canva? Your offer might be powerful, but if the specific person that it's for doesn't get it instantly, I mean, instantly, you know, they've got attention of a gnat when they're online, you're going to be ignored, just like Canva was ignored initially as well. You have got to get their attention, they've got to see it in that first sentence. Actually, the headline is really where you need to start.The Three Stages: Beginners, Builders, and ScalersSo let's talk about different stages. No matter what your niche is, you've got beginners. You have builders, and you have scalers, and they're all… and it may be different words in your niche, but let's just talk about beginners, they're just starting, they're overwhelmed, they just need the basics, the templates, quick wins. I think about homeschoolers, it's their first time. They are totally overwhelmed. They don't have a clue, and they don't want to put their kids in school, but they don't want to… but they don't know what to do, and so they follow the school example.What's a builder? A builder has some traction in whatever that niche is. They want some systems, some sort of consistency, and they want growth in that area. And it could be in business, it could be in weight loss, it could be in homeschooling.A scaler? They are getting it, but they want to leverage what they're doing. In business, they have revenue, they have an audience, they want to leverage, and they want a team. They want higher level strategy, no matter what. Higher level strategy.You see, each of these groups is going to hear your message differently. It will filter through. They're going to put those little lenses on. It will filter differently.Let's take the business niche. A beginner hears, launch a podcast in 90 days. This sounds exciting, but scary. They want hand-holding. They want simple steps.A builder hears, launch your podcast in 90 days, and they're like, cool! Alright, launched. I need monetizing. A lot of you are right there when it comes to your online business, and I get it.A scaler hears and thinks, I need team processes, not launch help. We've already launched this product.Get Specific or Get IgnoredSo you need to rethink who is your audience? You cannot talk to all of them. There's a man named Paul Green. He has an industry podcast, and he decided, I am not going to try to help every business owner. So he narrowed it down, get this, lawn care and landscape pros trying to build a sustainable business.Now, is that specific, or what? Yes! He was very clear. He was not speaking to beginners, and he wasn't speaking to scalers, he was speaking to builders in a specific niche. People who are already mowing lawns, already doing landscape, and they need business advice.It was perfect. His podcast was perfect. It aligned with this ideal customer. The tighter his position, it turned into a small niche, into some serious sponsorship revenue.See, it is very dangerous as a business owner to try to help everyone. You just can't do it. When you say, this is for any woman who wants to grow a business. This is for any mom who wants to be a better parent. This is for anyone who wants to lose weight. It is so general that you talk to no one.You have got to get specific… and I'm gonna tell you right now, when I am trying to get my message across, I actually imagine a real person. And what are their problems? I, in the homeschool niche, I still have friends, young moms right around here that are homeschooling, and I can imagine that person when I'm writing an email or a social post or creating some content to sell.You see, trying to catch everyone forces you into just generic-type things. More confidence, more growth, more clarity. Instead of, hey, that's me!So you have got to shift your mindset. It may not make sense, but the narrow… the more narrow that your who is, and that stage is, where they are in your business, the more your people feel seen. And the easier it is to not feel slimy. The tighter the niche, the more you get rich.Your Homework: Rewrite Your HeadlineSo I've got some homework for you. I want you to rewrite your offer. Go look at the headline at the top of your webpage for this, whatever it is you're selling. And I want you to begin using your audience's exact words. That's what I did when I redid my Raising Leaders, Not Followers. I actually talked on Zoom to many people. And I took their exact quotes and put them in that sales page. Use their words and put it in your headline.I want you to rewrite your headline. That's it, one headline! Go look at your DMs, your survey responses, podcast reviews, YouTube comments, whatever.And then I want you to think about a before and after. Instead of a 6-week program to gain confidence, I'm sorry, a 6-week program to grow your brand and income, or a 6-week, program to lose weight. You could say, start a faith-based podcast in 6 weeks, even if you're tech-challenged and scared to hit record. That is specific.You know, that's one thing I don't shy away from in my home school. I mean, people know that I am faith-based, and if they don't like it, they can go somewhere else. That's fine. I'm gonna talk about things from my faith.So, I want you to take 5 minutes today. I want you to rewrite your headline using exact words that your people already use to describe their problem.Focus on One Stage for 30 DaysAnd then you really do need to decide what stage are you… is your customer, not your audience, your customer, what stage are they in? Are they a beginner? Are they a builder? Are they a scaler? That's what's gonna help.And then for the next 30 days, and I am working on this right now as far as what stage my people are. I want you to think of every piece of content that you put out. I want you to focus on that stage and that stage alone. And you can use examples, metaphors, calls to action that fit that stage only.And then say no to trying to speak to everyone all the time, in every post, every email, every social. You're not abandoning people. You're giving your primary audience the clarity they need to say, yes, I'm ready for the next step. I'm ready to spend money.So, your offer may be strong. The real work is making the right person see themselves in it instantly.You know, I've got other episodes that we have in the show notes for this one that talk about clear messaging, clear positioning, and how that can turn confusion into conversion.Let's Get Feedback and Go DeeperSo let's work on this. Feel free in our Family eBiz group, or my Homeschool Blogger group, to write down, put something in there. Let's get some feedback on your headline, and let's get some help from each other.Some of you, I know, would really like to go deeper with this. You would really like a lot more hand-holding. I don't know if you know this, but I offer 15-minute coaching calls to see if our mastermind is a good fit for you. And I will put a link in the show notes. You can sign up for a time that works well for you.And this is all about seeing how we could help you serve you, so that you can, if you're a beginner, move to a builder. If you're a builder, we need to get you some consistent income. And let's talk about ways that we can do that through the mastermind.Hey, thanks for spending time with me. Kerry Beck here with Family eBiz. We'll talk to you next time.

You probably think you just need more traffic to make sales, but often you don't have a traffic problem—you have a messaging strategy problem. People land on your stuff and don't instantly know if it's for them, what problem you solve, or why it matters today. Most creators produce tons of helpful content, but without a clear messaging strategy, it's scattered—tips here, hacks there, random encouragement everywhere—and people can't tell what you're about or why they should buy from you.This episode shows you how to develop a messaging strategy that tightens your message so the same traffic you already have converts better.✅What Stephanie Gass discovered when she stopped chasing social media trends and built ONE focused messaging strategy around one core problem✅The 1 question every visitor asks when they land on your website (and how your messaging strategy should answer it in 5 seconds)✅Why vague phrases like "helping you live your best life" sabotage your messaging strategy and kill sales silently✅ONE simple bio framework that creates a winning messaging strategy✅Why a strong messaging strategy includes both the benefit of acting AND the cost of staying stuckReady to clarify your messaging strategy and start converting traffic into sales? Rewrite your bio using the framework in this episode and put it everywhere!Resources Mentioned: Family Ebiz Mastermind (15-minute call) How to Create Content That Converts From Free to Paid Sales Show Notes:Hey everyone, Kerry Beck here with Family Eviz, where we help families start and scale online businesses so you can find freedom in your life to do what you're called to do.We are actually in the middle, or just starting a series, about a problem that I have seen over and over, and not just me, but you have told me that. When I took a poll at the end of last year, it was, I am not making sales. They're not consistent sales. It's like, I have people but they're all freebie seekers.We talked about that. Last week, we talked about your message match. We'll put a link to that podcast episode in the show notes. Today, we're talking about, you don't have a traffic problem. You have a messaging problem. And we're going to go further into that.The Real Problem Isn't TrafficBecause if you're a solopreneur, a content creator, a blogger, a podcaster, you probably think, I just need more traffic, more traffic!Often, you don't have that traffic problem. You have a true messaging problem. People land on your stuff and don't instantly know if it's for them or not. They don't know what problem you solve.Why does this even matter today? We have got to become more clear about what our message is and get that out. And I hope by the end of this episode, you'll know how to tighten up your message so you can use that same traffic and make it convert better.You see, I believe, and I have seen this over and over, especially with some of my mastermind students, is most creators produce tons of helpful content, but it's scattered. Tips here, hacks there, random encouragement everywhere.Is that you? Are you just sort of throwing it all out there, plastering it everywhere? You give helpful information. But you do not have a clear through line that will get people to the paid side of your business. They can't tell what you're all about, or why they should follow you, or buy from you as well.Real Examples of Messaging ClarityStephanie Glass actually had this problem. She is a faith-based podcaster. She tried everything on social media, chasing the trends, trying to be generally helpful. You know what happened? Totally exhausted and unclear messaging.Back in 2018, she sensed God saying, start a podcast. And she listened. So what did she do? She had to start a business podcast. She niched down to help women grow a God-centered business through podcasting.Her brand snapped into focus. One core problem, one core path. That's it. We're not trying to solve everyone's problem.Now, I will have to be honest, her traffic did not explode overnight, but her clarity and where she was did turn her listeners in to buyers.You know, the same thing happened to me. I used to be all about homeschooling. It was… I mean, I had everything, all different seasons of the year, all the different ways to homeschool, and everything. And I realized I was speaking to everyone, but no one.I had to really narrow it down. And that's when I really started to focus on leadership education, and focusing on my flagship product, Raising Leaders, Not Followers. And that's what I wanted, and I still do, want to be known for. I want them to have a clear message that everything coming in is going to bring them to some aspect of leadership education.What Visitors Are Really ThinkingYou see, when a visitor lands on your website, they have one thing in mind. They all listen to the same radio station. WIIFM. What's in it for me?W-I-I-F-M. Or is this for me right now?They are not thinking, is this generally good? If they do, they're not really interested in buying.So, here's what I want you to do. Let's start with your bio, your headline. They're going to look at your bio, your headline, your first 5 seconds of an audio, the first line of a blog post.And think, who is this for? What problem are they trying to solve? These people are so obsessed with trying to figure out, and what… here it is, what results can I get if I keep reading, if I keep listening? Is this person for me? Is she solving my problem?When Vague Messaging Kills Your SalesAnd what happens is, too often, we have very vague messaging. When we are vague, it kills our sales. We're giving lots of information, but our sales are, like, down in the dumps.When you say things like, helping you live your best life, what does that mean? I'm encouraging women, or I'm encouraging homeschoolers. Helping small businesses to grow. Helping people lose weight.That is so general. You're not really telling people what you actually do. Your Instagram or your podcast bio is generic. Your website headline could fit a thousand other course creators. Your episode titles do not have a clear problem or solution.I actually looked at mine, and I don't know if this is the one that we will actually use. You don't have a traffic problem, you have a messaging problem. That tells us what the problem is, and then we're going to talk about solving it in this episode.You know what happens when you're vague? People stop checking out your stuff. It's not because you aren't good, but because they can't see themselves and why it matters to them. They don't… like, why should I spend my… there is so much out there. I don't need to spend time with people I can't identify with.The Bio Framework That WorksSo, again, let's start with your bio. I want you to rewrite your bio, and this is the framework.I [Whoever] solve [Whatever the problem is] so that they can [the result].You want to tell who you are, what you do, how you solve their problem, and what result they can expect. Here are a couple examples.Going back to what she said, I help Christian solopreneurs create podcast-based businesses so they can quit chasing social media and build stable income.I help [Do what?] so that.I help busy homeschool moms raise leaders so they can relax and gain confidence to know what they are doing is the best.I help busy moms start simple blogs so they can share their stories and earn their first $1,000 online.Those are all more specific. So I would like you to pause and take some time to rewrite your bio.Just write that one sentence, and then put it in your podcast descriptions, your show notes, your social media bio, your website about me page, right at the top. You need to tell people exactly who you are and how you're going to help them.Name the Cost of InactionThen, the other thing I think you need to do in your messaging is talk to people about what is the cost if they don't act.People move when they feel both the benefit of acting and a cost of staying stuck. They feel that pain point, and they see that this could help them. This is the transformation that can happen.So try to come up with one sentence that you can add to your next post, your next email, your episode, whatever it is, that names the cost of inaction, that names the pain that people are stuck in.Here's one. If you never clarify your message, you'll keep posting more content for fewer and fewer clicks.Here's another one. This… I used something like this at the end of my master class on leadership. If you keep waiting to invest in your kid's education, you'll be in the same place next year and not moving forward, not giving your kids an elite education.Here's another one. If you keep waiting to launch your podcast, you'll be in the same place next year, still with ideas in your head, instead of episodes in people's ears.So I want you to come up with your one-sentence bio, and your one-sentence pain point, and how you're going to help them. And once you get that pain point sentence, you need to put it everywhere for the next 30 days. Something simple, fast, you don't even need tech to do this. You just write in a sentence, alright?You really don't need more eyes. You need clearer words. Clear messages. Clarity converts the traffic you already have.A confused mind does not buy. Let me say that again. Clarity converts the traffic you already have.So do those things. If you got help in this message, this episode at all, would you please share this with a friend and leave us a 5-star review? That will help us get this out to more and more people. And next week, we are going to be talking about your offers, and how you can improve your offer as well.I'm Kerry Beck with Family eBiz. We'll talk to you next time.

If likes paid the bills, most of us would be rich by now. You're showing up consistently, people are watching, listening, subscribing—but your sales feel stuck. This isn't a motivation problem, it's a messaging and trust gap. Learning how to create content that converts means understanding the difference between attention content (tips, how-tos, inspiration) and decision content (stories of transformation, clear beliefs, and proof of why your way works).In this episode, you’ll discover:✅Why engagement doesn't equal trust (and trust doesn't automatically equal sales)✅The difference between attention content and decision content that converts✅Why some of your audience may never be your buyers & why that’s okay✅3 questions your content that converts must answerReady to audit your content and create clearer calls to action? Grab the free Business Marketing Audit Workbook and Business Marketing Roadmap!Resources Mentioned: Business Marketing Audit WorkbookBusiness Marketing RoadmapShow Notes:What are some ways to turn your content into actual sales? I think it's really important. But let's be honest, the struggle is real. You are busy creating content, showing up consistently, but your sales feel stuck. You don't have to figure this out alone. We're going to share some ideas that will help.The Engagement vs. Sales GapHey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses. Today, what I am talking about is a topic that you, my audience, struggle with. You see, we are publishing this in the end of January, and in December, I took a poll. And one of the biggest challenges for a lot of you is this: You have people getting all your freebies, but no one's really buying.And so we have to figure out, how do we do this? People are watching, but they're not buying. How do we fix that? Well, let's take a step back. Let's just think about this. Engagement does not equal trust, which does not equal sales. Sometimes the wrong people are watching you.If likes paid the bills, most of us would be rich now, right? You get all sorts of likes on social media. You're showing up, you're being consistent, people are listening, watching, subscribing. But your sales feel stuck. You just have crickets. And you're like, what is wrong?It's a Messaging and Trust GapLet's take a step back and look at this. It's not a motivation on your part. It's a messaging and trust gap. Your message is not matching with them and their need of whatever their problem is, and they don't have any trust in you, because your messaging is mixed up.You see, likes, listens, comments? That is attention-getting. Sales require confidence, clarity and trust. What's the difference between attention and decision content? Attention content is, that was helpful, thank you. Decision content is, I trust you so much, I'm gonna take the next step with you.Do you see the difference between attention, getting their attention, and then them making a decision? This is really true. I don't know if y'all have heard of Beatrix Potter, but she's very famous for her illustrations with Peter Rabbit. She became a huge commercial success, but initially, her manuscript was rejected, even though everyone loved her artwork.So what did she do? She chose to self-publish first, and that proved demand, and it proved credibility. And after she self-published, she didn't even have to go to the publishers. They were coming to her, not the other way around. So what does that have to do with you and your business?People admired her work. That was getting attention. But publishers didn't trust the business case yet. Trust was built when she had proof, consistency and clarity, not popularity. Just like your audience may like your content, but isn't ready to buy till they see some more proof. Your audience knowing you, who you are, does not mean the same as trusting you with their money, right?Attention Content vs. Decision ContentSo let's dive a little deeper into attention content. Attention content are things like tips, how-tos, quick inspiration, entertaining or relatable posts. It's good. It's good information, and we can put stuff out there, and we need attention-getting content.Decision content is stories of struggle and a solution. Clear beliefs about this situation, or this idea. And what are the boundaries? Explaining why your way works better than anyone else. And then showing what happens after someone says yes. That's that transformation. And if you're not sharing transformation, you're just putting it out there, people don't see themselves needing whatever it is you're giving.There's a man named James Dyson. As I tell the story, you'll probably remember his name better. He created 5,126 failed prototypes before he produced a vacuum that really worked. Dyson vacuums. Early on, people did not buy because the idea was brand new and so unfamiliar, they're like, why do I need this?So he did not sell the features of his vacuum, he sold why this method works differently, and how it can help, you know, a housewife that's staying at home and cleaning, or maybe a cleaning service. Once consumers understood the reason why behind that design, trust followed and sales skyrocketed. So, the product didn't change, the story and the explanation did.What are you doing to sell your item? You don't need to change the product. You don't need to make new products. You need to think about how are you presenting it to your audience. See, people don't buy innovation until they understand why it matters. Your audience needs clarity in making that decision as well. You see, if your content never explains why, people are just entertained. They're not converted. So you have got to explain why they should find. And be very clear about it.Why Likes Don't Equal SalesClarity is probably one of the biggest things. Everyone just sort of throws up on someone on the page, and they can't really understand why they need this. Alright, so that's attention and decision type content. What about likes and listens? They do not signal sales.Why? People engage with you, but they don't buy. Why? They like you, but they don't see themselves as buyers yet. They don't know what to do next, because you're not clear. They don't feel any urgency. They don't even understand what is a transformation.The hard truth is this. Some of your audience may never be your buyers. That's okay. Let them unsubscribe. Because clarity is going to attract the right people. Be clear.Starbucks did not go out and try to appeal to every coffee-drinking person. They focused on an experience and an identity in this coffee shop, and people paid more because of the experience, and they trusted that brand promise that Starbucks was putting out. So, when you speak to everyone, buyers don't hear themselves.You know, I work with business owners, content creators, and I have a lot of people in the homeschool market, that's just because that's where I started. And if I ask, who's your ideal audience, or customer, let's just say customer. You know what they say? Homeschoolers. I'm like, okay, let's drill down. You've got to narrow it.I mean, that is so broad. If you don't know specifically how you are helping homeschoolers, you're not going to make any sales. It's just too general. So, for me, y'all heard me talk about my flagship product, Raising Leaders, Not Followers. That is what I'm all about. Let's… I want people that are so overwhelmed, they're stressed out, they don't know if they're doing the right thing.I want to bring them into my journey and show them the transformation that I had. But then plenty of other moms had, as well, when they started using leadership education. And so, I have to be very clear. I work with those type of people. You've got to get more specific than homeschoolers, or more specific than weight loss, or more specific than copywriting. You've got to get more specific, and be clear about that. So you're not speaking to everyone. Because buyers don't hear themselves. They need to identify with whatever you're saying.Bridge Your Free to Paid OffersNow, what is the bridge between a free offer and the paid offer? A lot of you put some great free content out there. But let me ask you this. Does your free content point them somewhere? Does it create awareness of a problem that you solve?Let's be honest, most of you don't. You're just throwing it up, and hoping someone signs up for your email list, and you don't have a funnel. That's a whole other story, but if you don't even have an idea, your free item, I've said this so many times, has got to lead to a paid item as well.So, your content should answer, when you are putting it out there, these three questions. Why does this matter? Why now? Why should they get it now? And why me? Why should I buy from you?So, those are some things. Attention content versus decision content. Likes and listens don't equal sales, and you've got to have a bridge between your free to your paid.Your HomeworkNow, I've got some homework for you, and then I've got a resource that I think will help you. First of all, I think you need to take an audit of your content. I actually have a free business audit workbook that you can get, and we'll put that wherever you're listening to it, in the show notes.But I want you to look at your last 10 posts, or last 10 emails, last 10 episodes, and I want you to label each one of them as one of these. Does it provide value? Does it tell a story? Hopefully a transformation story. Does it offer something?If you have zero offers in those 10, your last 10 things, you are struggling, and that's the bottleneck. If your offers are vague, that's a bottleneck, too. So at least just audit. We're not going to go do anything, but at least audit. That's number one.Number two, homework is this. And, I would say for each of those 10 things, put one clear call to action on all of it. Join, download, book a call with me, whatever it happens to be. One very clear call to action. Alright? Don't put 5 call-to-actions in one email. Clarity beats options. A confused mind does not buy, all right?And if you need some help sort of thinking through as we move forward, our business marketing roadmap might be a good guide for you as well. We'll put that in the show notes as well. As a bonus, maybe you share one personal story this week, a mistake you made, a lesson learned, turning point. I've shared plenty of my mistakes. It took me a while. I had to get rid of that pride. But trust grows faster when people see there's a human behind that website.They don't buy because they don't care. They don't buy because they're not confident yet. Your job isn't louder marketing. It is clearer leadership. It's clear content, so they know exactly what it is that they need to do.Hey, if one thing in this episode helped you, would you please share this with another business owner? Someone that creates content, a blogger, a podcaster? I'm sure it will help them as well, especially if they're not making sales. It would mean the world to me, and also, if you would just give us a 5-star review on whatever system you're listening, that would be great. I am Kerry Beck with Family eBiz. We'll talk to you next time..

Most creators try to fix their problems with tactics—content, funnels, platforms. But, your true identity always determines your daily tasks and mindset determines your outcome. This is part two of our identity series where we replace the lies you identified with truth, clarity, and focused action. What if clarity in your business doesn't start with strategy, but with hearing who you are again and what you're called to do?Just like Sarah Blakely (Spanx) persisted as a problem solver despite rejections, Abraham Lincoln stood for 28 years before becoming president, and Colonel Sanders faced 1,000 rejections at age 65 before starting KFC, your true identity produces peace, discernment, and focused action instead of frantic effort.✅Why discovering your true identity must happen before you build another product, write another blog post, or create another funnel✅2 questions that replace "Why isn't this working?" and unlock clarity instead of confusion✅What happened when a 65-year-old man with $105/month Social Security faced 1,000 rejections … & why his true identity changed everything✅How Sarah Blakely became the youngest self-made female billionaire without entrepreneurship or fashion experience✅Why Abraham Lincoln's 28 years of "failure" were actually preparation for his true identity as a leaderReady to discover your true identity? Grab the Biblical Truths PDF worksheet and listen to the Living Fearless podcast by Jamie Winship!Resources Mentioned: Living Fearless by Jamie Winship (book) Biblical Truths PDF Download (with blank worksheet) Jamie Winship's Living Fearless PodcastSwitch On Your Brain by Dr. Caroline Leaf Episode 100: The Quiet Lies Holding You Back From Success: Fix Your Business Owner Mindset Episode 99: How to Take a Break from Work: Why Rest Actually Improves Your BusinessShow Notes:Well, hello everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so you can have freedom to do what you're called to do. Last episode and this episode, we have been talking specifically about your calling. What is your identity in your business?I don't mean a business identity like a sole proprietorship or your brand. I mean, who are you? And what are you called to do in your business?Identifying the Quiet LiesYou see, last week, we actually talked about identifying some of the quiet lies that you may be believing, the ones that are sort of scrolling around, those reels inside your head, like I'm behind. I miss my chance. I'm not cut out for this. Everyone else gets it but me.Today, we get to go to the hopeful part of coming up with our identity. And then what happens after you name that lie.And some of you are like, what does this matter? Kerry, why are you not teaching some marketing strategy, or email marketing, or social media, or whatever, funnels? Because, let me just tell you, your identity comes first. What is going on in your mind determines the outcome. It determines where you are going and what you're doing. Your identity determines, really, some of the things that you choose to do in 2026.This is being published in January of 2026, and I thought, this is the perfect time for us to get this out there, so that you can sort of wrestle with it this month. What is my identity? Where am I being called to do?You see, most creators try to fix their problems with tactics. Content, funnels, platforms, this, that, and the other, but identity always determines your behavior. Your mindset determines your outcome.What if clarity in your business doesn't start with a strategy, but with hearing who you are again, and what you're being called to do, and how you could use that calling to serve your audience that you really want to serve?You know, I will tell you that this particular episode is going to have a little bit more faith base, and yet I believe that anyone can use it. I am going to share some of my faith, that's just who I am, and I know some of you, you're like, yeah, go for it, and some of you are like, I don't know, Kerry. But I believe that the things that go on in here really do determine your business a lot of times. And for me, since I believe in Jesus Christ, I do go to the Bible.Actually, there's a verse in the Bible, Revelation 2:17, it says, a new name is given to the one who receives it. And you see, back in the ancient Roman times, the victor was given a little white stone with their name written on it. That was part of their prize. And so it could be that that verse is referring to the name, and that is who you are, and they are the victor, and that is their identity, and I believe God's saying the same thing.He's going to take out those lies, and He's going to give you a new name, if you will receive it, and then walk in that. So, before you build the next thing, or create the next e-book, or the next blog post or podcast, you need to know who you are and how you're building.So let's talk about this. A lot of this information comes from a man named Jamie Winship, who has a book called Living Fearless. You'll see that in the show notes, and I really think it's important. He has affected so many people, just in a spiritual manner, but also just in relationships and all sorts of things.Asking the Right QuestionsHere's the deal. Too often, we are asking the wrong question, as he says. Most people are asking, why isn't this working in my business? Why am I stuck right here and not being able to make money?He talks about an identity exchange, and you need to exchange those questions to two new questions. Again, this is faith-based, so I would go to God and say, what do you want me to know about this? God, what do you want me to do about this? Otherwise, you can just think about, what do I need to know? What do I need to do? But I go to God because that's where I get my most encouragement and the best wisdom as well.Most all creators, content creators, are skilled, you're hardworking, you're disciplined. But you still operate in the negative. I'm late. I am replaceable. I don't really hear from God. And so we need to take a step back and see what can we hear up in our mind.You know, there is a woman, Sarah Blakely, that I've mentioned before. She is the person who started the Spanx company, and she, before this, sold fax machines door-to-door. She really didn't have any entrepreneurship background. She had no fashion experience.She had a problem. She's getting ready to go to an event, and she didn't have the right underclothing, and so she basically took some pantyhose and connecting them to some, what do you call those things, where they hold your stomach in and put them together.Well, it wasn't like that was the answer to everything. She was rejected over and over by manufacturers when she thought this would solve ladies' problems. The lies she could have believed is, I'm not qualified, no one is taking me seriously. Is that how you feel?That's just like Walt Disney from last week, and Max Lucado, they were rejected over and over and over, and yet they persevered. We will put that episode, episode 100, familyebiz.com/100. We will put that in the show notes, because if you missed it, you really need to start there.What did Sarah do instead? She believed she was a problem solver, not an outsider trying to get in. She kept pitching her idea over and over, and eventually started Spanx, and became a billion-dollar company, and she became the youngest self-made female billionaire of all times.Because she was persistent, and she believed in who she was really called to be, not in all the lies around her. Her success did not come from confidence in the outcome. It came from clarity in who she was. She was a problem solver, and she wanted to serve. She was a servant, and so she believed that was who she is, and she kept persisting in it, and ended up building a billion-dollar company.You need clarity in your identity. So there's step number one.Getting Rid of False IdentitiesNext, we need to take those false identities and get rid of them. There is a real danger for you to believe those false identities. Those are things that I've already mentioned. I'm behind everyone else. Well, you know, we all move at our own pace. And some people move slower and some move faster.I have to work harder to be worthy. That is hustle. We don't need to hustle, hustle, hustle. We just need to do a good job and be consistent in our calling and in our identity.Well, maybe you believe, if I rest, everything will fall apart. Well, that is not true. And if you go back and listen to two episodes before this, 99, familyebiz.com/99, I talk about how important it is for rest. That's how we started this year, because I took 6 days off during the Christmas holidays, and nothing fell apart. In fact, I even made sales.So if you're thinking, I can't take a break, you need to definitely go back and listen to episode 99, because that might even give you a rest to take a rest, a break, and reset. What is my real calling? What is my identity?Because our true identity is going to produce peace, discernment. Focused action instead of frantic effort. And a mindset that you truly can rest, and I believe you should rest, well, a little bit every day. If you're putting in 12 hours a day for this, that is way too much. But I think everyone needs a rest at least once a week. And I give you some ideas how you construct slowly with just 4 hours if you need to. So go back and listen to episode 99.You know, there's another man that you have all heard of if you're in the United States. He was a president who, before he became president, lost multiple elections, five major elections. He lost the Illinois state legislature, the U.S. Congress, two U.S. Senate races, and a VP nomination.In business, he failed, too. This is Abraham Lincoln, President of the United States, one of our most famous presidents. You see, in 1831, before he became president, he managed a general store, but it failed due to the owner's mismanagement. He lost his job.Did he quit? No, 2 years later, he was running his own general store with a partner, and they went bankrupt. And for years, he consistently paid off the debt. Was that a failure? No, those were lessons learned. So if something doesn't work right, you need to take those lessons and move forward as well.You see, he also was criticized through all those losses. His first election loss was 1832. It was 28 years later, in 1860 when he became president. 28 years of failure. Not winning, and probably more business failures as well.You know, Abraham Lincoln could have believed the lie. I'm a failure. Or the lie, I shouldn't be a leader, I shouldn't lead people, because I can't do it. Did he believe that lie? No.He believed his role was to stand for what was right, to speak out, and to persist. To stand, speak, and persist. Long before he became president, he was writing, he was reflecting, he was refining the way he thinks. He was preparing himself to become his identity, which is a leader.He was taking those 28 years to prepare, or God was, to prepare him. It's just like King David from last episode. He is a protector, a worshipper, and a leader. When did he learn those things? When did he become a leader?He actually was, his identity was a king. Back when he was 10, 12, and 13, he was watching over those sheep. And killing the bears and the lions, protecting them, and writing songs, worshiping, and learning to lead the sheep as well. And yet, it was probably 20-something years later when he actually became king. He was actually on the run, running from King Saul. What a story it all is.So, we need to realize that sometime in our smallness, or we feel small, that is our preparation. Overnight success takes years to get to.Acting from Your IdentityYou don't wait for success to confirm who you are. You act every day from who you are, from your identity, from your calling, and then you let the results catch up. You let the results and the outcome just happen.So I want to talk about two identity business questions that you can tie in with the lie that you stated last week. That was your homework. So instead of saying, why isn't my audience growing? Why am I struggling financially? Let's flip it over and go, God, what do you want me to know about myself in this season? What do you want me to do next?Not everything, just what is the next step? I have read many books by a lady named Elizabeth Elliott. Her husband was killed when they were missionaries down in Ecuador, and one of the things I learned was, she goes, you just take the next step, and that's it. And then take the next step.For me, I want to ask the questions every morning. What do I need to know? What do I need to do today? And that's it. And take it one day at a time. That's it.Maybe you have low number of downloads. You have slow growth in your business, and your old identity would say, I'm bad at this, and everyone else is better. Maybe don't say everyone, just say others are better at this than me. No, we're going to exchange that negative attitude and identity for the correct one.And you need to sit, and I would take some quiet time with a journal, and just think about what comes to your mind. For me, that's God talking to me. And He may reveal, for me, you are a teacher. So I keep teaching. Maybe you're a teacher, too. That's what I do, even in the beginning, when I didn't really have much of a list, and I was not making enough sales to live off of. But I continued to do what I knew God had called me to do.You're a steady builder. Well, again, overnight success takes years. There's a phrase of how that goes, and I couldn't remember it, but it looks like it's overnight success. Like, Max Lucado, maybe you just heard about when he got his first book deal. Well, you didn't hear the 14 rejections. He may look like an overnight success, but he isn't.So we need to take action on our identity. And when we identify who we are, what we're called to be, your content becomes clearer, your marketing becomes calmer, you're not just pitching things in their face all the time, and your consistency increases, because you know who you are, and you know what you need to do.The Power of PersistenceThere was a man, again, that you've probably all heard of. That started the Kentucky Fried Chicken franchise. A little bit of a tongue twister right there. But Colonel Sanders did not start as a young man. He started in his mid-60s. That makes me feel good. I'm 66, turning 67 next month!You see, his restaurant closed when he was 50 or 60, something like that. He was living on Social Security, $105 a month. And he hit the road pitching his fried chicken recipe to all sorts of restaurants. He had hundreds of rejections. I actually read he had 1,000 rejections until he finally got a yes.Supposedly, he had 1,099 rejections until a Salt Lake City restaurant agreed to use his recipe, and help him start a franchise. The first franchise was in 1952, and he was 65 years old. And you can read more about it, it's sort of fascinating. He floundered around in his 20s, 30s, and 40s, and 50s, and he tried to do different businesses. Can you imagine? For 30 years, he is trying to do something with this chicken recipe.You see, in 1952, he had his first one, 8 years later. 8 years later, 1964, he had 600 franchises. You see, Sanders didn't quit after a dozen no's. He kept going through hundreds, ultimately a thousand rejections before he got a single restaurant. That's hard.And for a lot of you, it's a side hustle. You've got an income, so that's good. I wouldn't quit your day job to start doing this. But you can continue. The biggest thing is being consistent. If you work on it once a month or every other month, probably not going to happen. If you work a little bit every week, maybe 2 or 3 evenings a week, or 2 or 3 mornings before you go to work, that can help you.You see, Colonel Sanders couldn't believe, I'm too old, my window's closed. Instead, he believed, I'm a craftsman with something to offer. And what was the result? One of the most recognizable food brands in the world, Kentucky Fried Chicken. There's a few of them, but pretty much, people know Kentucky Fried Chicken around the world, started by a 65-year-old man. He was persistent. He did not let rejection get in the way.Your Homework This WeekSo, let me just tell you, and hopefully encourage you, you are not behind. You are not too late. You are not waiting to become someone. You're learning to become who you are, and to live from what you already are, from your identity.So here's your homework for this week. I want you to go back and look at that one lie that's showing up in your business, and if you haven't done that, that would be the first thing. Then I want you to ask the two questions. Again, I do this, I try to do this daily, but you might just want to do it weekly. Set aside 15 minutes on Monday morning, let's say.What do you want me to know this week? What do you want me to do this week? And just pause. So, I mean, that only takes like 20 seconds for 2 or 3 minutes, and just sit in silence. And then write down the word or the phrase that you received that comes to mind.And I have done this off and on. You know, I think at the beginning of the week, I had it written down here. I took it upstairs. Something about strength and weakness, because I was sort of feeling weak about things and what was going on, and I just thought, and that just kept coming up all day long. That I was strong through God.So, you want to find the truth. And you don't want to believe that you're a nobody. That's just not worth it. You need to replace that with the truth.And if you are a person of faith, I would go find a Bible verse that speaks this truth. I would write it down on an index card. I would put it somewhere that you will see it every day. Your kitchen sink, the bathroom mirror, your car dashboard, somewhere, so that you will say it out loud every single day for at least a month. And then just work on replacing those negative thoughts with truth for at least one month. 30 days can change the way we think.I think it's Carolyn Leaf, that has a whole book about switch on your brain, and it's all about changing the way you think, and we'll put a link to her book in the show notes as well. Be another good one for you to use. So I would really encourage you to look at her book, but Living Fearless. It's all about exchanging the negative identity for who you really are called to be, and then working towards that identity.I will also put a link to Jamie's podcast, and those are excellent, and really, listening to those earlier this week or last week made me think, oh, I need to do this with our business group. So that's what made me do it. And then also, I have a PDF download with our biblical truths, and or they're not biblical, well, they are biblical, but they're my personal truths that I wrote down one day. You can read my truths, but there's a blank page in that PDF that you can print out, and then you can actually write your own truth there, and post them somewhere in your house.Hey, thanks for spending time with me. If you know another online business content creator, podcaster, blogger, I would truly appreciate it if you shared this episode, maybe even last episode. I really think this is where we get hung up. We're so into strategies, and strategies are important. But if we don't believe it here, you can do all the right strategies, and it's not going to work. So this is where I'm really encouraging you to work on in your head in January, and then move forward in tactics and strategies in 2026. Hey, thanks for spending time with me. I am Kerry Beck with Family eBiz. We'll talk to you next time.

What if the biggest problem holding you back isn't strategy, traffic, or time—it's your business owner mindset and the quiet lies you believe about yourself? You show up online but second-guess every post, compare yourself to others and feel behind, or secretly think "who am I to do this?" This episode is the first of a two-part series that helps you identify the lies shaping your business decisions so you can move forward with clarity, peace, and confidence.Just like David was a shepherd before he became king, Walt Disney was fired for "lack of imagination," and Max Lucado faced 14 rejections before publishing his first book, your early failures and smallness do not dictate your calling.✅Why business owner mindset matters more than strategy when you're building an online business✅What to do with lies business owners believe ✅How false identities stop you from success, keeping you either striving to prove yourself or shrinking back and hiding✅What David, Walt Disney, and Max Lucado teach you about how your identity forms before influence expandsReady to identify the lies affecting your business owner mindset? Grab the Truth Worksheet and Living Fearless by Jamie Winship to start uncovering what's holding you back!Resources Mentioned: Living Fearless by Jamie WinshipTruth Worksheet (PDF download)Show Notes:Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find the freedom in their life to fulfill the calling where they are called to be and serve. And that's really what we're talking about this week and next week.But let's back up just for a minute and let's talk about who this is for. If you are building a part-time business, these two episodes are for you. If you have not sort of got to the level you want, or you're just still trying to find your footing, or you're not making any money and you're wondering, what in the world am I doing?The Quiet Lies Holding You BackWhat if the biggest problem holding you back in your business isn't strategy or traffic or time? It is the quiet lies you believe up here. The lies you believe about yourself.You show up online, but you second-guess every post. You compare yourselves to others and feel behind. Haha, that's me sometimes.You secretly think, who am I to do this? Well, today we're going to look at a few examples, actually 3 examples. We're going to name the kind of lies that business owners believe, and we're going to walk away with a simple exercise to start uncovering them.In our next episode, we're going to take those lies and we're talking about replacing them with truth and a simple exercise for you to get past those lies and move forward in your business. A lot of this comes from a book that I have read called Living Fearless by Jamie Winship, and it's all about finding our real identity.A lot of what he has to say is maybe more in a personal way, but I think there is so much truth in what he says that we can apply this as business owners as well.Common Lies Business Owners BelieveSo let's talk about business. You're refreshing the analytics and you are feeling discouraged. You're creating content, but you're wondering if it even matters.Or maybe you're starting projects, but you stop halfway, you're a little afraid to pull that trigger. You know, this is common and you're not alone.You're thinking, I'm not consistent enough to succeed. I know a lot of y'all struggle with consistency, but we can overcome that.Other people are more qualified than me. That's probably true. There are a lot of qualified people, there are a lot more than I am.But we can overcome that too. That is a lie that you are believing. If I were really called to this, it would be a lot easier.Oh, no, it wouldn't. Even the successful people have to work hard at it at times.You see, why do lies matter so much in your own business? Lies shape the way you do many things, what you launch, or you avoid launching at all. Again, you're afraid to pull that little trigger, you're just not sure what's going to happen.You're not really sure about how to price your offers, and so you just don't do anything whatsoever. Or maybe you're not sure about being bold and showing up, so you just hide and you sort of go through the motions, but you don't really do anything.You see, there is a framework that Jamie Winship teaches that I think can apply to you. These false identities, these lies that you're believing about yourself in your business, keep you striving and trying to prove yourself or shrinking back.It just depends on the kind of person, how that affects you. And I still deal with this, you know, I still wonder why, why. But I've learned some ways that I can overcome that, because what happens is, when you start speaking the truth to yourself, you bring clarity to your mind, so you can make wise decisions in your business.You will find peace within yourself and then be able to move forward, and I think it gives you confidence to be able to act well.David: Identity Formed in ObscurityWe're gonna look first at a person in the Bible, historical figure. They're all historical figures. Y'all know I'm a person of faith, and so I really like this guy, he's a king, and yet when he was 10 and 13 years old, he was sitting out in the fields watching sheep.Who would have ever thought he was a king? But you see, his identity, his calling was to eventually become the king of Israel. His name is David.He was a shepherd. He was unseen, unimpressive, and overlooked by even his dad. His dad overlooked him.He had no audience to be a king, no title as king, and no public affirmation. You may feel the same way. You may think, I don't really have an audience, I don't really have a public place to do all of this.Let's listen to his story and see how it plays out. You see, his identity was formed in obscurity, maybe in a small list that you have, you're forming what you need to be successful.He was called to be a king, and that means he was a leader. He was a worshipper, and he was a protector. He was a protector of sheep from lions and bears, eventually of the men that followed him.He was a worshipper. He wrote songs out in the fields. No one heard these songs, and eventually he wrote some of the most famous songs in the Bible.As a leader, he learned responsibility long before he had any recognition. Maybe you are mom and dad, and God is preparing you for those kinds of things in the future, and He's using those skills to prepare you for business.Or maybe you have a small business. You have a small list, you're like, huh? That is preparing you for your calling and identity in a successful online business.You see, a small audience season matters. God forms identity before He expands your influence.Now, David didn't become confident or king after his success. You see, his success revealed who he already was. Who are you right now?That's what we want to get to. Who are you as a business owner? I know for me, I am a networker, I am an encourager, I'm an educator.And so those are 3 things that I know in my business I can do well, and then be able to affect the people and hopefully come up with success like that. Who are you, and who are you called to be in your business?Walt Disney: Fired for Lack of ImaginationLet's look at two current examples. The first one, Walt Disney. Did you know he was fired from the newspaper for lack of imagination?You know, the people that work at Disneyland are called Imagineers, I think, something like that. They said he didn't have imagination.His first animation studio went bankrupt. He could have just believed the lie, I'm not creative enough, that's what they told me.But his identity was, and continued to be, he was a creator, a storyteller, and a visionary. So he stayed aligned with who he believed he was, that storyteller, that visionary, and then look at what's happening.There's many things he affected, but let's just take a look at Disney movies. Look at the beginning of those movies with a little black and white. Mickey Mouse did not look like that, and they've continued to improve their movies, but very creatively.And Disneyland, probably one of the first amusement parks ever. I think it probably was. Maybe there were some things in Coney Island or something like that, but he changed the way it all operated.He started his businesses and really believed in the people that worked for him, and the people that worked for him, he gave them the ability and the leadership to get his customers happy all the time. Did you know they have an allowance that if they see a crying kid, they can go talk to them, go into a store and actually pick out whatever item might help that kid get over his attack or whatever it is as well.How does this play out for you as a business owner? You see, your early failures or your smallness do not dictate your calling. Walt Disney learned that. He walked in that, even during the time periods when he was not doing well.Max Lucado: 14 Rejections Before SuccessAnother person I love is author Max Lucado. You may or may not be familiar with him. He's an American author and pastor.He has literally reached millions upon millions of readers around the world. He has a great heartfelt storytelling as well, maybe a little bit like Walt Disney, and practical insights that can encourage you in your own life.But that is not how he started. He pursued writing when he was a missionary in Brazil. He was a pastor down there, he had no platform, no publishing deal, or guarantee of success.But while he was down there, he would spend his evenings working on manuscripts. He took those early newsletters, those early manuscripts, and mailed them to publishers. Like, paper in a paper envelope, mailed them to publishers.And you know what? You think, oh, yeah, of course, he got a great deal. No, his first attempt resulted in rejection after rejection after rejection, keep going.14 times he was rejected. They said no before he ever got a yes, and on the 15th submission, Tyndale House Publishers agreed to publish his first work called On the Anvil. It was released in 1985, and it was a milestone that began a remarkable writing career.You see, let's take a look at what happened to Max Lucado. Some really good points that you should be applying to your own business.Persistence despite rejection. He had to go through 14 no's, didn't stop him. You know, when I was in a network marketing business, they kept saying, count your no's instead of your yeses.It takes sometimes 7, 8, 9 no's, and then you get a yes for $300 or $400. Same with Max Lucado. He simply kept believing his voice mattered, and that was his calling. He believed in his calling, he believed in his identity.Since his first book was published in 1985, he is one of the most widely published and read authors. Let me say, he's written over 40 adult nonfiction books. This is since 1985.What is that, 30, 40 years ago, yeah, 40 years ago. He's written dozens of children's books. I have some, and I've read some to my kids and grandkids, devotionals, gift books, Bible studies, over 150 million products are in print, books and devotionals, and translated into dozens of languages around the world.A global reach. Some of his works still remain on the bestseller list, and he's won multiple industry awards.What does this say? He did not wait until he had a platform to write. He just kept writing.That's what I encourage you to do. If you're a blogger, if you're a podcaster, keep producing, keep publishing.Max Lucado kept producing content while serving in a ministry and taking care of his family. So he did it as a part-time business. That's how you can get started.And he didn't let rejection define him. He knew his calling, and he persevered to go down the path he felt like he was calling.His story reminds us that identity, that is who you are before any success, matters more than whatever analytics, metrics, or platform you're looking at.How to Name the LiesSo how can business owners talk about the lies? How can we name the lies? You've got to name them, and naming them is clarifying.But let's talk about what is a lie in a business world. It is something like, this always happens, or I never get any sales, or I never this, or I always that, or everyone else gets invited to do this.That is a lie because it's not true. Lies are accusing who you are inside, they mess with your head, they add shame to you, so you're dealing with shame on top of that lie, and they are very vague and very heavy, sort of pull you down.What about truths? We need to contrast that with truths, and we're going to talk all about truths next week. But truth is specific.It is clarifying, not condemning you. It will lead to action, not paralysis. We're gonna talk more about that.So what sentence do you repeat in your head about something at work? What is it that you are believing? Leave a comment wherever you're listening to this.What label do you quietly place on yourself or on your business as well? I want you to take a step back. I want you to take a deep breath, seriously, even if you're driving, you can take a deep breath and just say, what lie am I believing about myself as a business owner, content creator, a podcaster, or a blogger?And if you're a person of faith, ask God what it is. He'll show you. He already knows what it is.And I would really encourage you to be honest with yourself and write it down. Writing it down is not agreeing that's true. It is exposing it out there, and we can get rid of that thing.We'll talk next week about replacing our lies with truth and identity. So your homework from now until the next episode is to write down any lie that you are believing about your business and about you and your business.It might be one or two, it might be three or four. Next week, we'll only choose one, because you just need to start with one. You don't want to get too overwhelmed.But think about that. And the other thing I would really encourage you to do is grab the book, Living Fearless, by Jamie Winship. The link will be in the notes.And then I have a truth, it's my truths, but have a little PDF that you can use. It's the things that I have said to myself to replace the lies in my head, but it also comes with a blank worksheet for you to write down the truth, so we will really use that next week, but you can go ahead and grab that and download that as well.Thank you so much for spending time with me. If any of this resonates with you, would you please share it with one coworker, another person that's in the business world, another blogger or podcaster or content creator? That would mean the world to me.Hey, thanks so much. I am Kerry Beck with Family eBiz. We'll talk to you next time.

When was the last time you took a real break from work—like nothing for business, zero work for six whole days? Learning how to take a break from work isn't about losing money or sacrificing growth, it's about protecting your capacity to provide for your family and build your business. This episode shares why rest actually improves your creativity, clarity, relationships, and decision-making.Henry Ford discovered that shortening the work week to 40 hours increased productivity (not decreased it). Winston Churchill took strategic naps during World War II to have more clarity in his decision making. Rest is essential for better business performance.Why learning how to take a break from work improves problem-solving, creativity, and reduces decision fatigue9 scientific benefits of taking a weekly rest day from workHow to take a break from work one day a week (or start with 4 hours and build up)5 Practical tips to take a break as a busy mom or dadWhy rested brains make better decisions and rested hearts show up better for family and customersReady to protect your rest time? Start small this week—even 4 hours counts as learning how to take a break from work!Recommended ResourcesREST - Take a 1 day break from work every week. You deserve it and you'll have more clarity in your business.

Online marketing has changed forever, and people won't buy from you unless they trust you. Trust marketing is no longer about persuasion—it's about relationship. This episode looks forward to 2026 and the new type of marketing that builds brands people will follow, trust, and buy from repeatedly.Just like Mr. Rogers built trust through predictability, gentleness, and emotional safety, you can create consistent emotional stability (not hype) that makes your audience feel safe.✅Why trust marketing matters more than ever in 2026✅How to share your process, not just your products ✅3 Step Consistency Formula✅How to make your marketing human & build trust✅Your assignment: Choose one trust-building habit to implement in 2026Ready to build trust with your audience? Grab the Business Marketing Roadmap to plan your monthly offers and content for 2026!Resources Mentioned:Business Audit Workbook  Business Marketing Roadmap5X Method: Turn 1 Podcast into 5 Money-Making Assets Show Notes:Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find freedom in their life and do the things that they want to do.We are finishing up 2025 when this publishes. It will be the last week of December. Think about what you've gone through, look at where you started your year, and then see the growth, hopefully, that your business has made, because we need to be able to share that and see that.Sometimes we get so down in the trenches that we don't really see the big picture or see the growth that's been going on. So I really want you to think about that, looking back on 2025.But today, we're going to look forward to 2026 and a new type of marketing that I really believe in. I think online marketing has changed forever.Welcome to the World of Trust MarketingWe need to enter into the world of trust marketing. You know, people buy from someone they know, they like, and they trust. That trust factor is really low right now.I mean, it could be the economy, it could just be the world and all that's going on, and we don't really need to worry about all the reasons. We need to realize that people aren't gonna buy from us unless they trust us.So I believe what I want to do today is talk about how you could build a brand that people will follow, they will trust, and buy from repeatedly. It's no longer, marketing is no longer about persuasion. It's about relationship.Think about Mr. Rogers' neighborhood. You know, he built trust through three things: through predictability, through gentleness, and through emotional safety.You see, his audience followed him for generations. I mean, I still remember as a kid watching Mr. Rogers Neighborhood, and my kids watching it as well.We followed him not because of fancy graphics or big budgets, but because he made us feel safe. How do you make your audience feel?Are you just cramming things down their throat to buy all the time? Or are you building a relationship? It makes me feel really good, because I have some homeschool moms, they're like, oh, when you send an email, Kerry, I read it. I don't read all of my other ones, but I know that you're going to send me something of value.And I hope that would be true. I had another Mastermind member say, oh, Kerry, your podcast, I'm listening to, this is a Mastermind member who has a successful business and is growing that, and she says, I listen to your podcast every single time. It is so good.Those are, that means I am building a relationship with people that do know me, they like me, and they trust me. So trust is created through consistent emotional stability, not hype.If all you're doing is sending offers all the time, that's not going to build trust. And today, I want to talk about 3 ways that you could build trust with your people.Share Your Process, Not Just Your ProductsThe first one is share your process, not just your products. Now, you do need to share your products. I know a lot of you aren't making any money because people don't even know you have something to sell.But on the other hand, some people are just product, product, product. That's all I want to do is make sales.People need to see your process, so here are a few things you could do. Maybe show behind the scenes what's going on. You know, I have taken some pictures of my, when I'm trying to organize my house or clean up the homeschool room or whatever, and it's a disaster.And I can post those and talk about that, and then my audience can relate to it because their house isn't very clean either. So show things behind the scenes of whatever your niche is.Share what you're learning. You know, I am learning along with you. I'm always learning something new, and I'm trying to implement that.In fact, yesterday I was teaching a private Facebook ads group coaching, and we were all going through a course together. And I was sort of honest. I mean, like, I had lots of leads.From those ads, I was paying like 70 cents a lead, which is really cheap. Most of them are like $2 a lead, but I was paying that, but I wasn't getting the conversions, the sales conversions. I probably could have kept buying ads and, you know, maybe gotten a thousand people on my list.But that wasn't the whole reason I was running the ads. I wanted to make money, and I wasn't converting as well.I'm sharing that with you right now. It's a little scary to share something like that, because you see, that ad worked in years past. It was not working this past fall.And so we need to be honest. Things don't always work right, you know? I tell my homeschool moms, you know what, my kids did not always like homeschooling.If you're watching or listening to someone that says, oh, my kids love it all the time, that's not true. I just can't imagine that.So be honest, share what you're learning, and let people see your imperfect humanity, which goes along with sharing some of the mistakes that you make. You can always take those mistakes and twist them around and turn them into a positive as well, or the mistake you made and how you fixed it.I did that with my Christmas product. I have a bundle, and I talk about crying on the freeway from one Christmas celebration to the next because I put too much stress on myself. And we found a solution, and I share that solution.Share your process, not just your products. Creators who build in public grow deeper loyalty because people trust what they can actually see, what they can witness.Show Up ConsistentlyNumber two, show up consistently. If you're not showing up in their inbox at least once a week, I would think that would be a goal in 2026.I have some people that are like, oh, I only want to send them an email once a month. Well, they're not going to remember who you are.So weekly email or maybe a bi-weekly if you're there, but get to where by the end of next year you're sending an email. And with AI, it's pretty easy to do it, and if you want some help on doing that, I have a course called the 5X Method, where you can take one podcast and turn it into five money-making assets, and I'll put the link to that in the show notes as well.So weekly or bi-weekly podcast or content, maybe it's a blog or a podcast, however you get your content out. For me, a podcast is just easier.So it's weekly email, weekly or bi-weekly blog or podcast, and then a monthly offer. Every month, you need to be making an offer.I had a girl that's part of my homeschool blogger university, and she came to co-working. We do a once-a-month co-working session, and she was working, this was a month ago, on her 2026 marketing calendar. She says, I'm not always organized.I need to already know what product am I going to sell each month. So that's important. If you need help with that, I have a free resource called Business Marketing Roadmap.And you can break things down into months, and it'll give you the different things that you need to prepare for. I don't know if you've heard of Seth Godin.He has blogged daily for decades. That is over 7,000 days, 7,000 blog posts. You see, his trust isn't built on the perfect blog. It is built on consistency.How will you be consistent in 2026? Consistency signals reliability, and reliability will build trust in your readers, your followers.Make Your Marketing HumanSo show them the process and then show up consistently. And then number 3 for us today is make your marketing human.We have so much automation, it doesn't come off like it's a real person. When you write an email, you ought to be imagining one person like you're writing an email to just that one person.So what are some ways that you can become human again in your marketing? Tell personal stories. I try to include a personal story in all my emails, even if it's just, hey, I was taking care of my grandkids last week and whatever happened.Or I have some pictures. Sometimes my two older grand girls like to sew, and so we'll do a sewing project, and I'll put a picture of that in the email. It's nothing, really, it's just I become a human to them.So tell personal stories, use real conversations. Don't just write as if you're writing to a periodical journal. Lean into being authentic.Authenticity will build trust. Vulnerability will build trust. Sharing some of, it took me a while, I don't know how many of y'all know my story, but my husband left 9 years ago, and I walked in shame.I thought the whole world knew me. It took me 4 years before I would share my story, and the first time I shared it was in El Salvador with some of my lady, the moms down there.That's hard. But you know what? When I've shared that story online, especially with my homeschool moms, pretty much I always have some of them reach out to me afterwards that are struggling in their marriage.Now, I'm just, y'all know I'm a person of faith. I pray for Steve every single day and believe that we will be reunited someday. And so that's my story, and yet I think God uses that story.I also share stories of business, so I'm giving you my homeschool mom, Christian group, that kind of story. In business, when I share something that flops, you know, I have had webinars with goose eggs, zero sales, and that's embarrassing.And yet I learn from those mistakes, and I can move forward. And now I can do things that work. And one thing I'm learning is trust is going to be more important in what I do.All starting now, I've already been doing some of this, because this last part of making myself more human is sending personal DMs, personal emails, voice notes, whatever.You see, about a month or two ago, I was recruiting for Family eBiz Mastermind, and I wanted to get, I had a few groups that had some slots open, and I wanted to open that up. And I actually wrote some personal emails to some people that had been on my list for a while, and I mentioned their specific business in it.And I had one of them I sent, and the very next day she had signed up and said, thank you, your personal email really made me think this is what I need to do, where I need to be. Wow.That made me realize we have got to build trust, and some of that is being very personal to them. So realize that small creators, when you use genuine personal communication, you often will outsell these huge influencers who just rely on cold automation, because you are building trust.Your 2026 Trust-Building HabitSo what do you need to do? Share your process, not just your product. Show up consistently. And then make your marketing human.Those are just things you should consider. I would encourage you, this is the last week of December, choose one trust-building habit that you will implement in 2026.Maybe it is weekly email. Maybe you're not there, but you're going to say by the end of the year I will be sending out weekly emails by the fall.Maybe it's I'm going to be more personal in my storytelling. And stories sell, by the way, that's a whole other topic, but stories sell. It's how you make them feel.And really, personal stories can make them feel safe, and they will trust you. Or maybe you're going to show more behind-the-scenes content.Weekly email, personal storytelling, more behind-the-scenes content, or I am going to plan one monthly offer that serves my audience deeply. It's something I know will help them. I'm not just doing it to try to make some money, although we do need to make money.This is a business, it's not a hobby. So trust marketing, that's where it's gonna be. That's where it is now.And it'll be exciting to see how y'all grow that trust factor. So please, if there's a place where you can leave a comment, let me know which one of these things you plan to do in 2026.I am Kerry Beck with Family eBiz. We'll talk to you next time.

Goal setting doesn't work unless you take time to reflect on what happened in 2025. Learning how to set business goals that actually happen means looking back at what worked, what didn't, and where you're making the most money—then creating a quarterly system that keeps you focused all year long. By the second week of January, most people have forgotten their goals, but this episode gives you a different approach.Just like General Dwight D. Eisenhower used his matrix to manage World War II logistics and presidential duties, your business needs the same level of clarity to prioritize what's important over what's just urgent.✅Learning how to set business goals requires reflection before planning (what worked, what drained you, what brought ROI)✅3 categories of goals every business needs✅How to break your year into 90-day sprints with weekly focus tasks✅Why reviewing strategies quarterly (not yearly) helps you detect successes and failures early✅Exact planning system using a paper calendar and quarterly reviews that keeps you alignedReady to plan your 2026? Grab the Free Business Audit Workbook to walk through every section of your business and set goals that stick!Resources Mentioned:Business Audit Workbook  Business Marketing Roadmap Show Notes:Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find freedom in their life to do what they're called to do.We are finishing out the year 2025, and last week we talked about data-driven decisions. You don't just guess, you've got to look at your data, and I encourage you to look at that weekly. Not for 2 or 3 hours, but just a quick check-in every week, even just a 15-minute check-in, and to put it on your calendar.Today, we're going to talk about a 2026 game plan and how we can set some goals that are real goals, not just, you know, sometimes we make goals and then by the second week of January, we forgot what they were. So some goals, and then next week, we are talking about what type of marketing to use in 2026, so I can't wait to share this with you.Goal Setting Requires ReflectionLet's talk about your 2026 game plan. How do we set business goals that actually happen?You see, goal setting doesn't really work unless you take some time to reflect. And I would really encourage you, in the next week or two, to find some time that maybe you can be by yourself, and you can reflect on what has happened in 2025.I'm going to talk about that in just a minute. But if you don't reflect on what happened in the past, you are just guessing about what you're going to do in 2026.The Eisenhower Matrix: Urgent vs. ImportantYou know, General Dwight D. Eisenhower developed something called the Eisenhower Matrix. It's a very simple system, it's a square, and you've got urgent and important.And different things go in different blocks, I'm not going to go explaining it. But the whole idea is, where are you spending your time?When you are planning and when you're walking through, are you just doing what's urgent, that just pops up all the time? Are you doing things with intention, purpose, the important tasks that you need to do? Because sometimes it's real easy to just go check email.Well, sometimes that isn't really helping. I would really encourage you that every day you do at least one business-building task. It might be to send an email out to collaborate with someone.It might be to get some emails written that you're going to send out about a brand new product, but every day, you should do one. Some of these tasks are gonna take 5 minutes, so I'm not saying 2 hours every day, but do something that will grow your business every day.That is important. That is not urgent. That is important, and sometimes the important things get put on the bottom of the pile.So Eisenhower used this thinking to manage his World War II logistics and later his presidential duties. He didn't try to do everything, he prioritized everything. Your business needs the same level of clarity.Take a 2025 AuditSo let's take a look back at 2025. Again, I would go to the coffee shop, I would get away from your house, from your normal routine, take your laptop so you can look at things, and if you have a planner that you use, you might take that so you can go and look back at what you did.And take a little audit of 2025. I actually have a resource for you that's about taking a business audit. It's completely free, and we will put that in the show notes for you, and it goes through all the different sections of your business so that you can plan well.In fact, I will be going through that myself, because I think it's about time that I get ready to go. So what do you want to ask yourself? What worked? What didn't work?You know, and I will say this, I have learned that some of the things that I love to share with people, I mean, products, they're not really selling that well this year, and I'm having to back out. I've done less webinars, because not that the webinars didn't work, but the products that were connected to it are the ones that people are looking for.So I had to do some reflection about what was working and what didn't. What drains you?And if you can get someone to help you do that and pass it off, then all that's great, you know? So whatever is draining you, that thing that you just don't want to do, but you know you need to do. What brought the most return on your investment?Where are you making the most money? For me, in the homeschool, it's my two events. That is where it's at, and then my flagship product, Raising Leaders, Not Followers.And so I realized that last December, and I sort of pulled out of some stuff that wasn't really making me money. It was just stuff that was busy work.What felt aligned in your business with you, and what felt out of line. You can sort of think about that and think through these things, and that's just a quick overview. You can use the business audit to help you dig even deeper, but get by yourself and think about these things and make some wise decisions.If you give yourself some time to think through it, then you have time to be able to plan and be organized. You know, it is said that businesses that review their strategies every 3 months, so moving into 2026, you're going to make these decisions now for January, and at the end of every quarter, review each one of those.Now, I've talked about weekly stats, but I'm talking about sort of the big picture. Those weekly stats are the day-to-day things that you need to pay attention to.But if you look at the whole overall picture of Q1, you will be able to detect successes and failures early, and you can stay aligned and remain agile without waiting till the end of the year. You may be waiting till the end of the year this year, but in 2026, you're not going to.So this allows you to pivot quickly, both those weekly stats, and then we're going to look at the goals and look at those from a quarterly perspective as well. You see, it's not guesswork, it's a system, and we're going to help you get that system up.Three Categories of GoalsSo here are some different categories of goals. You would have revenue goals, visibility goals, and system goals.What are revenue goals? How much money do you want to make? What percentage of growth do you want this year over last year? Those are revenue.Visibility. This would be podcast growth, the collaborations and what's working and not, SEO, ads. How are you getting yourself out there? And you have a goal for that.And then system goals. This is what's our automation system, what templates do I use, what workflows do I use. Every major company, from Apple to Disney, run a formal annual planning cycle.They know the direction before they start walking. Do you know what direction you're going to be going in 2026 before you even get started?I've already been thinking through some of these things, and I am making some changes, and where I spend my time is going to be different based on what happened in 2025 and based on where I see marketing going in the future as well. So we need to plan, we need to have goals as well.Planning Your 2026 QuartersLet's talk about 2026. You know, you're not going to necessarily have a public planning time because you're a solopreneur. But you can plan as well.So weekly, you're going to look at those stats, the engagement and the email opt-ins and the revenue. And then every quarter, we want to look at the goal that you set, and we're going to talk about those in a second.And that will break your year into 90-day plans, 90 days for each quarter. You can take your big annual goals and then chop them into 90-day sprints. Break those sprints into weekly focus tasks.Here is how I did this. I like online calendars, and I like paper and pencil, but this was January. Yes, I spilled something here.Look at all that different stuff I've got. These were even notes about what I wanted to do for the whole year. And every month, I've got these things in here.There are things that I do every month. On the last Friday of every month, I send an email out for a collaboration that I'm a part of. I can go through right now and pencil all those things in.I know the dates of my events. I can put those in here. And if I am collaborating with someone, I know those.But everything that I know right now about 2026, I put on this calendar. And then, let's just go to December. That's what I've been working on.So then each quarter, I can plan my podcast, I can plan the content, what kind of emails I'm going to write now. And in this Sunday column right there, those are my Family eBiz podcast topics. And then, I don't know if it's in Monday or Tuesday, those are my homeschool, because I publish my Family podcasts, my eBiz podcasts on Mondays, and I publish the homeschool one on Tuesdays.So that helps me have everything in here. If someone wants to send a sponsor an email, I can look at this calendar and go, oh, I can't do it on that day because I've already committed myself, or, you know, we've got a promotion.I can launch my flagship product three times a year. I can put that in there. And I do put in, November's sort of crazy, but there's a collaboration that I was a part of.And then all these different things, if I have appointments with people, my mastermind meetings, everything is on this page. And I keep it in this lovely manila folder. Yes, I am really old school, 2025.And I just keep it there. It goes in my backpack when I go to take care of my grandkids.But that is what helps keep me going. I do have another calendar, one of those big dry erase four months calendar, and I keep that right there, because it's color-coded, it's easy for me to see sometimes the big picture of what's going on.So at the end of every quarter, so this is the end of fourth quarter, you need to be reviewing what just happened and look back at quarter one of January, February, March. What happened then? What worked? What didn't work? And begin to plan for each one of your quarters.I also have Business Marketing Roadmap, and that is really broken down. I think there's a page in there for monthly.So you can fill in stuff, but it also has a quarterly page as well, and you can get organized with that and print one out for each quarter. Maybe put it in with your little paper annual calendar.Breaking Down Your Annual GoalsSo then each quarter, I would break down my annual goals. So I would encourage you, you want what is your visibility goal, revenue goal, and a systems goal.For me, last year, because I haven't set my goals for 2026, I shouldn't. Visibility goal, I was increasing my ads.Which meant I needed to make more money so I could have an ad budget. And so that was my goal, was to increase my visibility through meta ads.Revenue goal, I had an amount of money that I wanted to make this year, but then I also broke it down into, like, my different things. How many Raising Leaders did I want to sell this year? How much money did I want to bring in for each of these events?And sort of look at it from there, so I can have an overall number, but where is it going to come from? And that's what I've worked on.And then a systems goal. I don't know that I really had a systems goal last year, but I would say automation, just getting some things. Like, one of my goals for this year is funnels.I have, I teach funnels, I've got some good funnels, but I've got some lead magnets that just sort of sit there. And they don't really take my people on a customer journey to where they can actually buy some products. I'm working a little bit better on that as well.So set those up, big picture, and then quarter one. What are you going to do in quarter one to meet that goal?And then at end of quarter one, you can look and say, this worked, this didn't work, and then you will review for quarter two as well, at the end of March. And then you can go through the year as well.I would love to hear how you plan your 2026. If you are listening to this and you can leave a comment, please leave a comment, let me know what you're thinking. That would be so helpful to me.And please share this with just one friend, one, maybe a person that you collaborate with as well, a networking opportunity. That would mean the world to me.Hey, I am Kerry Beck with Family eBiz. We'll talk to you next time.

Your follower count doesn't pay your bills—conversions do. Stop guessing at what's working in your business and start tracking the marketing metrics that actually matter. This episode wraps up our series on systems by showing you how data-driven decisions (not feelings or spaghetti marketing) help you scale faster and find more freedom.Just like Sam Walton transformed Walmart in the 1980s by tracking store data daily instead of monthly, you need your own version of hard numbers that show what's actually working in your business.✅4 marketing metrics that show real growth ✅Why vanity metrics like follower counts and page views don't indicate success✅How to create a 2026 dashboard you check weekly (not yearly or quarterly)✅What Sam Walton knew about fixing mistakes quickly & doubling down on what works✅3 categories to track weeklyReady to stop guessing and start scaling? Create your 2026 marketing metrics dashboard this week—it only takes 30 minutes!Resources Mentioned:Business Audit Workbook Show Notes:Hi everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find freedom in their life to do what they're called to do.Today, we're continuing a series on systems and ending up the year and being ready for 2026. Yes, this is December, if you're listening to this later, but December. I want to talk to you about something that a lot of, well, I will say even my students do not take this seriously.They guess at what's going on in their business. You need to stop guessing, and you need to find the marketing metrics that actually matter.Your Follower Count Doesn't Pay the BillsLet me tell you, your follower count on Facebook or Instagram or TikTok does not pay your bills. Conversions pay your bills.So we need to not worry about some metrics and be sure we're worrying and paying attention to the important ones. Decisions that are based on data will help you scale that business and find more freedom in your life. Not feelings, not guesses, not throwing spaghetti marketing on the wall and hoping something happens.What Sam Walton Taught Us About DataYou see, back in the 1980s, Sam Walton, the founder of Walmart, transformed the data that they were taking in on all the different stores. He began tracking every store's data daily, not monthly.Now, why would you do it daily? Well, one, he is measuring daily, and if there's a mistake, you can quickly fix it. His competitors were guessing about what was selling.And so you need to also pay attention. Now, I'm not saying you need to get in and track all your data every single day. We're not a huge retailer, largest retailer in the whole world.You see, Sam Walton built a system that helped them grow exponentially to where they are the largest retailer in the world. So you need your own version of data, store data. Not guesses, what seems to be working, but hard numbers that show what is working.This really hit home with me. Once I started running meta ads, I realized I better know my numbers, or I'm going to be losing some money. And I will say this, when I am running ads, I check them every day.It is something I'm not going to lose money because I'm just guessing at what is going on. I want to know how many people are clicking on there, how many leads am I getting, how many sales am I getting from those ads. I have to know that, or again, it's just throwing ad money on the wall and hoping something sticks.The Marketing Metrics That Actually MatterLet's talk about some different tactics that you can use. You need to track the metrics that show real growth.What are those metrics? Alright, if you're multitasking, come back here, get a piece of paper, write this down. If you're driving, don't write.Number one, email opt-ins. This is an indicator of whether you have an audience that's interested in your topic. So you want to see that people are continually opting in.I was reading something by Josh Coffey, who I follow with ads, and he said your number one job as a business owner is getting new customers every single day. You should be getting email opt-ins every single day, and if not, you need to go back and see what's the problem. Why am I not?So you need to pay attention to your opt-ins. Now, once they get on your list, the next metric is their engagement.Number two, list engagement. What's your open rate? What's your click-through rate? Now, that is going to be different from niche to niche or business to business, but if your open rate is less than 10%, that is a problem.They're not really interested, or you need to warm up your list. Click-through rates, usually I say 1-2% is a good click-through rate. For me, personally, on the open rate, I get an open rate of about, it depends on the email, 30 to 45%, but I was happy a lot at 15-25% when I was working on engagement.Number three, your conversion rate. What percentage of your subscribers are actually buying something from you? If you're not making sales, you need to go back and rethink your money-making process. What are your strategies to make money?Number four, what is your revenue per subscriber? That is something that I am going to be working on tracking in 2026. This is the most accurate health metric of your business. How much money are you making for every single one of the subscribers?You see, you could have a small list and you can still be making money. Back in the day, when YouTube was just starting out, a lot of those people, the small YouTubers, were making money, more than the big YouTubers.What was happening? See, the smaller ones had high engagement. It wasn't the size of their audience that drove revenue, it was their engagement.And so you need to go back and look at these. You're looking at your email opt-ins, your list engagement, your conversion percentages, and then how much money are you making for each subscriber that you have. Look at those things and realize that better engagement is going to be bigger numbers, all right?Ignore Vanity MetricsNumber one, you need to track the metrics that matter. Number two, ignore vanity metrics. Ignore them.What do I mean by that? These are numbers that don't indicate success. They just make you feel good.Oh, look, how many Instagram likes I got. Look at how many followers I have. Look at how many page views I have, but I don't have any conversions.Those, you may have a whole lot of high numbers, but if you're not making money off of it, it doesn't really matter. You see, many, go back to the YouTubers, many creators with small but loyal audiences were earning more than all those big creators.The smaller creators focused on depth, going deep with each person, rather than wide in an inch thick and a mile wide. They wanted to build a relationship so when they had new content, people were just dying to buy whatever it was. So ignore the vanity metrics, pay attention to the metrics that matter.Create Your 2026 DashboardNumber three, create a 2026 dashboard. Commit that every week you will look at these metrics.Sometimes it's probably only going to take 15 minutes, and if things are growing, that's all you need, you just need to keep doing it. If you're not growing, then you're going to need to go into each one of these and see what you could do to change them.What should be on that lovely 2026 metric dashboard? What's your traffic like? And that includes different things.Like, I was in Google Analytics this morning and looking at a brand new blog post that I put out last month about Advent Candles in order, and it was part of a collaboration. I had over, I've had over 2,000 views on that thing.Now, that's really nice, the vanity metrics. But how many buyers have we gotten from that? And I can track that because I have a lead magnet, and I go to that lead magnet and see how many buyers I got from that.So, number one, what's your traffic like? Number two, email sign-ups. Number three, conversion rates.Number four, what's your revenue per offer? If you're running an offer right now, how much money are you bringing in? And then, what is your revenue per subscriber?You're wanting to look at these metrics and pay attention to them. Again, you don't have to do it every day, but I would really encourage you to just pencil in 30 minutes a week.You see, businesses that track weekly dashboards, not yearly, that's really nice, or not even quarterly, by the time you've gotten to the end of the quarter, you've had 2 or 3 months of mistakes that you could have fixed. You see, if they are tracking weekly, you're going to scale much faster.You can correct the mistakes quickly and double down on what works. Think of it like Sam Walton's store-by-store data, daily. Think about it for your content, okay?He's looking at inventory and sales, and you're looking at content and sales. So I would encourage you to choose these are 3 just general metrics. Again, traffic metric, email metric, and revenue metric.Those are the three major ones. And make yourself a Google Doc, or whatever doc you like, and just have a doc for every month, and on that doc, you can do the weekly, and write all your numbers in, and track them, and just see how you're doing.I would love to hear how you're putting this into practice, and if this is helpful to you, would you just share our podcast with one person, one small business owner, content creator, blogger, or podcaster? That would mean the world to me.Hey, I am Kerry Beck with Family eBiz. We'll talk to you next time.

If your list only grows when you post, you don't have a system—you have a hobby. Learning how to grow your email list automatically means your business works for you even when you're offline, on vacation, or sleeping. This episode continues our series on automation and systems with 3 specific tactics that turn your email list into a 24/7 growth machine.Just like Charles Spurgeon multiplied his reach with preaching booklets that circulated without him in the 1800s, your lead magnet should share your message and grow your list while you're babysitting grandkids or baking cookies.✅Why how to grow your email list matters for expanding your impact and serving more people✅The high-demand lead magnet strategy that converts better than 12 mediocre freebies✅How to create a 24/7 welcome tour that nurtures and sells automatically✅Where to add entry points everywhere so your list grows without you posting✅Your assignment: Choose 1 lead magnet and create one new entry point todayReady to grow your list on autopilot? Grab the 25 Lead Magnet Ideas freebie and the Business Marketing Audit to analyze your email system!Recommended ResourcesHow to Get Your Next 1000 Subscribers - on sale this week - SAVE 50% with code: NEXT1000 25 Lead Magnet Ideas Business Marketing AuditShow Notes:Well, hello everyone, Kerry Beck here with Family Ebiz, where we help families start online businesses to find freedom in their life, to do the things that are important to them. Today, we're talking about one of my favorite topics, emails.Some people are a little afraid. If you follow me for any length of time in homeschooling or in family ebiz, you know I send a lot of emails at times. We're going to talk about your email growth game plan, how to grow your list while you sleep, or how to grow your list while you're on vacation.You Need a System, Not a HobbyYou see, if your list only grows when you post, you don't have a system, you have a hobby. It is all dependent on you, and you just sort of dabble in it.You need to get to the point of a system. We're in the middle of a series on automation and systems, and so you need a system.But why does that matter? And why does list growth matter? One, you will have more of an impact to serve your audience, to help the people that need your help.Charles Spurgeon is a theologian back in the 1800s. He began publishing preaching booklets that circulated without him. For years, he was multiplying his reach long after writing them, long after he was alive, because he is still having an impact on people based on those preaching booklets.And so he would preach, and he would leave them wherever he was, wherever he would go and preach at churches, and he could leave a stack of those, and people could get those afterwards. And basically, that's what you need to be doing with your email list.Y'all probably heard me say it a gazillion times, if you have a good lead magnet that you can offer for free, just like Spurgeon was offering these preaching booklets. Now, he wasn't trying to make money off of that, he was trying to change people's lives, but a good lead magnet works the same way. It shares your message when you're offline.You know, it's nice to be able... I'm leaving in 2 days to go babysit for 5 days. Now, I will work some, but not like I would at home, because I gotta go drop them off at school, and pick them up, and do this, that, and the other, and so we'll be doing some things, and baking cookies, and all sorts of things, but I won't have as much time.Will my list still be growing? I surely hope so. Because I have lead magnets out there that work for me even when I'm not online.Tactic #1: Create a Simple High-Demand Lead MagnetSo I want to share today 3 tactics that you can use to grow your email list while you sleep. The first one is to create or find your high-demand lead magnet.What does this look like? First of all, it needs to solve a problem that your audience has. It doesn't solve it like your paid products, but it needs to solve a problem.This could be a checklist, it could be templates, it could be cheat sheets, it could be printables. Whatever your audience consumes the best. It could be a video, it could be an audio, whatever they consume.You see, bloggers who use one high-converting freebie, they will grow faster than someone has just 12 mediocre ones. And some of you are like, oh, I gotta get a new lead magnet for this, and a new lead magnet for that. No!You just need a few lead magnets that convert, meaning people will actually sign up for your free item. If they're not signing up for your free item, then that is not a high-converting freebie. You need to keep stats on that.We're going to talk about that, I think, next week is our data-driven podcast episode. So, it's really important. If you need ideas on this, I have got a lead magnet for you, believe it or not - 25 lead magnet ideas. And we will be putting the link to it in the show notes, wherever you are listening to this.So, number one, tactic number one, create a simple, high-converting lead magnet.Tactic #2: 24-7 Welcome Tour to Automate EmailTactic number two. 24-7 welcome tour. Welcome to my world.Let me make you feel at home. And it's all automatic. For me, with AWeber, it's been called campaigns, now it's called Workflows.You can see what your email service provider does, I don't know what they call it, but it's something, so when they sign up for that lead magnet, they're going to get a series of emails. And what is in that email funnel?You need to welcome them. Make sure they got the item that they were asking for. Maybe tell a story, maybe a quick win, and then a soft pitch.You don't do all of that in one email. You're going to space them out. I highly recommend sending one email a day for 4 or 5 days, something like that, because then they get used to opening your email.And you want them to get to know you, to like you, and trust you. So you welcome them, and you relate to whatever their problem is. Then you might tell them a story in your niche, and some value content there.And then a quick win, something they could do that day that they could get a quick win, and then some sort of soft pitch to something that's a paid item. You see, Gillian Perkins has her own business, and her business continued to grow through maternity leave. Why?Her funnel welcomed, nurtured, and sold automatically. Are you doing that? Most of you will have a welcome, but do you have anything for sale on that welcome?So, you need a 24-7 welcome tour. That's an email funnel.Tactic #3: Add Entry Points EverywhereLead magnet, welcome series, and then tactic number 3, add entry points everywhere. What do I mean by entry points? How will people find this lead magnet and sign up, and your list grows, and then you can sell to them?Well, hopefully everything you put out needs a job, whether it's a blog post, a podcast, no matter what. It needs a call to action. I call it a job, and that's what you're trying to get people for.So, on your website, you could have your lead magnet there. And blog posts are great places. I mean, every blog post, I think, needs a lead magnet sign up.It may also have a for sale something, but every blog post and every podcast in the show notes, if you have a podcast, that is another place, that's another entry point. Your social bios are another place on Facebook, Pinterest, Instagram, wherever. You can offer a lead magnet there.Pinterest, great place. And not just in your bio, but you can be pinning images of that lead magnet so that it gets out there even more.You see, a content creator, or an online business that adds 7 opt-in touchpoints to their blog can double your monthly subscription, possibly, in 60 days. But you've got to get it out there. You can't grow a business if you don't get it out there.So, add entry points everywhere, and those are just a few. You might think of some other places as well.Take Action This WeekSo, tactic number one, you need a high-converting, simple lead magnet. Tactic number two, 24-7 welcome tour, email funnel. And tactic number 3, add entry points everywhere.Now, here's what I want you to do. I want you this week to choose one lead magnet and create one entry point today. If you already have a lead magnet, choose your best one that gets the most traffic, and add it one new place.You know, a few weeks ago, we talked about 10-minute activities. This is a 10-minute activity. You go find, and you could do it in more than one entry point.Maybe in 10 minutes, you can add it 3 places, I don't know, but put something out there and get that lead magnet, growing your email list so you can eventually grow your sales as well. And like I said, I have my 25 lead magnet ideas, and you're welcome to sign up for that. I also have a business marketing audit, and there's an email section on your email system, and so you can go to that section, and there's several questions that you could answer, and that will help you as well.We'll put links to the show notes. If you really want to dive into growing your email, and where you're going to get your next 1,000 subscribers, I do have a course, and it's called How to Get Your Next 1,000 Subscribers with Free Methods. So, everything in there, all the strategies, you're not going to buy ads for it, is what I mean.Now, ads are going to grow your list faster, but you don't have to buy anything. Everything in that course is a free strategy. And if you want to this week, you can use the code NEXT1000, and you can get it for 50% off.So, that might be something that would be helpful to you. Hey, thanks for spending time with me. It would mean the world to me if you share this with someone that is trying to grow their email list.Hey, I'm Kerry Beck with Family eBiz. We'll talk to you next time.

December is going to prove whether your business has systems or not. When life gets busy, things fall through the cracks unless you know how to automate your business. This episode continues our series on systems and automations with three specific strategies that will save your sanity in 2026.Just like McDonald's built their empire on the Speedy Service System in the 1940s, your business needs repeatable systems that anyone can follow—systems that run WITH you and WITHOUT you.✅3 methods on how to automate your business onboarding so it feels personal ✅Why launch kits save you from recreating assets every single time you promote your products✅The exact content workflows for batching emails, podcasts, and social media✅How to use templates in Canva and standardized processes like newsrooms do✅Your assignment: Pick 1 system this week, outline it, and build it so it runs on autopilotReady to simplify and scale? Grab the Business Marketing Audit—half of it focuses on analyzing your systems for 2026!Recommended Resources:5X Method: Turn 1 Podcast into 5 Money-Making Assets in 5 Minutes SAVE $10 with code NOV10Business Marketing AuditBusiness Marketing RoadmapShow Notes:Hey everyone, Kerry Beck here with Family Ebiz, where we help families start online businesses so they can find the freedom in their life and do the things they're called to do. For me, that's going to see my grandkids, or going on vacation, and then also being able to volunteer at church and help with kids.There's all sorts of things I've been able to find freedom. One thing about freedom, during this semester, we just finished last week, I don't work on Wednesdays sometimes till 3 o'clock. And so, I have the freedom to be able to go to church, minister to ladies, minister to the kids, all sorts of things.That's what I want for you. So hopefully these podcast episodes are helping you get your business online. And today, we are going to talk about freedom.Time Freedom Formula: How You Can Work Less and Earn More in 2026We're starting a series, and I really want you to take this time to really prepare for 2026. If you're waiting till January 1st, that is way too late. You should have already been thinking about it, to be honest.What I see from a lot of people, including some of my Mastermind members and Homeschool Blogger University businesses is they're working non-stop, but revenue doesn't grow. What you need, you don't need more hours. What you need are repeatable systems.Systems that put things on automation. And that's what this series is all about over the next 3 or 4 weeks.Systems Give You FreedomSystems are what gives you the freedom to be able to do things, and things are going on autopilot. If you think about the production of a car, back in the golden age of car building, they would do it just everyone was working on one car. Well, Henry Ford completely changed that and created an assembly line.Ford didn't work faster or harder. He built a system that worked for him and without him. In the 1920s, auto production skyrocketed because of a standardized workflow.You need many assembly lines in your business. An email mini assembly line, a social assembly line, a content creation assembly line. You need a system, and each one of them needs to be a lot of it on autopilot.Do you have that? If not, this episode is for you. And if you're multitasking, come back to me, because I've got 3 tactics that I think can help you put things on autopilot, and put things on repeatable systems.Tactic One: Identify the Tasks You Should Never Do DailyThe first tactic isn't a system, but I want to tell you, you need to identify the tasks that you should never do daily. You should never do these every single day that you're working.Formatting your content every day. Scheduling for Pinterest every day. If you're scheduling, why are you doing it every day?Email tagging, or social tagging. Uploading podcast episodes every day. Those are just a few.How do you choose these tactics? I've got 3 things you need to look at. Number one, is it repeatable? And is it repeated in your business? If so, those are the ones you need to start with.Is it low thinking? To where you don't need someone to interpret information or data. And is it a high time cost? In other words, it's a time suck.Is it repeated? Low thinking? High time cost? If it is, you need a system for it.I don't know if you've ever read the book, The 4-Hour Workweek, by Tim Ferriss, but he automated his inbox and his customer responses to it, and that saved him tons of time. It freed him to grow his profits rather than push buttons. An email inbox is a great way, great place for you to maybe get started.It is a time suck for me, and some days I don't even look at email. Isn't that terrible? So, number one, you need to not do tasks that are repeated, that are low thinking and high time costs. And those are ones you need to get on a system.Tactic Two: Use Automation Tools as Your Digital EmployeesNumber two, use automation tools as your digital employees. What do I mean? You might use ConvertKit automations, or your email service provider.I use AWeber automations. I don't send an email for every lead magnet that someone picks up. I don't send an email for everything that someone's bought.Those are all on automations, whatever your email service provider calls them. You might use Zapier, so that maybe they take an action on your webpage, and Zapier is going to automate. It's going to add them to a list, or whatever.Let's go back to email service providers, automation. I haven't figured it out, I don't use it, but AWeber actually allows you, if they click on things on your webpage, it can actually start an automation for you. So there's something I know I need to do, I just haven't done it.Canva templates. Are you creating a new Pinterest image, or a new blog post image, or a new Instagram, whatever. If you're doing it all the time from scratch, stop.You need templates. I just sat down today. I had 5 blog posts, I think, that I needed to make a vertical pin image and a square pin, because we're in the middle of 30 days.I had my pin images. Those are the ones I want to look really good, because I get Pinterest traffic from it, and that's one of my high traffic senders.I have a project. And it's got like 5 or 6 templates, and for each one of them, I can just whip it out. Now, I actually, I got stuck on one of them, and I was reviewing keywords, so I didn't do it, but I could get all 5 of those pins and squares in 30 minutes.And then it's done, and I am done till sometime in December. Otherwise, I would have spent 2 or 3 hours, 30 minutes on each. Use your templates.That has saved me time, especially during my own 30 days of thanks, and I create an image, square, and pin for every single one of them. Well, what's the moral of this story? Digital employees don't sleep.They don't burn out, and they don't ask for vacation. Those automations are working for you 24-7.So, you need to think of one repeatable task that you need to automate before December 1. That's tactic number two.Tactic Three: Use AI to Save TimeTactic number three is, it made me think of this with digital employees, AI. Now, AI is not gonna replace you. You need low-thinking things for AI to do.But I have started creating my podcast episodes, my outlines, with AI. I tell it what I want to do, the content, and it pops it out, and it actually gives me some of these historical stories, like the Tim Ferriss story and the Henry Ford. That was from AI.I didn't have to go researching all of that. And so that is a system. I have a prompt that I already have.I can fill in the title of what I'm going to talk about, the content, and it pops everything in for me in an outline form, which is I prefer speaking from bullets and outlines. You may not. But it's a prompt that's already made, and it has saved me hours and hours of prep time.For these episodes that I do here and in the Homeschool Coffee Break as well.It's similar to what I call my 5X method. My 5X method is I record one time, like I'm doing right now. I take that transcript and give it to AI.And AI gives me 5 titles, it gives me descriptions, and social, and blogs, and everything. Gives me 5 different pieces of content. That's pretty cool.And I know some of you already have the 5X method, because it came out this past summer, and some of you grabbed it then.What You Need to Do This WeekSo, what do you need to do this week? You need to pick one repetitive task and automate it before December. This is coming out, I think, November 23rd or 24th, so take out Thanksgiving a few days, you've got about 10 days that you could work on this and automate it.Get it automated, and start saving yourself some time.If you need help looking at your systems, I have my business marketing audit, and the second half of it is systems, and you can go in there, and that might help you get some ideas on what do I need to automate? What's working, what's not working.And you can get that, there'll be a link in the show notes as well. Or some of you want to just dive deep, 5X method into AI, you can get that as well, and I'll have a link to the show notes. In fact, in November, you can get it for $10 off.Isn't that a cool thing? Just use the code NOV10, and you will get $10 off.Let's ReviewSo, let's review for a minute. You need to identify the tasks you need to quit doing every day. Quit doing, if it's repeated, low thinking, high time costs. Quit it.Number two, automate. You need to put things on system. Automation tools are your digital employees.And number three, AI. Use AI, get it on a system, and start using it over and over again. It'll be on a system. And AI will save you time, depending on what type of content you need to promote.Hey, thanks for spending time with me. Would you please leave us a 5-star review? That would mean the world to me. And be sure to subscribe to our channel as well. I'm Kerry Beck with Family eBiz. We'll talk to you next time.. We'll talk to you next time.

Working nonstop but revenue isn't growing? You don't need more hours—you need repeatable systems that give you time freedom. This episode kicks off a series designed to help you prepare for 2026 by automating the tasks that are stealing your time and freedom.Just like Henry Ford revolutionized car production with assembly lines, you need mini assembly lines in your business—for email, social media, and content creation—that work on autopilot.✅Why time freedom comes from systems, not more hours of work✅3 criteria for identifying tasks you should never do daily ✅How to use automation tools as your digital employees that work 24/7✅Why AI can save you hours on content creation without replacing your unique voice✅1 repeatable task you need to automate before December 1stReady to build your systems? Grab the Business Marketing Audit to identify what needs to be automated in your business!Recommended Resources5X Method: Turn 1 Podcast into 5 Money-Making Assets in 5 MinutesSAVE $10 with code NOV10 Business Marketing AuditShow Notes:Hey everyone, Kerry Beck here with Family Ebiz, where we help families start online businesses so they can find the freedom in their life and do the things they're called to do. For me, that's going to see my grandkids, or going on vacation, and then also being able to volunteer at church and help with kids.There's all sorts of things I've been able to find freedom. One thing about freedom, during this semester, we just finished last week, I don't work on Wednesdays sometimes till 3 o'clock. And so, I have the freedom to be able to go to church, minister to ladies, minister to the kids, all sorts of things.That's what I want for you. So hopefully these podcast episodes are helping you get your business online. And today, we are going to talk about freedom.Time Freedom Formula: How You Can Work Less and Earn More in 2026We're starting a series, and I really want you to take this time to really prepare for 2026. If you're waiting till January 1st, that is way too late. You should have already been thinking about it, to be honest.What I see from a lot of people, including some of my Mastermind members and Homeschool Blogger University businesses is they're working non-stop, but revenue doesn't grow. What you need, you don't need more hours. What you need are repeatable systems.Systems that put things on automation. And that's what this series is all about over the next 3 or 4 weeks.Systems Give You FreedomSystems are what gives you the freedom to be able to do things, and things are going on autopilot. If you think about the production of a car, back in the golden age of car building, they would do it just everyone was working on one car. Well, Henry Ford completely changed that and created an assembly line.Ford didn't work faster or harder. He built a system that worked for him and without him. In the 1920s, auto production skyrocketed because of a standardized workflow.You need many assembly lines in your business. An email mini assembly line, a social assembly line, a content creation assembly line. You need a system, and each one of them needs to be a lot of it on autopilot.Do you have that? If not, this episode is for you.Tactic One: Identify the Tasks You Should Never Do DailyYou should never do these every single day that you're working. Formatting your content every day. Scheduling for Pinterest every day. If you're scheduling, why are you doing it every day?Email tagging, or social tagging. Uploading podcast episodes every day. Those are just a few.How do you choose these tactics? I've got 3 things you need to look at. Number one, is it repeatable? And is it repeated in your business? If so, those are the ones you need to start with.Is it low thinking? To where you don't need someone to interpret information or data. And is it a high time cost? In other words, it's a time suck.Is it repeated? Low thinking? High time cost? If it is, you need a system for it.I don't know if you've ever read the book, The 4-Hour Workweek, by Tim Ferriss, but he automated his inbox and his customer responses to it, and that saved him tons of time. It freed him to grow his profits rather than push buttons. An email inbox is a great way, great place for you to maybe get started.It is a time suck for me, and some days I don't even look at email. Isn't that terrible?Tactic Two: Use Automation Tools as Your Digital EmployeesWhat do I mean? You might use ConvertKit automations, or your email service provider. I use AWeber automations.I don't send an email for every lead magnet that someone picks up. I don't send an email for everything that someone's bought. Those are all on automations, whatever your email service provider calls them.You might use Zapier, so that maybe they take an action on your webpage, and Zapier is going to automate. It's going to add them to a list, or whatever.Let's go back to email service providers, automation. I haven't figured it out, I don't use it, but AWeber actually allows you, if they click on things on your webpage, it can actually start an automation for you. So there's something I know I need to do, I just haven't done it.Canva templates. Are you creating a new Pinterest image, or a new blog post image, or a new Instagram, whatever. If you're doing it all the time from scratch, stop.You need templates. I just sat down today. I had 5 blog posts, I think, that I needed to make a vertical pin image and a square pin, because we're in the middle of 30 days.I have a project. And it's got like 5 or 6 templates, and for each one of them, I can just whip it out. Now, I actually, I got stuck on one of them, and I was reviewing keywords, so I didn't do it, but I could get all 5 of those pins and squares in 30 minutes.And then it's done, and I am done till sometime in December. Otherwise, I would have spent 2 or 3 hours, 30 minutes on each. Use your templates.That has saved me time, especially during my own 30 days of thanks, and I create an image, square, and pin for every single one of them. Well, what's the moral of this story? Digital employees don't sleep.They don't burn out, and they don't ask for vacation. Those automations are working for you 24-7.So, you need to think of one repeatable task that you need to automate before December 1.Tactic Three: Use AI to Save TimeAI is not gonna replace you. You need low-thinking things for AI to do.But I have started creating my podcast episodes, my outlines, with AI. I tell it what I want to do, the content, and it pops it out, and it actually gives me some of these historical stories, like the Tim Ferriss story and the Henry Ford. That was from AI.I didn't have to go researching all of that. And so that is a system. I have a prompt that I already have.I can fill in the title of what I'm going to talk about, the content, and it pops everything in for me in an outline form, which is I prefer speaking from bullets and outlines. You may not. But it's a prompt that's already made, and it has saved me hours and hours of prep time.For these episodes that I do here and in the Homeschool Coffee Break as well.It's similar to what I call my 5X method. My 5X method is I record one time, like I'm doing right now. I take that transcript and give it to AI.And AI gives me 5 titles, it gives me descriptions, and social, and blogs, and everything. Gives me 5 different pieces of content. That's pretty cool.And I know some of you already have the 5X method, because it came out this past summer, and some of you grabbed it then.What You Need to Do This WeekYou need to pick one repetitive task and automate it before December. This is coming out November 23rd or 24th, so take out Thanksgiving a few days, you've got about 10 days that you could work on this and automate it.Get it automated, and start saving yourself some time.If you need help looking at your systems, I have my business marketing audit, and the second half of it is systems, and you can go in there, and that might help you get some ideas on what do I need to automate? What's working, what's not working.And you can get that, there'll be a link in the show notes as well. Or some of you want to just dive deep, 5X method into AI, you can get that as well, and I'll have a link to the show notes. In fact, in November, you can get it for $10 off.Isn't that a cool thing? Just use the code NOV10, and you will get $10 off.Let's ReviewYou need to identify the tasks you need to quit doing every day. Quit doing, if it's repeated, low thinking, high time costs. Quit it.Number two, automate. You need to put things on system. Automation tools are your digital employees.And number three, AI. Use AI, get it on a system, and start using it over and over again. It'll be on a system. And AI will save you time, depending on what type of content you need to promote.Hey, thanks for spending time with me. Would you please leave us a 5-star review? That would mean the world to me. And be sure to subscribe to our channel as well. I'm Kerry Beck with Family eBiz. We'll talk to you next time.

Big results don't start big—they start small and consistent. Business visibility isn't built through one viral moment, it's created through repeated, compounding actions that take just minutes each day. If you're juggling a family, working full-time, or homeschooling while building your business, this episode is your roadmap to getting visible without the overwhelm.In this episode, we're breaking down five 10-minute daily habits that build your business visibility like a snowball rolling downhill—starting small but gaining unstoppable momentum.Why consistency beats intensity every single time when building business visibilityThe visibility snowball effect and how it applies to your marketing5 simple habits you can do in 10 minutes that compound into massive reach over timeHow Julia Child and Crystal Payne built visibility through small, faithful actions (not viral moments)Which single habit to commit to from now until the end of the year for maximum impactReady to build your visibility momentum? Grab the Scrappy Marketing Checklist mentioned in this episode to get more details on these visibility-building strategies!SAVE 60% off Email Marketing Secrets with code: NOV60SHOW NOTESHey everyone, Kerry Beck here with Family Ebiz, where we help you start online businesses and find the freedom in your life to do what you're called to do.We are talking today about something that I know if you're a solopreneur, sometimes you struggle, or maybe this is a side hustle. We are talking about small steps that build momentum, and you could even call this the visibility snowball.Big Results Don't Start BigBecause I think it's important that we realize people don't just make some big splash in the world one time, and then they just keep going. No, it is like a snowball. You know, you start to roll a snowball, you're gonna make a snowman, it just starts with a teeny tiny, you just grab some, and you roll it around in the grass, and you're getting a little bit more every time.You see, big results in your business don't start big. They start by rolling something tiny over and over again.Visibility, that's what we're talking about today. Visibility rarely comes from one viral moment. It comes from repeated compounding actions, and I'm going to talk about 5 things, 5 different habits that you could build, and each one of these are things you could do in 10 minutes a day.The Power of 1% Daily ImprovementBefore we do that, I want to talk about some examples. James Clear, I don't know if you've read the book Atomic Habits, but he talks about how it is important to just improve 1% daily. You don't want to improve 50% and then stop and do nothing.It's like, you know, people that pin everything on Pinterest for a week, and then they wait 3 months. That's not going to help you. It is better to have tiny actions that are consistent. Those are going to make massive impact in your business.So, 10 minutes a day isn't impressive at first, but a few months later, you're going to look down the road and go, I'm suddenly visible, even though nothing seemed to be happening in the beginning. It was nothing super sudden, it just happened.So, if you are dealing with raising a family, if you're juggling a business, maybe you're working full-time and trying to do this, you're working in the margins, some of you are homeschooling. This is the path you need to take. Being a little bit consistent, even 10 minutes a day, can get you further than spend all day Saturday working and then wait 3 months.Google doesn't even know what you're doing and what you're about if you're inconsistent.Julia Child's 10-Year Overnight SuccessYou know, I think about someone else, Julia Child, I like to cook. I have two of her cookbooks sitting right over there. She did not become an overnight success. In fact, it took her 10 years to become an overnight success.She spent years writing letters, testing recipes, teaching tiny cooking classes, and publishing small newsletters. Her tiny visibility habits created a loyal audience before she ever had a TV show or a hit cookbook as well.What is our lesson for us? Don't underestimate small, consistent touches with your audience. And I personally believe you should be writing them at least once a week.In fact, earlier this month, I was teaching a class to my mastermind members, and I gave them a three-sentence template, so that you just fill in the blanks with your niche and whatever it is you want to teach, and it's a quick little email that you could send.Crystal Payne's Consistency StrategyAnother person that we got to know in the beginning is Crystal Payne. She is the money-saving mom. In fact, I bought rights to one of her e-books about daughters growing up to have their online business, and I will find a link to that for some of you that might be interested.You see, again, she started simple. Daily tips, consistently posting. No big viral moment, just steady, faithful publishing. And 10 years later, she has millions of readers, best-selling books, and a best-selling podcast as well.Her strategy wasn't intensity, it was consistency. So think about this, it's not intensity, it is consistency. It is a visibility snowball.Why the Visibility Snowball WorksAnd so most online businesses, content creators, they stop, they start, they stop, they start, and the algorithms don't even know how to categorize them. Consistency, it builds trust.People are going to buy from someone that they know, like, and trust. It builds SEO authority, or even Pinterest authority. Repetition. It builds repetition, and people need multiple touches before they buy. It said that they need at least 7 touches before they buy something from you.Are you emailing enough? Are you reaching out to your audience enough? Seven times is a lot. Now, that means 7 times in one week, although with a launch, you might want to do that, but consistency every day, over weeks and over months as well.And then visibility is going to compound, and you'll get invited to podcasts. Your list grows, your audience returns automatically, and your content works for you, even when you're offline.5 Ten-Minute Visibility HabitsSo, I told you I had 5 10-minute visibility habits. I'm going to go through each one of these, and at the end, I want you to think about which one are you going to do from now until the end of the year?This is publishing middle of November. That gives you about 6 or 7 weeks for you to be consistent over the next till the end of the year. And then, you're starting 2026 off on the right track.Habit Number One: Refresh One Old Piece of ContentUpdate a blog post, and I'm going to tell you, it's super simple. I am doing this for a few of my Thanksgiving blog posts, and here's how I'm doing it. I'm taking it, I'm giving it to ChatGPT, giving it some prompts, and then I've got a new blog post. It's already in my voice.Add a pin, add some internal and external links, and a call to action. Why does this work? Google loves fresh content, and small updates can revive SEO fast.I do this also in June. I participate in a homeschool 10-day blog post. We produce 10 days of blog posts. That's a lot. And so what I do is I choose a topic that I already have blog posts, and then I freshen those up, maybe with some new examples or something. Fresh images, those types of things.So, number one, refresh an old piece of content.Habit Number Two: Engage in Three Places Your Audience Already Hangs OutMaybe comment on a Facebook group thread, a post in your niche, podcast guest reel, just content somewhere, 3 different places. You can take 10 minutes and just put a timer on when you're doing this.You have to see, engagement boosts your reach much faster than just posting new content. The algorithms like engagement because they know that you're helping people. Many creators get more traffic from a thoughtful comment than a new post, so think about that.Just take 10 minutes and engage with your audience wherever they are.Habit Number Three: Send a Short, Value Email to Your ListJust one tip, one tool, one story. Why does this work? Because it keeps you on top of their mind. It keeps you on top of mind. It builds authority, it drives traffic without creating new content.And, you know, I do have, for those of you that don't know, have an email writing secrets book, and it is on sale this week for 50% off, so you can get that. And that may give you some tips as well to improve your email writing, your emails that you send out.And like I said, with our mastermind this month, their template was a three-sentence template. A three-sentence email, you can do this.Habit Number Four: Repurpose an Old Idea into a New MediumWhat do I mean? Take one blog tip and turn it into a reel. Turn it into a pin, a quote card, a short email, just take one thing you've already written, one tip, and then turn it into something else and post it.Visibility multiplies with more work. So, you take that one idea, and then you're going to recreate it every day for a week, let's say, in different places, and then do it again the next week.So, repurpose one old idea into a new medium, a new platform.Habit Number Five: Pitch Yourself for One Micro-OpportunityWhat do I mean? Maybe go try to be a guest on another blog. I know tomorrow, the day I'm taping this, tomorrow I have a post going out on Kelly Warner's blog, and so I will get exposure to her audience. Maybe be a guest on a podcast.Do some sort of collaboration, a roundup of posts. Small pitches can build long-term visibility and return on investment. One, yes, could bring traffic for years. I know that I still get commissions from people that I put something out a long time ago, and so that's pretty cool as well.Pick Your Habit and Start TodaySo, let's go over these, and I want you to think about what is it that you are going to do. You're going to pick one habit, and you're going to do it every day, or maybe every weekday, till the end of the year.Number one, refresh one piece of old content. Two, engage in three places where your audience already is. Number three, send a short value email to your list. Now, you may not want to send a short email every single day, but you could work on that and go ahead and schedule them out so that you're getting one at least once a week.Number four, habit number four, repurpose one old idea into a new medium, and then number five, pitch yourself for one micro opportunity.You see, visibility doesn't require massive action, just consistent action. So, which one?If you take 10 minutes a day for the next 30 to 60 days, your visibility snowball will be rolling by 2026.So, I also, if you want more details on any of these, they're not all lined up the same, but I have a scrappy marketing checklist, and I go into more details on some of these. Not all of them, but some of them. So we'll put links to that in the show notes.Ready to build your visibility momentum? Grab the Scrappy Marketing Checklist for more visibility-building strategies!SAVE 60% off Email Marketing Secrets with code: NOV60

Imagine waking up on January 1st feeling ready, not worried. Picture yourself actually enjoying Christmas with your family instead of frantically planning what to post next. That's exactly what happens when you create a promotional plan before the holiday chaos begins.In this episode, we're breaking down how to plan your business for 2025 so you can have the freedom to be fully present with your loved ones this December.In this episode, you'll discover:✅Why planning your promotional plan now means you won't miss the magic of the holidays✅How to map out your Q1 calendar with monthly promotions, email sequences, and content✅The budget planning process that aligns your revenue goals with your actual launches✅What to include in your annual promotional calendar (launches, events, seasonal content, and family time)✅How time blocking and ideal week planning help you work smarter, not harderReady to plan your way to a peaceful holiday season? Grab the Business Marketing Roadmap to get started!Recommended ResourcesMarketing Strategies & Overall Planning: Side Hustle in a WeekendBoost!45+ Email Templates - Get Q1 emails scheduled

Want to make money while you're celebrating Thanksgiving and Christmas with family? This episode from the archives originally focused on vacation campaigns, but the strategies work perfectly for the holiday season when you're out of town. Instead of losing momentum during the busiest travel season of the year, you can set up an automated system that keeps your business running and generating revenue.In this episode, you'll discover:✅Why every entrepreneur needs a holiday campaign during November and December✅How to choose profit-producing offers that sell while you're away✅The secret to staying top-of-mind without checking email on your phone✅Smart ways to use free content strategically during your time off✅How to create urgency and scarcity so people buy now (not in January)Ready to enjoy the holidays guilt-free while your business works for you? Grab the Holiday / Vacation Campaign Tool Kit—it's easy to adapt for your holiday campaign and includes everything you need to set up your automated system before you leave town.SAVE $110 with code: SMOOTHIE - Good through Friday, November7. Click here to get your Vacation (Holiday) Campaign Tool Kit Show Notes:How to Flip on a Money-Making Holiday Campaign While You're CelebratingWell, hello everyone. Kerry Beck here with familyebiz.com and today we are talking about how to flip on a money-making campaign while you're celebrating the holidays, which I thought was very appropriate to record here at the beach, right? That's where a lot of us want to go during Thanksgiving and Christmas. We all love the holidays and we want that freedom, but too often we get so bogged down in our daily work that we never really take time off during November and December.So what I want to talk to you today about is how you can make money while you're celebrating the holidays. Whether that's a week or whether that is, I don't know, a month or two, you can just decide whatever that looks like for you.The Freedom Business MindsetYou know, most of us are a team of one. Some of us have a virtual assistant or a few people that are helping us but we do not live in corporate land. We do not have vacation days. And so we want to think and go outside that thought that there is no way to earn money unless I am working day to day all the time.Now I will tell you I just want to bust through that thinking. It does take planning and I believe that you can come back from your holiday to money in your account. That's what it's all about. The freedom for us to have a business that we want.For me, the freedom is for me like this last weekend when I'm recording this. We had cousin camp and I barely worked on Friday and I am catching up today. But I did not even turn my phone on to look at social media. I was so focused on our grandkids and I wanted to focus on them.I wanted to have that a good experience. I wanted to grow that relationship with the people that are most important in my life. I wanted to help my girls be able to have a time with just their husbands, some time and some freedom as well. This is what I call a freedom business.Do you have a freedom business? Are you dreaming of that freedom business? If you are, you are in the right place. We are going to show you how you can set up a holiday campaign, a holiday automation that just works on autopilot.The Power of Email AutomationAnd this really is the power of email. Now, it does have to be planned ahead of time. If you're working on it during the holidays, that is not the point. All right?So there are several components and over the next three weeks, if you're listening to the podcast, some of y'all have already bought the whole course and so you'll be getting extra like I think there's going to be five or six videos, but we're going to be talking about the main points.And here they are. First of all, you need to continue to give away free high value information that builds relationships. That builds that know like and trust factor. And you have to ask for sales.And I will tell you right now, most of you that have talked to me or have answered questions say, "I am terrible at sales." If you are terrible at sales, you need to work on that because if you're terrible at sales, you're not going to make money. You can't just throw up a website, create 5,000 courses. Some of y'all think if I just keep making more products, I'll make more money.No, you have got to learn how to sell. Now, this is not a series on serving and selling. You can go back and watch some of my podcasts. In fact, I will list them where you are listening to this. But I truly believe that when you serve your audience, you will make money. You will sell to them. You will find the people that relate to you as well.So you're going to have to ask for sales in your emails. And then on your next holiday season, all you have to do is make small little tweaks along the way. You will have already done the work.Why Every Entrepreneur Needs a Holiday CampaignSo it is holiday time. Time to celebrate Thanksgiving and Christmas with family. And you need to be able to go away for a while and still make money. And I have done that myself.So why do I believe that every entrepreneur needs a holiday campaign? Let's talk about this. What if you came home to Major Moola? I mean like really major moola because you had it all set up correctly.And what if you stayed top of mind with your list? You didn't just disappear for two weeks or even a week or a long weekend. You stayed top of mind so they knew who you were. You were celebrating with family or maybe you were on the beach in the Bahamas suntanning.Or maybe if you're in the wintertime, you're on the ski slope skiing. Or maybe you're taking in a show at New York City. I don't know what your type of holiday celebration is, but you think about that and think about being able to actually check those things off your bucket list. That would be awesome.So this is a holiday sequence that you turn on when you leave and when you come home, you turn it off. All right? You're celebrating, enjoying time with your kids and then you turn that back off when you get back home.This requires automation. Your business is still working for you at all times. That really is what an online business is all about. Your family wants your undivided attention.And if you are constantly on your phone. And who wants to type an email on their phone anyway? You will be a better business person if you will take a brain break. That's a whole another topic.And I was reading in my son's Inc. magazine about a guy who actually takes well he started with just one break from his business and he went away with a journal and that's it. He didn't have his laptop. He didn't have he may have had a book to read as well. That's what you could do during the holidays.Plus, you could spend time with your family when it's time. Maybe your kids are taking a nap. You can read a book or you can be journaling in the morning, early in the morning or late at night after they go to bed. That means you would still be growing up here as well.Now, we want to take time off during the holidays, but we do not want to ignore our list because if you ignore your list they will forget you or they will lose that know like and trust factor because they don't even remember who you are. You have got to stay consistent with your list. You must stay in touch with your readers.Plus, if we do this correctly, you will have a funnel that is reusable. Unless you have a dedicated salesperson. Got a dedicated salesperson? Leave something in the comments. I would love to chat with you as well.Now, I do need to tell you this is not a flash sale just because you're celebrating the holidays. Sometimes we run a flash sale because we're away and that is a viable option, but that is not what we are talking about. This is something that keeps our business running and instead of deep discounts, we're still going to ask for the full sales price.Picking That Perfect Profit Producing OfferAll right, so that's sort of why. Now, let's talk about picking that perfect profit producing offer. You've got to figure out what are you going to offer these people while you're gone. So think about it. What would you offer? Leave something in the comments wherever you're listening.My first thought to you is what do you know for sure will sell? This is not the time to experiment because you're not there to even check on what's going on. This is not the time to launch something because you're not there to launch. You need to find a proven winner. Something you know for certain is going to flip it on and it will make sales.All right. A few things you might consider are what I would just go through your library of courses. What is it that you have that you know sells on a regular basis? That could be it.Or another idea would be affiliate products. Find an affiliate product that is available year round. So if you turn this back on next winter, it would still be around and it would be even a bonus if you have an affiliate product that has recurring income because then not only do you make holiday money, you make money the rest of the year.Making Strategic DecisionsNow, choose your item, whatever your offer is going to be. Then you need to make some decisions.How many offers are you going to have? Really, that depends on a few things, two factors. How often have you been emailing them already? And how long is your holiday time off?If your holiday time off is a long weekend, let's say 5 days, starts on Thursday, comes back on Monday, that's going to look different than a two week holiday. A two week holiday might actually have two or more offers as well. So it really depends.Remember that you should be emailing your list consistently. And if your list responds to your consistent emails, you could set this up however you like.So how long will your readers buy now and not in a few weeks? That's another thing to consider. That's another decision. You have got to decide. To get holiday money, you need to include urgency and scarcity. If you don't include both of them in some way, somehow then it's not going to matter.The Importance of Free ContentAll right. And then the other thing I think the last thing I want to sort of point on before we close this out is free content. You know, if you've been around me for any time, you need to be sending your people free content. Content on a regular basis. So you are adding value to their life, to their business, to their hobby, to whatever it is you're giving them.This means you schedule you do a podcast every week or you put out a blog post every week. At a minimum one time a week, you need to be giving something out. And if you post a blog post or you schedule your podcast on whatever your podcast platform is, so we need to realize there is a need for time off during the holidays.You can come home to money as a one soloreneur. Some of y'all are like, "It's impossible." No, it isn't. And we're going to continue to show you how to do it.What we talked about today was figuring out that perfect profit producing PPP, perfect producing product. It's four Ps. All right? Or course whatever the offer is. You've got to decide on that. Then you need to know what kind of regular free content you're also going to remind them of and give out in your sequence. That is what your job is right now.This week, you need to go and decide those things. Now, before I close, I do need you to know that we have a brand new course called Vacation Campaign Toolkit. It will be selling for $97 later this month, but right now you can get it for $27. And I'm going to tell you what it includes.It actually includes five complete video trainings. If you're listening to the podcast, even what I told you today, you're going to go dive deeper into getting that profit producing product offer. Next week we'll talk about emails and you will get actually we have a podcast. You'll get that plus you'll get a second video training on emails.Then we'll talk about tech and the tech part is you'll get that in the podcast but then we'll continue to talk about how to monetize every place you can through that whole holiday season and then how do we follow up and review what is going on. So those are our five trainings.Then you'll also get a three-week calendar. Five days a week it'll tell you day one this is what you do. So for three weeks, over the next three weeks, you could have this holiday campaign completely set up and you'll get a checklist so that you can make sure that you have done everything and you don't have any missing parts, no leaks in that funnel.You'll get an eight-step worksheet. That's where you're going to be really thinking and answering the questions that we've talked about today. And we'll also give you the PowerPoint slides. I'm not using PowerPoint in this, but some people would like to print them out and take notes along the way.And then finally, we're going to give you a resource list. These are the best platforms, I believe, to make the campaign go smoothly with as few hitches as possible. So wherever you're listening to this, there should be a link to the holiday campaign toolkit. Go grab it. I would love to work with you.I may even throw in I'm going to just do this right now. The first three people that sign up for the vacation campaign toolkit in June 2024, that's when we're recording it, will get a free 30 minute coaching call with me. That is worth $50 alone. I charge $100 an hour for coaching.So for $27, you get the whole toolkit. And if you're one of the first three, you will also get a $50 coaching and we will talk about all of this and how to set this up and what's the best offer for you to make.Ready to Set Up Your Holiday Campaign?Want to enjoy the holidays guilt-free while your business works for you? Grab the Holiday / Vacation Campaign Tool Kit—it's easy to adapt for your holiday campaign and includes everything you need to set up your automated system before you leave town.SAVE $60 with code: SMOOTHIE - Good through Friday, November 7. Click here to get your Holiday / Vacation Campaign Tool KitThank you so much for spending time with me. I am Kerry Beck with familyebiz.com. We'll talk to you next time.

Daily sales can feel like a dream, but with the right offer and repeatable systems it becomes predictable. This episode walks through the practical steps to build funnels, templates, and accountability that keep revenue coming in every day.You’ll hear why one signature offer matters, how batching content multiplies your reach, and the simple automations that stop decision fatigue so daily sales keep rolling in.✅ The #1 mistake entrepreneurs make that kills daily sales (hint: stop trying to sell 50,000 different offers) ✅ How to choose your ONE signature offer that sells consistently (plus examples from Marie Forleo, Amy Porterfield, and Jenna Kutcher)✅ 4 steps to waking up to sales in your business with simple systems ✅ Why batching content and using repeatable workflows saves massive time while keeping you consistent ✅ How a simple 3-email funnel can start generating regular sales once you drive traffic to it ✅ The role accountability plays in keeping momentum when you're burned out or stuckGrab the link in the show notes to join the Family eBiz Mastermind and get the support and systems training mentioned in the episode.Show Notes:Imagine Waking Up to Sales NotificationsHey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses, so you can find the freedom in your life to do what you've been called to do. We are continuing on talking about growing our business.What would it feel like to check your phone or your laptop in the morning and see sales notifications before you even brushed your teeth? Wouldn't that not be awesome?Most entrepreneurs wake up stressed. Looking at emails, that is the worst thing to look at. Unfinished projects, confusion.What if instead your systems were working while you sleep? And I have to be really honest. I woke up this morning, and I do check my sales, usually first thing in the morning, and there were sales.Some of them I was not expecting. I was like, how did that get in there? And then I was like, oh, yeah, that little funnel was working like it was supposed to.What Barbara Corcoran Can Teach Us About SystemsThere's a lady named Barbara Corcoran, probably butchered her name. She's a real estate mogul on Shark Tank, and you've probably seen her. I love listening to her.I learn something from her on a regular basis. She had a small real estate office in New York City. What did she do?She systematized her small office with checklists and trainings. So that deals would be going through even when she wasn't around. That foundation helped her scale her business to New York City's number one real estate firm.Wow. One of the biggest cities in the country, and she is the number one real estate mogul there. She often tells people, don't build a business, build a system.So let's talk about that. How can building a system apply to you as well? Well, it ties back, because imagine your business was running like that.Predictable, repeatable. It can. You just have to have systems in place.And you really need to know which systems to put in place. Do you know which systems? What I want to do is share 4, I think four steps, to waking up to sales in your own business with these systems.Step 1: Create or Choose Your One Signature Offer That SellsFirst, you need to create or choose your one signature offer that sells. Don't go trying to sell 50,000 different offers. That's your problem, because I have heard so many of you people are, well, I'm going to create new products so I can make some money.That does not work. Pick one product. And mine is Raising Leaders, Not Followers.That is gonna be, that is my flagship product. I have other products for sale, they're on my website, but that is my flagship, and most everything that I sell in there helps people get to raising leaders, not followers. So you need to choose that, because too many offers scatter your effort and confuse your customer.They don't know what's important. So, focus on one thing. Most successful digital entrepreneurs had one clear offer.I don't know if y'all know who Marie Forleo is, but she started something called B-School, and that is what she's known for. Amy Porterfield, Digital Course Academy, and Jenna Kutcher, her Pinterest course. So they focused on one thing.So, here's the practical tip. Choose the offer, how do you choose it? The offer that solves your audience's biggest problem, and then refine it until it's repeatable and profitable.Keep selling it over and over. It's like, oh, I sold it, now I need to go to the next one. No, I launched Raising Leaders, Not Followers, 3 times.Actually, in 2026, I'm going to do it 4 times. And so, keep doing it over and over and over again. So, pick your signature offer.Step 2: Build Some Simple Systems to Sell That Signature OfferThen build some simple systems to sell that signature offer. You need some email funnels. You want to automate your nurturing, your lead nurturing, and your sales conversations.You want to batch the content, like I am right now recording. I don't know how many episodes I've recorded. I think I will have recorded about 6 episodes today for content, and then I batched it, and it saves me time, I stay consistent by producing content in chunks.This will also, for some of these episodes, it will turn into a blog post, it turns into a YouTube, it turns into all sorts of things. And so, I record it once, and then I can multiply. And then that repeatable workflows.We have a workflow. I record it, and then we get a title and a description, and then our social post, our engagement post, our blog post, our email, all on one episode. So, I can batch it, and then we can get it out there to our people, and schedule it out a ways.So, you want it repeatable, and some other things you might have are templates. Checklists and automations to reduce decision fatigue. One of the things I am working on personally is using AI to actually do some of my posting and scheduling.It's not going to make a decision on the title and those kinds of things yet, but it will hand me all my information, and then I choose it, and then it will go off and put it in all the places online that I need it to go to. I'm still working on how to do that. I know it is possible.You see, a small blogger who sets up a simple 3-email funnel with a tripwire can easily start seeing sales on a regular basis. You just keep driving traffic once you set that up and you see that it converts.Step 3: Lean on Accountability to Keep That Momentum GoingSo, one signature offer, simple systems, lean on accountability to keep that momentum going. Sometimes we get burned out, sometimes we want to quit, sometimes we just don't know how to make the next step, because we are so stuck in the minutiae of the details. What happens without accountability?You stall, you second guess, or you quit when it gets tough. With accountability, you keep moving forward, even when motivation dips, even when you don't know what the next step is. As I've shared in recent episodes, I have my mastermind groups, and sometimes those ladies, I love listening to them.They're like, they start talking, and to ask a question about, here's where I'm stuck, and after about 2 minutes of talking, they're like, oh, this is what I need to, this is what I'm gonna do, and we didn't even give them any suggestions. Getting on with people that get it. Now, a lot of times, we do help them, because I have some that are, like, going on, I'm thinking, what about this?And they're like, I don't know why I didn't think of that. And so we do, there's a balance. Sometimes it's just talking it out with people that understand it.It could be, most of the time, it's talking it out, saying something, and someone throws an idea, and then they keep talking, throw an idea, and they keep talking. And that's what accountability and just having that support, that board of advisors for you. Think about a fitness coach.You are less likely to skip a workout when you know someone is expecting you. Business is the same way. And I believe masterminds accelerate this.Why Masterminds Accelerate Your BusinessYou see, when you are part of a mastermind, you avoid wasting months or years trying to figure it out alone. You have support, people that have already done that. I have seen people that have done a launch, and two months later, they're helping their mastermind friend who's doing their first launch, and they can work together.Direct benefits is you get feedback, you get clarity a lot faster, you get encouragement, you push through those tough spots, you get shortcuts, you learn what already worked instead of reinventing the wheel. That's one reason I pay Amy Mastermind big bucks to be able to not reinvent the wheel. I might as well just listen to someone who's already done it.I'm going to follow their system. I took a Facebook ads course, and I was talking to Bethan about it, and she's like, oh, look, you're using the sales page template. I'm like, why should I reinvent it?You've already got it down the way I need it, and so I'm just going to follow that template right there. And so, it's just not worth it. This is why masterminds accelerate your business.You don't waste those months trying to figure it out. You get feedback, encouragement, and shortcuts.Real Examples of Systems That WorkThere's a lady named Michelle Schroeder-Gardner. She has a business called Making Sense of Cents. The second one is Cents, like money.Making sense of the money, cents. She built her blog into a $100,000 a month business. How?She focused on systems, affiliate funnels, and email sequences, and the sales kept coming in because she used a system. She started with a small peer group that helped her keep moving forward in the right direction as well. And this isn't just a dream.It's what members of our Family eBiz Mastermind are building. Businesses that make money consistently, even while they sleep. And if you're ready to stop the hustle and step into focus, accountability, and systems at work, the doors are open right now.They'll be closing this week. Get off that little hamster wheel. You don't need to be on it, and if you are, you are probably stuck, and you're probably not making much money.So, if you have questions about, let me know. If you look in the show notes, you should be able to get the link to be able to sign up. If you do have questions, send me an email or a DM, and I would be happy to chat with you.We would love for you to join us. We have some great groups, and a few slots are open, so let's fill those slots. Hey, I'm Kerry Beck with Family eBiz.We'll talk to you next time.

Entrepreneur loneliness is a real challenge for solopreneurs who make decisions, celebrate wins, and face setbacks on their own. This episode explores why isolation happens and simple ways to overcome loneliness and surround yourself with the right support.You’ll hear how to find encouragement when you want to quit, accountability to keep you consistent & outside perspective to spot blind spots.✅Why entrepreneur loneliness derails many entrepreneurs and how to stop it✅How encouragement helps you keep going after failed launches and tech breakdowns✅Practical accountability habits that lead to consistency and results✅Quick ways to gain clarity using outside perspectives and small advisory groups✅Different kinds of accountability groups (free and paid)Grab the free training mentioned in the episode — 5 Ways to Make More Money OnlineShow Notes:The Reality of Entrepreneur LonelinessHey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses, so you can gain freedom in your life to do what you are called to do. Today, we are going to be talking about solopreneur.Most of you are a solopreneur. Maybe you have a virtual assistant, or maybe someone trades some work with you, but most of you do all your work on your own. I get it, me too.I do have a virtual assistant, but for the most part, I am here working it out all by myself. You know what happens sometimes? It can sort of be lonely, don't you think?And I want to talk to you about the loneliness. You make your decisions alone, you feel alone. You celebrate your wins alone, you face your failures alone.No wonder so many entrepreneurs give up. And that's not the way it should be. That shouldn't be the way it is in life, and it shouldn't be the way it is in business as well.What Thomas Edison Can Teach Us About Building a BusinessSo I want to talk to you today a little bit about a solution that might be able to help you. Thomas Edison had a lab at Menlo Park. You see, he was not a lone genius.He actually built a team of about 15 to 20 people. Engineers, thinkers, machinists, all of them that could work together to brainstorm, to test, and refine ideas. You see, most of us don't realize that team is what helped develop the light bulb.It was not developed by itself, or by only Thomas Edison. It was born in what we would call a team. Do you have a team that you can work with?Because really, breakthroughs rarely happen alone. They usually happen with a team. And that could be something like a mastermind, it could be something maybe with a coach.There's all sorts of ways, but today I want to talk to you about a man named Napoleon Hill, and what he coined the word mastermind, meaning we mastermind, we're thinking all together as a group. Why? Because he studied people like Andrew Carnegie, Thomas Edison, Henry Ford.All of those people did not work on their own. Now, yeah, there are names on everything, and so it sounds like they did it all by themselves, but they did not work alone. They all had peer networks.And that's a type of mastermind. So what I want to do is talk about how a mastermind can help you, and then some different types of masterminds that you might be able to get.Different Types of Masterminds You Can JoinFirst of all, when you are in a group, and this isn't necessarily a group of 20, although when we started, when we joined our first mastermind, I think I've told you it cost us $10,000. There are about 20 of us, and each person could bring a partner or someone to come with it, so there are about 40 people in the room, and that was our mastermind.We were in two different ones for the first 5 years after when we came home from seminary, and we were really building our online business at the time. That's one kind of mastermind. That's not necessarily what I would suggest.You better be making some money, because you don't want to be losing money on your mastermind. There are free ones where people just get together. I call those more of accountability groups, and I've been in those as well, and usually when I join them, it is for a limited amount of time, and we are all looking at the same goal.We have paid masterminds that I am still in today. I pay $1,000 a year to Amy Porterfield to be in her coaching group to mastermind. We have meetings where we can get together, and they'll put us in small groups, and we can work through some different issues.So those are a bunch of different types. How does that help you? You're probably going, I gotta get over there and make some money.Encouragement When You Want to QuitWell, first of all, encouragement when you want to quit. We all experience burnout. It can be so isolating.You have no boss, no team, no cheerleader. Some of you do, maybe in your family. Hard days are going to come.A failed launch. Low sales. Tech breakdown. I have experienced every single one of them.I've had launches with goose eggs, meaning I made zero sales. That's hard. You need someone to be able to bounce that off of, and sort of see how to move forward.A mastermind group, those members will remind you that you're not alone. I'm thinking of some of my mastermind groups that I've run, and some of them have become quite good friends and support each other in the hard times and the good times. Again, Thomas Edison's Invention Factory.He surrounded himself with encouragers, collaborators, when most people would have quit at 1,000 tries. You know, he went to 10,000 tries. Takes a lot of perseverance, and I think because he had a group, a mastermind group, that helped him to keep going.Accountability So You Follow Through and Clarity to See Your Blind SpotsSo, encouragement. Number two, accountability, so you follow through. It is so easy to procrastinate or start chasing the shiny object.When no one's watching, no one can see exactly what you're spending your time about. Mastermind partners provide a little gentle pressure. Hey, you said you're gonna launch on Friday, how's it going?Can I help you? That would be even better. Accountability leads to consistency.Consistency leads to results. So, Ben Franklin, back in 1727, was part of the Junto Club. What was that?These are a group of men that would meet, and they would hold each other accountable, both personally and in their business growth. That was, what, 300 years ago? Maybe more?So, encouragement when you want to quit, accountability so you follow through, and then three, clarity, because you can't always see your blind spots. I can't. Working alone, you get so stuck in your head, you're just, like, right there, so there, and sometimes just another person coming and looking above it can help you see some of the solutions that you are completely blind to.I know sometimes we'll be talking in our mastermind groups, and I'm thinking and I say something, I'm like, cool. Why didn't I think of that? It's like things you know, but you just don't always see, because you're in the details sometimes.Masterminds give you multiple perspectives, often spotting what you can't see. I like to say it's like a board of directors, a board of advisors. Just 5 minutes of an outside perspective can push you through.You know how one person that I work with, and she's talking about her problem, and then all of a sudden she goes, okay, I think I just figured it out. She just needed someone to listen to her that got it. How many people in your life get it?How many people get that online life, that online business? So, sometimes just having someone listen to you for 5 minutes, you figure it out yourself, or they may be able to offer some quick perspective, save you a lot of frustration.The Multiplying Effect of SupportYou know, I am a part of Amy Porterfield's mastermind. She is a part of her own mastermind group. She has a coach, Michael Hyatt.So, it doesn't matter what level you are, you need people to hold you accountable, to be able to encourage you, and to help give you clarity. It's really a multiplying effect. Encouragement fuels confidence.Accountability fuels action, and clarity fuels smart strategies. When you know where you're headed, you can make smart decisions as well. And then all together, you're going to get faster results, less wasted time, and stronger resilience, perseverance.That's what you need. Encouragement, clarity, and accountability. And some of us know, just give me the strategies.Well, I can give you lots of strategies. But do you know when to use it? Do you have the clarity of when to do it?If it doesn't work, do you have people that can encourage you? Or if you're procrastinating or going after the wrong thing, do you have someone that will help you stay focused in where you're supposed to be? This is what I think is so important.It's where you get unfiltered advice and support. My question to you is, do you have it? Now, I know some of you are in some masterminds, let's say, that are just some people that get together once a week or once a month, and that is great.Do you have people that have gone before you in those groups to be able to help you move forward? In whatever areas of your business. But I think those are great.I personally put my money where my mouth is. That's why I pay $1,000 a year to Amy Porterfield to be able to get the support that I need. She has a Q&A every single month for any question that I might have, or she's got regular training.She has people specialized in different areas of my business. It is well worth every penny that I pay her. Plus, she has a we have a group, a private group, that we can encourage each other, and I've made some good friends as well.This is important. Oprah Winfrey says she wouldn't be where she is today if she did not have that trusted circle of friends or advisors surrounding her to help her make wise decisions.Join Me for a Free TrainingIf you are tired of building alone, you're craving accountability, or you just need some support, some clarity, ready to step into the next level, to scale, I hope you will join me. We are giving a free training this week, I believe, I think it's Tuesday, I have to check today.Anyway, it is 5 Ways to Make More Money Online. So I will be going through some strategies, but I'm also, at that time, opening up some slots for our mastermind. We have a few slots open.I would love for some of you to join me. That would be awesome. But I hope you will at least come to my free training, and it's a masterclass.You're going to get a lot out of it. And so, you can just find the link in the show notes, and then join me live. Joining me live, you will get an extra little bonus.I can't remember now. Probably, we're gonna probably give a bonus for getting there early. The 15 minutes before it starts, you get a bonus.Anyone that shows up, 15 minutes, and then it goes away at that, the hour. So, hey, thanks for spending time with me. I am Kerry Beck with Family eBiz.Talk to you next time.

Are you busy all day but not moving the needle? In this episode we unpack the power of focus and why concentrating on one growth lever beats chasing every shiny object.You’ll hear real business stories (Starbucks, Airbnb) and practical steps to pick a 90-day priority that multiplies momentum and revenue. ✅ How “shiny object syndrome” stalls growth & how to fix it✅ Why one growth lever (not 10) is the fastest path to income ✅ How to set a 90-day priority and break it into daily actions✅ Simple accountability systems to keep you on track through distractions ✅ How to choose channels, momentum, and launchesResources MentionedFree ClassShow Notes:The Power of Focus: How to Stop Chasing Shiny Objects and Grow Your BusinessHey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so you can find the freedom that you need to be able to follow your calling, wherever you've been called to do in this life. Thanks for spending time with me.I have a question that I want to start out with, and this is it. Have you ever sat down at your desk, ready to grow your business, but you find yourself, 3 hours later, scrolling Canva templates, signing up for another free challenge, or researching a tool you know you'll never use?That is called the shiny object syndrome, and it is one of the major reasons that solopreneurs stay stuck. They don't stay focused on revenue. They don't stay focused on what a real strategy is, a strategy that will actually start your business or scale your business.Today, what I want to do is talk to you about the power of focus, and I want to start with a story.The Starbucks Story: Focus on One ThingIt is Howard Schultz of Starbucks. I should have grabbed his book. It's sitting right over there on that bookshelf.You see, before Starbucks exploded, Schultz focused on one thing. He was creating an Italian espresso bar experience here in the United States. His investors kept pushing him to sell his beans in supermarkets, or to start selling food in his stores, in his cafes. He refused. He focused on one thing, and that was the customer experience.And that is what scaled Starbucks into a global giant. You see, success comes from focus, not trying to do all the things.Now, I'm not saying you don't have to do something like, you know, if you're working on a funnel, you're gonna have to do some email and some images and things like that. But many of you start going down... I'm gonna build my list. Oh, I'm gonna make some... oh, I'm gonna create another product, because creating another product will bring me money.If you're not making money from your current products, why going down those shiny object rows? That's not gonna bring you any money. So you need to take a lesson from Howard Schultz and focus on one thing, one major thing.And we're going to talk about it at the end. I want you to be able to think: What is that one thing I'm going to focus on in Q4? This episode is published at the 1st of October, and that means it is the beginning of Q4. What are you going to focus on, and how are you going to get there by the end of December?Scattered Energy vs. Focused EnergyLet's talk about focus for a second, then we'll come back and see what you decide to do. You see, energy plus time scattered gives you a shallow impact. It is wasted energy. Scattered energy doesn't really do anything.It's as if you took 1 cup of water, and then you tried to water 10 plants. Are they gonna grow? No, none of them are going to grow. You haven't focused on any of them. You just gave a little bit of time to each one of those little plants, a little bit of water.And that's what some of you are. You're busy all the time, but you're not moving the needle in your revenue, or you're not moving the needle in your list growth, or whatever it is you're focusing on. There's a lot of motion, but no progress. So there's one of the problems.Let's go the other side. That same energy could be focused. And if you focus that energy, you will grow deep roots in your business, and you will see real growth in your business. It's as if you take that one cup of water, and you water one plant. That one plant might start growing. It's the same in your business.Don't go trying to water all the different areas, everything. I'll give you an example. Everyone, it seems like, is talking about Instagram and TikTok. Do I spend time on Instagram or TikTok? No. Do I post once a week? Well, I don't, but Ross does. Once a week, he posts to Instagram at the same time he's posting on Facebook.My focus is Facebook. Why? And this is really important, why would I choose Facebook over something else? Because when I did a survey a couple years ago, 100% of my homeschool moms, when I said, where do you spend the most time online? Out of everything you do, where do you spend the most time? Facebook. Well, that's why I do.And now, I'm sure I could grow my business on Instagram and other things, but that's where I focus it. Where do I get the most traffic? Pinterest. Not... I mean, there's lots of ways, out of the social ways. Pinterest, 30% of my traffic comes from Pinterest. So I'm going to focus relationships in Facebook and try to build traffic in Pinterest. I'm not going to worry about all the other things. I do do some other things, but that is where you need to focus.Channel your energy into one direction, and you will see your results multiply over and over. Consistency feeds one offer, one funnel, one audience, and you will have stronger growth. So, focus your energy.Focus Creates MomentumFocus also creates momentum. Shiny objects are all out there! That just resets you back to square one! And then you got a new learning curve for every single one of those shiny objects. If you double down on one thing, it will accelerate your progress instead of starting over. Momentum.So, if you will focus, that will build momentum. Momentum will compound over time, and you will start stacking up results as well.And I can tell you, let's go back to Pinterest. I've been doing Pinterest, I don't even do it the right way. I am sure I do it all wrong, but we try to be consistent on pinning all the time. I've been doing that for 10 or 15 years. I still have the ugliest pins in the world, and getting rankings somehow, I don't know.Why did I go, one year I'm gonna do this, now I'm gonna do Instagram, now... no, I just kept doing it, because it kept sending traffic. So the core truth is scattered energy means your business is probably going to get stuck. Focused energy. That's where you're going to see growth and income and impact.3 Practical Ways to Regain Your FocusSo let's talk about 3 practical ways that you can regain your focus. I want you, and think about this, and if there's a place to leave a comment, leave it wherever you're listening to this.1. Pick One Growth LeverOne growth lever. Is it list building? Is it one offer that you're going to work on in Q4? Or maybe a launch you're going to launch? One thing.I was talking in a coaching session last week. She's going to launch something in January, but two of them are like, well, I've got to do these other things in October, November, December. I'm like, no! Focus on that launch.When I first launched Raising Leaders, when I redid everything back in 2022, I spent October, November, December, and January. My focus was getting Raising Leaders launched. Now, there were lots of little pieces in between, but that is what I focused on for 4 months.So, pick one growth lever.2. Set a 90-Day Priority90-day priorities. What are you gonna have done? What are the main things you need to do with that one growth lever?It's not whack-a-mole, you know that little game, you get the thing and the moles are always coming up, and every day you're hitting something different? That is not going to do anything for you. You need to look right now at what your goals are at the end of the quarter.3. Get Accountability to Stay on TrackBecause distractions will pop up. Or tech issues, or you get sick, or you have a family emergency. You need to get some kind of accountability, because there will be things. And there's always gonna be shiny objects popping in. So you don't want to go running down those shiny object roads.The Airbnb Example: Obsessive FocusThere's a man named Brian Chesky from Airbnb. Early on, he and his team focused on one thing. Their first 100 customers.Now, think about, Airbnb is global. I'm going to El Salvador to see some of the teachers in the school that I helped found back in 2020, and I'll be staying in an Airbnb. This is not a very... this is a poor area of San Salvador, and there's Airbnbs right there, so they are all over the place.But what did they focus on in the beginning? Their first 100 customers. They hand-delivered key exchanges. So here, we're gonna hand you the key, you go stay at this place. Or, like, I know we stayed at... this is the first year or two, I don't remember, but we stayed in Sausalito. It was founded up there in San Francisco, somewhere area, and that girl was there. She led us into her apartment and gave us the key, told us where everything was, and then left to go stay with a friend. Hand-delivered.Maybe we were one of the first 100 customers, I don't know. They photographed apartments themselves. They weren't always professional back then. They perfected the process, and their obsessive focus on the first 100 built a foundation for millions. Billions by now.So... Pick one growth lever. 90-day priorities, and get accountability.Join the Free TrainingNow, if you're tired of chasing shiny objects and ready to focus on what actually grows your business, I hope you'll join me for my free training, 5 Ways to Make More Money Online. We're going to walk through how to build some systems and sell consistently.If you're serious about accountability and clarity and momentum, you're going to love what I'm going to share at the end of that masterclass. So, find the link in the show notes. I can't wait for you to join me. If you get there 15 minutes early up until we start, there'll be a free little surprise just for you.Hey, I'm Kerry Beck with Family eBiz. We'll talk to you next time.

In this episode, I share my personal story of investing in ads, why traffic isn’t always the problem, and how you can start small without wasting money. You’ll hear practical tips and inspiring real-life stories of businesses that grew with the help of smart advertising strategies.Here’s what you’ll discover:✅Why organic reach is shrinking and what to do about it✅How a simple $10/day ad can bring in new buyers✅The secrets to testing ads without throwing money away✅Why meta ads buyers often become your best customersRecommended Resources:Facebook Ads Intensive (retail $600) - ON SALE $97 through Oct 5.BONUS: Mastermind members & HBU members ONLY receive 2 group coaching, specifically on the course. Not a mastermind or HBU member? No problem, join one of our groups and buy the FB Ads Intensive. You'll get group coaching and feedback on your ads, landing pages, and more.Homeschool Blogger University: FamilyEbiz Mastermind

If you cringe at the sales moment, you’re not alone — and this episode will change how you think about selling. We talk through mindset shifts and real tactics so you can close the sale without the icky feeling. Start serving first and asking confidently.You’ll get simple frameworks you can use in webinars, sales pages, and email sequences so closing feels natural and supportive.✅The 4P framework: Problem → Promise → Proof → Pitch✅Why selling = serving (and why it’s ethical to charge for transformation)✅How to ask for the sale multiple times without being pushy✅How Mary Kay quit feeling icky about selling and built her billion dollar company & how you can follow her system✅A 60-second elevator pitch exercise to sharpen your askRecommended Resources:7-Day Webinar Action Plan VIP Day: The Webinar Sales System: Create, Market & Sell Without the StressShow Notes:How to Close the Sale Without the Icky FeelingHey everyone, Kerry Beck here with Family Ebiz, where we help you start and scale online businesses to find freedom in your life to do what you've been called to do.We are talking about closing the sale. Most of you are like, I don't like selling. I love teaching, but I don't like selling. I like getting on an event or teaching. I get to that sales part at the end, and I just cringe up.The Real Reason Entrepreneurs Struggle with SalesYou see, the number one reason entrepreneurs struggle to make sales isn't because their product isn't good. And it isn't even necessarily their marketing. It's that 30 seconds when they need to ask for the money. And it's hard.I've been afraid in the past to let people know that I was selling something on the webinar. I do all this great teaching, and then I just fumble through the sales presentation. I just talk so quickly, let me just get it over, because they don't want to listen to it. Well, not really.There is a whole mindset shift that you need to make so that you don't have that icky feeling when you get to the close. Or maybe you just didn't share it, because you didn't know if it would really change their life. You had that imposter syndrome. I'm often too worried about charging money, oh! And yet, again, God has helped me get past that, and that's my mindset shift.By the end of this podcast episode, you will have some practical tools and a mindset shift to take that closing the sale to feel natural. And you won't feel that icky feeling, all right? I'm going to share why webinars have been my secret weapon for closing the sales and being able to scale my business as well.Dale Carnegie's Sales BreakthroughNow, I do want to start with a story. Dale Carnegie, who wrote the book, How to Win Friends and Influence People, he started as a failed farmer and a very unsuccessful salesperson. In the early 20s, his early 20s, he was so afraid of rejection that he would walk right past a potential customer. This is before online, obviously. He is face-to-face sales. He did not want to approach them.But he had a big breakthrough. What happened? Mindset shift. He realized that selling was about solving their problem. It was not about convincing and trying to talk someone into buying something they didn't need.That's the stigma of a used car salesman. My dad's a very successful salesman. He's 95 years old, he doesn't sell anymore, but he has often told my kids, you know what? If you could be a good salesman, you can do anything in life. And it's really true, because selling is not trying to get someone to buy something they don't need, or don't want. It is about solving their problem. A lot of it is about listening to them, paying attention to them.So what is their problem? Do I have something that can help solve that problem? That is a good salesperson. That is when Dale Carnegie had some great breakthrough. He discovered that when he focused on understanding his customers' genuine needs first, that close was just natural. It was a helpful conversation to solve their problem, whatever their need was. It wasn't some interruption, and I gotta push through and go through it quickly. No, he had a mindset shift that shifted from selling to serving.The Service Mindset: Selling is HelpingYou've heard me say it a gazillion times. You serve before you sell. And that's what we're going to explore today. Selling is helping. Selling is serving. You're not taking their money, you're solving their problem.This, again, this is a service mindset. If you truly believe your solution would help people, or... I mean, if someone had a solution for my problem, and let's just say I was trying to lose weight, and they're like, Kerry, I know this is going to work, but I'm not going to tell you, because it would cost you $10. That wouldn't be a very good friend.If you truly believe your solution helps people, you are not selling. You are being selfish if you don't tell people about it. You are withholding good information from your audience, so serve before selling.You need to realize, to give yourself permission, it is okay to make a profit. You are in business, you are not in a hobby. Well, some of you are in a hobby. It's ethical to be compensated for the transformation that you provide. You know, if you go to a gym and you hire a coach, you're gonna pay him. Because he's going to help you get a transformation in your life, just like you can help your audience find that transformation.Why Webinars Work So WellAnd this is exactly why, especially in an online business, webinars work so well. They let you demonstrate the value of what you teach and what you know and who you are before you ever ask for the sale. So you serve in a webinar before you sell.The 4P Method: Problem, Promise, Proof, PitchI'm going to show you two different tactics. The first one is called the 4P, problem, promise, proof, pitch.You are going to clearly look at their pain points and address their problem. You want to use their words. That's why we talk about validating, listening to your audience. So you're going to talk first about the problem. People buy on emotion, and they justify on logic.Present your... so we're looking at the problem, and then you're going to go, okay, but you know what? Here's a good solution, and that solution is a bridge to that transformation. You want to be specific. This is your promise. Here's what I promise to do. I do this in my, Racing Leaders, Not Followers Masterclasses. By the end of this, you... here's what you will know. And so I show them that desired outcome, and I'm very specific in the transformation. And I focus on that after state, the benefits that they will get, not the features. Hey, you'll get 6 modules, I'll show up 3 times in the 9 weeks for some coaching. No, I'm going to show them that transformation.So, problem, pain points, promise, what's your solution, how are you going to help them? Proof. This is where you provide evidence that your solution works. If you have client testimonials, use them. If you have case studies, use them. Or, if you don't, but you just have your own results because of the process that you've used, use that as well. Social proof builds confidence in their decision. Every time they hear about another person that has found success, they're like, oh, if that person can do it, oh, if that person saw that, oh! And so, the more you can give them proof, the more confidence and the more trust they have in your solution.Problem, promise, proof, pitch. Did you see that? There are 3 things to do before you ever sell them anything. And this is a clear, specific offer, and it includes, here are your next steps. And I tell them, hey, you need to go in and click the link in the chat. You'd want to tell them exactly what to do, no friction in the buying process.This is perfect for a webinar. You have 45 minutes to build trust before you ever pitch them. And you're not asking strangers to buy, you're asking people who have received massive value from whatever it is that you have taught. So... Problem, promise, proof, and pitch.Thomas Watson's Multiple Ask StrategyNext, this is tactic number two. This is IBM's Thomas Watson Sr. He teaches that you need to ask for the sale multiple times, not just one time. In fact, in the early 1900s, he would tell his salespeople, ask for the order 5 times in the presentation. I can... y'all are like, icky, icky, icky.You know what? If it solves their problem, you need to ask, and that is something... it is said that a person needs to hear a sales pitch 7 times before anything that you want them to move in action, 7 times before they will take action. He's talking about 5 times. So, ask for the sale multiple times. That can be an email. It can be in a webinar, it could be in a Facebook Live. wherever.So, how do we do this modern-wise, email sequence? First, you could give a direct pitch, then you might handle objections, you can offer different payment plans, you do need to create some sort of urgency and scarcity, and then a final call to action, and maybe send those emails out over a series of several days.So, in my VIP webinar day, I am going to be giving you templates on how you can do these different emails, and you can just basically fill in the missing information, exactly how you can go into soft asks, like Thomas Watson, IBM man, 5 times. I'm going to show you different ways, so you can do something called a trial close in your webinar presentation.Mary Kay Ash's Feel, Felt, Found MethodAlright, number 3, Mary Kay Ash. Mary Kay Cosmetics. She did not like selling. She started her empire in 1963 at age 45 with $5,000, and she felt icky asking for the sales. You notice a little thing. Who was it? Dale Carnegie. He didn't like rejection, but he also was afraid to tell people what he had. Mary Kay, she was terrible at closing the sale because she took the rejection personally.One thing I learned in network marketing, you need to count your no's. How many people need to say no before you get a yes? And then you just focus on that until... because you know you're going to be getting yesses, say, every 10 times.Well, Mary Kay's breakthrough came when she developed the feel, felt, found method for handling objections, and this is what she would say. I understand how you feel, and then she would tell it. Others have felt the same way, and maybe tell a story. But here's what they found when they tried it.Pretty simple way. I just learned about this, and I think I am going to be using it in some of my, upcoming classes that I teach. This approach helped Mary Kay build a billion-dollar company and empowered thousands of women to become successful entrepreneurs.All right, this validates that emotions, those feelings, and the way they feel, and others felt that way, too. That, we can take that and redirect it into a positive outcome. Making your close, making your pitch, your sale feel more collaborative rather than confrontational.Your Action Steps This WeekYou can use your sales page to do this in writing, you can use your webinar, you can use your emails. If you want to plan your webinar in 7 days, there's some stuff in there to help you with this. You can get our 7-day webinar action plan.So, I would encourage you, whatever method you use. Practice your pitch out loud this week. Record yourself giving your pitch. You can practice the feel, felt, and found method with some common objections. Or you can role play with a family member. Time yourself and see if you can clearly communicate what your offer is in 60 seconds. It's an elevator pitch. Now, I wouldn't do that when I first meet someone, but you need to be able to know how to communicate that transformation in 60 seconds or less.Three Key TakeawaysSo, 3 historical lessons that we talked about. Dale Carnegie went from selling to serving. Selling is serving. It's not convincing. Two, Watson, persistent pace. Most sales happen after multiple asks. And most people give up after one ask, including some of us. 3. Mary Kay, she handled objections with empathy. Not arguments. How people were feeling.So, this week, I'm going to challenge you. Reframe every sales conversation, every sales... actually, I would just pick one sales page. And work on that. And go and see if you are offering some sort of empathy, or are you offering the problem, the promise, the proof. Yeah, testimonials, and then the pitch. Look if you offer that in your sales page, or if you just tell a bunch of features.Think about, how can I help these people make the best decisions for the situation? And your product isn't for everyone. My product, my mastermind isn't for everyone. My VIP day isn't for everyone, although I do think it's for anyone that wants to scale and make consistent income. Events drive sales. Sometimes, that means people do buy from you, and sometimes it doesn't. Both outcomes, you are serving your people.Remember, people don't buy products or services. They buy a better version of themselves. They buy solutions to their problems. They want to see themselves become a better person, or their kids become a better person, or their family. Your job is not to convince them that what they need is what you're selling. Your job is to help them see that they're capable of a transformation that they are searching for, and you can walk with them and journey with them along the way.Ready to master the art of selling through serving? Join our VIP webinar day on September 20th. If you want to quit worrying about feeling icky with selling and close the sale with integrity and empathy, I would love to help you, because it has made a difference in our business.

Struggling with feast-or-famine months in your business? In this episode we walk through the “consistency code” — practical systems you can use right now to get to consistent sales without living in constant launch stress.You’ll leave with simple, actionable tactics you can implement this week to steady your income and reclaim your time.✅The subscription model secret that's been working since the 17th century (and how to adapt it for your business) ✅How to set up evergreen funnels that sell for you 24/7 (even while you sleep!)✅How to mix live launches with evergreen offers for steady spikes and long-term sales✅How webinars drive sales✅A one-step action to decide if your product is ready for evergreenRecommended Resources:7-Day Webinar Action Plan VIP Day: The Webinar Sales System: Create, Market & Sell Without the StressShow Notes:The Consistency Code - How to Smooth Out Sales in Your BusinessHey everyone, Kerry Beck here with Family eBiz, where we help you start and scale your online business and find freedom in your life. So you can do what you're called to do, what's most important to you, and where you are right now.We are in the middle of a series on consistent sales. We have covered so many great topics. Today, we're going to be talking about the consistency code. How do we smooth out sales in our business?The Sales Rollercoaster ProblemHave you ever been on the sales rollercoaster? Oh, yeah, I got a lot of sales. Oh my goodness, there's nothing. And you have incredible months, and then other months you have crickets.The reality check is volatility comes from relying solely on launches, and you're having to launch something every single month just to make a sustainable amount of income. We need to take a step back and look at some systems that you could put into place and jump off the sales rollercoaster.We're going to talk about how do you build reliable, predictable sales and no more income whiplash.Tactic #1: The Subscription ModelThis goes all the way back to the 17th century. There were publishers back there that were selling books and periodicals by subscriptions. You would sign up, and every month or quarter, you would be getting a new book, or a new book of the month, I think is what they used to call it.The modern view of that with physical products, we can talk about something called the Dollar Shave Club. This is where they sort of bring back the razor blade subscription model. And every month, you get some new razor blades at a discounted price.Another one are all these kid ones that you see all the time, and you can join up, and they get a little activity every month with the supplies in that box. So, a lot of people have gone to subscription boxes.You can actually look at this, too, from a digital view. I have something called Gigi's Mailbox Club, and that is where you sign up, and every month you get a Bible lesson with... you don't get the supplies, but I give you the verse, the Bible story, the craft, the snack, and some extra things as well. And so that is in a members area.Another thing that I do, basically, with Family eBiz is we have a mastermind. And so I have businesses like yours that pay me every month, and we meet in small groups, and we help each other out. We brainstorm things that can help. We look for strategies for your specific business, and how you can get to the next level.The thing about the subscription model is recurring systems create predictability. Let me repeat that. Recurring systems create predictability. You can't rely on one-time launches forever. You will go crazy, and I actually tried to do that.Every month, I had something new going, and then I decided to take a step back and find a new way. Because it was killing me, coming up with a new webinar every month, and which product, and after a while, they didn't really care. They were just getting on the webinar to get some information, and they weren't really buying.Making Peace with SystemsThis is maybe a mindset shift for many of you. You need to make peace with systems. Systems will offer stability. They do not stifle your creativity. In fact, they enable it, because you have a system in place, and you can be creative within that system.Say goodbye to the launch roulette. That is an emotional rollercoaster. You're worrying whether this month you're gonna have enough money.Consistent sales free you to focus on what truly matters, and that is serving your audience and creating solutions for their problems. And a membership or a subscription is one way that you can steady out your sales and have more consistent sales.Tactic #2: Evergreen FunnelsWhat is an evergreen funnel? It is an automated system that will sell your offer continuously, day in and day out. You've seen them. You go in, you sign up for something, and then they say, do you want to watch it tonight at 7 or tomorrow at 10 a.m? You click it, and the platform will figure it all out, and it will, at 7 at night, it'll send you an email with that recording, and it looks like it's live.There is a lady named Gillian Perkins. She built a funnel that earned her $72,000 with a 4-6% conversion from cold traffic. She's an entrepreneur, a podcaster, a content creator, and a homeschooling mom of five.She teaches these different business strategies so that people can find freedom in their life. Two platforms that she uses: ConvertKit for email and Easy Webinar for webinars. She uses a webinar to steady herself with an evergreen funnel.Now, I want to have a caveat. You don't just go in and make an evergreen funnel. I personally believe you must launch your product, like a real live launch, three or four times. You've got to tweak it and find out what really works, get that webinar the best it can be so that it converts, and then you can turn it over to an evergreen funnel.Tactic #3: Mix Live Launches with Evergreen OffersLive launches generate spikes in income and excitement. I just had one, Homeschool Superheroes. Oh my goodness, that group was exciting. We were playing bingo, I was giving away prizes, we had speakers that were phenomenal. That was a spike in sales.But I can't do that every month. I can barely do it twice a year, but that is a launch, just like I launched my Raising Leaders, Not Followers course as well.You need to launch something live before you ever put it in Evergreen. When you do this, when you launch live, your webinar is your lead magnet. Events drive sales. Your webinar is your lead magnet. You give it for free, and then you're going to sell something on the end.But you do need to know your product. You need to refine your product. You need to know how to market that product so it converts. Just because you have it out there doesn't mean it's going to make sales.Y'all know my coach, Amy Porterfield. This is exactly what she teaches. She believes live launches help perfect your messaging, and then she also teaches how you can take that live launch and turn it into an evergreen product.She teaches webinars, because they work. They make sales. And if you're afraid of it, just say, okay, I'm gonna do one for 20 minutes, and that's it. It doesn't have to be an hour long.For Amy, she does not have a lot of products. She sells her DCA course in September, once a year, and then she has an evergreen course, List Builder Society, and that is available all year long. And so that is what smooths it out.For me, I do launch my Raising Leaders 3 times a year, and then I have backup things. I have some e-books and unit studies and things like that that I will sell that are available at all times.Your Next StepsWhat do you need to do today? I want you to pick one existing product or a plan product. Decide, is it ready to go evergreen, or do you need one more final live launch to optimize it? If you've never launched it, then you need to launch it.Once you've launched it 3 or 4 times, you've tweaked it with how the whole funnel works, then you can turn it into evergreen. So, what is that one existing or planned product? And then plan your next step. Either draft your evergreen funnel, or schedule your final live launch.Both of them need a good, solid webinar. And if you're not sure how to plan a webinar, I have a free tool for you. It is our 7-Day Webinar Action Plan, and you can get that at familyebiz.com/7-day-webinar.Systems beat sporadic hustle every time. Subscription systems aren't new. They've created income stability for centuries. Let's follow something that's proven. Evergreen funnels automate consistent sales. Live launches can fuel evergreen success, if you do it thoughtfully, and you pay attention to how your marketing is.So, build your business on a foundation of steady systems, not launch pressure. Your creativity and your bottom line will thank you.Ready to build a stable webinar that converts? Join me for our VIP Webinar Day where I'll teach you all the moving pieces you need to know. A webinar isn't just teaching, and then at the end go, hey, by the way, I got this. There are so many little components that make the difference between a webinar that converts and one that doesn't.

Many people collect email addresses, but never see sales. This episode lays out three hidden reasons your list isn’t buying and simple fixes to convert leads into customers.You’ll get practical steps — welcome sequences, messaging changes, and urgency tactics — that you can apply this week. Discover:✅3 hidden conversion killers✅Why your messaging may be falling flat (and the fix that makes sales easier)✅How to create urgency that motivates action without being pushy or salesy✅Two simple ways to warm up leads before you ever pitch✅My exact webinar bonus system that gets leads to buy on the spot✅The trust gap that keeps your list cold—and how to close it fastResources Mentioned:7-Day Webinar Action PlanWebinar VIP DayShow Notes:Hey everyone, Kerry Beck here with Family eBiz, where we help you start and scale online businesses to find freedom in your life to do what you're called to.We are in the middle of a series about making consistent sales. Some of y'all just want to make some sales. I get it. We've been talking about problems that we have in our business. I would say problems, I would say challenges, all right?Hey everyone, Kerry Beck here with Family eBiz, where we help you start and scale online businesses to find freedom in your life to do what you're called to.We are in the middle of a series about making consistent sales. Some of y'all just want to make some sales. I get it. We've been talking about problems that we have in our business. I would say problems, I would say challenges, all right?One of the things I hear from y'all over and over are, why are my people not buying? We're going to talk about that and how you can fix it. Three different ways that you can fix it. Because you say, I have an email list, but no sales. I can't convert my leads, email list.Well, let me tell you, we're going to talk about 3 hidden reasons your leads aren't buying, and some small fixes that can turn that around immediately.The Sarah Blakely Trust FactorI think I've told this story before about Sarah Blakely. She started Spanx with about $5,000 in her savings. She believed she was solving a real problem. She wasn't hesitated in demonstrating how this worked. In fact, she believed building trust with her future customers was the most important thing to do right now. Not to scale her business, but to build that trust. She would even go into the store bathroom to change, to build trust before scaling.Spanx hit $4 million in its first year and continues to grow exponentially. So what did she focus on? Focused on trust with her future buyers.Reason Number One: Trust Is MissingNumber one reason people don't buy from you is maybe they don't trust you. There is some trust factor that is missing. Without trust, those leads, that email list, is just gonna stay cautious, and they are not going to buy from you.This is why I think there are two ways that you can build trust. One is a welcome series or a nurture series, and two are webinars. Webinars give you a chance to teach and give good value to your people before you ever offer them a product, and you also build a relationship with them over time. A welcome email series can do that also.Do you have a welcome email series? What's in it? It doesn't include things that will build trust. I have to tell you, this is one of my goals in the next few months, is to rewrite some of my welcome series and my funnel, because I feel like I've got something new that I want to work on, but I need to really work on my email welcome series. Because I think there are other ways, many ways, that I could build more trust before I sell.You see, a welcome series and a webinar, they help you serve your audience with value before you sell to them. It allows you to point out maybe some of their pain points and some solutions before you sell them the best solution.Reason Number Two: The Value Isn't ClearReason number two, the value just isn't clear. There is some kind of messaging problem, there's some kind of... they don't get the problem and the solution, or they don't identify and resonate with the problem. So they don't see their need for a solution.You see, people buy on emotion, they justify on logic. Zig Ziglar used to say that. People buy on emotion, but they justify with logic. They need some emotional context, they need stories to where they can identify themselves, not a bunch of features. Oh, we got 6 modules, they each have 3 videos, you're gonna get these 4 bonuses. They're like, who cares? Give me a story how this is gonna help me.Thomas Edison, you know, the inventor of electricity, or he sold electricity, he invented the light bulb. He showed the transformative value of that light bulb, because the light bulb was safer than a candle or a kerosene lamp, it was brighter, and it was cleaner than the gas lights they had. So he showed the transformation so people would buy electricity for his light bulb.Your message should paint... now, get this, if you're multitasking, come back to me. Your messaging should paint a before and after vision that is so clear that they're not going to hesitate. You want to overcome any kind of objection and hesitation.Questions to Ask Yourself About Your MessagingSo, here are some questions to ask yourself. What problem are you solving? What transformation will your buyer receive? And then, is that what they need? Or is your product going to solve that problem? Is that really what they need or want? If they don't want it, you're going to have to back up and do some more emotional showing them the transformation. Because a lot of times, they think they want this, but they really need that. And so we need to make sure there's clear messaging on all of that.Biggest thing, transformation. Do you have testimonials? If you have testimonials, you need to put them everywhere in your emails, and this is some of the thing I'm speaking to myself. That's what we need to put out there, so that people can see that others are seeing transformation with the products, or with the membership, or whatever it is that you're selling.Reason Number Three: There's No UrgencyNumber one reason. Trust is missing, number two, the value isn't clear, and number three, there's no urgency. You see, I believe you can drive action with your future customers when there are some deadlines and bonuses.Have you ever put off buying something because you just thought you could get it later? Yeah, I even did it when I knew I couldn't get it later. Most of your people aren't buying because there's no urgency whatsoever.Jennifer Maker had a craft summit several years ago, and I was like, oh, I'll just get that later. And unfortunately, I got it after the super price, and had to buy the early bird price, so I at least saved a little money. But it's because I didn't sense as much urgency as I probably should have. I thought I'll just get it later, and then I put it off too late and had to spend more money.Real-Life Examples of Urgency in ActionI'm gonna give you two more real-life examples where urgency makes all the difference. Let's just think, I know you may not be in the United States, but we have a tax filing deadline on April 15th. Millions of Americans know they need to file their taxes by April 15th, but what do they do for months? They procrastinate, and they say a majority of the files come in in the last 48 hours. Or, you're like me, I just file an extension so I can do it in October. I procrastinate there.Those deadlines make a difference, alright? And without a deadline for your offer, people are just going to delay action, even if they really want your product. Like, I really wanted Jennifer's, but I dilly-dally to rail.So what can we do? We can use something like a launch, where you have an open date and a close date. I just did Raising Leaders. It opened on a Friday, and it closed the following Friday. So you can do a launch.The other thing is on a webinar, you can say, this is available right now for the next 24 hours, or I actually, on my webinars, I give them a special bonus if they buy before I finish that class. And for raising leaders, it's a $10 Amazon gift card. Yeah, it's money out of my pocket. They're spending $197 for this course. And if that $10 card will help them, and I explained why I'm giving them that. It's because you could buy a classic book, you could buy a learning toy. I give them specific ways they could use it.But, it was just a week and a half ago. I had two people. They bought on that course, bought on that webinar, on that masterclass, and I sent them a $10 Amazon card. Or, with the webinar, another thing that you can do is offer a 24-hour bonus. That's a fast action bonus. Hey, you order... if you buy now, you're going to get this bonus that no one else is going to get. So, deadlines are good. They create urgency and some scarcity.The Disney Vault Strategy That Helps Convert Leads into CustomersAnother one is Disney. Real-life example. They had a vault in the 1980s to the 2000s where you could get VHS, okay, some of y'all may be too young to know what that is, is old videotape, or a DVD movie. They were in the vault. But most families would just go, oh, well, I'll just buy it later. When I need it.Well, you know what Disney did? They rethink, they changed their mindset, and they changed their customers' mindset. They started putting out special edition movies with bonuses, and it was limited. You can only get this special edition for the next... for this month, let's say. And parents rushed to buy that movie before it returned to the vault, where you couldn't get it anymore. Their sales skyrocketed.How can that apply to you? You can combine a limited time availability with an added bonus. That's what I do with my launches, with my webinar classes. You can only join Raising Leaders, Not Followers, three times a year, and this is one of those times. I have people in there going, will you open this again this year? I'm like, no, it will be 2026. And really, right now when I'm recording this, this is August, they can't join again until March. So however many months that is, that's a lot of time to wait, if it is something that you're interested in.Some other things, a replay deadline. Maybe you offer a replay, maybe you don't, only to people that ask, but that replay deadline, this is only available till now, and then it disappears. That replay is what's going to sell it, because it's the webinar that will give good value, build trust, build value, show the value, and yet give a deadline, so they have to get it now.The Three Ways to Convert Leads into Customers SummarySo those are the three things. Reason one is lack trust. Reason 2, there's a value messaging problem. They don't see the value, and reason three is you have no deadline, no scarcity or urgency.Without that urgency, even a high-value offer, tons of value, they know they need it. But it'll get ignored because there's no urgency. So deadlines, plus bonuses, and a clear call to action. You've got to tell people exactly what to do. In my emails, I'm like. Click here to sign up now. I tell them, in my sales page, click here, or in my webinar, look at the chat, click that button, I tell them exactly what to do. That is a clear call to action. And that excites your audience.When you have small, time-sensitive incentive, that can inspire them to action.Your Action StepsSo what I want you to do today, or this week, I want you to look at your products, your launches, your email sequences. Pick one. Pick one funnel, maybe, one product. And see how you could launch it in the next month or two. And I would encourage you to use a webinar and a series of email sequences. Webinar plus email sequences do wonders.And so, look at that funnel, and then how can you add urgency? Where is one place, one way that you could add a deadline, and if you do a webinar, that's real easy. Hey, this is only available for the next week, or two days, or whatever, or add a bonus that is a limited time bonus. What could you add? Leave something in the chat and let me know exactly what you decide. What's that one product, and where are you going to add urgency?Remember, events drive sales, so test it. Once you get that up, set up a webinar, and have people sign up, and get going on that.Resources to Help YouAll right, we are teaching, well, two things. I have a 7-day webinar action plan, completely free. It'll help you organize your whole webinar, and even a day in there to actually give the webinar. So, you've got plenty of stuff there. You can go to FamilyEbiz.com/7daywebinar. It's in the show notes, and then I am teaching a VIP day all about webinars. Super excited, because we've been using webinars since 2006, I think. Wow, that's almost 20 years!But webinars work. They drive sales because they are events. Just think, when you go to a convention, people spend money there because they're at an event, and they're all excited, and they start to see, well, how this can help them. So please join me with the VIP webinar day. I can't wait to share some of the things that have worked, and some of the tweaks that we are making right now. I saw some really cool things that I am going to be putting into practice to get people on that live webinar. And I'll share it with you at the VIP date.I am Kerry Beck with Family eBiz. We'll talk to you next time.

Too many business owners try to sell to everyone — and end up reaching no one. In this episode, we’re breaking down how to identify your marketing to target audiences so you can stop guessing and start connecting with the right buyers.You’ll discover how narrowing your focus creates clarity in your message, confidence in your sales, and consistent growth in your business. Real stories, simple strategies, and proven steps will guide you in finding the right people who are already waiting for your solution.✅Why selling to everyone is the fastest way to stall your business✅Why JCPenney lost billions trying to appeal to everyone (while Target doubled down and thrived)✅The simple 2-question survey that becomes a goldmine for conversions ✅How to create a customer profile that practically writes your sales pages for you ✅Why webinars are the secret weapon for pre-qualifying your best buyers ✅My exact process for narrowing your niche without losing salesRecommended Resources:7-Day Webinar Action PlanWebinar VIP DayShow Notes:Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale their online businesses, giving you strategies so you can be successful and find freedom in your life to do what you're called to do.This is our second episode in the middle of a series on consistent sales. How do you make consistent sales? Last time we talked about it's not the traffic, it's your sales conversion. Hopefully, if you didn't get that, go back. Some of you do need more traffic, I understand that, but some of you need to rework your sales pages, or your events, or whatever you're using to sell your product.Today, we're going to talk about stop guessing how to sell, or more importantly, what to sell. I want to help you find the right buyers for your product.Not Everyone Is Your CustomerNot everyone is your customer. In fact, the fastest way to fail your business is to try to sell to everyone. We want... well, we don't want to lose anyone. Maybe that person will buy, maybe that person will buy, so I'm going to try to sell my product to everyone.You see, businesses thrive when they know exactly who their buyers are. They create products, and they market those products just for that segment of the world, of the audiences out there.The Power of Narrowing Your Marketing to Target AudiencesLet's talk about how can we narrow our niche. It's been said, the tighter the niche, the more you get rich. The power of narrowing it down. Who is your audience?Let's take a look back, just 15 years ago, 2010, we had two stores, retail stores. We had Target and JCPenney. In the early 2010s, JCPenney's tried to be everyone, be everything to everyone. They had generic pricing, they had a broad appeal, and you know what happened? Their sales tanked by billions.On the other hand, Target doubled down, and they found a specific audience. I actually remember these days, because they went from just t-shirts and, like, cheap clothes, sort of, comparable to Walmart. They said, we are going to focus on women, moms, that are style-conscious, but want something that is affordable. And they doubled down on that, and their sales grew.You see, they knew the power of finding and narrowing their niche. The broad audiences dilute your message, but specific audiences can convert. Target went all in, they brought in lines, they brought in designers, and they also made it affordable. These were people that couldn't just go get designer clothes for $500, but they could pay $35 for it. They really looked, and they knew exactly who their audience was.People Buy Solutions, Not ProductsThis is a mindset shift. We sell to who? This little group, not everyone. People don't buy products. They buy solutions to their problems. If you don't know who your audience is, then you don't know what their problem is.Who has the problem that you're solving? You have to know who it is so you can position your product as the solution. Instead of asking, how do I sell more? That's what most of you are like, I gotta go make another product, I gotta go make another product. Instead of, how do I sell more? Who am I really selling to?I had to do this in my homeschool business. I have things that pretty much any homeschooler could use, but I had to really narrow down. One, I narrowed down to the Christian homeschooler market. Two, ones that were overwhelmed and wanted to add more purpose, they wanted to know their kids were going to be okay when they graduated. That's when I began my flagship product of raising leaders, not followers. It is not for everyone. It is not cheap. It's $197. I had to narrow down who that audience is and then show them the transformation.Tip Number One: Listen FirstYou've got to listen to your audience. Tip number one, listen first with surveys and replies. When I launched, or before I launched, Raising Leaders, Not Followers, about 3 years ago, I did several things called validation calls. I got on Zoom with people that had done some of my Raising Leaders work before, and I asked them questions and I listened. Then I used their vocabulary when it came time to talk about the transformation. I didn't use mine. I used real, live homeschool moms out there.Have you done any validation calls? How could you do this? You could start a two-question survey. Super simple. What's your biggest struggle right now with losing weight? With budgeting my money, with getting my kid's attitude in line. What is your biggest struggle? What would solving that mean for you? Those are just two of the questions that I asked.If you get answers to these questions, that is a goldmine for you to be able to convert your readers, your listeners, your watchers into buyers. You want to use their language, and just let them reply to an email, or set up a quick little Google form.There's a man named Ryan Levesque. He has the ASK method. He built a multi-million dollar business by starting with quizzes and surveys. He wanted to find out what each group's problem is, and then speak directly to their pain points. That's an advanced way, but segmenting your list.I have moms that I can pull up that are all into, I need help with attitude. I have some that need help with character. I have some that need help homeschooling. I have some that need help planning and organizing. When I segment them or tag them in AWeber, then I can send them specific emails, specifically to their pain point. That's what Ryan Levesque did.Understanding Pain Points Makes Sales EasyWhen you understand their pain point, your webinars and your sales pages practically write themselves. Especially on a webinar. I start out on my webinar first thing after I've said, here we are, and here's what we're gonna do. Quick win. I find whatever their pain point is, and in 5 minutes, I give them a little activity that they can do, that they can get a quick win. If you don't know that activity, then you need to start using it immediately.Tip Number Two: Create a Simple Customer ProfileNumber two tip. Create a simple customer profile. I highly encourage you to know your customer inside out, but for those of you that are just starting, or maybe you're going to go a different avenue. 3 to 5 traits. Don't overcomplicate.You want to find out who your best buyer is? Some things you might ask: what's their age? What's their family situation, their work situation? What is their biggest frustration or challenge, and what transformation do they want to see in their life, in their work, in their family, wherever?Henry Ford, who founded the Ford Motor Company, he built the Model T. He did not build it for every family in the United States. Rich people could go buy a Cadillac, or whatever was out there, a Rolls Royce. He didn't build just a car. He built a car for the average American family. They needed something affordable and reliable, and that's what he did. He focused on one clear customer, someone that didn't have maybe as much money as the rich people, and someone that wanted something reliable, and he dominated that market.You need a clear profile of who your audience is, and that will guide you into what products to create and what messaging you're going to use. You've got to know your customer, and if you don't know that, you need to know that before you ever create products.Some of y'all are... I got 10 products and I'm not making any money. Pick one of them, figure out who the audience is that this product solves a problem for, what is the problem, and just go all in trying to sell that for the next 2 or 3 months.Tip Number Three: Use Webinars to Pre-Qualify Your Marketing Target AudienceI personally love webinars. I call them masterclasses. This is a way we can pre-qualify the buyers. Just think about it. If you go to a webinar, masterclass, whatever you want to call it. And you register, you show up, and you stay to the end. Are you interested, or just sort of, I don't know. Yeah, you're highly interested!A live event isn't just for selling, it's for filtering your best buyers. I did some webinars in the last couple weeks, and I had people show up. I had people apologize for not being able to stay till the end, can you send me a replay? They were all into this.Just think, I have a chance to build trust and give value for 30, 45 minutes. Then I can sell them, but I'm not just selling them. I am serving them, and I'm giving them a solution. If I listen to someone to the end, I'm probably interested, like, can you give me some more help? You're not selling, you're serving, and you're helping them.Webinars or online events help you build trust, but also offer urgency. And you find exactly your right buyers. You get someone on live, they see who you are, they see how you teach. You can pre-qualify who your buyers are just by using a webinar.Action Steps for YouI've got a couple exercises for you to do. Number 1, write down your top 3 buyer traits. Write it down right now. When you finish this, write that down. Then think, where are these people hanging out? How can I serve them better?Some of y'all have told me, no one ever replies. Well, you don't give up. You keep going. When I first looked for some feedback, no one replied. Did I give up? No. I moved from email to DMs on social media. And that's where they work. Maybe get in some groups, and don't sell anything, you are doing research.Go find where they hang out on YouTube, or Instagram, or social, or do you have some people on your email list that you can actually talk to? You need to get your three buyer traits, go find those people, and find out what their problem is, and how your product can solve your problem.Remember These Key PointsRemember, don't sell to everyone. Use surveys to listen to your people. Create a simple profile. Use webinars as a buyer filter.If you are in my Facebook group, share your buyer profile inside the Facebook group. I would love for us to start sharing and see who you could connect with. Maybe someone else has a similar buyer profile, and you could collaborate with them. Tag me when you put that on that Facebook post as well.Get the 7-Day Webinar Action Plan: You can go to familyebiz.com/7-day-webinar for a step-by-step plan that gives you one page with all seven days, and then some pages that you can fill out the information that you need for that day.All-Day Webinar Training: In September, I think it's September 20th, whatever that Saturday is, I am going to be doing an all-day training on webinars. Many of you have asked me for help on webinars, or master classes, or workshops, whatever you want to call it. I'm going to show you why it works, how you use it, how to set up your webinar, different kinds of email and follow-up as well. You can go to familyebiz.com/VIP-webinar and go ahead and sign up for it.I'd love to get to know you. I would love to help you. I would love to help you increase and be able to finish strong in 2025. Get consistent sales.Hey, I am Kerry Beck with Family eBiz. We'll talk to you next time.

So many entrepreneurs believe traffic is the solution to their sales struggles. But the truth is, traffic isn't a problem—increasing sales conversions is. In this episode, Kerry shows how to shift your focus from chasing clicks to creating consistent sales.You’ll discover: ✅ Why traffic isn’t the real obstacle in business growth ✅ The timeless sales lesson from Sears that still applies today ✅ How one entrepreneur made $18k with just 500 subscribers ✅ 3 proven conversion boosters that increase yeses ✅ Why live webinars are one of the best tools for trust and urgencyReady to take action? Grab the Business Marketing Roadmap mentioned in the episode and plan your next sales success!Mentioned Resource:Business Marketing RoadmapShow Notes:Hey everyone, Kerry Beck here with FamilyEbiz, where we help families start and scale their online business to find freedom in their life to do what they've been called to do. To enjoy their family, to enjoy their friends, or whatever, serve those around them.We are kicking off today a new series. It is all about consistent sales, and today we're going to be going through consistent sales. Do you make consistent sales? If not, hopefully over the next 5 weeks, you're going to come up with some strategies that you can implement like this.The Real Problem Isn't What You ThinkPretty simple. I'm going to share one of those today, because a lot of you are saying to yourself, if I just had more traffic, I'd make more sales. Well, honestly, the truth is traffic isn't the problem, maybe conversion is.Some of you need more traffic, but some of you need to learn, when they land on your page, how do we convert them into a sale? Oftentimes, we're all good about all the freebies, but we just get freebie seekers. We're not really finding people that are buyers, because we really maybe don't know how to convert them.So today, we are going to start with conversions.Lessons from the 1800s Sears CatalogI'm going to go all the way back to the 1800s with a company called Sears. I don't even know if some of y'all know what Sears is. I grew up… we, this is in the 60s, we got the Sears catalog before Christmas, and you could circle the things that you wanted for Christmas, and that would begin our Christmas list.Well, Sears actually, back in the late 1800s, realized it wasn't how many people saw their catalog, it was about making it easy for the customer to say yes. Do you make it easy for your potential customer to say yes?In fact, here's what Sears did. They started adding detailed descriptions, guarantees, payment options, things that built up trust and eventually increased their conversions. Here's a few things that they actually wrote in the catalog. "Our illustrations and descriptions enable you to order intelligently. In fact, so that you can tell what you are getting as well as if you were in our store selecting the goods from our stock."They wanted their descriptions and their images in the… it was a paper catalog, but let's just transfer it on to online. They wanted that to make you feel as if you were standing right there in the store, looking at that product itself.Sears didn't just send catalogs, they built trust with accurate descriptions, visual fidelity, risk-free guarantees, and consistent pricing. They offered, like even a sewing machine for 2 years. If you wanted to send it back, you could send it back. They had guarantee or warranties on the products that you bought through the catalog.These tactics turn skeptical buyers, they're in the catalog, they're not so sure, all of a sudden they gain confidence, and they trusted Sears, showing it's not always about reaching more people, but making the experience more yes-worthy.The Power of Small Lists Done RightWhat's the application for you, online marketer? You don't necessarily need more people at your door, you need more people saying yes. How are you building trust, and how are you resonating with the people that land on the page? Can they see themselves in using that product and seeing the transformation?Another illustration is current. Her name is Jan Ditchfield. She was a former fundraiser and revenue strategist. She launched her first digital course with about 557 email subscribers and a very modest social media following. She had, let's see, 1,689 Instagram followers.Well, she had a very small audience, and in her first launch of this course, she made $18,425 in sales from 29 people enrolling in her course. No ads! That is a very small list. If you have a small list that's 500 or maybe under 1,000, you can make money.You see, this lady, Jan, her early success paved the way to making over $145,000 in revenue and eventually having a six-figure income. This is a powerful truth about small list. It is something that I say, but also my coach and mentor, Amy Porterfield, says as well. And it's not about how many people are on your list, it's how deeply you connect to them.Serve Before You SellAre you connecting with them? Are you just sending them offers all the time? How do people know that what you're going to offer them is going to give them the transformation they're looking for? When they see that value, they're willing to spend money on it. So I think a lot of this is your mindset shift.Sales is not just clicks and money. Sales start with serving your audience. You've heard me say it over and over. Serve before you sail.Now, I'm gonna tell you, I personally think the easiest way to do this is with webinars. I used a webinar just last week. It was my Racing Leaders, Not Followers. For those of you that aren't familiar with me, I have a homeschool business, so that's more of a niche-type business. It's not all about online marketing or selling to them.But a webinar allows you to teach first, give really good value. You present with them the next step, which is your offer. And so I taught them about homeschooling with purpose and intention, and then at the end, so that was about 30, 40… that was about 45 minutes.And then, I know some of them would want more. I can only include so much information in 45 minutes, so I offered them my Raising Leaders, Not Followers course. And within that webinar, I had two people spend $197 each on a homeschool course. I have a lot of homeschool businesses, and they don't spend money. It's all about how you set it up. It's all about how you build trust. It's all about how you serve your audience, and then you can sell them something that they see the transformation.Three Tactical Conversion BoostersAnd so, that's what happened to me last week. It was August 15th. And, I did… I normally don't make many sales on a webinar. It's usually after that, and I've talked to them about different things. So, I want to give you a few tactical conversion boosters. Number one.Tactic #1: Fix Your Sales PageYour sales page. Use your sales page. If it is not making sales, you need to look, one, does this really even affect the person's problem? Does it help their problem? And then, I think it's important that you tweak it.You made your sales page. It's not converting for a reason. I have to tell you a story. A little over a month ago, I opened our shopping cart for Homeschool Superheroes, and that first week, I was hardly… Hardly anyone was upgrading to VIP, so they were coming for the free ticket, but not the paid upgrade to VIP.I spent about 3 or 4 hours rewriting the headline in the first little section that, more than likely, everyone's going to read through those first few sections. So I changed it. And I made sure that the reader could see themselves in whatever I was saying, so that it resonated. What I was writing on that page resonated with the reader. I also made sure I was focusing on benefits and not features.And you know what? That weekend, I started making consistent sales for the next several weeks. Consistent sales. And I believe some of it was based on tweaking my sales page. Does your sales page convert? If you know it converts, then you can go on and increase those sales.Tactic #2: Live Events Are BestNow, I will tell you, tactic number two, sales pages can't answer all the objections in real time. But an event can. That can be a webinar. I love webinars. I believe live is the best. It converts better than any automated class or replay.In fact, right now, as I am recording this, I decided that I would offer another live class tomorrow, because I believe it will sell this course. The course is only open for a few days, and so I will be offering another masterclass I.e, webinar.There's a book called How… this is put out by Dream Life Lab, and they actually have done research saying there is superior impact of live webinars, because it naturally has a chat in it that you can go back and forth, and a Q&A, so you can immediately address any and all of the objections that people have. Compared to a pre-recorded video, you might cover some of the objections, but not necessarily everyone on that particular webinar.So… Events drive sales, and I believe a live event is better than any type of event. Now, another, suggestion is Russell Brunson. He talks about high-converting webinars, and he says, if you want to do a good webinar, you need to find one major objection and address it early in the webinar. Just address it straight up, so that they are like, yeah, that is my problem. All right, and then you'll move into that Q&A and even dive deeper into some of their objections.Tactic #3: Use Scarcity and Urgency EthicallyOkay, so, number one tactic, use your sales page. Number two tactic is live is best. Number three, scarcity plus urgency, doing it ethically.So what do I mean? We need to offer scarcity and urgency. And again, events drive sales. You can have a flash sale, and it ends, and that flash sale may have discounted the price, or maybe has extra bonuses, but when it's all over, it's over.I'm gonna go back to homeschool superheroes. When last week, on Saturday, was the last day you could get, basically, the event price of $40. On Sunday, it went up to $75. I've already had two people email me about, can I get that discounted price? All right? And so, events drive sales, and having scarcity, like, you're gonna pull links away, or urgency, you better sign up by this time.So… Flash sales is one way that you can do it. Another way is webinars, because it just naturally… it's a live class. I always offer a fast action bonus, so anyone that bought, like for this one, anyone that bought my course during the webinar got a $10 Amazon card. And we know homeschoolers have things in that Amazon cart, and so it's an easy win. They feel like they're saving money.I mean, you can do whatever you want, but that's my fast action bonus. All right, and a webinar provides urgency for live attendance, because you're going to get something special, maybe bonuses, and limited time replays.Think about it this way. Back in the day, before we had this and everything else, and all the YouTube videos and Netflix. If you went to an early movie showing, like it was going to happen early before the rest of the world, you had to attend at a certain time in a certain place, and that created buzz and taking action. Webinars work the same way. They work the same way for digital products. Show up live, and here's what's going to happen.Your Action StepSo… Tactic one, use your sales page. Tactic two, live is best. And tactic three, use scarcity and urgency to get people to move quickly and take action.So what I want you to do, I don't want you to just chase a bunch of clicks. Clicks don't mean that much. You want them to click and buy. You want to convert them. So I would encourage you to pick one sales page, just one. That you're going to work on for the next 4 or 5 weeks, or one webinar registration page. Tweak it today.Tighten your message, add a benefit-focused headline, like I did for Homeschool superheroes, and clarify what is the next step. Tell them what to do. So many people don't tell their reader what to do. So you want to tweak. Pick one sales page or a webinar registration page that you are going to tweak today.The key takeaway here is that traffic is just noise without conversion. Events, flash sales, webinars are your bridge from an interested visitor to a happy customer. And I believe a live event is the best way. You actually get to visit with the people that are actually on there.Now, I will tell you, this is just the beginning of consistent sales. You have got to look at your conversion and find out why it's not working. Tweak that sales page, tweak that webinar registration page. And I will tell you that next week, we're going to talk about why people don't buy. And how to fix it with a power of a well-structured webinar or well-structured flash sale, why they don't buy, and how you can fix it.Want some help looking at the overall big picture of what you're doing? Grab my Business Marketing Roadmap to help you plan out the next quarter and your next month.

If you've ever put off launching your idea because it wasn’t “ready”, this episode is for you. Kerry shares powerful encouragement and real-life examples that prove imperfect action is the secret to building momentum—and a business.✅ Why most people fail from never starting (not from taking action)✅ How Pat Flynn made $7,000 his first month with an ugly, basic study guide✅ The MVP mindset that gets you launched faster than 6 months of planning✅ Sarah Blakely's $5,000 pantyhose hack that built a billion-dollar empire✅ Why confidence grows from action, not preparation✅ My challenge to help you take imperfect action this week (even if it feels cringe)Free Resource:FamilyEbiz Blueprint: Guide to Online BusinessShow Notes:Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses so they can find freedom in their life to do what they're called to do.We have been talking about confidence mindset and the value of what we offer. Today we're going to sort of wrap all of this up about launching your product because a lot of people are afraid to launch or to market their ideas. We're going to talk about something that's really important - it's called imperfect action. We'll talk about what this is through this episode.The Problem: Launch ParalysisBecause what happens is a lot of us get launch paralysis or action paralysis. You keep putting off that launch because it's not ready yet.The truth is, most people don't fail from action, they fail from never starting. So if you have not pulled the trigger and gotten your stuff out there, this episode is definitely for you. The longer you wait, the harder it gets.This episode is going to give you permission to launch before it is ready and before you feel ready. In fact, I have launched products that aren't even created because I was like, well, why am I going to create them if people don't end up buying them? I want to make sure I had a group of people ready for that particular course or product.Real Success Stories: Pat Flynn's Messy StartThere's a guy named Pat Flynn. He started Smart Passive Income after losing his architecture job. He launched a very basic study guide when he started - nothing fancy or flashy, just useful.I've done a lot of those. If you saw some of the things I launched especially 10 years ago, they're ugly, but they have content. Well, Pat Flynn made $7,000 the first month, and now he runs a multimillion dollar business.What is a lesson we can learn from him? Messy first offers can turn into something huge. Messy is good because you can learn from whatever your mistakes are, and believe me, I have made plenty.I was reading in my 5 year journal that a year ago I was running Homeschool Superheroes that week. I was like the tech was not working. It was taking 5 hours when I pushed the button to make something live, and it would be 5 hours later, and yet I pushed through it. I talked to those people. It was messy, it was falling apart, but I found some solutions. And after day 2, we got going and we were just fine.The MVP MindsetSo let's have an MVP mindset. What does MVP stand for? Minimum viable product - just the minimum of a product that is viable.You don't need a full course or a website to start. Actually, most of your email service providers have landing pages that you can make. Maybe not even sell something - let's just launch a landing page, a freebie or a beta round of a product that you want to sell, because action creates clarity, action creates confidence.The earlier you launch, the faster you'll get feedback and growth. As I mentioned this guy a couple weeks ago, I couldn't think of his last name - Dean Kennedy, one of his phrases is "good enough is good enough." I've talked about that. Fail fast.If you're going to fail, fail fast, learn your lessons and move on. Think about baseball players - a good baseball batter, I think their average is in the 300s. That means 3 out of 10 times they hit the ball. 7 out of 10 times they don't get on base, they strike out, or whatever. So remember, you just want to get out there and get going.Sarah Blakely's Creative SolutionAnother example is Sarah Blakely. She is the founder of Spanx. She started with about $5,000 savings.But let's back up a little bit. How did she even get this idea? You know what happened - she had to go to an event, and she did not have the proper undergarments for her white slacks that she was wearing. So she got out some control top pantyhose and cut off the feet and used them. That's what I call creative.She didn't have any fashion background, no business training. Then she made prototype after prototype, she pitched to stores. She even wrote her own patent. She is the youngest self-made female billionaire so far - that speaks volumes. She is in most all major stores today.So did she do it right? Did everything fall into place? No, but she took action.Your Launch Mindset ShiftSo your first launch, or maybe your next launch mindset, is this: stop aiming for perfect launch, aim for your first launch, aim for imperfect action. It doesn't matter. Just get something out there.People do not remember version 1.0. They remember the transformation that they had with whatever that course or product or ebook, whatever it is that you're giving. It is better to launch messy than stay stuck planning forever. That's action paralysis.Confidence grows from action, not from preparation. You've got to pull the trigger, and that is what will grow your confidence. So you need a minimum viable product (MVP), and then you need to get the mindset - it's not going to be perfect. Fail fast and just get something out there and then grow from there.Any type of imperfect action is going to move you further to success.Your Challenge This WeekSo here's what I'm going to challenge you to do: Launch something in public, even if it feels cringe. You got to get something out, maybe in the next week.Use any feedback that you get to improve. Your audience will love helping you on this journey. Celebrate every sale, every sign up - it's proof you're in motion. Put it in that wins folder that we talked about a few weeks ago, and then refine forward. Learn from your lessons and move forward.So this week, I'm going to say create a simple launch outline - no fancy funnel, no perfect graphics, just something real. Share it publicly. It can be a landing page, it can be a presale, it could be just a simple blog post wherever, and use your email service provider. If you don't have a website, just use it and get started.Imperfect action builds your business faster than 6 months of planning. Imperfect action builds your business.Thank you for spending time with me. If you're afraid of launching, I got you. It is sometimes a scary thing. Leave something in the comment, or share this with a friend, and y'all talk about how you can take imperfect action over the next week and begin to grow a real business.

If you’ve ever thought “I doubt myself” right before launching something new, you’re not alone. This episode is for you if you’ve poured your heart into your offer—but deep down you still wonder if it’s good enough, if anyone will buy it, or if you’re even “qualified” to sell it. Carrie shares her own struggles with imposter syndrome, how she overcame it, and how you can build confidence that lasts.You’ll learn how to validate your offer even if you’re just starting out. You’ll also find out why confidence—not certifications—is what your audience really needs from you. Hear real-world strategies for transforming your mindset and sales messaging.✅Why most qualified people feel like imposters (and it's not what you think)✅The "founding members" strategy I used to validate my course before launch✅How to shift from features to transformation in your messaging✅How $50 in sales from a stranger changes everything✅The simple reframe that took my sales page from crickets to conversionsResource Mentioned:FamilyEbiz Blueprint: Guide to Online BusinessShow Notes:Stop Letting Imposter Syndrome Make You Doubt YourselfWhat are some strategies to stop doubting yourself when launching your offers? Let's be honest, the struggle is real, entrepreneurs. You are busy. You've poured hours, maybe even months into creating something, but deep down there's still this nagging feeling. What if it's not good enough? What if people don't get results?I can relate. That is how I felt before I launched Raising Leaders, Not Followers. I knew it helped because it had changed the way that I homeschooled. But I still had that little nagging feeling deep down inside.The Expert Behind Imposter Syndrome ResearchDr. Valerie Young - and this is the coolest story - I was researching for this podcast episode, and Valerie came up, and I'm like, "Oh, my goodness, I know her!" I just messaged her on Facebook. She was at Wimbledon back in 2008, almost 20 years ago. That was the first mastermind that we joined with Yanik Silver.She is the author of "The Secret Thoughts of Successful Women," and she explains how most qualified people often feel like imposters. They underestimate their value and their credentials. They believe, "Oh, I just need one more certification, or just a little more experience before we're allowed to help people." And that's just not true.Why Qualified People Feel Like FraudsShe says many people who suffer from imposter syndrome don't feel worthy of success even when they've earned it. In one of her talks, she was talking about a Harvard graduate who was working in a respectful leadership position who still felt like a fraud. Not because she lacked value, it was because she doubted her ability to deliver it.It goes back to this mindset within ourselves. What she had was changing people's lives. It was her confidence in delivering that.The Real Issue: Confidence, Not ValueYou might feel like your offer, your course, your product isn't worth money. I have seen so many of you price things at like $5, and I'm like, "at least $15 or $20 if you went to the time to create it." People are like, "I'm in the homeschool group, and they just don't spend money, so I can only charge $5 or $10."I sell a homeschool course for $197, and it sells. That speaks volumes, and it did take me some time to build that confidence and be able to do that. But there were strategies, and I'm going to share one of the things that I did before we launched it.Strategy #1: Validate with an Imperfect LaunchThe first thing I want you to consider is validating your product with an imperfect launch. It does not need to be perfect. What you want to do is test it with real people.I was looking for founding members. I figured if I could get 10 founding members to get this course - I may have even sold it to them for half off - and if I could get 10 people to work with me for about 6 weeks before I launched it, I could get feedback from them. They could try it. I could get testimonials from them as well.You'll find out what resonates with your audience, where they are getting stuck, what results they're already getting. And this is proof of your concept. Once someone says "this helped me so much," not only are you helping them, you're giving yourself more confidence.How Small Sales Build Big ConfidenceIt's been said that startup founders all struggled with imposter syndrome, but as they started to make sales and had people following them, their imposter syndrome faded. So just a few sales, some DMs with results, people thanking you - that imposter syndrome can reduce.Sometimes we can feel down, and we're like, "I'm not sure, no one bought it." But then all of a sudden a stranger buys it, and then another, and then they leave positive feedback. It changes everything.You can't fake traction. Even $50 in sales from someone you don't know tells you something's working.Strategy #2: Lead with Transformation, Not FeaturesIt's not about raking in thousands of dollars. It's about real people getting value from what you offer. We want to change our messaging from just telling them what it is to showing them the transformation.What's the difference between features and benefits? Feature: "You'll get 5 video trainings, 3 PDFs, and a checklist." Well, why? Who cares? Why would I buy that?This is a benefit or the transformation: "You'll stop wasting time every week figuring out what to post and finally have a consistent content plan." See, "I stop wasting time" - that would be awesome.You want to position your product around transformation. I always say, lead with transformation, then tell them what's inside your product.Use Your Own Story as ProofUse your own story. If you don't have any testimonials, use your own story. When I first started talking about leadership education and raising leaders, not followers, I could tell my story because it changed the way we homeschool. It gave us purpose and intention, and I wasn't just wasting time homeschooling, and my kids were prepared or more prepared for real life.Even if you're brand new, you can give the before and after, and how it has changed your life. That is valid, and that is proof. People buy outcomes, not just features.Take Action: Start with One PersonHere's what I want you to do. Send one message to someone who you think would be a perfect fit for your product. Ask this person if they would be willing to give you feedback. Let them know you want to improve this product with their help, that's all.You don't need a list of 10,000 people, just one or two people that can share the transformation that your product offers them. You don't need millions of people. You just need to take the next step.Ready to stop doubting yourself and build unstoppable confidence in your offers? Listen to the full episode

Ever feel like you're not qualified enough to launch, teach, or lead—even when you have the experience to back it up? You're not alone. In this episode, we're unpacking overcoming imposter syndrome and how it's silently holding back brilliant entrepreneurs from taking bold action in their businesses.We’ll walk through what imposter syndrome really looks like and practical ways to push back with truth and strategies so you can serve your audience with confidence.✅Why even Meryl Streep and Jennifer Lopez struggle with feeling like frauds✅Why perfectionism and busywork keep you stuck✅The biblical truth about speaking life to your soul (it's not new age - it's neuroscience!) ✅How to create a "wins folder" that instantly shuts down self-doubt✅The 30-day truth statement practice that literally rewires your brainGrab the resource mentioned in the podcast to help shift your mindset and step into your calling with confidence.Resource Mentioned:FamilyEbiz Blueprint Show Notes:Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses so they can have the freedom in their life to do what they're called to do. We are going to be talking about calling today and over the next several weeks.We are talking about confidence in our business, and another word we use for that is imposter syndrome. Some of y'all are not putting things out because you want it perfect. Some of you are like, just keep doing busy work and never get where you want, because you're just wondering, "Who am I to be doing this? I'm not good enough, or I'm going to fail, and everyone will know I'm a fraud."This episode is for you if that is something that you have faced, and I want to tell you pretty much all entrepreneurs go through this. I know I still at times do, and it's like, why are they buying this from me, and yet I know it helps, and I know it works. And yet I still question myself at times. So you're not alone.High Achievers Struggle Most with Imposter SyndromeIn fact, imposter syndrome shows up most often in high achievers. And if you're trying to have an online business, you are a high achiever.Did you know people like Jennifer Lopez have talked about this? I mean she sold millions of albums, and she still questions herself, and Meryl Streep. How many Oscars has Meryl Streep won, and she's like, I think they're going to figure out I'm a fraud and come take these all back.It's because people that are high achievers care deeply about whoever it is they are serving. They are pushing into new territory like you. So let's normalize this and give practical ways to fight back with truth.The Cost of Imposter SyndromeNaomi is typical of a person that's getting started. I was looking at research from University of Queensland and Imposter Syndrome Institute. She has years of experience in her field, a proven track record, small but growing audience on the edge of creating something big, launching a premium course that could easily bring her $25,000 a month.But every time she gets ready to pull that trigger, that little internal voice in her head is saying, "I'm not expert enough. Who do I think I am?"So what does she do? She tweaks her website a little more, creates a new logo, signs up for a new course, and she never launches. Or maybe she launches, but she launches small and she doesn't go all the way.You might be able to relate to that. And I just want to tell you right now, if that is where you are, you are doing a disservice to that small but growing audience. They deserve your help. They deserve whatever it is you know at this point in time. You're withholding help from them that could get them further in whatever it is.Entrepreneurs like Naomi, according to the University of Queensland, are losing an average of $300,000 a year in potential revenue because of mindset blocks, especially imposter syndrome and perfectionism.Strategy #1: Speak Truth to Your SoulOne idea that I personally use is, I speak truth to my soul. Y'all may go, "That's new age," y'all know I'm a believer, I'm faith based. No, it's actually in the Bible as well. There's a man named David. He was a king back in the other days, and he would speak to his soul and speak truth.What is that negative thought that you need to replace? "I'm not good enough." We need to flip it on its coin and say, "I have this information that has changed my life and others. I need to get it out there."I would encourage you to write down whatever the 2 or 3 negative thoughts are, and then write a truth statement the opposite of that, and say it out loud every morning for at least 30 days.Did you know there's a thing called neuroplasticity? It can change the way you think. You grow new brain cells every night. And so if you are saying these words, and I believe it's important to say it out loud, then it will become a part of who you are, and it will literally change the way you think.There are scientific studies. Carolyn Leaf is an expert in this. She's a neurosurgeon, I believe, and she has done so much research. I encourage her book "Switch On Your Brain" by Carolyn Leaf.Strategy #2: Create a Wins FolderAnother thing that you can do is create a wins folder. What do I mean by that?Go and take screenshots of testimonials or emails that people have sent saying, "Oh, this was so helpful," and maybe milestones that you've hit. Put it in a folder when you sold your first product or your podcast downloads, or how many attendees you had on a webinar, that type of thing.If you have kind DMs or comments from your community, put all of that in a folder. Every time that little voice of doubt creeps in, go to your wins folder and start seeing the truth about your impact.You're not a fraud. You're a work in progress who is already helping people. Keep this on your desktop or on your phone notes so that you've got it with you. Make it easy to access, especially on those hard days.Testimonials have really helped me see the transformation that my course "Raising Leaders, Not Followers" has in these homeschool moms, and it has been so encouraging, and it has given me more confidence. So it doesn't have to be huge. Some of it started with just an email saying, "Oh, this lesson really helped me."You're in Good CompanyDid you know that sometimes even CEOs feel like frauds? It is said that 70% of people experience imposter syndrome at some point in time. Not just beginners.We're talking successful CEOs, surgeons, researchers, award-winning writers. John Steinbeck experienced imposter syndrome. Jodie Foster - I was reading something from Jodie Foster one time, and she won the Academy Award, and she said afterwards, "I kept thinking they're gonna knock on the door and say, 'Oh, we made a mistake. Meryl Streep gets this and take it away.'"These are award-winning people, and they still deal with imposter syndrome. One woman, a tenured professor and published scientist, admitted she sometimes thinks, "I've just fooled everyone this far."Success doesn't erase self-doubt. If you listen to my coach, Amy Porterfield, she deals a lot better, but she said in the beginning she really dealt with imposter syndrome, and has had to really work on herself and her mental attitude to overcome that.Reframe the NarrativeInstead of saying, "I'm a fraud," say, "I'm learning, I'm growing, I'm showing up to serve."This isn't just fluffy affirmation. It is truth, and you are learning to serve the people with your expertise. You do not have to be perfect. You just need to be present.Strategy #3: Journal Your GrowthJournaling is another thing you can do. I shared last week my little 5 Year Journal, and that is so encouraging because I read what I wrote 3 or 4 years before, and it really helps me see the changes that have gone on in my mindset.Think about it, even small wins. "I answered a tough client question confidently." "I finally sent the email that I've been crafting forever." Here's one for me: I showed up on Facebook Live every week for 3 or 4 years, even though I was nervous.Write it down, journal it. Again, neuroplasticity - you say that thing out loud, it's going to change the way your brain is thinking.Your Action StepsLet's bring it all together with a quick recap and some action steps:Start with that wins folder. Collect screenshots, messages, reviews, milestones. Proof silences the lies.Then write down your 3 negative things and replace them with truth, and say those out loud every day for the next 30 days, maybe even longer.And then journal the "I did it anyway" wins. It may not have been perfect, and one of my mentors from 20 years ago, Dan, always says "good is good enough." You're never going to get it perfect. Good is good enough.So go from "What if they find out I'm not good enough" to the truth: "I'm serving people with what I know right now."Don't wait to feel ready. Clarity comes through action. Confidence comes through action.I would love it if you, wherever you're listening to this, if there's a place to leave a comment, leave a comment and tell me one moment this week that you helped someone. Just one moment. All right, leave a comment, big or small, no matter what it counts.

Business is more than strategy and income—it’s also about alignment with your values. In this episode, Kerry shares how faith based business decisions can bring peace, purpose, and clarity to your entrepreneurial journey.You’ll hear real-life stories and practical insights on how to trust God with your business, especially during uncertain times. Whether you have a faith-based life or just searching for direction, this episode is an honest look at aligning your business with what matters most.✅How to trust God with your business income✅The importance of prayer in making key decisions✅Why journaling helps you hear from God✅Learning to wait and rest instead of rushing✅How faith can ground your entire business journey🔗 Grab the Joy Verse cards mentioned in the show notes to keep your mindset rooted in truth and encouragement.Resource Mentioned:Joy Verse Cards Show Notes:Trusting God for Business IncomeHey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses to find the freedom in their life, to do what they're called to do. Today I am taking a little different angle on my podcast and you know, I talk a lot about practical strategies. I talk about email marketing, grow your list, get the right offer, get the funnel going in the right direction.But right now I'm sort of in the middle of a series that has a lot to do with my heart and my brain, my soul. And how do I move forward? We've been talking about focus and clarity, and that's all up here in our thoughts. And sometimes we get so worked up in our thoughts that we can't move forward.Today I'm going to do something a little different. Let me tell you why I'm doing what I'm doing today. Most of you all know that I run some small group masterminds. And this is where 4 or 5 bloggers online business owners get together once a month, and we talk about what's going on and how we can encourage each other.And I had just worked on these last 2 episodes on focus and clarity and making wise business decisions. And we were in a mastermind. And Pauline is one of my mastermind students, and she was talking about how she was just praying to see the direction she needed to go. And I listened to her and I went, why didn't I say that on my episodes that I've just written about?And I thought, Kerry, faith is the center of who you are. Now, if you're not a faith-based person, that's fine. I still think you can get a lot out of this episode. But that is who I am, and I need to remember it's not just this strategy, step 1, 2, and 3. We need to always go back to God.Aligning Business with Faith and CallingI don't know what your faith is. I know my faith is in God. I'm going to give you some other principles that will go along with this. But that is what I want to talk to you today about. I want my business to be aligned with my faith and my calling. And that's why we do a lot of this - we want the freedom to do what we are called to do because business is about more than strategy. It is more than just money.It's heart values and direction, and a lot of it is really serving. You've heard me say it: serve your audience before you sell. And that is so, so true.So what I want to do today is talk about 4 different things. Yes, they are faith-based, but some of them you can use however you want. The first one is your business income.I personally trust God every month, sometimes every single day, because it would be really easy for me to get anxious and worried about when my income is like this. I was talking to another mastermind member, saying she hadn't had really good sales, and then, all of a sudden, in July it just shot up. And that is the truth about entrepreneurship - we have ups and downs.How do you deal with it without being anxious and without being worried? For me personally, I trust God for my business income. I believe that he is going to take care of me. He's a good God, and I am just going to trust him. And I'll be honest, he has taken care of me completely.My Story of Trusting Through LossSome of you know my story, some of you don't. But part of my story is that back in 2020 I lost half my income. I have been working with a nonprofit down in El Salvador every month, flying down there working with moms and ladies and teenagers, and the school and everything. And all of a sudden that was gone.And I was like, okay, what am I going to do? God? I don't know what I'm going to do. What do you want me to do? And so I really had to press into that, and that's where I had to take a step back. And God actually took this hobby business that was only providing like half my income, and took it to a full time income that summer.In fact, in 2 weeks or 3 weeks this year, 2025, I'll be hosting homeschool superheroes week. I started it back in 2010, ran it for 4 or 5 years and quit. We didn't really need the money, it was not that big a deal. But in 2020, as I talked to God and prayed and journaled and did some of the things I'm going to share with you, I decided to resurrect homeschool superheroes. And after that, in that August, all of a sudden, I was like, okay, God's taking care of me. He's provided, we're moving forward with my homeschool business.So I would really encourage you: don't be anxious, don't worry. Release that control and trust. You can't control it. You've got to trust, and I personally trust in a higher being which is God Almighty. And yet I am still very diligent to work well - here I am making a podcast episode. I was working earlier on some homeschool superheroes checkout pages. So I still do the work. It's not like I'm just like, okay, God, I'll just sit here, and you can just throw the money in my bank account. I do have to trust God every single month for income to pay those bills.Praying About Business DirectionNumber 2 is praying. Like Pauline said she was praying about the direction of her business. And so I actually do take the time. You know I've got something that for next summer that I am already talking and praying about. I was talking to a friend, Andrew Pudawa, and one of my mastermind students, Melanie Wilson, last weekend, and I was like, that's what I'm going to do. I think that's what I'm gonna do. But now I am praying about that.Do you ever pray about the direction of your business, or is it just pros and cons list? I believe God gives me direction. I have to tell you that about a year and a half ago I was considering buying a business called Homeschool Blogger Network. And we didn't really come to an agreement.But I was like, okay, God, I'm trusting in you. This would be a great turn for us, I believe, for my business, but if it's not, that's fine. Then in December she came back to me again. I made an offer, it didn't work, we didn't agree. So by January I was like, okay, I'm not even gonna pay attention. I had total peace. I let it go.All of a sudden, and I've been reading in my 5 year journal how a year ago, July, all of a sudden this offer came back. She took the offer. We moved forward, and I ended up buying a business. I had never bought a business in my life, and in August I was the new owner of homeschool blogger network and homeschool Blogger University, and had been able to grow that.But I really believe I let it go, and I let God do whatever he wanted to do, and it ended up working out. So I think sometimes we do need to take a step back. I was fine if that didn't move forward. I had peace, I had clarity, and I had focused on doing something else. And sometimes we've got so much going on, we're just overwhelmed. We've got to let it go. I personally think trusting God and praying are 2 of the easiest ways to do it.The Power of Journaling for ClarityNumber 3: Journaling. I just told you I've been reading. I have a 5 year journal, and I actually have 2 of these because I started this one in 2020 covid year. And then last year I moved into this one. And it is so cool to be going along. And the thing I like about this, you don't have to write hardly anything. So you can see they're just like 4 or 5 lines. So if you're not a real big journaler, you can just write down a lot of times. I just wrote work or good interviews.But I do include business stuff in here. I include personal things. I include prayer requests. I include aha moments. I include all sorts of things in this five-year journal. But what I really like is now, when I was doing this one, I did a different color every year. If I were writing this I'd read what was above it, and I would see the things that had changed, or the benefits and the blessings that I had. Because let's face it, our mind needs to be grateful. If we have a thankful heart and a thankful mind, it's going to take care of all the problems. It will literally change the way you think. Gratitude changes the way you think, so journaling is a great way to do this.Why do you think journaling helps? You see, when we take not typing, take a pen, and I use different color markers for every day, and we write it slows our mind down. And like we're writing, and those thoughts are going on in your head, and you have time to process business decisions, personal decisions. I personally believe when I'm doing this, I'm actually talking to God and listening. And when I have those thoughts in my head, I believe that's God speaking to me, and that gives me clarity and focus.And it's been so fun to be able to see the answers to prayer. And again, if you're not a faith based person, that's fine. I personally, I gotta throw this in here, you know what I mean by faith. I mean that I believe that my Jesus died on the cross for my sins, that I am a sinner, and I don't deserve to go to heaven and be in his family. But I'm going to believe in Jesus. I don't know where you are. I believe we all have a God sized hole in our lives, and the only thing that's ever going to fill that hole is Jesus Christ.Waiting and Resting in BusinessAnd then the last thing is just waiting and resting, and that is the hardest thing in the United States. We want instant answers. We have instant oatmeal, we have instant cash, go to an ATM, or just use your credit card. We have instant pudding, we have instant everything. But that isn't always the way a business works. We don't always get instant answers.So we need to wait on the Lord and not rush to execute every idea. Not everything is good, and there are things just like the Homeschool blogger network. I had to let it go in January, and 6 or 7 months later it appeared. And now I have a whole new business.I also believe you need to rest physically. Rest, do not work 7 days a week. You need a break. Our brain needs a break from thinking about it. Our brain needs a break from social media and screens. I believe God designed us to work, but to also rest. And I think that is so important. Hustle is, I mean we call it a side hustle, but that is not what we need to do. We need to slow down. I am speaking to myself and rest, because when we get sleep, when we get rest, our brains can make better decisions.So trust in God, pray, journal, rest in the Lord and rest. Get some sleep. You need that. Those are some of the most important things, and these are heart-centered practices. Yeah, I know that's not go set this email up and go make this offer and make this funnel. But I'm going to tell you what I'm sharing today is the foundation of my business. It is how I can move forward.I would really encourage each of you to build a business that honors your values and gives space for you to listen for direction moving forward. I would really encourage you to possibly journal today just what's going on and what you're thinking about and where you feel like your direction is. Pray today, and just listen to God. This is just one step to invite clarity and focus from God.Grab my Joy verses cards - little printable reminders for when business gets overwhelming. Check the show notes for the link to download them free!

Feeling scattered by too many business ideas? You’re not alone. In this episode, we’re cutting through the noise and showing you exactly how to gain clarity for business—even when your brain is full of options and shiny objects.You’ll learn two powerful strategies to help you focus, test your ideas, and commit to a niche that works. Whether you're starting fresh or pivoting mid-stream, these tips will help you take confident, focused steps forward.Here’s what we cover:✅ The 3-part matrix to help you choose the right idea✅ 3 questions that filter out bad business ideas✅ Why launching 5 pieces of content beats building a perfect brand✅ How to test what’s resonating with your audience✅ Real examples from online entrepreneurs who gained massive traction by focusing👉 Grab the resource mentioned in the podcast to put this into action fast!Resources MentionedBusiness Marketing RoadmapVIP Day Replays: Repurpose to Profit: Turn Existing Content into Cash & GrowthShow Notes:The Freedom of Online BusinessI didn't even say this in last episode, but I'm actually recording these at my daughter's house. They are on a 15 year anniversary Alaskan cruise to celebrate, and I am here for a week with my granddaughter. That's the freedom you have when you have an online business, because I just told the girls, now they're older. They're 8 and 10. But I was like, Okay, I'm going to go in here for 30 min, and I'll come out. We'll do some more things.We've already cooked. We've baked bread, we've done all sorts of things, and we've got more to do, because this is day one, and I'll be here for a week. But that's the freedom that we have.The Struggle with FocusOne of the things that I hear people struggle with, not just like how to build a website, but is clarity and focus. I'm not clear of where I need to be. I can't stay focused. I keep following the shiny objects.In our last episode we talked about being overwhelmed, and how you can get clarity. I gave you 2 great tips on building clarity. Go back and listen to that episode. It's sort of the foundation of clarity and focus. Today, we're going to talk about focus.The Busy Work TrapDo you have a game plan? How do you create daily focus that moves your business forward? Do you ever feel like you're constantly doing things, checking off the boxes, posting on social, tweaking your site. But you're not moving forward, or you're not really making any money?That's the trap of busy work instead of business building work, real progress. Progress doesn't come from just doing more. You've got to be doing the right activities with intention.Focus Tip #1: 90-Day Planning for ClarityChoose one primary goal that over the next 90 days, because we're doing what we're doing, gaining clarity for 90 days. Now, we're going to focus for 90 days.Pick one. Maybe it's to grow your email list, launch a product, publish weekly content, just one thing. And then break that down into 12 weekly goals. Maybe week one finish your lead magnet, week 2, build a landing page, week 3 write your nurture sequences in your email service provider. So divide it into 12 weekly steps that are obtainable. And you stay focused. And that's what you're focused on that week.You want to take these tasks and don't put them on a to-do list. Don't put them on a 12 step piece of paper, put them in your calendar. Put them in your calendar. If they sit on the to do list, they're probably not ever going to get done, you'll ignore them. No more guesswork. You want to get them in your calendar.Success Story: Nasim's Consistent SystemNasim, in 2024 shared his journey of building a niche blog from scratch while he had a full-time job. What did he do? Instead of chasing all the trends he stuck to a system. Here it was: published consistently, reflect weekly and improve, based on analytics. You don't just guess you go look at your analytics each week to know how to improve.What were his results? Real audience growth. He found he became an authority in his niche, and he began monetizing within a few months. What's the biggest takeaway for you? A plan plus consistency will beat random action all the time.Focus Tip #2: Daily Focus StrategiesFocus beats hustle. A lot of times we are just like all over the place. So what are some simple ways that you can stay focused in the daily? I have 2 things.Time BlockingOne blocks of time. So maybe the mornings are content creation. The afternoons are networking and outreach and maybe dealing with your email and Fridays planning systems, things that just pop up that you can finish up on Friday. For me, my Thursday mornings are quickbooks. It's when I do my bookkeeping.I do more content creation in the morning, because I think better, and by the afternoon I have to do things that don't make quite as much thinking. And that's when I will usually take care of email and social media and that type of thing.So work with blocks of time according to who you are. Your personality, what are your strengths? So that you're doing the hard things during your strong thinking times, and then the repetitive things that you just have to get done during those lesser thinking times.Theme DaysNumber 2 theme days. And I've done this some, but I have some students that it really works well. For instance, focus on one task each day. Mondays are for marketing. Tuesdays are for content. Wednesdays are for collabs and visibility and traffic. So you can do it that way.I had someone that had a podcast and a blog. So one day was podcasts, one day was blogs. One was writing in their like their products, content making ebooks that type of thing. So they divided it that way, so focus by either blocks of time or theme days.Real Success: The 5-Hour WebsiteJoy Distra of Fat Stacks Blog famously completed an income producing website in 5 hours. How? He didn't multitask. And he didn't go after those shiny objects. He carved out focus time, and he skipped perfection.But he did only what mattered. This is something that I personally do. When I have a project that I'm working on, I'll go to the coffee shop for 4 hours, and it will focus me. And I'm not like at home. I can get really sidetracked.One of my mastermind students, Daniil, she wrote a book in 90 days and pretty much every Friday afternoon she would go to the coffee shop and work, and that was focus time. She's like, Kerry, I just struggle with focus. But when I'm at the coffee shop I am focused on what that project is that I'm working on.John didn't multitask. Instead of researching endlessly and never pulling the trigger, or he didn't spend time making fancy graphics. He just got the site up live. He published a few quality articles, pieces of content, and he monetized.Takeaway: Speed and success come from clarity, not chaos.Your Focus ChallengeYou're going to pick one main business goal for the next 90 days. Break it into 12 weekly steps. Schedule it in your calendar. Not a to-do list, not a chart, not a printable, put it in your calendar. And then use theme days and time blocking to avoid distraction.Stick to the system, not to your mood. Stop hoping for clarity. Create clarity. Your challenge in the next 30 min. Right now, after you turn this off, map out your week. What are you going to work on this week. Choose that one focus goal and plan it like it really matters because it does.Remember, focus creates freedom. Clarity creates income.Ready to create real focus in your business? Grab your Business Marketing Roadmap and start implementing these strategies today. Tools that can help you stay organized include Google Calendar, Trello, Asana, or even a good old paper planner

Feeling scattered by too many business ideas? You’re not alone. In this episode, we’re cutting through the noise and showing you exactly how to gain clarity for business—even when your brain is full of options and shiny objects.You’ll learn two powerful strategies to help you focus, test your ideas, and commit to a niche that works. Whether you're starting fresh or pivoting mid-stream, these tips will help you take confident, focused steps forward.Here’s what we cover:✅ The 3-part matrix to help you choose the right idea✅ 3 questions that filter out bad business ideas✅ Why launching 5 pieces of content beats building a perfect brand✅ How to test what’s resonating with your audience✅ Real examples from online entrepreneurs who gained massive traction by focusing👉 Grab the resource mentioned in the podcast to put this into action fast!Resources MentionedBusiness Marketing RoadmapVIP Day Replays: Repurpose to Profit: Turn Existing Content into Cash & GrowthShow Notes:The Focus Problem Every Entrepreneur FacesOne of the biggest problems I hear from a lot of my mastermind students and my coaching students, and then just other online business people that I collaborate with, is focus and clarity. Having clarity about what direction you need to go. There are so many ideas. Are you overwhelmed by too many options?If you are, this episode is for you, and so will next week's episode. I get it because I have so many ideas, and I have got to leave things by the wayside and focus on just a small number of topics that will fulfill that.Why Niching Down Is Non-NegotiableBecause when you are worldwide, you're really not going to be successful in an online business. You have got to niche down, and if you have a niche, and you say, like, I have a homeschool business, and you're like, well, I am in the homeschool, I just do all homeschooling, that is not going to do it.You know I don't know if you've heard of the tighter the niche, the more you get rich. You have got to dive deep. I have another business in the wine industry. If I just said, Oh, I'm all about wine, that's not going to get it. We actually have a site on wine trips, and how you know things that you can do on wine trips and good wine trips to take as well. And so that is niching down.I want to give you 2 tips today to help you gain clarity and focus, especially over the next 90 days. That's going to be my challenge to you.Clarity Tip #1: Use a 3-Part Criteria MatrixThis is a 3-part simple decision making matrix. We don't want to follow the latest trend. We don't want to follow popular voices. We want to talk about passion, demand and differentiation.Passion: Do you want to talk about this topic regularly, even when you're not motivated? If you do, then that might be a good passion for you.Demand: Are people really searching for this, or is there not much interest in it? You can go to Google trends, Pinterest search, Uber suggest just to see what people are actually searching on. So you want passion, you want demand.Differentiation: But you also need differentiation. That is where a lot of people fail. They and I did for years and years. I was just so general. And so you've got to find what is your unique angle? What personal experience can you bring? And only you bring to that particular niche. And if you can find that you can separate yourself, it's USP unique selling proposition for the technical term.Real Success Story: Ryan Robinson's BreakthroughRyan Robinson was someone in 2014. He was all over the place. He had multiple side projects. He did not have clear direction where he was going. And he just decided, okay, I could do something different.And he started to focus solely on blogging about 3 things: SEO, affiliate marketing and content monetization. That's it. Not list building or traffic, or any or how to build a website or how to get a shopping cart. None of that. SEO, affiliate marketing and content monetization.His blog now serves over 500,000 readers. He makes 25 to $55,000 a month through affiliate links, some products and some courses. What is the lesson? Clarity is power. Niching down is power. Ryan's breakthrough came when he narrowed down his focus and stuck to it consistently.Clarity Tip #2: Launch a 5-Piece Content SprintOnce you decide on something, don't wait to make it perfect, or get the right logo or the right design. Just get it out there. Publish 5 pieces of content in the next 3 or 4 weeks. Could be 5 blogs, 5 podcast episodes, 5 videos or a combination of any of those.As you do this you need to observe which topics are resonating with people. Which ones are they sharing or clicking? Through which ones have the leading indicators. Are they opting in for certain things? Are they giving you feedback?Those are the things that you're looking for, and if you're going great, you keep going. If not, you do a little bit of pivoting, and you want to commit to 90 days to do this. That gives you plenty of time to get content out there, but it's short enough that you can pivot if you need to.Another Success Story: Sharon Gurley's TransformationSharon Gurley of Digital Nomad Wanna Be, did you hear that? Digital nomad wanna be? She was overwhelmed, like many business owners, and she had several sites, lots of different ones. Before she decided, I'm just going to commit to one. That's when things change.She was in the travel niche. She took a tight travel sub niche and built one site around it, focusing exclusively on SEO and affiliate marketing to monetize it. She created very targeted content and resisted all the urges, all the shiny objects to go jumping around.She gave herself a clear 10 month window to grow. And here's what happened. She began to rank high for competitive keywords. She saw steady streams of traffic from Google, and she monetized successfully through affiliate links. Why? She focused on one thing instead of chasing trends, shiny objects, or just dabbling in a bunch of different areas.The Key Lesson and Your ChallengeYou don't need 10 sites. You don't need 10 ideas. You need one clear niche or sub niche, and then the discipline to go deep and not wide.So here's my challenge to you: Use our passion demand and differentiation matrix to come up with a niche and commit to 90 days. You're going to focus on just that one niche, then this week, create and get ready to launch 5 pieces of content, and then watch that over time.Real traction comes from feedback and focus, not perfection, not perfection. So choose your niche, plan your 5 pieces in the next 7 days and get them launched one week from now.Ready to implement these strategies? Grab your Business Marketing Roadmap and don't forget to check out the VIP day training on repurposing content – learn how you can take one blog post and quickly turn it into multiple pieces of content across different platforms.

Are you tired of feeling stuck when your dashboard shows zero sales—again? You're doing the work, creating products, and posting content… but consistent sales still feel out of reach. You're not alone, and you're not doing everything wrong. You may just need a better system.In this episode, Kerry walks you through the real reasons your income is up and down—and exactly how to fix it. These practical tips will help you build a foundation that doesn’t rely on hustle or luck.✅The #1 reason you’re not making consistent sales✅How to use an “always-on funnel” to sell 24/7✅Why you need to stop creating more products✅What makes tripwires a secret weapon for instant cash✅How to shift from random promotions to intentional offers👉 Grab the resource mentioned in the podcast and start building a system that works for you.Resources for You:Business Marketing RoadmapMagic of OTO: Tripwires that WorkEpisode 031: Sales System to Grow Your Bottom LineVacation Campaign Tool KitShow Notes:Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses so you can have freedom to do the things that are important to you today.We are talking about a topic that comes up fairly often when people join my Facebook group for Family Ebiz. I ask, what's your biggest challenge with online business? And one of the responses we get over and over again is consistent sales.The Real Problem Behind Inconsistent SalesMy guess is you've looked at your dashboard and wondered why isn't anyone buying today or this week or this month. I made 0 sales this month. Why does everyone else make sales but I don't?You are not alone. So many online businesses are doing the work, creating products, posting content, but they struggle with inconsistent sales.So what is the real problem? Why are sales either inconsistent or zero? You might be just doing random marketing activities without a system. You have got to follow a proven system.Others of you, you're so excited. You've got this new product, you launch it, and then you stop. Or you sell to people and you're trying so hard to sell to people, and they're not even ready. They don't even show up. You don't even follow up after they've shown interest.So you're selling to the wrong people. You may need different people on your list. Or maybe you're not building relationships. You're just broadcasting and just shooting things out to them and offer after offer.Others of you just don't even have a clear path for someone to go on. They land on your website, your web page, and they don't even know what to do. It is so confusing.Tip #1: Build an Always On FunnelYou can't rely only on launches or spontaneous promotions. Those are great, they are great shot in the arm, and I definitely have launches throughout the year. But you need to develop some always on funnels, so that it is still working, even when you're busy, or even when you're on vacation.A few weeks ago I talked about a vacation campaign and how you can set up a campaign. You turn it on, go on vacation, sip those smoothies on the beach, and you come home to sales. That's what a good funnel will do that give you consistent income.Start with a lead magnet that naturally connects to your product. So originally, you need to know what that product is that you're going to sell. Then you back up and have a lead magnet, a free resource that will lead to buying that product.When they get that lead magnet they get on your email list. You don't ever give them a link on a web page. They always need to go get the freebie in their email. And then you're going to have a short email sequence to introduce yourself, to deliver some value, some content that leads into a sale.This is foundational for consistent income. Do you have that always on funnel?Tip #2: Make One Product Your HeroI have so many students. They are constantly making more and more products, thinking that more and more products will make more and more sales. That is a myth.Focus on one product that you can promote over and over in different ways. My flagship product is Raising Leaders, Not Followers. And so I do launch that 3 times a year, and then I have other things going on in between that can make smaller sales that are related to raising leaders.Stop creating new things constantly. Find one thing, optimize it, refine it, tweak it until it is making consistent income. Add testimonials, add bonuses, better emails, clearer sales page. Get it converting before you go make something else.Get this one product to convert well before you go make another product. It's a lot easier to just keep making products, but that does not make money. One offer that converts is better than five that just sit unused.Tip #3: Sell More OftenMost people aren't making consistent sales because they're not making consistent offers. I have consistent weekly content, good, free content in this podcast. But I am now trying that every month I'm going to offer one product out, especially like in Family Ebiz.Use your email, your podcast, your blog, or whatever to highlight, not what it is, but the transformation your product brings. That is one thing that probably your offers are just telling them what it is and what it's going to do. It's not telling them what changes will happen in their life, what changes will happen in their health, what changes will happen in their family, what changes will happen in their business, depending on the niche that you're in.Highlight the transformation, the positive change that will take place. And then go ahead and build in regular promotions to re-engage your audience.Tip #4: Add a Tripwire for Instant CashWhen they get something for free, this is a secret weapon. When they get something for free instead of a page that says, "Thank you, go get your freebie in your email," it says, "Thank you, your freebie's on its way. But I have a special offer for you," and then you give them 15 to 20 minutes to buy.You got to get a timer on there that really takes it down but 15 to 20 minutes that they get a special, incredible offer on something that is related. So we have a freebie, lots of people get it, tripwire, they're all related. It's all in the same funnel at an incredible offer. And then your product that you really want to sell.A Real Example That Didn't Work (And Why)This was years ago. I got accepted into a bundle, and I was just thrilled because I was just starting out. I made this apple unit study before Canva and everything, tried to make it look good. I was making it on Word Doc, and it did turn out really good.But what I did was I had a special offer for them, but the problem was, there was no timer. That meant they got my free unit study, then I was giving them an offer on my unit study toolkit. The problem was they could go get it anytime. Three weeks later they could still go back and get it.That's when I discovered tripwires. That's when I discovered the secret magic is a timer in there. Now this is usually a tripwire, a low priced item. Most of mine are $7 or $9. I have a few that are $12.95, depending on your niche.The thing about a tripwire is, if you're running ads, it will pay for the ads. It also allows you to get instant customers. You're getting instant cash. You're also getting instant customers. They go from a freebie to a customer like that, and it gets them used to buying from you. This isn't a gimmick. It is just smart psychology and good value.The Bottom LineConsistent sales come from an intentional system, not constant hustle. Don't rely on hope or like I call it spaghetti on the wall. We're just throwing things on the wall and hoping something sticks.Focus on your product, make more offers and use a tripwire. And if you're ready to build that tripwire funnel, take a look at Magic of OTO Tripwires That Work. That is what helped me start making money while I sleep, and I was so excited when I had that tripwire, and I started making money instantly.Ready to build your tripwire funnel? Check out Magic of OTO Tripwires That Work and start making consistent sales today.

Are you stuck watching others succeed while you're still spinning your wheels? If you're ready to stop feeling behind and start making progress, this episode is for you. We're talking about the power of small wins—and how just 15 minutes a day can change everything.Inside, I’ll show you how to create momentum without long work hours, and why daily micro tasks are the secret weapon to consistent income. You'll get bite-sized strategies you can start using immediately, no matter how busy your life is. ✅ Content creation that fits into your life ✅ How to engage your audience without overwhelm ✅ Quick, 15-minute profit-making tasks ✅ Smart batching and automation tricks ✅ Daily mindset shifts to keep moving forward👉 Join the FamilyEbiz Facebook Group and share your next small win with us!Resources Mentioned:Business Marketing Roadmap

Want to know how to make money while traveling—without answering emails from the beach? This episode is your vacation business plan. You’ll learn how to set up a simple, smart vacation campaign so your business keeps running while you relax. No hustling, no guilt, and no more zero-sale trips.We'll walk through the strategy, mindset, and exact steps to put your business on autopilot while you're away. You’ll hear real stories, practical advice, and the one tool that makes it all easier.✅What a vacation campaign actually is (and how to build one)✅Why automation isn’t lazy—it’s strategic✅How to map your email funnel before writing a word✅The #1 mistake that causes vacation campaign sales to flop✅Why “check your tech before you jet” matters more than you think🎯 Grab the Vacation Campaign Toolkit mentioned in this episode to start setting yours up now!Resource Mentioned:Vacation Campaign Tool Kit - Just $27 this week. It's on sale this week ... retails for $97, so you're saving 70%! Use code: SMOOTHIEShow Notes:Hey everyone, Kerry Beck here with Family Ebiz, where we help families start and scale their online businesses—whether you're just starting or in the middle of it. You're trying to get to the next level. We're here to help you so you find the freedom in your life to spend time with those who matter, to do activities, go on mission trips—whatever it is that you are called to do.Today we're talking about one of my—oh, I love this topic—because we used: how to make money while you're on vacation.How many of you have gone on vacation and you come home to zero sales or very low, dry sales? Or maybe on vacation you're answering emails from the beach instead of sipping that nice cold smoothie?Today we're going to talk about how you can actually make money while you're away—not hustling, not answering DMs—but truly letting your systems work while you rest. I'm going to share the steps, I'm going to share stories of those who have done this well, and how you can start putting this into practice before your next trip.Hey, it's the 1st of June. Surely you have a vacation planned over the next few weeks, and this is something you could put into practice and get ready to come home to sales. That's what we're all about.So let's dive into that. Before we do, if you have not subscribed to this channel or left a 5-star review, would you please take just one minute and do that? That would mean the world to me, and it would help us get this message out so more families could find freedom in their online business.So what do we need to do? Let's talk about why you need a vacation campaign.What is a vacation campaign? Basically, it's just a simple, smart email sales funnel that runs without you while you're gone. It is working—that automation thing we talked about last week.You see, too many people think that email marketing is dead. It just needs to be smart. It is not dead. You need to use it the right way. You see, a targeted list of buyers beats a big list of browsers. We need people that are buyers, not just people that are sort of looking around.So you need to take a step back and find: Where can I find the buyers? Or not that—where are the buyers that are already on my list? Find those, and those are the people you're really going to target while you're on vacation.Then we also need to change our mindset. Often, we think, “Oh, if we just put on automation, we're being lazy, we're not being personal.” No. If we are putting things on automation, you are being strategic so you can serve your people and still live your life.Don't you want to serve? You all heard me say it over: we serve before we sell. So hopefully you are serving your people, and even on vacation, you can serve your people and then live your life.There's a man named Pat Flynn of Smart Passive Income. He's gone on many trips, but he is all about setting up affiliate funnels and digital product campaigns so that when he is traveling with his family, he is still making money. I was reading a story about—he went to a place called Big Bear. He's from San Diego, I believe, and there wasn't any snow, but they found fake snow and they did tubing. They camped out. It was just like awesome. He also took his family—he was going to a blogging conference in Austria over in Europe—took his family with him.Do you think he made sales while he was gone? You better believe it.That is where we're headed. What would your life be like if you could have that happen to you? When you're on vacation, you come home to sales.So first, we need to set up this vacation campaign. We need to think about our attitude. We're not being lazy—we are setting it up strategically.So how do we do that? It means we need to think like a funnel builder. You need a plan. You need a map that ensures that no one in your funnel gets lost, confused, annoyed. Too often—I'm telling you—too often, we make them go through hoops. I am in a group of homeschool bloggers that offers a freebie once a month, and sometimes I'm like, “Oh, I think my grandkids would like that. I'm gonna go get it!”There are—I can't even get it. It's so difficult. Do you know how many people they are losing in that funnel because it's like, “You gotta fill this out or that out,” or “I gotta remember my login.” I don't know. It is too hard for me. And so, too often, I don't even sign up. And I feel bad because they're paying to be in our group. I'm wondering how many people they're really getting to sign up.We do not want them confused. We don't want to make it difficult.So we want to start with the map. Before writing anything, you want to map out the flow of your email sequence. This is really simple. I will tell you—I'm super excited. Y'all know I've used AWeber since 2003 or 4, and they have this great flowchart. You can just drag things here, there, and everywhere. But here's the coolest thing: You can create your funnel.You do not want someone coming in at a $9 ebook and then being offered a $1,000 course without anything in between. They're going to feel blindsided, and they are going to unsubscribe.It's like inviting someone to have coffee and then handing them a bill for a yacht. You don't want that. So you want to make it easy. And so a flowchart, like AWeber now offers, is a great way for you to see—like you can actually tag them, which is number two in this “thinking like a funnel builder.”Start with the map.Number 2: Tag to segment. You don't want to treat everyone the same. When someone enters your funnel, you want to give them the information they need and the right follow-up. If they come in as a freebie seeker, you're not going to offer them a $497 course on email number two. You're going to have to build value as well. So do they come in as a freebie, as a product, as a referral link?You need to determine and tag them. What did they purchase? What did they ask for? What did they opt in for?And if they're joining for a budget freebie, you don't want to put them in the luxury business mastermind. That type of thing.Tagging them allows you to follow up according to where they are in your flowchart, where they are in your funnel. That is exactly what you need. If they come in and they have bought a $27 product, then you could offer them a $97. That seems pretty natural. You might have to give them a few emails along the way.But this allows you to filter and set all those emails up before you go on vacation, and it's all there.Alright. So there's no right or wrong answer. You just need to use a little bit of strategy.How do we do that?Well, one question I get asked a lot is, “How many emails do I need for this vacation campaign?” The number one question is that.Well, the question might be: How long is your vacation? If it is a 5-day vacation, you may only need 4 to 6 emails. If it's 3 weeks, you might need 10 or 12 emails. It just depends.Now, it also depends on how often do you email your people right now. I email them several times a week. So getting a daily email is not a big deal if you're on my list, if they're used to you. But if you only email them once a week, you might only want to do things every 2 or 3 days. You decide—how long is your vacation and what will work.You can also set it up so you can send resends. This is one of my favorite strategies—to people that do not open—a day later. Look at your email service provider. It should be able to do that.There's no perfect frequency. There's no perfect day and time. Consistency and clarity are what matters most.And then in your email, you better include a CTA—a call to action. If you don't include a CTA, forget the sale. There is no way. If there's no CTA—call to action—why are they going to click and go get that item that you want them to?So you need to not assume that people know what to do. Let me tell you: they don't. You need to tell them exactly—click here to buy now. Check out this limited-time offer. Watch this video walkthrough to show you what to do.Tell them why it matters and then what to do.And I would say, don't be shy about sending multiple offers, especially on the last day. I almost always send at least 3 emails. Do I send it to my whole list? No. I send it to the whole list in the morning, to opens in the afternoon, and then to my clicks in the evening. Life gets in the way, and even your raving fans need that final nudge.And then—here you go—write the emails. Don't procrastinate like me. Just write the emails. Don't worry about formatting. Don't worry about any of that. Just write the emails. Get them on paper. Put them in Google Docs so that you've got them, and then you can mess with them.Actually, you might even go to ChatGPT. Maybe you have some ideas of what you want to include. Tell ChatGPT exactly what you want to include, and let them write an email. Then you can go through and edit it if it doesn't have your tone and voice.The number one thing when you write your emails—personalize it. Even if you take a swipe email—personalize it. Put a personal story in there as well. Every email that you send in this should promote one offer with one call to action, and be clear about what they need to do. No distractions. No multiple offers. One email and one mission.Every email has one mission. And that whole week while you're gone, there is one call to action, and that is to go get that vacation campaign item—whatever it is you're promoting.I will tell you, I've got a worksheet and a checklist inside our toolkit that can make this step super simple, even if you hate planning.Now, before you go on vacation, you need to do one thing, and that is: check your tech before you jet.This is where we make the dream of vacation more real. If you don't check to make sure that all your tech is working, you don't know what's happening, and you may come back to a lot of people asking for refunds because they can't figure out where to get everything.So think about your email platforms, your course delivery system, your payment processors—is everything working? Go through and do a test purchase.Now for me, I sort of test it, because I use Leadpages and Elementor for my sales page/landing pages. And then they are going to get email follow-ups from AWeber. They're going to land probably in ThriveCart to be able to get the shopping cart pages, and then they will pay in PayPal or Stripe.I'm going to go through—and with Thrive, you can go through and do a test without ever spending your own money. You can test it all just to make sure everything's landing, and you're getting in the right campaign in AWeber, and you get the right course. It's delivered. All that stuff.So test your tech before you jet.You don't want to come home to a bunch of refund requests. Now, you don't need to be famous, or have a massive audience. To make this work, you just need a good offer, a plan, your map, and tech that doesn’t break while you’re awake.That’s it. A good offer. Your map. And tech that doesn’t break.Now, if you're ready to start planning your next time away—and you want to make some money while you're gone—I’ve just created something to help you do exactly that. It's called the Vacation Campaign Toolkit. Normally, it sells for $97, but this week, you can grab it for just $27. Use code: SMOOTHIEYou’ll find all the details and a coupon code in the show notes. And here’s what’s included:Three step-by-step video trainings that show you exactly what to do,A 4-week calendar with specific tasks for each weekday—so you never wonder what to do next,A detailed checklist to make sure everything’s ready before you go,A helpful worksheet to plan your campaign step by step,And a resource list with links to trusted tools—no more guessing or falling down a Google rabbit hole.All you need to do is head over to https://kerrybeck.thrivecart.com/vacation-tool/ and grab your copy while it's still on sale. Just $27 this week. It's on sale this week ... retails for $97, so you're saving 70%! Use code: SMOOTHIE  I hope you take this and run with it—create your vacation campaign and finally step away without stress.Let me know how it goes! And if you have questions, I’m always happy to help.I’m Kerry Beck with Family Ebiz, and I’ll talk to you next time.

If you've ever wondered how to scale a business without adding more hours to your already packed schedule, this episode is for you. I’m breaking down the 3A scaling system—AI, automation, and audience building—that has helped me and countless others grow while working less.Inside, I’m sharing real stories, simple tools, and mindset shifts that can help you scale your business the smart way. This is the same framework I teach in my 5X Method course and use in my own day-to-day.You’ll learn:✅The biggest myth about scaling (and what to do instead)✅How AI can cut content creation time to just minutes✅Automation tools that work while you sleep✅Easy ways to grow your email list consistently✅How to start working on your business, not just in it🎧 Grab the resource mentioned in the podcast—it’s a game changerResources Mentioned:BC Stack 11 All about scaling. If you get this with my affiliate link here, I’ll give you one of my courses for free (up to $97 value)ChatgptClaudeAweber Email Service Provider

Email lists are powerful—but only when they actually work. This episode is packed with real talk about what makes effective email marketing truly effective. Whether you’ve got 200 or 20,000 subscribers, the key is deeper than numbers. It’s all about the people—and the connection.We’re diving into the exact things that move your audience from silent readers to engaged buyers:✅ 4 Strategies to make your email list profitable✅ Why consistency and relationship-building matter more than perfection✅ 5 Ways to connect with your readers✅ 3 Tips to write emails that feel like a coffee chat, not a sales pitchIf you're ready to stop feeling stuck and start seeing real results, grab the resource mentioned in the podcast and take your next step!Resources Mentioned:37 Best Subject Lines Email Marketing Secrets (use code EMAIL60 on checkout to get 60% off)

Ever wonder how people grow their email list and make sales… even while they’re on vacation? In this episode, I’m walking you through exactly how does email marketing works … how you can put your business on autopilot — without needing a website or doing social media every day. ✅ Why automation makes email marketing your best friend ✅ ONE simple setup anyone can use (even without a website) ✅ The one lead magnet strategy I keep using again and again to make money ✅ How to turn evergreen content into a lead and sales machine ✅ Mistakes to avoid so you don’t overcomplicate everythingThis is what turns your hustle into a system. 👉 Grab the Scrappy List Building Checklist to start setting yours up today!Resources Mentioned:Scrappy List Building Checklist

Are you tired of content that disappears after 24 hours? What if your blog post could bring in traffic for years—without reposting? In this episode, we’re diving into beginner-friendly strategies for Pinterest and YouTube—two platforms that are secretly powerful for small business visibility.Here’s what you’ll learn:✅Why Pinterest and YouTube act more like search engines (and why that’s a good thing!)✅A real-life example of how one blog post brought in steady traffic for 7 years✅Beginner steps to get started with Pinterest and YouTube without being techy🎁 Grab the Scrappy List-Building Checklist—your 7-day plan for growing your email list the easy wayResource Mentioned:Scrappy List Building Checklist

Most people think SEO is too slow—but here’s the truth: it’s the smartest move you can make for long-term growth. SEO for small businesses is like building your own version of the Library of Alexandria—a searchable collection people return to again and again.In this episode, we’ll cover:✅What ancient libraries have to do with modern-day traffic✅Why old blog posts still bring in clicks (real-life examples from 2013!)✅The #1 difference between social posts and SEO✅How Google "reads" your blog✅Why consistent SEO works even when you're offline🎯Grab the FREE Scrappy List Building Checklist, mentioned in the episode to help drive more traffic without spending hours on marketing.Resource Mentioned:Scrappy List Building Checklist

Feeling like you need to jump on every trend just to get noticed? You’re not alone—but there’s a better way. In this episode, we’ll talk about what it really takes to drive traffic to your website without burning out or chasing every shiny strategy.You’ll discover:✅Why consistency beats chasing trends every time✅How to choose the right platforms based on your strengths✅What visibility looks like for solopreneurs✅The difference between sustainable traffic and quick wins✅Easy steps to build trust and stay top-of-mind with your audience✨ Ready to focus on strategies that work long-term? Grab the FREE Scrappy List Building Checklist, mentioned in the episode and start creating traffic you can count on.Resource Mentioned:Scrappy List Building Checklist Show Notes:Hey, everyone, Kerry Beck here with FamilyEbiz, where we help families start and grow their online businesses so they can gain freedom in their lives—freedom to do what they love, what they enjoy doing, and what they’re called to do.Today, we are starting a new 3-part mini-series called “From Crickets to Clicks,” all about getting traffic. If you feel like you're just hearing crickets every time you post something or send an email, this is for you. We’re going to talk about how to drive more traffic without chasing shiny objects.Let’s be honest, I’ve been there too. And so have my mastermind friends—they're always chasing the next trend. But today, we’re going to stop that. We’re going to focus on real, sustainable visibility strategies that actually work.Why Chasing Trends Doesn’t WorkDo you ever feel like you have to jump on every trend just to be seen? You’re constantly told what to do—try this, try that—and you end up running in circles. But what if you focused on visibility that’s actually sustainable?We're talking about how to get more eyes on your content without burnout. Viral content might feel great, but it’s not what builds long-term growth. Consistency is what wins.Think of the tortoise and the hare. The hare was flashy and fast—but gone quickly. The tortoise kept moving forward and won the race. That’s exactly how visibility works in business.Viral content spikes. Consistent content sticks.Why Trust Drives Traffic (Not Just Visibility)Let’s take this further—your audience doesn’t need more wow, they need more reasons to trust you.Amy Porterfield once told me she had a post go viral with over 100,000 views. But did it lead to sales? Nope. It just made her feel good. Meanwhile, I know podcasters who make $5K a month with a small, loyal audience because they’ve built trust over time.So what’s more important: 100K views or 100 loyal customers? You already know the answer.Pick Platforms That Play to Your StrengthsThere are so many platforms out there. You can’t do them all, and you don’t have to. Benjamin Franklin had a “printing press strategy.” He focused on what fit his strengths—and built a reputation by staying in his lane.That’s what we need to do, too.Ask yourself:What platforms align with your skills?Where is your audience already hanging out?For me, it's Facebook and Pinterest. Do I love Facebook? Not really. But my homeschool audience is there, so I show up there. Over time, my Facebook traffic to my site went from about 50 people a month to over 500.Pick your platforms. Stay consistent. Don’t dilute your energy trying to be everywhere.Redefining Visibility for Solo EntrepreneursYou don’t need to go viral to have a successful launch. You can build trust by:Emailing your list consistentlyShowing up on one or two platformsSpeaking at a few events per yearIt’s not about being famous—it’s about being consistent and trustworthy to the right people. That’s how you build a profitable business.Visibility is about being known, liked, and trusted by the right people.Real Strategies to Drive Traffic Without BurnoutSo let’s get practical. Here are some things you can do instead of chasing shiny objects:Be a guest on a podcast once a month.Publish a weekly blog or podcast and repurpose it to Pinterest.If you enjoy Instagram, go live once a month and teach something valuable.Use SEO and Pinterest for long-term traffic—not social content that disappears in 24 hours.These are simple, scrappy strategies that will help you grow.Build Trust First—Visibility Will FollowIf you have visibility but no trust, your audience won’t convert. You’ve got to ask yourself: do they trust you?Here are some ways to build that trust:Show your face or voice consistently (video, audio, blog, or email).Share your real wins and lessons learned.Be transparent about what works and what doesn’t.Follow up with your email list regularly.Remember: people don’t buy from who they see the most. They buy from who they trust the most.You don’t need to be famous. You need to be consistent and trustworthy to the right people.🎁 Want to take it further? Grab my free Scrappy List-Building Checklist with 7 easy ways to build traffic and grow your list. You’ll get one idea a day delivered straight to your inbox. Check the show notes for the link!Thanks for spending time with me. I’m Kerry Beck with FamilyEbiz—see you next time!