Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

Cody C. Jensen talks with Jason Barnard about scaling with soul. Scaling with Soul! Cody C. Jensen, Founder and CEO of Searchbloom, reveals how to build a $900 million client-generating agency without sacrificing your values. Drawing from his experience as a former Google employee and 10+ years scaling an award-winning search marketing agency, Cody shares his proven framework for growing teams from 3 to 25+ employees while maintaining ethics and transparency. Discover why he banned the word "client" from his company, how to replace yourself strategically at each growth stage, and the six core values that drive lasting relationships and industry-leading retention rates. In this episode, you'll discover:- The leadership transition points that make or break scaling companies- Why bespoke services and scale aren't enemies when done right- How to embed your team directly with partners for maximum results- The "two pizza rule" for effective team management- Why AI agents enhance human expertise rather than replace it- How transparent communication drives $900M+ in client results This conversation offers a blueprint for entrepreneurs who want to scale their business without losing their soul or compromising their values. #ScalingWithSoul #SearchMarketing #SEOAgency #EthicalBusiness #TeamBuilding #BusinessGrowth #Leadership #DigitalMarketing #Entrepreneurship #AgencyLife #BusinessValues #ScaleUp #StartupGrowth #BusinessStrategy #Podcast #FastlaneFounders #CodyCJensen #Searchbloom What you’ll learn from Cody C. Jensen This episode was recorded live on video July 1st 2025 https://www.youtube.com/watch?v=6LLA0BGXbwg Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/1265-searchbloom-digital-marketing-and-seo-strategies/id562518965?i=1000700534958https://podcasts.apple.com/us/podcast/scaling-a-digital-marketing-agency-with-white-hat/id1360621621?i=1000698844372Cody C. Jensen Transcript from Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul [00:00:00] Jason Barnard: So I'm looking at the screen. I can see scaling with soul. AI doesn't have a soul.  [00:00:07] Cody C. Jensen: Does not have a soul.  [00:00:08] Jason Barnard: Agential AI doesn't have a soul. So there's another contradiction going on there. So how do you scale with soul and use AI?  [00:00:17] Cody C. Jensen: I think number one, recognizing AI for what it is. As you said, It does not have a soul. [00:00:25] Cody C. Jensen: It is literally a machine. You're having conversations with a computer that has very little knowledge as it relates to being a human, right. It can only learn from humans itself and then over time, it can teach itself more and more. So scaling with soul starts, I believe with leadership, top down.  [00:00:48] Jason Barnard: So you have a soul.  [00:00:51] Cody C. Jensen: I have a soul. Yes.  [00:00:53] Jason Barnard: So describe your soul to me, because then that becomes the vision of the company that passes down to the leadership.  [00:00:58] Cody C. Jensen: Exactly. Yeah. So my soul, I suppose is based on ethics and white hat practices, doing things the right way from the beginning and not taking any shortcuts, knowing that failing is not failing unless you stop. These are parts of like my makeup, if you will. And that's where we took those values or innate things about me and about some of our other leadership team and created our core values.  [00:01:35] Narrator: Fastlane Founders and Legacy with Jason Barnard. [00:01:39] Narrator: Each week Jason sits down with successful entrepreneurs, CEOs, and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes their legacy? [00:01:58] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:02:04] Jason Barnard: Hi everybody, and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard. And I'm here with a quick hello and we're good to go. Welcome to the show code Cody C. Jensen.  [00:02:17] Cody C. Jensen: Howdy! Welcome. Thank you.  [00:02:19] Jason Barnard: I struggled to get the C into the melody there. So we're talking about scaling with soul, scaling your business, but I would hope also scaling in your case, your SEO services. [00:02:30] Jason Barnard: So it's scaling and business, both the company itself and the services you offer. That's going to be super interesting. And before that, as always, we look at Brand SERP. So here's your search result on Google, Cody C. Jensen. And you there with the C that disambiguate. You said there's a famous YouTuber who challenges you for the place on the Brand SERP. [00:02:51] Jason Barnard: Is that why you added the C?  [00:02:53] Cody C. Jensen: It's exactly why I added the C. Yep.  [00:02:55] Jason Barnard: Okay, brilliant. Pity that you don't have a Knowledge Panel but that's my obsession and I know it's not everybody's obsession. I love them. They look really cool, but I also understand that not everybody sees them in important. But what I think you will love is this, which is Gemini. [00:03:12] Jason Barnard: I went in and asked Gemini about Cody C. Jensen, founder and CEO of Searchbloom to find out more about you. It's got a really nice description about you, your background and experience and Searchbloom's approach. Which if I read it, I don't need to interview you and we could close the show now. How about that?  [00:03:32] Cody C. Jensen: It would probably do a pretty good job?  [00:03:35] Jason Barnard: Yeah. Now would it do a good job because you've done a good job in your communication of Searchbloom online?  [00:03:43] Cody C. Jensen: That is the only reason it could do a good job is because I've positioned myself and Searchbloom in such a manner where the LLMs, whether it be Gemini or Grok, or GPT, it doesn't matter. Like you could check, you could use ChatGPT right now and ask what is the best SEO company there is? Searchbloom will be on that list.  [00:04:05] Jason Barnard: Right? So you've intentionally gone out and optimized Searchbloom for LLMs.  [00:04:13] Cody C. Jensen: In a roundabout way, yeah. Most SEOs will tell you that AEO or Answer Engine Optimization or GEO, Generative Engine Optimization is simply Search Engine Optimization. [00:04:27] Cody C. Jensen: It's just an evolution of that using a different source medium which is like that answer engine. I found loopholes and hacks to be able to get into Gemini's response or the specific, quick answer that Google's providing the AI overview, AIOs.  [00:04:51] Jason Barnard: Okay. [00:04:52] Jason Barnard: And how do you think that's going to evolve? You're saying there are easy hacks at the moment that if you look for them, you can find them. Do you think that Window's going to stay open for long?  [00:05:01] Cody C. Jensen: I think that maybe quick hacks is the wrong word. I think, first you have to establish yourself and your brand, and that is not quick nor easy. [00:05:15] Cody C. Jensen: And from there you can leverage it. And a lot of it comes down to money. For example, in order for you to become one of the best SEO agencies according to AIO or Gemini. You have to be cited as such in relevant articles, right? So what we do is we reach out to those relevant articles and ensure that we are placed appropriately. More often than not that is a transactional approach. [00:05:47] Jason Barnard: Okay. So you were saying it isn't SEO on steroids or SEO adapted it. It's a whole different approach. What's the attitude you set you need to change in order to be able to move into that?  [00:06:00] Cody C. Jensen: First you need to understand how much people are using specifically your ICP. How much is your ICP using ChatGPT. Let's be honest, it controls the majority of the market, ChatGPT but how much your audience is using that particular AEO. [00:06:20] Cody C. Jensen: And then from there, you can optimize for it. if your audience is not using LLMs, there's no reason for you to go out and buy a listing on some platform.  [00:06:34] Jason Barnard: Yeah. Which makes total sense. And I love the point, if your audience isn't using it, there's no point. Which is delightful and simple and obvious and smart at the same time. [00:06:44] Jason Barnard: So scaling with soul, your company has scaled from what I understand, pretty quickly.  [00:06:51] Cody C. Jensen: I wouldn't say quickly. We're 10 and a half years old. So I think the most of our growth happened over the last four years maybe.  [00:07:00] Jason Barnard: Alright. Us too. Very similar but you are a little bit ahead. [00:07:03] Jason Barnard: You've got 25 people on your team. How did you find the difference between having three people, 15 people and 25 people in terms of being the CEO of the company? [00:07:15] Cody C. Jensen: Each stage is completely different. Managing a business with three to five people is what I call very much a startup, like just getting things going. And maybe you have some SOPs, maybe you have some process, some you have a project management system, you have your streamlined approach, maybe you have even methodologies at that point. But it's still so much in its infancy. When you get from five to when you break the 10 headcount mark, that's when you have to really replace yourself probably two times at that point. You'll need someone to help operate, in the form of a director of operations or operations manager or something like that. Because I believe in the two pizza rule where you can only manage as many slices as there are in a single or two pies, right? [00:08:20] Cody C. Jensen: And I've managed 20 people at a time. That's a full-time job and nothing else can occur....

Jean-Louis Lelogeais talks with Jason Barnard about the entrepreneurial long game. The Entrepreneurial Long Game! Jean-Louis Lelogeais, co-founder of PEO Partners and SVP Global, reveals the mindset shifts that transformed him from startup consultant to managing over $21 billion in assets. Drawing from 40+ years building three successful ventures—including surviving the dot-com crash and the 2008 financial crisis—Jean-Louis shares his proven framework for entrepreneurial endurance. Learn why big ideas require passionate commitment, how setbacks become your greatest teachers, and discover the critical timing for building legacy-focused leadership teams. In this inspiring episode, you'll discover:- Why "big ideas that change the world" are essential for long-term success- How to build staying power when ventures take longer than expected- The partnership advantage: why 1+1 equals more than 2 in entrepreneurship- How to create feedback loops that prevent costly mistakes- The legacy mindset shift that separates successful exits from failures This conversation offers a blueprint for entrepreneurs ready to play the long game and build businesses that outlast their founders. #Entrepreneurship #PrivateEquity #StartupStrategy #BusinessStrategy #LongTermThinking #Legacy #VentureCapital #BusinessGrowth #EntrepreneurMindset #Leadership #BusinessBuilding #StartupLife #Podcast #FastlaneFounders What you’ll learn from Jean-Louis Lelogeais This episode was recorded live on video June 24th 2025 https://www.youtube.com/watch?v=Qh9EHLteRY8 Links to pieces of content relevant to this topic:https://www.peo-partners.com/viewer/viewer.html?link=https://www.peo-partners.com/wp-content/uploads/2025/03/Liquid-PE-White-Paper-March-2025-FOR-WEBSITE-APPROVED.docx-1.pdfJean-Louis Lelogeais Transcript from Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game [00:00:00] Jean-Louis Lelogeais: When you start as an entrepreneur, you're doing it all, right? So the fun part of it, the intellectual challenge, because I would tell you. Also for me, the big idea also has to be intellectually challenging. But the reality is, your day to day. It's not that you still need to prove the wires. [00:00:20] Jean-Louis Lelogeais: You need to do the admin side. You need to maintain the QuickBooks. So if you're not passionate, all that kind of, because there's no resources to get a whole team to do a bunch of things for you. So you got to be ready to get your hands dirty and do a lot of stuff that may seem beyond you, and it is not particularly the most thrilling stuff but you do it because that's part of what's required and what drives.  [00:00:50] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:01:06] Narrator: How can we quickly build a profitable business that stands the test of time and become their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:01:19] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And the quick hello and we're good to go. [00:01:27] Jason Barnard: Oh, welcome to the show. [00:01:33] Jason Barnard: Impossible to say or sing.  [00:01:37] Jean-Louis Lelogeais: That was pretty close. and I'm not going to try to sing back to you, Jason even though my wife is Korean and I've spent many hours at karaoke. But, it's still hopeless. But it's very good to meet you. And how are you doing today? [00:01:57] Jason Barnard: I'm absolutely fine, Mr. Lelogeais. What I did like about that is you said that your name is impossible to sing or say, so I thought I would sing it completely wrong because that's what you're used to. That's been your life. As long as you've been in America, you're from France, but you live in America and you're an entrepreneur. [00:02:16] Jean-Louis Lelogeais: Yeah, I got to tell you that. That's one big advantage. Having a name like this in the States, I'm the only Jean-Louis Lelogeais in all of America. I can guarantee you that. And what's really nice about the professional journey is if you meet somebody 15 years ago, there's a chance they might remember that name versus Michael Johnson might not quite resonate the same way. So I must say it's been a bit of an advantage that way people typically remember.  [00:02:45] Jason Barnard: And that's a really interesting point, a unique name is hugely powerful. And in SEO and Brand Optimization within Search and AI, it's incredibly important as we'll see. [00:03:00] Jason Barnard: But here, when I searched your name, this is the result. I got lots of blue links, your photos. But there's a Knowledge Panel, hiding behind it that doesn't appear. And one of the huge things that I find is this makes you look less impressive than this.  [00:03:22] Jean-Louis Lelogeais: What you're referring to is the video with my partner, Randy. [00:03:27] Jean-Louis Lelogeais: Is that what you're referring to?  [00:03:29] Jason Barnard: It's the fact that Google doesn't fully understand you to the extent that it's willing to present you with this incredibly good looking search result for your name.  [00:03:39] Jean-Louis Lelogeais: Yeah. So Jason, obviously offline, we should absolutely have a conversation. I'm turning 67. I'm very low tech and we need to make better usage of all the tools out there and so would welcome learning from you.  [00:03:58] Jason Barnard: Yeah, it's a huge question of framing and how well the algorithms Google, ChatGPT and so on understand you rather than your achievements. [00:04:08] Jason Barnard: And from what I understand, your achievements are huge. Can you give us a quick rundown?  [00:04:12] Jean-Louis Lelogeais: I'm not sure. You're too kind. But obviously, 40 years into business, there's obviously a number of kinds of milestones and things you accomplish. [00:04:25] Jean-Louis Lelogeais: But I'm not sure, for the listeners, whether it makes sense to me going chronologically, which might be super boring. But just to highlight some themes, I started at Booz Allen and Hamilton, which is a strategy consulting firm out of New York. And even at Booz Allen, the way you made a partner is you had to be essentially an entrepreneur. You had to come up with a segment of your intellectual, or IP, if you want to call it that. That would be interesting to a segment of customers, and you basically had to build your own franchise. [00:05:14] Jean-Louis Lelogeais: That's the way. The old partner said, yeah, he is bringing your business, he's bringing revenues because, at least that's the way it was at that time. So Booz were the formative years after doing business school at MIT Sloan. And in terms of my career, I think I always had the entrepreneurship bug. So I did a two year stint at Chase Manhattan Bank. They were my largest client at Booz Allen. And so they made me the offer. It's a very classic kind of scenario where, you know, come inside and see whether you can implement all those recommendations. And I must say it was a super interesting and humbling experience because you know what seems good on paper in a presentation, you get inside a very large organization like Chase. And you discover that it's more like an oil tanker, meaning that you're pulling your lever and then you start to realize it's going the wrong direction by the inertia of trying to change it again. It's not like you're maneuvering a sailboat. So it was a super humbling and learning experience about the importance of implementation. That became the next chapter for me and very quickly I realized that I've had the entrepreneurship bug since the very beginning. After Chase, which was acquired by Chemical Banks, the course changed and was no longer what I was interested in. I was involved in it in the first wave of internet ventures, and got involved in a Paris space company called DataOps. And that was back in 96 and that journey wind up being a super interesting journey because as you recall, 2001, 2002, all those first waves of internet company that went and fetch amazing valuation. [00:07:28] Jean-Louis Lelogeais: And then a few months later, they were worth nothing.  [00:07:32] Jason Barnard: I was in the middle of that.  [00:07:36] Jean-Louis Lelogeais: So only a few companies could have survived and I must say it was an amazing experience because we were VC backed including a company out of the West coast called Partech and the VCs didn't understand that business. [00:07:53] Jean-Louis Lelogeais: It was a very innovative business at the time. But in fact, we are ahead of its time, you know. Now with ChatGPT, it looked so easy what DataOps was doing, but DataOps was essentially analyzing words super, super fast and using modeling techniques. It's particularly based on chaos theory to identify among those words, very early signals of change, and even you could program it to focus on tonality and that was really an idea ahead of its time with so many applications. [00:08:28] Jean-Louis Lelogeais: But the VC guys didn't understand the business model. So you get 5 million bucks from them, then the money is spent, they're pushing you one direction and we got very close to bankruptcy. And thank God the founder of the business, we managed to stop the bleeding if she will. Before it was too late. We bought back the VCs, we did another annual round because it's all about staying power. So we survived that kind of up and down of that internet wave, if you will. And then, the company got sold in 2006 to Lexus Nexus. [00:09:12] Jean-Louis Lelogeais: Not a great success story. It was sold for 5 million Euros. But I got to tell you,...

Rand Fishkin talks with Jason Barnard about the Lost and Founder. Rand Fishkin, the Cofounder and CEO of SparkToro and Snackbar Studio, and author of "Lost and Founder, reflects on how his public association still heavily favors his past with Moz over his current ventures like SparkToro, highlighting how deeply embedded digital narratives are and how hard they are to shift. Rand shares with Jason Barnard the realities of startups, venture capital, and the misleading myths of Silicon Valley. Rand explained the harsh truth behind venture funding—most startups fail, only a tiny few succeed, and the pressure for hypergrowth damages sustainable businesses. He emphasized the need for entrepreneurs to abandon the outdated “minimum viable product” mindset and instead build “exceptional viable products”—like his approach with SparkToro and SnackBar. They wrapped up by discussing the importance of aligning your business model with the life you actually want. Jason Barnard and Rand Fishkin agreed that resisting external pressure for rapid scaling brings lower stress and greater fulfillment. What you’ll learn from Rand Fishkin 00:00 Rand Fishkin and Jason Barnard 02:13 Where Does the Knowledge Panel of Rand Fishkin Focus More, According to Jason Barnard? 02:30 What Information Does Google Learn About Show About Rand Fishkin as Stated by Jason Barnard? 03:11 Why Has Rand Fishkin Not Yet Explored or Used the Google Learn About Feature? 03:34 What is One of the Big Frustrations of Rand Fishkin in His Efforts to Change His Brand Identity? 04:00 What Can Kalicube® Do to Change the Problem of Shifting Your Brand Identity? 04:09 Why Did the Problem With Boowa (The Blue Dog) Weigh so Heavily on Jason Barnard in Brand Identity? 04:58 How Much Has the Startup Landscape Changed Since 2018, According to Rand Fishkin? 05:35 Why Has the Reputation of Tech Companies and Entrepreneurs Declined? 06:15 Why Did Many People Inside the Industry Despise Lost and Founder When It Was Published in 2018? 07:05 What Are the Terrible, Ugly Parts of the Venture Capital System From the Book Lost and Founder? 08:00 How Does the Venture Capital Funding Model Work? 08:30 Why Does the Venture Capital Model Expect Most Startups to Fail? 09:54 Why Don’t People Talk About What Happens Inside Venture-Backed Businesses? 10:35 Why is Being in the Position of a Company Like Moz, Making Enough but Not Big Money, so Hard? 11:45 Where Does the Cupcake Theory Come From? 11:55 What is the Exceptional Viable Product Concept? 12:28 What is the Minimal Viable Product Concept? 13:36 Why Did the Lean Startup Approach Work In the Early Days of Tech but No Longer Work Today? 14:35 How Did Rand Fishkin Apply the Cupcake Model in Building Sparktoro and Snackbar? 15:00 What Did Gia and Claire From Forget the Funnel Find During Their Product Test for Sparktoro? 16:09 Why Was Rebuilding the Product Less Difficult During the Private Beta Testing Phase? 17:02 Why is the Expectation for Products in Software, Technology, and Other Fields So Much Higher Today? 17:42 What is the Common Founder Mentality in Building Products? 18:26 Why Do You Need Investor Patience and Independence When Building a Product? 19: 26 Why Do Cupcake Ventures Expect a Lifecycle Return of 10 to 15 Years From Their Investments? 20:37 How Do You Resist the Pressure From Investors Who Are Not Very Patient? 21:28 How Does Cultural Pressure From the Industry Affect Startup Founders and Their Success? 22:21 How Does Pressure Affect the Confidence and Decision-Making of Founders in Their Role? 23:22 Why is it Important to Avoid Pressure From External Parties or Culture When Building a Business? 24:05 Why is it Important for Founders to Reject Business Strategies That Do Not Fit How They Work Best? 25:16 Why Do Some Founders Avoid Scaling Fast Even if it Means Leaving Money on the Table? This episode was recorded live on video June 17th 2025 https://www.youtube.com/watch?v=Pl1F0DOa8WI Links to pieces of content relevant to this topic:Rand Fishkin Transcript from Rand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and Founder [00:00:00] Rand Fishkin: The venture capital environment creates a path that is successful for extraordinarily small numbers of people and far fewer than most tech entrepreneurs and people who join tech startups and are recruited and work in that field understand and believe. And the complexities of that environment, the competing demands and the incentive structure is much more complicated than what's traditionally been presented to entrepreneurs and founders. And I am trying to open that Pandora's box and take out all the ugly secrets and show the whole ecosystem for what it is, which is not all terrible and bad. There are good parts of it, and I think some parts are worth keeping. [00:00:56] Rand Fishkin: Which is why I'm still an entrepreneur and a founder and someone who raises money. Not from venture capitalists anymore, I still believe in parts of that world and I still love parts of that job but I think we can optimize away from the parts that are terrible and ugly and have poor incentives.  [00:01:15] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? [00:01:38] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:01:44] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm here with a quick hello and we're good to go. Welcome to the show, Rand Fishkin.  [00:01:56] Rand Fishkin: Howdy, Jason. Good to be here again.  [00:01:58] Jason Barnard: It's lovely to have you back. So this is going to be a shorter episode than usual. We're going to be talking about startups and being the boss of a startup and investors and moving fast and breaking things and how difficult it is and is it more difficult today than it was before? All of that in a moment. [00:02:13] Jason Barnard: But before that, my thing is Brand SERP and I always have to show people's Knowledge Panels. Yours what's absolutely delightful. Got all the facts straight, pretty much. It's unfortunately focusing more on Moz than it does on SparkToro, but I don't think that's a huge problem for you. [00:02:30] Jason Barnard: But then I also looked at Google Learn About, which I really like because it's an educational kind of platform where you ask a question. It gives you context on the left, it gives you an interview right in the middle. It explains who you are. Gives some of the topics about you, key facts about Rand Fishkin with links through to what is an entrepreneur, which seems a bit weird as an idea, but there you go. [00:02:51] Jason Barnard: And this is their experiment in America that we don't get in Europe right now, but I've been playing around with it a lot. And for me, this is where search and research is going in contexts and education and I actually quite like it. I enjoy it. Have you been playing around with that, with that at all, or not at all? [00:03:11] Rand Fishkin: I have not been playing with that particular iteration. I know lots of folks who enjoy fooling around with that kind of thing. What are the large language models saying about their brand and I have done some research into that work. In particular, I was super interested, Jason, as I'm sure you were into, how does a large language model decide which things to place in there? [00:03:34] Rand Fishkin: So in my case, one of the big frustrations is because I have 20 years of people saying, Rand Fishkin is associated with Moz and Search Engine Optimization. It's going to take a long time and a lot of web content to change that to what it is today, which is SparkToro and Audience Research and Snack Bar Studio and Indie video games. [00:03:56] Rand Fishkin: That's going to take a long time.  [00:04:00] Jason Barnard: What we do at Kalicube® is change the focus without actually necessarily having to drown it. It's improving the importance of the existing information. I had the problem with Boowa, or the Blue Dog, and we can talk about that later, is that has immense weight because it was so successful in the noughties, because it's in IMD, because I made records, because there's so much edutainment and entertainment information out there, it weighed very heavily and I found that I didn't need to outweigh it. I needed to outsmart it. To change Google's perception and start saying, Jason Barnard, an entrepreneur and digital marketer, rather than just burnouts a cartoon blue dog. [00:04:39] Jason Barnard: But today we're talking about Fastlane. Sorry, we're talking about Lost and Founder because I can see the word founder twice on the screen. You wrote that back in 2018 talking about the challenges of Silicon Valley mythology about startups. How much has changed since then?  [00:04:58] Rand Fishkin: Here's the strange thing about Lost and Founder is that I think today it feels more relevant and more prescient than it did at the time it was published. So I think, when I published Lost and Founder, there was still a golden era of venture capital startup funding and that ecosystem existing. And today especially, you know, post New American administration, funding has dried up and gone to hell. [00:05:35] Rand Fishkin: I think that the perception of tech companies, and especially of tech entrepreneurs as heroes of American capitalism and these remarkable people in the world, that reputation has gone to hell. And mostly that is the fault of a few very notable people rather than the entire ecosystem of

Henry Gordon-Smith talks with Jason Barnard about green ventures. Henry Gordon-Smith, founder and CEO of Agritecture, shares with Jason Barnard how he turned a personal blog into a global consulting firm focused on climate-smart agriculture. He explains that his early blogging efforts built his personal brand and authority in the sector, helping attract clients who were drawn to his innovative, sometimes controversial insights. Henry reflects on the evolution of his business, from accepting any client to focusing on premium partnerships and launching a SaaS tool for broader impact. He emphasizes the importance of aligning with the right clients, pricing based on value, and learning from mistakes during the scaling process. A key part of their strategy includes offering pro bono work and free educational content, enabling global access to urban agriculture knowledge while maintaining a triple bottom line: environmental, social, and economic impact. Henry also shared with Jason Barnard the leadership and cultural balance required in his team—blending visionary thinking with conservative execution. He encourages calculated experimentation while managing skepticism from his left-brain-heavy team of scientists, engineers, and economists. What you’ll learn from Henry Gordon-Smith 00:00 Henry Gordon-Smith and Jason Barnard 02:21 What Shows up on the Brand SERP for Henry Gordon-Smith When Jason Barnard Searched His Name? 03:18 Why is the Personal Brand of Henry Gordon-Smith Important to His Business? 03:32 What Reputation Did Henry Gordon-Smith Gain That Has Influenced His Business Since 2011? 04:22 How Did the Blog Play a Role in Building a Positive Reputation and Growing the Business? 04:30 What Advice Did the Mom of Henry Gordon-Smith Give Him About Branding Himself? 05:20 What Mindset or Approach Can You Adopt to Effectively Build Your Reputation? 05:45 How Did Taking the Blog Offline Through Workshops Help Improve Understanding of the Customer? 06:19 What Realization Led Henry Gordon-Smith to Decide to Start a Company Instead of Joining One? 06:30 Who Did Henry Gordon-Smith Hire to Help Build His Agritecture Consultancy? 07:01 What Changes Led to the Shift of Agriculture Away From Local Communities in the Developed World? 07:52 What Challenges Does Climate Change Pose to Traditional Food Production and Supply Chains? 08:05 What Social and Global Factors Have Contributed to the Weakening of the Food System? 08:33 How is Technology Helping to Strengthen the Food System in the Face of Modern Challenges? 08:51 How Can a Company Measure Its Impact to Ensure It Makes a Meaningful Difference Globally? 09:21 How Can a Business in a Niche Sector Manage Growth Carefully Amidst Industry UPS and Downs? 10:07 What Solution Was Developed to Help Maintain Impact and Make Farm Planning More Accessible? 11:07 What Does the Triple Bottom Line Mean in the Context of Sustainability and Business? 12:19 What Role Does Sharing Knowledge and Serving Premium Clients Play in the Triple Bottom Line? 12:40 How Can a Digital Company Evaluate and Reduce Its Environmental Footprint? 13:35 Why is it Important for Companies to Measure More Than Just Profit When Assessing Their Impact? 14:55 How Did the Company Evolve From Accepting Any Client to Offering a Premium Self-Service SAAS Model? 15:25 How Did Learning, Observing, and Experimenting Help Uncover What Clients Truly Needed and Valued? 16:13 What Role Did Early Clients Play in Refining Pricing, Methodologies, and the Company Structure? 17:08 How Did Attracting the Right Clients Help Leverage the Company Portfolio and Deliver Quality? 18:13 How Can a Leader Manage a Team’s Nervousness and Help Them Overcome It? 19:15 How Can a Leader Manage Conflicts and Different Perspectives Within a Company Culture? 20:23 What Message Can a Company Communicate to Remain Accessible and Guide Potential Clients? This episode was recorded live on video June 10th 2025 https://www.youtube.com/watch?v=rcHGXLTSfAc Links to pieces of content relevant to this topic:https://agfundernews.com/plenty-has-an-opportunity-to-succeed-say-some-vertical-farming-experts-what-happens-nexthttps://foodinstitute.com/ag-com/experts-huge-opportunities-exist-in-tech-enabled-ag/https://livingarchitecturemonitor.com/articles/smart-agriculture-smarter-cities-w21Henry Gordon-Smith Transcript from Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures [00:00:00] Jason Barnard: From the triple bottom line, sharing it with society for me is very important. Making some money for the company so that we can all have a decent life is very important. The environment thing, I can't see how we affect that.  [00:00:15] Henry Gordon-Smith: Maybe your company is similar to ours. I'm not so sure, but we're a very digital company. I actually no longer have a physical office ourselves, so you know, because my team members are not commuting to work. Our environmental footprint is primarily through our air travel and what we do is we offset the carbon footprint for our air travel a little bit more every year. So that's basically the minimum that we can do. [00:00:40] Henry Gordon-Smith: So I think it's great what you're doing, but I encourage you to maybe think, do we have a carbon footprint? What is it? So that's really where it begins is just by asking the question and looking for the data and starting to set a first goal. And there's no pressure to do something that isn't comfortable for your business or doesn't make sense, but it really is about that starting point and that intention. As in business, it's all about that intention and the data behind it.  [00:01:05] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:01:22] Narrator: How can we quickly build a profitable business that stands the test of time and becomes their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:01:34] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard. And I'm here today with a quick hello and we're good to go. [00:01:42] Jason Barnard: Welcome to the show, Henry Gordon-Smith.  [00:01:46] Henry Gordon-Smith: Thanks Jason for having me.  [00:01:49] Jason Barnard: Brilliant. We're going to talk about Green Ventures and in particular, your journey from a blog to the company you are now running. And how you are running the company worldwide, big businesses, small businesses, all around agrithecture as we can see written there on your shirt. [00:02:08] Jason Barnard: Anybody listening, on just the audio version, we have Henry Gordon-Smith sitting in front of us with a huge word Agritecture on his t-shirt. So we start off with the Brand SERP. I Googled your name and your name is a little bit original, let's say. So you come up top, second, third, fourth, fifth, sixth, three videos. [00:02:33] Jason Barnard: You're obviously out there promoting your Personal Brand, getting out there, talking about your company, and this is what I would call a basic traditional blue link result with some multimedia in those videos. And at Kalicube®, what we try to do is or what we do in fact, is help people move from this position where they're obviously out there building their Personal Brand to make it look something more like that with the pictures, the images, the associated other people, making it look richer, more attractive, and make the person look much more like an authority in their field. [00:03:11] Jason Barnard: So that's where we're coming from at Kalicube®. Do you feel your Personal Brand is important to your business?  [00:03:18] Henry Gordon-Smith: I think a lot of people hire us because of me, frankly. I've got an amazing team behind me but because I started as a blogger in college and I presented some ideas that were quite innovative, some that were controversial, I predicted sort of the rise and fall of different types of agriculture technologies, which is what we work on. [00:03:37] Henry Gordon-Smith: That reputation has really lent itself since 2011 to drive the majority of our business. So I think brand image is critical, and I think digital marketing is critical to our DNA. We continue to blog, and I would say the majority of our clients come from our website.  [00:03:54] Jason Barnard: Yeah. And so there are a couple of things there. [00:03:56] Jason Barnard: Number one is you said the word, reputation and I think there's a negative connotation about that because we talk about Online Reputation Management. You are talking about positive reputation and managing your reputation proactively. And the second is the story of your blog. You started your blog, you were saying things that people weren't necessarily saying, it was original, it was a little bit, against the grain, and then you built a business. Tell me that part.  [00:04:22] Henry Gordon-Smith: Yeah, so the blog was really an opportunity for me to research a topic that I was interested in and put it out there and build a Personal Brand. My mom is also a very talented consultant and brand expert as well. [00:04:34] Henry Gordon-Smith: She's done a good job, and she always said to me, if you're not branding yourself, someone else is. So there's really no reason not to brand yourself. And not to take control over that.  [00:04:44] Jason Barnard: I like your mother because if you are not branding yourself, Google and AI are branding you that.  [00:04:51] Henry Gordon-Smith: Exactly.  [00:04:52] Jason Barnard: Sorry. Carry on about your company. I love that. That's why you have to say hello to your mother.  ...

Jennifer Tsay talks with Jason Barnard about scaling smarter. Jennifer Tsay, CEO and Co-Founder of Shoott, speaks with Jason Barnard about the shift from a growth-focused to a profitability-driven mindset. She explains how tracking customer acquisition costs and KPIs daily has been crucial for adapting to market shifts and staying in control of her business. This data-driven approach helped her company achieve a remarkable 20-fold profit increase in one year. Jennifer shares with Jason Barnard how her team focused on maximizing revenue by refining pricing strategies, improving customer value, and optimizing revenue from existing clients. She advises businesses to prioritize growth until they reach a point where focusing on profitability becomes essential, ensuring sustainable success in the long term. Finally, Jennifer reflects on her leadership style evolution, highlighting a shift from hands-off to more detailed, data-backed management. She now challenges her team to think critically about processes, fostering a collaborative environment where everyone owns their roles. What you’ll learn from Jennifer Tsay 00:00 Jennifer Tsay and Jason Barnard 02:14 What Did ChatGPT Find Out About Jennifer Tsay When Jason Barnard Mentioned Her Name? 02:45 What Did Bing Show About Jennifer Tsay When Jason Barnard Searched & How Much Was From Her Website? 03:28 How Can You Promote Your Personal Brand, Build Credibility & Establish Authority in Your Industry? 04:09 What Does Shoott Do? 04:20 What is the Reason Shoott Is Able to Offer Free Photoshoots? 04:43 What is the Reason Shoott’s Business Model Flips the Traditional Paradigm for Artists? 05:55 What Caused the Confusion When Trying to Find Jennifer Tsay Online? 06:44 How Did Jennifer Tsay Start Shoott? 07:46 What Was the Main Focus When Shoott Was First Launched? 08:02 How Can You Test a New Service With Your Network Before Scaling it? 09:33 Why Does the First Two Years of Entrepreneurship Feeling Easy Turn Out to Be a Fallacy? 09:53 What Factors Led to the Sudden Increase in Customer Acquisition Costs From $20 to Over $200? 10:40 Where Should You Focus First When Facing Business Challenges, Reducing Costs or Increasing Income? 11:00 What Steps Should You Take to Learn Marketing and Drive Growth While Managing Customer Acquisition? 12:06 What Does it Take to Stay Flexible & Adaptable When Facing Challenges That Could Shift at Any Time? 12:32 How Have AI Engines Like ChatGPT, Perplexity, and Copilot Changed Your Approach to Marketing? 13:48 What Was the Mindset Shift When You Switched to a Profitability-Focused Approach? 14:05 What Benefits Do You Get From Monitoring Customer Acquisition Costs Daily and Identifying Shifts? 15:06 How Do You Determine When to Adapt Your Strategy Based on Marketing KPIs? 15:41 What Can Be the Secret Behind the 20-Fold Multiplication of Profits in a Year? 16:30 How Does Shifting Focus to Profitability Impact Revenue Maximization After Customer Acquisition? 17:11 Why Do You Recommend Growing Fast First and Then Scaling Profit? 18:40 What Were the Difficult Decisions in Shifting Focus From Growth to Profitability? 19:36 What Are the Challenges of Having a Small Team Take On Hybrid Roles? 20:19 What Are the Differences in Leadership Style Between the Growth Phase and Now? This episode was recorded live on video June 3rd 2025 https://www.youtube.com/watch?v=fFbSXQdSWiw Links to pieces of content relevant to this topic:Jennifer Tsay Transcript from Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter [00:00:00] Jennifer Tsay: The first two years of entrepreneurship felt easy. It was just a fallacy. We didn't realize this in retrospect. We were like, oh my God, doing a startup is so easy. And nobody on our team at the time had any background in marketing, so we had to learn it from scratch. And so we had to learn to get really good at testing and really good at dropping things when they weren't working and moving on to the next thing that was working and continuing to invest in that. [00:00:26] Jason Barnard: And being honest with yourself when something that did work no longer works.  [00:00:31] Jennifer Tsay: Yes.  [00:00:31] Jason Barnard: And not insisting on something, which is, I think something we're all guilty of is being comfortable and thinking that has worked. Therefore, it will still, it will work again in the future. It's just a blip. [00:00:41] Jennifer Tsay: Yes. If it doesn't work within two weeks, it's dead. We're forgetting it. We will revisit things. It's the discipline of not being really fixated on things that can only be solved one way or that a reality can't shift. I think knowing that it can at any time kind of keeps you on your toes. [00:00:59] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success and the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? [00:01:22] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:01:28] Jason Barnard: Hello everybody and welcome to another Fastlane Founders and Legacy. I'm here with a quick hello and we're good to go. Welcome to the show, Jennifer Tsay.  [00:01:40] Jennifer Tsay: Yes.  [00:01:42] Jason Barnard: That wasn't a very convincing yes.  [00:01:44] Jennifer Tsay: Yes. Thank you for having me. I'm very happy to be here. [00:01:50] Jason Barnard: It's an absolute pleasure. We're going to be talking about scaling smarter, and the piece of information that jumps out is that you 20 folded profit in a year.  [00:01:59] Jennifer Tsay: Yes, we did. [00:02:00] Jason Barnard: And that doesn't mean you have 20 folded revenue. So we're going to be profit focused and it's the pivot from normal business to focusing on profitability. [00:02:11] Jason Barnard: The lessons you learned and why it works now. But before that, really quickly, I asked ChatGPT about you. And when I used just your name, I came up with a model and I had to actually specify that you're the CEO and founder of Shoottt, which is great publicity for you, and it had to search the web. [00:02:30] Jason Barnard: It didn't have anything in its pre-trained memory. So it's like a child who has to go and look in an encyclopedia to give an answer rather than the child at school who can tell you the answer right off the top of their head. And it went and looked on the web and it pulled up these different results. [00:02:45] Jason Barnard: And then I went and looked on Bing and you can see that it got the results from here and it's got some of them from your own website. So you're allowed to tell some of your own story. But if we look back, some of it doesn't come from your website. That's the kind of thing from our perspective at Kalicube. We know that for AI, you need to control your entire digital footprint. But your website, which is actually very good for that purpose, SERPs as a central hub that they use as a source of information about you from you that they then corroborate with the information around the web. [00:03:18] Jason Barnard: That's interesting. So you're doing a good job, and I don't believe from your expression that you were trying to do a good job, but you are.  [00:03:25] Jennifer Tsay: Thank you. I was not trying, but I'm glad that it's all working out.  [00:03:28] Jason Barnard: Yeah. Well, a lot of it as well is being out there, which as we see from the video results, you are definitely out there promoting your Personal Brand, making yourself visible, explaining what you have to offer to people and why you are credible, and building that credibility and that authority within your industry. [00:03:43] Jason Barnard: You have to walk the walk for the AI machines to talk the talk for you. That's quite a nice quote. I just thought that. Brilliant, wonderful. Anyway, we're not talking about that. We're talking about profitability. Tell me what Shoott does.  [00:03:56] Jason Barnard: And then we're going to go into why it wasn't as profitable as it could have been, and to what extent shifting to a profitability focus ruined the front of the business or not. [00:04:08] Jennifer Tsay: Sure. Shoott, Shoott with two T's, is a professional photography marketplace and we provide free personal photoshoots for people where they only pay for the photos that they want. Typically, when you book a professional photographer, you have to research different photographers. You may often have to pay upfront for either the sitting fee or pay for sitting fee and then extra for photos afterwards. So it's this cumbersome, expensive kind of process that we wanted to simplify for the client. And the reason we're able to make this offer is because of how we work with our photographers. So on the photographer side, from my background as an artist and an actor, I had so many friends that we're just living paycheck to paycheck. No matter how talented they were, it was very hard for them to cobble a living out of that. And some people had to stop being artists. So we were like, can we create a business model that basically flips the paradigm? And instead of artists finding a gig here, a gig there trying to cobble together work, can we effectively do that for them by aggregating demand? [00:05:12] Jennifer Tsay: Can we put a photographer in a station about one set location, so if you're in New York City at Central Park in a particular place, and then say their availability is open from like 12 to 5 and have half an hour sessions. And then basically, instead of the photographer going all over the place, different clients funnel to them instead. ...

Michael Davern talks with Jason Barnard about end-to-end AI marketing enablement. Michael Davern, CEO and Co-Founder of Incept, talks with Jason Barnard about how AI becomes exponentially more valuable with training, the shift from time-based billing to outcome-focused work, and why reps—just like in marketing—are key to getting reliable results. Michael shares how Incept uses AI to speed up research, streamline client deliverables, and enable teams to focus on the 20% of work they truly excel at. He compares AI to an intern that, when trained well, becomes a high-performing digital team member capable of scaling capacity without hiring new full-time staff. Michael Davern and Jason Barnard also discuss the risk of relying blindly on automation, the importance of internal policy and oversight, and the human-centered future of work. For Michael, AI does not replace people—it empowers them to be more creative, strategic, and human. What you’ll learn from Michael Davern 00:00 Michael Davern and Jason Barnard 03:04 Why is the Brand SERP Result for Michael Davern Not Showing up in Google According to Jason Barnard? 03:19 Why, According to Jason Barnard, Does Google Think the Scientist is More Famous Than Michael Davern? 03:42 What Did Jason Barnard Do to Make the Name Michael Davern Appear in the Search Results? 03:52 What Does Michael Davern Need to Make Himself Appear as a Super Expert in AI Marketing? 04:18 What Does AI Marketing Mean? 04:55 What Qualifies as AI Versus Simple Automation or Workflow? 05:29 Why Did the Tech World Used to Be Strict About Distinguishing AI, Machine Learning, and Automation? 05:56 What Should a Business Leader Do When They Do Not Have Time to Implement Marketing Tasks Themselves? 06:17 Where Should a Business Leader Start to Guide Their Team Toward Strategies That Help the Business? 06:29 What Role Can AI Play in Helping Users Improve Workflows? 06:56 Why is it Helpful to Regularly Explore and Experiment With Evolving AI Tools? 07:16 What Tasks Cannot Be Automated but Could Be Handled by an Intern or Entry-Level Employee? 07:37 What is the First Step in Training Your AI Assistant to Handle Entry-Level Tasks Effectively? 07:45 Why is Research a Good Starting Point When Delegating Tasks to Your AI Assistant? 07:54 What is a Smart Way for CEOs to Begin Integrating AI Into Their Team Workflow? 08:10 What Makes Comparing AI to an Entry-Level Intern a Helpful Mindset for Business Leaders Adopting AI? 08:30 Why Do Many Businesses Hesitate to Adopt AI Despite Its Long-Standing Presence in Everyday Life? 08:59 What Can Business Leaders Learn by Creating a Custom GPT? 09:26 What Happens When You Customize AI Settings to Match Your Communication Style? 09:47 How Do AI Interactions Improve Over Time as the Agent Learns Your Preferences? 10:22 Why is it Easier to Accept Criticism From a Machine Than From a Person? 11:20 What Are Some Practical Ways to Start Using AI in Marketing? 12:20 What Does Effective Research Look Like When Working With AI Tools? 13:13 What Happens When You Interact With AI in a More Conversational Way? 14:30 What Are the Different Ways to Use AI for Research and Competitive Analysis in Business Strategy? 15:31 Why is AI Considered a Time-Saver in Fast-Paced Business Environments? 16:11 How Can You Make AI-Generated Results More Reliable? 17:27 What Steps Are Involved in Effectively Training an AI Model to Deliver Helpful Results? 18:14 What Are the Risks of Relying Entirely on AI Without Incorporating Human Input? 19:01 Why Might There Be Pushback on AI From People Who Fear Losing Their Jobs? 21:13 How is AI Enabling Businesses to Shift From Hourly Billing to Outcome-Based Pricing Models? This episode was recorded live on video May 27th 2025 https://www.youtube.com/watch?v=29F5ooFZ_3Y Links to pieces of content relevant to this topic:Michael Davern Transcript from Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement [00:00:00] Jason Barnard: There may be pushback on AI because people are frightened of losing their jobs because they don't see that as an option. They think if I automate all of this with AI, I lose my job.  [00:00:14] Michael Davern: And some people will. There's just some things that happen that are going to be automated to a point where it's done as well or better than a person can do it. [00:00:23] Michael Davern: I think I might have already mentioned, like what I told you yesterday is different than an hour. So we've gotta make sure we're on top of that as well. But that is more about still the 80 20 rule. and one of our core values is always be on the better side of 20. So it's really easy for me to talk in those 80 20, but if 20% of your job is what you love doing, and a lot of it, the rest of it is either monotonous or just something I have to do well, you don't have to do that. [00:00:49] Michael Davern: There's automation. There's AI learning that's going to get better. And better for us to be able to have that more monotonous part of your position, not be something you have to do, and it's going help us scale  [00:00:59] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:01:16] Narrator: How can we quickly build a profitable business that stands the test of time and becomes their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:01:28] Jason Barnard: Hi everybody, and welcome to another edition of Fastlane Founders and Legacy. I'm Jason Barnard, and a quick hello and we're good to go. [00:01:37] Jason Barnard: Welcome to the show, Michael Davern. [00:01:43] Michael Davern: Thank you, Jason. I can promise you this is the first time I've ever been serenaded as an intro into a podcast.  [00:01:50] Jason Barnard: Yeah. I think that a lot of people say that to me. And the nice thing is that I started doing this in 2019, so that's six years I've been singing the intro and I recently became the lead singer in a band, and I've got better at singing. [00:02:05] Jason Barnard: So if anybody listens to the very first episode and then this one, even in that short piece of singing, I think I've got better.  [00:02:13] Michael Davern: So we don't need to go into chat and start a custom GPT for voice coaching.  [00:02:17] Jason Barnard: No thank you.  [00:02:18] Michael Davern: Okay. Okay.  [00:02:19] Jason Barnard: I hope not, but some people may disagree. They might say, actually you sing in tune, but, ah, I don't like the style and I could learn some style. [00:02:28] Jason Barnard: But that's not the point of the show today. The point of the show is end-to-end AI marketing enablement. How to use AI for your marketing efforts within your company. And Michael, you were saying that you use your own AI on your own company and then help your clients with that. So this is processes that you've created, that work. And it's what we do at Kalicube is that we apply to ourselves what we're advising our clients to do. So when we're optimizing a brand for Google and AI, it's things that we've done either for myself, Jason Barnard, or the company Kalicube. But before we get into that, I'll show you some Brand SERP. [00:03:06] Jason Barnard: This is your Brand SERP. When we search Michael Davern in Google you don't come up.  [00:03:14] Michael Davern: No, there's far more important people with the same name out there, man.  [00:03:19] Jason Barnard: That's it. The guy who does come up as a public figure is a scientist of some sort. So he's on Google Scholar. That's very powerful. Relatively speaking, Google is going to think he's more famous than you are out of the box because he's on Google Scholar and it isn't that he is more famous, it's that Google understands him better, recognized in his field. And so I then added your company name, Incept. And there I get you. And I think that's what people do is if I don't get you the first time, I'll add your company name if I know it, and then I do get the result. [00:03:52] Jason Barnard: But if I may, I really think you need a Knowledge Panel there on the right hand side to make yourself look the way you deserve, which is a super expert in AI marketing.  [00:04:03] Michael Davern: I don't disagree with you at all, Jason.  [00:04:07] Jason Barnard: So we're going to pick your brains on AI marketing. The first thing is, what do you mean by AI marketing? [00:04:12] Jason Barnard: Because my initial research, I actually misunderstood, so please go ahead. Define yourself. [00:04:17] Michael Davern: It goes everything from process to all the way, from automating tasks that we no longer should be worrying about to really going through getting deeper into insight, research, building strategy, content planning, supporting tactics, execution optimization, measurement, reporting, all the things we do in marketing. But where can we get some enablement to help us along. That's really where it is. It's to help us along. There's a lot of back and forth on the AI piece that, especially since we were allowed to talk about it officially, what was it, last? January? January one of 24. Suddenly we got to talk AI, we didn't have to say automation or machine learning. [00:05:09] Michael Davern: We could start saying, oh yeah, we've been doing this forever and this was an automated task that we could take care of. And that's I think going back what's AI and what's not automation and workflow is not necessarily AI. You can add AI elements into the mix.  [00:05:26] Jason Barnard: Right. No. We'd stop there so everyone can breathe. ...

Rich Kahn talks with Jason Barnard about unmasking ad fraud. Rich Kahn, Co-Founder and CEO of Anura.io, talks with Jason Barnard about the massive impact of ad fraud and how invalid traffic (IVT) continues to plague the digital advertising ecosystem. They discuss the different layers of fraud, including general invalid traffic (GIVT) and more subtle forms like SIVT, which mimics legitimate user behavior. Rich explains how traditional detection methods often miss the mark, especially when fraud occurs at the top of the funnel. He emphasizes the importance of early-stage detection to avoid the costly consequences of fraud, which can quickly escalate once the money is already spent. The conversation concludes with insights on how brands and platforms can take proactive steps to fight fraud — using smarter data analysis, pre-bid detection, and validation tools. Rich Kahn and Jason Barnard stress the need for a more transparent, data-driven approach to ad fraud prevention, ensuring that the future of digital advertising is more secure and reliable for businesses and consumers. What you’ll learn from Rich Kahn 00:00 Rich Kahn and Jason Barnard 01:57 What Did Jason Barnard Emphasize on the Brand SERP of Rich Kahn? 02:28 Why is Google not presenting Rich Kahn as the Primary Result for His Name According to Jason Barnard? 03:45 What is the Difference Between How Google and AI Assess Your Authority or Fame? 04:26 What is the Total Global Ad Spend per Year? 04:35 How Do People Misunderstand the Scale of Money Being Spent in Certain Industries? 04:54 How Much is Ad Fraud Predicted to Reach by 2028? 05:19 What Types of Platforms Are Included in the $140 Billion Ad Fraud Estimate? 06:09 What Are the Forms of Stealing Involved in Ad Fraud? 06:46 Why Does Ad Fraud Affect Advertisers Even if Traffic Buyers Aren’t Committing it Intentionally? 08:28 What Types of Fraud Exist in Traffic Bought From Platforms Like Google and Facebook? 08:34 Why Does Ad Fraud Still Happen Even When Affiliates Are Only Paid for Actual Sales? 08:48 What Methods Do Fraudsters Use to Fake Transactions and Get Paid as Affiliates? 09:12 Why Do Fraudulent Affiliates Get Away With Scams Before Being Caught? 09:49 How Does Fraudulent Traffic Occur on Platforms Like Google? 10:46 How Do Affiliates Use Google AdSense to Commit Ad Fraud? 11:09 Where Are Search Ads Often Placed to Trick Users Into Clicking Them? 11:31 How Does Fraudulent Traffic Occur on Platforms Like Facebook? 11:39 What Impact Do Fake Facebook Profiles Have On Ad and Engagement Fraud? 12:09 What Does Fraud Mean When It Involves Making Money From Online Traffic? 12:39 Why is it Important to Spot Ad Fraud Early? 13:08 Why is Fraud Much Higher in Programmatic Advertising Compared to Google Search? 13:47 Why is the Fraud Rate So High in Connected TV Ads? 14:23 What is IVT? 14:37 What is GIVT? 14:45 What is SIVT? 15:01 How Can GIVT Be Determined? 15:10 What is Required to Identify SIVT? 16:02 How Can You Spot Ad Fraud Early and Minimize Losses? 16:19 How Can Fraudsters Fake Lead Submissions and Avoid Detection? 17:06 What is the Risk of Violating the TCPA With Fraudulent Lead Generation? 17:48 Why is it Important to Ask if the Person Remembers Filling Out the Form When Calling Leads? 18:18 How Can Businesses Protect Themselves From Fraudulent Traffic Both Immediately and in the Long Term? 18:57 Why Can Some Fraud Detection Solutions Succeed When Tools Like Google CAPTCHA Still Struggle? 21:09 What Challenge is Faced When Balancing Fraud Prevention and Avoiding False Positives in Ads? 21:33 What Does it Mean When 15% of Flagged Fraudulent Traffic is Actually a False Positive? 23:15 Who is Likely to Win the Battle Between AI-Powered Fraud and AI-Driven Fraud Detection? This episode was recorded live on video May 20th 2025 https://www.youtube.com/watch?v=pR6KS7h5u0Y Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/e465-ensuring-your-web-content-is-seen-by-real-people/id1190420698?i=1000681851003https://podcasts.apple.com/us/podcast/ad-fraud-detection-and-prevention-with-rich-kahn/id1485152587?i=1000682226941https://podcasts.apple.com/us/podcast/battling-digital-marketing-fraud-with-rich-kahn/id1611588646?i=1000682868054Anura.ioRich Kahn Transcript from Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud [00:00:00] Rich Kahn: So we're talking about programmatic, which is the number one channel for Digital Marketing. So display ads, TV ads, things like that. We're talking search and social so all the search companies like Google, Yahoo, Bing. We're talking about all this, all the social channels, Facebook, Instagram, X, Twitter. [00:00:22] Rich Kahn: We even talking about the native brands like Tabula and our brain. So any digital affiliate marketing, all those channels combined. The global spend, from what I can gather, based on doing some research with $639 billion was spent last year. And of that, based on our data that we catch we're seeing that at about $140 billion is stolen every year.  [00:00:45] Narrator: Fastlane Founders and Legacy with Jason Barnard. [00:00:48] Narrator: Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and become their legacy? [00:01:08] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:01:14] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. It's me, Jason Barnard, and a quick hello and we're good to go. Welcome to the show, Rich Kahn.  [00:01:27] Rich Kahn: That's an interesting introduction. Thanks, Jason. Thanks for having me today. [00:01:31] Jason Barnard: It's an absolute pleasure. Today we're going to be unmasking ad fraud and it's a billion, billion, billion, billion, billion, a hundred billion dollar problem. Is that correct?  [00:01:43] Rich Kahn: As of last year, it was $140 billion problem.  [00:01:46] Jason Barnard: Right. Huge, problem. So we're gonna be digging into why it's happening, where it's happening, and potentially what you can do about it, how it's getting worse, how you can protect yourself. [00:01:57] Jason Barnard: But before all that, we're going to quickly look at your Brand SERP. It's always my favorite thing to do right at the start of the show. When I search your name, this is what I see. You're up there with a few other people with the same name. And I was disappointed that when I search in online, I don't see that. looks much, much better. [00:02:15] Jason Barnard: That's your Knowledge Panel, and it's actually quite a good Knowledge Panel with those lovely images at the top, the blue cards, the description on the right hand side, Google's factual understanding about you. And for the audience, this is what we do. We take people from this situation where Google isn't presenting them primarily, it's presenting lots of other people. [00:02:35] Jason Barnard: You don't look so good and here you are like a superstar.  [00:02:39] Jason Barnard: And in fact, I can tell you the reason that it's not doing, that it isn't confident enough that you are famous enough. Do you feel it's wrong?  [00:02:48] Rich Kahn: It's funny, a little story. I'm a storyteller. I like to tell stories. I saw a gentleman, and I'm drawing a blank on his name right now, but he's a guy who sees spirits from the other world. And we're in an audience in Atlantic City of about a thousand of us in the audience. And he comes over in my direction. He is saying he is looking for somebody famous. I don't consider myself famous, at all. And he's consisting and pushing and pushing. And then he says, look, if you walked into and then this is where he got specific. [00:03:22] Rich Kahn: He said, if you walked into a trade show, would people know who you are? And I'm like, oh, that's me. I go to trade shows for the last 20 plus years. I walk into a trade show, everybody knows who I am. And he goes, well, that's famous. I go, well, I don't consider that famous. I mean, I'm well known in my industry, but outside of my industry, not as much. [00:03:41] Rich Kahn: So it was kind of, so do I consider myself famous now?  [00:03:44] Jason Barnard: Right. Okay. Well, and that is an interesting point. When somebody's searching on Google, you need to be considered by Google to be the most famous person with your name. Whereas with AI, with ChatGPT and so on and so forth, they have context. [00:03:59] Jason Barnard: So being important within your industry, within your niche, when somebody's having a conversation with ChatGPT is actually significantly easier to do because it can niche down, because it has more context when you're talking. So onwards with ad fraud, $140 billion a year, and that's a huge amount. How much is ad spend a year? [00:04:26] Rich Kahn: Last year ad spend was 639 billion globally. So you're talking about a 22% amount. The thing is people don't understand. I like to watch Shark Tank a lot and people will talk about this new product and they're going to disrupt the $10 billion industry, a $20 billion industry. [00:04:46] Rich Kahn: So there's a lot of, there's a lot of money being spent and people don't recognize how much $140 billion is. So what's interesting is we're predicting by 2028, it's going to to be over 200 billion, which is more money than Disney and Netflix combined. Just to put it in scale.  [00:05:06] Jason Barnard: Okay. So our number of 140 billion and ad fraud. [00:05:11] Jason Barnard: What ad fraud does it actually cover? Because are we talking about Google, Facebook, Twitter, LinkedIn?  ...

Amarjot Singh talks with Jason Barnard about building adaptive AI. Amarjot Singh, founder and CEO of Skylark Labs, talks with Jason Barnard about how machines can be taught to learn like humans, the complexities of building true autonomy, and why long-term memory systems are critical to progress. Amarjot Singh shares his journey with Jason Barnard from academic research to launching a commercial AI company in the defense sector. He shares the realities of navigating long sales cycles, hiring for highly specialized roles, and creating a mission-driven team culture. They also touch on the continuous evolution of AI memory systems and the strategic partnerships needed to thrive in defense innovation. Amarjot Singh envisions a future just 5 to 10 years away — one where digital beings don’t just exist, but learn, adapt, and coexist alongside humans. What you’ll learn from Amarjot Singh 00:00 Amarjot Singh and Jason Barnard 01:48 What is the Gemini Result for Amarjot Singh, According to Jason Barnard? 02:09 Why is the Deep Research That Jason Barnard Made for Amarjot Singh So Long? 03:08 What Happens When Jason Barnard Asks Gemini to Access Information Beyond Its Hippocampus Memory? 03:47 How Should You Feel About Google Using Academic Data to Shape Your Online Identity in AI? 04:32 How Should You Convince Investors to See You as Both Academically Credible and Profitable? 04:55 How Did Amarjot Singh Move From Academic Research to Building a Commercial AI Company for Defense? 05:07 Why is Cambridge a Great Place for Building Fundamental Technologies? 05:14 Why Should You Aim to Simplify How Machines Make Sense of the World Like the Brain and Children Do? 06:08 What is the Difference Between How AI and a Child React to Situations They Have Never Encountered? 06:22 What is Missing in Traditional AI Systems That Amarjot Singh is Trying to Address in His Company? 07:20 Why is Adaptive AI Particularly Valuable in Defense Systems? 07:57 How Does the Approach of Amarjot Singh to AI Differ From Simply Replicating the Human Brain? 08:04 What Learning Capabilities Are Being Replicated in AI to Make it More Efficient and Adaptive? 09:13 What is the Difference Between Short and Long Answers When it Comes to Retaining Information? 09:28 What Happens When You Add New Content to Your Website? 10:17 How Does Credibility Affect the Confidence in Information of a Machine? 10:43 Why is the Credibility of Information Important? 11:38 Why is Memory Considered Continuous Instead of Being Short-Term and Long-Term? 12:18 Why is Frequency and Recency Important When Encoding Information? 12:39 What Factors Influence How We Retain Knowledge? 13:11 How Does the Knowledge Graph Determine the Importance Between Pieces of Information? 14:43 How Do You Deal With the Long Sales Cycles in the Defense Industry? 16:06 How Do You Find People Smart and Skilled Enough to Handle the Highly Complex Work of Your Business? 17:01 What Impact Does Giving People the Freedom to Choose Their Work Have On Your Company? 18:16 How Do You Protect Your Intellectual Property When Working Across Different Countries? 19:43 How Much Has AI Development Been Influenced by the Brain? 20:58 How Fast Do You Think AI Technology Will Evolve in the Future? This episode was recorded live on video May 13th 2025 https://www.youtube.com/watch?v=1h_cH4xRqCw Links to pieces of content relevant to this topic:https://www.youtube.com/watch?v=xD6RR3Om8bchttps://www.theverge.com/2018/6/6/17433482/ai-automated-surveillance-drones-spot-violent-behavior-crowdshttps://www.innovatorsunder35.com/the-list/amarjot-singh/Amarjot Singh Transcript from Amarjot Singh with Jason Barnard on Fastlane Founders And Legacy. Building Adaptive AI [00:00:00] Amarjot Singh: We do a lot of difficult deployments. We go to the desert, we go into the sea. Sometime it's fun, sometime it's not. But you want to be able to have anchors you can rely on and keep on doing what you need to do when nothing is working. And that is, I think the only way to do that is if you are, what you're doing is meaningful work. [00:00:21] Jason Barnard: Right. And that's a really good kind of point as well is when you're doing something and it doesn't appear to be working, how do you keep your team motivated to keep trying and keep finding new ways?  [00:00:32] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:00:48] Narrator: How can we quickly build a profitable business that stands at test of time and becomes their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:01:01] Jason Barnard: Hi everybody and welcome to another Fastlane Founders. I'm Jason Barnard and I'm here with a quick hello and we're good to go. [00:01:09] Jason Barnard: Welcome to the show, Amarjot Singh.  [00:01:14] Amarjot Singh: Glad to have me, Jason..  [00:01:16] Jason Barnard: I literally just realized that your surname is perfect for that introductory song because I'm singing.  [00:01:26] Amarjot Singh: That's great.  [00:01:26] Jason Barnard: And that's not a very funny joke, but I had to make it because as I sing, I thought that's good. Anyway, let's get onto the topic, which is going to be about building Adaptive AI. [00:01:37] Jason Barnard: And I just asked you, are you basically building AI that learns like humans replicating our brains? And you said something along those lines. So we'll be getting into that in a moment. But before we go onto that, I wanted to show you. The Gemini result for your name, which is pretty good. I asked it to tell me about you. [00:01:57] Jason Barnard: And it comes up with a reasonably good answer. I quite like that, and I think your academic background is what it picks up on, and then it's moved on to your corporate background, which is now. But then I thought, let's use deep research, which I'm really enjoying and I've made a video because it's really long. [00:02:15] Jason Barnard: It's really long because it knows so much about you and there's so much information about you. So the idea here is I asked deep research on Gemini to build a plan to tell me about you. And it built a plan and then it executed and you see that table, that's a lot of information about you and your academic work. [00:02:33] Jason Barnard: It goes through an entire history of your life, which I believe is pretty accurate with that second table there. It's got seven sections all about your life as an academic, the work you're doing, the work you're doing with Skylark, and it literally doesn't stop.  [00:02:49] Amarjot Singh: Am I crazy?  [00:02:50] Jason Barnard: This is something. Yeah. We all need to pay attention to and we all need to take care of because if I want to know about you, I can ask Gemini and it will tell me a quick overview like that. [00:03:01] Jason Barnard: And it needs to get it from its called hippocampus in the brain.  [00:03:07] Amarjot Singh: Yep. Hippocampus.  [00:03:08] Jason Barnard: And then if I asked it to dig down and figure out more and go into its long-term memory that it doesn't necessarily have in that hippocampus memory, it then does this and it's a due diligence using AI, which I love. And at Kalicube, it's exactly what we do for our clients. We make sure that it is accurate and convincing for your audience. And I think for you, it already is because of your academic career. Because Google and the other AI have got so much solid information about academia and they trust those academic institutions. [00:03:45] Jason Barnard: How do you feel about that?  [00:03:47] Amarjot Singh: I feel like that's great. I'm actually overwhelmed that once you showed me that table and the seven sections, that there is actually so much information out there about me. Now I wonder if all of that is accurate or if I wanted to tweak it in a certain way so that I come off as more appealing to the investors or other entrepreneurs or our clients. And that's the thing I'm thinking about.  [00:04:13] Jason Barnard: That's a great point because the whole thing about pivoting. You've pivot from academic research to building a commercial AI company is really, important because how you frame it across your entire digital ecosystem will greatly influence how the machine frames it. [00:04:32] Jason Barnard: So as you said, if you want to convince investors, you need to convince them that your academic qualifications are there, but that you can actually make money for them. And it's up to you to frame it. It's up to you to spread that message so that the machines will repeat it. And that's what we do at Kalicube. [00:04:47] Jason Barnard: But I'm now interested in how did you move from academic research to building a commercial AI company, particularly in defense?  [00:04:54] Amarjot Singh: I did my PhD in the UK.  [00:05:00] Jason Barnard: Cambridge.  [00:05:01] Amarjot Singh: Yeah, Cambridge. I went to Cambridge.  [00:05:03] Jason Barnard: That came from deep research. Sorry.  [00:05:06] Amarjot Singh: No. That was great. I had a great experience and Cambridge is all about building fundamental technologies, and that's what I did. I started the human brain. I was trying to figure out how the brain is able to make sense of the world. How kids make sense of the world, but they're able to do it really quickly within seconds. While machine required a lot of data, it requires a lot of compute. So I was interested in simplifying how machines could do the same thing. And I was able to an extent, able to do that. But beyond that, I was trying to figure out what are the practical applications of this and the k

Matt B. Britton talks with Jason Barnard about Generation AI. Matt B. Britton is a consumer trend expert, and the founder and CEO of Suzy. Matt discusses the impact of Generation Alpha (born 0-15) and their relationship with AI, positioning them as the first generation to grow up with AI seamlessly integrated into their lives.Matt B. Britton and Jason Barnard discuss how AI will redefine everything from career paths to parenting, education, and business, significantly impacting how we live and work. Matt emphasizes the potential mental health consequences of AI influence on interpersonal relationships. Matt B. Britton and Jason Barnard also delve into corporate AI adoption and the growing need for AI literacy, both agreeing that AI will disrupt industries, particularly knowledge-based fields. They highlight how AI will redefine traditional job roles, urging professionals to adapt to remain competitive in an increasingly automated world. What you’ll learn from Matt B. Britton 00:00 Matt B. Britton and Jason Barnard 01:20 Why Did Jason Barnard Say He is Out of Touch With the World When Talking About Generation Alpha? 01:42 What is Generation Alpha? 01:51 What is Generation Z? 01:57 What are Millennials? 02:11 What Did Jason Barnard Emphasize About the Brand SERP of Matt Britton? 02:42 What Did Jason Barnard Find Interesting About Google Associating Matt Britton With Footballers? 02:58 Why Did Jason Barnard Ask Gemini to Find a Connection Between Matt Britton and Footballers? 04:53 What Are the Two Factors the Book Generation AI is About? 05:10 What Does the Book Generation AI Say About How Gen Alpha and AI Will Reshape Society? 05:27 Why Did Matt Britton Write the Generation AI Book? 06:04 How Important Are the People Growing Up with AI Compared to the Actual Technology? 06:18 What Challenges Will Parents Face With Kids Having Easy Access to AI? 06:32 What Impact Could Interacting With Human-Like Bots Have On How Young Kids Understand the Real World? 06:53 What Effect Might Growing Up With AI Have On the Brain Development and Relationships of Gen Alpha? 07:44 What Did Matt Britton Mean by “Other Humans” When Talking About Kids Interacting With AI Tools? 08:18 How Does the Impact of AI on Individuals, Particularly in Tragic Cases Like Suicide, Affect Society? 09:05 What Challenges Do Teachers Face in Keeping Up With Educating Children in the AI Era? 10:12 Why is it Surprising That Copilot Adoption is Slow, Even Though AI is Powerful and Widely Useful? 10:31 What Shift in Cultural Influence Did the Book Youth Nation Highlight About Younger Generations? 11:08 How Has Social Media Empowered Young People to Influence Culture and Society? 11:24 How Will the Generation Alpha Use of AI Influence How Society Adopts and Interacts With AI? 12:22 Why Will Merely Using AI as a Tool Not Be Enough in the Future? 12:34 Why is it Important for Professionals to Fully Understand AI? 13:47 Why is AI Considered Capable of Handling Complex Jobs, Despite Being Seen as Only for Simple Tasks? 14:17 Which Types of Jobs Are More at Risk of Being Replaced by AI? 15:23 What Will Determine Whether Society Accepts the Widespread Use of Advanced AI Technologies? 16:03 What Kinds of Skills or Fields Will Offer Job Opportunities in an AI-Driven Future? 17:10 What Types of Professionals Are Most at Risk of Being Disrupted by AI Advancements? 17:35 How Can AI Demonstrate Creativity and Push Boundaries in Ways Similar to Humans? 19:32 What Should Businesses Do Today to Prepare for Tomorrow With AI? This episode was recorded live on video May 6th 2025 https://www.youtube.com/watch?v=RyNZteCwNAU Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/the-speed-of-culture-podcast/id1617896513https://www.instagram.com/reel/DFy_l5sun95/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Matt B. Britton Transcript from Matt B. Britton with Jason Barnard on Fastlane Founders And Legacy. Generation AI [00:00:00] Matt B. Britton: You are going to see as Gen Alpha, comes of age, their use of AI is going to essentially dictate the way the society ingest AI. Because again, the tool of AI is going to be native to them and they will know no other way. It's far left or far right. Not politically, but the left brain. Right brain, right. And those are the people who are going to be successful. But the people who are in the middle, who are jack of all trades, master of none, the liberal arts professionals, the people who have made a living on maintaining knowledge and selling that knowledge, I think are the ones that are really going to find themselves on the wrong side of this disruption.  [00:00:35] Narrator: Fastlane Founders and Legacy with Jason Barnard. [00:00:39] Narrator: Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy? [00:00:58] Narrator: A legacy we're proud of. Fastlane Founders and Legacy With Jason Barnard...  [00:01:04] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and I'm here with, a quick hello and we're good to go. Welcome to the show, Matt Britton.  [00:01:17] Matt B. Britton: Thanks for having me.  [00:01:18] Jason Barnard: Absolutely delighted. We're going to be talking about Generation AI and you talk about Generation Alpha, which I had never heard about. [00:01:26] Jason Barnard: And it probably just shows how out of touch I am with the world. There may be other people out there who are as out of touch as I am. And will be interested to know what that is, but you are talking about marketing to them.  [00:01:41] Matt B. Britton: Correct. So Generation Alpha is currently age zero to 15. The hallmark of Generation Alpha is they are the first generation to grow up with AI in the household. [00:01:51] Matt B. Britton: So much like Generation Z was the first generation to grow up with a mobile device, such as the iPhone in the household. And millennials were the first generation to grow up with the internet, which is why they're referred to as digital natives. Gen Alpha is going to be ushered in by a technology with power and impact, like what we've never seen before. [00:02:09] Jason Barnard: Wow. Cool. That's a brilliant introduction. But before we get into the conversation, I look at Brand SERP and here I search for your name Matt B. Britton, because that is what your Knowledge Panel says. So Google believes that your name is Matt B. Britton, and you were telling me that you don't actually systematically use it. [00:02:27] Jason Barnard: So Google's picked up on that somewhere and it's associating you still with your old company, MLY. And part of what we do at Kalicube is make sure that information is up to date.  [00:02:40] Matt B. Britton: We'll have to talk about that separately.  [00:02:42] Jason Barnard: But the other thing I found really interesting is are you an American footballer? [00:02:48] Matt B. Britton: I'm not.  [00:02:49] Jason Barnard: Because you're associated with all these American footballers, which I found really curious because I couldn't find any information about you as an American footballer. So I then asked Gemini, can you find a connection between these people? And I found it super interesting to use AI to figure out why Google Search is making that mistake associating you with American footballers when it's actually not your career. [00:03:17] Jason Barnard: And what it's come up with at the end of the day is if you're watching the video that you are associated with prominent Miami hurricane figures. I would assume that's simply a mistake in the name of the person, i.e., it's another Matt Britain.  [00:03:38] Matt B. Britton: Yeah, it must be.  [00:03:39] Jason Barnard: Well, and from our perspective at Kalicube, this is a huge problem. There are so many Matt Brittons in the world. [00:03:45] Jason Barnard: How does Google know which one is you?  [00:03:47] Matt B. Britton: Exactly. That's exactly right.  [00:03:48] Jason Barnard: And in this particular case, it thinks you're the American footballer who played with all these people at Miami. I love this stuff. I spent my entire life digging into this stuff and figuring out why Google and AI are getting it wrong or how we can make it, get them, get it more right or give you the results that you deserve. [00:04:06] Jason Barnard: And your case was delightful for me. I spent the afternoon digging into this. I had fun.  [00:04:11] Matt B. Britton: Thanks for digging in there. I was unaware of some of those things.  [00:04:14] Jason Barnard: Yeah, for me it's just fun.  But you've written a book, which I really want to put up there, Generation AI, and that's coming out from what I understand, literally today. [00:04:27] Matt B. Britton: It comes out May 6. It's available on presale, but yes, it's coming out today.  [00:04:31] Jason Barnard: So Generation AI, you've explained briefly what the. How can I say it? Pitch, what's the book? What's the approach? Why are these people so important and why is it so interesting? My personal perspective is, as you say, first generation that will be AI native. Thank you. Brilliant. Thank you.  [00:04:53] Matt B. Britton: Yeah, so the book Generation AI is really about two factors. It's about this generation, Generation Alpha, which you just explained and how they're going to be different than previous generations, as well as the more broad impact of AI on business, culture and society. [00:05:10] Matt B. Britton: And those two things combined AI's growing impact and Gen Alpha's growing impact is

Steven Davis talks with Jason Barnard about career mobility. Steven Davis, CEO and Managing Director of Renaissance Solutions, Inc., talks with Jason Barnard about how emotional intelligence, digital presence, and intentional networking are reshaping the future of career growth. Steven emphasizes the power of showing up authentically—on LinkedIn, in the workplace, and even in Google's search results. He stresses that confidence doesn't mean being the loudest in the room; it's about clarity, consistency, and connection. Steven Davis and Jason Barnard also explore how internal and external mobility are influenced by visibility, relationships, and your digital footprint. They highlight how mapping the room and following up with empathy can accelerate your leadership path. If you’re a professional or a leader ready to build meaningful momentum in your career, this episode is absolutely for you. What you’ll learn from Steven Davis 00:00 Steven Davis and Jason Barnard 01:38 What Did Jason Barnard Find When He Searched Steven Davis on Google? 01:51 What Did Jason Find When He Searched for Steven Davis in Europe? 02:25 What Challenge Does Someone Face When They Have a Popular Name Like Steven Davis? 02:48 What Should You Do to Make Your Name Stand Out if Your Personal Brand Is Important to You? 03:43 What Did Jason Barnard Emphasize When He Looked Up Steven Davis on ChatGPT? 04:15 What Does Steven Davis Do? 04:40 What Makes Steven Davis Qualified to Talk About Career Pivots? 04:57 What Have Decision Makers Been Shown to Care About When Evaluating a Job Candidate’s Background? 06:12 Why Does the Way You Present Yourself Not Change Depending on Who You Are Presenting To? 06:22 Why Are the First 30 to 40 Seconds of a Presentation So Important? 06:45 What Factors Do People Analyze to Determine if Someone Fits a Role Based on How They Communicate? 07:13 Why is it Both About Emotional and Professional Qualifications During a Presentation or Interview? 07:32 What Factors Does Steven Davis Consider When Selecting Candidates During an Interview? 08:09 Why Did Steven Davis Still Send Candidates Who Did Not Meet All the Qualifications for C-Level Role? 08:35 Why is Emotional Connection Considered the Most Important Part in Presenting Yourself? 08:53 What Makes a CV Stand Out Enough to Prompt an Interview Even if the Qualifications Are Just Average? 10:05 What Are the Most Important Things to Do When Presenting Yourself on Paper or Online? 10:36 What Platforms Should You Prioritize When Trying to Pivot Within or Between Companies? 11:47 How Do You Express Your Personal Brand on Platforms Like LinkedIn and Google? 11:56 Why is it Important to Make a Strong First Impression When Trying to Change Careers? 12:12 Why Do Recruiters Eliminate Candidates Quickly During the Hiring Process? 13:05 What Role Does the LinkedIn Headline & About Section Play in Showing Your Personality to Recruiters? 14:20 What Should Professionals Keep in Mind When Expressing Themselves on Their LinkedIn Profile? 15:46 Why Do You Need to Be Careful When Disagreeing During a Pitch With a Company Like IBM? 17:52 Why is Visibility and Positive Impression Important When Networking on LinkedIn for a Job Position? 19:17 What Can Your Google Search Result Be Compared To? 19:31 Why Do We Use Google? 20:21 What Do We Usually Look for When Searching on Google? 20:28 Why Does What Appears About You in Google Search Results Matter for Your Reputation? 21:24 What Old Expression Did We Learn About Achieving Success in Our Careers? 21:53 What is Considered More Important for Success Than Who You Know at Work? 22:16 What Questions Do People Seeking a Promotion Commonly Ask About Moving Up? 22:41 What Should You Consider When Identifying Key People to Help You Get Promoted? 24:06 What Steps Can You Take to Increase Your Visibility and Awareness for Internal Mobility? 25:00 What Are the Two Pillars of Emotional Intelligence That Support Effective Communication? 27:25 What Should You Say to People Who Feel Hesitant or Embarrassed About Following Up After Applying? This episode was recorded live on video April 29th 2025 https://www.youtube.com/watch?v=qhp7i2n7Ydg Links to pieces of content relevant to this topic:https://renaissance-sol.com/workshops/Steven Davis Transcript from Steven Davis with Jason Barnard on Fastlane Founders And Legacy. Career Mobility [00:00:00] Steven Davis: You don't want to come across as being desperate. Because if you...  [00:00:08] Steven Davis: Thank you for that reaction!  [00:00:11] Steven Davis: ...if you connect with the recruiter and you connect with the VP and then you say, oh, let's see who else I can connect with. The recruiter could say, Hey, did you see Jason connected with Steve Davis and Frank Smith and Harriet Jones? He's all over the place. Maybe he's got a problem. We have that one chance to make that impression.  [00:00:31] Jason Barnard: There's a balance between enthusiasm and desperation.  [00:00:36] Steven Davis: Precisely.  [00:00:37] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:00:54] Narrator: How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of! Fastlane Founders and Legacy with Jason Barnard.  [00:01:06] Jason Barnard: A quick hello and we're good to go. Welcome to the show, Stephen Davis. [00:01:16] Steven Davis: Thank you. I'm proud to be here.  [00:01:18] Jason Barnard: Brilliant. I'm delighted to have you. And today we're going to talk about career changes, career pivot, why a Personal Brand might be important for that, and how you can help yourself along on a career pivot, whatever level of a company you're at, but especially C-level. [00:01:34] Jason Barnard: And for me, entrepreneurs is my favorite topic. But before that, I've actually found, I search your name on Google and your problem, if I may, is not necessarily a problem, but certainly there were a lot of famous people with the name Steven Davis. And I found when I searched in Europe, a football player, a soccer player, and a snooker player. [00:01:59] Steven Davis: Yes, I know the snooker player because I'm a big pool player here in the United States so my namesake is a snooker champion in the UK.  [00:02:09] Jason Barnard: Yeah, and we used to call him when I was a kid, boring Steve Davis. And that's not the case with you, is it?  [00:02:16] Steven Davis: No. Thank you. I've got to go now. It's been a pleasure to meet you. [00:02:22] Jason Barnard: Brilliant. Wonderful. Delightful introduction, but I think one of the important things here from our perspective at Kalicube is when you've got a popular name like Steven Davis, you have a problem of ambiguity and competition that I don't think people really think about. And when you have, when you share a famous a name that somebody famous likes Steven Davis, the footballer, or Steve Davis, the snooker player, you either have to become more famous than them. Which I don't think is likely to happen, or you need to add something to your name, middle initial, middle name, or your industry or something unique to make you stand out if your Personal Brand is important to you, but it's not always important. I always think it is. Is it important to you or not?  [00:03:10] Steven Davis: Extremely important. However, if a Google search is done with Steven Davis, coach, I'm got to show up. I don't think the football player would show up. Plus with me Jason, my priority is my business, Renaissance Solutions. And Renaissance was selected because it connotates new beginning and that is more important to me than my name.  [00:03:35] Jason Barnard: Right. A hundred percent. And I think that's really important is I tend to get obsessed about dominating of your own name and it isn't necessarily important. [00:03:43] Jason Barnard: What is important though, is that the machine, Google, ChatGPT, Perplexity, understands who you are and what you do, who you can serve, and that you're trustworthy. And I've looked you up on ChatGPT and ChatGPT is perfectly happy with you in your current circumstance.  [00:03:59] Steven Davis: What a relief. Thank you. [00:04:01] Jason Barnard: The future is yours, Steven. Tell me really quickly what you do and why you are qualified to talk about career pivots and why Personal Brand might be important in that.  [00:04:13] Steven Davis: Thanks for asking, Jason.  [00:04:15] Steven Davis: I started my career as a recruiter and I found that I was very successful in being able to present candidates to hiring managers because I schedule anywhere from 10 to 20 interviews a week. [00:04:29] Steven Davis: And every recruiter's reputation is based on the quality of the candidates they send to decision makers. Whether they're recruiters in human resources or they're actual hiring managers. So why am I qualified to do this? Spent over 20 years filling jobs at companies like Morgan Stanley, Sharing Cloud, Johnson and Johnson, NBC television, a lot of companies in entertainment, JP Morgan Chase, many other companies. And what I've learned along the way is that looking for a job, whether it's internally at someone's company or externally, it isn't about the job seeker. It isn't about the person that is interested in internal mobility. That's not what it's about. [00:05:15] Steven Davis: It's more about who's looking at someone's background, who's interviewing someone, and what decision makers want to see and what they want to sense and what they want to hear. So what qualifies me, I believe,...

Guy E. Baker talks with Jason Barnard about the Market Tune-Up. Guy E. Baker, a Wealth and Business Coach and founder of the Wealth Teams Alliance, talks with Jason Barnard about the importance of CEOs balancing their personal brand with their corporate identity. Guy emphasizes the balance of asking open-ended questions in a conversation while staying skilled at recognizing patterns in client behavior. He stresses that objections aren’t roadblocks but opportunities to understand better. Guy E. Baker and Jason Barnard also discuss the importance of mutual respect and understanding between a service provider and a client. Guy highlights how the right questions can lead to better alignment and decision-making. This is a must-watch episode for any business leader who's thinking about long-term growth, succession, and sustainability. What you’ll learn from Guy E. Baker 00:00 Guy E. Baker and Jason Barnard 01:15 What is Guy E. Baker’s Middle Name? 01:33 Where Did Guy E. Baker Derive the Title “Market Tune-Up”? 01:56 What was ChatGPT’s Answer When Jason Barnard Asked About Guy Eugene Baker? 02:27 Which Detail Did ChatGPT Get Completely Wrong About Guy E. Baker? 02:38 What Couldn’t ChatGPT Figure Out About Guy E. Baker Based From Jason Barnard? 03:51 What Approach Can a Marketer Take to Improve During a Market Tune-Up? 03:59 What Does the E-Myth Teach About Improving a Marketing or Sales Organization? 04:54 What Are the Tiny Details in a Marketing Team That Can Significantly Boost Overall Performance? 05:18 What is the Most Important Measure of Long-Term Success in a Marketing Organization? 05:33 Why Should You Keep Track of Cases or Projects Across Different Business Phases? 06:34 Why Should You Focus On either Attracting New Clients or Converting Those Already in Your Pipeline? 06:41 Where Do You Start When Deciding How to Move Prospects Forward? 06:45 What Key Conversion Steps Should You Track to Turn Initial Interviews Into Long-Term Clients? 07:33 What Part of the Client Journey Drives Profitability? 07:55 What Phases Might Exist When Developing Both a Personal and Company Brand? 08:10 Why is Reaching Out to Your Best Customers Helpful When Business Slows Down? 09:17 Why is Identifying a Client’s Pain More Important Than Just Offering a Solution? 10:10 How Can You Help Clients Recognize Their Own Pain and Problems? 10:22 What Kind of Pain Do Most Clients Experience When They Are in Denial? 10:37 What Happens When Potential Clients Don’t Realize Google and AI Are Misrepresenting Them? 11:08 How Can You Help People Recognize a Problem and Its Pain if They Haven’t Noticed it Yet? 12:47 What Question Can You Ask a CEO to Share Their Problem With Their Personal Brand and Business? 13:48 Why Is It Important to Balance Asking Open-Ended Questions and Speaking in a Sales Call? 14:01 Why is it Important Not to Always Know the Answer When Asking Questions During Fact-Finding? 14:39 What Patterns Can You Identify by Talking to the Right Prospects and Clients Over Time? 15:21 What Would Happen to the Business if the CEO Took a 6-Month Break and Wasn’t Involved in Operations? 15:42 Why is it Important to Have Someone on Your Team You Trust Enough to Take Your Place if Needed? 16:52 Why Are Most Salespeople Afraid of Objections During a Sales Conversation? 17:07 What Factors Determine Whether Your Services Make Sense for a Potential Client? 17:36 What Often Keeps Successful People From Noticing the Opportunities That Could Help Them Grow? 18:51 What Common Pain Points Do CEOs, Founders, and Entrepreneurs Experience? 22:15 What Two Decisions Should Be Made During the Opening Interview With a Potential Client? This episode was recorded live on video April 22nd 2025 https://www.youtube.com/watch?v=wSRJm149N8E Links to pieces of content relevant to this topic:www.standel.comGuy E. Baker Transcript from Guy E. Baker with Jason Barnard on Fastlane Founders And Legacy. Market Tune-Up [00:00:00] Guy E. Baker: I'll get a room of 2000 people and I'll say, raise your hand if you think we sell solutions. And you, you almost everyone will raise their hand and they'll say, we'll raise your hand if you think we sell problems. And almost no one will sell that, you know, raise their hand for that. And the fact of the matter is, is that no one wants the solution until they have a problem to solve. [00:00:23] Guy E. Baker: And nobody wants to solve the problem until the problem is causing pain. So the very first thing you've gotta do,  [00:00:30] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:00:47] Narrator: How can we quickly build a profitable business that stands at test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:00:59] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard here with a quick hello and we're good to go. [00:01:07] Jason Barnard: Welcome to the show, Dr. Guy Baker.  [00:01:12] Guy E. Baker: And thank you very much.  [00:01:14] Jason Barnard: How lovely. I believe your middle name is Eugene.  [00:01:17] Guy E. Baker: Eugene. It's a family name.  [00:01:20] Jason Barnard: Brilliant, wonderful. And we're gonna be talking about market tuneup, which is all about building a business. The, the principles behind building a business, specifically in the financial industry. [00:01:29] Jason Barnard: And I'm hoping it's gonna help me in the services industry too.  [00:01:33] Guy E. Baker: Yeah. So I got the title from the standpoint of an automobile. You know, when you tune up an automobile, I kind of thought if you had a marketing organization, there are probably some things you ought to do to tune it up, to be more, proficient, more efficient, more effective. [00:01:49] Jason Barnard: And so we're gonna be talking up, making it more effective and.  [00:01:53] Guy E. Baker: Efficient.  [00:01:54] Jason Barnard: Efficient. Brilliant. Wonderful. Before we do that, I always look at Brand SERPs, the search result for people's names, but I decided for you to look at ChatGPT, and I asked it to tell me more about Guy Eugene Baker. And it's got a lot of information about you, including a bachelor's, three masters, and a doctors. [00:02:13] Jason Barnard: Which I assume is correct. I'm not, it's not hallucinating, is it?  [00:02:17] Guy E. Baker: No, it's not hallucinating.  [00:02:19] Jason Barnard: Is, so all of that is true. And I asked you earlier on, do you have 12 great-grandchildren? You said, yes. So it's got that right too. The only thing it's got completely wrong is the photos.  [00:02:31] Guy E. Baker: I'm sorry, the what?  [00:02:32] Jason Barnard: The photos at the top. The four people at the top.  [00:02:34] Guy E. Baker: The photos, yeah.  [00:02:34] Jason Barnard: And not you. [00:02:35] Guy E. Baker: I have no idea where they came from.  [00:02:38] Jason Barnard: So ChatGPT did an amazing job on you. Used the Wikipedia page, used your company page, managed to figure out pretty much all of your life, but it couldn't figure out what you looked like. So that's one of the weaknesses of AI is it can get a lot right. [00:02:55] Jason Barnard: It can sometimes get a lot wrong, which is why, you know, you might have 14 great-grandchildren or five great-grandchildren, and ChatGPT might have been hallucinating. So I decided I would check. But with people's faces, it seems to struggle a great deal.  [00:03:09] Guy E. Baker: Well, that's why it's artificial.  [00:03:12] Jason Barnard: Yep. And I mean, our work at Kalicube is to control what ChatGPT, Google, Google Gemini, Copilot. Perplexity. [00:03:20] Jason Barnard: All of these machines say about us, what they say about you when you're not in the room. As Jeff Bezos almost said, is your personal brand. Your brand is what people are saying when you're not in the room. In our case, your personal brand is what Google and AI are saying about you when you're not in the room. So onto the market tune-up. [00:03:40] Guy E. Baker: Yes.  [00:03:41] Jason Barnard: What kind of things can we improve? You are saying we can improve things to become more efficient, more effective. What are we looking at?  [00:03:51] Guy E. Baker: You know, I really am a strong advocate and adherent to Michael Gerber. You know, when he talks about the E-Myth. And I, I think if you take that same attitude towards a marketing organization, you know, a consulting firm, a sales organization or whatever, you know, and, and you wear the various hats. [00:04:12] Guy E. Baker: There's all sorts of things that are going on in that organization that maybe if you were doing it just a little bit better, you might get better results. A really good friend of mine many years ago told me about the sailing team that his friend went on, and he said they, they were the best sailing team, you know, he says, but when he got on and did the training, they just did things a little bit better than the other sailing teams that he was on, and that's why they got first place. [00:04:40] Guy E. Baker: So I think you can apply that same principle to running your business.  [00:04:45] Jason Barnard: Right. So the tiny details that add up to make the team as a whole more performant, what are some examples of the tiny details in a marketing team?  [00:04:54] Guy E. Baker: I'd say, you know, one example would be just your financials. You know, knowing what makes your company successful. [00:05:02] Guy E. Baker: You know, if you look at all the factors that, that you,...

Benjamin Zweig talks with Jason Barnard about decoding the future of work. Benjamin Zweig, an economist and the CEO of Revelio Labs, talks with Jason Barnard about the future of work, particularly in light of AI and remote work trends. Benjamin highlights how remote work has proven beneficial for business growth, employee satisfaction, and global hiring opportunities. Jason Barnard and Benjamin Zweig discuss remote work's impact on productivity and organizational dynamics. They talk about the challenges of managing remote teams versus in-office teams and the evolving role of AI in job execution and coordination. The conversation offers valuable insights for entrepreneurs navigating the future of work in an increasingly remote and AI-driven world. #FutureOfWork #RemoteWork #WorkforceIntelligence #AIandEmployment What you’ll learn from Benjamin Zweig 00:00 Benjamin Zweig and Jason Barnard 01:10 What Did Jason Barnard Emphasize on Benjamin Zweig’s Brand SERP? 01:37 How Did Jason Barnard Find Benjamin Zweig’s Knowledge Panel Even When Google Doesn’t Show it? 01:53 What is a Knowledge Panel According to Jason Barnard? 02:17 Why Doesn’t Benjamin Zweig’s Knowledge Panel Appear When Someone Searches His Name on Google? 04:13 Why Have COVID and AI Made the Future of Work Less Predictable? 04:28 Where Did Predictions About the Future of Work Typically Focus in the Past? 04:46 What Agency Makes Predictions About Job Growth by Occupation? 04:54 Why Are Predictions Made by the Bureau of Labor Statistics About Job Growth Often Inaccurate? 06:26 Why Didn’t Experts Predict the Shift to Remote Work Caused by COVID? 06:36 What Made COVID the First Major Labor Market Shock? 07:09 Why Has Remote Work Had a Good Impact on the Growth of Companies? 07:26 What Impact Has Remote Work Had on the Growth of Companies? 07:58 What Are the Two Main Reasons Remote Work Can Be Productive for Companies? 08:45 Why Do Some Bosses Believe Employees Should Return to the Office? 10:09 Why Do Some Managers Use the Return-To-Office Mandate as a Workforce Reduction Technique? 10:32 Why is Managing Employees Becoming More Difficult Over Time? 11:15 What Are the Tasks Involved in Managing Knowledge Work? 11:35 Why Has Managing Knowledge Work Become More Challenging? 11:54 What Are AI and Most Technologies Particularly Good At? 12:08 What Does a Job Involve Besides Performing Tasks? 12:35 Why is the Coordination Part of Jobs Expanding as Task Execution Shrinks? 12:54 Why Do We Still Need Human Organizers While AI is Handling Task Execution? 15:50 What Can Companies Do to Improve Workforce Engagement and Coordination in a Remote Work Environment? 16:11 What Makes External Data Easier to Analyze Compared to Internal Data? 17:15 How Can Messaging Data Help Organize Jobs? 19:37 What is the Foundation of Good Organizational Work? 20:14 Why Might It Be Challenging to Rely on ChatGPT for Orchestrating and Organizing a Company? This episode was recorded live on video April 15th 2025 https://www.youtube.com/watch?v=7qqUsyq606w Links to pieces of content relevant to this topic:https://www.reveliolabs.com/news/latest/Benjamin Zweig Transcript from Benjamin Zweig with Jason Barnard on Fastlane Founders And Legacy. Decoding the Future of Work [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes our legacy? [00:00:26] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:00:31] Jason Barnard: Hi everybody, and welcome to another Fastlane Founders and Legacy. And today I'm here with a quick hello and we're good to go. Welcome to the show Ben Zweig.  [00:00:42] Benjamin Zweig: Thank you. It was quite an intro.  [00:00:46] Jason Barnard: I love singing. It's one of my favorite things. I'm an entrepreneur who's a singer and you are an entrepreneur who's an economist.  [00:00:53] Benjamin Zweig: Yeah, the close cousins. [00:00:56] Jason Barnard: Brilliant. Wonderful. Delightful. So welcome. We're gonna be talking about decoding the future of work. I mean, I think my first question is gonna be, what is the future of work? Now that we have AI, we had covid, we have remote working. It's gonna be a really, really interesting topic. But before that, we're gonna look at your Brand SERP. That's what we always do. And you share your name with this guy, a very famous drummer who's got a huge Knowledge Panel with his photo in there, results about him. And when you share your name with somebody famous, getting the results to represent you is almost impossible.  [00:01:29] Benjamin Zweig: Yeah.  [00:01:29] Jason Barnard: So here, you have an impossible task to dominate the drummer.  [00:01:34] Benjamin Zweig: Wow. I, I did not know that.  [00:01:36] Jason Barnard: Oh, right. Okay.  [00:01:37] Benjamin Zweig: Of luck.  [00:01:37] Jason Barnard: But look at this. When you work a Kalicube like I do, and you created a super machine, 3 billion data points, I can find your Knowledge Panel even if Google doesn't show it. [00:01:49] Jason Barnard: And here it is.  [00:01:51] Benjamin Zweig: Okay.  [00:01:52] Jason Barnard: So you actually have a Knowledge Panel. A Knowledge Panel is Google's understanding of the facts about you. It's a summary about you that it shows its users, so they don't need to visit multiple sites to find all the information. So the description, and in our drummer's case, the description from photos, different channels, in his age, for example, it would have potentially his partner. In your case businesses, you found it. For him, it would be groups he plays in. So it's the factual summary of the person that Google thinks you're looking for, which is why yours doesn't pop. It doesn't appear because Google thinks it's more probable a persons searching for the famous drummer. [00:02:30] Benjamin Zweig: Yeah. That that, that's a good life ambition to be the most famous Ben Zweig. So you know, Ben Zweig the drummer, I'm coming for you.  [00:02:37] Jason Barnard: Yeah. How many Ben Zweigs are in the world? [00:02:40] Benjamin Zweig: You know, I, I, I know one other personally.  [00:02:45] Jason Barnard: You have a club.  [00:02:46] Benjamin Zweig: You know. What?  [00:02:48] Jason Barnard: You have a club.  [00:02:49] Benjamin Zweig: Yeah, yeah, I guess so. So, I mean, I, I, I actually had never met him, but he was, my wife was friends with him when they were little. [00:03:00] Jason Barnard: Oh really?  [00:03:01] Benjamin Zweig: And, and they, and she thought, oh wow, that's so funny. Like, I, you know, was kindergarten friends with the kid named Ben Zweig. So I don't like I'd seen him around. But other than that, I, I think, I think I'd googled that there's like a photographer named as I, I don't know. So maybe, my guess is how many in the world, I would say not more than like six to eight. [00:03:22] Jason Barnard: Right. Okay. so your competition is all, is very low. The ambiguity is a huge problem with this guy here behind us. Scott Duffy. He shares his name to 10,000 other people.  [00:03:31] Benjamin Zweig: Right.  [00:03:32] Jason Barnard: And dominating like this was a huge challenge for us, but we managed to do it. I'm sharing my name with about 3,000 people.  [00:03:38] Benjamin Zweig: Oh wow. That's pretty high. [00:03:40] Jason Barnard: But if you search my name, Jason Barnard, I dominate. You wouldn't imagine the other ones exist.  [00:03:44] Benjamin Zweig: Nice.  [00:03:44] Jason Barnard: I'd feel sorry for them because I worked so hard on it and I'm sorry. All the Jason Barnards out there. There's a podcast in the UK. I'm very sorry. Anyway, onto the topic which is the future of work. [00:03:57] Jason Barnard: The future of work from my perspective, has been in the past, pretty predictable. But Covid and AI have just thrown the whole thing out the window. Is that fair?  [00:04:10] Benjamin Zweig: What a good question. So has it been predictable in the past? I think I would say, I think I would, I would say no. I mean, there are, there are some cases where, I mean, yeah, I guess, let me, let me back up and, and think, you know, what are we really predicting when we're predicting the future of work? [00:04:32] Benjamin Zweig: Very often in the past, it seemed like what we were predicting would be employment. Just employment by occupation, by industry, by by sector. And there there's a long history of us kind of getting it wrong. So, you know, the simplest, the simplest case is that you know, the BLS, the Bureau of Labor Statistics makes predictions on the growth rates by occupation, and that's you know, as close to meaningless as possible. The, the correlation between the actual employment metrics is like zero. So, you know, and, and that's on like a three to five year timeline. So in the kind of medium term employment predictions are very poor. Then there are some kind of high profile predictions. Like, you know, when the ATM came out, everyone predicted that would be the end of bank tellers and the employment of bank tellers actually increased. [00:05:23] Benjamin Zweig: There, there's this very famous paper written in 1930 by John Maynard Keynes called Economic Possibilities for Our Grandchildren, which, which tried to predict the very long term. So he was trying to predict what would happen by 2030, so in a hundred years from when he wrote in 1930. And basically that, you know, he wrote that, you know, we're gonna see economic growth 2% a year, which we've actually exceeded. ...

Saul Marquez talks with Jason Barnard about B2B Marketing mastery. Saul Marquez is the founder and CEO of Outcomes Rocket, a global digital marketing agency serving healthcare clients exclusively. Saul shares his proven framework, which is built on four key pillars of marketing: strategy, owned, earned, and paid media. He emphasizes the importance of starting with strategy, not tactics. Understanding your ideal client profiles (ICPs) and their pain points is essential because emotions drive action. Jason Barnard and Saul Marquez also explore how Google’s understanding of your brand impacts visibility, trust, and opportunities—from business growth to personal reputation. Throughout the episode, Jason Barnard and Saul Marquez explore how a well-positioned brand with consistent messaging helps build trust, enhances visibility, and opens doors for business growth—a must-watch for founders, entrepreneurs, and marketers looking to build sustainable growth through strategic marketing implementation. #B2BMarketing #HealthcareMarketing #MarketingStrategy #AIMarketing #DigitalMarketing What you’ll learn from Saul Marquez 00:00 Saul Marquez and Jason Barnard 01:28 What Result Did Saul Marquez’s Brand SERP Show When Jason Barnard Googled His Name? 01:37 What Does Saul Marquez’s KGMID Reveal, According to Jason Barnard? 02:31 What Does Kalicube Do to Help People Appear More Authoritative When Someone Googles Their Name? 03:33 What Are the Best Marketing Processes for B2B? 04:21 What Are the Four Pillars of B2B Marketing? 04:45 Why Do the Four Pillars of Marketing Apply to Any Company, Regardless of its Size? 05:12 Strategy 05:28 Why is it Important to Start With Strategy Before Jumping Into Tactics in Marketing? 05:43 What Should You Focus On When Building Your Strategy? 06:29 What Mistake Did Kalicube Make in Terms of Their UCP, Based on Jason Barnard’s Explanation? 06:56 What Lesson Did Saul Marquez Emphasize to Jason Barnard Regarding Kalicube’s Proprietary Technology? 07:23 Why Does Changing Communication Later Become More Painful Than Getting it Right From the Start? 07:57 What Are the Key Pain Points of Jason Barnard’s Ideal Client? 08:33 What Are the Three Big Pain Points That Jason Barnard Identifies for Himself? 09:14 Why is it Important to Understand the Pain Points of Your Ideal Client Profiles? 09:51 Why is it Important for Marketers to Focus On the Client’s Problem Rather Than Just the Solution? 10:30 Owned Marketing 10:39 Earned Marketing 11:09 Paid Marketing 11:52 Why Do You Need to Define Your Message Before Worrying About AI, Search, and Google? 12:30 What Did the McKinsey Report Reveal About B2B Healthcare Companies and Their Marketing Strategies? 13:02 Why is Getting Your Strategy Right Important When It Comes to Staying Ahead of Competitors? 14:05 Why is it Important to Use AI Effectively in B2B Marketing? 14:23 Why Does Saul Marquez Believe AI Will Significantly Impact the Future of Their Agency? 15:19 What Are the Steps You Can Take Using ChatGPT to Develop Your Brand Strategy? 17:06 What is the Next Great Use of AI That Saul Marquez Suggests? 18:23 What Mindset Shift Helped Saul Marquez Grow His Agency and Leverage AI More Effectively? 20:03 What Tasks Can You Apply AI To? This episode was recorded live on video April 8th 2025 https://www.youtube.com/watch?v=G5exga9U8_8 Links to pieces of content relevant to this topic:Saul Marquez Transcript from Saul Marquez with Jason Barnard on Fastlane Founders And Legacy. B2B Marketing Mastery [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy? [00:00:26] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:00:32] Jason Barnard: Hi everybody and welcome to another  Fastlane Founders and Legacy with me, Jason Barnard. I'm here today with, a quick hello and we're good to go. Welcome to the show, Saul Marquez. [00:00:47] Saul Marquez: Thank you Jason.  [00:00:49] Jason Barnard: I actually for once, sang the name wrong. I usually sing it right and say it wrong. It's Saul Marquez.  [00:00:56] Saul Marquez: Yeah, yeah, yeah. You said it right. You're good.  [00:00:58] Jason Barnard: I sung it wrong, said it right, and that's, that's the first. So you're, you are a unique guest and that I got it the wrong way right. Or the right way [00:01:07] Jason Barnard: wrong. And either way, today we're talking about transforming healthcare marketing success and it's really about B2B marketing with a focus in your case on healthcare. So anybody who's into B2B marketing is gonna enjoy this episode. And if you're into healthcare B2B marketing, you are really gonna enjoy this episode. Is that about correct?  [00:01:26] Saul Marquez: That is well said, Jason.  [00:01:28] Jason Barnard: Thank you. And as always, we'll start with your Brand SERP. I googled your name and here you are, a bit of a mixture of Saul Marquez at the top there. And this is very typical of somebody who is an entrepreneur, who's the CEO of a company. Google understands who you are, but obviously there are a lot of different people with your name. So it isn't gonna show you dominating others. [00:01:51] Jason Barnard: However, Google has this super duper thing called K-G-M-I-D and you can see it there in the top right hand corner. And when we dig down into our Kalicube Pro database, 3 billion data points, we find yours. And that's Google's understanding of you specifically. Which is why most of the photos are right and the websites are right and over there on the right hand side, it is all you. [00:02:13] Jason Barnard: So Google has a unique identifier for you. And when we give it to the Google search results, it produces that. And when you are sufficiently well understood and confidently understood by Google, that would pop here with a description with potentially your age and other people search for.  [00:02:31] Jason Barnard: And that's what we do at Kalicube. We build Knowledge Panels for people so that they look significantly more successful and more authoritative when somebody else Googles their name especially the clients who you've marketed to.  [00:02:44] Saul Marquez: That's right. That's right. I, I love that, by the way. I love how you open very, value packed and I, I think I need to hire you. [00:02:53] Jason Barnard: Brilliant. I would be more than happy to help you. One of the things about this is I can educate and inform because all of this is a bit geeky.  [00:03:02] Saul Marquez: Yeah. It is awesome.  [00:03:02] Jason Barnard: But actually it's pretty simple. It's Google recognizes you. It just doesn't recognize you as well as it should or as well as you deserve.  [00:03:12] Jason Barnard: Particularly, we're gonna be looking at marketing in B2B and AI. And so my first question in B2B is, what are the best marketing processes for B2B? Because we're B2B and we sometimes struggle to identify the best works.  [00:03:27] Saul Marquez: Yeah, Jason. Well, well first of all, just, what, what a privilege to be here with you. I wanna say thank you. [00:03:33] Jason Barnard: Brilliant.  [00:03:33] Saul Marquez: On, on the, on the healthcare B2B side, look. I've been in it for, I've been in healthcare, but B2B for my whole career over 20 years. I was a corporate sales and marketing guy for a very long time, but I, it was that day I was in my office in San Diego looking out the window at the birds. We love birds. [00:03:52] Saul Marquez: If you want to talk about birds, that's a different discussion. And I was about to make that call after eight years of being where I was, a great career. I was gonna take the jump. My wife was all in and haven't looked back since. And, and all the principles that I learned at a corporate business, billion, billion dollar businesses, million dollar businesses, I've taken them into our agency. [00:04:16] Saul Marquez: And, and it really boils down to some of the most basic things, marketing. B2B marketing is basically four pillars. It's strategy, it's owned marketing, it's earned marketing, and it's paid marketing. Those are the, those are the four pillars of marketing. And what I tell everyone is that tactics. Oh, were you gonna say something? [00:04:39] Jason Barnard: Yeah, I was gonna say, number one, does this apply to the company, however big or small it is? And number two, can you repeat them?  [00:04:45] Saul Marquez: Absolutely. It, it certainly does. Whether you're, by the way this applies if you're B2C too, B2B, B2B2C, B2C, like all of these. So, so essentially it's, it's strategy and that's where you need to start. Then it's owned. Earned and paid. And I could define them if you'd like.  [00:05:06] Jason Barnard: Yeah. Let's start with strategy.  [00:05:07] Saul Marquez: Okay.  [00:05:08] Jason Barnard: Define that. Dig in a little bit, then move on. So strategy. That's the thing we start with.  [00:05:12] Saul Marquez: So strategy and the, and, and here's the challenge. Most people don't start with strategy. They start with tactics. And the quote that I was about to share with you, Jason and everybody with us is, tactics are the noise you hear before the war is lost. It is from the art of war. And, and what you have there is, you know, you, when you do marketing, it's very easy to get tactical because there's so many things. There's podcasts, there's email, there's voice, there's so many, there's ads. [00:05:43] Saul Marquez: And so, the strategy boils down to just a few things. It's what is your,...

Emanuel Rose talks with Jason Barnard about AI implementation. Emanuel Rose is an author and CEO of Strategic eMarketing where he helps companies achieve business success with authentic storytelling. Emanuel emphasizes the role of AI in automating tasks, and the distinction between human creativity and AI automation. Jason Barnard and Emanuel Rose share insights on how to identify areas for AI implementation, the importance of maintaining human authenticity, and offers practical advice on the best places to implement AI in marketing, HR, and tedious tasks. Jason and Emanuel also touch on concerns about AI replacing human jobs and how to balance AI use with retaining personal connections and brand authenticity. If you’re a business leader who wants to know how to build sustainable growth through strategic AI implementation, this episode is a must-watch. What you’ll learn from Emanuel Rose 00:00 Emanuel Rose and Jason Barnard 01:05 What Assessment Does Google Gemini Make of Emanuel Rose According to Jason Barnard’s Search? 01:33 What Features Did Jason Barnard Emphasize From Emanuel Rose’s Google Knowledge Panel? 01:44 What Defines Emanuel Rose’s Identity? 02:49 What Should Businesses and Marketers Automate With AI? 03:25 What are the Tools Businesses Can Use to Build a Seamless Marketing Workflow? 04:04 Why Does Emanuel Rose Emphasize That Big Ideas Come From Humans, While Automation Comes From AI? 04:49 Why Does Emanuel Rose Believe Agentic AI Could Replace Humans in Certain Activities? 05:14 Why Does Human-To-Human Interaction Remain Essential for Driving Business Transactions? 05:47 What Tool Can Help Create Connections Through Voice and Email Communication? 06:49 Why Does Emanuel Rose Think LinkedIn Matters Now but Turned Into a Spammy Marketplace Over Time? 07:19 Why Do You Need to Join Marketing Groups Like Vistage or EO? 07:34 What Will Change if a Business Leader Joined a Group Like Entrepreneurs’ Organization? 07:58 What Should You Do When You Feel Tempted to Talk to Too Many People Too Quickly Through AI? 09:19 How Can You Maintain Your Authenticity While Using AI Tools in Your Business? 09:51 What Mistake Do People Usually Make When Relying Too Much on AI? 10:38 Why Does Emanuel Rose Believe AI Will Fully Take an Individual’s Persona in the Future? 11:18 What Happens When Lazy People Create Massive Amounts of Content Around a Brand? 11:42 How Can You Cut Through the Noise of Excessive Content and Reach Your Ideal Clients Effectively? 12:09 How Can You Balance Human Connection With Using AI to Amplify That Connection? 13:30 What Happens When Your Audience Ends up Talking to Your AI Instead of You Personally? 14:49 How Do You Ensure Your Entire Team Uses AI in a Way That Aligns With Your Values and Comfort Level? 16:42 Why Are Team Members Often Afraid That Implementing AI Might Cost Them Their Jobs? 17:45 What Happens to the Role of Developers as AI Gives More Control to Everyday Users? 18:42 What Are the Five Best Areas to Implement AI for Marketing? This episode was recorded live on video April 1st 2025 https://www.youtube.com/watch?v=hL9DxtZilq8 Links to pieces of content relevant to this topic:Emanuel Rose Transcript from Emanuel Rose with Jason Barnard on Fastlane Founders And Legacy. AI Implementation [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes our legacy? [00:00:26] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. Today, I am here with a quick hello, and we're good to go. Oh, welcome to the show, Emanuel Rose.  [00:00:44] Emanuel Rose: Thank you so much, Jason. I'm excited to be here and maybe I'll be able to sing along at some point. [00:00:50] Jason Barnard: Brilliant, and we're looking at marketing and AI implementation within marketing and business. I'm super interested for this topic, but before we get into that, I'm gonna look at your Brand SERP, the result for your name. And here we have Google Gemini. Google Gemini likes you quite a lot.  [00:01:12] Emanuel Rose: Glad to hear that. [00:01:13] Jason Barnard: It's opinion of you, and it's super positive. And at the end, in my opinion, Emanuel Rose presents himself as a well, well-rounded individual who has successfully combined his professional expertise with his personal passions. Is that true?  [00:01:29] Emanuel Rose: Absolutely. A hundred percent.  [00:01:31] Jason Barnard: Brilliant. So Google Gemini gets it. Google Search gets you as well! You've written three books. Is that what defines you or do you feel there's something more?  [00:01:44] Emanuel Rose: Say, what defines me is, I have built, built my business and my lifestyle to be unified. And, and so what I mean by that is I have, I have Starlink and I'm able to, to work from anywhere in the western United States that I am, including some of the most remote places in the, western US and, work and, and hunt, and fish, and camp. [00:02:08] Emanuel Rose: And, it's, it's a nonstop, nomadic lifestyle for me, for the most part.  [00:02:15] Jason Barnard: Right. So you're a nomad who actually makes a business and makes marketing into a business.  [00:02:20] Emanuel Rose: Yeah.  [00:02:21] Jason Barnard: So we're gonna look at that. So you are an expert in AI and in marketing, what are the huge questions we have is what should I automate with AI? [00:02:33] Emanuel Rose: That is the question, isn't it?  [00:02:36] Jason Barnard: And that's a huge question and it's very broad. Where would you start? And I think that's the key. Where do I start? [00:02:43] Emanuel Rose: That's a, that's a perfect question, and it's one that we work with our clients continually. First thing is, what are you not good at? What don't you have staff for, or, what do you need to do that you're not doing? [00:02:59] Emanuel Rose: Right? So we start with, with this big question and, and so. for, for me, we, we came up with, kind of an innovate campaign. We said, you know, we need to be able to seamlessly connect cold leads to pay-per-click ads to, social media, ads to, even marketing. And so we built a workflow, which is just an automation, really. [00:03:28] Emanuel Rose: And, and I think that's really important to understand kind of that strata. Number one, in the marketplace right now, we got automation, we have Gen AI, and we have Machine Learning, and we have agents and we have Agentic AI. And those are all very different applications. And we need to be able to think about differently, from, from the viewpoints of what we need to put in and what we get out. [00:03:54] Jason Barnard: Right? So what I'm kind of hearing here is the big ideas come from humans. The automation comes from AI.  [00:04:02] Emanuel Rose: Yeah. And, the humans are the spark. And I don't, I don't see that, that changing in, in our lifetime, right? There's all this concern that we're gonna get replaced or that the robots are gonna take over. That may happen. I don't know. But the humans are, are the spark and the inspiration for, how, what kind of work we are doing, we should do and we shouldn't do.  [00:04:29] Jason Barnard: Right. Am I right to imagine that today we're simply looking at AI to automate things that are simple, tomorrow we'll be looking at AI to add ideas to what we're doing, and in the future they may well replace us? [00:04:48] Emanuel Rose: Yeah. There will replace us in certain activities. and that's the concept of the Agentic AI, where it's actually drawing in information and making decisions and then acting on it in a way that's coherent with the outcome that humans want to produce. And that's kind of, right now in this period, that's the holy grail of, of AI and agents, where they have their own agency, right, to, to be clear about the words here. But we still have to have this human to human interaction in order to, to demand, transactions, right? That's the fundamentals of business is that I have, I have already human concerns. You offering currently my concerns and it's the human concerns that drive the need for business.  [00:05:34] Jason Barnard: Right. So AI can't replace your needs or my solution for your needs. What it can do is create a connection between us, that makes sense.  [00:05:46] Emanuel Rose: Yeah. And there's some great tools already for that. there's a, a fascinating, interactive tool called Boardy. Which is, a, an AI that you can both communicate with by voice and by, by email. And the Boardy goes and, he interviews you and he goes to LinkedIn. He connects you with other people who he thinks is gonna be a valuable connection for you.  [00:06:10] Jason Barnard: Oh, I like that.  [00:06:12] Emanuel Rose: So it's a great, it's a great application. There's also another tool that, I put in my LinkedIn information, like in my, and I built kind of custom GPT into this cold salesperson outreach tool. And so they find that this tool finds, other people who may be either create connections and, and conduits for business or potential clients. So, and it's autonomous for the most part, with just my, my content and some editing for, make sure it's on track.  [00:06:45] Jason Barnard: Right. Is LinkedIn the key?  [00:06:49] Emanuel Rose: It is right now. LinkedIn but as you have seen and we've all seen it is, slowly degenerated into a spammy marketplace. And, I think that's what's fascinating is that even though in terms of service says the AI isn't be used and it's supposed to b

Allan Levy talks with Jason Barnard about the future of CRM and Digital Marketing with Generative AI. Allan Levy is an entrepreneur and CEO of Alchemy Worx and LYQ Testing. Alan discusses the integration of ChatGPT in their tool to generate subject lines, which has improved the efficiency and effectiveness of their campaigns. Jason Barnard and Allan Levy emphasize the importance of context in AI, noting that ChatGPT's effectiveness increases with specific details. Allan also highlights AI's role in creating consistent messaging across platforms and personalizing content. Jason Barnard and Allan Levy underscores that despite AI's advancements, human creativity remains crucial for innovation. Discover practical strategies for implementing ChatGPT in your marketing workflows, perfect for business leaders who wants to build smarter marketing systems through strategic AI implementation. What you’ll learn from Allan Levy 00:00 Allan Levy and Jason Barnard 01:09 Who is Allan Levy According to Jason Barnard’s ChatGPT Search? 01:51 How Does ChatGPT Perceive Jason Barnard? 03:04 What Does Alchemy Worx Do? 05:08 Why is it Important to Use AI Tools Like ChatGPT in Your Marketing Processes? 07:02 How Does Allan Levy See the Use of AI Tools Like ChatGPT Evolving in the Future? 07:17 How Can AI Help Personalize Communication Across Email and Social Media for Individual Users? 08:26 Why Could Personalization Across Multiple Platforms Become Too Invasive? 08:33 How Do E-commerce Sites Retarget Ads on Facebook? 08:55 How Do Marketers Prevent Users From Disabling Tracking Options? 09:34 Why Do Consumers Want Personalization While Fearing Invasive Tracking? 10:51 What Are Some Ways Businesses Can Effectively Adopt Generative AI Despite the Challenges? 11:34 What Prompted Jesse Kirshbaum to Build a Bunch of Filters to Feed Prompts Into ChatGPT? 14:21 What Are Some Other Ways ChatGPT Can Be Used in the CRM and Digital Marketing Space? 16:33 Where Do Humans Come Into Play When Using AI Tools Like ChatGPT? 17:09 Why Don’t Humans Always Need to Make the Final Decision When Using AI? 19:52 How Can Humans Remain Relevant in an AI-Driven World? This episode was recorded live on video March 25th 2025 https://www.youtube.com/watch?v=mVSSSp1E5ho Links to pieces of content relevant to this topic:https://alchemyworx.com/blog/innovation-unleashed/https://alchemyworx.com/blog/Allan Levy Transcript from Allan Levy with Jason Barnard on Fastlane Founders And Legacy. CRM and Digital Marketing with GenAI [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful Entrepreneurs, CEOs and Executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes our legacy? [00:00:26] A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:00:31] Jason Barnard: Hi everybody!  [00:00:31] Welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Allan Levy.  [00:00:44] Allan Levy: Well, thank you Jason. Thank you. I can't sing back at you, but I do appreciate the warm welcome and it's great being here. [00:00:52] Jason Barnard: Brilliant, wonderful. I'm really excited to talk about the future of CRM and Digital Marketing, Generative AI, and my first question is going to be, why have you brought CRM and Digital Marketing together? But that's for after the introductory part, which is your Brand SERP and in this case, your results in ChatGPT. [00:01:10] Now here I just said, who is Allan Levy? And obviously your name is very popular, and it immediately start thinking well, which one do you mean? And this is a fundamental question that a lot of us have to answer is, there are so many people with my name. How does the machine know which one I'm talking about? [00:01:27] Some people dominate, as you'll see, but with a, with a popular name like yours, it's very difficult. So I then have to add the name your companies, CEO, Alchemy Worx. There! Absolutely gets you. So once we have a little bit of context, and that's the important thing about AI, which you know is when it has context, it's very good. [00:01:47] When it doesn't have context, it's generally pretty bad. And then here is, what do you think of Jason Barnard? And it immediately knows who I am and all the other Jason Barnards in the world disappear off the face of the planet because it's so confident in what it knows about me and confident in my own or my importance in the world that it will immediately just talk about me rather than any of the other 3,000 Jason Barnards in the world. [00:02:15] I don't know to what extent it's important to dominate with your name and AI, but it's certainly very important to be well understood and that's what we do at Kalicube. [00:02:25] Allan Levy: I have something now to aspire to.  [00:02:27] Jason Barnard: Ah, yes, it's, well, that's part of what we do at Kalicube is my website, jason barnard.com and my name are the gold standard in controlling how search and AI understand and represent me. [00:02:40] And that's what we aim to do for our clients, is get them up to that kind of standard where the machines get it right and they understand and they believe in my credibility. But enough of my sales pitching, I do apologize. We're talking about the future of CRM and Digital Marketing with Generative AI. [00:02:56] My first question then, as I said, was why CRM and Digital Marketing together?  [00:03:03] Allan Levy: Okay. So I guess, let me give you a little bit of background on our company and, and you know, what we're, what we're about. We're, we're an agency that's focused on, CRM retention, retention marketing. We manage that for about 50 clients actively, from the enterprise side. [00:03:24] You know, companies like Universal Music Group and, and, and SiriusXM, down to the mid-market size, a handful or, or a bunch of, companies that are a hundred million to a billion dollars in, in, in revenue. We, we are a data first company. So we are a data first, and then we build strategy along the data and we support it with design and creative. [00:03:47] We, we had a tool for testing subject lines, and we saw that, we apply. We, we saw, we, we've been using this tool and, and obviously upgraded the tool multiple times over the course of, over the course of the last six or seven years. Where we can take our existing database of millions of subject lines, a client's database of the thousands or tens of thousands or of subject lines that we've run for them, and specifically run a test of a subject line against historical performance and identify whether or not it will or won't perform and rank it. [00:04:36] We layered onto that about 18 months ago, ChatGPT, because what we learned, not just from our tool. But just even, looking externally at all the other tools that are out there for testing subject lines is that while everybody believes the subject line should be tested, they don't, they don't often do it no matter how easy it is. Because coming up with the five or six subject lines to test is work, and it's not a lot of work, but it's work. And so by layering ChatGPT in, we've been able to come up with the recommended subject lines and, and, and then you layer in filters, which ChatGPT 4 allows you to do and, and some other things. And you build intelligence and you can come up with brand voice, you can come up with tone, you can come up with other pieces of the, of it. [00:05:29] And then you pull that all together and you're, you're basically doing your, your pushing out subject lines that are going to generate the most value for an audience, right? Buyer or non buyer, high value buyer, et cetera. So there's the CRM aspect of it, right? And then the AI aspect of it is, is figuring it out. [00:05:51] And where do I need Artificial Intelligence where the next leg of this? The next leg of this is there's not a lot of data. When you start to get really, really grand, right? Where you take, you know, this client X who sells cosmetics, now I want to speak to their customers who bought this group of cosmetic and or, or highly loyal. [00:06:15] All of a sudden, I'm now down to an audience, even though they may have 3 million people in their database. I'm down to an allegence of 30,000 people and I wanna identify how they've looked. I performed over a course, a series of campaigns, and my engagement data is down to 3,000. It's not enough. I need, I need Artificial Intelligence to take that, crunch it and identify what others, other aspects of it are lookalikes are..  [00:06:43] Jason Barnard: Right. Okay. So you've in, you've integrated ChatGPT already and using it like many people and companies to actually generate the ideas because the blank sheet of paper is traditionally, historically, the hardest thing to do.  [00:06:58] Allan Levy: Yes.  [00:06:59] Jason Barnard: How's it gonna evolve in the future?  [00:07:02] Allan Levy: I, I want to get it down to the individual level so I can send Jason Barnard and email offer, and ultimately even work with. [00:07:15] You know, social media, right? So that when I send you something in email, you are looking at your LinkedIn and you're seeing something that's consistent with that. And it doesn't have to be identical. It, it may even be additive, right? I may start the journey in email and can continue the journey in, in social media. [00:07:35] That's different than somebody else who is, is in a somewhat similar but not perfect role. If at a minimum I may be address regionality because you're in Europe and we're in the us. I may address it by time zone and not send it to you at th

Jesse Kirshbaum talks with Jason Barnard about music and brands. Jesse Kirshbaum is the CEO of Nue Agency and an American entrepreneur. Jesse, who works at the intersection of music, technology, and brand partnerships, discusses various ways brands can use music to connect with consumers, such as partnering with artists, live events, and product placements. Jason Barnard and Jesse Kirshbaum discuss strategies for successful brand-music collaborations, including managing deliverables, creating long-term plans, and leveraging emerging artists. They also discuss the challenges of measuring ROI for music marketing. Jason and Jesse emphasize the universal appeal of music and the opportunities for brands to authentically connect with consumers through music-based partnerships. This is definitely a must-watch episode for entrepreneurs who want to learn how music can transform their brand presence through strategic artist collaborations. What you’ll learn from Jesse Kirshbaum 00:00 Jesse Kirshbaum and Jason Barnard 02:11 What Features Did Jason Barnard Emphasize From Jesse Kirshbaum’s Google Knowledge Panel? 02:33 What Did Jason Barnard Highlight in Jesse Kirshbaum’s Google Learn About Result? 02:58 Why is Google Learn About Crucial for Business Leaders Who Want to Control How They Are Seen Online? 03:20 Who Are Jesse Kirshbaum’s Ideal Clients? 05:31 What Kind of Deliverables Are Brands Typically Looking For? 06:32 What Kind of Deliverables Can Artists Reasonably Deliver? 07:13 Why Do Musicians Mistake Viral Buzz for Sustainable Marketing Success? 07:23 What Beats the Success of Viral Moments in Music Marketing? 08:03 How Can Brands Capitalize on Viral Moments to Create Sustainable Marketing Impact? 08:21 Why Does it Not Necessarily Need a Big Artist to Create a Viral Moment? 08:26 What Does it Mean When a Fan Base is Described as ‘Rabid’? 09:40 Why Does Working With an Emerging Musician Feel Like Working With a Micro-Influencer? 10:16 How Can You Measure the Return on Investment From a Partnership With a Musical Artist? 12:21 What Is Jesse Kirshbaum’s Favorite Example of a Successful Brand-Musician Partnership? 14:19 Why Can Everyone Be Considered a Target Market in Music Partnerships? 14:33 Why is it Important to Choose Specific Music for Different Age Groups in Marketing? 15:47 What Strategies Should We Adopt to Keep Up With the Fast-Changing World of AI? 16:47 How is AI Transforming Music Creation? 17:28 Where Will Music Be on the Next Wave of Technological Innovation? 18:06 When Should Artists Leverage Emerging Platforms for Maximum Attention Arbitrage? 18:34 Why Do Music and Musicians Drive Platform Success in the Digital Age? 18:57 What Are the Four Parties That Benefit From a Meaningful Brand-Musician Partnership? This episode was recorded live on video March 18th 2025 https://youtube.com/live/fjWg5Ga1rYg Links to pieces of content relevant to this topic:https://www.adweek.com/brand-marketing/nue-agency-founder-jesse-kirshbaum-says-brands-should-pay-attention-to-music-culture/https://www.hypebot.com/hypebot/2025/01/jesse-kirshbaum-on-trends-driving-the-music-business-in-2025.htmlhttps://celebrityaccess.com/2024/12/12/the-bob-lefsetz-podcast-nue-agencys-jesse-kirshbaum/Jesse Kirshbaum Transcript from Jesse Kirshbaum with Jason Barnard on Fastlane Founders And Legacy. Music and Brands [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands a test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard from Kalicube. I'm here with Jesse Kirshbaum. A quick hello and we're good to go. Welcome to the show, Jesse Kirshbaum.  [00:00:46] Jesse Kirshbaum: I love that little jingle intro. Thank you Jason.  [00:00:50] Jason Barnard: Brilliant. Yeah, we're talking about Music and Brands, so that little jingle intro is absolutely perfect. And quickly tell me what are we talking about? How to bring music and brands together, or how brands can leverage music?  [00:01:02] Jesse Kirshbaum: So basically I live at the intersection of music and technology and brand partnerships. My clients are brands, event companies, tech companies that wanna get deeper connections to their consumers by leveraging the power of music. But it's various ways you can do this. It could be partnering with an artist, it could be a live event, it could be seating at a sponsorship at an event. It could be, product placement in a music video. There's just so many interesting ways to put music and brands together, and that's what we do for our clients all day long and like you, I'm a music fan and just a consummate consumer. And I've been in the music space for a long, time and just really live, eat, drink, breathe, and sleep what's happening, in the intersection of music and brands and technology, so very well-versed in it,  [00:01:59] Jason Barnard: Which is a great point. I think all human beings have a musical soul. And so it's a great way for brands to communicate and to get closer to their audience. Before we start with that conversation, I wanted to show you your representation in Google, and it says here, Jesse Kirshbaum is an author, because you wrote a book, we often see this. I would imagine you should be an entrepreneur rather than author, but because you wrote a book, Google thinks that you are an author. However, that looks like a, really good Google search result for your name. Then if we look in Google Learn about, which is the ChatGPT killer. Google Learn About is taking ChatGPT to a new level where it mixes its understanding of the world with the search results with an ability to converse with the user. And when I ask it to tell me about Jesse Kirshbaum. It tells me very accurately who you are. And in at Kalicube, we believe and we understand that's hugely important to you because your users, your prospects, your clients are gonna be searching your name, whether it's on Google or ChatGPT or Google Learn About. Now, who are your clients? Any kind of company, big companies, small companies.  [00:03:20] Jesse Kirshbaum: Yeah, it can range. Sometimes it could be a big Fortune 100 company. We just launched a chocolate milk with DJ Khaled and Nest Quick, which was, Nestle's chocolate milk business. It was their first foray into the artist and music side of things. and we put together first a television commercial and then, with Khaled, an original flavor that now is in. 14, 1500 stores. Everything from Walmart to 7/11 to Publix to Kruger's. So we come from a standpoint of finding the artist and then bringing the deal together with the artist and then making sure all the deliverables from the artist are met and then creating all sorts of marketing moment stunts that are aligned to the artist. And then it spawned an original idea. So we launched, an original flavor called Another Bun with DJ Khaled. So in that instance, our client is Nestle. Also, we have a close relationship with DJ Khaled. So that puts us in the unique position to do that. Where we sit in this ecosystem is we're completely agnostic. We don't work on behalf of the labels, the talent agencies, the management companies, the DSPs. We work with holistically the entire industry. So when the brands hire us, you're not just getting force fed, a priority artist. We're looking at it and saying, here's who you should be working with. So clients could be big Fortune 100 companies. They could be emerging brands that understand, like you said before, that music is this great connector, this universal language, and that it's a huge passion point for consumers. So leveraging music and using music in certain facets, even if you're an emerging brand, can be extremely impactful. So we have a different spin on like the creator economy because we're really focused on this lane of music and entertainment.  [00:05:22] Jason Barnard: And when you talk about deliverables, what kind of deliverables are brands looking for and what kind of deliverables can artists reasonably deliver? There's huge following in fan base. So from just a traditional like posting standpoint, timing, making sure it's the right amount of posts, making sure that the right messaging and meta tags are on those posts, making sure that artists are showing up to different shoots or different promises that are included that they need to do usually, we love it when an artist will go above and beyond because it's an authentic connection. So it really feels like something that they wanna promote and go hard for, so to speak. So Really guiding that conversation, understanding what an artist or a particular artist is looking to do and why it really matches with what this brand or this tech company or this platform is also looking to do. And then finding that authentic connection and then watering it and helping it to grow and making sure that sometimes we're reminding artists a, this new deliverable or this new Ted Pole moment is coming up, let's make sure to post at the right time, make sure that all the right components of that are in place. it's not just as simple as just like putting people together and thinking it's gonna happen. There's strategy and tactics and managing against timelines that are a lot of the unfun, but crucial components to what makes these partnerships really successful.  And you mentioned strategy, the social media aspect. Yeah. It's all this quick buzz. We're getting a lot of visibility very quickly....

Ulf Arnetz talks with Jason Barnard about establishing solutions-driven companies. Ulf Arnetz is the founder and chairman of Howwe Technologies, a unique solution for executives to bridge the gap between strategy and execution. He is a Swedish entrepreneur who developed a software solution for CEOs. Jason Barnard and Ulf Arnetz discuss the challenge of maintaining quality and competitive advantage as their companies grow. Ulf also emphasizes that maintaining quality involves keeping the product narrowly focused on solving a specific business problem. Jason and Ulf also discuss the challenges of delegating problem-solving responsibilities and the necessity of clear communication and alignment within teams. This episode provides founders and executives like you with the key insights you need to handle constant change and build solutions that truly last. What you’ll learn from Ulf Arnetz 00:00 Ulf Arnetz and Jason Barnard 01:06 What Did Jason Barnard Highlight in Ulf Arnetz’s Google Knowledge Panel? 01:29 What Did Jason Barnard Focus On in Ulf Arnetz’s ChatGPT Results? 01:49 What Misidentification Did Jason Barnard Discover in Ulf Arnetz’s Google Learn About Results? 02:25 How Should a Leader Feel About AI Shaping Their Digital Presence? 02:54 What Problem Does Howwe Technologies Aim to Solve for Businesses? 03:28 Who Are the Main Users That Will Use the Software Designed by Ulf Arnetz? 06:00 What Motivated Ulf Arnetz to Focus On Improving Execution Within Companies? 07:27 How Do Business Leaders Build Sustainable Advantage in Today’s Fast-Moving AI-Driven Market? 07:50 Why Do Most Applications Fail to Solve Actual Business Problems for Users? 08:17 How Can Your Company Secure Lasting Advantage When Filling Market Gaps? 08:55 How Can You Maintain Quality as Your Team and Software Scale with Growth? 10:36 What Are the Ways Companies Can Maintain Quality as Their Teams Grow? 10:52 What Role Does AI Play in Improving Work Quality in Mid-Size or Large Companies? 12:18 How Can You Explain or Present Your Innovative Solution to CEOs Who Don’t Yet Realize They Need It? 13:46 How Can You Delegate Problem-Solving Responsibilities to Your Team Without Losing Your Vision? 15:11 Why is it Important to Stay Focused on Solving One Problem Instead of Trying to Solve Many? 15:16 Why Aren’t Excel and Monday.com Ideal for Solving CEOs’ Execution Challenges? 16:39 What Happened When Jason Tried to Release Kalicube Pro as a SaaS Product? 17:34 Why Does Ulf Call It Micro Delegation When Guiding the Team to Stay Focused and Involved? 18:35 How Can You Build Systems That Keep the Team Aligned While Allowing Freedom and Accountability? This episode was recorded live on video March 11th 2025 https://youtube.com/live/hbXHp98ZjFs Links to pieces of content relevant to this topic:https://www.howwe.io/blog/ulf-arnetz-entrepreneur-making-history/https://www.howwe.io/insights/unfreezing-the-middle-to-accelerate-growth/Ulf Arnetz Transcript from Establishing Solutions-Driven Companies - Fastlane Founders with Ulf Arnetz [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands a test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and a quick hello and we're good to go. Welcome to the show, Ulf Arnetz. [00:00:40] Ulf Arnetz: Thank you, Jason.  [00:00:45] Jason Barnard: Brilliant, wonderful. Delightful to have you here. We're gonna be talking about Establishing Solutions-Driven Companies. I believe Kalicube is a solutions-driven company, but just by reading your bio and the description of the episode, I realize we're not hitting outta the park like I thought we were and you're gonna help me . Before we do that, really quickly, I'm gonna show you your, presence in search and AI. That's your Knowledge Panel. Looks really good. you look like a superstar.  [00:01:13] Ulf Arnetz: I am.  [00:01:13] Jason Barnard: Your digital footprint is super well organized.  [00:01:16] Ulf Arnetz: What you have put together there makes me very proud.  [00:01:20] Jason Barnard: Yeah. that's Google putting it together, that's automatic by Google. More and more people are looking like this, and that's what we do at Kalicube. We make people look like this. If they don't yet look like this, so obviously you don't need us. Then I look you up and ChatGPT, which now uses search results and we see that it's using your website as the source of information for a lot of what it's showing. And this is ChatGPT that used to just site from memory. Now it uses Bing search results. So mastering Bing and Google is name necessary. And this is the really interesting one for me. This is Google Learn About, which a lot of people haven't seen. it's gonna kill ChatGPT or it's going to be the next stage where it mixes together Google search results. it's Gemini model and the Knowledge Graph. And unfortunately here, it's misunderstood who you are. there's a professor who dominates here. So I couldn't get it to tell me about you without being specifically, asking about you and your company of how. So you're doing a great job. The next stage is gonna be AI. How do you feel about that? [00:02:25] Ulf Arnetz: Oh, I feel, excited actually. I'm a little bit scared as well, but based on what my software or company's doing, AI is really . It's great for us. It helps us, to do more business and it helps us a lot when it comes to the product development. So we're using AI a lot.  [00:02:50] Jason Barnard: Tell me a little bit about your company then. [00:02:54] Ulf Arnetz: To tell you about our company, I have to tell you about the, business problem a little bit. And maybe I should start with my background. So I'm a Swedish entrepreneur. I start software companies in Sweden solving a business problem that hasn't been solved before. So 10 years ago I saw that it was a lot of strategies or plans done. Either by the company or McKinsey or other consultants. But the execution was really bad because, I wanted to develop a software, solving this business problem. When it comes to execution, it was a software for the CEO. It could be also for the COO or CFO. So when you have a plan, you have decided that we need to do a small shift than you as a CEO. Needs to get the whole organization aligned and focused on whatever you need to do.  [00:03:49] Jason Barnard: there's a huge failure rate, I think you said.  [00:03:52] Ulf Arnetz: Sorry.  [00:03:53] Jason Barnard: There's a huge failure rate of those pivots.  [00:03:55] Ulf Arnetz: Yes, exactly. So, we develop a software which helps the CEO with strategy, execution, and transformation. And it's absolutely how, to get down to managers and all employees. And what have happened since then is just an explosion especially the last couple of years. So the disruption after COVID and based on, that the world have changed, the business world have changed a lot. So the disruption, the impacts from the market or from competitors or, A lot of, bad things happening in the world right now, that disruption is about, has an impact on companies. It's about $4 trillion, needed in transformation. So nothing is bigger for the companies right now that this transformation need. And in the same time. AI is coming in a rapid speed with about $3 trillion per year, right? So if you're the CEO on the top of this company, and you had the problems, we have solved our customers before when it comes to strategy, execution, or transformation, that was before down maybe every fifth year, every 10th year, right? But now you have an environment where the CEO needs to do a lot of things based on AI driven business models or, this type of disruption. and our product is very much making sure that the CEO could get those changes done in a constant way. So it's about constant or continuous transformation in the company. That's what we are working with.  [00:05:46] Jason Barnard: Because right now transformation is happening and it's very much an ongoing process. Whereas before it would be every five or six years. Now it's ongoing. And so have you lucked in or did you plan this?  [00:06:00] Ulf Arnetz: I planned that. companies must much, must be. Become much, much better in execution. So that was my plan for being honest. And I saw that the CEO was driving the digitalization of the whole company was still using new computer or maybe Excel. but, I didn't see that this transformation the AI, was coming so fast. Of course not when I started the company 10 years ago. And, so I saw, the need for the CEO and the CEO needs to change and McKinsey, for example, which are doing a lot for boards and executives. They start to talk about the need for change from, for CEOs, just a year ago. And that helps us a lot, of course.  [00:06:55] Jason Barnard: Okay, brilliant. we've actually got quite a lot in common 'cause I started Kalicube exactly 10 years ago and I've found a gap in the market and I've solved that problem. And AI is helping us because the demand is gonna get bigger and bigger as people realize that their representation on AI is going to be key to their current business, to their career, and to their legacy. Now, we'll assume somebody's found a gap in the market. They built their company, how do we manage to create that sustainable competitive advantage because everyone else is gonna start copying us ?  [00:07:27] Ulf Arnetz: Yes. I think that it's very,...

Greg S. Reid talks with Jason Barnard about stickability. Greg S. Reid is known best for being the Founder of Secret Knock, a Forbes and Inc. Magazine top-rated event focused on partnership, networking, and business development. Greg S. Reid and Jason Barnard discuss the concept of "Stickability," which is all about perseverance in business and life. Greg shares insights on how to maintain perseverance through challenges, citing examples from successful individuals like Steve Wozniak of Apple and Truett Cathy of Chick-fil-A. Greg also talks about the idea of "relaxed intensity," staying calm yet focused in stressful situations. He discusses the difference between seeking counsel from successful people versus listening to opinions. The episode is an essential guide for entrepreneurs on how to lead, persevere, and ultimately succeed in business and personal life. What you’ll learn from Greg S. Reid 00:00 Greg S. Reid and Jason Barnard 01:09 What Did Jason Barnard Highlight in Greg S. Reid’s Google Learn About Results? 02:32 What Did Google Learn About Say on How Leaders Create Stickability, per Jason Barnard’s Search? 02:55 Who Did Google Learn About Suggest as Expert Speakers on Stickability, per Jason Barnard’s Search? 04:32 What is Perseverance? 04:34 What is the Process for Achieving Your Goals According to Greg S. Reid? 04:39 Why Do Only 0.1% of People Persist Through Challenges to Reach Their Goals? 04:49 What is One of Greg S. Reid’s Biggest Bestselling Books Besides Stickability? 05:00 Why Do So Many People Quit Just Short of Success, and What Separates Those Who Persevere? 05:14 Who is Truett Cathy? 05:23 Why Does Chick-fil-A’s Success Stem From Capitalizing on Unexpected Chances? 05:31 Why Do Leaders with Stickability Focus On Opportunities Rather Than Obstacles? 06:39 Why Did Steve Wozniak and Steve Jobs Choose to Keep Going Instead of Giving Up? 07:08 Why Should a Person View Challenges as an Opportunity for Innovation Instead of Simply Giving Up? 07:51 How Can a Business Leader Inspire Their Team to Stay Persistent and Keep Working Toward Success? 08:48 What Qualities Should a Leader Look for in a Team Member Who Will Contribute and Support Them? 09:21 What Kind of Person Should a Leader Surround Themselves With to Achieve the Results They Want? 10:19 What Should a Leader Do if Someone is Holding Back the Success of a Project or Company? 10:34 Why Should a Leader Have the Courage to Lead? 11:18 Why is it Important for Leaders to Step Back and Evaluate the Roles They Are Hiring For? 12:00 How Can Leaders Conquer Moments of Fear? 12:22 Why Did Pem Sherpa Choose Everest’s Summit for His Interfaith Marriage? 12:33 How Did Relaxed Intensity Help a Couple Overcome Crisis on Mount Everest? 12:49 What is Relaxed Intensity? 13:40 How Do Leaders Leverage Relaxed Intensity to Succeed in Their Goals? 13:46 Why Do Leaders Need Relaxed Intensity? 14:14 Why is a High Level of Commitment Necessary When Pursuing Big, Challenging Goals? 15:39 Why is it Important for Entrepreneurs to Keep Trying After Multiple Failures Before Succeeding? 16:39 How Can Leaders Determine When It’s Time to Stop Pursuing an Idea in Business Before It Fails? 18:10 What Does “Successful People Seek  Counsel and Failures Listen to Opinion” Mean? This episode was recorded live on video March 4th 2025 https://youtube.com/live/bFfeHzvbDtU Links to pieces of content relevant to this topic:Greg S. Reid Transcript from Greg S. Reid with Jason Barnard on Fastlane Founders And Legacy. Stickability [00:00:00] Jason Barnard: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Greg S. Reid. [00:00:42] Greg Reid: Geez, I gotta tell everyone's watching right now thinking they got double vision or something like that. First of all, you were not drinking last night. We just happen to be twins. [00:00:51] Jason Barnard: Right. And if you're not watching, you're listening. We're both wearing red, we're both bald, and we're both incredibly handsome. So lovely to meet you, Greg. We're going to be talking about Stickability, which is all about perseverance. I know about it because I do it. You know about it because you do it. You studied it and you've written about it. This can be super interesting. Stickability in business in particular. But before we start, here's the result for tell me about Greg Reid in Google's AI. In Google's Learn About. It's experimental in the US and it's brilliant. It's the ChatGPT killer. Knocks it out of the park. Gives you a great description, really accurate. Explore related content. On the left hand side over there you've got keynote speaker, author, film producer, entrepreneur, context for who you are, what you do and who you might be serving. That is a brilliant result, Greg. And you tell me you've been working on educating Google Gemini and it seems to have worked. [00:01:40] Greg Reid: Yeah, well actually a good mentor follows good counsel. And you gave me great insight. When you and I spoke a couple months ago with Scott Duffy, you mentioned how we need to train the AI that's coming out because all it knows is what you know and GPT is what is that? General pre programmed, whatever, what's the actual term? Right. So we got to program it. So what I did is I started going in the back end of Gemini and I kept asking it, who is Greg Reid? Greg Reid, Author and said, would you like to make a suggestion? I said, use this as a website when people search for Greg Reid or Greg S Reid. And every night I go through and I do that and by doing it, it looks like it's working. [00:02:23] Jason Barnard: Yep, absolutely brilliant. And the foundation is actually having a good website and then getting the machine to trust it and you've got both of those in bucket loads. I also asked it as a business leader, how do you create stickability? And it's come up with exceptional customer service, innovative products and services, consistent brand messaging, strong community building and loyalty programs and rewards. I don't know if that's what your approach to stickability is, but Google's AI Learn About has told me that. So we'll be going through that in a moment. And then the last thing, I really like this, I saw somebody using an agent AI. So we're going to be using AI to figure out who are the people we should be speaking to in any different any specific industry on any specific topic. When I asked it about potential speakers for my imaginary conference where somebody's going to give a talk about stickability, recommend some people. It came up with Seth Godin, Simon Sinek, Gary Vaynerchuk, Greg Reid, Malcolm Gladwell. Greg, you're up there with the best. [00:03:23] Greg Reid: Well, thank you. I like to feel like I've done my homework and it's starting to pay off a little bit. For those of you who are new to me, my name is Greg. I'm here in San Diego. I've been publishing 156 books, 45 languages, I have a star in the walk of fame. And it's so funny because I write these books, but I'm dyslexic, can't spell, can't read, can't write, very good. Play me words with friends and win every time. And I learned a valuable tool. You work your strengths and you hire or align with your weaknesses. So I would sit down with these amazing ghostwriters and editors and I'd say a boy wants a bike, gets off his butt, he mows lawns, makes money, now he's got a bike. Then we'd recraft and come back and say it was a glorious Sunday afternoon when a young bright eyed lad caught the entrepreneurial dream. And they would recraft it the way people would want to read it. And by doing so and aligning both of our directions, we've impacted the lives of millions. [00:04:15] Jason Barnard: Brilliant, wonderful. And stickability is what you're all about. It's not just growing a business, starting on a lawn, getting a bike, then moving up. It's perseverance throughout your entire life. Is that about right or is it a lot more than that? [00:04:31] Greg Reid: Yeah, perseverance is the power to persevere. I mean, if all it is, is it, first there's a dream, then there's challenge and then victory. Almost 99.9% of people quit in the challenging times. The only the people that we tell the stories about are those who didn't quit and kept going through the toughest of moments. And one of the biggest, bestselling books I ever did, besides Stickability was Three Feet from Gold. It's a story about a guy who gave up three feet away from the biggest gold strike in the history of the world. And it seems like so many people quit one class short from a degree or sales or marketing. But it's the people that persevere and have that stickability. We're the ones that, you know, tell their stories today. One of my favorite interviews I did was a guy named Truett Cathy. He started a company in America called Chick-fil-A restaurants. It's one of the biggest franchises, multi billions. And I said, what makes you so special? And he said, the power of stickability is to keep your eye on the prize, but look for and capitalize on unexpected opportunities. I said, like what? He says, well, if I'm on my sofa and I want to get to the end of the street, I get off my back and I start moving that way. He goes, a planner. Well, they're going to over plan. They're going to look for every step and, you know,...

Damon Lembi talks with Jason Barnard about the learn-it-all leader. Damon Lembi is the host of The Learn-It-All Podcast and the CEO of Learnit. Damon Lembi and Jason Barnard discuss the essential traits of a learn-it-all leader: humility, curiosity, integrity, accountability, and courage. Damon shares insights on how these traits help create a flexible, adaptive, and successful leadership approach. Damon and Jason explore the importance of continuous learning, delegation, and feedback in business growth, emphasizing the balance between learning and decisive action. Damon also shares how leveraging tools like ChatGPT has helped streamline decision-making and improve company strategies. This is a must-watch episode on how continuous learning and decisive action build resilient organizations. What you’ll learn from Damon Lembi 00:00 Damon Lembi and Jason Barnard 01:12  What Features Did Jason Barnard Emphasize on Damon Lembi’s Knowledge Panel? 02:36 What Search Engines Can You Use to Research Podcast Guests, Potential Partners, and Clients? 03:21 What is a Know-It-All Leader? 03:50 What are the Five Distinguishing Traits of a Learn-It-All Leader? 04:09 What is a Learn-It-All Leader? 04:23 What Did Jason Barnard Highlight About Himself in Damon Lembi’s Five Traits of a Learn-It-All Leader? 04:56 What Challenges Do Leaders Face When Learning to Delegate? 05:33 Why is it Important for Leaders to Give Their Team Autonomy? 05:48 Why Did Jason Barnard Mention That He Was a Bottleneck in the Delegation Process to His Team? 06:23 Why is it Important for Leaders to Know How to Receive Feedback? 07:25 What Would a Leader Feel When a Team Member Thinks They Are Not Tough Enough? 08:25 Why is Curiosity an Essential Trait for Learn-It-All Leaders? 08:54 Why is Humility Important for Learn-It-All Leaders When Working With Their Team? 09:18 What Do Leaders Need to Do to Avoid Losing Great Talent and Allow Their Team to Grow? 09:40 Why is Courage Important for Learn-It-All Leaders? 10:08 Why Do Some Leaders Resist Challenges Once They Feel They’ve “Made It”? 10:27 Why Do Learn-It-All Leaders Embrace Challenges and View Failure as Growth? 10:40 Why Do Learn-It-All Leaders Prioritize Integrity in Their Leadership Approach? 11:24 Why Do Great Leaders Take Accountability Rather Than Blame Their Team Members? 11:41 Why Should the Leader Take Full Responsibility for Solving a Problem in the Team? 13:00 When Should a Leader Help, and When Should They Let the Team Solve the Problem on Their Own? 14:34 How Can a Leader Share Their System Effectively While Encouraging Feedback and Improvement? 15:55 How Do Leaders Balance Continuous Learning With Decisive Action to Keep Moving Forward? 19:01 How Does Adopting a Learn-It-All Mindset Instead of a Know-It-All Attitude Impact Business Growth? 19:14 Why Do Companies Need Continuous Innovation? 19:25 Why Do Leaders Need Continuous Learning in the AI-Driven World? 19:38 Why Do Leaders Need Courage? 19:59 Why Do Leaders Fear Investing in Employees? 20:14 How Do Organizations Foster Employee Loyalty? This episode was recorded live on video February 25th 2025 https://youtube.com/live/gQKPpq_BWlU Links to pieces of content relevant to this topic:https://a.co/d/0iX38kzhttps://a.co/d/fnrNUB2https://www.thelearnitallleader.com/podcastDamon Lembi Transcript from Damon Lembi with Jason Barnard on Fastlane Founders And Legacy. The Learn-It-All Leader [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy, A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Damon Lembi. [00:00:43] Damon Lembi: Well, Jason, I've been on quite a few podcasts and I don't think I've ever been serenaded before. So I love it. [00:00:50] Jason Barnard: Super. And I'm going to love the topic today. The Learn-It-All versus the know-it-all leader. Helping people to lead better, delegate better, manage better. Hugely interesting topics for entrepreneurs, business leaders, and even kind of different people in management. I've learned a lot from a guy called Mads Singers and I think I'm about to learn a lot more from you. But before we get into that really quickly, I always show the Brand SERP or ChatGPT results people today. I chose to show the Brand SERP and what I found interesting here, I've marked in three green arrows is number one, you've written books. So Google's using the Google Books description and that description is almost impossible to get rid of. So once you've written a book, you're stuck with the Google Books description that you submit. Number two, you put a great piece of information in there, which is 1.8 million professionals. So when you're writing your description for your book, always put some really cool information. Hopefully that won't go out of date. And the subtitle there on the left is Author. And I find that it's really nice. But then once again, Google Books is dominating. Instead of saying you're an entrepreneur and a CEO, it's saying you're an author. How do you feel about that? Do you feel author is accurate or would you rather be entrepreneur? [00:02:05] Damon Lembi: I'd rather be an entrepreneur or CEO than author. And I hope the 1.8 does go out of a date because it keeps going up. [00:02:14] Jason Barnard: Very good point. Yeah, we do find a lot of our clients come to us and say, well, I'm tagged as an author or somebody was an SEO professional, I'd much rather be seen as an entrepreneur. And we can switch that for them. That's part of what we do at Kalicube. But you said you actually use Google and ChatGPT to research guests for your podcast. You also use it to research potential partners and clients. [00:02:36] Damon Lembi: A hundred percent. I use Google, ChatGPT and like I mentioned to you before, Perplexity, to go through and research potential guests, partners, and even YouTube, to be honest, you know, to go through. Because, I mean, I think YouTube is a great search engine as well when you want to find out information or watch short clips on people. [00:02:56] Jason Barnard: Yeah, I think kind of a lot of us forget that we research people on Google, ChatGPT, Perplexity, Claude, maybe even Alexa and Siri, and we don't realize that other people are doing it to us. So I didn't realize you'd been researching me yesterday and you know way too much about me already. It's scary. But let's talk about delegation. Describe to me the Learn-It-All versus the know-it-all to kick off so we know the difference. [00:03:20] Damon Lembi: Okay, so let's start off with the know-it-all. Okay, so the know-it-all we all come across. These people, they have all the answers. They're stuck in their ways. They're. It's my way or the highway, especially, you know, for a leader or a coach or whatever. And they're just not open to being adaptable and hearing diverse opinions. And on the flip side of that, what I talk about in my book, The Learn-It-All Leader, is a learn-it-all mentality. And there's really five traits, I believe, that make a great leader when it comes to becoming a learn-it-all. And those five traits are humility, curiosity, integrity. You think you don't have to tell people to lead with integrity, but you really do. Accountability and courage. You know, courage to get out of your comfort zone and have. And make tough decisions. So really a learn-it-all is somebody who's open, adaptable, and humble enough to say, look, I don't have all the answers, so I'm going to surround myself with people I can tap into who can help me get to where I want to go. [00:04:24] Jason Barnard: Right. And is that something you can learn? Because that list of five, I can see myself in most of them. But I have always had the tendency of thinking I know how to do things better than other people. And it's something I've had to let go of. I've learned. Can you learn the whole lot? [00:04:40] Damon Lembi: Yeah. Well, first of all, I think nobody's 100% learn-it-all. And I don't think anybody's 100% know it all. I think it kind of ebbs and flows. And like, for instance, as a parent, when it comes to bedtime for the kids, I'm a know it all. There's no that. That's just way it's going to be. And. But from a work perspective, I think that you mentioned delegation earlier. I've become a lot better at that over the years. You know, running my business, learning. I have about 100 employees. But for a long time, all the decisions had to come through me. Right. Like, I wanted to be involved in everything. And even though I had a great team, I didn't trust people enough, really, I guess. And I thought I had all the answers. And it took me a while to realize, Hey, if you really want to scale and grow, if you're a know it all as a leader, then, Jason, you're just a bottleneck. You're the bottleneck for everybody around you and can't get things done. So you have to be able to give people the autonomy and the space to. To take on tasks and responsibilities and just, you know, if there's failure, hey, great, let's. Let's just learn from those mistakes, move on and get better next time. [00:05:48] Jason Barnard: Right? You mentioned bottleneck, and that's something that struck me when I started to try to let go. And I mentioned to you earlier on, intellectually, I could understand that I had to let go and give work over to other people,...

Peter Murphy Lewis talks with Jason Barnard about leveraging personal branding to drive business growth. Peter Murphy Lewis is a Fractional CMO and the Founder of Strategic Pete. Peter successfully utilizes his personal brand to generate 90% of his revenue. He highlights key challenges like maintaining a personal brand's influence while planning for potential business exit. Peter also emphasizes how personal branding has significantly impacted his career, including opportunities from TV shows to documentaries. He shares strategies for integrating personal brand with business objectives, using LinkedIn as a tool for visibility. Jason Barnard and Peter Murphy Lewis discuss the importance of social proof and strategic PR in strengthening a personal brand, ensuring it aligns clearly with business objectives. This episode shows how to transform personal visibility into sustainable business growth. What you’ll learn from Peter Murphy Lewis 00:00 Peter Murphy Lewis and Jason Barnard 01:55 What Did Jason Barnard Highlight in Peter Murphy Lewis’ Knowledge Panel? 01:59 What Did Jason Barnard Say About Peter Murphy Lewis’ Subtitle in His Brand SERP? 02:37 Why Did Peter Murphy Lewis Say Using His Middle Name Was Luck for 10 Years and Then Intentional? 03:04 Why is Using a Middle Name Important for Personal Branding? 04:17 Why Does Having a Popular Name Create Too Much Competition and Ambiguity in Online Search Results? 06:06 What is Personal Branding in the Context of Entrepreneurship and Leadership? 06:27 What Makes Personal Brands Unique From Local Businesses? 06:38 Why Do Entrepreneurs Rely on Digital Presence to Build Credibility and Trust? 06:44 Why Do Leaders Focus on Personal Branding Over Traditional SEO Tactics? 07:17 Why Do You Need AI and Search Engines to Validate Your Digital Authority? 09:06 Why Do You Need to Focus on Your Website as the Strategic Focal Point for Machines? 09:41 How Do Assistive Engines Such as ChatGPT Help People Discover Professionals, Even Unintentionally? 10:12 How Can B2B Professionals Use Personal Branding to Attract Potential Clients? 10:24 How Does a Strong Personal Brand Help Build Trust in B2B Marketing? 11:16 Why Does Peter Murphy Lewis Prioritize Driving People to His LinkedIn Instead of His Website? 12:03 Why is LinkedIn the Best Platform for Building Trust When Selling High-Ticket Services? 12:46 Why is Jason Barnard Understood by All Llms and Able to Generate Accurate Responses About Him? 14:14 How Does Associating Your Name With Your Business, Media, and Services Impact Your Brand Strategy? 14:51 How is Being Seen as a TV Personality by Google an Advantage? 15:41 What Are the Common Pitfalls People Face When Building a Business Around Their Personal Brand? 17:35 What Exit Strategy Should You Consider When Your Business Revolves Around Your Personal Brand? 21:18 How Do Leaders Transfer Client Trust From Personal Brand to Their Capable Team? 21:49 How Do Successful CEOs Balance Strategic Leadership With Team Execution? 22:15 How Do Leaders Empower Teams While Remaining the Go-to Problem Solver? 22:43 How Do Leaders Optimize Their Time Between Problem-Solving and Team Execution? This episode was recorded live on video February 18th 2025 https://youtube.com/live/aRTlGX-Sspc Links to pieces of content relevant to this topic:https://www.youtube.com/watch?v=6N-OEzC20gIhttps://www.youtube.com/watch?v=8mko_aIV1YEPeter Murphy Lewis Transcript from Peter Murphy Lewis with Jason Barnard on Fastlane Founders And Legacy. Personal Branding in Business [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy, a legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Peter Murphy Lewis. [00:00:43] Peter Murphy Lewis: I'm happy to be here. I've never been sung to for an intro. [00:00:47] Jason Barnard: Brilliant. I just noticed I took an extra breath because I realized your name's quite long with Peter Murphy Lewis and I had to get the full breath in so I could get to the end without running out. [00:00:57] Peter Murphy Lewis: Well, at least I don't have like a Junior or Peter Murphy Lewis III afterwards. [00:01:02] Jason Barnard: Yes. Ooh, that would be difficult. Today we're going to be talking about Leveraging Personal Branding to Drive Business Growth. And I'm really interested in this because my personal brand drives a lot of business for Kalicube. It's hugely valuable. And I know that's the case for you, and I think you know as well as I do, perhaps even better, how important your personal brand is for business. As a CEO, you've recently just exited a company and your personal brand was important there, I imagine. [00:01:29] Peter Murphy Lewis: Yeah, my personal brand from the. From the company that I just sold is what got me a TV show. My personal. Yeah. And then my personal. My personal brand from the TV show then got me a documentary. So, like, this has been a domino effect since 2007, when I was 27 years old. [00:01:49] Jason Barnard: Oh, that's cool. Now what we're going to do is look quickly at your Brand SERP and your Knowledge Panel. This is what I always do with the guests. And you have this magnificent Knowledge Panel. It looks really great, but it says TV Personality as your subtitle, which isn't strictly accurate except that your TV stuff is dominating. But that's a beautiful Knowledge Panel. And your about text is brilliant. And you look like a superstar. You are a superstar. But then I was thinking, well, Peter Murphy Lewis, there's only one of those. But there's a lot of Peter Lewis's and there's a musician and you don't even get a look in here. And that's the problem with having a common name or a popular name. Did you use Murphy in the middle because you have a common name or is that luck? [00:02:37] Peter Murphy Lewis: It is luck for the first 10 years and then intentional for the next 10. So the luck happens that my middle name Murphy is very important in my family. I have a lot of Irish heritage, and growing up I had 13 first or second cousins with the middle name Murphy from an old grandmother who lost her last name Murphy, and we all got it inherited as a middle name. So Murphy has been critical for me since I was a kid. Well, when I moved to South America, people thought my middle name was my last name because everyone uses their two last names when they write it out. So people thought I was Peter Murphy and it moved into Peter Murphy. And I love that you pulled up the screen share because that singer, Peter Murphy, came into my travel company, the one that I sold 30 days ago, and I didn't know who he was. I didn't know he's a famous musician. But if you're in the rock world, if you're into 80s music, you definitely know who Peter Murphy is. And I received a phone call from somebody on my team who was a head receptionist at my office, and she said, Peter, I know that you just made a reservation. Why did you pay for it? And I said, it's not me. And they're like, who is it? And they Googled it and they realized that it was the singer who happened to be in Santiago, Chile, who was doing a tour, and he came to the office. And then I realized that I couldn't be Peter Lewis because that was too, too common. And I couldn't be Peter Murphy because there's going to be. There's somebody way famous, more famous than me. And at that point I decided I have to go with Peter Murphy Lewis. [00:04:14] Jason Barnard: Brilliant. And it is a huge problem. That's a delightful story. Having a popular name, let's say, like Peter Lewis or even Peter Murphy, it means that there's too much competition, there's too much ambiguity. Google can't figure out, as we've just heard from your story, human beings can't sort it out. And so you need to disambiguate or become so phenomenally famous like Robert Smith or Barack Obama, that everybody knows who you are. Although Barack Obama is a very unique name, that was a very bad example. I do apologize. But at Kalicube, we come across this all the time, and people trying to make a mark and become visible with a very common name or a popular name is a problem. We either tell them to rebrand or become very famous. What you've done is rebrand. And I think Peter Murphy Lewis is a really cool name. Correct me if I'm wrong, but once you've nailed it in your mind, you're totally comfortable. [00:05:10] Peter Murphy Lewis: Yeah. And you know, like, when, when I sign off, I'll probably do this on the podcast with you. When I sign off from anything, I always say, hey, there's only one, one Peter Murphy Lewis on LinkedIn. Come connect with me. And it's true. And if there's ever another Peter Murphy Lewis, I'm going to have to go meet the person and pay them to take off one of those three names. [00:05:28] Jason Barnard: Brilliant. That's a really good piece of advice already is give yourself a less common name or a unique name and connect with me or Google me, because you'll always see that superstar look. It's so easy to get when you know what you're doing and when you've got a great visibility, which you do with the TV personality side of you. So I'm looking at personal branding as business growth. And first thing, you need to define what personal branding is in the context of entrepreneurship and leadership. [00:05:59] Peter Murphy Lewis: Well, I don't have, I don't know if I have a good definition,...

Jim Heininger talks with Jason Barnard about mastering the three R's of brand evolution. Jim Heininger, Founder and Principal of Rebranding Experts, discusses the differences between brand Refresh, Repositioning, and complete Rebranding. Jim also explains the two primary reasons for rebranding: 1. the necessity, due to mergers or crises, and opportunity, and 2. to pursue new strategic growth paths. Jim Heininger and Jason Barnard explore the challenges in rebranding, such as legal trademark issues. Jim also talks about the significance of the role of the CEO in driving the rebranding process and strategies for retaining the brand’s integrity. Learn how successful companies navigate these transformations, from quick visual updates to comprehensive identity changes. Jim concludes the episode with insights into how short brand names can streamline branding strategy in a digital world. What you’ll learn from Jim Heininger 00:00 Jim Heininger and Jason Barnard 03:10 What Did Jason Barnard Highlight in Jim Heininger’s Knowledge Panel? 03:34 What Did Jason Barnard Focus On in Jim Heininger’s Google Learn About Results? 04:23 What Are the Two Reasons Why a Company Would Need to Rebrand? 06:06 What Makes Rebranding More Pragmatic or Imaginative in Both Cases? 07:15 How Long Does Rebranding Usually Take? 07:46 What Are the Factors That Influence How Long a Rebranding Process Takes? 08:07 What Challenges Do Organizations Face When Changing Their Name? 08:20 What Factors Determine Whether a New Brand Name Will be Approved? 09:09 How Did Meta Manage to Launch its Rebrand so Quickly Despite its Common Name? 09:29 Why Did Facebook Rebrand to Meta? 10:04 How Did Rebranding to Meta Help the Company Expand Into the Virtual Reality Space? 10:55 What Did Jason Barnard Emphasize About How Fast Facebook Was Able to Rebrand to Meta? 12:16 What Challenge Do Companies Face When They Name Themselves After Their Product? 12:58 How Can Companies Handle the Challenges of Rebranding When Their Name is the Same as Their Product? 13:42 Why Did Jason Barnard Ask if a Business Was ‘A Lot’ or ‘A Little’ Devalued if There’s an Exit? 15:23 How Can Professionals Change Their Company Name to Separate it From Their Personal Identity? 16:35 What is the Ideal Timeframe for a Successful Rebrand? 18:58 Why Will the Short Brand Name Trend Be Short-Lived Rather Than Long-Lasting? 19:00 When Will Companies Move Beyond the Trend of Ultra-Short Brand Names? 19:02 Why Do Brands Prioritize Simplicity When Evolving Their Names? 19:44 Why is Simplifying a Brand Name Considered a Refresh Rather Than a Full Rebrand? 20:05 Why Do Brands Choose Unique Names Over Descriptive Ones Despite the Marketing Challenge? 20:21 Why Do Some New Businesses Start With Descriptive Names Before Building Recognition? 21:05 What Key Responsibilities Must CEOs Own During the Rebranding Process? 21:42 What Key Decisions Must CEOs Champion During Strategic Brand Transformation? 22:05 Why Must CEOs Personally Embody the New Brand Vision? 22:38 Why Does Late-Stage CEO Approval Doom Rebranding Efforts? This episode was recorded live on video February 11th 2025 https://youtube.com/live/UbQV9MUzTpY Links to pieces of content relevant to this topic:Website: https://www.rebrandingexperts.com/Twitter: @RebrandExpertsLinkedIn: https://www.linkedin.com/company/rebrandingexperts/Facebook: https://www.facebook.com/rebrandingexperts/Jim Heininger Transcript from Jim Heininger with Jason Barnard on Fastlane Founders And Legacy. The Three R's of Brand Evolution [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy, a legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:36] Jason Barnard: Hello everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Jim Heininger. [00:00:45] Jim Heininger: Nice. Thank you. [00:00:47] Jason Barnard: Did I get the name right? [00:00:48] Jim Heininger: I will not sing back, just so you know. [00:00:51] Jason Barnard: Well, the nice thing about singing is you have more time to get the name right. And I get it right more often than I get it wrong. [00:00:58] Jim Heininger: It worked. [00:00:59] Jason Barnard: Today we're going to be talking about Rebranding, and one thing that really interested me was the fact you differentiated between rebranding, refresh, repositioning. Were those the three or there are more? [00:01:11] Jim Heininger: The three main buckets. And the term Rebranding is used very broadly. And so I think it's important to kind of break it down and understand what people are actually referring to. So we look at the base level as kind of a brand Refresh. That's the visual makeover. Perhaps a new logo, color palette, maybe some new messaging or a tagline, but it's really kind of a visual makeover, a new coat of paint on a brand to give it some new energy, give it some new life, make it more modern, relevant. The second stage would be Repositioning, where you're truly going after a new marketplace. You're trying to offer new products or services, and you're needing to pivot the brand to be able to appeal to that new customer or that. That desired customer. We see companies like what Victoria's Secret and Abercrombie and Fitch was another one. Even the retail space a while ago did that, trying to kind of shed some old brand positioning to be able to, to be more successful and reach more customers. At the end of the day. A rebranding in our eyes, is the whole. The whole package. So it's when you do the refresh and you do the repositioning, you also change the name of the company. You introduce a new brand name, new mission, vision, values. You change the culture of the organization to be able to deliver that new brand promise to customers in a way that you couldn't before. [00:02:45] Jason Barnard: So kind of a new company? [00:02:48] Jim Heininger: Resetting the company. It's a great opportunity, rarely comes along, so take advantage of it. [00:02:54] Jason Barnard: Brilliant. Well, what we focus on at Kalicube is the name change because that's where we can help. We find the digital footprint, we find every mention of the brand and we can help with our algorithms with Kalicube Pro to change that name. And before we get into the meat and potatoes of this, we focus on brand names, including people's brand names. And your brand name has this delightful Knowledge Panel with Google's AI at the top. Looks pretty good. It's pulling the description from your company website. I would suggest it would be better if it pulled it from your personal website since you are not your company and vice versa. But that's a really nice Knowledge Panel. But then I looked into Google Learn About. If you've looked at that, they've knocked it out of the park. And this is a learning experience. This is ChatGPT on steroids with search results. Busted chat LLM engine plus knowledge. So the three technologies we need to focus on and you can see here, it immediately understands that you're a specialist in rebranding. It understands who you are. It can give me follow up questions on the left about rebranding and it's bringing me down your funnel. So your personal brand, as soon as I search for you, is going to bring me down your funnel. Your specialist topic when it's well designed. And Fabrice Canel from Bing explained to me that's what they're doing with CoPilot, that's where we're going, is these machines are going to recreate the funnel for brands and for personal brands. And that's hugely exciting. [00:04:19] Jim Heininger: Yeah, good, good. [00:04:21] Jason Barnard: Groovy. Right. Okay. So why should a company rebrand? [00:04:25] Jim Heininger: Well, we look at it as kind of two reasons, two buckets of why. There's a need. So you have to make a brand change for some reason that could be a merger or an acquisition. Sometimes it's a leadership change where they're wanting to reflect their, you know, their new vision for the organization or you face a crisis and you're wanting to leave baggage behind by changing the name, the understanding of who you are. And that's where actually most rebranding take place because of mergers and acquisitions, where you have your forced into making a decision of which brand you go with or do you create a new brand. The other exciting bucket is opportunity. And that's when a company is wanting to pursue a new strategic growth path. They're realizing that their existing brand is just not. It's an anchor, it's not allowing them to grow in the way that they want or they need or it brings associations with it that don't reflect that new strategic growth pattern. And they want to create opportunity with their brand to be able to go out and do more business in the desired, you know, arenas. So. And there's a lot of crossover between the two, definitely. But it really helps you realize that sometimes you're forced into doing it and other times you, you do it for strategic reasons. And that's where the most exciting activity takes place. [00:05:52] Jason Barnard: Right. When it's an opportunity, it's a lot of fun and when it's a necessity, it's kind of functional, boring. Both need to be done. But in both cases, is it more pragmatic or imaginative? What's involved? [00:06:06] Jim Heininger: Well, I think, you know, and what we will always say is look at it as an opportunity. So, if you're merging two organizations together, as an example, don't just say,...

Judy Morgan DVM talks with Jason Barnard about building success in a niche industry. Judy Morgan DVM is an entrepreneur, Holistic Veterinarian, and owner of Dr. Judy Morgan’s Naturally Healthy Pets. Judy discusses her journey in creating a niche within the veterinary industry, focusing on holistic and traditional Chinese veterinary medicine. Judy explains how social media, particularly Facebook initially, played a crucial role in spreading her message and building her brand. With her daughter managing the operations of Naturally Healthy Pets, they've doubled the business each year. Starting from a garage-based startup, she grew her business into a multi-million dollar e-commerce platform while maintaining unwavering integrity. Judy also shares her passion for making a difference in the lives of pets and people, highlighting the valuable legacy she's building. She wraps up the episode by emphasizing the importance of ensuring the legacy of a business by being selective about partnerships and commitments. What you’ll learn from Judy Morgan DVM 00:00 Judy Morgan DVM and Jason Barnard 01:13 Judy Morgan DVM’s Brand SERP 02:02 Judy Morgan DVM’s Corporate Brand SERP 02:31 Why Does Judy Morgan DVM Say That if She Managed Her Personal Brand Online, Nothing Would Get Done? 03:15 What is Judy Morgan DVM’s Specialty? 03:40 When was Judy Morgan DVM Featured in a National Veterinary Publication? 04:16 Why Did Judy Morgan DVM End up Buying Her Business Partner’s Shares? 05:23 What Was the Key Factor That Made Judy Morgan DVM’s Business Stand Out? 05:27 What Prompted Judy Morgan DVM to Write her First Book in 2014? 06:21 What PR Strategies Did Judy Morgan DVM Use to Sell Her First Book? 06:40 How Much Did Judy Morgan DVM Initially Charge When She Was Asked by a Dog Trainer About Her Fee? 08:20 What Book is Best for the Person New to Holistic Pet Medicine? 08:42 What Initiative Can Drive More People to an E-commerce Website or an Educational Platform? 09:42 What Are the Advantages of Having a Young COO? 11:04 What Strategies Can You Use to Get People to Discover Your Book? 12:11 What Platform is Better for Searching for Things Because There is No Censorship Issue? 12:26 Why is Holistic Medicine Often Ignored or Overlooked on Platforms Like Facebook? 15:48 What is One of the Most Important Things to Do When Growing Your Business in a Niche Market? 15:55 How Does Radical Honesty Help Entrepreneurs Build Stronger Audience Connections? 16:12 How Do Industry Practices in Veterinary Medicine Impact Pet Health and Safety? 16:39 How Does Transparent Consumer Education Build Long-Term Trust in Your Industry? 17:32 How Do You Demonstrate Authentic Passion for Your Business? 18:51 What Sacrifices Do Successful Leaders Make to Build a Meaningful Business Legacy? 20:15 Why Does a Business Leader Need to Be Selective About Interview and Podcast Requests? This episode was recorded live on video February 4th 2025 https://youtube.com/live/uCm-Om8fbY4 Links to pieces of content relevant to this topic:https://www.inc.com/profile/naturally-healthy-petshttps://www.youtube.com/shorts/vAgbmxoiVS4https://www.youtube.com/watch?v=8h6VnuH9JLYJudy Morgan DVM Transcript from Building Success in a Niche Industry - Fastlane Founders with Judy Morgan DVM [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and I'm here with a quick hello and we're good to go. Welcome to the show, Dr. Judy Morgan. [00:00:45] Judy Morgan: That's very nice. Thank you. [00:00:48] Jason Barnard: Welcome. Now, from what I understand, you're a holistic veterinarian. [00:00:53] Judy Morgan: Yes, I am. [00:00:54] Jason Barnard: But you're going to talk to us about creating a niche within an industry, educating the people or the users or the audience or the clients within that industry that this offer exists. Holistic veterinary services and building a business out of it. [00:01:08] Judy Morgan: Yes. [00:01:09] Jason Barnard: Brilliant. But before we get into that, I'm going to present you with how Google perceives you. And this is Google's Knowledge Panel for you. It doesn't say you're a veterinary service provider or a holistic veterinary surgeon. It says author. And that's because you've written books and it's focusing on the books. So it perceives you to be an author potentially with a topical authority within veterinary services. And that's something we're seeing more and more. The thing at the top, you see there is AI. And Google's generating AI to explain or to give us an overview of who you are with the photos with the dog, which is delightful, and some information about you. Normally speaking, we would see some facts there on the right hand side. But Google hasn't understood you well enough to give facts about you, such as your date of birth, a description, who your spouse is, and your social media profiles. But I found this, which I thought was super interesting, which is that your company has a really good Knowledge Panel, and it's a Corporate Knowledge Panel with reviews and the social media. And Google's really understood your company, which carries partially at least your name. So have you done any work managing your personal brand online in Google and in AI? [00:02:27] Judy Morgan: I'm not responsible for that. We have a whole team of other people. If you leave it up to me, nothing gets done with any of that because I'm old enough that tech is not my thing. And that is part of the amazing growth that we've seen in the last few years is getting people on board that know more about those metrics and how to get our brand more well known. [00:02:53] Jason Barnard: Right. Yeah. Which is the sign of a great CEO, is somebody who knows what their limitations are and finds the people who know how to do it and let them get on with their job, which is something I'm learning. [00:03:03] Judy Morgan: Absolutely. [00:03:05] Jason Barnard: So holistic veterinary services is something you created or did it exist before and you're simply the leader in the field? [00:03:13] Judy Morgan: It's existed. So my specialty is actually traditional Chinese veterinary medicine. So we're talking about acupuncture. It's been around for 3,000 years. It just didn't get into the veterinary space in America until probably in the 1980s, 1990s. I didn't get into this holistic space until the mid-1990s. Before that, I was practicing traditional medicine, and I was actually featured on a national veterinary publication back in the late 1990s as doing this weird thing, this holistic medicine that nobody knew about, nobody heard anything about. And so it. It did open a lot of doors because, you know, first I became locally well known because I was doing something different. [00:04:04] Jason Barnard: Yeah. [00:04:05] Judy Morgan: Which of course, you get the haters who say, this is voodoo. But actually, my business partner at the time, we ended up. I bought out his share of our practice. It was a. We had two, and I bought out his share because he said, I don't understand the black magic voodoo that you were doing, and I don't think I want to be a part of it. And I said, that's awesome. No problem. Because I don't want to keep doing what we've been doing with this traditional medicine. And so we parted on friendly terms. Of course, it cost me a million dollars to buy out his share, but we parted on friendly terms, and our practices were only five miles apart, and we practiced that close to each other, sharing clients back and forth for many years. And it worked out just fine because we both had different things that we offered. [00:04:51] Jason Barnard: Right. Well, that's kind of. For me, there's a kind of parallel between that and what we do, which is black voodoo magic is what people think we do by controlling Google and AI algorithms to represent the way you want. They think, how is that possible? And the other thing is that a lot of people push it away, thinking, I'm really comfortable with what I already know. I don't want to try anything new and different when. When you start to grow the business. Am I right in understanding you did a lot of PR? [00:05:21] Judy Morgan: Oh, tons of people. Well, what really made my business pop was writing a book. [00:05:27] Jason Barnard: Right. [00:05:27] Judy Morgan: I wrote my first book in 2014, and I sort of wrote it just kind of on a dare. It was a Facebook social media group who kept asking a bunch of questions about Cavalier King Charles spaniels, which is the breed that I happen to love. And my answers were different from everyone else's. And they knew I was a veterinarian, and they're like, what are you talking about? And so they. They said, well, you know, you should write all this down somewhere so that we don't. You don't have to keep answering the same questions over and over. And I said, maybe I'll write a book. And I did. And silly me, I thought, you write a book, everybody just buys it. Uh, no. You. Yeah, there's a lot of PR that goes in, especially when you self publish. You need to be out there pushing and getting people to buy it and understand that otherwise you're gonna sell 20 copies to your friends, and that's that. So that was really what started the push. But amaz, at that time, I owned two veterinary hospitals, and in trying to push that book, you know,...

Matt Raad talks with Jason Barnard about the double exit. Matt Raad, the CEO of eBusiness Institute and Website Investor, discusses the concept of a "double exit," where entrepreneurs can grow a business using their personal brand and later exit without diminishing the company's value. Matt reveals proven strategies for acquiring, growing, and selling websites. Jason Barnard and Matt Raad also discuss the challenges and strategies for businesses heavily dependent on personal branding when it comes to exiting, with a key highlight on the discussion on transitioning personal brand-centric businesses to new owners. Matt underscores the importance of planning and communication, suggesting collaborative efforts between buyers and sellers for a seamless handover. Learn how to identify undervalued digital properties, transform them into profitable assets, and execute successful exits while preserving brand value. Jason Barnard and Matt Raad conclude the episode with an assurance that even seemingly tricky personal brand transitions can be managed effectively. What you’ll learn from Matt Raad 00:00 Matt Raad and Jason Barnard 01:21 Matt Raad’s Brand SERP 01:35 Liz Raad’s Brand SERP 02:01 Jason Barnard Highlights Matt and Liz Raad’s Google Learn About Result 03:40 What Does It Mean to Flip a Website? 03:48 How Long Does It Take To Transform a Website Into a Profitable Exit Opportunity? 04:03 What Does eBusiness Institute Do? 04:14 Who are the Ideal Professionals Seeking to Transition Into Digital Entrepreneurship? 04:23 How Do Professionals Learn to Build Profitable Digital Assets While Keeping Their Jobs? 04:48 How Long Has eBusiness Institute Guided Professionals Toward Digital Entrepreneurship? 04:58 What Does it Call When a Business Sets a Bold, Ambitious Goal for a Multimillion-Dollar Exit? 05:31 What is the Strategy for Turning Neglected Passion Sites Into Profitable Assets? 06:46 What is the Term for Buying Good Websites Under $5,000 and Transforming Them Into Six-Figure Assets? 07:14 What Can a Business Do if They Want to Turbocharge Their Website Renovation Beyond Standard SEO? 08:19 How Does a Low-Cost Website Renovation Turn It Into a High-Traffic, Revenue-Generating Asset? 09:25 How Can Someone Profit From Acquiring Passive Income Websites Without Being an Expert in the Niche? 10:41 When Should Entrepreneurs Start Planning Their Exit Strategy for Personal Brand-Based Businesses? 11:10 Why is Rushing to Sell a Business During Burnout a Critical Mistake to Avoid? 11:21 How Do Entrepreneurs Systematize Online Personal Brand-Based Businesses for Successful Exits? 13:21 How Do Successful Entrepreneurs Smoothly Transition Ownership to New Buyers? 14:15 How Long Should Entrepreneurs Stay Involved When Transitioning Their Business? 14:56 How Do Entrepreneurs Introduce New Owners to Search and AI Assistive Engines According to Jason Barnard? 16:45 What Does a Business Owner Need to Do to Ensure a Smooth and Successful Exit Strategy? 19:28 How Can a Business Owner Ensure a Successful Handover When Selling a Passion Site? 22:25 What is the Primary Focus for Buyers When Acquiring a Business? This episode was recorded live on video January 28th 2025 https://youtube.com/live/9hkrffVZ0N4 Links to pieces of content relevant to this topic: https://www.linkedin.com/in/matt-raad/recent-activity/all/Matt Raad Transcript from The Double Exit - Fastlane Founders with Matt Raad [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Matt Raad. [00:00:43] Matt Raad: I love it. Thank you for having me on, Jason. It's great to be here. [00:00:47] Jason Barnard: Yeah, Matt, you're all the way over in Australia and we actually almost met because I met Liz, your wife and business partner. [00:00:53] Matt Raad: And business partner, that's right. And she interviewed you many years ago for our community, which was awesome. [00:00:59] Jason Barnard: Brilliant. And today, stick around because we're going to be talking about The Double Exit and Matt Raad is the double exit guy. It's going to be really, really interesting and using your personal brand to build a business and then exit with the personal brand intact without decreasing the value of your company. I'm really excited to hear about that because I think it's something that's incredibly important. But here we go. Before we start, here is your Knowledge Panel on Google and when you search your name, you look like an absolute superstar, which means your digital footprint is relatively well organized. And we see a lot of Matt and Liz Raads. So I thought I'd look up Liz as well. Hers is more difficult to find. If you search a name that doesn't pop. I actually had to dig into our data in the Kalicube Pro database to find Liz's Knowledge Panel, but that's looking pretty good. And if you look at the top there, if you know what generative AI is, AI overviews, that has been around for four or five years and that is generative AI. Knowledge Panels have been full of generative AI for four or five years. So at Kalicube, we've already mastered it. And this is the good one. That's Google Learn About. And I don't know if you've seen it. It's in America. It's an experiment. And this is where the world is going. You can see here it's a learning experience. It's understood who Matt and Liz Raad are. It's understood that you're all about buying websites, optimizing websites. It explains all about you, gives some opportunities to listen to you, gives some explore related content and then follow up questions. What are your main business interests and how did you get into Internet website flipping? And that, if you look at it, is a funnel. I start with your name and it's going to draw me down the funnel and it's going to convince me that you're a superstar if you've organized your digital footprint correctly. [00:02:44] Matt Raad: Wow. [00:02:45] Jason Barnard: But that's not the topic for today. [00:02:47] Matt Raad: Well, it is kind of because your listeners can use that funnel. I'm just sitting here thinking, wow, we could, you know, with websites, online businesses, you can, you should be using that sort of a funnel for any online business that you have. And as you said at the beginning, that can add to the exit valuation down the track. [00:03:07] Jason Barnard: Right. [00:03:08] Matt Raad: I think that's super important, what you just showed there. For any online business. [00:03:12] Jason Barnard: Yeah. I mean, what was interesting is a couple of years ago, Fabrice Canel from Bing, who builds Bingbot, and when they released Copilot was saying, actually what we're doing is building the funnel. And we're building the funnel, bring the user down the funnel to the perfect click. So you'll get less clicks, but the clicks you get will be straight to purchase. [00:03:32] Matt Raad: Oh, nice. Okay. [00:03:32] Jason Barnard: Isn't that cool? Anyway, onto your topic, which is you help white collar workers learn to buy, build websites and then flip them. And flipping a website means selling it onto somebody else. Who do they generally sell the website to and how do they build it up? [00:03:47] Matt Raad: Well, it takes time. Flipping makes it sound really quick. And I'm sorry, for any listeners, I know you want to hear the magic stories of. And we do have plenty of stories of people that have bought them and flipped them. But what you're right, Jason. What our passion is is teaching people how to buy websites effectively, do really good due diligence, and ideally get out of their nine to five or typically these days it's five to nine. We typically work with high performance people, professionals earning a lot of money, so that journey takes a little bit longer to replace their income. And we teach them digital skills. We love SEO, even though SEO's changed dramatically. And what the journey looks like is we get them basic skills first and then we get them started to buying small little sites so there's no risk they can still keep their daytime jobs. And they do it as basically, it's a very American sound term, but it's really effective. Do it as a side hustle. And we found that that worked really well. We've been doing this for now, teaching people for 15 years. Fifteen years we've been teaching people and we love it, absolutely love it. And we've got amazing clients and but a lot of our clients do have what we call the BHAG, the multimillion dollar big hairy audacious goal, the multimillion dollar exit. [00:05:08] Jason Barnard: Right. So we've got our white collar worker, they built up a website and you're saying they build it around community, a unique approach and their own personality, which means personal brand is hugely important. [00:05:22] Matt Raad: Well, what we're teaching now, this is really interesting because SEO has changed, we're teaching that now. So where you start is a foundational side. What our actual strategy is, and to this day it's still the same strategy, is find what we call fallen angels on neglected websites. But ideally they're passion sites. So they're passion sites that someone set up many years ago around golf or cooking or guitar, learning how to play guitar. So that, and I know to someone that's not online, you probably,...

Sameer Somal talks with Jason Barnard about building trust in the digital age. Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. Sameer leads client engagements focused on digital transformation, risk management, and technology development. Sameer talks about building trust in the digital age, with a focus on managing personal brands and handling both good and bad press. He explains the comprehensive process his company uses to manage and repair digital reputations, including reputation assessment, roadmap creation, and content analysis. He also discussed how ChatGPT and other AI tools have impacted his practice emphasizing the need for authentic and high-quality content. Learn practical strategies for building trust across different search verticals such as Google News, Google Videos, and general search results. If you’re a business leader seeking to protect and enhance your digital presence while creating authentic, lasting impressions online, this is definitely an insightful episode to watch. What you’ll learn from Sameer Somal 00:00 Sameer Somal and Jason Barnard 01:10 Sameer Somal’s Brand SERP 02:21 What Does Sameer Somal Do at Blue Ocean Global Technology? 02:58 What Does Blue Ocean Global Technology Specialize in When it Comes to Digital Reputations? 03:08 What Are the Areas Sameer Has Focused On in the 300 Cases He Has Consulted On? 04:15 What are the Processes for Addressing Negative Content on Google or in a Knowledge Panel? 04:31 Process 1: Reputation Assessment 05:08 Process 2: Client Goals 05:25 Why Should Business Leaders Proactively Shape Their Personal Brand Online? 05:41 How Can Professionals Manage Unwanted Information in Their Digital Presence? 05:55 How Do Different Search Verticals Impact Your Digital Reputation Management Strategy? 06:00 Process 3: Roadmap Creation 06:25 Why Do Ethical Reputation Managers Choose to Decline Certain Client Cases? 07:51 Process 4: Content Analysis 08:23 What Do Reputation Companies Not Realize About Educating Google? 08:42 What Do Companies Need to Understand About Google’s Tendency to Prioritize Negative Keywords? 09:13 How Many Hours Does Sameer’s Team Dedicate to the Technical Work to Achieve Desired Results? 09:40 How Does Sameer Somal Evaluate and Manage the Expectations of the People Seeking for His Help? 09:48 What Time Frame Does Sameer Provide His Clients to See the Results and Feel Comfortable With it? 11:26 What Does Maintenance Mode Involve in Sameer’s Process? 12:02 What is the Risk if Clients Choose Not to Continue With Maintenance Mode? 13:05 How Does Sameer Emphasize the Idea That Offense is the Best Defense? 15:18 How Much Do Successful Leaders Value Their Presence Across Search Verticals? 15:28 Why Do Successful Leaders Struggle to Navigate Their Digital Brand Strategy? 15:38 Why Does Relying Solely on LinkedIn Posts Fall Short of True Digital Presence? 15:49 What Has Become the Universal First Step in Professional Networking Today? 16:01 What Search Verticals Do People Explore When Researching New Connections? 16:16 How Do Digital Assets Work Together to Tell Your Complete Brand Story? 16:26 How Do Authentic Personal Images Help Build Meaningful Professional Connections? 16:58 What Extent Has ChatGPT and Other AI Technologies Changed the Approach of Sameer and His Clients? This episode was recorded live on video January 21st 2025 https://youtube.com/live/E6t7anA_QFY Links to pieces of content relevant to this topic:https://youtu.be/khCFv1J78Vk?si=92lU1XM0RTBqBG7mhttps://canvasrebel.com/meet-sameer-somal/https://www.cshlaw.com/resources/defamation-and-reputation-management-in-the-digital-age/Sameer Somal Transcript from Building Trust in the Digital Age - Fastlane Founders with Sameer Somal [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Sameer Somal. [00:00:44] Sameer Somal: What a melody. Thank you Jason. Pleasure honor to be here and certainly have a genuine appreciation for your leadership, Kalicube and yeah, looking forward to the conversation. [00:00:53] Jason Barnard: Yeah, me too. So we're going to be talking about Building Trust in the Digital Age, particularly personal brands, bad press, good press, how to protect yourself, how to defend yourself, and how to overcome bad press. But also I think as you said, the best defense is a great offense. So be proactive. But before that, I look at search results for people's names and this is what comes up for you. You've got your own website, which is great. Google and the AI are looking for that, what we call the entity home website that they can use as a source of information from you, about you and then build their understanding of you through corroboration around the web where you should normally get a Knowledge Panel which I'm sure you're not very far away from. And if people watching this want to search my name, Jason Barnard, you'll see what a great Knowledge Panel looks like. The pink box is the top Knowledge Panel cards. Google really understands who I am and that's the fact it understands about me. But then I thought I'll look at you in ChatGPT and this is what ChatGPT comes up with. And what's great is I don't need to read the entire SERP, I can just read its summary. It's using Bing search results and it's summarizing them and that's pretty good. So as long as your search results on Bing are great, ChatGPT will represent you the way you want. That's what we do at Kalicube. And what do you do at Blue Ocean Global Technology, Sameer? [00:02:16] Sameer Somal: Well Jason, I'm glad you didn't scroll down and show them all those negative links. Just kidding. You know, look, I always share with folks that I'm an accident into the reputation business. You know, I didn't held back by technology resources when as a former investment banker I launched a wealth management firm. In 2012, I did a global search. I found some great partners and I said maybe I should share these resources, given I've spent 18 months finding really good people. And so we started out and focused on the technical work, working with public relations agencies. They did what's called spray and pray, putting content out there, hoping that it ranks. We were really good at all the work behind the scenes and understanding Google's algorithm. So Blue Ocean Global Technology specializes in building, monitoring and repairing digital reputations. We also do technology development, litigation, consulting. I've had the pleasure of being an expert witness and consulting on 300 plus cases. Many of them related to Internet Presence, Online Reputation, Search Engine Optimization, source code, Internet defamation, quantifying damages. So I come at it from a different lens. Not just being a resource for business owners, entrepreneurs, executives to take all the trust, goodwill, relationship capital they have offline and how do they represent it thoughtfully online, but also understanding the downside and the reputation risk and what happens when things reach the internet and people are able to take legal recourse or in many situations they're not able to. And how do you do to, what do you do to address those challenges? [00:03:51] Jason Barnard: Right. So when you come in, when somebody has a problem of something showing up on Google that's negative, or in the Knowledge Panel even worse, which is the fact, according to Google or in ChatGPT, what's the process you go through to help them solve that problem and what are their expectations and are they reasonable? [00:04:13] Sameer Somal: Wow, loaded question. First and foremost, I think that the vast majority of our work is actually done building positive brands when people don't have issues. But I'm proud of the fact that most of our clients who have come because of a challenge end up being our clients in perpetuity because we do really good work. And it starts with, one understanding what's out there, doing a reputation assessment. What is out there? What do you like? What is false, erroneous, harmful, defamatory, negative? What is kind of neutral? I was speaking with a family office earlier today and the gentleman who runs that organization was saying, I'm so frustrated. We have AAA rated PR and digital assets, but none of them are ranking on the first few pages. And he's right. [00:05:01] Jason Barnard: Yeah. [00:05:02] Sameer Somal: You know, this real estate deal he did 25 years ago is one of the things on the first page. So one, understand what is out there. Two, each person has an idiosyncratic, a unique view of what they want out there. And oftentimes I speak at events to sophisticated investors and high net worth folks. And I explained to them that, you know, Eric Schmidt said it best. Identity will be the most valuable commodity for citizens of the future and it will exist primarily online. And if you don't control the conversation and narrative about who you are, your strengths, your capabilities, well then somebody else can. And so you need to be proactive. So one, it's understanding what somebody's comfortable with, what they're known as. There are a number of ways and strategies that we explore when somebody doesn't want information out there and they want to be, they still want to remain anonymous....

Ashish Fernando talks with Jason Barnard about AI innovation in global education. Ashish Fernando, CEO and Founder of iSchoolConnect and EDMO, was the first edtech partner with Google Cloud and created an AI-powered platform that matches students with the right institutions. He is a member of the Forbes Council and speaks on education, AI, international student life, leadership, and future skills. Ashish talks about his journey, from earning a full MBA scholarship to creating an AI-driven platform that supports millions of students in pursuing international education. He also shares valuable insights on securing investments, and the philosophy of prioritizing employee well-being to ensure business success. Having faced the difficulties of applying to US universities, Ashish leveraged his viral YouTube success to launch a mission-driven business. In this episode, he discusses how his perseverance and focus on customer-centric innovation helped him navigate investor skepticism and build a thriving edtech company. What you’ll learn from Ashish Fernando 00:00 Ashish Fernando and Jason Barnard 00:58 Ashish Fernando’s Brand SERP 01:10 What is Missing in Ashish Fernando’s Knowledge Panel? 02:41 What Does Ashish Think About His Own Personal Brand? 02:55 Where Has Ashish’s Focus Been Lately When it Comes to His Personal Brand? 03:47 What is the Inspiration Behind Ashish’s iSchoolConnect, EDMO, and His Career? 03:53 What Inspired Ashish to Pursue an MBA in the US? 04:06 What Challenges Did Ashish Face When Trying to Afford an MBA in the US? 04:42 What Was the Outcome of Ashish’s Efforts After Three Years of Research? 04:50 Where Did Ashish Go After Receiving a Full-Ride Scholarship for His MBA? 04:56 What is the Title of Ashish’s First Video on YouTube? 05:09 Why Did Students Start Reaching Out to Ashish for Advice? 06:38 How Did Ashish Transition so Quickly to Becoming a Leader and Start Looking for Investors? 08:01 How Did Ashish Leverage His First Investor Beyond Just Their Recommendations to Friends? 09:56 What Did Ashish Find About His Team and His Role in Driving the Company After Getting Investors? 12:29 Why Do Profitable Bootstrapped Businesses Get Less Recognition Than Funded Startups? 13:01 What Do Founders Need to Prioritize in Their Businesses? 13:39 Which Industry Was the First to Be Hit When COVID-19 Hit? 15:06 How Can Founders Bootstrap Their Businesses? 17:05 How Did Ashish’s Failures Along the Way Help Him Move Forward? 18:43 How Can Unexpected Product Pivots Lead to Greater Business Opportunities During Crisis? 19:33 How Does Prioritizing Employee Wellbeing Drive Sustainable Business Success? This episode was recorded live on video January 14th 2025 https://youtube.com/live/iJu7gGnsGAI Links to pieces of content relevant to this topic:https://youtu.be/ayI1T5KRwm4?si=UFrUi8WUs8wyX1ykhttps://youtu.be/AiFq3TcvyyQ?si=CbaedyrKCxKx9jXDhttps://youtu.be/JDS2pljhObQ?si=Mb8PnutgZjtheP5VAshish Fernando Transcript from AI Innovation in Global Education - Fastlane Founders with Ashish Fernando [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy, A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi everybody. Welcome to another Fastlane Founders and Legacy. I'm here with a quick hello and we're good to go. Welcome to the show, Ashish Fernando. [00:00:45] Ashish Fernando: I think that's the nicest way I've ever started a podcast. Good. Thank you so much, Jason. [00:00:51] Jason Barnard: Brilliant. Yeah, I think the singing is something I do quite well and it's a really nice way to introduce people, but a lot of people are introduced through Google. What happens when we search your name? We get this result and the Knowledge Panel, the thing outlined in blue on the right hand side, which is Google's understanding of the facts about you. It's got some photos, it's got some of your social media profiles, doesn't have a description, doesn't have much information about you, but that's a really good start. Google understands who you are, but it doesn't understand very much about you. Then I thought I'll look in Google Learn About and I don't know if you've looked at Google Learn About and you're doing really well there. Google Learn About is Google's research tool and for entrepreneurs like yourself and like myself, due diligence is going to be done this way in the future. We will ask AI assistants and agents such as Google Learn About, what do you think of Ashish Fernando? And here we have a reasonable explanation, a reasonable representation of you with some interesting questions that I'm going to ask later on. Then I dug deeper and asked specifically about you in the context of iSchoolConnect and EDMO and I got this, which is brilliant and it's absolutely nailed. The questions I need to ask you during this interview, so I've cheated. I use Google Learn About but I had to be quite specific about you. In Google Learn About, Google Gemini, Google Search, you aren't sufficiently famous or notable for Google to instantly tell me all about you. I have to actually dig down. How do you feel about your own personal brand? Do you feel you're out there enough or do you feel you can do more? [00:02:33] Ashish Fernando: Interesting question, by the way. I learned about Learn About right now, so I'm going to go research a little bit more. Yeah, but I used to be obsessed about cloud scores and social cloud, not just personal cloud, but also the company's cloud. Right. So we did a lot of that work and research initially, but I feel right now a lot of my focus has just been LinkedIn. I think it's a great place to start to do some work and everything I'm doing there starts showing up on Google kind of trying to find ways of, of doing that. But yeah, LinkedIn is primarily what I've been using till now to grow my personal cloud. [00:03:18] Jason Barnard: Right. Okay. I mean, my guess with AI is that we're going to be going to ChatGPT, Google Learn About, Perplexity as assistants and saying, what do you think of this person and their opinion? And it's an opinion the machine will be giving an opinion about people is going to be absolutely key to the future for personal branding for entrepreneurs like ourselves, but also for our company. But the question today is iSchoolConnect and EDMO and your career. What was your inspiration? [00:03:48] Ashish Fernando: Yeah, that's a great question. You know, I Jason, in like 10 years ago, the MBA bug bit me and I was like, I want to do my MBA in the U.S. you know, I want to travel, learn about people. Business is about being global. So I didn't want to be stuck in India. So when I got on a plane and came to the U.S. everything changed for me. And that's because I come from a financial background. My family wasn't really, you know, ready to spend 75, 100,000 a year on an MBA in the US and that was just not going to happen. And taking that big a loan for my education did not seem like the right thing to do. Right. So I did a lot of my own research. I went to consultants. I failed, they failed. And it just wasn't the right thing. And then after three years of consistent research, I actually got five offers, out of which on four I got scholarships and one out of those was a full ride. So I went to Bentley on 100% scholarship. 10 month MBA, started telling my story on YouTube and I created my first video which was how I got to the US on 100% scholarship. Went viral. I think in a couple of weeks I hit a million views on it and students started reaching out to me, asking for advice and guidance on how I did this. Right? And that's what turned into a business. So I was working for an employer back then and I told him, listen, I have to do this. Look at how many people need help, how many students globally need help with finding the right fit. And that's how I went about. [00:05:33] Jason Barnard: So like a lot of entrepreneurs, you lucked into a business opportunity through a lot of hard work. [00:05:42] Ashish Fernando: Yeah, you know, I. Yes, I'd slightly tweak that. I feel like, you know, once you're persistent at something, it feels like luck. But a lot of times it's just opportunity meeting persistence. Right. [00:05:55] Jason Barnard: I put inverted common around the lucked into because it is that thing is, people say to me, oh, you're working in. I was working in cartoons before. Now I work in managing personal brands and corporate brands in AI and Google. And they say, that's a brilliant job. You lucked into it. And you go, no, I didn't. I found the opportunity, I saw the opportunity, I identified it and then I was consistent. And that's not luck. [00:06:19] Ashish Fernando: You're right. Yes, I saw the double inverted. So that's why I was like, I know this is coming because you're an entrepreneur. You know that like when you, when you become successful and suddenly a lot of people around you start saying, oh, you are lucky. Yeah. So. [00:06:32] Jason Barnard: And you switch very quickly to become a leader and looking for investors. How did that happen? [00:06:37] Ashish Fernando: Yes, because, you know, especially when you're in a consumer business with students like you, you're talking getting at least 20 million hits a year on your website. It's not possible, unfortunately, to bootstrap that kind of a company. Right. You could do it. You'll have a small boutique business. Then you probably help like 10, 20 students a year. No, I was thinking of a business that scales globally. ...

John T. Hewitt talks with Jason Barnard about how to create raving fans for your business. John T. Hewitt is the founder of Liberty Tax Service and CEO of Loyalty Brands, an innovative umbrella franchise organization that oversees multiple franchise concepts. Drawing from his 55 years of experience building billion-dollar companies, John reveals why traditional customer satisfaction isn't enough and how to transform customers into raving fans. He emphasizes the importance of creating "raving fans" over just satisfied customers. Hewitt talks about his unique approach to measuring customer satisfaction and the practical steps his companies take, such as personally calling clients for feedback and referrals. He also shares strategies behind retaining customers and ensuring they refer others, ultimately emphasizing the personal touch and customization in client interactions. This episode shows business leaders how to build sustainable growth through outstanding service and strategic customer engagement. What you’ll learn from John T. Hewitt 00:00 John T. Hewitt and Jason Barnard 01:29 John T. Hewitt’s Brand SERP 02:08 How Does John T. Hewitt Pay Attention to How He Appears on Google and AI? 02:25 What Is One of John T. Hewitt’s Major Weaknesses? 03:23 How Many Billion-Dollar Companies is John T. Hewitt on Now? 03:38 Why Does John T. Hewitt Value the Journey and Fun in His Entrepreneurial Approach? 04:02 How Long Did It Take John to Build His First Company, Which Was Sold for Half a Billion Dollars? 04:20 What is John T. Hewitt’s Philosophy? 05:20 How Do Raving Fans Work? 05:50 Why is it More Impactful to Create Raving Fans Than Satisfied Customers? 06:26 How Do You Determine the Success of Your Business? 07:21 How Does John T. Hewitt Measure Success in Meeting Customer Expectations? 08:04 What Does John T. Hewitt Realize About His Two Biggest Companies? 09:48 What are the Key Steps You Can Take With Your Clients to Ensure You Exceed Their Expectations? 10:28 Why Does John Emphasize Businesses That Deal With Public or Consumers Often Get Taken Advantage of? 11:00 What Initiative Did John T. Hewitt Implement When He Founded Jackson Hewitt? 11:53 How Did Sam Walton’s Customer-First Philosophy Create a Legacy of Exceptional Service? 13:19 How Do Successful Businesses Factor Customer Service Costs into Their Pricing Models? 13:31 How Can Tax Firms Balance Money-Back Guarantees with Profitable Pricing Strategies? 13:49 What is a Spoilage? 15:26 Why Do Some Customers Don't Get a Refund? 16:59 What Criteria Does John Use to Evaluate the Difference Between a Satisfied Customer & a Raving Fan? 18:08 What Are the Strategies You Can Use to Turn Retained Clients Into Getting Them to Refer You? This episode was recorded live on video January 7th 2025 https://youtube.com/live/fZnaTwCPWoQ Links to pieces of content relevant to this topic: https://www.youtube.com/@loyaltybrandsJohn T. Hewitt Transcript from How to Create Raving Fans for Your Business - Fastlane Founders with John T. Hewitt [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, John Hewitt. [00:00:44] John Hewitt: Thank you. I didn't know I had to sing to be on the show. [00:00:47] Jason Barnard: You can sing if you want to, but it's not an obligation. [00:00:51] John Hewitt: I have just never sang a note on key. Probably is not going to happen. [00:00:56] Jason Barnard: Well, sometimes people singing out of key is actually delightfully pleasant to listen to. My daughter had a friend who sang perfectly out of key and out of time. It was brilliant. [00:01:08] John Hewitt: That takes a lot of skill, I guess. [00:01:10] Jason Barnard: I think it does. One well, my ex wife played the role of a yellow koala in a cartoon. I was a blue dog in the cartoon and she mastered singing out of key and out of time just the right amount. [00:01:22] John Hewitt: Sounds fun. [00:01:24] Jason Barnard: Brilliant. So we'll start off with your Brand SERP, as we always do. Looking here, we have, when we search your name with entrepreneur in brackets in order to get you to pop up, we have that beautiful Knowledge Panel, the thing in blue on the right hand side. Looking good with those two questions. Who started Jackson Hewitt Tax Service? And who started Liberty Tax? Google has obviously got a really good grip of you potentially thanks to the books, but also the Wikipedia page, which is hugely powerful but interestingly enough, no longer necessary. It used to be necessary to get a great Knowledge Panel to have a Wikipedia page and it isn't anymore. Do you actually pay attention to how you appear on Google and in AI? [00:02:09] John Hewitt: I have people that do that, yes. [00:02:11] Jason Barnard: Right. Okay. [00:02:12] John Hewitt: Yeah. [00:02:13] Jason Barnard: It's intentional. [00:02:14] John Hewitt: Yeah. They say people with great strengths have great weaknesses. Peter Drucker, my favorite business author, says people with huge strengths have huge weaknesses and I have a bunch of huge strengths. That one of my huge weaknesses is lack of detail. So I hire people to do detail. [00:02:34] Jason Barnard: Right. That's actually kind of very interesting because managing a Brand SERP, managing that Knowledge Panel, managing how Google and AI understand you, is all about joining the dots and that means incredible attention to detail. And luckily we found Allyssa who runs the Kalicube Pro team. She is super, super, super detail focused and she gets it right every single time. So your team presumably the same. And I get you. When you're dealing with billions of dollars, the individual dollars, I would assume, are details and don't really matter. Is that a reasonable analogy? [00:03:09] John Hewitt: Absolutely. It's big picture. It's all big picture with me. [00:03:13] Jason Barnard: Oh, right. You can teach me lots about that. Because you've had multiple companies with billion dollars, and I've had one company that hasn't hit a billion dollars yet. [00:03:22] John Hewitt: Good. I'm on my third one, so they say third time's the charm. [00:03:28] Jason Barnard: Oh, brilliant. So this is your third one, and so far you were saying on one of your podcast appearances that you're in it for the journey and the fun. Can you give me a quick rundown of that? [00:03:38] John Hewitt: Yeah. When I was a kid, when I was in high school, I was cocky. I was just as confident as I am now, except where I didn't have it. I hadn't proven it. When you're a teenager in high school, you haven't proven it. And now I've proven it. But somehow I knew even though I was poor, I was going to be rich. And I thought I was naive and I thought I'd make a few million dollars and retire. Well, the first company that I built that sold for half a billion dollars, it was a 15 year journey. And the treasure at the end of the rainbow is anticlimactic. And then what do you do? So I realized that the journey is the joy. And also my philosophy is, find something you love to do. Work hard, persevere. I believe that on Monday morning, if you're not looking forward to where you're going, you're going to the wrong place. So with me, it's thank God it's Monday, not thank God it's Friday. If you live in a thank God it's Friday life, you're living the wrong life. [00:04:41] Jason Barnard: Right. Okay, super. Well, I'm living in the same life you are, which is, thank God it's Monday. And every day for me is a delightful Monday where I'm kicking off with lots of exciting things to do. I love the idea. You wake up in the morning and you think, I'm ready to do it. In fact, even better than that, like a child, I go to bed and I can't wait to wake up in the morning to get started. [00:05:02] John Hewitt: It's a Christmas morning, 52 weeks a year. [00:05:07] Jason Barnard: How delightful. So we're gonna talk about raving fans rather than just satisfied customers. Can you give me an overview of how that works and how it's helped your career so far? [00:05:20] John Hewitt: Yes. Stan Phelps one of my, another one of my famous favorite business authors wrote in one of his books, he said people don't arrive at a meeting exactly on time. If the meeting is nine o'clock they arrive after nine or before nine Almost no one arrives exactly at nine o'clock And he said, and that's the same way with customer satisfaction. He said, that you either exceed a customer's expectation or you fail to meet it. Very seldom, it's rare that you exactly meet a customer's expectation. So we have a novel way of evaluating our organizations. Our success is we know we can't exceed a hundred percent of customers expectation, but we know that we can. If we do a great job, we can exceed most of their expectations. So we measure our success by creating raving fans exceeding people's expectations. The percentage of people that we exceed expectations tells us what kind of job we're doing. [00:06:38] Jason Barnard: And how do you measure it? [00:06:40] John Hewitt: There's only one way you can measure it and almost no one does it. Everyone that I mean, often I'll go on a podcast or I'll buy something from Amazon or American Airlines or what I'll get a survey and how do we do for you? And blah blah, blah. So some of it,...

Gui Costin talks with Jason Barnard about helping investment firms thrive. Gui Costin is the Founder and CEO of Dakota, a powerhouse in the investment services industry. Dakota has helped clients raise over $40 billion since its inception in 2006. Gui leads with a singular, profound mission at heart, mentoring and fostering career growth. He is a leader in sales and marketing, and works to help educate investment firms on the processes and procedures they can implement to scale their business. Gui explained the necessity of personal branding with clarity and authority, emphasizing how his own brand serves as the foundation for his business as an investment firm. Gui reveals 5 key strategies on how investment professionals can build a solid future. From the emphasis on professional-quality video content to the importance of consistent communication, responsiveness, proactivity and preparation. Gui also shared his journey to becoming the face of his firm and his eventual acceptance of this role. If you’re an investment professional who wants to transform your market presence through authentic personal branding and strategic client engagement, this is definitely your must-watch episode. What you’ll learn from Gui Costin 00:00 Gui Costin and Jason Barnard 01:24 Gui Costin’s Brand SERP 01:44 What is Google’s New AI Experiment? 01:51 What Does Gui Costin’s Brand SERP Reveal? 02:04 What Does Gui Costin’s Left-Hand Side of His Brand's SERP Show? 02:17 What is the Process That Gui Did Not Know He Had Already Implemented? 02:20 What is the Kalicube Process About? 03:05 Why Does Gui Think That His Personal Brand is the Foundation of His Business as an Investment Firm? 04:23 What Made Gui Change His Mind About Being the Face of His Business? 05:15 Why Does Personal Brand Matter to Any Investment Firm? 06:20 How Can Investment Firms Balance Personal Branding With Effective Succession Planning? 07:24 What Strategies Can Investment Firms Use to Build a Solid Future and Thrive? 07:30 Strategy 1: Video 11:41 Strategy 2: Consistent Communication 13:16 Strategy 3: Always Be Available and Responsive 14:46 Strategy 4: Be Proactive and Anticipatory 14:55 How Can Businesses Proactively Serve Potential Clients? 15:46 How Can Businesses Streamline Client Onboarding? 16:13 How Can Businesses Align Their Client Messaging With AI-Driven Brand Representation? 18:55 Strategy 5: Prepare Strategically and Craft Clear, Retellable Narratives 19:36 What Is the Secret to Client Retention and Keeping Clients on Board After They’ve Signed Up? This episode was recorded live on video December 31st 2024 https://youtube.com/live/I8vZdC6CCvw Links to pieces of content relevant to this topic:Gui Costin Transcript from Helping Investment Firms Thrive - Fastlane Founders with Gui Costin [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Gui Costin. [00:00:45] Gui Costin: Thanks for having me. So excited to be here. [00:00:48] Jason Barnard: Brilliant. Yeah, I saw Gui and thought, oh, French and Costin. I thought, ooh, French. But it's actually William. [00:00:55] Gui Costin: Yep, it's William. And then of course Guillaume is William in French. And then I'm the fourth and so they nicknamed me Gui for Guillaume. [00:01:04] Jason Barnard: and you use Gui absolutely everywhere. [00:01:07] Gui Costin: Yes, that's my name. Yeah. [00:01:09] Jason Barnard: So from that perspective, your actual official name is William. But you use Gui everywhere. And that gives me a great segue into this, which is it doesn't matter what name you were born with or what's on your passport. If you're consistent across the web with your name and consistent with your brand narrative, which you are, because I know we're going to talk about that, how important your personal brand is to your business, Google, AI, ChatGPT, Bing Copilot, Perplexity, Alexa, Siri and Google Search will all get it right. And here we see the result from Google Learn About which is Google's new AI experiment. And it's this whole learning experience whereby you type in, for example, your name and it will tell me who you are, which it does very well. It tells me that you're founder and CEO of Dakota. It tells me why you matter. It's understood that you're important. It can tell me why you're important. And then on the left hand side, you can see lots of follow up questions that I might be interested in. Early career, Dakota, Stage Investment Network, Millennial buying habits. Those are all your specialties. And what I love about this is that without even realizing, you've been implementing basically the Kalicube Process, which is all about consistent messaging with your personal brand across an entire digital footprint that makes sense to the machines. Did you know you were doing that? [00:02:30] Gui Costin: No. [00:02:32] Jason Barnard: Brilliant. [00:02:32] Gui Costin: Need your service, because I didn't even know we were doing it. [00:02:36] Jason Barnard: Yeah. And the thing is, it is actually very simple in the terms of. It's simple in that you just have to be consistent with a very clear brand narrative and always use the same first name and last name and yet very complicated because you're one of the first guests I've ever had who's actually nailed it. [00:02:51] Gui Costin: Wow, that's exciting. thank you. [00:02:54] Jason Barnard: Brilliant. And I think you've nailed it because your personal brand is so important to your business. And so we're talking about Helping Investment Firms Thrive. And from what I understand, you're saying that your personal brand is the foundation of your entire business as an investment firm. [00:03:06] Gui Costin: There's no doubt and I think there's just more and more evidence it's coming out where it's Matt Gray Founder OS. That's more and more it's all about the people buy the individual versus the company and they buy the individual, if you will. And what that brand represents is the individual. And so it's coming out more and more. We just always did it that way. It wasn't. I would be honest with you. I wouldn't say that I was years ago that comfortable being the man out front and start until 2018. And then over time you realize as you create more and more video and then people say, hey, I really enjoyed your video. I feel like I know you, it's nice to meet you, I've seen you on then your comfort level goes up and up and there's not that kind of weird reluctance. And then I really believe when I look at it, Jason, I think the as long as you're creating content that truly adds value to people's lives and they're whether it's personal or business and it's always coming from that place of adding value, then you can do anything. If it's all self serving, It's all about you or something like that. But if it's all about helping and serving, I think you get a lot of success. [00:04:10] Jason Barnard: Right.  And so you, came out saying, I'm not really sure I want to be the face of the business. What changed your mind and how did you come to terms with it in your own heart and soul? [00:04:23] Gui Costin: No, I was always the face. I just wasn't. We weren't as out there in terms of all of the content that we created me personally. And then just getting comfortable being that person on camera saying all the stuff that I was saying. Then over time, more and more then you get the feedback and it's positive. And very rarely in this stuff do you really get people being mean or giving you seriously negative reviews. And all you're trying to do is share your insights that's what I saw, a value add. Just share your insights into what's worked for you and. Or what hasn't worked and keep it positive, but keep it value oriented. And then it's been. It's been a complete blast. [00:05:03] Jason Barnard: Yeah. Okay. And. And so for you, for an investment firm, would you say that the personal brand is important for any investment firm or particularly smaller investment firms? [00:05:12] Gui Costin: No, I think, all investment firms, listen, I think the brand, if you look at the biggest branded firms, Blackstone, Steve Schwarzman is. That's the largest firm in the world. He's definitely right known as the man, if you will, the CEO and founder. A lot of investment firms, but within it, the larger investment firms don't always want a star system. So they might focus a little bit more on the company brand than the individuals.  But at the end of the day, when you really. Cathie Wood on Ark. On CNBC, you start to think about that. You really, at the end of the day, are investing with people and individuals. And I think for those single, those firms, large or small, one person's brand is really, important because you're buying into that person over time. That's really what you're buying into. [00:06:05] Jason Barnard: But generally speaking, some people are concerned about using their personal brand too much because it makes the business rely too much on them. You talked about the star system. Is there any way around that? [00:06:20] Gui Costin: That, that's one of those things where it naturally evolves, is that it's going to be that way no matter what. And everyone wants a succession plan. So as those money managers get older and older they want to know who's next

Steven Rothberg talks with Jason Barnard about scaling a million-user career platform. Steven Rothberg is the Founder and Chief Visionary Officer of College Recruiter. He believes that every student and recent graduate deserves to have access to meaningful employment opportunities through efficient, cost-effective recruitment solutions that bridge talented graduates with leading employers. Steven Rothberg shares insights from scaling a job search platform across international markets. He discusses the challenges and opportunities of expanding from North America into Europe, including navigating language barriers, cultural differences, and evolving recruitment pricing models while serving Fortune 1000 companies and government agencies. Discover how his platform evolved from serving hundreds of thousands of US students to reaching millions internationally. Learn practical insights about overcoming localization challenges while maintaining service quality. Get ready for an eye-opening discussion about the complexities of scaling a recruitment platform across international markets. This episode delivers practical insights challenging common assumptions about global growth. What you’ll learn from Steven Rothberg 00:00 Steven Rothberg and Jason Barnard 01:21 Steven Rothberg’s Brand SERP 02:45 What Happens When Google Sees Entities With Identical Names? 04:14 What is College Recruiter job search site? 04:22 What Two Types of Clients Does College Recruiter Serve? 04:38 Where Do the Million Users of College Recruiter Come From? 05:28 When Was College Recruiter Built? 06:04 How Did College Recruiter Transform From a US-Focused Job Board Into a Global Recruitment Platform? 09:26 How Did the Language Barrier Affect College Recruiter’s Global Expansion? 13:18 How Does College Recruiter Evaluate Market Readiness When Expanding Internationally? 15:03 How Do Multilingual Job Platforms Break Language Barriers in Global Recruitment? 15:38 How Do Cultural Differences Shape Business Relationships Across Global Markets? 16:09 How Can US Companies Adapt Recruitment Practices for Success in Foreign Markets? 18:02 How Does College Recruiter Navigate Cultural Nuances? 20:34 What is One of College Recruiter’s Area of Specialization? 20:36 How Do Traditional Job Boards Structure Their Pricing? 20:58 How Do Companies Implement Pay-Per-Click? 21:47 How Will the Shift to Pay-Per-Click Models Influence Recruitment Strategies Globally? 22:04 How Can Companies Balance Market Timing When Introducing Innovative Business Models? 22:29 How Can Businesses Maintain Momentum When Their Innovations Outpace Market Readiness? This episode was recorded live on video December 24th 2024 https://youtube.com/live/0-npL98nL54 Links to pieces of content relevant to this topic:https://gybwp.com/guest/steven-rothberghttps://wrkdefined.com/person/steven-rothberghttps://moneyinc.com/steven-rothberg-shares-the-secret-to-collegerecruiter-coms-business-longevity/Steven Rothberg Transcript from Scaling a Million-User Career Platform - Fastlane Founders with Steven Rothberg Jason Barnard [00:00:02]:Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. Jason Barnard [00:00:31]:Hi everybody, and welcome to another Fastlane Founders and Legacy. I'm here with Steven Rothberg. Welcome Steven. Steven Rothberg [00:00:37]:Hey, Jason. It is awesome to be with you today. Jason Barnard [00:00:40]:A quick hello and we're good to go. Welcome to the show. Steven Rothberg. Steven Rothberg [00:00:48]:I'm not going to sing because I suspect that many of the viewers would prefer to keep their lunch internal than external. Jason Barnard [00:00:57]:Brilliant. And today we're talking about scaling a platform. And you have a platform, you scaled it. And I'm really intrigued by the idea of having one single application and the advantages and disadvantages of trying to scale it. A, fast or b, huge. And I've had experiences too, so I'm really interested to hear yours. But before we do that, a quick look into your personal brand on Google. Jason Barnard [00:01:23]:This is what we focused on on Google. And I found it interesting that your J your middle name, came up J for John. And Google understands you only with the J in the middle. And when it has the J in the middle, it understands you to be an author. Generally speaking, that means you've written a book, but I don't see a book there. What happened? Steven Rothberg [00:01:43]:I was an editor of some publications. Perhaps it's getting it from that. I almost never used my middle name or middle initial J. J is like you said, is for John. There are three Steven Rothberg's in the entire world, as far as I've been able to tell. One, the one's an attorney in New Jersey, one's a guy in Australia and in me. I think the last time I checked was maybe a year ago. So if I had a name like John Smith, I think I'd be much more interested in having that T or whatever for my middle name. Jason Barnard [00:02:18]:Right. Well, a couple of things occurred to me there. Number one is I didn't realize your name was so specific and unique. So the J is absolutely not nested. And yet Google's picked up on it and yet you never use it. And that's a really good sign for me that Google's a little bit confused. The other thing is that the LinkedIn profile on that Knowledge Panel, if we look here is the guy you just mentioned who's a lawyer and you're a lawyer too. Jason Barnard [00:02:42]:So there's a potential mix up there. And what I think people don't realize is how easy it is for Google to get mixed up because names are ambiguous. Steven Rothberg [00:02:51]:Yeah. And even a highly unusual name. Right. If my name is easy to mix up and somebody else's name is, you know, Steven, you know, Christianson, that there's just the opportunity there. And yeah, I mean, I've seen that for years with like credit reporting agencies. Right. It's like, oh, you know, you've got this like terrible score. It's like, why do I have a terrible score? And then you start to look at that, some of the information they have about you and it turns out it's not about you, it's about somebody else. Jason Barnard [00:03:20]:That's a really good point. And that's at a scale of millions managed by humans. And here we're talking at a scale of billions managed by a machine that no human can actually change information in. So the problem we have had with credit rating and credit scores is now taken over the Google, multiplied by hundreds of thousands and uncontrollable. Unless of course you work with Kalicube, which is my plug. We can control this for anybody who needs our help. And you can download the guide for free here with the URL kalicube.com/guides but we're not talking about that today. We're talking about your platform. Jason Barnard [00:03:54]:College Recruiters and million users. A, where did they come from? And B, what do you do with them? And C, how many are you going to have in a year's time? Steven Rothberg [00:04:06]:Great question. So it might be helpful for your listeners to sort of have a very basic understanding of what we do. So College Recruiter is a job search site. So think Indeed, ZipRecruiter, LinkedIn. We are in a double sided marketplace. So some of our customers are the ones that write the checks to us or actually electronically pay us. And those are the employers that pay to advertise their job openings with us. Steven Rothberg [00:04:32]:The other customer group does not pay us money, but they are the million users and those are the job seekers. For us, our niche are students, recent graduates and others who are early in their careers. So zero to five years of experience. So we get virtually none of that first group coming to our site. Coming to College Recruiter at any point during the month, they may spend tens of thousands of dollars with us a month. We may deliver hundreds of thousands of candidates to them and they never come to our site. The employers. It's a little bit like having a really good mayor. Steven Rothberg [00:05:11]:If you don't know the name of your mayor, that's a really good sign. If you're not having to go to a job search site as an employer and it's just working for you, that's a really good sign. The candidate side, these are. I founded the company way back in 1991, so 33 years ago now. Jason Barnard [00:05:32]:Wow. Steven Rothberg [00:05:33]:For most of our existence until a few years ago, we were almost entirely focused on the US and a little bit Canada. I grew up in Canada, so that kind of influenced us there. And we were doing pretty well. We would have hundreds of thousands of mostly American college and university students and recent grads come to our site, look for internships, look for jobs upon graduation, that kind of thing. And then a few years ago, we kind of reached this fork in the road. Do we continue to focus on North America? And it's going to become increasingly difficult to get more and more and more candidates to our site. The more candidates we get, the more we can deliver to employers, the more employers will pay us. Or do we do take a more international strategy so that we can scale up? And that's what we did. Jason Barnard [00:06:33]:Right. And so that brings me, you said a few years ago, are we talking about COVID when everything went international, primarily because everything became remote by definition, and all of a sudden companies woke up and said, well, actually I don't have to take people on in the US I ca

Kevin Koym talks with Jason Barnard about impact through innovation. Kevin Koym is the CEO and Founder of Tech Ranch, a venture accelerator for early-stage technology companies. He shares deep insights from his journey supporting over 6,500 entrepreneurs across 42+ countries. Kevin highlights the importance of vision-driven leadership, the role of community support in fostering innovation, and the critical need for durable, cross-cultural collaborations. He also discusses how disruptive innovation can drive positive global change. Discover how strong, lasting networks are incredibly important for entrepreneurs navigating today's fast-changing world. Learn how working together across borders can help solve some of the world's biggest problems. What you’ll learn from Kevin Koym 00:00 Kevin Koym and Jason Barnard 01:03 What Does Kalicube Specialize in? 01:15 Why Can’t Google Categorize Kevin Koym? 02:16 How Long Did Kevin Koym Manage to Move His Google Map Pin? 07:03 What is the Meaning of Innovation According to Kevin Koym? 09:10 Why Do You Need to be Vision-Driven When it Comes to Disruptive Innovation? 10:07 What Kind of People Does Kevin Koym Want to Focus On? 13:41 What is the Relationship Between Innovation and Business? 14:36 Why Do Some People Resist Innovation So Strongly? 14:50 Why Does the Current Focus On Innovation Excite Kevin Koym? 18:03 Why is the Number of Bankruptcies Increasing? 19:46 What is Aikido? 20:08 How Does Kevin Koym Apply His Aikido Experience to His Work? 20:30 Where are the International Projects in Which Kevin Koym is Involved? 22:07 What is “Senpai Kohai” in Aikido? 23:10 What is Kevin Koym’s Perspective on Mentors and Advisors? This episode was recorded live on video December 17th 2024 https://youtube.com/live/Maqod-MULCk Links to pieces of content relevant to this topic:https://youtu.be/V0rZ-C9HpN4?si=NorSQolLGaxRIcU6https://youtu.be/rQgcxO1wfHg?si=T7D6YKeQtO09PziHKevin Koym Transcript from Impact Through Innovation - Fastlane Founders with Kevin Koym Narrator [00:00:03]: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. Jason Barnard [00:00:31]: Hi, everybody and welcome to another episode of Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Kevin Koym. Kevin Koym [00:00:45]: Thank you. I appreciate it. Jason Barnard [00:00:47]: Brilliant. Lovely to have you here. We're going to be talking about the Impact Through Innovation. I'm really interested in innovation, business, how it all fits together, how we can make an impact. And from a business perspective, keep your business going while you're innovating, which is something you would imagine is really simple. But I found to be very hard at Kalicube, which brings me to this, which is your Knowledge Panel. This is where we specialize in the representation of people and companies in Google and in AI. And I thought it was really interesting that you don't have a subtitle of your name, so Google can't categorize you. Jason Barnard [00:01:20]: That's the thing at the top, the little arrow. So Google doesn't know which category to put you in. And because it works on cohorts, that's a big problem. And at the bottom, I'm in France and you get this beautiful big description in France, but you don't get it in America, which is strange. It's unusual. So you want. You are looking really closely there. Kevin Koym [00:01:39]: Yeah, no, no, I'm... Jason Barnard [00:01:41]: Generally interested, I would get more information where you are located than I would where I'm located. So this doesn't make sense. And it just means that Google is unsure. And that's a really nice kind of segue into the innovation thing is Google is, let's say, the smartest machine on Earth, and yet it's unsure and confused. And from our perspective, that means that your digital footprint isn't clear. So it's not that Google's stupid, it's that things aren't clear for it. Kevin Koym [00:02:14]: I can give. I mean, one of the interesting things that not, not that we necessarily want to spend a lot of time about Google Maps, but one of the things that's happened is it took us a year to get our Google Map pin moved. So if we were to talk a little bit about why that might be, why that might be like, I almost had to take Google to court to get our map pin moved. And I do not know why there's some, you know, I'm not so sure that I'd agree with the idea that Google is the smartest machine in the world because specifically on location, it took us a year and it's only been within the last couple of weeks. Interesting for you to pick up on this. I don't know that I didn't know that we were going to talk about that. But I'll tell you this, I'm extremely disappointed, extremely disappointed that Google hadn't figured out that because I own the I myself, not just one of my employees, but I own the business profile myself and we had to force this. It's interesting because I guess the thing that I would say about it with regards to your introduction is a lot of businesses are resistant to change. Kevin Koym [00:03:28]: And it's interesting that you know, on something like identity, whether it's a location or something like that as well, you know, since it's so easy to spoof so many of these pieces, it's important to have some rigidness so that someone can't just hijack my profile or your profile. And I can see this from a higher level perspective of why Google might have tried to block changes. Because for whatever reason, given the work that I've done around the world, my identity has been hijacked or tried to be hijacked to an equivalent a number of times. Jason Barnard [00:04:07]: Oh, wow. Kevin Koym [00:04:08]: The rigidness of the innovation, you know, the resistance to innovation that might create exposure, I can see on this specific thing, you know, it's an intriguing thing that there would be a problem with that identity. But one of the things I'll say is Google Maps with regards to this absolutely sucks and it needs to be innovated. Jason Barnard [00:04:32]: Brilliant. Kevin Koym [00:04:32]: I use it every day. But also there's some difficulties there. Jason Barnard [00:04:36]: Well, isn't the question is it was incredibly innovative and then innovation comes to a point where it kind of stagnates and it gets stuck and it becomes bogged down in its initial innovative push. Or is that me imagining things? Kevin Koym [00:04:52]: I think the thing that's happening, if we were to like target this specific thing, the only, only excuse that I can give for Google for the lack of rigor with regards to blocking us from moving our own pin that I set in place, you know, years ago. The only thing I can imagine is it's a financial problem that Google has a service that they don't know how to serve up and they're not making enough money to then dedicate more resources to. Jason Barnard [00:05:18]: Right. Kevin Koym [00:05:19]: And so they put it on a steady state, you know, just running it, not adding. There's not a lot of been a lot of new features over the years. There's never been anything since they actually did the initial innovation. There's not been anything revolutionary. We see revolutionary stuff happening on some of the other platforms with regards to Maps, but not the extensibility of what's there. The thing, this is interesting thing to be looking at and saying, okay, yes, there should be incremental innovation all the way through, but part of what we are seeing right now, and I'm sure, actually I don't know this for certain because I haven't asked them but. Or I haven't been able to figure out why there was a blog. But the thing that I do know is that typically people don't look at innovation because they're like, hey, we can't, we're not going to make any more money over here. Kevin Koym [00:06:09]: So let's just like ignore that and let the kids play with, you know, maps and all that sort of stuff. I suspect it's a financial issue. I suspect that the neglect that we saw on Google Maps was a financial issue. They probably had a big team that they whittled down to a small team that are now just watching the servers and doing the basic things without any investment being put into innovation. And I don't mean incremental innovation. I mean like, you know, the stuff that my career has been about is disruptive innovation. Jason Barnard [00:06:39]: From what I've understand at Google is it's divided into teams and if you have a strong team lead, things move forward. And if you don't have a strong team lead, things tend to stagnate. Kevin Koym [00:06:50]: Yeah, I don't know, I've never worked at Google and. Jason Barnard [00:06:53]: No, me neither. Anyway, but back on the topic, which is what do you mean by innovation? We've been talking about Google Maps. Let's get back to your core topic. What do you mean by innovation when you say innovation? Kevin Koym [00:07:03]: So in my career I worked for a Steve Jobs startup straight out of college. I went to University of Texas, got an engineering degree and then ended up working. I was based here in Austin, worked for that Steve Jobs startup. When we talk about innovation, the story that everyone's heard is, you know, Steve started Apple and there was the Apple 2 and then all of a sudden there's the Macintosh. When he built the Macintosh division, that was what you would call a skunk works....

Yoni Kozminski talks with Jason Barnard about building elite remote teams for startup success. Yoni Kozminski is a Co-Founder and CEO of MultiplyMii - an expert recruitment for the top 1% of Philippines-based talent and Escala - a boutique process improvement management, specializing in SOPs, organizational strategy, and project management tool integration. Yoni Kozminski shares proven strategies for hiring and managing top global talent. He shares his expertise, specifically focusing on his experiences with Filipino talent, highlighting the cost benefits, high education levels, and motivation of workers in the Philippines. Yoni also highlights the challenges, such as cultural differences and turnover, and provides practical tips for overcoming them. Learn how to maintain team motivation even without physical office spaces and find out why clear expectations and preparation are crucial for remote success. This is a compelling conversation for entrepreneurs ready to expand their global workforce. What you’ll learn from Yoni Kozminski 00:00 Yoni Kozminski and Jason Barnard 01:25 What is Missing When Jason Barnard Searches for Yoni Kozminski’s Name? 01:36 What is a Knowledge Panel? 02:18 What are the Key Benefits of Having a Remote Team?  02:31 What are the Advantages of Hiring Remote Talent, Particularly From the Philippines? 04:28 What are the Disadvantages of Outsourcing to Countries Like the Philippines? 05:26 What are the Major Cultural Differences Yoni Have Noticed Between the UK and the Philippines? 05:50 How Does Yoni Kozminski Describe How Israelis Deal With Conflict and Emotional Expressiveness? 06:16 How Does Yoni Kozminski Describe How Filipinos Deal With Conflict and Emotional Expressiveness? 07:36 What Software is Used by Kalicube as a Virtual Office? 09:41 How Does Yoni Kozminski Deal With Turnover in a Remote Team? 12:24 Why is it Important to Invest Time in Setting Up a Knowledge-Based and Clear Onboarding Process? 12:31 Where Does Yoni Kozminski Store His Documented Processes for Employees to Access During Onboarding? 13:57 When is Outsourcing to Places Like the Philippines, South Africa, or South America Most Valuable? 16:37 How Does Jason Barnard Measure Trust When He Delegates Tasks as an Entrepreneur? 17:17 How Does Yoni Kozminski Maintain Motivation When Working Remotely? 21:55 What is the Best Way to Hire in the Philippines? This episode was recorded live on video December 10th 2024 https://youtube.com/live/B4IFKtUZxCI Links to pieces of content relevant to this topic:Yoni Kozminski Transcript from Building Elite Remote Teams for Startup Success - Fastlane Founders with Yoni Kozminski [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason. [00:00:31] Jason Barnard: Hi everybody, and welcome to another episode of Fastlane Founders and Legacy. A quick hello and we're good to go. Welcome to the show, Yoni Kozminski. [00:00:44] Yoni Kozminski: Yeah, I've been on hundreds of podcasts, never been sung in before. So Jason, I appreciate that and it's an honor to be here. [00:00:51] Jason Barnard: Brilliant. Absolutely delightful and welcome. We're going to be building elite remote teams for startup success, which is exactly what we've done at Kalicube. And as I was saying before to you, before we started the show, I've done it with one team, you've done it with many teams for many companies, if I understand correctly. [00:01:09] Yoni Kozminski: Correct. Yes, that's effectively what we look to do and how we look to empower entrepreneurs is to take, what might be your and my trade secrets into the masses. [00:01:21] Jason Barnard: Brilliant. Then we empower entrepreneurs too. And if we look here, this is what we do. When I search your name, you can see that big blue box on the right hand side. There is something missing when I search your name. And the thing that's missing is this. It's called a Knowledge Panel. On the right hand side is Google's understanding of the facts about you. And I have to use that really weird URL to actually get that to trigger when I search your name. And that is your Google stamp of approval when somebody searches your name. That's Google saying, I understand who Yoni is and I believe him to be a credible authority in his market. And at Kalicube, we believe every entrepreneur worth their salt should have a Knowledge Panel trigger when you search their name. [00:02:03] Yoni Kozminski: Sign me up. [00:02:04] Jason Barnard: Yeah, brilliant. Exactly what you needed to say. I didn't feed him that. Anybody who's watching. So onto remote teams. The first huge question is, what are the key benefits? Why would I want a remote team? [00:02:18] Yoni Kozminski: So in my mind, I would say the benefits. And I'm a little hyper focused on the Philippines. I've worked with a lot of geographies and each of them have their own unique value proposition, Eastern Europe for, say, development talent. But I would say the benefits that I've seen is that when I talk about remote talent and Filipino talent, the obvious one is that you're looking at 60 to 80% of their effective local costs, so lower salaries. But what's high value when we talk about Filipinos is that you have a pretty educated market. over the last 20 years, it's moved from about 3% of the population being college educated to more like 15% today. That's population, and that's a population of 120 million people, where all education or higher education is in English. So you're getting, highly educated English speakers who are really motivated. a lot of these people, it's the first of their family to go to college, so a lot of the rest of the family is now dependent on them. So you're getting these educated, motivated, and, I would say, workhorses, if you will, who really want to excel and deliver. And I would say there's that really healthy balance of, I would say, like onshore versus offshore talent. You probably want to be a little bit careful not to think that you can swap every single person that you currently have in your team locally for someone that lives abroad. But I think that you can push a lot further than what you might believe to be the case. [00:03:50] Jason Barnard: Okay. you focused in on the Philippines, but generally speaking, outsourcing to somewhere like South Africa or South America or the Philippines is beneficial from a cost perspective, but it brings a lot of disadvantages. here we said there's a cost advantage. Education is very high, particularly in the Philippines. South Africa would be very similar. What are the disadvantages? the idea of somebody working on the other side of the world and me not being able to, let's say, oversee them is a huge stress, I think, for a lot. Or a huge blockage, maybe for a lot of entrepreneurs. [00:04:27] Yoni Kozminski: Yeah. Yeah, as you point out, Jason, there's not that really organic osmosis happening in the office where you walk by and you pull someone into your, into your office or, into the bullpen or however you're operating, so you lose that ability. There's obviously the cultural integrations while, South Africans maybe have the accent that's maybe a little funnier than mine. there's still cultural differences between the UK, the US and, and any remote geography. And so there's that adjustment period that goes into it as well. [00:05:02] Jason Barnard: there are two points you've already made, and I think we can go on through the ones because I think the advantages are fairly obvious. And we all think, yes, that would be ideal, but I don't really want to go that way. Cultural differences is a huge one is my culture from the UK is obviously very different to the Philippines. There are some similarities and there are some very common grounds. What are the major cultural differences you've seen? [00:05:26] Yoni Kozminski: So I like to use the example that I found online and it's a graph. And on the X axis it has risk or, sorry, conflict aversion versus conflict readiness. And on the Y axis you have emotionally expressive and emotionally unexpressive. And so when you look at the, and I'm sitting here in Israel, so Israelis sit on the, top left right hand quadrant where you have emotionally expressive and very comfortable with conflict. And they could sit here and shout at one another, about something related to the business and then go out for lunch after and it wouldn't even move them. they're best friends. It's that's how they operate. Filipinos, on the other hand, very emotionally expressive but very conflict averse. And I think I see this throughout Asia in general. So to have that behavior, if you're someone who's going to shout at your team members and not give them the time or breathing room to build a safe environment, then you're going to lose that team member or you're going to lose a healthy, cohesive relationship pretty quickly. And that would be different to South Africa and that would be different to the Ukraine in Russia and so on. I'd say for the Philippines that would be one key aspect. And I would say one thing to again, when we talk about building culture with Filipino talent, one really important thing is to build that safe space. they're not going to be, they're not going to be culturally someone who's going to be proactive is the wrong term. But going above and beyond from the standpoint of engaging in something that doesn't feel quite right to them. So until you can build a really healthy circular environment whereby they feel confident tha

Marilyn Jenkins talks with Jason Barnard about Google Business Profiles for lawyers. Marilyn Jenkins is a seasoned digital growth strategist with a career spanning backto 1998 and the founder of MJ Media Group, LLC, and Law Marketing Zone®. Marilyn Jenkins reveals game-changing strategies for lawyers to boost their digital presence. She underscores the importance of accurately selecting categories, maintaining consistent name, address, and phone number (NAP) details across the web, and leveraging reviews and Q&As to bolster the profile's effectiveness. Learn why consistent updates, strategic reviews, and practitioner listings are crucial for your law firm's success. Get insider tips on leveraging Google's free tools to attract clients, establish credibility, and outrank competitors. Plus, discover how to turn your practice's digital footprint into a powerful client acquisition channel. So if you’re an attorney looking to maximize your online visibility and grow your practice, this is a must-watch episode for you. What you’ll learn from Marilyn Jenkins 00:00 Marilyn Jenkins and Jason Barnard 01:34 What Do ChatGPT and Other Assistive Engines Use to Supplement Their Results? 01:44 What Do Google and Bing Use to Supplement Their Search Results? 02:35 What is the Fundamental Difference Between Google My Business and Google Business Profile? 03:36 How Does Google Business Profile Help Google Understand Who You Are, What You Do and Who You Serve? 03:53 What is the First Way to Show Google What You Do? 04:56 What is the Feature in Google Business Profile Where You Could Do Keyword-Rich Images? 06:10 What is the Right Term to Use Instead of Keywords as Mentioned by Jason Barnard? 07:04 What Does Google Value Most When Ranking Business Profiles Aside from Keywords? 08:00 What Should You Do with Reviews, Whether They’re 1-Star or 5-Star? 10:03 How Can You Use Those Reviews to Your Advantage to Help Google Understand Your Business Even Better? 11:41 How Can You Ask People to Leave Useful Reviews that Will Be Helpful for Both Users and Google? 12:30 What is Next After the Reviews? 14:42 What Other Things Must You Do to Build More “Know, Like, and Trust” on Your Google Business Profile? 16:01 How Important is It That Your Name, Address and Phone Number Are Correct Everywhere Else on the Web? 19:01 Why is It Important to Only Give Manager Access to Your Google Business Profile? This episode was recorded live on video December 3rd 2024 https://youtube.com/live/E02oD9zntXo Links to pieces of content relevant to this topic:https://youtu.be/FWXLAJVGjIUhttps://podcasts.apple.com/us/podcast/how-automate-linkedin-to-land-executive-professional/id1717325062?i=1000642909126Marilyn Jenkins Transcript from Google Business Profiles for Lawyers - Fastlane Founders with Marilyn Jenkins [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: A quick hello and we're good to go. Welcome to the show, Marilyn Jenkins. [00:00:37] Marilyn Jenkins: Hi, how are you? [00:00:37] Jason Barnard: I'm fine, thank you very much. Welcome. We're going to be talking about Google Business Profiles for Lawyers. I'm really curious because from what I understand, it's the easy win for a lawyer. [00:00:53] Marilyn Jenkins: It is, absolutely. And it's a free service. [00:00:58] Jason Barnard: It's a free service from Google and we can look at how that can be a really quick win to bring clients to your law firm. [00:01:06] Marilyn Jenkins: Exactly. [00:01:07] Jason Barnard: Right. Wonderful. But before we do that, I wanted to show you this. We specialize at Kalicube in optimizing people's personal brand for Google search and AI. And I had a look in ChatGPT and this happens a lot. It isn't clear about which Marilyn Jenkins I'm talking about. But as soon as I specify, you get a delightful description when it searches the web. And that's really interesting from our perspective, and I think for anybody who cares about their personal brand, that ChatGPT and other assistive engines are now using the web to supplement their results. [00:01:43] Marilyn Jenkins: Exactly. [00:01:44] Jason Barnard: And the web, Google and Bing are using engines like ChatGPT to supplement the search results. And it's all kind of coming together, which I love. [00:01:53] Marilyn Jenkins: Yes, exactly. [00:01:55] Jason Barnard: I see you love it too, don't you? [00:01:57] Marilyn Jenkins: Yeah, I do. I mean, and the power of using the Google Business Profile for your branding is just amazing. And the fact that Google provides that and we think of Google My Business, or a lot of people think of Google My Business, which is the old version. The Google Business Profile is like, I think, the eighth iteration of Google Places. And every time you get more and more features, more and more opportunities to tell Google what searches you're relevant for. [00:02:25] Jason Barnard: Okay. Which is brilliant. Question number one is what's the difference fundamentally for you when they changed the name from Google My Business to Google Business Profile? Was it just a rebrand or did it actually change? [00:02:35] Marilyn Jenkins: Massive, massive new features. And like, you have a management portal that's different for different areas. They don't roll out the same thing globally. The management portal is so much more simple to use, much more visual, more insights, and you also have a lot more content that you can put on it. It is virtually like your own blog and your own social media. I mean, it's just, it's interesting how, you know, Google is the number one search engine because they provide good results for their visitors. Right. Engagement is what they're looking for and they have to provide good results. So by giving them everything you need that you can on your Google Business Profile. You're saying, I am interested in good user results as well. And they reward you for that. [00:03:21] Jason Barnard: The Google Business Profile is an acquisition channel, a whole acquisition channel just on its own. [00:03:27] Marilyn Jenkins: Exactly, exactly. [00:03:28] Jason Barnard: And you were saying it's a really good way for you to explain to Google who you are and what you offer and to whom. Can you go into more detail there? [00:03:36] Marilyn Jenkins: Yeah. So you want to use your actual business name. Don't use like a keyword or a city in your business name. If it's not your legal business name, that will detract. You want to use your name, address and phone number and use it the same everywhere on the web that you list your company. But the big one is your category that you have. I believe in most places, up to seven categories you can choose. You want to choose your category in priority ordered, what type of customer you want. So say you're a Family Law Attorney, but you really want to do child custody. The new list, the child custody first, divorce second, those kinds of things. Same with personal injury. Choose what you want first and then you keep the rest of them. So the categories is the first way you show Google what you do. Right. [00:04:22] Jason Barnard: The categories from what you just said go actually quite specific. [00:04:26] Marilyn Jenkins: They do, and they're predetermined. So it's not something you can go in and type in. You choose off of a list. And it's worth checking back every so often to see if that number is increased. Because when they first launched the Google Business Profile, it was three. [00:04:41] Jason Barnard: Right. And you find that a lot of attorneys get that wrong. [00:04:47] Marilyn Jenkins: Yes. A lot of them put law firm. [00:04:50] Jason Barnard: All right, very gentle. [00:04:52] Marilyn Jenkins: That tells nothing. Right. It doesn't say anything about what you do. The other big thing is they have, they now have Posts and Products and Services. So think posts, think blogs, blog posts. Right. Where you could do keyword rich images the whole nine years and put content on your Google Business Profile. But on products and services, I've seen Estate Planning Attorneys that we put, you know, their wills and trusts and put those and each services its own separate service. Same for any other attorney. You can put a photo that's got a named as a keyword. You describe the service using your keywords, your city, that sort of thing. Again, every little thing you give it, Google reads and says, okay, if this search comes up, you're relevant for that. [00:05:40] Jason Barnard: I mean, you use the word keyword, but do you really mean the name of my service very specifically stated, yes. [00:05:48] Marilyn Jenkins: So if I am a Personal Injury Attorney. And I want to focus on car accidents or motorcycle accidents. I want to have articles that mention motorcycle accidents in my state or my city. Absolutely. [00:06:02] Jason Barnard: Right. Okay. I mean, because the word keywords I think is something that people don't necessarily understand and often as well, if people get really into the SEO and how to manage Google keywords is not really the term we should be using I believe. It should be words that are key and being very specific and accurate in what you're saying. [00:06:23] Marilyn Jenkins: No, no, no. I mean, you're right, you're right because I'm old school SEO. I've been doing this since the late 90s. Right. So it was keywords and keyword phrases. When I think keyword,...

Jonathan Gillham talks with Jason Barnard about publishers embrace integrity in the era of generative AI. Jonathan Gillham is the Founder and CEO of Originality.ai that provides a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit publish with integrity in the world of Generative AI. Jonathan reveals the hidden risks and ethical challenges of AI content creation. He emphasizes the importance of keeping the human in the loop to mitigate risks and maintain authenticity. He discusses the necessity of unique data and insights in content to add value beyond simple text. He also highlights the challenges of setting clear policies within organizations regarding the use of AI. From dangerous mushroom-picking guides to content that puts brands at risk, learn why maintaining the human element is crucial for business success. You will get insider insights on balancing AI efficiency with authenticity, implementing smart content policies, and avoiding Google's AI spam penalties. Plus, you will uncover practical strategies for creating value beyond words in today's AI-driven content landscape. What you’ll learn from Jonathan Gillham 00:00 Jonathan Gillham and Jason Barnard 02:45 What Exactly Does Originality.ai Do? 03:28 What Specific Words Are Commonly Introduced by ChatGPT and Other AI? 03:57 Why Does Jonathan Gillham Think Humans Are Starting to Write Like Machines? 04:54 Why Does Jonathan Gillham Think AI’s Ability to Imitate Humans Can Be an Increasingly Big Problem? 05:49 What Are the Main Problems With AI-Generated Content? 06:10 What Are the Two Critical Additional Problems With AI-Generated Content Based on Jonathan Gillham? 09:04 Why is Fact-Checking Such a Huge Problem for Large Language Models (LLMs)? 10:56 Why is It So Important to Keep Humans Involved in the Process of AI Content Creation? 12:20 What Does It Mean to Go Beyond Words in Content Marketing? 13:49 Why is Simply Feeding an AI With Your Content Not Enough for It to Fully Replicate Your Knowledge? 16:06 What are the Effective Ways to Use Prompts to Give the Bot the Instructions for Content Creation? 17:14 How Can You Distinguish Between Human Writing and Bot-Generated Content? 19:40 How Can A Business Person Ensure Policies for the Use of AI Are Applied Across Their Organization? This episode was recorded live on video November 26th 2024 https://youtube.com/live/3_v7Mz9zwgM Links to pieces of content relevant to this topic:https://originality.ai/Jonathan Gillham Transcript from Publishers Embrace Integrity in the Era of Generative AI - Fastlane Founders with Jonathan Gillham [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi, everybody and welcome Fastlane Founders and Legacy. I'm here with Jonathan Gillham. A quick hello and we're good to go. Welcome to the show, Jonathan Gillham. [00:00:46] Jonathan Gillham: Hey, thanks, Jason. Thanks for having me. [00:00:48] Jason Barnard: An absolute delight. You're the founder of Originality.ai and we're going to be talking about AI and ethics and not using AI to produce all of your content that you need the human aspect and you need to make sure that human aspect is maintained over time for your corporation. It's very tempting to try to save time. But before we do that, our specialty at Kalicube is Brand SERPs. And I was looking around at your name and Google has you in its Knowledge Graph. It understands who you are and you've got what we call a tiny Knowledge Panel sprout for people listening rather than watching on the video. We're now looking at a tiny Knowledge Panel sprout with Jon's name and his photo. And that is a great start to understanding from Google and a great start to getting it to represent you this way. And we're going to be talking about AI number one. Google on the left hand side, where Google is representing Scott Duffy as the superstar he is as an entrepreneur. And on the right hand side, ChatGPT being able to explain exactly who he is, what he's done and that he's worked with Richard Branson in the past, for example. So educating AI is what we do. What exactly do you do at Originality.ai? Please explain, Jonathan. [00:01:58] Jonathan Gillham: Yeah, sure. So I'll give a kind of quick background to make it all sort of make sense. But we ran a content marketing agency for a number of years, ended up selling that was the heaviest user of Jasper AI, but predated ChatGPT where we were transparently using AI to create content for clients and passing on that efficiency savings. The question that sort of started to come up was how do we know your writers aren't using AI? It's like, well, we have a policy but we didn't really have the right sort of mitigating steps and controls in place. And so we sort of saw this wave of generative AI coming, ended up building an AI detection tool, launched it actually the weekend before ChatGPT launched. So a bit of a, bit of a lucky unlucky on the timing of some different respects and yeah, it's been a ride, a ride since then. But what we do is we help, we help anyone that's acting as a copy editor ensure that the content that they're going to be publishing meets their standards and whether that's published by AI or not, plagiarism checking, fact checking, readability, grammar, spelling. [00:03:00] Jason Barnard: And so it's a way for the content writers or the bosses of the content writers to check for originality. [00:03:09] Jonathan Gillham: Yeah, the bosses of the content writers often or the copy editors who sort of are generally functioning as the bosses of that team of writers. But you know, I think a lot of people are happy to pay $100 thousand dollars for a piece of content, not super happy to find out it was copied and pasted out of ChatGPT. [00:03:28] Jason Barnard: Right. Well, what I generally do is look, look for words like elevate and a new frontier. And these are all words that ChatGPT and other AI have introduced into the language as this kind of common term that people supposedly use. And for me, we don't use frontier, new frontier very often. We don't use elevate. And weirdly, people are now starting to use it. Are we starting to write like the machines? And it's going to get harder to detect. [00:03:57] Jonathan Gillham: So it's actually interesting. You know, as humans we have two biases, cognitive biases that make us think that we can sort of identify content where we have this sort of overconfidence bias, where if you ask a room filled with people how many of you think you're an above average driver, 80% are going to put up their hands. And then we often try and sort of think we can see patterns where no patterns exist. And so there are definitely some words that are being used by ChatGPT at a higher rate than normal. And as that sort of gets into the world of literature that people are reading and consuming, it's going to drive us to use those words more. But the ability of humans to actually pick out AI content, especially if there's been any level of sort of attempt to write like so and so. Our ability gets down to basically a flip of a coin. [00:04:44] Jason Barnard: Right. And do you think that's going to be an increasingly big problem, that is AI is going to get better and better at imitating real people? [00:04:55] Jonathan Gillham: Yeah, I think it's going to be an interesting problem that society as a whole is going to have to wrestle with is, where are we okay with AI generated content? Where are we not okay with it? I think there's great use cases for it. There's also use cases that we're not very happy about. If we read a review for baby formula that was AI generated. We're not very happy about reading that versus a human generated review. Similarly, we've helped with a couple oddly. There's been a couple of mushroom picking books that were AI generated and then published on Amazon and the books had some dangerous material in it that would have resulted in death if somebody had followed what the book had suggested. And those turned out to be AI generated books. And so I think that it's a risk to brands that are using it for them to understand. It's not necessarily a bad thing or a good thing. It's just a risk that needs to be managed and correctly mitigated. [00:05:47] Jason Barnard: Right. So just off the top of my head I can see multiple problems with AI generated content. One is factual correctness. They don't fact check that hallucinations are common. Another is style, another is expertise adding something new to human existence. Those are just three. I'm sure there are a lot more. [00:06:10] Jonathan Gillham: Yeah, the sort of problems that it introduces to a business is one, the fairness component on if you're okay with somebody using AI and you're paying the writer on a freelance basis, then who should be the one that generates captures the value of that efficiency lift. And so that's sort of one. And the second one is Google has come out and been extremely clear that they are very much against mass published AI spam. And then it's up to our interpretation on where does that mass published AI spam start and stop and sort of when does it turn into value added useful content and when does it turn into spam? And that's something that although, you know, we'd love it if it was a nice clean answer from Google, the reality is that Google will do things trying to sort of deal with one problem and then we'll have some sort of ripple effects elsewhere....

Scott Duffy talks with Jason Barnard about the importance of personal and corporate branding. Scott Duffy is an entrepreneur, keynote speaker, and Founder of AI Mavericks. Previously, he founded Smart Charter, which was acquired by Richard Branson’s Virgin Group and has been recognized as a “Top 10 Speaker” by Entrepreneur.com. Scott shares game-changing insights on controlling your digital narrative and dominating search results. He highlights his challenges of managing an accurate digital identity when changing careers and dealing with Google's unpredictable algorithm changes. Scott also emphasizes his collaboration with Kalicube to restore his online presence showcasing the importance of expert assistance in managing digital profiles. Learn why Google visibility is 10 times more valuable than your website, and how to leverage AI-driven platforms to establish credibility. Discover how Scott rebuilt his online presence from scratch after losing control of his digital footprint, and why a strategic Knowledge Panel is crucial for entrepreneurs. Whether you're pivoting careers or building authority, this episode reveals proven strategies for making your personal brand work harder for your business success. What you’ll learn from Scott Duffy 00:00 Scott Duffy and Jason Barnard 01:44 How Important Is It That You Have Control Over Your Online Narrative? 02:05 What Is the First Thing Potential Clients Usually Do When They Meet Someone New? 02:24 Why Does What Appears in Google Search Results So Important? 03:39 How Does Kalicube Help Google Create Accurate Summaries About a Person or a Business? 05:24 What Online Information About Scott Duffy Has Jason Barnard Helped Organize? 07:38 Why Is It Important to Focus on Building Your Personal Brand? 08:13 Why Do You Need to Build a Strong Foundation on Google? 08:57 What Common Mistakes Do People Make in Terms of Their Personal Brand? 10:41 What Mistake Did Scott Duffy Make When an Agency Called Him, Suggesting He Needed a Wikipedia Panel? 15:00 Where Should You Begin if You Want to Build Your Brand and Credibility Quickly? 15:15 Why Should You Choose Jason and Kalicube to Help Build Your Google Knowledge Panel? 17:02 How Can You Stand Out From the Crowd and Become the First in the Search Result? 19:30 What Challenges Did Scott Duffy Face When Pivoting Between Different Projects? 20:52 What Has Scott Duffy Done to Make Google and AI Focus On What’s Important About Him? 27:05 Why Is It Important to Package Yourself and Provide Google With Clear, Accurate Information of You? This episode was recorded live on video November 19th 2024 https://youtube.com/live/n56VpMb_gOg Links to pieces of content relevant to this topic:Scott Duffy Transcript from The Importance of Personal and Corporate Branding – Fastlane Founders with Scott Duffy [00:00:00] Jason Barnard: Hi, everybody and welcome to another episode of Fastlane Founders and Legacy. I'm here with Scott Duffy. You get the intro song, Scott. A quick hello and we're good to go. Welcome to the show, Scott Duffy. [00:00:46] Scott Duffy: I love it. I love it. You know, that's the thing is you never really get a welcome song on a podcast. Right. This is really unique. I like this. [00:00:55] Jason Barnard: Brilliant. Well, it was my past career and I still sing and I've got a jazz club opposite. I'll be playing there in a few weeks time. So I'm cheating with the voice. But what I liked about it is I don't need to record an intro and I can do it live and it's fun and people like it and you liked it and I'm very happy you liked it. But today we're talking about personal branding and corporate branding and the importance, particularly as an entrepreneur, of your personal brand. And one thing I just wanted to show before we start is that we work with you. [00:01:28] Scott Duffy: Yes. [00:01:29] Jason Barnard: And we built that Knowledge Panel for you. We've built it out. That looks incredibly impressive with the books. And then I asked ChatGPT about your career and ChatGPT writes a huge long essay about you and it's all correct. So how important is that? [00:01:44] Scott Duffy: Well, I think today if you're a business person, I think it's everything, you know, especially if you're an entrepreneur or you want to be a leader in your space, you know, it's all about the message and the story that you're out there telling the market and really controlling, having control of that narrative. And you know, it's interesting because I think when you meet somebody new, whether you're making a new friend or it's a business prospect or it's somebody that, for example, you're out there raising capital and you're meeting with a new investor, what's the first thing they're going to do? They're going to Google your name. And I think that what comes up is so important. I personally think that what comes up in that Google result is 10 times more important than anything you could ever have on your website. Because what that's going to do is it's going to establish third-party credibility for you. And the narrative that they see is the first thing that they're going to believe. And the more that you can control and the more you can occupy that page and control the narrative, I think the more trust they're going to have in you, which is going to lead to, you know, more likely lead to the decision that you're looking for, whatever it is. Now, some people may say that. Some people may say that. Well, they don't Google you. I go to Instagram or I go to social media. The truth of the matter is this. The truth of the matter is most people today, I'm going to say 99 out of 100 at least, are going to Google first. They don't have your social media handle. They don't really know who you are. They want to know what does the Internet say about you? [00:03:20] Jason Barnard: Yeah. [00:03:20] Scott Duffy: And that's why this is so important. [00:03:23] Jason Barnard: So Google's a kind of summary of the Internet. [00:03:26] Scott Duffy: Well, so Google is a summary of the Internet, but the question is, you know, where are they getting the information for that summary? Where are they coming up with this? And I think that what is really awesome about what you do and what Kalicube does is you tell Google exactly what data to create their summary from. In fact, you teach them how to organize the data in a certain way. Again, that enables you to tell the world the story that you want them to know or you want them to believe about you as a person or as a business. And, you know, personal branding and personal marketing is so important. I was just Talking to a CEO yesterday of a company, big company, Fortune 500 company, and we were talking about his personal brand. And what I find really interesting is that it used to be that the CEO of a big, say, Fortune 500 company, Fortune 5000 company, all of the branding while they were in that role was done for the company. But now more and more CEOs are realizing that I may move around. Like, it's not just about, for example, AT&T or T Mobile or Nabisco, like, whatever it is, it's about me and my personal brand. So in parallel, what these leaders are doing today is they're not just building their company brand, but on the side, they're building their own personal brand that's going to be portable and that they can take with them for the rest of their life. [00:04:57] Jason Barnard: Right. Yeah. And the interesting point there is that they're doing all the work to build it, but the machines don't understand what they're doing. So the machines can't represent them the way they want. [00:05:07] Scott Duffy: Well, that's exactly what happens. And then they come out with a book or they change their social media, or they have, you know, a hundred different profiles online for different things. And so Google does not really know what to pull from. And I think that one of the things that's really, that has been great, Jason, that you've done with me is, you know, connecting, you know, my name, connecting Scott Duffy to the books that I've written, the articles I did, to all these things that I've done so that it all kind of can come together in the way it comes together, you know, or one of the ways it comes together is when somebody types in my name and I'll do a search for my name. Well, not just see the pictures and the profile, but they'll see, I think you call them pills. But if you want to drill down, you can drill down into an overview or books or TV shows or whatever it is, and you can get even more information. And I know all of that takes time, but unless you have the right foundation set, which is one of the things that you do, none of that is really possible. [00:06:16] Jason Barnard: Yeah, 100%. And from that perspective, we come onto your personal brand. To what extent is your personal brand driven your business ventures? I mean, one thing I learned about you very quickly is you sold a business to Richard Branson, who said you'd reinvented one aspect of the aviation industry. That's huge. [00:06:35] Scott Duffy: Yeah. Well, I think that, you know, you know, from a personal branding standpoint, you know, it's interesting. So if you go back a hundred years, the average man in the United States lived to be 53 years old. Right. I'm 54. That freaks me out. [00:06:52] Jason Barnard: Lucky you. Yeah, you made it. [00:06:56] Scott Duffy: Maybe back then, being good at one thing was good enough. But today that's not the world is. Today we're going to have many careers, several things that we do all of those, this kind of stuff. Over time the world has changed and as a result, locking ourselves or our branding around one thing or around one company is really limiting. It's kind of like, I think of it in terms of athletes. An athlete will go and they'll play for a big team, right?...

Bob Gentle talks with Jason Barnard about the personal brand business roadmap. Bob Gentle, is a coach, consultant, speaker, and a top-rated podcaster. With nearly twenty years of experience in digital marketing, he spent most of his time running his own agency - Amplifyme. Bob shares his proven Personal Brand Business Roadmap for combining magnetic leadership presence with effective sales strategies that actually convert and emphasizes the importance of understanding one's unique strengths and how these can be leveraged to create a robust leadership brand. He also outlines the five crucial sections for building a personal and leadership brand. Get ready to transform your personal brand into a powerful leadership brand and discover how to evolve from being "one of many" to becoming "the one among many" through strategic brand positioning and authority building. Stop waiting for success to fall into your lap and learn how to harvest the opportunities you've been cultivating. What you’ll learn from Bob Gentle 00:00 Bob Gentle and Jason Barnard 00:26 What Aspect Did Bob Gentle Help Jason Barnard and Kalicube With? 01:54 Why is Bob Gentle Coaching Jason Barnard Despite Their Theoretical Competition in a Similar Area? 02:17 Why Does Bob Gentle Describe His Role as Similar to a "Ringmaster" for People Who Want to Build Their Personal Brand Online? 05:58 How Many Stages Does the Personal Brand Business Roadmap Have? 06:09 Stage 1: Personal Brand Foundations 07: 20 What Should Come First, Choosing Your Specialty or Building Fame? 09:16 Why is it Important to Know What the “Center” of Your Target Audience Looks Like? 11:18 Stage 2: Authority and Network 13:08 Why Does Jason Barnard Believe Appearing Great on Google and ChatGPT Will Attract People? 16:14 Stage 3: Discoverability 23:45 Stage 4: Products and Services 24:42 Stage 5: Selling and Scale This episode was recorded live on video November 12th 2024 https://youtube.com/live/JBbliyzSseQ Links to pieces of content relevant to this topic:amplifyme.agency/podcasthttps://youtu.be/DMULau_vbRYhttps://youtu.be/aXxrNPD77eQBob Gentle Transcript from The Personal Brand Business Roadmap - Fastlane Founders with Bob Gentle [00:00:00] Jason Barnard: Fastlane Founders and Legacy with Jason Barnard Hi, and welcome to Fastlane and Founders and Legacy with me, Jason Barnard and Bob Gentle. A quick hello, and we're good to go. Welcome to the show, Bob Gentle. [00:00:20] Bob Gentle: I am not a singer. There's no chance in hell you will get me to sing. But thank you very much for having me.  [00:00:24] Jason Barnard: It's a pleasure. It's one of the things I do quite well along with running my company, Kalicube, and you have been helping me with that in terms of my personal brand and how my personal brand can help to drive business for my company. I find that super interesting. I find you super smart, and I'm really happy to have you here to talk about the Personal Brand Business Roadmap of Bob Gentle, version three.  [00:00:49] Bob Gentle: Well, thank you very much. First of all, I don't think it's ever happened to me that a client has had me on their podcast and said, this is Bob. I'm working with Bob because I make, I make a point of not telling people who I'm working for because it's a little bit like when Oz pulls back the curtain and you can see what's happening behind things. So it's a real treat to be able to actually do this with you today, and I think it's a testament to your confidence and the success in your business that you're willing to do that. So I really do appreciate it, and it will make it a lot of fun.  [00:01:24] Jason Barnard: Yeah. And you just made me think of that. We pulled back the curtain and people said, but it's the same person. [00:01:31] Bob Gentle: Yes. You're just the younger, much more handsome version.  [00:01:34] Jason Barnard: Thank you very much. You're so charming. But in fact, there are multiple reasons why I think it's really interesting. Number one is Kalicube is here to help our clients boost, amplify, control their personal brand online, and that's what you do. So we're theoretically competitors, and yet you're coaching me. Now, why do you think that is? [00:01:54] Bob Gentle: Well, I think where I come from is... and you mentioned The Personal Brand Business Roadmap. If people want to build their personal brand online, if they want to be more visible, if they want to be more successful in business, that's a very diverse range of skills and talents that you need to bring to bear. And my role, I guess, is a little bit like the ringmaster that I help people understand where they're strong, where they're weak, and within that, there are some unique skill sets that are particularly valuable. So whenever I'm working with a client and they need to go really deep into a rebrand, for example. I'm not going to be the rebrand guy, but I'm going to be the person that helps them identify, that's the priority right now. Similarly, if somebody knows that they're just not showing up in search or in AI the way that they deserve, then they need to speak to Jason Barnard, because I'm not the guy who's going to take them deep on that. I'll help them identify it and prioritize it, but I'm not going to be executing on it most of the time. I execute at a very superficial level across lots of different things. But sometimes people need to go deep and just get that nail hammered in properly. And that's where people like you come in.  [00:03:12] Jason Barnard: Right. Well, we really specialize in search and AI and I was looking at your five steps and we basically cover the first three, which is the foundations being understood, authority and network being credible and discoverability being deliverable is how we talk about it. Understandability, deliverability, credibility, and that's where we stop. But what we do is take whatever you've got and make sure the machines understand it. What you do is help me build it and prioritize what I need to do and then add the other two steps, which are products and services and actually selling something. [00:03:47] Bob Gentle: I think for the listener or the viewer, whichever you are, it would probably make sense if you had this in front of you at the moment, if you wanted to. You can go and get it. It's completely free, amplifyme.agency/roadmap. It will ask you for an email address. I'm sorry, but you can go and get it for free. And it will help put this conversation in some context. But what's interesting is with that first level with the website and how you actually show up online, you show up online with significant authority. And I think one of the questions we had together early on is who do you want to look important to, who do you want to look valuable to and what do you want to look valuable for? Because it's as you've identified, Jason, and the Kalicube Process, it's quite easy for you to really dominate search results, both with generative AI search, but also things like Google Knowledge Panels. But what's actually the signal that you're sending once you've achieved that dominant position? What are the emotional triggers that you're pulling? What's the value that you want to transact on? Because everybody's very different. And I think what you were aware of is you were pivoting from being very valuable for one thing to one group of people, to wanting to be super valuable for one specific thing for one specific kind of person. And that requires you to be able to articulate it and communicate it and then codify that in the kind of work that you do.  [00:05:22] Jason Barnard: Yeah. And you're really good at articulating kind of what I've been saying. I tend to geek in and over explain. And you've been providing me with great focus, prioritization of what I'm actually doing and how I'm saying it to the people that I'm trying to communicate with. And what I can then do is take all of that that you've given me, publish it online, and then the Kalicube Process, which is what we do for ourselves as much as we do for our clients, is actually communicate that to the machines. But what I've done, while you were talking, I was listening, I do promise. But I also got this out, which is your roadmap. So for the people watching on YouTube, you can see the Personal Brand Business Roadmap, which has about 26 steps I think divided into five sections. So Bob, walk us through it, starting with number one.  [00:06:12] Bob Gentle: Well, I'm not going to go through it node by node because that takes about an hour, an hour and a half to do in my sales pitch. But in simple terms, The Personal Brand Foundations layer one, this is understanding what is our zone of genius. Because if we can do the thing that we enjoy the most and the thing that we find flow state in the most, then everything from that point onward is going to be easy. And one of the things that if you're a service provider, lots of my clients are service-based businesses. Probably the easiest to understand in that context. Then if you're accustomed to doing business in a local community, you're never going to be able to spend that much time in your true zone of genius because you have to be quite general. And I think this is what you'll have experienced at the beginning of your search marketing business is you had to do anything for anybody. But the more high profile you become, the more you can really focus in on that thing that really makes you shine. So understanding what that is...  [00:07:20] Jason Barnard: Yeah, no, no, I'm sorry. So putting the focus of my super genius niche to one side. If I can become famous, then I can choose the one specific thing I want to do. So I need to be famous first or do I need to choose a specific thing first?  [00:07:38] Bob Gentle: I think it's a gradual process, but you need to understand where north is and your

Jonathan Cronstedt talks with Jason Barnard about the Billion Dollar Bullseye. Jonathan Cronstedt, also known as JCRON, is an investor, advisor, USA Today best-selling author, and Board Director at Kajabi. He shares the blueprint behind growing 2153% to achieve a $2B valuation within five years. JCron reveals his controversial 7Ps Framework from his book Billion Dollar Bullseye and discusses why he believes putting people last might be the key to extraordinary growth. He explains why most companies fail at purpose, how profit protects vision, and why exceptional products naturally drive marketing success. He also stresses the critical role of prestige in customer experience, and why exceptional service can compensate for an evolving product. He emphasizes the need to master the strategic sequence of Purpose, Profit, Product, Prestige, Promotion, Persuasion, and People to create a business that naturally attracts top talent and drives sustainable growth. Get ready for an unconventional take on scaling businesses that challenges everything you thought you knew about building a billion-dollar company. This episode delivers actionable insights from someone who has actually done it, whether you are a startup founder or seasoned entrepreneur. What you’ll learn from Jonathan Cronstedt 00:00 Jonathan Cronstedt and Jason Barnard 01:20 How Did Kalicube Help JCron Unify His Professional Identity in Search Results? 01:52 How Did JCron Start at Kajabi and Help Grow It to a $2B Valuation in 5 Years? 02:22 What Prompted JCron to Transform His Unicorn Success Story into a Book? 03:05 What Inspired JCron to Develop the Billion Dollar Bullseye Framework for Business? 03:56 What are the 7Ps in JCron's Billion Dollar Bullseye Framework for Success? 05:03 Why Did JCron Place People Last in His Billion Dollar Bullseye Framework? 07:31 How Do You Build the 6Ps to Attract High Performers Who Want to Join Your Team? 09:35 First P: Purpose 14:55 Second P: Profit 16:15 Third P: Product 17:49 Why is It Important to Master Purpose, Profit, and Product Before the Rest? 20:07 Fourth P: Prestige 24:17 Fifth P: Promotion 24:27 Sixth P: Persuasion 25:24 Seventh P: People This episode was recorded live on video November 5th 2024 https://www.youtube.com/live/YT7KDeMMzy8 Links to pieces of content relevant to this topic: https://www.jcron.com/Billion-Dollar-Bullseye-Bookhttps://www.jcron.com/kajabi-case-studyJonathan Cronstedt Transcript from Billion Dollar Bullseye - Fastlane Founders with Jonathan Cronstedt [00:00:00] Jason Barnard: Hi, everybody, and welcome to Fastlane Founders and Legacy. I'm here with... a quick hello, and we're good to go. Welcome to the show, JCron. [00:00:49] Jonathan Cronstedt: So in all of the interviews I've done, that is the first time I have ever been sung on, and I am honored. This will now be the clip I show everybody because I have never been serenaded onto a podcast. And here we are. [00:00:59] Jason Barnard: Wonderful. Today, we're talking about Billion Dollar Bullseye. Now, I know it's a book because we're helping you with the presentation of that book through Google and the presentation of you through Google and AI, but I don't actually know what's in the book, which is a slightly strange situation. So can you explain? [00:01:17] Jonathan Cronstedt: I'm happy to tell you. I'm happy to tell you about the book, and I'm happy to tell you how happy I am to be working with Kalicube. You guys to date are the only people that have been able to find a way to merge the two of me that exist, which is Jonathan Cronstedt, the name I am legally, that nobody knows, and JCron, the industry nickname that everybody knows me by. So it's been wonderful to see those coalescence into a unified search engine presence and really happy with that. So Billion Dollar Bullseye is simple. After exiting Kajabi, we achieved a $2 billion valuation. I went and left my operating role as President and went to the Board. I started with Kajabi as Partner and President in September of 2016. We were doing about 6 million in ARR at the time, about 25 team members. And in July of 21, when Kenny and I left our operating roles and went to the Board, we were doing north of 100 million in ARR, over 400 team members, and a $2 billion valuation with Spectrum Equity, Tiger Global, TPG, Hourock, Maratek, and Tidemark, which sounds like a whole lot of alphabet soup, but for everybody in the private equity game, those are some amazing partners. And as you can imagine, after a transition like that, I got a lot of questions. It's like, how did you do it? What was the experience like? And what would you recommend for my business? What would you suggest? And I always joked, I said, well, it's not like I've got my seven point, almost-never-fail-double-unicorn checklist, you know, in my pocket. And after a dozen or so times of saying that, I guess my subconscious was like, well, maybe you should. And so I'm walking in my backyard one day and this idea of Billion Dollar Bullseye came into my brain, and just like a good marketer, I knew if the URL was available, that was the framework I was meant to have. And sure enough, the URL was available and that actually became the book. As I started to play with this idea of a Billion Dollar Bullseye, the thinking behind it was to teach business. And what we learned building Kajabi through a bit of a metaphorical view of the game of darts. And the belief is you don't win by being good at darts. You win by throwing at a bigger bullseye than everybody else. And so the book walks you through the seven Ps that allow you to enlarge your bullseye as big as possible, throw at the biggest target, and have the best shot at getting your billion dollar bullseye. [00:03:30] Jason Barnard: Right. What I really, really like about the title is as soon as I see Billion Dollar Bullseye, I immediately know that I'm aiming for something hugely valuable. And I don't need more than three words to understand basically what I'm going to be getting. And it's exciting, and then it's actually scale as big as you want, as fast as you want, which entices me even more. It's a brilliant title. And you have seven Ps. [00:03:56] Jonathan Cronstedt: Yeah. So the way that it works is it starts dead center in the bullseye with purpose. And in the book, there's a nuance to purpose of internal, which is for yourself, and then external, which is for your customers. Then we move on from Purpose to Profit, second ring, then Product. Those core three form the foundation of a business. So for anybody listening, if you're wondering if you've nailed purpose, profit or product, don't go any further until you nail those three. And then once you've got those three humming along, you move into the amplifiers, which are going to be Prestige, Promotion, Persuasion, and People, namely your customer experience, your marketing, your sales process, and the people that drive all of those systems. And one of the most controversial areas of my book that I've talked about is why in my mind do people come last as part of the equation? And that's probably my most provocative perspective in the book. But those are going to be the seven Ps that drive those unicorn outcomes. [00:04:54] Jason Barnard: Did you put people at the end last because you knew it would be provocative or because, in fact, people do come last? [00:05:02] Jonathan Cronstedt: No, I actually put people last because I believe that in good businesses that's the way it's meant to be, that I and you know, it's one of those things, the Peter Thiel question that gets asked most often is this idea of what is something that the rest of the world holds true that you disagree with. And I think today as business owners, we all live in this echo chamber of, you know, just hire A players, just hire talented players, just hire the best people you can and get out of the way. And to me, if that actually worked, there would be way more successful businesses. So to be a unicorn company, it is 0.00004% of companies that are started. If 100% of companies are trying to hire talent and retain talent, there'd be a whole lot more companies that are that successful. My belief is that A players want one thing and that is to work with other A players on work that they care about. In a company that has thought through the systems that those A players are going to drive, because your people will only shine as brightly and perform as well as the stage that you put them on. And if you think an A player is going to come into your company and fix your dumpster fire, you're sorely mistaken. Because they're going to feel like they got tricked in the interview, they're going to bail as quick as they can. And the one thing about A players is they've always got plenty of options. So it's not like just because they're at your company, they're going to stay forever. So to me, I feel like as a business community, we are suffering from the lack of differentiation between delegation and abdication. Everyone thinks they're delegating, but what my opinion is they're actually abdicating. That if I have not done elements of your job, if I don't know it well enough to manage you, I'm basically saying I'm going to hire you and hope for the best. And that's just a recipe to get screwed over. [00:06:51] Jason Barnard: Right? That's an interesting you say abdication because at one point somebody on my team said to me, Jason, you've just abdicated, come back. And that was a really powerful piece of advice. And from that perspective, you're right. As I was thinking, I can just let them get on with it. This is such a huge relief. And actually I stood back so much that there wasn't any framework and I couldn't help and I wasn't helping and people felt a little bit lost. But then my next question is, if you can't have the A players at the start,...

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