Front Office Audible

In this episode of Front Office Audible, we step onto the pitch with Emily Cosler, Senior Director of Strategy at the US Soccer Federation. Emily shares insights into the strategic game plan driving US Soccer’s growth, from upcoming tournaments like the 2025 Club World Cup and 2026 World Cup to the bid for the 2031 Women’s World Cup. We also dive into the organization's move to Atlanta and how US Soccer is positioning itself for the future. Tune in to hear how strategy meets the pitch at one of the fastest-growing sports organizations in the country.

In this episode of Front Office Audible, Justin Geale and Selby Sturzenegger, two key figures behind Major League Cricket, take us inside the ambitious effort to bring professional cricket to the U.S. They share how MLC is building a league from the ground up, the challenges of introducing the sport to a new market, and what it takes to attract top talent and investment. We explore the business of cricket, the league’s growth strategy, and why they believe the U.S. is the next big frontier for the sport.

In this special live episode of Front Office Audible, we sit down with Northwestern’s new Athletics Director, Mark Jackson, in front of a live audience at Kellogg’s White Auditorium. In this fully unedited episode, Mark shares his leadership philosophy, his vision for Northwestern Athletics, and what it takes to navigate the ever-evolving world of college sports. Don't miss this inside look at the business of college athletics from one of the top Athletics Director in the the country.

In this episode of Front Office Audible, Quinton Kreuger, founder of Probility.AI, takes us inside the cutting-edge world of predictive analytics in sports. Quinton shares how his company is revolutionizing decision-making in hockey by forecasting player injuries and performance. We explore the challenges of gaining buy-in from teams, the balance between data and intuition, and the future of analytics in shaping competitive advantages across sports.

In this episode of Front Office Audible, we sit down with Brad Bauer, General Manager of Northwestern's NIL program, as he unpacks the evolving world of Name, Image, and Likeness in college sports. From donor-driven collectives to commercial deals, Brad shares how Northwestern empowers its athletes to maximize NIL opportunities while staying competitive. With insights into Altius Sports Partners' approach and real stories from the field, Brad reveals the challenges and successes of bringing NIL to life in a school known more for academics than athletics.

In this episode of Front Office Audible, Tania Haladner, CMO of the WNBA's Chicago Sky, takes us behind the scenes of the WNBA’s explosive growth. Leveraging her experience from Kraft and PepsiCo, Tania shares how the Sky are using innovative marketing, player-driven storytelling, and strategic partnerships to capture new audiences and elevate the team’s brand.

We sit down with Joel Shapiro to explore the two sides of sports: performance on the field and the business behind the scenes. Joel is a professor at Kellogg's Analytical Consulting Lab, and serves as an analytics advisor for various organizations, including many sports leagues, teams, and sports-related startups.

Get to know your hosts Ilesh and Samir as they introduce themselves and share what Front Office Audible is all about