Future of Poultry

K. Scott McKenzie, Ph.D., director of technical services with Enviro Tech, discusses good litter management with Mark Clements.

Elisa Tjarnstrom, Executive Director of Brazilian Food Industry Collaboration for Animal Welfare talks to Mark Clements about the work achieved by the food industry body since its creation in 2024

Billy Hackett, director of the specialty product division, Arkion Life Sciences, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, break down how birds carry HPAI from wetlands to farmyards, and why managing the outside of the barn is just as important as what happens inside.

Hinda Mitchell, the president and founder of communications and marketing firm, Inspire, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, discuss how new dietary trends provide chicken marketers with new opportunities to connect with consumers.

Dr. Claudia Osorio, associate advisor, Elanco, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, talk through what good anticoccidial sensitivity testing looks like, how to interpret the results and how to use it responsibly in modern production systems.

UVC LED lights can give poultry producers an extra layer of biosecurity. Learn more in this edition of the Future of Poultry Podcast featuring Jimmy Weng with Silanna Group.

Take a look at the factors motivating the high protein trend and how chicken can stand out in this episode from Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Kevin Ryan, founder and CEO, Malachite Strategy and Research.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Scott Gustin, DVM, U.S. poultry technical leader, Elanco, discuss the importance of seasonal management programs.

Take a look at the key strategies to keep Salmonella at bay throughout the poultry production chain in this episode of WATT Poultry Podcast featuring Marcos Rostagno, DVM, Ph.D., U.S. technical and innovation director with Trouw Nutrition, and Mark Clements, editor-in-chief poultry, with WATT Global Media.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Francene Van Sambeek, DVM, poultry technical consultant, Elanco, discuss the factors that go into a bioshuttle program.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Joey and Michael Jurgielewicz, Joe Jurgielewicz & Son, talk about what makes duck production unique.

Julian Madeley, director general of the World Egg Organisation (WEO), and Mary Spicer, its head of communications, join Mark Clements to discuss the WEO’s program to foster the next generation of egg industry leaders.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Jody Hallman, vice president integrated marketing, Perdue Foods, discuss how an innovative approach to chicken marketing won over consumers.

Maureen Stickel, director of international program development with the World Poultry Foundation, joins Mark Clements, editor-in-chief, poultry, WATT Global Media, to look at the organization’s transformative work with small-scale poultry producers.

Mark Clements, editor-in-chief, poultry, with WATT Global Media, welcomes Taoufik Rawi, DVM, Boehringer Ingelheim’s head of franchise global strategic marketing, poultry, to the podcast to examine the latest developments with avian influenza.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Nancy Himmelfarb, principal, Himmelfarb Sustainability Consulting, highlight the challenges and opportunities involved with marketing the sustainability of chicken products.

Mark Clements, editor-in-chief, poultry, discusses coccidiosis control with Aldo Rossi, DVM, vice president of innovation and technical services with feed additive company Amlan.

Mark Clements, editor in chief, poultry, with WATT Global Media, is joined by Nils Grabowski, DVM, head of insect hygiene and technology the University of Veterinary Medicine Hannover, to look at the myths surrounding human consumption of insects and what developments in the area might teach the poultry industry.

Nick Fereday, executive director, Rabobank and Christine McCracken, protein analyst, also at Rabobank, share their thoughts on how chicken can benefit from the adoption of GLP-1 weight loss drugs, the Make America Healthy Again movement and other changes to consumer perceptions of health and nutrition.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Chris Greene, national account manager, farm and ranch, Central Life Sciences, talk about how fly control and biosecurity impact poultry health and egg production.

Gina Sloan, founder of Agritx, and Mark Clements, editor-in-chief, poultry, discuss Agritx’s novel microbiome technology that helps chicks thrive and boosts bird performance.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Lynn Dornblaser, principal consultant at Mintel. examine the growing consumer preference for convenience in chicken consumption, as well as explore the dichotomy between premium and value.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Brian Earnest, animal protein economist at CoBank, discuss how changing consumer behaviors fuel genetic, artificial intelligence (AI), automation and other emerging innovations in the broiler industry.

Kevin Ryan, co-founder and CEO of Malachite Strategy and Research, joins Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, to explore how technology is transforming the chicken consumer experience and how industry leaders can prepare.

How can the egg industry improve its sustainability in a measured and recognized way? Sofie Kilroy, Ph.D., sustainability manager, for poultry Europe and Central Asia with Trouw Nutrition, discusses how in this edition hosted by Mark Clements, editor-in-chief, poultry.

Kay Russo, DVM, partner, RSM Consulting, joins Elizabeth Doughman, editor, WATT PoultryUSA, to discuss the U.S. Department of Agriculture’s (USDA) response to the avian influenza outbreak in poultry and dairy cattle, the risk of disease spillover to humans and what actions are most likely to stop the spread of the virus.

Elizabeth Doughman, editor, WATT Poultry USA and Poultry Future talks with Bill Potter, Ph.D., poultry food safety and processing extension at the University of Arkansas, about how the poultry industry can prepare for the U.S. Department of Agriculture (USDA) Food Safety and Inspection Service (FSIS) proposed Salmonella Framework for Raw Poultry Products.

Mélina Gourvennec, marketing manager with AgriProTech, discusses the role that laser technology can play in enhancing farm biosecurity.

Tim Gentle, founder of immersive technology studio Think.Digital, details the virtual reality training biosecurity program developed by Think.Digital for the Australian egg industry, along with further projects the studio has implemented to support the poultry industry.

Mark Clements talks to Léane Gernigon, data scientist with Adventiel, about the company’s sound monitoring system that keeps poultry producers informed of issues ranging from bird health and welfare, to flock activity and house security.

Brian Earnest, an animal protein economist with CoBank, shares his thoughts (and his favorite side dish) about the future of the turkey tradition on Thanksgiving.

Broiler processors have always strived for continuous improvement in the value, convenience and taste they have delivered for consumers. As climate change concerns and overall environmental impacts are prioritized by regulators and consumers, processors will be under increasing pressure to develop circular supply chains and use fewer total resources. Energy conservation, water reuse and packaging recycling will need to be balanced with continuous improvement efforts for food safety, product convenience and cost. Join a discussion with Oliver Hahn, CEO, BAADER Poultry USA; Jay Russell, regional sales director, Marel; and Shawn Harris, executive director of bags and case-ready product marketing, North America, Sealed Air Corporation.

Evaluation of broiler carcasses after evisceration can provide insights into bird welfare from the hatchery all the way to the processing plant. Discover how in this edition of Future of Poultry Podcast, featuring Paco Fernandez Lopez-Brea, DVM, international business development, poultry, with Zinpro.

Mark Clements talks to Pablo Cifuentes, chief technology officer with PhagLab, about phages and how and why their use in the poultry industry is set to increase.

Abi Vincill, brand manager for Farmer Focus, the winner the 2024 Chicken Marketer of the Year award, elaborates how Farmer Focus puts the grower first in consumer marketing -- and shares her favorite chicken dish.

Andrew "Andy" Parks Benson, Ph.D., associate professor, poultry science, University of Georgia, details how he has utilized artificial intelligence to significantly reduce the amount of time it takes him to create case studies for his poultry science classes. He also trains students on using artificial intelligence to successfully complete tasks. Recorded at the 2024 Poultry Science Association Meeting.

As we look to the future, it’s crucial to understand what younger generations will prioritize when it comes to food. By the year 2035, Generation Z will be the primary purchasers of chicken, and changing attitudes about technology, concerns about sustainability and animal welfare, and other factors will impact how chicken is fed, raised and processed over the next decade. Christophe Pelletier, global food and agriculture futurist, strategist and advisor, The Food Futurist and keynote presentation for the upcoming Chicken Marketing Summit, shares his insights into what the consumers of tomorrow will be looking for to help chicken marketing, production and processing proactively plan in the quest to keep chicken as the protein in the center of the plate.

The global poultry industry is adjusting to using fewer antibiotics, taking many laying hens out of cages, and in some cases, providing outdoor access for flocks while at the same time striving for continuous improvements in bird health and welfare.Join a panel of experts for a discussion of the promising technologies being researched and developed to improve the health and welfare of broilers, turkeys and layers.Panelists:Joshua Deines, Ph.D., technical services device lead, ZoetisWilliam Herring, Ph.D., vice president, research and development, Cobb-VantressTheresia Lavergne, Ph.D., senior technical service manager, Natural BiologicsDr. Linnea Tracy, veterinary services manager, Ceva Animal HealthModerated by Terrence O'Keefe, content director, WATT Global MediaThis episode is sponsored by Ceva Animal Health, Cobb-Vantress, Natural Biologics and Zoetis.