Get Customers

Most Show HN posts die because they announce a product instead of proving a problem. We break down the launch structure that earns clicks from the right builders, the reply strategy that turns comments into conversations, and the tiny pre-launch changes that make signups more likely before the post even goes live. If you're about to publish, rewrite the post first.

A B2B founder removed every AI buzzword from his cold emails and replies doubled overnight — and the data backs up why this works. This week we break down the exact word swap, plus the $25K/month SaaS exit playbook a bootstrapped founder just shared in the wild, and the uncomfortable truth about why your first users aren't coming from where you think. Fix your pitch before you send another cold email today.

Two founders posted the same thing this week: "Build in public got me attention, but not customers." This isn't a content problem — it's a distribution mismatch, and it's more common than anyone admits. We break down exactly why build-in-public attracts the wrong people, how one founder went from 0 to 12k monthly clicks without it, and the three-email sequence that recovered $1K in churn without a single automation tool. Fix your distribution before you write another tweet.

A founder hit $2K MRR in 17 days using product-led growth — while the person who discovered it had made $0 in 120 days building something similar. The difference wasn't the product. This week we break down exactly what PLG actually means when you strip the buzzword off it, why AI search is quietly killing your SEO traffic right now, and the one distribution mistake that's keeping most builders at zero. Fix this before your next launch.

A consultant who's fixed 6 months worth of vibe-coded SaaS products says the same four things are broken every single time — and none of them are the code. This week we dig into exactly what those four things are, why building in public is getting more dangerous (not less), and the ASO changes one founder made that tripled their installs in days. If you shipped something and users aren't converting, this episode is your diagnostic.

Most builders think growth is a marketing problem. This week we dig into the painful pattern of "optimizing everything and getting worse" — and why blanket changes almost always backfire. We break down the Reddit-as-distribution playbook that's working right now, the cold email mistake killing your reply rate, and a real case study of going 0 to 5 paid users by doing the opposite of what everyone tells you. Fix one thing today: stop broadcasting and start participating.

Cursor doubled from $1B to $2B ARR in 60 days with 150 employees — and they didn't do it with ads, referral programs, or a viral launch. Sam and Kai break down the "workflow embeddedness" mechanic that made it happen, and what it means for every builder who isn't making a dev tool. Plus: a new wave of vibe coders has zero distribution instinct and they're searching for help right now, Reddit is cracking down on community tactics, and one founder hit $10k MRR with nothing but 400 DMs.

Most builders treat launch day like a finish line — one big post, one Product Hunt page, one Reddit thread. But the founders actually getting users this week are doing something quieter and more uncomfortable: being present in the exact moment someone needs them. This episode breaks down the "right place, right time" distribution hack, the Comparison SEO strategy for bottom-of-funnel traffic, and why Reddit ads burned $100 for zero conversions while organic crushed it. Fix your distribution loop today, not next launch.

A developer built a screenshot API, got 400 signups in 30 days, and made absolutely nothing. Then two months later, developers started paying — and the reason why will change how you think about pricing and launch strategy. This week we also break down the AI search playbook that's getting small SaaS products recommended by ChatGPT, the language arbitrage move that took one founder to $65K/month, and why Tailwind's collapse is a warning shot for every builder monetising through docs or tutorials. Hit play before you launch anything.

A founder hit #1 on Hacker News and got almost no sign-ups. Another dev with zero marketing experience got 1,525 users in 2 months. This week we break down what actually drives user acquisition versus what just feels productive, plus the Language Arbitrage playbook that's printing $65K/month, and the AI search trick that gets ChatGPT recommending your product. Hit play — your next users are in this episode.