From Lab to Label: The Scientification of Consumer Brands

In this episode, Susanne sits down with Rafal Pielak, co-founder and CEO of Soteri Skin, and Lama Mansour, co-founder and CMO, to explore what’s really broken in the skincare industry and why so many products fail to deliver real results. After struggling to treat his wife’s eczema during pregnancy, Rafal began digging into the science and uncovered a key driver that’s often overlooked: skin pH. What started as a personal experiment quickly turned into something much bigger, leading to the creation of Soteri Skin and a new approach focused on long-term skin health, not quick fixes.What’s covered in this episode:Why the gap between prescription treatments and skincare leaves eczema sufferers stuck in the middleHow skin pH plays a critical role in eczema and overall skin healthWhat’s actually happening behind the scenes at large beauty companiesWhy so much of skincare marketing relies on storytelling over substanceHow Soteri Skin validated product-market fit through early testing on RedditWhat it takes to build a science-first brand without relying on buzzwordsTune in to hear how Rafal and Lama are challenging industry norms and building a skincare brand grounded in real science, real results, and a clear mission to solve a problem millions still struggle with! About Soteri SkinSoteri Skin is a science-driven skincare company founded by Harvard-trained biomedical chemist Dr. Rafal Pielak and incubated at Harvard Innovation Labs. Built to address real-world eczema challenges, the brand develops clinically validated, non-steroidal solutions for sensitive skin.At the core is its patented pH/LOCK® technology, designed to restore the skin’s natural pH and support overall skin health. By helping maintain balance and resilience, Soteri Skin focuses on delivering long-term relief without relying on steroids.Get in TouchVisit Soteri Skin’s website: https://soteriskin.com/Follow Soteri Skin on social media: Facebook: https://www.facebook.com/SoteriSkincare/Instagram: https://www.instagram.com/soteriskin/TikTok: https://www.tiktok.com/@soteri_skinLinkedIn: https://www.linkedin.com/company/soteriskin/Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected]; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne sits down with Ronit Menashe, co-founder and CEO of WeNatal, and Lisa Dreher, Director of Nutrition, to unpack why the way we think about fertility might be missing a huge piece of the puzzle. After experiencing a miscarriage and being told there was little she could do, Ronit began digging deeper and uncovered insights that challenged the idea that fertility is only a woman’s responsibility. Together, they share how that journey led to building WeNatal and a new approach that brings both partners into the conversation.What’s covered in this episode:Why fertility is not just “her problem” and how sperm health plays a major roleThe concept of “trimester zero” and why the months before conception matter mostWhat’s driving the rise in infertility, from lifestyle factors to environmental exposureHow nutrition and targeted supplementation can support egg and sperm qualityThe differences between standard prenatals and more comprehensive formulationsWhy clinical testing matters when building trust in the wellness spaceTune in to hear how a more balanced, science-backed approach to fertility is helping couples take control of their journey and rethink what’s actually possible! About WeNatalWeNatal was born from personal loss, frustration, and a shared desire for answers. After experiencing devastating miscarriages and receiving limited medical guidance, two best friends discovered a critical gap in reproductive health: the overlooked role of male fertility. Determined to shift the narrative, they built WeNatal, a brand rooted in science, transparency, and community. With the support of top fertility experts, WeNatal creates clean, potent, and research-backed supplements for both men and women. Their mission is clear: to empower couples with the knowledge and tools they need to grow healthy families, together.Get in TouchVisit WeNatal’s website: https://wenatal.com/Follow WeNatal on social media: Facebook: https://www.facebook.com/WeNatal/Instagram: https://www.instagram.com/we_natal/TikTok: https://www.tiktok.com/@wenatalLinkedIn: https://www.linkedin.com/company/wenatal/Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected]; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne sits down with Dr. Harin Padma-Nathan, Chief Medical and Scientific Officer at Vella Bioscience, to explore why women’s sexual wellness has been overlooked for so long. He shares his journey from pharmaceutical research into the wellness space and how Vella is bringing a more clinical approach to product development. Along the way, he breaks down where the industry falls short, calls out the marketing claims that don’t hold up, and shares what it actually takes to create products that deliver real results.What’s covered in this episode:Dr. Padma-Nathan’s role in the development of Viagra and his shift into women’s healthWhy women’s sexual wellness has been historically underfunded and misunderstoodHow Vella approaches clinical research in the wellness spaceWhat a first-of-its-kind national study revealed about how women define arousalWhy “clinically proven” is often a misleading marketing claimThe biggest misconceptions in women’s sexual health and where better education is neededTune in to hear how decades of pharmaceutical experience are shaping a new approach to women’s sexual wellness and what it takes to create products people can actually trust! About Vella BioscienceVella Bioscience is a team of doctors, scientists, and researchers focused on closing the gap in women’s sexual health and pleasure. Founded in 2020, the company is built on a breakthrough discovery that liposomal cannabidiol can support female arousal and orgasm by improving how active ingredients are absorbed in the body. Today, Vella combines clinical expertise with advanced formulation science to develop products grounded in real research. Their work also explores the connection between pleasure, comfort, and pain, treating women’s health as a system rather than separate experiences.Get in TouchVisit Vella’s website: https://vellabio.com/Follow Vella on social media: Facebook: https://www.facebook.com/vellabioscienceInstagram: https://www.instagram.com/vellabioscienceTikTok: https://www.tiktok.com/@vellabioscienceLinkedIn: https://www.linkedin.com/company/vellabioscience/Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected]; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

You've read the label. You've taken the pill. But do you actually know if it's working?In this episode, Susanne sits down with Dr. Shilpa Raut, VP of Research and Development at Cymbiotika. Drawing on years at pharmaceutical giants like Novartis and Ritual, Shilpa pulls back the curtain on supplement science.Shilpa breaks down why absorption and delivery matter just as much as quality, how liposomal formulation is changing the game, and why Cymbiotika is putting its finished products through clinical trials.What’s covered in this episode:The transition from big pharma into the supplement industry and what was missing along the wayWhat liposomal delivery means and why it changes how nutrients are absorbedWhy Cymbiotika’s glutathione became a standout product and what recent clinical results revealedHow the team balances consumer demand, emerging science, and brand standards when developing new formulasWhat shoppers should actually look for on a supplement label and the red flags to avoidTune in to hear how Cymbiotika is bringing more scientific rigor to the supplement space and why bioavailability should be part of every wellness conversation! About CymbiotikaCymbiotika formulates products using advanced liposomal delivery systems designed to enhance nutrient bioavailability and absorption. Every ingredient is carefully selected and sourced directly from trusted global partners who share the company’s values of sustainability, purity, and excellence. With no hidden ingredients and full label transparency, Cymbiotika empowers individuals to take control of their health with confidence.Get in TouchVisit Cymbiotika’s website: https://cymbiotika.com/Follow Cymbiotika on social media: Facebook: https://www.facebook.com/Cymbiotika/Instagram: https://www.instagram.com/cymbiotika/TikTok: https://www.tiktok.com/@cymbiotikaYoutube: https://www.youtube.com/c/CymbiotikaInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected]; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne sits down with Sue Delegan, co-founder and CEO of Brutus Broth, to share how a rescued dog named Brutus inspired a pet wellness brand now found in more than 20,000 retail locations. Sue walks through the early days of turning a family bone broth recipe into a product built specifically for pets, the decisions behind formulations, and how the company scaled across both mass retailers and specialty stores. Along the way, she shares a candid look at what the pet nutrition industry often gets wrong and what pet parents should actually focus on when it comes to long-term animal health.What’s covered in this episode:The rescue story behind Brutus and the early inspiration for the brandWhy bone broth made for pets requires a different formulation than human brothHow Brutus Broth scaled into major retailers across the countryWhy the team invested in clinical studies and how they support retail partnershipsWhat pet owners often overlook when it comes to nutrition, exercise, and longevity in animalsTune in to hear how a simple act of care turned into a fast-growing pet wellness brand and what founders can learn from building products rooted in real-life experience! About Brutus BrothBrutus Broth was created with one simple goal: to help more dogs enjoy the benefits of bone broth. Inspired by the diet of their own dog Brutus, the founders discovered that adding broth to his meals made them more flavorful, easier to digest, and packed with extra nutrition. What started as a family tradition soon turned into a mission to bring the same goodness to dogs everywhere. Today, Brutus Broth creates delicious, nutrient-rich broths and recipes designed to support happy, healthy dogs.Get in TouchVisit Brutus Broth’s website: https://brutusbroth.com/Follow Brutus Broth on social media: Facebook: https://www.facebook.com/brutusbrothInstagram: https://www.instagram.com/brutusbroth/TikTok: https://www.tiktok.com/@brutusbrothInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected]; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne sits down with Kasia Feng, General Manager at Green Chef, and Kimberley Sukhum, Head of Science at Tiny Health, to uncover how biomarkers are changing the bar for clinical evidence in consumer wellness. From weight and cholesterol markers to microbiome testing, they break down what biomarkers actually measure, when they are worth the added cost and complexity, and how brands can use them to build credibility with shoppers and retailers.What’s covered in this episode:How the question has shifted from "Should we run a clinical study?" to “How strong does it need to be?”A practical look at microbiome testing, what it can reveal, and why function matters more than naming bacteria.How Green Chef approached biomarker selection for healthy weight management and heart health.What to do when a biomarker result is not statistically significant, and why that does not have to hurt trust.Why communication matters as much as study design and how to translate complex data into marketing claims people understand.Tune in to hear how to choose the right biomarkers for your product, design studies that hold up, and turn clinical results into credibility that actually lands with customers! About Kasia Kasia Feng is a strategic operator and people-focused leader with experience spanning operations, general management, and culture building. She is currently the General Manager of Green Chef, where she led cross-functional teams and helped scale the brand while keeping customer experience and execution front and center.Her background includes work in finance and consulting, along with an MBA from NYU. Across her career, she has focused on building systems and teams that work better for both the business and the people behind it, blending clear strategy with thoughtful leadership.About KimberleyAs Head of Science at Tiny Health, Kimberley connects research with business strategy, helping scale Tiny Health from early research through clinical validation and publication. She leads a multidisciplinary team focused on shaping how microbiome science is understood and applied to support lifelong health, beginning in infancy.Kimberley works at the intersection of science, leadership, and innovation, turning discovery into real-world impact. With a PhD in microbiology and genomics from Washington University in St. Louis, Kimberley is driven by a broader goal: bringing thoughtful, rigorous science into the lives of everyday people.Get in TouchInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected]; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne sits down with Bindu Shah, Chief Marketing Officer at Biocodex, to talk about what it takes to grow a science-first probiotic brand. Drawing on her experience across Johnson & Johnson, Pfizer, GSK, and Haleon, Bindu shares what shifted when she moved from global consumer giants to a family-owned French pharmaceutical company, and how that change has shaped Biocodex’s next chapter.What’s covered in this episode:Bindu’s journey through iconic consumer health brands and what those experiences taught her about building trust.What really changes when you move from a public company environment to a family-owned, science-led business.How Biocodex is refreshing Florastor and expanding beyond traditional probiotic use cases.The growing gut-vaginal connection and what it means for the future of women’s microbiome care.New microbiome areas to watch, from oral health and satiety to gut-mood support.Bindu’s personal wellness routine, including the supplements and habits she relies on daily.Tune in to hear how Biocodex is translating microbiome science into real-world benefits, and why the next wave of women’s health innovation is just getting started! About BiocodexBiocodex is an international pharmaceutical company founded in 1953, with a mission to improve the health and well-being of women, men, and children worldwide. The company focuses on three core areas of expertise: microbiota care, women’s health, and orphan diseases.As a pioneer in probiotics and intimate health solutions, Biocodex is committed to delivering innovative products while advancing scientific research for the benefit of patients everywhere. Guided by a responsible and sustainable approach, their teams work closely with healthcare professionals and partners to meet evolving health needs across every stage of life.Get in TouchVisit Biocodex’s website: https://www.biocodex.com/en/Follow Bindu on LinkedIn: https://www.linkedin.com/in/bindu-shah-8077b06/Follow Biocodex on social media: LinkedIn: https://www.linkedin.com/company/biocodex/YouTube: https://www.youtube.com/@biocodexgroup Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

About a year ago, Susanne sat down with Marc Washington, former CEO and now Founder Emeritus of Supergut, for a thoughtful conversation on how science and personal experience helped shape one of the most talked-about brands in gut health. Marc shares the story behind building Supergut, what he learned along the way about the gut microbiome and metabolism, and how the brand approached clinical studies to stand out as conversations around weight loss and metabolic health began to shift.Get ready for a fascinating blend of research-backed solutions, entrepreneurial grit, and practical advice on taking control of your health: one delicious shake or bar at a time!What’s covered in this episode:The personal inspiration behind Supergut and its commitment to truly functional foods.Why gut health matters for metabolism, appetite control, and overall wellness.Their landmark study design included three arms, CGMs, and multiple biomarkers.Key clinical results showing improvements in blood sugar (HbA1c), weight, and quality of life.How the “Ozempic era” is driving consumer demand for proven, natural alternatives.Expanding into retail and making gut-friendly nutrition more accessible.Future possibilities for partnering with the healthcare industry and beyond.Tune in to this insightful episode to learn how Supergut is bridging the gap between delicious food and cutting-edge science for better health!About SupergutSupergut is on a mission to help everyone feel their best through convenient, great-tasting foods that are scientifically formulated to support a balanced gut microbiome. Founded by Marc Washington in memory of his sister Monica, Supergut is proudly Black-founded, family-inspired, and grounded in rigorous scientific research. With a commitment to being the most evidence-based and transformative nutrition company, Supergut empowers individuals to reclaim and sustain control of their bodies, so you can truly trust your gut with them.Get in TouchVisit Supergut’s website: https://supergut.com/Follow Supergut on social media:Instagram: https://www.instagram.com/supergutFacebook: https://www.facebook.com/Supergut/Youtube: https://www.youtube.com/@supergut_Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne sits down with Caroline Grace, Founder of Product & Prosper, and Hunter Stutz, Founder of On Three, to break down what it really takes for wellness brands to win under the new rules of retail. Caroline shares what retail buyers actually look for before they’ll take a chance on your product, from credibility and operational readiness to the cash realities behind a successful launch. Hunter brings the Amazon lens, explaining why some brands avoid the platform, how Amazon can support (not sabotage) an omni-channel strategy, and which performance signals point to real product-market fit.What else is covered in this episode:The three core things buyers want to see before saying yes: credibility, capability, and cash. How to think about timing your DTC to retail move, and why starting smaller can protect you from costly delistings later.The metrics that matter most across channels, including velocity in-store, conversion rate online, and the supply chain discipline needed to stay in stock.Pricing, fees, and margin planning: distributor cuts, broker commission, trade spend, and why pricing strategy can make or break your retail expansion.Smart ways to prevent channel conflict, including MAP policies, authorized reseller agreements, and retailer-specific SKUs.Tune in to learn how to build demand before you scale, strengthen your buyer pitch with real data, and expand into retail with confidence and clarity! About Caroline GraceCaroline Grace is the Founder and CEO of Product & Prosper, a growth studio that flips the script on retail success for emerging CPG brands. Through her signature Product & Prosper® Program, Caroline and her team transform promising products into must-stock brands with undeniable traction in just six months. A two-time nationally award-winning poet turned D2C copywriter, GTM marketer, and certified Scrum Master, her vast background spans roles as a social media strategist, creative director, B2B tech sales consultant, and self-published novelist! About Hunter StutzHunter Stutz is the Founder and CEO of On Three, an Amazon consulting agency that helps brands launch, build, and grow their presence on Amazon. With over 9 years of experience in e-commerce, Hunter has helped generate over $300 million in Amazon sales. He has a strong track record of driving growth for brands in a variety of categories, and in industries from small startups to large-scale operations.Get in TouchInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne sits down with Kirsten Karchmer, CEO of Conceivable, to talk about why fertility challenges seem to be rising and what women can do before IVF becomes the default option. Drawing on 25 years as a fertility acupuncturist, Kirsten brings a practical, grounded perspective to reproductive health. Together, they explore how cycle patterns, daily habits, and modern environmental stressors are quietly shaping hormone balance, egg quality, and the ability to stay pregnant, not just get pregnant.What’s covered in this episode:Why more people are struggling to conceive, including a major rise in male infertility.The “staying pregnant” conversation and why miscarriage risk deserves more attention.Why generic fertility hacks fall short, and how targeted lifestyle changes can move the needle.A few of Kirsten’s biggest fertility myth debunks, from Geritol and pomegranate juice to period trackers.How Conceivable uses a virtual care team approach, including nutrition, stress support, and personalized supplements.Kirsten’s own wellness routine, plus why breathwork and walking play a bigger role than most people think.Tune in to hear how Conceivable is helping people connect the dots between cycle health, daily life, and fertility in a way that feels empowering, not overwhelming! About ConceivableConceivable was founded by Kirsten Karchmer, one of the first board-certified reproductive acupuncturists in North America, after more than 25 years of working with people struggling to conceive. Through supporting thousands of couples, she saw how often fertility challenges were treated with guesswork rather than clear, individualized care. Built on a belief that fertility reflects overall health, Conceivable offers a more personalized approach, using targeted insights and custom supplement packs to address the underlying factors that can impact conception. Their mission is simple: make effective fertility support more accessible, thoughtful, and grounded in real outcomes.Get in TouchVisit Conceivable’ website: https://conceivable.com/Follow Conceivable on social media: LinkedIn: https://www.linkedin.com/company/conceivable/Instagram: https://www.instagram.com/conceivable.official/Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with co-founders Terry Chang and Dr. Ulrike Kaunzner of Two Moons, a women’s health brand focused on PMS and PMDD through seed cycling. With Terry’s legal background and Ulrike’s work as a neurologist and assistant professor at Cornell, they’ve shaped a brand that sees hormonal health as a blueprint rather than a problem. Together, they are rethinking what it means for women to understand their cycles, advocate for themselves, and feel genuinely supported by both products and community.What’s covered in this episode:How a clothing swap and a conversation about PMDD sparked the idea for Two Moons.Why so many women stay quiet about PMS and PMDD, and how the pace of daily life can leave cyclical bodies overlooked.The basics of seed cycling and how Two Moons blends key seeds with psyllium and chasteberry.How Ulrike’s clinical background shapes her view on hormone testing and integrative care.How their campus events mix wellness, hormone education, and leadership conversations.Why their Citruslabs clinical study was essential for validating PMS and PMDD symptom changes.Where women’s health is headed, from growing cycle literacy to unexpected skin improvements.Tune in to discover how Two Moons is pairing science, tradition, and real conversation to inspire a more cycle-aware future! About Two MoonsTwo Moons was born from the friendship of two women, a doctor and a lawyer, who bonded over music, purpose, and a shared vision to make a meaningful impact on women’s health. With firsthand experience of the monthly challenges associated with hormonal fluctuations, they questioned the one-size-fits-all solutions like birth control and antidepressants. Inspired by the belief that the body can find balance through nature, they created the first seed cycling capsule on the market. Their mission: to elevate the wellness, performance, and joy of women in all aspects of life; naturally and effectively.Get in TouchVisit Two Moons’ website: https://twomoonshealth.co/Follow Two Moons on social media: LinkedIn: https://www.linkedin.com/company/two-moons-health/Instagram: https://www.instagram.com/twomoonshealthInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with CEO Nick Rosario and Co-founder Dr. Chris Jackson of Betterbrand, the company pioneering a new category in lung health. Nick’s path from postal worker to CEO and Dr. Chris’s background as an infectious disease researcher and military medic together shape Betterbrand’s unique approach. The company blends personal experience with clinical expertise to rethink how we care for our lungs in a world of smoke, pollution, and environmental stressors.What’s covered in this episode:How Nick and Dr. Chris teamed up and built Betterbrand from scratch.Why lung health is often overlooked, and what it takes to create a brand-new category.The science behind Betterbrand’s formulas, including mullein, chlorophyll, and NAC.How their Citruslabs clinical study validated the tincture and helped combat counterfeits.The future of respiratory wellness, from vaping risks to environmental exposures.Why lung health requires a daily routine, and how their community drives product innovation.Tune in to discover how Betterbrand is bringing science, validation, and real-world storytelling to respiratory wellness, helping people rethink the importance of every breath! About BetterbrandBetterbrand was founded by Dr. Chris, a former Army Combat Medic and Doctor of Pharmacy, with a mission to bridge the gap between natural wellness and science. After witnessing the limitations of traditional medicine and searching for better solutions for his own family, Dr. Chris launched Betterbrand to deliver effective, plant-based products backed by clinical research. The company’s core philosophy combines modern science with the healing wisdom of nature to provide natural remedies that work, without relying on pharmaceutical shortcuts.Get in TouchVisit Betterbrand’s website: https://www.trybetterbrand.com/Follow Betterbrand on social media: Facebook: https://www.facebook.com/betterbrandhealthInstagram: https://www.instagram.com/betterbrandhealth/TikTok: https://www.tiktok.com/@betterbrandhealthInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Alice van der Schoot, founder of DITTO, a science-led brand on a mission to redefine how we understand and support menstrual health. With a background in neuroscience and a PhD in nutrition science, Alice bridges the gap between cutting-edge research and real-world solutions for PMS and PMDD. Through evidence-based education and clinically validated supplements, DITTO is helping people take back control of their cycles, one symptom at a time! What’s covered in this episode:How Alice’s background in neuroscience and nutrition inspired her to launch DITTO.The science behind DITTO’s targeted ingredients and beadlet biotechnology.What sets DITTO apart from generic women’s health supplements.The results of DITTO’s clinical study and what it uncovered about PMS symptom relief.The challenges and opportunities in women’s health, from diagnosis delays to systemic change.Why Alice believes nutrition research could unlock new treatments for endometriosis.Tune in to discover how DITTO is bringing science, transparency, and empathy to women’s health, empowering people to better understand their bodies and feel their best every month.About DITTODITTO is a science-led women’s health brand that bridges cutting-edge research with real results. Each ingredient is backed by high-quality clinical trials and chosen for its proven impact on menstrual cycle symptoms. Taken daily, DITTO supports the body proactively through every phase of the cycle to help reduce and prevent PMS and PMDD symptoms. DITTO is redefining menstrual wellness with science, transparency, and care.Get in TouchVisit DITTO’s website: https://dittodaily.com/Follow DITTO on social media: Instagram: https://www.instagram.com/ditto.dailyTikTok: https://www.tiktok.com/@ditto.dailyInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Kasia Feng and Taara Ness-Cochinwala, General Managers at Green Chef, the organic meal kit brand from the HelloFresh Group that’s transforming how people approach healthy eating. With a focus on organic ingredients, sustainability, and transparency, Green Chef is proving that clean eating can be both effortless and delicious. As pioneers in the wellness food space, Kasia and Taara share how their data-driven yet deeply human approach has helped Green Chef stand out in an ever-evolving industry.What’s covered in this episode:Kasia and Taara’s career journeys, from consulting and agency life to leading one of the most innovative meal kit brands in the U.S.How Green Chef’s small but mighty all-women leadership team drives the brand’s growth and creativity.The brand’s philosophy of “failing forward” and what happens when a breakfast experiment doesn’t go as planned.Insights from Green Chef’s clinical trial that proved its meal kits help customers eat healthier and feel better.The brand’s commitment to clean ingredients, sustainable sourcing, and reducing food waste.Tune in to discover how Green Chef is reimagining mealtime with food that’s good for you, good for the planet, and backed by science.About Green ChefGreen Chef is the #1 Meal Kit for clean eating, committed to creating meals that are good for your taste buds, your body, and the planet. The brand sources high-quality, nutrient-dense ingredients such as organic produce, cage-free eggs, antibiotic and hormone-free chicken, and sustainably sourced seafood. Dietitian-approved recipes are designed to nourish a healthy lifestyle, while expert chefs ensure every meal is flavorful, balanced, and satisfying.Get in TouchVisit Green Chef’s website: https://www.greenchef.com/Follow Green Chef on social media: Facebook: https://www.facebook.com/GreenChefPage/Instagram: https://www.instagram.com/greenchefLinkedIn: https://www.linkedin.com/company/green-chef/Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Arielle Loupos, e-commerce veteran and founder of Flower Girl, a sustainable period underwear brand redefining how women manage their cycles. Frustrated by the waste and discomfort of conventional menstrual products, Arielle set out to reinvent the experience with non-toxic, ethically made period underwear. Today, Flower Girl is reshaping menstrual care with designs that are sustainable, empowering, and actually comfortable.What’s covered in this episode:Arielle’s journey from working with brands like Native, Good American, and Kendall & Kylie to launching her own company.The two-year R&D process behind Flower Girl, including hundreds of prototypes and the choice of Tencel Modal for softness and sustainability.The challenges of manufacturing a technical product locally and ethically in Los Angeles.The importance of cycle syncing, hormone health, and how understanding your cycle can become a personal superpower.Arielle’s approach to scrappy, authentic marketing and building a brand story that connects with women.Tune in to discover how Arielle is reimagining menstrual care with Flower Girl, making periods safer, more sustainable, and more supportive of women’s health.About Flower GirlFlower Girl is a sustainable period underwear brand redefining menstrual care with body-safe, natural fibers. After two years of R&D and hundreds of prototypes, Flower Girl launched leak-proof underwear designed to support every stage of womanhood; from periods to pregnancy, postpartum, and beyond. Crafted to last 300 washes, Flower Girl combines sustainability, comfort, and empowerment to help women reconnect with their bodies while caring for the planet.Get in TouchVisit Flower Girl’s website: https://flowergirl.co/Follow Flower Girl on social media: LinkedIn: https://www.linkedin.com/company/flower-girl-apparel-co/Instagram: https://www.instagram.com/flowergirl.co_Pinterest: https://www.pinterest.com/flowergirlunderwear/Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Kara Seidman, registered dietitian and Director of Partnerships at Resbiotic, who is bringing pharmaceutical-level rigor to the world of microbiome-based wellness. What began with her passion for gut health and years of clinical experience has grown into a mission to develop precision probiotics, postbiotics, and prebiotics that support whole-body health through the gut’s connection to other systems.What’s covered in this episode:Kara’s journey from gastroenterology and functional nutrition to the cutting edge of microbiome science.Why gut health impacts everything from digestion to immunity, hormones, and even lung health.How Resbiotic develops evidence-backed products using patented strains, organoid models, and clinical trials.The rise of postbiotics (aka “ghostbiotics”) and why they’re the next big thing in gut health.Common myths about the microbiome, from fiber fears to overusing elimination diets.Kara’s top tips for building a resilient microbiome through dietary diversity and targeted supplements.Tune in to hear how Kara is helping reshape the future of gut health, and why nurturing your microbiome may be the key to supporting your entire body from the inside out.About ResbioticResbiotic is a microbiome health company redefining wellness through Gut-X Axis science. Founded by Dr. Vivek Lal, a double board-certified physician and NIH-funded microbiome researcher, Resbiotic is pioneering targeted pre-, pro-, and postbiotic formulations that connect gut health to whole-body benefits. With a team of physician-scientists, researchers, and biotech innovators, they are on a mission to set a new standard for evidence-backed supplements, transforming cutting-edge microbiome research into accessible, clinically validated solutions for everyday health.Get in TouchVisit Resbiotic’s website: https://resbiotic.com/Follow Resbiotic on social media: LinkedIn: https://www.linkedin.com/company/resbiotic/Instagram: https://www.instagram.com/resbioticFacebook: https://www.facebook.com/resbioticInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Kiran Kumar, founder and CEO of Timeless Biotech, who is pioneering a new approach to menopause and longevity by focusing on ovarian health. What began with her background in biotech and a realization that traditional longevity interventions often fail women has grown into a groundbreaking mission to develop the first ovarian age clock and predictive model for time to menopause. Today, Kiran is rethinking how women’s health can be measured, managed, and extended through science-backed interventions.What’s covered in this episode:Kiran’s journey from biotech bioengineer to championing ovarian longevity.Why the ovaries are the fastest-aging organ in the body and key to women’s healthspan.How Timeless Biotech is creating the first ovarian age clock and menopause prediction model.The surprising role of clinically validated Ashwagandha in supporting ovarian health.Why hormone testing, biomarkers, and cycle syncing matter for proactive care.The future of women’s health, from better diagnostics to new biomarkers like period blood and vaginal microbiome data.Tune in to hear how Kiran is reshaping the conversation around menopause, fertility, and preventative care, and why ovarian longevity may hold the secret to unlocking healthier, longer lives for women.About Timeless BiotechTimeless Biotech is a women’s health company redefining longevity through ovarian science. Founded by Kiran Kumar, a UC San Diego-trained bioengineer, Timeless Biotech is pioneering the first ovarian age clock and time-to-menopause prediction model to bring clarity and data-driven insights to hormone health. With a team spanning biotech, machine learning, and healthcare commercialization, they are on a mission to transform ovarian health from a reproductive issue into a cornerstone of preventative care, empowering women to live longer, healthier lives.Get in TouchVisit Timeless Biotech’s website: https://www.timelessbiotech.com/Follow Timeless Biotech on social media: LinkedIn: https://www.linkedin.com/company/timelessbiotech/Instagram: https://www.instagram.com/timelessbiotechTikTok: https://www.tiktok.com/@timelessbiotechInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Steve Jennings, known as the “Creatine OG,” who pioneered the use of creatine in Olympic athletes back in the early 90s and is now on a mission to bring it into the mainstream as a tool for energy, longevity, and everyday health. What started with a chance phone call and a single bag of creatine has turned into a decades-long journey that shaped the sports nutrition industry. Today, Steve is focused on unlocking creatine’s full potential beyond the gym, from cognition to women’s health and healthy aging.What’s covered in this episode:Steve’s journey from professional cyclist to founder of one of Europe’s first sports nutrition brands.The untold story of how creatine first reached Olympic athletes and exploded onto the global stage.Why creatine is one of the most researched, and most misunderstood, supplements in the world.The controversy around creatine gummies and the breakthrough of liquid-stable creatine.How creatine can support brain health, longevity, and women’s health, far beyond just performance.Why the “creatinification” of everything may follow the same path as protein becoming mainstream.Tune in to hear how Steve is reimagining creatine for the next generation and helping more people experience its benefits for performance, healthspan, and everyday vitality.About JeneriseJenerise is a father-daughter founded company redefining creatine for modern life. Led by Steve Jennings, the original pioneer who first introduced creatine to Olympic athletes in the 90s, and his daughter Rachael, Jenerise blends biotech innovation with real-world utility to make creatine accessible beyond the gym. With next-generation, liquid-stable formats like ready-to-drink, ready-to-eat, and ready-to-mix, Jenerise is on a mission to bring “Creatine 2.0” into everyday health, energy, and longevity.Get in TouchConnect with Steve on LinkedIn: https://www.linkedin.com/in/sjennings1/Follow Jenerise on social media: LinkedIn: https://www.linkedin.com/company/jenerise-creatineInstagram: https://www.instagram.com/wearecreatine/Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Caleb Whittle, a former Chief Marketing Officer turned fitness and nutrition coach, who’s on a mission to simplify how we build muscle, lose fat, and feel better in our bodies. After years of burnout, weight gain, and misinformation, Caleb found his stride through strength training and science-backed nutrition. Now he helps others do the same with a practical, no-BS approach.What’s covered in this episode:Caleb’s journey from marketing executive to natural bodybuilder and full-time coach.Why most people overcomplicate fitness, and the three simple habits that matter most.The biggest myths in the wellness space, from spot fat reduction to protein fears.Why strength training won’t make you “bulky,” and how it actually transforms your body composition.Caleb’s supplement staples, including protein sodas, creatine, magnesium, and more.How to approach food without labeling it “good” or “bad,” and instead focusing on purpose-driven nutrition.Tune in to hear how Caleb is cutting through the noise in the fitness industry and helping people reconnect with what really works for their goals, their bodies, and their lives.About Caleb Caleb experienced firsthand the challenges of balancing a demanding career with personal health. His own transformation, from burnt-out runner to competitive natural bodybuilder, sparked a deeper curiosity about human performance and a desire to help others navigate the confusing world of fitness and nutrition. Today, Caleb works with clients of all backgrounds to cut through misinformation, build muscle, and feel confident in their bodies, all without overcomplicating the process. Get in TouchConnect with Caleb on LinkedIn: https://www.linkedin.com/in/calebwhittle/Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Cicely Huinink, Product Development and QA Lead at Blume, the Canadian wellness brand shaking up the beverage world with functional drinks made from organic superfoods. Cicely takes us behind the scenes of her journey from studying nutraceutical sciences to crafting science-backed, feel-good blends that people actually love to drink. Today, she leads everything from ingredient sourcing to regulatory compliance, all with a focus on integrity and transparency! What’s covered in this episode:How Blume balances trend forecasting with scientific rigor to create products that stand the test of time.Why their gut-friendly hydration line, SuperBelly, fills a critical gap in the wellness market.The surprising clinical results Blume saw after running a Citruslabs study on SuperBelly.Cicely’s take on buzzy ingredients like reishi and ashwagandha, and how to tell if they’re worth the hype.Nutrition myths she wishes people would stop believing, including the truth about carbs, eggs, and soy.Tune in to learn how Cicely and the Blume team are reshaping the wellness aisle with products that are kind, credible, and grounded in whole food science! About BlumeBlume is creating a kinder, more inclusive wellness space with functional, plant-based blends that make daily rituals easy and enjoyable. Founded by Karen Danudjaja, they believe that small habits lead to lasting change, and that progress always matters more than perfection. Rooted in superfoods and backed by expert-reviewed formulations, Blume’s products are simple, effective, and always delicious. As a plastic-neutral company, Blume is committed to doing good for people and the planet, redefining wellness with kindness at the core! Get in TouchVisit Blume’ website: https://itsblume.com/Follow Blume on social media:Facebook: https://www.facebook.com/itsblume/Instagram: https://www.instagram.com/itsblume/TikTok: https://www.tiktok.com/@itsblumeLinkedIn:  https://www.linkedin.com/company/blume-supplyInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Norma Center, Head of Technology and R&D at 5Strands, a holistic health brand transforming how we understand food and environmental sensitivities. Norma shares her journey from early computer science studies to discovering her passion for out-of-the-box wellness tools. Today, she’s helping 5Strands empower people and pets alike through non-invasive hair testing that uncovers imbalances and intolerance triggers, often hiding in plain sight! What’s covered in this episode:How 5Strands’ unique testing method uses hair to detect food, environmental, and nutrient imbalances.Why intolerances aren’t allergies, and how understanding the difference can change your health.The importance of rotating your diet (for pets too!) and how overconsumption may be doing more harm than you think.Real stories of surprising sensitivity triggers, like silk pillowcases and lithium batteries.What’s coming next at 5Strands, including expanded testing for performance nutrition and global food trends.Tune in to learn how Norma and the 5Strands team are equipping consumers with tools to take charge of their health, one hair sample at a time! About 5StrandsDriven by a mission to make health insights both accessible and affordable, 5Strands empowers people and their pets to feel truly at home in their bodies. After witnessing loved ones struggle with persistent symptoms and expensive treatments that offered only short-term relief, the 5Strands team set out to create personalized wellness solutions that actually work. Their non-invasive, at-home testing kits use advanced technology to identify food and environmental intolerances. Today, more than 300,000 people and pets have turned to 5Strands to uncover the root causes of discomfort and reclaim their vitality!Get in TouchVisit 5Strands’ website: https://www.5strands.com/Follow 5Strands on social media:Facebook: https://www.facebook.com/5StrandsTestingInstagram: https://www.instagram.com/5strands_YouTube: https://www.youtube.com/channel/UCfTh23eacJNC-cyJeiY5inAInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Bridgitte Mallinson, founder and CEO of GutPersonal, a gut health brand on a mission to bring personalization, empowerment, and real healing to the supplement space. Bridgitte shares how her experience with IBS, chronic migraines, and multiple health challenges ultimately led her to discover functional medicine. That journey inspired her to create GutPersonal’s root-cause approach to better gut health. With clinical expertise, a sharp eye for formulation, and a passion for helping women feel their best, Bridgitte is reimagining how supplements support everyday wellness! What’s covered in this episode:Why gut issues are often misdiagnosed, and how functional testing can unlock real solutions.How Bridgittes experience as a supplement buyer shaped GutPersonal’s focus on quality and efficacy.What sets personalized supplement routines apart from generic gut health protocols.Why GutPersonal offers 1:1 consultations with practitioners and doesn’t rely on one-size-fits-all formulas.The gender gap in gut health awareness and why women are driving demand for change.Tune in to discover how Bridgitte and the GutPersonal team are shaking up the supplement space with targeted formulas and real support designed to help you take control of your gut, and your health.About GutPersonal GutPersonal is a female-founded functional-medicine brand on a mission to help one million women live vibrant, symptom-free lives. Led by registered dietitian Bridgitte Mallinson, the company pairs practitioner-grade, science-backed supplements with personalized programs, at-home testing, and expert dietitian support. By taking the confusion out of gut care and delivering targeted solutions tailored to each individual, GutPersonal empowers women to heal from the inside out and reclaim what “normal” should feel like.Get in TouchVisit GutPersonal’s website: https://www.gutpersonal.com/labtolabelFollow GutPersonal on social media:Instagram: https://www.instagram.com/gut.personal/Facebook: https://www.facebook.com/gut.personalTikTok: https://www.tiktok.com/@letsgutpersonal Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Carlos Viña Bas, co-founder of IVB Wellness, a supplement brand rooted in science, integrity, and community. Carlos shares how he partnered with his sister Isabel, a pioneering medical doctor and influential voice in wellness, to launch IVB and reshape the supplement conversation across Europe and the U.S. Rooted in science and driven by purpose, IVB Wellness is redefining what smart supplementation looks like. With a bold mission to help people “know more, fear less, and choose better,” and a no-nonsense, evidence-first approach to formulation, IVB is raising the bar for wellness everywhere.What’s covered in this episode:How Isabel’s medical background and social reach helped shape IVB’s trusted voice in health education.Why IVB avoids mega-dosing and chooses ingredient combinations based on hormonal and metabolic science.The brand’s clinical study initiatives and commitment to research-backed product development.Key differences between U.S. and European supplement markets, and why pharmacy channels matter abroad.Carlos’ personal connection to customer feedback and how it fuels product innovation and purpose.Tune in to learn how Carlos and the IVB team are blending clinical rigor, social impact, and real community stories to build a supplement brand that truly supports wellness from the inside out.About IVB WellnessIVB Wellness Lab is a Spanish-based supplement brand redefining the role of hormones and metabolism in everyday health. Founded by Carlos and Dr. Isabel Viña Bas, IVB combines cutting-edge science with a deep commitment to education, community, and clinical integrity. More than just a supplement brand, IVB is on a mission to empower people to choose better by making scientific knowledge both accessible and actionable. With a passionate social following, a bestselling health podcast, and a growing footprint across Europe and the U.S., IVB is creating a new standard in holistic wellness: one rooted in clinical evidence, compassion, and purpose-driven innovation! Get in TouchVisit IVB Wellness’ website: https://ivbwellness.com/enFollow IVB Wellness on social media:Instagram: https://www.instagram.com/ivbwellnesslab/LinkedIn: https://www.linkedin.com/company/ivb-wellness-lab/YouTube: https://www.youtube.com/@IVBWellnessLabInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Monica Grohne, founder and CEO of Marea, a micronutrient supplement brand on a mission to transform hormonal health for women! Monica shares how her personal battle with PMDD sparked a journey from frustration to innovation, leading to Marea, a brand cutting through the noise with research-backed nutrients that target mood swings and hormonal imbalances. With a direct-to-consumer focus and collaboration with dietitians, Marea is redefining women’s wellness: no guesswork, no gimmicks, just real support!What’s covered in this episode:What PMDD is and how women can recognize its severe mood-shift symptoms.Why foundational micronutrients like magnesium and B vitamins are key to mood and sleep support.How Marea partners with dietitians to formulate therapeutic-grade dosages based on clinical research.The challenges and advantages of launching a D2C supplement brand while educating both consumers and healthcare providers.Future innovations on the roadmap, from protein for blood sugar balance to customized hormone testing panels.Tune in to learn how Monica and the Marea team are empowering women to take control of their hormone health with science, compassion, and a whole lot of heart!About MareaDriven by a mission to empower women with transparent, science-backed solutions, Marea addresses hormonal chaos at its root. Monica Grohne founded Marea after years of suffering from severe PMS. She realized that band-aid fixes, like undisclosed birth control side effects or a dozen-pill supplement regimen, weren’t enough. To find a real solution, she teamed up with leading OB-GYNs, nutritionists, and psychologists to develop a convenient, research-based micronutrient formula.Instead of a dozen pills, Marea comes in a single-serve, drinkable packet that delivers 15 essential vitamins and minerals, chosen for mood, sleep, and cycle balance. That way, women can skip the guessing and focus on feeling their best. Today, thousands of women rely on Marea to take control of their hormone health! Get in TouchVisit Marea’s website: https://mareawellness.com/Follow Marea on social media:Facebook: https://www.facebook.com/mareawellness/Instagram: https://www.instagram.com/mareawellness/LinkedIn: https://www.linkedin.com/company/mareawellnessInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne sits down with Alisa Vitti, the pioneering voice in functional nutrition and founder of FLO Living, and Carolyn Simmons, a seasoned CPG investor and former partner at Melitas Ventures. Alisa shares how she turned personal hormone health struggles into a self-funded femtech platform that’s empowered thousands of women to sync their cycles with nutrition, fitness, and lifestyle. Carolyn pulls back the curtain on the venture-capital world, revealing exactly what VCs look for in early-stage consumer brands and how to set yourself up for a successful raise and exit! What else is covered in this episode:How Alisa went from undiagnosed PCOS to building FLO Living’s signature cycle-syncing method, completely bootstrapped.The key metrics Carolyn watches when sizing up CPG startups: team strength, product differentiation, momentum, and exit pathways.Why cash-flow discipline can outpace the temptation of “grow at all costs.”Practical tips on fundraising timing, building investor relationships early, and avoiding common pitfalls.The power of clinical research and customer loyalty to cut through crowded markets and build lasting trust.Tune in to learn how two different, yet equally demanding, paths to growth can both lead to sustainable, high-impact brands. No guesswork, just hard-won strategies for making your next move with confidence!Get in TouchInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne chats with Austin Collins, the CEO of 5Strands, a pet health testing company that’s helping pet parents get to the root of their animals’ discomfort! Austin shares his journey from college athlete to wellness entrepreneur and explains how 5Strands uses bioresonance technology to identify intolerances and imbalances in pets. From generic kibble to raw food rotations, Austin breaks down the often overlooked impact of diet and environment on pet behavior and health. With thousands of pets tested and a commitment to gut health and real data, 5Strands is redefining how we care for our animals, no guesswork, no gimmicks, just real results! What’s covered in this episode:Why most pets don’t have allergies, but intolerances, and how to tell the difference.The surprising ingredients in commercial pet food that are causing chronic symptoms.How 5Strands gives pets a "voice" through easy, non-invasive testing.The real-world impact of removing trigger foods, from better moods to more energy.How Citruslabs helped validate 5Strands' testing accuracy through a third-party study.Tune in to learn how Austin and the 5Strands team are empowering pet parents to take control of their animals’ wellness with science, compassion, and a whole lot of love! About 5StrandsDriven by a mission to make health insights both accessible and affordable, 5Strands empowers people and their pets to feel truly at home in their bodies. After witnessing loved ones struggle with persistent symptoms and expensive treatments that offered only short-term relief, the 5Strands team set out to create personalized wellness solutions that actually work. Their non-invasive, at-home testing kits use advanced technology to identify food and environmental intolerances. Today, more than 300,000 individuals and pets have turned to 5Strands to uncover the root causes of discomfort and reclaim their vitality!Get in TouchVisit 5Strands’ website: https://www.5strands.com/Follow 5Strands on social media:Facebook: https://www.facebook.com/5StrandsTestingInstagram: https://www.instagram.com/5strands_YouTube: https://www.youtube.com/channel/UCfTh23eacJNC-cyJeiY5inAInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne sits down with Meredith Diehn, the SVP of Marketing at Goodwipes. Their company is redefining personal care with a bold mission to break taboos around hygiene and make self-care feel fresh, fun, and effortless. With two decades of experience in the CPG world, Meredith shares her journey from analytics to brand building and how Goodwipes is activating real communities in a saturated market. From bathroom essentials to festival experiences, this episode explores what it takes to create a beloved brand grounded in data, authenticity, and humor! What’s covered in this episode:How Meredith’s career evolved from analyzing data to launching purpose-led brands.Why community isn’t just a buzzword, and how Goodwipes is redefining it.Why modern wellness means “meeting people where they are.”How retail market-fit still beats D2C in building real product connections.The role Citruslabs played in helping create research-backed product claims. Tune in to hear how Meredith and the Goodwipes team are blending transparency, fun, and scientific credibility to lead the next generation of personal care!About GoodwipesGoodwipes is redefining hygiene with plant-based, flushable wipes that are gentle on skin and better for the environment. Made without parabens or dyes, their formulas are crafted for even the most sensitive areas: delivering comfort, cleanliness, and confidence wherever you are. What began as a shared love of wipes between two best friends has grown into a mission to make personal care feel good, literally and culturally. With eco-friendly materials and skin-soothing ingredients, Goodwipes offers a refreshing upgrade to your routine; no shame, no compromise.Get in TouchVisit Goodwipes’ website: https://goodwipes.com/Follow Goodwipes on social media:Facebook: https://www.facebook.com/goodwipesInstagram: https://www.instagram.com/goodwipesTikTok: https://www.tiktok.com/@goodwipesLinkedIn: https://www.linkedin.com/company/goodwipes/Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne sits down with Dr. Harry Jarrett, the Head of Science and Research at Heights, a forward-thinking supplement company on a mission to merge rigorous academic research with real-world product innovation. From his early passion for nutrition research to Heights’ flagship “Vitals” multivitamin and probiotic, Harry reveals how true scientific integrity can transform a fast-paced, often unregulated industry. Get ready for an engaging discussion on the future of supplements, the power of clinical trials, and why bridging academia and industry is redefining how we support mind and body health! What’s covered in this episode:Why true product innovation starts with systematic research, not trends.Navigating research budgets and marketing pressure to stay evidence-driven.What probiotic delivery can teach us about the future of microbiome health.Why riboflavin deficiency is more common (and serious) than people think.How clinical trials and transparency help rebuild trust in supplements.Tune in to this insightful episode to discover how Harry and the Heights team are redefining supplement standards, one scientifically proven ingredient at a time!About HeightsHeights is a health and wellness company on a mission to help people feel their best, every day. Founded by friends Dan and Joel after their own struggles with sleep and mental clarity, Heights was born out of a desire to make high-quality, science-backed nutrition more accessible. Today, they work alongside leading experts in neuroscience and nutrition to develop smarter supplements that fit seamlessly into daily life. With a focus on effective ingredients, clinical validation, and thoughtful design, Heights combines rigorous science with real-world simplicity. Their wide variety of products help you go further, achieve more, and reach your full potential! Get in TouchReach out to Harry: [email protected] Height’s website: https://www.yourheights.com/Follow Heights on social media:Facebook: https://www.facebook.com/yourheightspageInstagram: https://www.instagram.com/heightsYoutube: https://www.youtube.com/c/HeightsHQInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne sits down with Molly Latham, President and CFO of Global Healing, a family-owned wellness company that’s grown from a small clinic to one of the earliest e-commerce supplement brands! From Molly’s California upbringing among fruit trees to the research backing of Global Healing’s top products like Oxy-Powder®, they dive into how pure formulations and advanced delivery methods are fueling holistic health. Get ready for an engaging discussion on the future of supplements, the importance of cleansing, and why staying true to your roots can help redefine the future of wellness!What’s covered in this episode:How early exposure to homegrown produce shaped Molly’s mission for clean, root-cause solutions.Why prioritizing organic ingredients and advanced extraction methods is essential for optimal absorption.Navigating global regulations and tailoring formulations for different markets.Balancing consumer education with scientific validation by leveraging real research to build trust.Their family-owned advantage and how it accelerates product development.Why “lifestyle first, supplements second” remains Molly’s guiding philosophy.Tune in to this insightful episode to discover how Molly and her team are shaping the next wave of integrative health, one carefully crafted supplement at a time!About Global HealingGlobal Healing is on a mission to unlock the body’s innate healing power through nature, knowledge, and exceptional purity. Founded by Dr. Edward Group in 1998, they began as a small clinic rooted in the belief that cleansing and nourishing the body helps it repair itself. Today, Global Healing’s vitamins, minerals, herbal supplements, and detox protocols are ethically sourced, rigorously tested, and made with an exceptional commitment to quality. Global Healing’s brand stands as a promise to help people become better every day, one supportive supplement and one informed choice at a time! Get in TouchReach out to Molly: [email protected] Global Healing’s website: https://globalhealing.com/Follow Global Healing on social media:Facebook: https://www.facebook.com/globalhealingofficialInstagram: https://www.instagram.com/globalhealingofficial/Youtube: https://www.youtube.com/channel/UCUYI_ovPG0xO3mCjVCWvcbAInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne sits down with Stephen Smith, the founder and CEO of Nuturn - an innovative skincare brand that aims to revitalize both the skin and the earth! From Stephen’s roots in fine art and biodynamic agriculture to the scientific evidence behind Nuturn’s impressive clinical results, they explore how regenerative farming practices can spark the next big shift in beauty. Get ready for a compelling conversation on transparency, sustainability, and the future of skincare that goes beyond “clean beauty”! What’s covered in this episode:How biodynamic and regenerative farming methods yield clinically effective skincare.The difference between “clean” and truly regenerative, and why it matters for consumers.Balancing transparency with IP protection - communicating supply chain data without oversharing.Early successes and challenges partnering with contract manufacturers and emerging beauty brands.Stephen’s strategy for scaling responsibly, from farmer relationships to global compliance.Practical insights on how brands can leverage regenerative ingredients to build trust and stand out.Tune in to this insightful episode to learn how Stephen and his team are transforming the way we think about skincare - one nutrient-rich harvest at a time!About NuturnNuturn is on a mission to redefine modern skincare by harnessing the purest, most nutrient-dense elements from regenerative, organic, and Biodynamic® farms. Founded by Stephen Smith, Nuturn is the first clinically proven ingredient that revitalizes both the skin and the earth - achieving results through minimal processing and a commitment to restoring soil health. Proudly made in the USA, Nuturn sets a new standard for “regenerative beauty,” so brands and consumers alike can trust an ingredient that is genuinely pure, potent, and proven.Get in TouchVisit Nuturn’s website: https://www.nuturn.co/Follow Nuturn on social media:LinkedIn: https://www.linkedin.com/company/made-with-nuturn/Instagram: https://www.instagram.com/nuturn.co/ Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne sits down with Dr. Swathi Varanasi, one of Citruslabs’ Principal Investigators, for a candid conversation about what it really takes to conduct a successful clinical study in the health and wellness space. From debunking the myth of “100% results” to explaining why a one-size-fits-all approach simply doesn’t work, they share valuable insights on how to design meaningful research. Get ready for an eye-opening look into the challenges, misconceptions, and best practices that can guide brands toward more transparent, scientifically sound research! What’s covered in this episode: Common misconceptions about “100% results,” and why realistic data boosts consumer trust. Key factors that influence outcomes, from participant criteria to validated methods. Navigating FDA and FTC guidelines for ethical, compliant claims. How to present clinical data transparently, and still market effectively. Tips for setting up your first study without overwhelming your goals. Actionable advice on balancing ambitious claims with genuine, data-driven insights.Tune in to learn how a thoughtful, honest approach to research can give your brand the credibility it deserves!About CitruslabsCitruslabs is the leading CRO (contract research organization) for health and wellness brands, including supplements, cosmetics, functional foods, superfoods, and pet health. We specialize in substantiating product claims through rigorous research, offering gold-standard randomized controlled trials, single-group pilot studies, and consumer perception studies. Our cost-efficient, decentralized clinical trial designs make high-quality research accessible, delivering objective and reliable data without the typical high costs.Get in TouchTo learn more about Citruslabs visit us at citruslabs.comFollow Citruslabs on social media:LinkedIn: https://www.linkedin.com/company/citruslabsInstagram: https://www.instagram.com/citruslabs_Facebook: https://www.facebook.com/citruslabstechnologyInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! You can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne sits down with veterinarian and Citruslabs’ Pet Health Lead, Dr. Davide Stefanutti, to discuss the rise of pet wellness products and why they’re in demand now more than ever! You’ll learn how human health trends are influencing pet care, the difference between consumer perception studies and clinical trials for pet products, and how to avoid common pitfalls when developing a pet-focused product. Whether you’re a brand looking to expand or simply passionate about keeping pets happy and healthy, this conversation is packed with practical insights for you! What’s covered in this episode:Why rising pet ownership, humanization, and preventive care are fueling market expansion.How human-grade, sustainable, and wellness-focused products are shaping pet care.The importance of perception studies vs. clinical trials to prove efficacy.Common pitfalls, from ignoring taste to lacking in product quality.Best practices for selecting ingredients and establishing dosage guidelines.Why longevity-focused products for older pets offer a prime market opportunity.How wearables, trackers, and data-driven tools are reshaping pet care.Tune in for a deep dive into how to create products that truly stand out in the evolving pet health market! About CitruslabsCitruslabs is the leading CRO (contract research organization) for health and wellness brands, including supplements, cosmetics, functional foods, superfoods, and pet health. We specialize in substantiating product claims through rigorous research, offering gold-standard randomized controlled trials, single-group pilot studies, and consumer perception studies. Our cost-efficient, decentralized clinical trial designs make high-quality research accessible, delivering objective and reliable data without the typical high costs.Get in TouchTo learn more about Citruslabs visit us atcitruslabs.comFollow Citruslabs on social media:LinkedIn:https://www.linkedin.com/company/citruslabsInstagram:https://www.instagram.com/citruslabs_Facebook:https://www.facebook.com/citruslabstechnologyInterested in a clinical trial for your health or wellness brand? Shoot us an email [email protected], we would love to learn more about your company! You can also send us your feedback and questions. Email us [email protected].

In this episode, Susanne is joined by Ellen O’Gorman, Principal Investigator, and Travis Proctor, Director of Partnerships at Citruslabs, to discuss the secrets to maximizing your ROI with clinical research. With experience in hundreds of trials, they offer insights into study design, research methodologies, and turning data into impactful, science-backed claims. They also address misconceptions about clinical trials, the importance of transparency, and choosing the right research partner. A must-listen for brands aiming to use clinical validation to thrive in a competitive market! What’s covered in this episode: Key differences between perception studies, single-group studies, and randomized controlled trials (RCTs). How to choose the right study design for your product’s stage and goals. The role of transparency in communicating research findings and building brand credibility. Common misconceptions about clinical trials and how they can impact study outcomes. Why collaboration and trust are essential when choosing the right research partner. The importance of balancing statistical significance with consumer-friendly claims. Practical advice for brands new to clinical research on navigating the complexities of study execution. Tune in to this insightful episode to learn how clinical research can elevate your brand, from selecting the right study design to sharing transparent and credible results. About Citruslabs Citruslabs is the leading CRO (contract research organization) for health and wellness brands, including supplements, cosmetics, functional foods, superfoods, and pet health. We specialize in substantiating product claims through rigorous research, offering gold-standard randomized controlled trials, single-group pilot studies, and consumer perception studies. Our cost-efficient, decentralized clinical trial designs make high-quality research accessible, delivering objective and reliable data without the typical high costs. Get in Touch To learn more about Citruslabs visit us at citruslabs.com Follow Citruslabs on social media: LinkedIn: https://www.linkedin.com/company/citruslabs Instagram: https://www.instagram.com/citruslabs_ Facebook: https://www.facebook.com/citruslabstechnology Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company!  You can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne sits down with Jami and Hannah Heidegger, the mother-daughter team behind Retrouvé, a luxury skincare brand rooted in over four generations of expertise! Jami and Hannah discuss how their family legacy, including their time as third-generation owners of Kiehl’s, inspired Retrouvé’s mission to redefine skincare with science-backed, sustainable, and transformative products. The conversation explores the evolving demands of today’s educated consumer, the importance of ethical marketing, and how transparency and clinical validation are reshaping the beauty industry. A must-listen for anyone passionate about skincare innovation and the future of ethical beauty! What’s covered in this episode: How four generations of skincare expertise shaped Retrouvé’s innovative approach. The importance of transparency and ethical marketing in today’s beauty industry. Why Retrouvé invests in consumer education through concierge services and social media. Retrouvé’s commitment to sustainability, including tree-planting initiatives and eco-friendly packaging. The science behind Retrouvé’s Triple Airless Protection System and its impact on ingredient potency. How evolving consumer demands are driving the need for clinically validated skincare. Why Retrouvé focuses on timeless, science-backed formulations over fleeting trends. Tune in to this insightful episode to discover how Retrouvé is redefining luxury skincare with science-backed innovation, ethical practices, and a legacy of excellence. About Retrouvé Founded by Jami and Klaus Heidegger, Retrouvé combines decades of skincare expertise with cutting-edge science and sustainably sourced ingredients. With a focus on transformative results, Retrouvé offers streamlined, multi-tasking formulations crafted in small batches from their Malibu farm and trusted global suppliers. Retrouvé’s mission is more than skincare—it’s a commitment to visible results, ethical practices, and unveiling your most beautiful self at any age. Get in Touch Visit Retrouvé’s website: https://retrouve.com/ Follow Retrouvé on social media: Instagram: https://www.instagram.com/retrouveskin/ TikTok: https://www.tiktok.com/@officialretrouve Facebook: https://www.facebook.com/skinbyretrouve/ Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne chats with Victoria Thain Gioia, Co-founder of Perelel, a groundbreaking women’s health brand redefining vitamins and supplements for every stage of life. Victoria shares how her personal experiences inspired Perelel’s mission to transform women’s healthcare, starting with motherhood. The episode dives into the challenges women face in a healthcare system that often overlooks their needs, and how Perelel is addressing these issues with clinically-backed, transparent, and effective solutions. We’ll also explore the innovative strides being made in women’s wellness and the critical need for more female-focused health research. A must-listen for anyone passionate about women’s health and the future of wellness innovation! What’s covered in this episode: How personal experiences with gaps in women’s healthcare led to the creation of Perelel. The importance of stage-specific supplements for women’s unique nutritional needs. Perelel’s reliance on clinical trials to ensure product safety and effectiveness. The role of medical experts in guiding product development. How Perelel addresses the issue of women’s health being dismissed in traditional care. Perelel’s focus on transparency by backing claims with clinical studies. The challenge of underfunded women’s health research and the future going forward.  Tune in to this insightful episode to learn how Perelel is leading the charge in women’s health, creating tailored solutions, and driving much-needed change in healthcare.  About Perelel Perelel was founded in 2018 by Alex Taylor and Victoria Thain Gioia after their personal frustrations with the one-size-fits-all approach to prenatal vitamins. After discovering a lack of regulation and transparency in the prenatal industry, they teamed up with OB/GYN Dr. Banafsheh Bayati to create stage-specific vitamins tailored to the unique nutritional needs of women at every phase of their reproductive journey. Perelel’s formulations are guided by a panel of experts, ensuring that each product is backed by the latest research and delivers the right nutrients at the right time. Their mission is to provide women with high-quality, evidence-based supplements that empower them throughout all stages of life. Get in Touch Visit Perelel’s website: https://perelelhealth.com/ Follow Perelel on social media: Instagram: https://www.instagram.com/perelelhealth/ TikTok: https://www.tiktok.com/@perelelhealth Facebook: https://www.facebook.com/perelelhealth/ Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne chats with Pia Rampling, the Global Marketing Manager at Mānuka Health, to uncover the secrets behind one of the most buzzworthy brands in wellness! Discover how Mānuka Health harnesses the power of 1.5 billion bees to create revolutionary products packed with the magic of Mānuka honey, propolis, and royal jelly. Pia reveals how her global marketing expertise has skyrocketed the brand to international success while staying fiercely committed to sustainability and authenticity. From groundbreaking scientific research to cutting-edge product development, you’ll get an inside look at how Mānuka Health is transforming the natural health and wellness industry!  What’s covered in this episode: Mānuka Health’s use of bee-derived ingredients in their products. Scientific research behind Manuka honey’s health benefits, including antibacterial and anti-cancer properties. Commitment to sustainability through beekeeping practices, eco-friendly packaging, and B Corp certification efforts. How consumer feedback and Citruslabs studies drive product innovation, like recyclable packaging and skincare product lines. Global marketing strategies for scaling, adapting to regional markets, and maintaining leadership in a competitive space. Tune in to this exciting episode for a deep dive into the world of bee-powered wellness and discover how Mānuka Health is revolutionizing natural health from hive to jar! About Mānuka Health From their roots in small-town New Zealand, Mānuka Health has grown into a global leader in harnessing the power of manuka honey and other bee-derived treasures. With a commitment to sustainability and the wellbeing of both people and the planet, they work in harmony with nature, cultivating their products with care. Guided by expert beekeepers and innovative scientists, Mānuka Health is dedicated to delivering potent, high-quality ingredients that elevate wellness and inspire vitality from within. Get in Touch To connect with Pia, send her an email at [email protected] Visit their website: https://us.manukahealth.com/en/ Follow Mānuka Health on social media: Instagram: https://www.instagram.com/manukahealthsystem Facebook: https://www.facebook.com/manukahealthsystem/ Youtube: https://www.youtube.com/@manukahealthsystem Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne chats with Megan Picurro, the Director of Marketing at the iconic skincare brand Mario Badescu! Megan shares how Mario Badescu, a beloved brand since the 1960s, continues to successfully blend their rich heritage with modern innovation, while redefining beauty across generations. Learn how Megan’s expertise in global marketing keeps their brand relevant and beloved by consumers all around the world. We’ll dive into Megan’s journey in the beauty industry, the brand’s commitment to simple and effective skincare, and what it takes to keep consumers captivated in an ever-evolving skincare market. This is one episode you won’t want to miss! What’s covered in this episode:  The evolution of Mario Badescu from a small New York salon to a global skincare brand. Balancing heritage with innovation in today’s fast-paced market. The brand’s commitment to simple, effective, and sustainable skincare. How consumer feedback, including studies with Citruslabs, shapes product development. Strategies for connecting with diverse global markets and using social media to engage with consumers. Navigating trends and staying true to the brand’s timeless appeal. Megan’s advice to marketing leaders at brands that are just starting out. Don’t miss this insightful conversation! Tune in now to discover the secrets behind Mario Badescu’s timeless success and get inspired by their approach to skincare and brand authenticity. About Mario Badescu  Mario Badescu has been a trusted name in skincare since 1967, starting from a small, two-room salon in New York City. With a commitment to simple, effective, and personalized skincare, the brand has grown into a global sensation, offering a wide range of products that cater to all skin types. Rooted in tradition yet embracing innovation, Mario Badescu continues to deliver salon-quality results, making good skin accessible to everyone. At Mario Badescu, they believe that, “good skin is forever”. Get in Touch To connect with Megan, send her an email at [email protected].  Visit their website: https://www.mariobadescu.com/ Follow Mario Badescu on social media: Instagram: https://www.instagram.com/mariobadescu/ Facebook: https://www.facebook.com/MarioBadescu/ Linkedin: https://www.linkedin.com/company/mario-badescu-skin-care-inc-/ Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne sits down with Mark Menning, the founder of the innovative skincare brand Mark Los Angeles! Mark reveals how he launched Mark Los Angeles, a groundbreaking brand that harnesses the power of plant flavonoids to achieve healthier skin. Discover how his cutting-edge expertise in drug delivery and formulations led to the creation of skincare solutions that truly shine! We’ll explore Mark's inspiring journey from the pharmaceutical industry to creating a company that champions scientific rigor and plant-based innovation, revolutionizing the skincare industry with their unique and effective products. What you’ll discover in this episode: Mark’s background in pharmaceuticals and his transition to the skincare industry The creation of MARK Los Angeles and their focus on plant-based ingredients Challenges of using flavonoids in skincare products The company's proprietary delivery technology Mark’s definition of "clean" beauty and the importance of ingredient purity How they leverage their clinical trial results in their marketing The importance of patience and embracing failure in the entrepreneurial journey Tune in to discover how MARK Los Angeles is redefining skincare with a commitment to quality and efficacy! About MARK Los Angeles  MARK Los Angeles, founded by Mark Menning, Ph.D., offers plant-based skincare solutions using scientifically-grounded formulas. Their patented XDF™ Transdermal Flavosomes technology delivers plant flavonoids to reduce inflammation, target acne, and enhance skin health. MARK Los Angeles emphasizes purity, efficacy, and safety, leveraging Mark's pharmaceutical expertise to develop effective treatments, such as their E.Q. Clear Skin Collection. For more details, visit MarkLosAngeles.com. Get in Touch To connect with Mark, send him an email at [email protected]. Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your feedback and questions. Email us at [email protected].

In this episode, our host Susanne Mitschke sits down with James van Elswyk, the visionary behind the brand Rest Religion. Together, they dive deep into the world of innovative skincare products and groundbreaking clinical studies. James shares the journey of Rest Religion, and talks about his consumer perception study with Citruslabs. The episode also explores the critical role of branding and packaging in building a successful brand and how these elements contribute to consumer trust and loyalty. Tune in for an insightful conversation packed with expert insights and practical tips for anyone interested in the crossroads of science, branding, and entrepreneurship. In today’s episode we’ll discuss:  The story behind how Rest Religion was started  Rest Religion's unique approach to packaging and branding Incorporating customer feedback into product development and marketing Challenges and motivations of launching a new skincare brand Rest Religion's future plans, including supplements and retail This episode offers valuable lessons for entrepreneurs and skincare enthusiasts alike, tune in to hear Jame’s story!  About Rest Religion Rest Religion is a skincare brand that champions the philosophy of slowing down and simplifying in a world that often glorifies constant hustle. As pioneers of the recharge ritual, Rest Religion is reshaping the skincare conversation by addressing core skin issues rather than providing temporary fixes. Their meticulously crafted formulas combine nature’s wisdom with cutting-edge science to effectively treat and protect the skin. Get in Touch To connect with James, send him an email at [email protected]. Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your questions and we'll answer them in a future episode. Email us at [email protected]

Today Susanne is joined by Teresa Pueyo from Superlativa! In this episode you’ll learn about Teresa’s personal journey that inspired the creation of her company. Teresa shares how her experiences living in Southeast Asia opened her eyes to the power of integrating traditional and modern medicine. Join us as we explore the story behind Superlativa and how Teresa is shaping the supplement industry!  In today’s episode we’ll discuss:  How Teresa started Superlativa  Her focus on natural supplements and environmental responsibility  The success of their first product  Turning customer feedback into key product insights Their scientific approach to product development Emerging trends in the supplement industry Highlights and challenges of being an entrepreneur Tune in for a great episode centered around creating an amazing product built on science and customer loyalty!  About Superlativa and Teresa Pueyo Teresa Pueyo founded Superlativa in 2020 after experiencing chronic stress and related health issues while juggling her career and motherhood. Drawing from her time in Southeast Asia, she turned to adaptogens for their stress-relieving and energy-boosting benefits. Finding a lack of reliable products, she created Superlativa to offer scientifically-backed solutions that integrate easily into daily routines. Today, Superlativa consists of five products and serves thousands of customers, validating Teresa's belief in the transformative power of natural remedies. Get in Touch To connect with Teresa, send her an email at ⁠[email protected] Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your questions and we'll answer them in a future episode. Email us at [email protected]

Today, Susanne is joined by Daniel Adix from LiQure! In this episode, they uncover the inner workings of LiQure and explore how Daniel and his team are revolutionizing the hangover recovery space with their innovative DHM-based gummies. Tune in to discover how LiQure is transforming the way we bounce back after a night of having a few too many 😉 In today’s episode we’ll discuss:  What makes LiQure unique from other products in the market  How Daniel ensures quality and safety throughout production Why the ingredients in LiQure are the best for recovery  Misconceptions with hangover products  Challenges in bringing LiQure to the market  His advice to other entrepreneurs  Join us for an awesome episode from an emerging and innovative brand! About LiQure and Daniel Adix LiQure was founded out of a personal quest to find an effective way to ease next-day symptoms after enjoying a night out. Inspired by the remarkable effects of dihydromyricetin (DHM), Daniel and his team developed the world’s first DHM-based gummy, offering a delicious, portable, and discreet solution for hangover recovery. Get in Touch To connect with Daniel, send him an email at ⁠[email protected] Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your questions and we'll answer them in a future episode. Email us at [email protected]

Karina Urdaneta talks about cycle and women’s health (one of our favorite topics at Citruslabs!) with Susanne. She also shares her journey as a first-time entrepreneur and shares advice for others looking to start their own wellness company.  The personal inspiration behind Xula Herbs Her 5 year struggle to get a medical diagnosis for endometriosis  The herbs behind Xula Herbs The pilot study results on Xula Herbs for women with menopause How women can benefit from CBD and cannabinoids  Karina’s unique approach to product development Her biggest struggle when she started Xula How she built brand awareness and consumer trust About Xula Herbs and Karina Urdaneta Xula Herbs represents a cycle-focused approach to wellness. From stress and sleep to menstruation, their products are designed to help you optimize your cycles. They believe everybody deserves to feel good in their bodies. To connect with Karina, send her an email at [email protected]  To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us! Send us your questions and we'll answer them in a future episode. Email us at [email protected].

Susanne sits down with Chloe Giraldi, Vice President, Nutrition Science at Hologram Sciences to uncover why women’s health has been overlooked and how Hologram Sciences is combining technology, personalization, and, clinically-backed ingredients to make positive changes in health. Together, they discuss:  The three pillars that inform Hologram Sciences’ mission  What excites her about nutrition and how it impacts behavioral health in today’s wellness-focused world How creating personalized nutrition leads to better overall health outcomes The types of innovative products in current development at Hologram Sciences What motivated them to pursue a clinical trial for their Daily Balance gummy for relief from peri/menopause symptoms The lack of training that medical professionals receive in women’s health areas About Hologram Sciences  https://www.hologramsciences.com/ Hologram Sciences is an AI-focused health tech company that helps people improve their wellness through innovative, personalized nutrition solutions. They combine evidence-based protocols and technology to create holistic offerings that help create positive health outcomes.  To connect with Hologram Sciences, you can reach them at [email protected]  To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us! Send us your questions and we'll answer them in a future episode. Email us at [email protected].

Today, we're talking sustainability, growth, and product-market fit--all on a bootstrapped budget (which is how she likes it) with Belinda Lau from ELIMS. You'll hear: How ELIMS markets a fluoride-alternative toothpaste (with an ingredient developed by NASA) How they win with sustainability built into the fabric of their business operations and strategies  Belinda’s biggest learnings from operating a bootstrapped CPG company in today’s VC-funded world of startups How she innovates and stays ahead of customer demands and trends Belinda’s advice for up-and-coming founders About Belinda Lau & ELIMS  https://elims.co/  Founding ELIMS has been Belinda’s dream come true. As a child, she watched her parents thrive as entrepreneurs and knew it was in her future. At ELIMS, she continues to advance human health while innovating on earth-friendly technologies. ELIMS provides earth-friendly oral care through sustainable and clinically-effective products like fluoride-alternative toothpaste, whitening strips, and more.  To learn more about ELIMS, follow them on Instagram @elims.oralcare. To connect with Belinda, send her a connection request on LinkedIn.   To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us! Send us your questions and we'll answer them in a future episode. Email us at [email protected].

Imagine if you built your career in the SaaS space and wanted to transition to consumer goods--specifically in the food and beverage industry. Would you anticipate some challenges? That's exactly what Vincent Bradley did when he co-founded Proper Wild! In this episode, we chat with Vincent about: How he was inspired by his personal health journey to create Proper Wild Proper Wild’s biggest challenge as a CPG wellness beverage company The secret to building a CPG brand when you’ve only ever had software experience How he used paid ads to validate his packaging and branding before production What motivated Proper Wild to seek a clinical trial to test their product How he’s using his study results in his marketing His future outlook for the CPG industry, post-pandemic Comparing online success versus in-store success About Vincent Bradley & Proper Wild https://properwild.com/  Vincent Bradley is the CEO and Co-Founder of Proper Wild, a company specializing in producing clean energy shots. Proper Wild's energy shots are known for being made with natural ingredients, including organic caffeine, and no artificial sweeteners or preservatives. Vincent Bradley, along with his role at Proper Wild, is also involved in various aspects of the business, from product development to marketing and company strategy where he flexes his problem-solving skills alongside the talented people who work to bring plant-based energy shots to the masses.   To learn more about Proper Wild visit their website. Vincent is sometimes manning the live chat! He's open to your questions and is always eager to help out a fellow hustler. You can also find him on Instagram at @vincentmbradley To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us! Send us your questions and we'll answer them in a future episode. Email us at [email protected].

Join us as we delve into the captivating story of how Bilal accidentally stumbled upon the formulation for his renowned kale powder, turning a chance discovery into a game-changing brand. In this episode, we discuss How he accidentally but successfully formulated his kale powder The most important element for building a brand from scratch His controversial viral Facebook ad that generated a lot of buzz Government grants–are they worth it? The scientific community’s reaction to his data transparency practices  What people get wrong about the health and wellness industry His quest to bring high nutrition to all  About Bilal Qizilbash CEO, Bilal Qizilbash made a breakthrough discovery. He discovered that juiced leafy kale could selectively kill melanoma cancer cells in vitro while leaving non-cancerous cells alone. The breakthrough led to a U.S. patent and continued laboratory studies. This discovery was nothing short of a scientific breakthrough, but it was accompanied by a more significant realization—the potential to positively impact humanity through a simple yet powerful product: Bilal's EasyKale®.  About Ek Foods https://ekfoodsinc.com/ Ek Foods is a way to eat healthier, especially focusing on fruits and vegetables. The transformation from EasyKale Labs to Ek Foods, Inc represents a significant milestone for the company. With an expanding product portfolio and a continued commitment to science-based nutrition, Ek Foods is poised to revolutionize the food industry by providing innovative, nutritious, and convenient meal solutions that cater to the evolving needs of individuals and institutions alike. To connect with Bilal, please email him at [email protected]    To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us! Send us your questions and we'll answer them in a future episode. Email us at [email protected].

Many supplement brands are adopting a “science-forward” image. ASYSTEM is at the forefront of this wave of industry change. Moving away from white plastic bottles that collect dust in your cabinet, they’re investing in sustainable packaging, third-party product testing, and full transparency about how they formulate their products. Henry Simonds, President of ASYSTEM, knows that consumers are educating themselves and looking for products that actually work. In this episode, Susanne and Henry discuss How they approach product formulation differently compared to other brands Why they decided to invest in a clinical study with Citruslabs Which aspects influenced their decision when looking for a contract research organization The factors to help you determine whether or not you need a placebo-controlled study when testing your own product The duration of a study The difference between qualitative and quantitative outcomes and how they can be used in your marketing Regulatory and legal compliance with claims Do we test on animals? And we answer your listener questions! Want to send us a question for a future episode? Email us at [email protected] About ASYSTEM ASYSTEM creates supplements that actually work. Every ASYSTEM product includes at least one clinical ingredient backed with data from real-life trials, at an optimized dose for maximum results. They invest in Citruslabs clinical trials to quantify the effectiveness of their products. The result? 82% of people saw an improvement in sleep and 79% of people reduced stress & anxiety, with more studies underway. Product design is both an art and a science. They create products for simplicity and convenience that look as good as they work. To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us!

In this product claims-focused episode, Susanne and Heather Bustos discuss: What brands get wrong about product claims What a warning letter from the NAD (National Advertising Division) really means Can a consumer bring a claim against a brand with the NAD? Your best prevention method for warning letters from the NAD Getting into the specifics behind cosmetic claims language How much substantiation do you need behind your claims? When should supplement brands enroll in randomized controlled trials Risk level questions to ask yourself when deciding which claims to list Are randomized controlled trials the gold standard for making health claims? Are consumer perception studies enough to back up claims? What you should do if you conducted your own study as a brand before these new regulations came out  Can you make structure-function claims on superfoods? And at the end, Susanne and Heather go over some general claims language that can be acceptable to use that won’t get you in trouble Reminder: Everything included in this podcast is not legal advice and you should always consult with an attorney before making product claims.  About Heather Bustos Heather Bustos founded Bustos Law Group, an FDA compliance law firm that works with companies in regulated industries like food, supplements, cosmetics, devices, and OTC drugs. They help companies succeed by reviewing their products for compliance with FDA, FTC, and CBP regulations. ​Heather has helped numerous companies get into grocery chains and worked with foreign Fortune 100 cosmetic companies to expand their brands to the U.S. by reviewing their full line of products and marketing for federal compliance. To learn more about Heather, you can visit her website at bustoslawgroup.com, email her at [email protected], or give her a call, at 832-592-7851. To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us! Send us your questions and we'll answer them in a future episode. Email us at [email protected]

In this episode, Susanne and Jodi answer your most commonly asked questions about putting your product through a clinical trial. What to expect, from start to finish  Can you create legitimate skincare claims if you don’t have a dermatologist review your data? Can you bundle products under one clinical trial as a cost-saving opportunity? Is there a price difference between consumer perception studies and core clinical studies? How do you ensure study participants are doing what they’re supposed to be doing during the trials? What kind of claims can you make with sunscreen products? What are some common issues you encounter when running these studies and how do you avoid these risks? How long do studies typically take? How much do these studies cost and what’s included?  To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us! Send us your questions and we'll answer them in a future episode. Email us at [email protected].

Cary Lin saw an opportunity to make sustainability truly accessible when even big, innovative companies were falling short. Common Heir was born out of this vision. Cary believes in our collective power to make change and her quest to preserve beauty in the world. She joins Susanne Mitschke, Co-Founder & CEO of Citruslabs to discuss why the clean beauty industry needs to embrace scientific evidence to back their products.  In this episode, Susanne and Cary discuss Why Common Heir ran a clinical study before launching their clean beauty products How more and more brands are setting the standard for enrolling their products in clinical trials Is a clinical study worth the investment? Which types of brands benefit most from clinical trials  How Cary decided on the various aspects of her clinical trial (participant inclusion criteria, exclusion criteria, etc.) Why Cary went the extra mile with expert skin grading  The difference between a consumer perception study and a clinical trial What’s next for Common Heir? About Common Heir Common Heir is a clean, luxury skincare brand that launched in 2021. Although they’re new to the game, they’ve been working with Citruslabs from the beginning in order to create high-powered skincare that meets their standards for product performance.  To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us! Send us your questions and we'll answer them in a future episode. Email us at [email protected].