PODCAST · society
FIRST MOVERS - In Conversation
by Yasmin London
The First Movers Podcast with Yasmin London is where brave stories, practical strategies, and the invisible dynamics women deal with come into the light.Through candid conversations with some of the world’s best and brightest change makers and experts, Yasmin explores the ideas, challenges, and strategies shaping women’s lives, leadership, and success, grounded in one core belief: what we make visible shapes what others believe is possible.Listen now and subscribe to join the people moving first and changing what comes next.
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When Capability Becomes a Cage: The Psychology of High-Functioning Women
When Capability Becomes a Cage:The Psychology of High-Functioning WomenWhy sustainable success starts beneath the surfaceIn this episode of the First Movers podcast, Cassie Roma and Yasmin London sit down with clinical psychologist Rajna Bogdanovic to unpack the truth about high-functioning women in leadership and the hidden toll of chronic stress, over-functioning, and hyper-independence.Throughout this conversation we learn to hold a very modern paradox: the same traits that make women exceptional leaders, reliable teammates, and high performers… are often the very traits that drive chronic stress, emotional suppression, and burnout.We explore what high functioning actually means through a clinical lens, and why so many women are operating at full capacity externally while quietly depleting internally.This isn’t a conversation about doing less. It’s about understanding what’s really driving how you show up, and whether it’s helping you thrive… or just helping you cope.What We CoverThe clinical definition of high functioning and why it’s often misunderstoodThe difference between sustainable performance and survival modeHow hyper-independence and over-functioning are formed (and why they’re so hard to unlearn)The hidden impact of chronic stress and allostatic load on the brain and bodyWhy high-performing women are more vulnerable to burnout than they appearThe role of neurodiversity in performance, pressure, and self-regulationEarly warning signs your “capability” is tipping into costPractical ways to build psychological safety, regulate your nervous system, and lead with sustainability
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Unmasking the Influence Economy: How Super Influencers and Self-Help Gurus Shape Society and Identity at Scale
What happens when influence stops being content… and starts becoming culture?In this episode of First Movers, Yasmin London and Cassie Roma peel back the algorithm (and the big business of influence) to explore the rise of the super influencer — the creators shaping how we think, who we trust, and who we believe we should become.From the $250B creator economy to the tiny fraction of voices dominating global attention, this conversation dives into how influence is no longer just social media — it’s media empires, belief systems, and identity blueprints.We unpack the psychology of parasocial relationships (why strangers online can feel like trusted friends), and take a closer look at the darker edges of influence — including insights from Louis Theroux’s exploration of the manosphere, where young men are being targeted with “alpha male” narratives that distort power, relationships, and masculinity.But this isn’t a fear storyIt’s a discernment story.Because in a world of loud opinions and curated certainty, the real power lies in knowing how to think — not just what to think.✨ Borrow the spark, don’t copy the fire. ✨ This episode is an invitation to stay curious, question what you consume, and build an identity that is chosen — not decided by an algorithm.KEY TAKE-AWAYS:The rise of the creator economy and “super influencers”How influence has evolved into ideology, community, and commerceThe psychology behind parasocial relationshipsThe impact of the manosphere on young men and gender narrativesHow misinformation spreads (and why it sticks)Tools for critical thinking and media literacyReclaiming identity in a world telling you who to beInfluence today isn’t just attention — it’s powerA small percentage of creators hold outsized cultural controlParasocial trust can blur the line between guidance and manipulationYoung people are particularly vulnerable to identity-shaping contentMedia literacy is no longer optional — it’s a life skillYou don’t need to copy someone else’s path to be powerful
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Renaye Iserief: Suited For Legacy & talking Courage, Community, and the Women Who Played Anyway
Before sponsorship deals. Before prime-time coverage.Before anyone thought women’s football was “marketable.”There were rats in the hotel rooms. And women who made a pact to play anyway.In this episode of the First Movers Podcast in partnership with Dina Uniform Group, Matildas pioneer Renaye Iserief reflects on the audacity it took to choose football in an era that barely chose women back.We talk courage over comfort. Playing through discrimination you didn’t yet have language for. The evolution of women’s sport from fringe to force. And why visibility isn’t vanity, it’s oxygen.Renaye shares hilarious stories from the field, hard-earned wisdom about resilience, and the quiet power of community that sustained her when the system didn’t.This is a conversation about showing up before it’s popular. About shaping the status quo instead of waiting for it to shift. About building a legacy so strong that future generations never question whether they belong.Because what we make visible reshapes what is possible.🎯 3 Key Takeaways1️⃣ Courage Is a Decision, Not a Personality2️⃣ Visibility Expands Belief3️⃣ Community Sustains the Long Game
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Dressed Like We Belong – Leigh Wardell on representation, respect, and rewriting the system #SuitedForLegacy
In this episode of the First Movers Podcast in partnership with Dina Uniform Group, Matildas alum Leigh Wardell shares a story that begins in shyness and ends in leadership.Leigh wasn’t the loudest in the room. She wasn’t chasing headlines. But football taught her something deeper than dominance. It taught her character. And then character.We talk about what it means to find your voice when you’ve been comfortable in silence. How early sport shapes identity. Why uniforms are not just fabric but messaging. And how reframing success can mean unlearning old beliefs about performance, body, confidence, and worth.Leigh’s story is a masterclass in subtle revolution.Because sometimes the most powerful leaders are the ones who lead quietly, consistently, and forward.🎯 3 Key Takeaways1️⃣ Leadership Isn’t Volume, It’s Alignment2️⃣ Uniforms Are Cultural Signals3️⃣ Reframing Success Is a Radical Act
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Built to Rise – Trae McGovern on courage, culture shifts, and the responsibility of legacy #SuitedForLegacy
Trigger Warning: This episode includes discussion of childhood trauma. Please take care while listening.Before the Matildas rose to global recognition…Before tailored uniforms and sold-out stadiums…There was a young girl carrying pain she didn’t choose.In this powerful episode of the First Movers Podcast in partnership with Dina Uniform Group, Trae McGovern shares how childhood trauma shaped her resilience, her creativity, and ultimately her life’s purpose. Football wasn’t just a sport. It was belonging. It was structure. It was oxygen.Trae takes us through the early days of women’s football when funding was thin, visibility thinner, and belief often had to be self-generated. She reflects on the power of family support, the importance of representation, and why the right uniform can transform how an athlete moves through the world.We talk cultural shifts. Sisterhood. Male allies. The courage it takes to speak your story aloud. And the responsibility of legacy.This is a conversation about healing through movement. About becoming a first mover not because it’s easy, but because someone has to go first. And about building pathways wide enough for the next generation to run through.Trae’s early trauma did not define her limits. It sharpened her self-awareness and deepened her empathy. Football became a container for growth, healing, and identity.When women are visible in sport, systems shift. Media coverage, funding, uniforms, and storytelling are not extras. They are levers of change.Trae stands on the shoulders of women who played without resources. Now she builds ladders for those coming next. First movers don’t just break barriers. They reinforce the doorway behind them.🎯 3 Key Takeaways1️⃣ Pain Can Become Purpose2️⃣ Representation Builds Pathways3️⃣ Legacy Is Collective
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Suited for Legacy: Eesh Ferguson on Dirt, Identity, and Rewriting the Uniform
Before tailored blazers.Before sold-out stadiums.Before the world paid attention.There were hand-me-downs.In this episode of the First Movers Podcast, Matildas trailblazer Eesh Ferguson takes us from dirt-smeared childhood games to representing Australia on the world stage. We talk team chemistry, locker room hierarchies, and the quiet power of finding your people.But we also go deeper. Into uniforms that didn’t fit. Into systems that weren’t built for women’s bodies. Into what it means to be visible in a game that once preferred you invisible.This conversation is about more than football. It’s about identity. About confidence stitched into fabric. About brands stepping up. About cultural shifts that refuse to wait politely.Eesh reminds us that kindness is strength. Community is strategy. And legacy is built by the women who played anyway.Uniforms are not superficial. They are psychological architecture. “Look good, play good” isn’t vanity. It’s agency. When gear fits, when it’s designed with intention, confidence moves differently.From backyard football to the Matildas, Eesh’s story is a masterclass in team dynamics. Belonging fuels performance. Kindness sustains it. Community multiplies it.Women’s sport doesn’t rise because it’s trendy. It rises when brands invest, when stories are told, when patriarchal norms are challenged, and when athletes refuse to shrink. Change is deliberate.🎯 3 Key Takeaways1️⃣ What You Wear Shapes How You Play2️⃣ Find Your People, Build Your Power3️⃣ Cultural Shifts Don’t Happen Accidentally
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The Power of Sport and Visibility: Matilda Legend Sue Read on Confidence, Culture, and Changing the Game
What happens when girls grow up outrunning the boys… but the system still tries to bench them?In this episode of the First Movers Podcast, we sit down with Sue Read to talk about the joy, grit, and quiet rebellion of women’s sport.From solitary hours of practice to the electric surge of the 2023 Women’s World Cup, Sue unpacks how sport shaped her confidence, gave her agency in hard seasons, and taught her to choose courage over comfort.We go deep on visibility. On uniforms that finally fit. On why celebrating women’s sport on its own terms is not a “nice to have” but a cultural correction.This is a conversation about bodies, belonging, identity, and what it really means to be a first mover.Because when women are seen properly, everything shifts.When women’s sport is visible, it becomes valuable. Media coverage, tailored apparel, storytelling, and cultural attention aren’t cosmetic. They are infrastructure. The 2023 Women’s World Cup didn’t just fill stadiums. It recalibrated belief.For Sue, sport wasn’t a hobby. It was agency. It was refuge. It was meditation in motion. Competing with boys, navigating bias, bonding with teammates. All of it built a self that could withstand noise.Equality is not imitation.Women’s sport does not need to mirror men’s to be legitimate.It needs to be resourced, respected, and recognised as powerful in its own right.🎯 3 Key Takeaways1️⃣ Visibility Changes Investment2️⃣ Sport Builds Identity, Not Just Skill3️⃣ Celebrate Women’s Sport on Its Own Terms
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The Courage to Go First: Gill Hicks on Resilience, Art, and Building Peace in Real Time
Note: This powerful episode describes traumatic events of the London Bombings on July 7, 2005In this powerful First Movers conversation, Gill Hicks reminds us that leadership doesn’t begin on a stage or with a title. It begins in a moment of choice.After surviving the London bombings on the 7th of July of 2005, Gill faced a question few of us ever want to confront: What now? When many might choose anger, Gill chose compassion and love.Starting a second chapter of her life after the bombing, Gill’s work and purpose melded – to connect us, and to erase “us vs them” from how we see each other and the world.This conversation explores what it means to be a First Mover in the aftermath of trauma, someone who refuses to let violence, fear, or division have the final word.Through art, storytelling, and radical compassion, Gill shows how moving first toward humanity can transform personal pain into collective healing.This is not a story about endurance alone. It is about agency. About choosing love before it feels safe. About building peace not as an abstract ideal, but as a daily, embodied practice.For anyone navigating change, loss, or uncertainty, this episode is an invitation to ask: What is the bravest first move I can make today?TakeawaysFirst Movers are defined not by position, but by the choices they make under pressureTrauma does not remove agency; it clarifies what truly mattersChoosing connection first is a leadership actArt can be a catalyst for action, not just expressionPeace is built by those willing to move before consensus existsCompassion is a strategic choice, not a soft oneHealing accelerates when individuals move first and communities followStorytelling is a leadership tool that turns pain into shared understandingResponsibility begins the moment we realize our actions ripple outwardLegacy is created by those who step forward when it would be easier to step back
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QUICK BITE: Cassie Roma on Why Money Is Not the Point — Freedom Is (Why Financial Agency Changes Women’s Lives)
What if money was never the point?What if it was always about freedom — the freedom to say no, to rest, to choose, to leave, to stay, to breathe? What if money was always about agency and choice?In this solo episode, Cassie Roma unravels the emotional truth about money (inspired by Yas and Cassie’s previous conversation with the amazing Betsy Westcott) — why it’s never just numbers, never just spreadsheets, and why so many women were never taught to engage with it in ways that feel human, safe, or empowering.Drawing on stories from women like Oprah Winfrey, Sara Blakely, Reese Witherspoon, and Melinda French Gates — alongside her own deeply personal money reckoning — Cassie reframes money as fuel, not morality.Using the First Movers Framework (Fuel Growth, Ignite Courage, Reframe Relationships, Shape the Status Quo, Tell Your Story), this episode explores how financial agency isn’t about hustle or hype — it’s about nervous system safety, self-trust, and choice.Sharpen your pencils as you listen, you’ll be challenged to take part in your own gentle, but powerful, 7-Day First Mover Money Challenge.This simple exercise is designed to help you build confidence through small, doable actions — no shame, no perfection, no finance-bro energy.Because when women take control of their finances, they don’t just change their bank accounts.They change their lives.And what’s possible for everyone watching.First Movers – this Quick Bite will help you look at your finances in the long-run differently!Write your First Mover Money Statement and keep it visible:“From today, I choose to engage with my money because ______.”TAKEAWAYS:Money is one of the most powerful tools that women have to shape our lives.Wealth should be about how alive your life feels, not just numbers.Money is not a measure of our worth; it's fuel for our lives.Courage in financial decisions can be built in small moments.You don't need to be fearless; you just need to be willing.Maximizing life beats maximizing money every time.Money should support our values, not silence them.When women control resources, systems shift.Financial agency is emotional agency.Your money story is a draft that can change. Our First Movers Study aimed at closing the confidence-gap for women at work (your stories, your truth, your first move to help make change) is open now. Click here! It takes five minutes and helps us collect data needed to shape systems.TAKE THE FIRST MOVER MONEY CHALLENGECommit to seven days of small, brave financial actions — not to “fix” everything, but to build self-trust and agency.If this episode resonated with you:Share it with a friendSend it to a sister, daughter, or colleagueStart a money conversation that feels human, not heavyBecause change doesn’t happen alone.If you’d like to go deeper:Subscribe / follow the podcast / follow @firstmoversmedia on Instagram and LinkedInLeave a review on Spotify (it helps these conversations reach more women)Join future conversations, workshops, or resources shared on this channel
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FM Quick Bite: Yasmin London on the Australian Social Media Ban for Under 16s
December 10, 2025 was a big day Downunder.Australia became the first country to ban social media for under-16s.As an expert in social media, online safety, and work to protect kids (and adults online), Yasmin London has an inside look at what this means and gives us the context we need to understand and navigate the change.It’s bold, it’s controversial, and it signals that we’re willing to go first.But going first doesn’t mean we’ve solved it.It means we’ve stepped into the complexity with our eyes open.The law pushes platforms to verify ages, remove under-16 accounts by December 2025, and finally take responsibility for designing safer systems. That’s progress. But it isn’t the full answer.Yes, the ban reduces exposure to bullying, harmful content, addictive features, and the mental health impacts that come with them. But it also risks isolating teens who rely on digital spaces, and it could push young people towards corners of the internet with even less oversight. And the deeper problem remains untouched.This moment matters because it forces a bigger national conversation. If we’re willing to be first, we must also be willing to go further. To redesign digital spaces with intention. To set standards that protect young people without shutting them out. And, to build systems that balance safety, connection, autonomy, and reality.The real test isn’t the ban.It’s what we, as a country, choose to build next.
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Making Money Move: In Conversation with Betsy Westcott (Financial Freedom, Fiscal Fallacies & First Movers)
What if wealth wasn’t about the number in your bank account…but about how alive your life feels?In this electrifying conversation, Cassie and Yasmin sit down with the phenomenal Betsy Westcott — money educator, advocate for educating women, and unapologetic disruptor of the “good girls don’t talk about money” myth — to explore how women can reclaim financial power in a world that was never designed with us in mind.We go deep on:✨ Making money work for you, not the other way around✨ Why maximizing life > maximizing monetary wealth✨ How women have been historically sidelined from money conversations — socially, culturally, and professionally✨ The systems that benefit when women stay silent about finances✨ And the small, brave, doable moves women can make today to build freedom, safety, and possibilityBetsy brings FIRE wisdom without the shame. Join us as we crack open what financial empowerment looks like for the modern woman — ambitious, generous, values-driven, and ready to shape the status quo.If you’ve ever thought “I should know more about money” or “I wish someone taught me this sooner”… this episode is your warm invitation, your hype squad, and your financial permission slip.Your money isn’t just currency — it’s confidence, choices, and the courage to live life on your own damn terms.Hit play, First Movers. 🔥Your future self will thank you.Mentioned in the podcast:Check out https://getmillie.ai/ and to join the waitlist hit this link: https://getmillie.ai/#join-the-waitlist!
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Cringe, Courage & Confidence: Showing Up in a Chaotic Internet (Quick Bites with Cassie Roma)
In this First Movers “quick bite,” Cassie Roma dives into what it really takes to show up online with courage in a world that feels like both a megaphone and a minefield.From trolls to algorithms to world leaders calling people “quiet piggies,” Cassie breaks down how women can build confidence as a muscle, not a mood — and why showing up online is an act of rebellion, leadership, and cultural change.Using the First Movers Framework (Fuel Growth, Ignite Courage, Reframe Relationships, Shape the Status Quo, Tell Your Story), Cassie shares:✨ Why consistency beats virality✨ How to build a village, not an audience✨ Why cringe = growth✨ The emotional tax of being visible — and how to navigate it✨ The power of brave women who speak with heart, humor, and humanityIf you’ve been holding back a post, an idea, a story, or your damn brilliance… this episode is your sign.Your voice matters. Your story matters.And confidence online? It’s how First Movers shake the status quo — one brave message at a time.
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When Intimacy Gets a Price Tag — The True Trade of AI Companionship
This week’s First Movers Quickie has Yas exploring one of the most confronting trends shaping tech, identity, and emotional connection: AI intimacy.Following our conversation with global sextech expert Bryony Cole, we dive into what it means when AI stops being just a tool and starts becoming a partner — emotionally, romantically, even sexually.From digital boyfriends and virtual “heart links” to the growing number of teens forming deep bonds with chatbots, this episode asks:What’s the real impact of AI companions on our emotional health?Are we outsourcing vulnerability in favour of control and convenience?And who’s profiting from our desire to feel seen, supported, and soothed?Please have your say in our FM Confidence Study here.We explore the risks and rewards of this new frontier — and why First Movers need more than just digital skills to navigate it. We need digital fluency, ethical leadership, and a willingness to embrace friction, not just ease.We hope you enjoy this Quickie with Yas!
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Turned On: The Future of Sex, Shame & Self-Discovery (Cassie Roma and Yasmin London talk Sex Tech with Bryony Cole)
What happens when curiosity meets courage and a bit of chaos?In this episode, we chat with Bryony Cole—Sex Tech pioneer, futurist, and all-around badass—about the rise of Sex Tech, breaking down shame, and redefining what it means to live (and love) freely.From her childhood as a wildly curious kid to building a career that’s anything but linear, Bryony shows us how following your questions—not the rules—can lead to a life that’s truly turned on.Tune in, turn up and enjoy this amazing conversation!And, if you've got 5 minutes and want to make a bold first move, take our First Movers Study Survey, and help us close the confidence gap for women at work!
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Who Does The Future REALLY Belong to? Recorded LIVE at SXSW 2025
For our first-ever live recording at Clear Hayes House, SXSW Sydney, Cassie Roma and Yasmin London sit down with the extraordinary Dr Catherine Ball — author, futurist, and unapologetic disruptor.From her curious childhood and the mentors who shaped her, to her fearless work at XPrize and Vox Helix, Cath takes us on a wild ride through science, storytelling, and the future of technology — including the unexpected world of dildonics and why curiosity and courage matter more than ever.We laughed. We cried. We questioned everything.This episode is equal parts intellect, inspiration, and irreverence — a reminder that being a First Mover means leading with heart, humour, and humanity in the age of AI.🎧 Tune in for big laughs, big feels, and even bigger ideas.If you've got 5 minutes and want to make a bold first move, take our First Movers Study Survey here and help us close the confidence gap for women at work!
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First Movers Quick Bites: Yas London Breaks Down the AI Actor Shaking Up Tech, Gender and the Future of Storytelling
First Movers Quick Bites: Yas London Breaks Down the AI Actor Shaking Up Tech, Gender and the Future of StorytellingIn this solo episode, Yasmin London brings you a bold, bite-sized drop on one of 2025’s most provocative stories: the rise of AI-generated actor Tilly Norwood.Crafted, not cast, Tilly has graced Variety and Forbes, but she’s not real. She’s a synthetic persona, raising urgent questions about creativity, consent, and the erasure of lived female experience in an increasingly AI-driven world.Yas dives into:What Tilly means for women in media, tech, and leadershipThe ethical grey zones of synthetic storytellingWhy digital leadership must center human value, not just human likenessWith commentary from students, actors, and global stats on AI displacement, this is a must-listen for future-focused women who won’t settle for a world shaped without them.Complete the First Movers Survey | Link here: https://docs.google.com/forms/d/1Iovfa7FfSCbNYcaGT_WCruOn26 Complete the survey for your chance to win a coaching session with Yas and CassieBe part of the one million First Movers rewriting the future. Let’s move!
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First Movers Quick Bites: Cassie Roma Talks Slowing Down to Speed Up And The Quiet Power of Moving First
In a world obsessed with hustle, speed, and the next big thing — what if the real secret to moving first… is slowing down?In this solo episode, Cassie Roma dives deep into the paradox of progress: how stillness fuels clarity, and how intentional pauses create space for bold, brave movement. Drawing on stories from business, creativity, and lived experience, Cassie explores why slowing down isn’t about losing momentum — it’s about regaining direction.If you’ve been feeling like you’re always sprinting but never quite arriving, this episode is your invitation to take a breath, realign, and remember: the first mover doesn’t rush — they rise with purpose.💭 Because speed without strategy burns out. But presence? Presence builds empires.Complete the First Movers Survey | Link here: https://docs.google.com/forms/d/1Iovfa7FfSCbNYcaGT_WCruOn26Complete the survey for your chance to win a coaching session with Yas and CassieBe part of the one million First Movers rewriting the future. Let’s move
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The Loneliness Epidemic: Why Belonging Beats Fitting In
Episode Description:In a hyper-connected world, loneliness is quietly becoming one of the greatest public health challenges of our time.In this episode, Yasmin London and Cassie Roma tackle the Loneliness Epidemic head-on—exploring why so many of us feel disconnected, even in a sea of “followers” and video calls.Together, they unpack:The difference between loneliness and social isolation—and why both matter for our health.Why young people, new parents, and hybrid workers are some of the hardest hit.How culture, technology, and cost-of-living pressures are erasing the “bump-into-you” moments that once anchored us.The risks and opportunities of AI companions, and whether they can ever replace human connection.Practical tools—from micro-connections and rituals to workplace strategies—that build true belonging.This is not a conversation about weakness—it’s a reframing of loneliness as a human signal. Because the antidote isn’t “fitting in” at all costs, it’s belonging. And belonging starts with small acts: a hello, a smile, a moment of presence.💡 Challenge for listeners: Make one intentional connection this week—and share it with us @FirstMovers.
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Micro-Feminism: Turning Everyday Defaults Into Everlasting Disruptions
Micro-feminism is feminism’s espresso shot—tiny, potent, and guaranteed to jolt the patriarchy awake.In this episode of the First Movers Podcast, Cassie and Yasmin swap stories, memes, and cheeky truths about the small acts of equality that ripple through workplaces, culture, and everyday life.Noticing is a superpower. And, tiny acts stick. They shift culture in everyday, repeatable ways and remind us that equality isn’t a one-off event—it’s a daily practice.Let’s get moving!Music by Bohdan Kuzmin from PixabayFollow us at: firstmoversmedia
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First Movers - WNBA Players Dodging Dildos & First Mover Strategies to Change The Game (For The Better)
First Movers with Cassie Roma & Yasmin London — where we call it like it is. This week, we’re talking about the recent dildo-throwing debacle in the WNBA and why it’s not just a “wild fan moment” — it’s part of a bigger, uglier culture of demeaning women in sport.From locker rooms to boardrooms, we’re taking aim at the responsibility of teams, owners, players’ associations, leaders, and the media to draw a hard line: zero tolerance for harassment, online or off.Expect laughter, side-eye, and some very real talk about protecting the women who play, lead, and inspire — because if you think a flying sex toy is harmless fun, you’re not paying attention.First Movers, it's time dunk on the outdated behaviours that hold women back!
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ABOUT THIS SHOW
The First Movers Podcast with Yasmin London is where brave stories, practical strategies, and the invisible dynamics women deal with come into the light.Through candid conversations with some of the world’s best and brightest change makers and experts, Yasmin explores the ideas, challenges, and strategies shaping women’s lives, leadership, and success, grounded in one core belief: what we make visible shapes what others believe is possible.Listen now and subscribe to join the people moving first and changing what comes next.
HOSTED BY
Yasmin London
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