Flex That Worx

If you're running a coworking space on your own, sales is the work that probably gets pushed to the side when the day gets full. There's always something else going on like a tour to give, a question to answer, a list of small things waiting on you before lunch. If this sounds like your current reality, this week's Flex Rewind is for you. Anne-Marie and Graham return to one of the conversations operators keep telling us they need to hear, all about how to build a sales process when you're running things on your own and don't have hours to spare on it.It's a practical look at why being a single space operator is itself a reason for a small process to exist. You'll hear about a simple pipeline you could set up over a coffee, the one question worth asking every person who comes through your door and the kind of light-touch monthly check-in that helps you see where your time is best spent. Nothing complicated. Just enough to keep the leads that come in from slipping away without you noticing.Key takeaways for coworking & flexible workspace operators:A simple sales process is critical so that it runs every day and fits around your work instead of fighting it.Picturing the person who'd take the desk is often more useful than the next round of marketing.Three stages is enough. New enquiry, in conversation, closed.One question, every time. Ask each enquiry where they found you and write it down.Two numbers, once a month. Tours carried out and new invoices sent gives you your conversion picture.Start small this week: A coffee, a notebook and three columns is all you need to begin.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Pricing your space sits in a category of its own.The numbers come together quickly enough. The harder part is sitting with what a change might mean for the members who've stayed with you, who've shaped the community in your space and who you'd rather not lose. That weight is real and it's part of what makes you the kind of operator your members are happy to keep coming back to.In this Flex Rewind, Graham and Anne-Marie come back to the topic of pricing. They cover why standardised pricing protects the trust at the heart of your community, where private rates genuinely belong for at-scale clients, why it's okay to charge fairly for what your space provides and how clear bundles can take the friction out of the day-to-day for both you and your members.Key takeaways for coworking & flexible workspace operators:Standardised, public pricing protects the trust your members place in you and the conversations they have with each other Private rates make sense for clients taking a meaningful slice of your desksPassing rising costs through with care is part of looking after the business that holds your communitySome members stepping back when rates shift is part of running a healthy business, not a sign you've fallen short on the care you've shownClear bundles ring-fence fair usage and avoid the awkward meeting room conversation before it landsFlexibility is a kindness, and letting members pick what fits how they actually work is part of why they stayThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Scaling a coworking space is a milestone worth pausing over. If you are looking at opening a second location or you already have a handful of spaces running, you have built something that works well enough to grow from. Scaling also tends to come with feelings that rarely get talked about out loud, like the tiredness, the overworked team and the Sunday evening reports that take longer than they should.In this Flex Rewind, Anne-Marie and Graham discuss what scaling actually looks like from the operator's seat. They talk through why taking stock of what you already have is part of growing well, how to hold space for the fact that every location inside your brand will have its own personality and what to look for in the systems underneath your business so they carry your team well as you grow.Wherever you are on your scaling journey, this one was made for you.Key takeaways for coworking & flexible workspace operators:Scaling is the reward for a lot of quieter work that came before and it is worth celebrating before adding moreLooking honestly at the spaces you already run is often where the next stretch of good growth startsEvery location inside your brand will have its own rhythm and that is part of what keeps a growing brand feeling aliveThe process and tech underneath your business is what holds the brand together as each site takes on its own personalityThe tools you choose at this stage need to support your team, your managers and the people you are reporting toThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

When you're deep in the day-to-day of running a space, brand can feel like something that belongs to other people. The operators with bigger budgets or the ones who seem to just get it naturally. In this Flex Rewind from our conversation with Emilie Lashmar, Creative Director at TOGETHER and Director of GCUC UK, we explore why brand has very little to do with logos or colour palettes and everything to do with the decisions you're already making every day.How you welcome people, how you respond when things go wrong, how you treat a member on their way out. That's your brand in action and it's already stronger than you might think.Emilie shares why replicating another operator's approach tends to fall flat and what actually works when you're trying to build something that feels true to you and your space. Whether you're in your first year or well established, the encouraging message here is that branding is a skill you can grow into. You don't need to have it all figured out on day one, you just need to begin somewhere honest.Key takeaways for coworking & flexible workspace operators:Your brand is already being shaped by how you operate every day. The small, human moments matter far more than visual identity.Replicating what's worked for another space can leave your brand feeling disconnected from who you are, your team and your community.Writing down why you do this work, honestly and in your own words, is a practical first step towards articulating your brand.Branding is a learnable skill. You don't need a creative background to build something people genuinely connect with.Taking people on the journey with you as things evolve builds deeper loyalty than a perfectly polished front ever could.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

How much time do you spend reaching out to the businesses in your area? Not the freelancers or the solo workers who already know what coworking is, but the employers with remote teams who have probably never set foot in a space like yours and the companies thinking about releasing their office lease, but wanting to still give their team a place to work from.It is a detail that a lot of operators might have not considered, but as the profile of coworking members continues to evolve, it is becoming one of the more important questions in the room.In this Flex Rewind, Graham and Anne-Marie dig into the growing opportunity for operators to build relationships directly with employers who have remote or hybrid teams. The conversation covers the hidden costs companies face when equipping people to work from home, the tax efficiency of a business covering a coworking desk versus an employee funding one themselves, what a membership base built around employer relationships actually looks like in practice and why a workspace shouldn’t be viewed as a perk but as a necessity where people genuinely show up and do meaningful work.Short, focused and full of ideas that operators can act on. If your membership has been built entirely around individuals finding you, this one is worth your time.Key takeaways for coworking & flexible workspace operators:Understanding who pays for the desk changes how you think about retention and long-term revenueSetting up home workers costs employers more than they often realise and a coworking desk simplifies that entirelyIt is more tax efficient for a company to pay for a desk than for an employee to cover it from their own salaryEmployer relationships bring a steadiness to your membership that individual sign-ups alone cannotGoing out and starting conversations with local businesses could add real value to your spaceThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

If someone walked into your space for the first time, would they know straight away what kind of place it is or would they need a while to figure it out?Hotels and hostels both sell beds, nobody ever confuses the two. Coworking and flexible workspaces also both sell desks but plenty of operators are trying to be both at once and that is where it starts to get complicated.In this episode, Anne-Marie and Graham work through an analogy that sounds simple on the surface but opens up a lot once you really get into it. The hostel experience is social, high energy, community driven and built around people who want to be part of something while they are there. The hotel experience is private, service led, predictable and built around people who want things to just work without the noise.Both are profitable, both are clear on who they are for, neither is sitting in the middle trying to be all things to all people.So where do coworking and flexible workspaces sit in all of this and what happens when an operator is not entirely sure of the answer?The conversation covers what your audience psychology actually tells you, why your team needs to be as clear on your identity as you are, how you can borrow smart ideas from both ends of the spectrum without losing focus and why getting stuck in the middle is the one place you really do not want to be.This one is worth a proper listen, a conversation that has you thinking about your own space long after the episode is over.Key takeaways for coworking & flexible workspace operators:Clarity on what your space is attracts the right members faster, retains them longer and makes conversion easierYour team, your offer and your environment all need to reflect the same identityListening to why people actually come to your space is where the real insight livesYou can borrow elements from both ends of the spectrum but your members will feel it if you have not made a choiceGetting stuck in the middle is the one position that tends to work out for nobodyThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

If someone asked you what your lead-to-tour conversion looks like right now, would you have an answer?In this episode of Flex That Worx, Anne-Marie and Graham unpack something that comes up again and again with operators. It can feel like an occupancy issue, but when you take a closer look, it’s actually about what’s happening behind the scenes.Community plays a huge role in any space, it keeps people engaged and connected. When it comes to growth, there needs to be a bit more structure around how enquiries are handled, how conversations progress, and how decisions are tracked.This conversation looks at where things can start to slip. Follow-ups that take longer than intended, pipelines that exist in people’s heads rather than anywhere visible and tours that don’t always translate into members.We also spend time chatting about occupancy and why it doesn’t always reflect what’s going on in the business.If you’ve ever had the sense that things should be converting better than they are, this will be the episode you need to hear this week.Key takeaways for coworking operators:Community strengthens retention but growth needs structure behind itResponse time shapes how your space is experienced from the first interactionA simple, visible pipeline can bring clarity very quicklyConversion becomes easier to understand when it’s actually trackedOccupancy doesn’t always reflect how sustainable the business isThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Events have always been part of coworking. Breakfasts, meetups, workshops, the occasional Friday social. But anyone running a workspace knows the real question isn’t whether events matter.It’s whether they’re actually driving value for your members.In this episode of Flex That Worx, we sit down with Emilie Lashmar, Creative Director at TOGETHER and Director of GCUC UK, to unpack what events can really do for a coworking brand when they’re designed with intention.What we explore in this episodeHow events can become the energy source inside coworking spacesHow community activity can influence a town's/city’s wider ecosystemThe challenge of measuring the real impact of eventsWhy brand in coworking is much more than visualsThe evolving relationship between independent operators and larger flex brandsHow operators can look after themselves while building communityEmilie’s coworking journey started in Brighton at PLATF9RM, where community and events became the heartbeat of the space. Not in a forced way, but through the simple idea that bringing the right people together often leads to opportunity. Businesses grow. Collaborations happen. The town / city ecosystem starts to feel a little stronger.From those early days running events inside a coworking space to shaping major industry gatherings like GCUC, Emilie has seen how experiences shape brand in ways other types of marketing alone never can.The conversation moves through a lot of ground familiar to workspace operators. Event fatigue, burnout, the pressure to keep calendars full, the tricky balance between community energy and running a sustainable business.There’s also a deeper discussion about brand itself. Not the visual identity side, but the behaviours that shape how a workspace is experienced every day.Because in coworking, brand is rarely something you can point at, it’s something people feel.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with Emilie on LinkedIn, visit her website and learn more about Together & GCUC UK.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

When someone joins your space, in the busyness of signing them up do you and your team stop to consider who is actually paying for the desk?In this episode of Flex That Worx, we explore a shift that coworking operators are noticing. As coworking becomes more mainstream, more employees of established businesses are choosing to work from coworking spaces and in many cases they are covering the cost themselves.We chat through what this model means for a coworking space, for revenue stability, for retention and for how you define your ideal customer. If the employer is funding the desk, the relationship changes. If the employee is funding it, the risk profile looks different.We also look at the perception gap that still exists. Many nine to five workers assume coworking is not for them. That it is built for freelancers or creatives. Yet in reality, most spaces today are more than capable of supporting structured, professional work environments. For operators, this raises practical questions. How easy is it for a business owner to secure a desk for a team member? How visible are you to local companies? And if one company starts to grow within your space, how do you manage that sustainably?Key Takeaways for Coworking and Flexible Workspace OperatorsConsider who is actually funding the desks in your space and what that means for retentionEmployer funded memberships can bring greater stability than relying solely on individual payersMany nine to five professionals still do not see coworking as relevant to themMake it straightforward for business owners to understand pricing and secure desksThink ahead about how much of your space you want allocated to one organisationStay active within your local business community so awareness grows naturallyIf you are thinking about consistency of sales and strengthening your foundations for the year ahead, this conversation will give you plenty to reflect on.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Running a coworking space is not easy!It involves signing long leases in a market that behaves month to month. It’s about managing rising expectations, rising costs and a future that feels harder to predict every year.In this episode of Flex That Worx, we sit down with Claire Carpenter, who has seen coworking evolve from handwritten membership forms and direct hustling to integrated platforms, AI conversations and operators scaling to multiple locations.Practical Takeaways for OperatorsProtect your own energy as a leaderEnsure your tech stack is saving you time & adding valueAudit your pricing against rising operational costsDefine your core audience clearlyThis isn’t a hype-filled future of work discussion. It’s a grounded conversation about what leadership actually looks like when you’re the one carrying the risk.We talk about sustaining yourself over the long haul, navigating a growing transactional member base, designing community into your strategy and using technology properly, not just collecting subscriptions.If you’re building a workspace you want to still be proud of in ten years time, this episode will feel very real.Connect with Claire and learn more about her work at Claire Carpenter Coaching hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

You can be busy with tours and still feel stuck. People come in, they like the space, they compliment the atmosphere and then they leave until you hear later that they have chosen not to become a member. A reason we hear often from coworking operators is price.In this episode of Flex That Worx, we break down this frustration properly instead of rushing to fix it with discounts & how marketing is a key part to understanding who you actually serve best. We talk about:What happens when marketing starts with platforms instead of peopleThe difference between speaking to a remote worker paying from their own pocket and speaking to an employer deciding where their team should workHow the message changes when you understand who is actually holding the budgetWe also get into the practical marketing side such as how your website might be quietly blocking bookings, mission statements that overshadow the transaction and can result in nobody hearing or joining you on that mission & how social media can feel busy but not providing the value you need from it.There is a pressure to be everywhere for coworking spaces when it comes to marketing, we discuss how important clarity and consistency are over high volume of different activities.At the end of the episode, we speak about retention. Even at high occupancy, members always have alternatives. Working from home, trying somewhere new or changing routines. Marketing does not stop when desks are filled, it can become a lever to reinforcing value.If you are questioning where to focus your marketing next, this episode brings it back to something simple.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Marketing a coworking space is rarely the main job on the list for an operator but it is often the one that determines whether a space grows, stalls or quietly struggles.In this episode of Flex That Worx, we’re joined by Jack Regan from Trend 7 Media for an honest conversation about what actually works when it comes to coworking marketing. Trend 7 Media is a Content Marketing Agency for B2B Tech brands and they have experience helping spaces in the coworking industry with their marketing.We talk about why marketing needs to start with clarity around what your space stands for, how real member stories consistently outperform polished campaigns and why community impact often happens well beyond the walls of your workspace.The conversation also explores practical realities, from driving enquiries in the first 30 days, to staying visible when you’re already close to capacity and avoiding the trap of endless planning that never turns into action.This episode is for coworking and flexible workspace operators who want marketing that feels manageable, human and aligned with how their space actually works.Key themes discussed in this episode for coworking & flexible workspace operators:Why clarity on goals shapes better marketing decisionsHow member stories create trust and connectionWhat community impact looks like in everyday practiceHow consistency builds momentum without chasing perfectionThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Coworking spaces and gyms tend to be discussed in very different circles but when you stand back and look at both models, they are more alike than we think. A few similarities we noticed are they both sell memberships, depend on retention and they only work if people actually show up.In this week’s episode of Flex That Worx, Anne-Marie and Graham dig into why gyms have become very good at understanding routine, habit, and real human behaviour and what coworking operators can take from that. The conversation explores why people keep showing up to spaces that fit into their lives, even when those spaces are not perfect. It challenges the idea that better equipment, better coffee, or more events are what drive engagement, and instead looks at timing, accessibility, confidence, and clarity of purpose.They also unpack the challenges operators need to manage such as intimidating first days for new members, over-engineered onboarding, serving very different people in the same space, and the mistake of assuming community can be manufactured on demand.This is not about turning coworking spaces into gyms. It is about learning from an industry that understands where it sits in people’s lives, and designs around that reality.Key takeaways for coworking and flexible workspace operators:If your space does not fit into someone’s routine, no amount of fancy equipment will fix thatAccessibility and opening hours often matter more than amenitiesOver-structured onboarding can create pressure rather than confidenceOne space can successfully serve different audiences at different timesCommunity is an outcome of environmentExisting members still need support even if they have been there for years Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Coworking spaces have traditionally been designed around desks, meetings, and laptop-based work. But a growing group of workers do not fit neatly into that model.In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore whether coworking spaces are truly set up to support creators, people whose work depends on content, visibility, and personal branding.Creators work differently from traditional freelancers or remote employees. They often need a quiet space at short notice, spaces suitable for filming or recording, and access to equipment that is difficult to justify or maintain at home. Many coworking spaces were never designed with this type of work in mind, which can unintentionally create friction for both operators and members.This episode looks at what it would actually mean to serve creators well, without overengineering your space or compromising your existing business model. The conversation covers practical considerations around layout, sound, equipment, membership structures, and how operators can assess whether this audience makes sense for their location.For coworking and flexible workspace operators thinking about future demand, this episode offers a grounded, realistic look at an audience that is already present in many local markets.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

In this Flex Rewind episode of Flex That Worx, we take a closer look at why niche coworking and flexible workspace models are gaining momentum, and why clear positioning is becoming critical for operators.Graham Clarke, Anne-Marie Murphy and Joe Averill discuss how flexible work has evolved beyond its early roots in freelancer-led coworking and traditional serviced offices. As remote and hybrid working have reshaped demand, many operators now sit somewhere between the two models, combining flexibility with a more defined workplace experience.As competition increases, the conversation turns to the importance of focus. Rather than trying to appeal to everyone, successful spaces are making deliberate choices about who they are built for, and just as importantly, who they are not.From professionally oriented environments serving legal and financial firms to tightly curated tech communities, niche strategies are emerging as a way to stand out and protect culture.This is a grounded discussion for coworking and flexible workspace operators thinking about positioning, community fit, and long-term sustainability in a crowded market. If you are refining your proposition or questioning how narrow your focus should be, this episode offers practical insight from lived experience.To get the full breakdown of insights, listen to the full episode hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

As the coworking & flexible workspace industry continues to mature, success in 2026 will come from getting the fundamentals right.In this Flex Rewind episode of Flex That Worx, Anne-Marie and Graham break down what operators should be focusing on this year in 2026. From setting meaningful goals and tracking the right KPIs, to reducing manual work and making your space easier to find and join, this conversation is all about clarity and simplicity.They explore why defining your niche matters more than ever, how technology and AI can free teams to focus on higher-value work, and what the continued mainstreaming of coworking means for operators of all sizes.A practical, forward-looking episode for coworking and flexible workspace operators who want to build strong foundations and succeed in 2026 with confidence.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

What happens when a coworking space is designed around real human needs, not trends or templates?In this episode of Flex That Worx, we sit down with Suzanne Murdock, MD & Co-Founder of The Hub Newry and Coach & Mentor for Micro Business Leaders + Coworking & Flex Space Operators.The Hub Newry is a long-standing coworking space provider based in Newry, Northern Ireland. Suzanne shares how personal experience, starting over, and building a business shaped her approach to coworking from the very beginning.This conversation explores what it really takes to create workspaces that last. From intentional onboarding and member alignment, to balancing flexibility with structure and using technology to protect human connection rather than replace it.This episode is for operators who care about sustainability, retention, and impact, not just filling desks.In this episode, we explore:Why belonging is the foundation of successful coworkingHow long-term relationships outperform short-term growthThe role of onboarding in protecting cultureWhere technology fits in people-first workspace operationsTo learn more about Suzanne & The Hub Newry, visit: Powering Productivity PodcastBlogSuzanne’s LinkedInThe Hub Newry InstaThe Hub Newry NewsletterSuzanne’s free download - ’The Quiet Reset'Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

In this episode of Flex That Worx, Anne-Marie and Graham reflect on the defining developments of 2025 for coworking and flexible workspaces. Drawing on conversations from industry events including Coworking Europe in Berlin, operator interviews across regions and our own insights at Baseworx, they unpack how the market is maturing and what that means for operators.Topics include the growing professionalisation of the sector, the practical benefits of technology and AI, and why community remains the core driver of member retention. Anne-Marie and Graham share direct, actionable advice for auditing your space, reducing administrative load, and designing experiences that turn visitors into long term members. The episode finishes with focused guidance for setting clear goals as you plan for 2026.What you will learnHow the customer profile for coworking has shiftedHow affordable tech can free your time for community workPractical ways to audit your offering and operationsWhy behaviour-led design improves member fit and retentionSteps to strengthen operational resilience before you scaleListen now to get pragmatic next steps for your space and a clear view of priorities for the year ahead.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

In this episode of Flex That Worx, we are delighted to speak with Ashley Proctor, Founder of the Creative Blueprint, Founding Executive Director at Coworking Canada & Co-Founder of The Coworking IDEA Project!Ashley has spent years helping shape community driven coworking across Canada and beyond. Ashley shares her perspective on how coworking has grown from small, creative studios into a wider movement focused on people first working environments.We explore how collaboration, flexibility and shared ownership are becoming core expectations in modern workspaces. Ashley also reflects on her experience with community led events such as Coworking Canada Unconference, where participants guide the conversation and help shape the topics that matter most.This episode is a grounding reminder that coworking is evolving quickly and that operators who keep the human experience at the centre will be best placed to thrive.Key Takeaways for Operators• Community shaped environments create stronger engagement• Spaces grow faster when they support a wide mix of people and workstyles• Flexible, people centred design is becoming essential in modern work• Shared learning and collaboration help operators stay resilient in a changing landscape• Coworking continues to influence how people expect to work, connect and growThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with Ashley on LinkedIn! Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

In this episode of Flex That Worx, we’re joined by Joe Averill, Founder and Managing Director of LEVEL, to explore what a tenant-first approach really means for the future of workspaces.Joe shares how LEVEL is challenging traditional landlord-led models by advocating solely for tenants, ensuring fairness and transparency in every deal. We discuss the changing needs of tenants, the growing role of technology, and how relationships built on trust will shape the next phase of office evolution.Key Takeaways for Coworking & Flex Space Operators:Prioritise member advocacy and transparency.Use technology to improve experience, not add friction.Design with flexibility and wellbeing in mind.Build relationships that outlast transactions.Whether you manage a single coworking hub or a network of flexible spaces, Joe’s insights offer a valuable look at how people-centred design, digital adoption, and partnership thinking can help operators thrive in a changing market.Listen now to gain practical ideas on how to align your space, your systems, and your strategy with the expectations of tomorrow’s tenants.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with Joe on LinkedIn! Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Community is one of the most overused words in coworking, yet one of the least defined. In this short episode of Flex That Worx, Graham breaks it down to its most human, practical level, stripping away the jargon and getting to the heart of what really makes a space feel connected.For Graham, community is not about the over-enginerring of events or perfectly curated networking moments. It is the everyday interactions that show people they belong.It is the simple hello first thing in the morning, the wave you get from someone passing a meeting pod, the small chats that happen between tasks. Community, at its core, is people. Good people, doing their work, sharing a space, looking out for each other in small but meaningful ways.Operators play a big part in enabling this. Not by forcing it, but by setting the tone. Creating an environment where kindness is normal. Encouraging moments of connection without over-engineering them. Being present enough that members feel welcome, yet giving people the space to work in their own rhythm.In this episode, we explore what community actually looks like in action and how operators can nurture it in a way that feels genuine, sustainable and true to the everyday reality of coworking life.A simple, grounded reminder that community is not a strategy, it is a feeling people leave with at the end of the day.To listen to our full episode on Building Community in Coworking, listen hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

Bundles can make your pricing easier to understand and easier to sell, but only if you keep them clear and flexible. In this Flex Rewind, we explore how coworking spaces can design bundles that work for both the operator and the member.We talk about why simple structures are more effective than complicated packages and how transparency removes confusion at the point of purchase.We also look at how bundles can help you make better use of underused assets like meeting rooms or hot desks. When members can buy a bundle that suits their workflow, they engage with your space more often, and you benefit from steadier revenue throughout the month.This conversation offers a grounded, practical view on pricing for flexible workspaces. It focuses on clarity, ease of use and the everyday realities of managing a coworking space with limited time and resources. No jargon, just clear guidance to help you shape pricing that feels fair to members and commercially sound for your space.To listen to our full episode on Mastering Pricing Reviews, Adjustments & Bundling for your Coworking & Flex Space, listen hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Events can build energy in a coworking space, but only when they are run with structure rather than hope. In this Flex Rewind, we look at how operators can make events easier to plan, manage and measure by gathering the right information from the start. Knowing who is attending, how many people to expect and how these numbers shift over time helps you plan accurately and avoid overspending.We talk through simple ways to track attendance patterns, how to approach post event feedback and why reviewing every event, good or bad, gives you better judgement for the next one.Operators often carry the pressure of trying to make every gathering a success. Here, we share a more realistic view. A quiet event does not mean failure, it means data. With the right process in place you can refine your calendar, protect your time and create events that actually support your members and your business.This episode is designed to help coworking teams build event habits that are practical, repeatable and suited to the real day to day challenges in a flexible workspace.To listen to our full episode on How to Host Successful Events in Your Coworking/Flex Space Without Burning Out, listen hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun.In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office.For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of the member experience. Make it seamless, make it self-serve, and make it easy for people to choose you.To listen to our full episode on Tech Foundations for Thriving Coworking Spaces, listen hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Every coworking space has its own rhythm, but success comes from knowing who you’re really designing for. In this episode, we explore why tailoring your workspace to different audiences is essential if you want to attract and retain the right members.From the quiet-focused worker who values deep concentration, to the social collaborator who thrives on conversation, your members’ working styles shape how your space should feel, flow and function. We discuss how future generations of members will expect a more immersive experience, from seeing detailed desk layouts before they book, to expecting transparency about how spaces fit their needs.The message is clear: no matter how you design or manage your space, it has to be the right fit for your community. This episode offers practical ideas on how to get closer to your members, understand their preferences, and build a space that works for them because when your workspace reflects the people who use it, everything else falls into place.To listen to our full episode on What PropTech Connect London 2025 Taught Us About the Future of Coworking, listen hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Understanding your coworking audience isn’t just good marketing, it’s the foundation of every thriving coworking community. In this episode, we explore how research and insight can help operators build spaces that genuinely resonate with the people they’re designed for.Defining Your Unique BrandWe discuss how to clarify what makes your space distinctive and use that to attract the right members. Market Segmentation and Audience TargetingNot every coworking space is for everyone. We dive into how identifying and serving your niche can build stronger engagement, foster loyalty, and improve retention across your community.Whether you’re running one space or several, this short episode offers actionable ideas for refining your positioning, strengthening your brand, and growing a community that feels right at home in your space.To listen to our full episode on Not Just Another Space: How to Stand Out in a Crowded Market, listen hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

As your coworking & flex space business expands, consistency becomes the cornerstone of growth. In this Flex Rewind, we explore how technology can transform your ability to scale confidently across multiple locations while keeping your brand experience seamless.Unified Brand ExperienceLearn how to create a cohesive member journey across every site. From front-desk processes to digital systems, standardising your approach ensures that both staff and members experience the same smooth interactions wherever they go.Scalable Tech SolutionsDiscover how multi-location software and real-time analytics empower operators to make informed decisions, streamline operations, and remove the guesswork from expansion.Engage and Retain at ScaleGrowth shouldn’t come at the cost of community. We unpack practical ways to maintain your ethos, recognise loyal members, and nurture connections across your network as your footprint grows.If you’re planning to open new sites or refine how your current ones connect, this short episode will help you evaluate what’s working, identify what’s holding you back, and scale with confidence.To listen to our full episode on Tech Foundations for Thriving Coworking Spaces, listen hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

University students might just be your next wave of coworking members. With housing shortages and hybrid learning reshaping student life, many are looking for affordable, community-driven places to study, create and connect.In this Flex Rewind, we explore how coworking spaces can collaborate with local colleges and universities, offer subsidised desks, and build relationships with a new generation of professionals. We look at the value of fresh energy and ideas in your space and why students could be an untapped source of long-term members.To listen to our full episode on Discovering Hidden Opportunities: Expanding Your Coworking Customer Base, listen hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!Keywords: coworking students, coworking community, flexible workspace growth, coworking audience development, university collaboration

Every coworking space has its peaks and dips, the key is knowing how to use those quieter seasons to your advantage. In this Flex Rewind, we discuss how operators can stay proactive during slow periods.From upgrading your space and refreshing your marketing to engaging existing members and finding new audiences, we share practical ways to keep momentum steady year-round. Learn how to understand your community’s rhythm, plan ahead, and turn downtime into a strategic advantage.To listen to our full episode on Managing Peak & Quiet Seasons in your Coworking & Flex Space, listen hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!Keywords: coworking business tips, seasonal coworking strategy, coworking marketing, member engagement, coworking operations

Pricing your coworking space can make or break your business. Set it too high and you risk empty desks. Too low and you undercut your own value and the wider community.In this Flex Rewind, we break down the hidden dangers of both ends of the pricing scale and why transparency with members matters more than ever. From unexpected add-on fees to undercutting local competitors, we explore how to build trust, protect your margins, and ensure your pricing strategy actually supports your long-term growth.To listen to our full episode on Pricing Strategies, listen hereThanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!Keywords: coworking pricing strategy, coworking business model, flexible workspace management, coworking transparency, coworking fees

In this episode of Flex That Worx, hosts Anne-Marie Murphy and Graham Clarke uncover how coworking operators can discover new, often overlooked customer groups to grow their communities. Drawing on insights from real operators and Baseworx’s daily conversations with space managers, the discussion explores how rethinking your audience can unlock new opportunities for sustainable growth.Key Themes:Broadening Your Reach: Many operators focus on freelancers and start-ups, yet there’s a growing number of professionals seeking flexibility without knowing coworking exists. Expanding beyond the traditional customer profile can help future-proof your space.New Audiences with Real Potential:University and Mature Students: With many studying remotely and struggling for suitable study environments, coworking spaces can offer a professional setting for focus, connection, and career exposure.Young Professionals and Graduates: Many enter the workforce without ever experiencing an office. Coworking spaces can fill that gap by offering structure, social connection, and exposure to industry networks.The Unaware Majority: A surprising number of people walk past coworking spaces daily without realising they’re open to the public. Raising awareness through local partnerships and visibility campaigns can transform this untapped audience.Practical Growth Ideas: Partner with local universities, offer flexible or student-friendly membership options, and strengthen community visibility through local events, digital marketing, and networking.Takeaway for Operators:Growth doesn’t always come from new locations. Sometimes it starts with a fresh look at who your space could serve. By adapting your message and access model to new customer groups, you can build a more inclusive and vibrant coworking community.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore the pivotal role of technology in transforming coworking and flexible workspaces. Whether you're just starting out or looking to expand, this episode offers invaluable insights tailored to each stage of your growth journey.Key Points:New / Greenfield: Laying the Groundwork (04:45-13:12)Launch with Impact: Kickstart your coworking space with a robust, user-friendly website that simplifies bookings and inquiries. Highlight key offerings like meeting rooms and hot desks to capture early interest and drive revenue.Community Connection: Foster a sense of belonging from day one by leveraging platforms like WhatsApp to build a vibrant community among your initial members.Essential Tech Setup: Equip your space with a foundational tech stack, including a seamless booking system and basic accounting tools, to ensure smooth operations from the outset.Stabilising: Enhancing Efficiency (13:13-22:25)Harness Feedback: Implement regular surveys to capture member insights, enabling you to refine your offerings and enhance member satisfaction.Streamline Operations: Adopt integrated systems that alleviate administrative tasks, allowing you to focus on delivering an exceptional member experience.Strategic Marketing: Develop a targeted marketing plan that includes local partnerships and events, driving member acquisition and retention.Scaling: Expanding with Confidence (22:26-40:45)Unified Brand Experience: Ensure consistency across multiple locations by standardising processes and systems, facilitating seamless staff transitions and member interactions.Scalable Tech Solutions: Embrace advanced software that offers real-time analytics and supports multi-location management, empowering you to scale efficiently.Engage and Retain: Maintain a strong community ethos by recognising long-term members and creating networking opportunities, even as your space expands.Conclusion:In this episode, listeners gain a comprehensive understanding of how technology can be a game-changer at every stage of their coworking journey. From launching with a strong digital presence to streamlining operations and scaling with confidence, Anne-Marie and Graham provide actionable strategies to ensure your space not only functions smoothly but also fosters a thriving community.By implementing these insights, operators can transform their workspaces into hubs of innovation and collaboration, setting the stage for long-term success in the dynamic world of coworking.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Join Anne-Marie Murphy and Graham Clarke, as they explore the future of coworking and flexible workspaces through insights from PropTech Connect London 2025. This episode highlights the emerging trends in building productivity, efficiency, and wellbeing, and how these innovations are set to transform the coworking landscape.Key Takeaways for Coworking/Flex Space Operators:Embrace sensors, data, and AI to deliver optimal environments for both employers and landlords.Prepare for the integration of these technologies into coworking, following the path of remote work and hybrid models.Focus on creating flexible, adaptable spaces that can quickly respond to changing needs and preferences, ensuring long-term member satisfaction and retention.Key Points:The Two Sides of the Workplace Coin:Tenants (Employers): Seek to provide an optimal environment that boosts productivity and supports collaboration. Building Owners (Landlords/Operators): Aim for efficiency and profitability, ensuring every square foot is optimised.From Occupancy to Outcomes:Move beyond occupancy as a metric to focus on environmental and behavioural data. Utilise air quality, light, sound, and humidity sensors to enhance staff performance. Implement motion and occupancy data for targeted cleaning and maintenance.Data with Purpose:Leverage AI to make sense of complex data, enabling real-time adjustments for improved staff experiences and leaner operations. Predictive cleaning, dynamic desk allocation, and energy use that adapts to occupancy levels.The Return-to-Office Reality:Emphasise the need to "earn the commute" by offering valuable workplace experiences. Highlight the importance for landlords to maintain occupancy and profitability.The Next Wave: Digital Twins:Explore the potential of digital twins to design workplaces that support collaboration and productivity. Use virtual replicas to test layouts and forecast utility, reducing wasted space and capital expenditureConclusion:While these innovations are currently leading in commercial real estate, they are poised to reshape coworking spaces. Operators who embrace data-driven, human-centred design will not only satisfy members but also enhance their business resilience and efficiency.Stay ahead by tuning into this episode and discover how these PropTech advancements can be applied to your coworking or flexible workspace.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: coworking spaces, flexible workspaces, PropTech, AI in coworking, digital twins, workspace productivity, sustainable office design, smart building technology, tenant satisfaction, workspace efficiency.

In this episode of Flex That Worx, we delve into the art of hosting successful events in coworking and flexible workspaces without succumbing to burnout. Join Anne-Marie Murphy and Graham Clarke as they share their experiences and insights on managing events that engage members and promote your space effectively.Key Points:Understanding the Event Dilemma: Discover why events, while crucial for member engagement, often become a drain on resources and energy for coworking operators.Strategic Event Planning: Learn how to align events with your space's core functions and member interests, ensuring they add value without overextending your team.Community Involvement: Explore the benefits of involving your community in event planning, allowing members to contribute ideas and take ownership, reducing the burden on operators.Measuring Success: Gain insights into evaluating event success through metrics like attendance, budget management, and member feedback, ensuring a positive return on investment.Sustainable Practices: Uncover strategies for maintaining a balanced event calendar, leveraging technology, and fostering partnerships to streamline operations and enhance member experiences.Key Learnings:Events should be aligned with both the space's core functions and member interests to maximise impact.Involving the community in event planning can reduce operator workload and increase engagement.Effective use of metrics and feedback is essential for evaluating event success and improving future initiatives.Sustainable event practices help maintain operator well-being and ensure long-term success.Conclusion:By implementing these strategies, coworking and flexible workspace operators can host impactful events that foster community engagement and drive business growth, all while maintaining their well-being. Tune in to learn how to create a thriving event culture in your space without burning out.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: Coworking, Flexible Workspaces, Event Management, Community Engagement, Workspace Operators, Burnout Prevention

Join us on this episode of Flex That Worx as we delve into the inspiring journey of the RDI Hub, a pioneering co-innovation space nestled in the scenic County Kerry. In this episode, Megan Daly-Tyrrell, Business Development Manager at RDI Hub, shares how this unique facility is transforming rural innovation and supporting the growth of the region.Key Points:Visionary Beginnings: Discover how the RDI Hub was born from the visionary efforts of Brian McCarthy, founder of Fexco, and how it has grown into a state-of-the-art facility.Co-Innovation Concept: Learn about the RDI Hub's unique approach as a co-innovation space, offering not just workspace but comprehensive support for research, business development, and job creation.Community and Support: Megan discusses the importance of community building, mentorship, and the support provided to members, fostering innovation and collaboration.Rural Impact: Explore the impact of the RDI Hub on the local economy, creating 100’s of high-value jobs and supporting over 100 companies in just a few years.Navigating Challenges: Gain insights into the common challenges faced by coworking spaces, and how they have been overcome.Key Takeaways for Coworking/Flex Space Operators:Embrace Community Building: Foster a sense of belonging and support among members to enhance retention and collaboration.Offer Comprehensive Support: Provide services that go beyond workspace, such as mentorship and development resources.Leverage Local Impact: Recognise the potential of rural areas to become thriving innovation hubs with the right vision and investment.Adapt to Challenges: Be prepared to navigate challenges like member retention and external disruptions with resilience and adaptability.Conclusion:Megan Daly-Tyrrell's insights reveal the power of community and innovation in transforming rural areas into thriving hubs of activity. This episode is a must-listen for coworking and flexible workspace operators looking to harness the potential of rural innovation and community-driven growth.Visit RDI Hub’s Website: https://rdihub.com/Follow them on LinkedIn: https://www.linkedin.com/company/rdi-hub/ Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: Co-innovation, flexible workspaces, rural innovation, coworking, community building, RDI Hub, County Kerry, workspace support, job creation, Brian McCarthy, Fexco.

Welcome back to Flex That Worx, the podcast where we tackle the real challenges of running a coworking and flexible workspace.In this episode, we're diving into how to manage both the quieter months and the bustling peak times. Whether the phones have stopped ringing or are ringing off the hook, these moments are filled with potential. Join us as we explore how to transform these periods into opportunities for growth, innovation, and deeper connections.Key Points:Embrace the Rhythm: Every workspace has its unique ebb and flow. We'll guide you in understanding these natural cycles, empowering you to navigate both quiet and peak times with confidence and foresight. Seize the Quiet Times:Discover how to leverage downtime for strategic planning, refreshing your space, and strengthening community ties. This is your chance to innovate, refine, and prepare for the bustling times ahead.Maximise Peak Times:Learn how to efficiently manage resources and maintain a high-quality experience for all members during busy periods.Smart Marketing Moves:Get inspired with marketing strategies that align with your audience's seasonal habits, keeping your space vibrant and top-of-mind throughout the year.Build a Thriving Community:Uncover the secrets to nurturing a vibrant community culture that supports and uplifts every member, turning your space into a hub of collaboration, creativity, and camaraderie.Conclusion:Both quiet and peak months are opportunities in disguise. By embracing the natural rhythm of your business and focusing on growth and community, you can transform these periods into powerful opportunities.Tune in and let's make your coworking space a beacon of innovation and connection, no matter the season. Together, we'll turn challenges into triumphs and create a space where everyone thrives.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: coworking, flexible workspaces, seasonal demand, community engagement, marketing strategies, resource management

In this episode of Flex That Worx, we delve into the intricacies of pricing reviews, adjustments & bundling for coworking and flexible workspaces. As costs fluctuate, from coffee to energy, maintaining a balanced pricing model becomes crucial. Graham & Anne-Marie discuss the importance of regular pricing reviews and the challenges of adjusting prices in a service industry where costs are ever-changing.Key PointsPricing ReviewsRegularly assess your cost base to ensure your pricing reflects current market conditions. Annual reviews are recommended to avoid alienating members with frequent changes.Cost ManagementImplement a robust cash flow model and contingency plans to stay ahead of rising costs. This proactive approach helps in making informed pricing adjustments.Bundling & FlexibilityExplore tiered pricing models and bundles to cater to diverse client needs. Offering add-ons like meeting room time or equipment can enhance value without complicating pricing structures.CommunicationClear communication with members about pricing changes is essential to maintain trust and avoid confusion.Conclusion:Adapting to market changes is vital for the success of coworking spaces. By understanding your costs, implementing flexible pricing models, and maintaining open communication with members, you can ensure your space remains competitive and profitable. Tune in to learn how to navigate the complexities of pricing in the coworking industry and position your space for success. Don't forget to subscribe for more insights and strategies to simplify and scale your workspace operations.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: coworking, flexible workspaces, pricing, coworking operators, cowork, coworking space, flex work, flexible workspace

Welcome back to another episode of Flex That Worx, where we explore pricing strategies for coworking and flexible workspaces. We discuss how to set the right prices for desks, meeting rooms, and service bundles. The conversation draws on real-world examples from Ireland, Europe, the US, and the UK, providing practical insights for operators at every stage of their journey.This episode is designed for coworking and flexible workspace operators who are eager to optimise their pricing strategies for better market positioning and increased customer satisfaction!Key PointsThe Science of PricingPricing is more than just numbers; it's about the value and perception it creates. We discuss how to position your space in the market effectively.Avoiding Pricing PitfallsLearn about the dangers of undercutting competitors and the importance of clear, transparent pricing to avoid hidden fees that can deter potential clients.Maximising Meeting Room RevenueMeeting rooms can be a significant revenue stream. We explore how to balance member use with external bookings to maximise profitability.Embracing Value-Based PricingShift your focus from simply filling seats to highlighting the unique value your space offers. This approach can enhance customer satisfaction and loyalty.The Power of FeedbackActively seek and embrace feedback to refine your pricing strategies. Understanding customer needs and market demands is crucial for staying competitive.Conclusion:Pricing is a complex but crucial aspect of managing a coworking space. By focusing on transparency, value, and customer feedback, operators can effectively position their spaces in the market and ensure long-term success.Tune in to gain actionable insights and strategies that will help you refine your pricing approach and enhance your workspace's appeal.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: coworking, flexible workspaces, pricing, coworking operators, cowork, coworking space, flex work, flexible workspace

Welcome back to Flex That Worx, today we are speaking about Branding Essentials for New Operators. In this short episode, we focus on the unique challenges faced by smaller operators who are just starting out. With the market becoming increasingly competitive, it's essential to stand out and create a brand that truly resonates with your target audience.Key Points:Defining SuccessSuccess can mean different things to different operators. For some, it's about profitability, while for others, it's about making a positive impact on the community or achieving personal satisfaction. We discuss how to define what success looks like for your space and tailor your goals to align with your vision.Finding Your NicheIn a market dominated by large brands, it's tempting to emulate their strategies. However, the key to success lies in identifying your unique selling proposition (USP) and understanding your ideal client. We explore how to focus on what makes your space special and avoid the pitfalls of trying to mimic larger operators.The Power of Personal TouchOne of the greatest advantages of being a smaller operator is the ability to offer a personal touch that larger brands can't match. We delve into how building authentic relationships with your members can set your space apart and create a loyal community.Grassroots Marketing StrategiesTraditional marketing methods, such as local partnerships and community events, can be incredibly effective for smaller operators. We discuss how to utilise these grassroots strategies to increase visibility and attract potential members to your space.Balancing Resources and AmenitiesProviding top-notch amenities is important, but it's equally crucial to maintain a sustainable operation. We offer insights on how to balance these aspects and engage local stakeholders for sponsorships and collaborations that can enhance your offerings.Conclusion: Smaller coworking and flex space operators have a unique opportunity to create intimate, community-focused environments. By defining clear goals, understanding your market, and leveraging local resources, you can build a successful and sustainable space.Join us in this episode as we explore these strategies and more, providing you with the tools to thrive in the coworking industry.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: coworking, flexible workspaces, branding, coworking operators, cowork, coworking space, flex work, flexible workspace

In today's rapidly evolving landscape of coworking and flexible workspaces, standing out is more crucial than ever. In this episode of Flex That Worx, we uncover the strategies that can transform your coworking space from just another option into a sought-after destination. Whether you're managing a single location or a network of spaces, this episode is packed with insights to help you carve out your niche and thrive in a competitive market.Key Points:Defining Your Unique BrandLearn how to articulate what sets your coworking space apart and how to leverage that uniqueness to attract and retain members. Graham shares his expertise on building a brand that resonates with your target audience and stands the test of time.Market Segmentation and Audience TargetingDiscover the power of identifying and focusing on niche markets. We discuss how understanding your ideal members can lead to a more vibrant and engaged community, and why this is essential for long-term success.Creating Community Through EventsExplore the role of events in building a sense of community and belonging. From tech meetups to creative workshops, find out how the right events can draw in like-minded individuals and foster collaboration.Balancing Service LevelsDelve into the art of balancing high-touch services with a self-sufficient environment. We discuss the importance of tailoring your service offerings to meet the diverse needs of your members while maintaining operational efficiency.Adapting to Industry TrendsStay ahead of the curve by understanding the latest trends in coworking and flexible workspaces. From tech-focused hubs to spaces with integrated amenities like childcare, we explore how these trends can be leveraged to enhance your offering.ConclusionAs the coworking industry continues to grow, differentiation is key to success. By focusing on your unique strengths and understanding the needs of your community, you can create a space that not only meets but exceeds expectations. Tune in to this episode for actionable insights and start transforming your workspace into a thriving hub of activity and innovation.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow, subscribe & rate the show where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: coworking, flexible workspaces, brand differentiation, community building, workspace management, niche markets, event strategy, service levels, industry trends, flex work, cowork

In this enlightening episode, we sit down with Andrew Whitaker, the visionary Founder and Managing Director of Culture Co-Working, to explore the evolving landscape of coworking and flexible workspaces.With two thriving locations in Cork City, Culture Co-Working is at the forefront of promoting a balanced work-life approach. Andrew shares his insights on how flexible working hours and professional coworking spaces can enhance productivity and happiness.Key PointsThe Shift from Traditional 9 to 5: Andrew discusses the limitations of the conventional office job and how flexible workspaces cater to the needs of independent professionals.Balancing Work and Home Life: Discover how Culture Co-Working supports individuals in achieving a harmonious balance between their professional and personal lives.Productivity and Happiness: Learn about the correlation between flexible working environments and increased productivity and satisfaction.The Future of Coworking: Andrew shares his vision for the future of coworking spaces and their role in the modern work culture.Join us as we delve into the world of coworking with Andrew Whitaker, uncovering the benefits of flexible workspaces and their impact on our daily lives.For all those flex & coworking workspace operators, this episode offers valuable insights into creating a work environment that supports your members professional and personal aspirations.Tune in to discover how embracing flexibility & understanding your audience can transform your workspace. Don't miss this opportunity to learn from a leader in the coworking industry!Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: coworking, flexible workspaces, work-life balance, productivity, Culture Co-Working, Cork City, Andrew Whitaker, professional coworking space, flexible work, flex work

In this episode of Flex That Worx, Anne-Marie and Graham, delve into the challenges and solutions surrounding underutilised coworking spaces. They explore the reasons behind empty desks and missed revenue opportunities, offering actionable insights for operators of both new and established flexible workspaces.Key Points:User Experience and VisibilityDiscover how poor user experience and lack of visibility can lead to underused spaces. Learn strategies to enhance the user journey and make your space more accessible and attractive to potential clients.Awareness and Market PositioningUnderstand the importance of building awareness in both rural and urban settings. Graham shares examples of how spaces can stand out in competitive markets by knowing their niche and clientele.Optimising User FlowExplore the concept of seamless transactions in coworking, and why reducing friction in the booking process is crucial for success.Business Model AdaptationLearn how to adapt your business model to meet the evolving needs of your community, whether through dedicated desks, meeting rooms, or event spaces. Community and EventsDiscover the power of community engagement and events in driving foot traffic and creating loyal advocates for your space.ConclusionAnne-Marie and Graham wrap up with a discussion on the importance of technology and process optimisation in maintaining occupancy and revenue. They emphasise the need for operators to continuously assess and adapt their offerings to meet market demands and enhance user experience.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: coworking spaces, flexible workspaces, user experience, market positioning, business model adaptation, community engagement, event spaces, technology optimisation.

In this episode of Flex That Worx, we delve into the world of flexible workspaces with a focus on the Inishowen Innovation, located in Buncrana, County Donegal. Join us as we explore the hub's mission to foster innovation and support businesses across the Inishowen Peninsula. Our guest, Anne Marie McLaughlin,  who is the ii Innovation Manager, shares her unique journey from the US tech industry to leading this vibrant innovation space!Key Points:Inishowen Innovation Hub's MissionDiscover how the hub serves as a catalyst for innovation, providing essential support to new companies, remote workers, and small to medium-sized enterprises in the region.Anne Marie's JourneyGain insights into Anne Marie's transition from a career in software and project management in the US to managing a dynamic innovation hub in Ireland. Challenges and StrategiesLearn about the challenges of attracting members to the hub and the strategies employed, including the power of word-of-mouth and local marketing efforts. Community BuildingUnderstand the importance of fostering a collaborative environment where individuals can connect, share resources, and participate in events that enhance their professional growth.Technology and EfficiencyExplore how the hub leverages technology to streamline operations, automate processes, and manage bookings, ensuring a seamless experience for its members. ConclusionJoin us for an insightful conversation that highlights the pivotal role of flexible workspaces in driving innovation and community engagement. Whether you're a coworking space operator, a remote worker, or someone interested in the future of work, this episode offers valuable perspectives on creating and sustaining a thriving workspace community.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieExplore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: coworking, flexible workspaces, innovation hub, remote work, community building, technology in workspaces, workspace management, Inishowen Innovation

Summary:In this episode of Flex That Worx, powered by Baseworx, we delve into the heart of coworking spaces: Community.We explore what community truly means in the context of flexible workspaces and how it can be effectively nurtured to enhance the coworking experience.Key Points:Defining CommunityThe episode begins by unpacking the often overused term 'community' and its significance in coworking environments. Graham shares insights from his experience and highlights the diverse needs of members, from entrepreneurs to employees of large corporations.Design and EngagementDiscover how the physical design of a coworking space, including open communal areas and kitchens, can foster interaction and collaboration. The hosts discuss the importance of allowing members to choose their level of engagement, whether through events or casual interactions.Balancing Diverse NeedsThe conversation touches on the challenges operators face in balancing the diverse preferences of members. From those seeking solitude to those craving social interaction, understanding and catering to these needs is crucial.Cultural Fit and Human TouchThe episode emphasises the importance of ensuring new members align with the existing community ethos. Community managers play a vital role in maintaining a positive atmosphere and facilitating connections.Authenticity and AdaptabilityGraham and Anne-Marie discuss the need for authenticity in building a thriving community and the importance of adapting to the evolving dynamics of coworking spaces.Conclusion:By focusing on authenticity, adaptability, and the human touch, coworking & flex spaces can cultivate vibrant communities that enhance the overall experience for all members. Tune in to discover how to create a space where individuals feel connected, valued, and inspired.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: coworking spaces, flexible workspaces, community, cowork, remote work, technological change, growth, Baseworx.

Summary:In this episode of Flex That Worx, hosts Graham and Anne-Marie from Baseworx delve into the intricacies of managing coworking and flexible workspaces. They explore the often-overlooked admin burdens that operators face and offer insights into streamlining operations for efficiency and growth.Key Points:Understanding Admin Overload: Discover the hidden costs associated with manual processes and disparate systems in coworking spaces. Learn how these challenges can bottleneck growth and limit scalability.Solo Operator Challenges: Anne-Marie and Graham discuss the unique hurdles faced by solo operators, including the reliance on spreadsheets and the risk of key person dependency.Embracing Automation: The hosts highlight the benefits of automating tasks such as invoicing, bookings, and member management. Automation not only saves time but also enhances the member experience by allowing operators to focus on community building.Centralising Systems: Learn about the impact of using multiple systems and the importance of integrating operations to maintain consistency and quality across locations.Adapting to Technological Change: The episode emphasises the need for coworking operators to stay ahead by adopting new technologies and processes, ensuring they remain competitive in the evolving landscape of flexible workspaces.Practical Steps for Improvement: Graham and Anne-Marie provide actionable advice on conducting audits of current systems, identifying opportunities for automation, and engaging staff in decision-making.Conclusion:The episode concludes with a call to action for coworking operators to start small but take decisive steps towards reducing admin burden. By assessing their current setup and exploring new options, operators can create thriving, efficient coworking communities.Thanks for tuning in to Flex That Worx!If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.Connect with us on LinkedIn:GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!Keywords: coworking spaces, flexible workspaces, admin burden, automation, community building, centralised systems, technological change, efficiency, growth, Baseworx.

Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be.If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run.Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works.At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale.Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply.If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful.Flex That Worx is powered by Baseworx