PODCAST · business
Get UNSTUCK with a MARSTA® Goals Mindset: Ambition, Action, Achievement!
by Heather Barrie
Heather Barrie welcomes you to the MARSTA Goals® podcast from Effective Entrepreneurs to share time with inspirational business owners who talk about their journeys & goal strategies - leaving you with hints, tips & strategies to set better goals, tame your squirrels, #bemorezebra & become more effective in a changing world.We focus on how making small sustainable changes, working effectively and mastering your goal setting processes are all essential to enable you to evolve and thrive and earn your worth! Contact Heather for a chat via LinkedIn - https://www.linkedin.com/in/heatherbarrie1/
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Connecting with clients through clear, human language with Maxine (Annie) Cook
In this GOAL MARSTAry® Spotlight session, Heather Barrie talks with Maxine Cook, AKA Annie Cook, Writer - about how solopreneurs can use language more mindfully to connect with clients and potential clients. Max reminds us that people do not just buy what we do — they respond to how clearly, honestly and naturally we communicate it.The conversation explores why many business owners struggle to talk about their work in a way that feels real. Max shares how trying to sound “professional” can sometimes create distance, overwhelm or confusion, while simple, conversational language helps people feel heard and understood.A key takeaway from the session is to pause and ask: “Would I actually say this to a real person?” If the words feel awkward, sticky or over-polished when spoken out loud, they are unlikely to land naturally with your audience.The group also discussed the role of AI, storytelling, present-tense language, listening before speaking, and the importance of meeting people where they are. Max encouraged solopreneurs to keep it simple, keep it real, and use language that creates trust rather than pressure.In this episode, we explore:Why connection comes before sellingHow jargon and over-explaining can squash your messageThe value of listening before speakingWhy conversational language builds trustHow to use AI without losing your human voiceThe power of stories in helping clients connect with youWhy “being real” is a business strength, not a weaknessKey quote:“Keep it simple, keep it real, and don’t overcomplicate. If people want more information, give them the space to ask.”
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“You Don’t Need Confidence to Start Showing Up” with Eduardo Benfatti
In this episode of the MARSTA Goals Podcast, Heather Barrie is joined by videographer and visual storyteller Eduardo Benfatti to explore a topic many entrepreneurs avoid—but know they need: visibility through video.If you’ve ever thought “I’m not good on camera” or held back from showing up more visibly in your business, this episode is for you.Eduardo shares his personal journey from low confidence and being told he wasn’t suited to video, to building a business around helping others communicate powerfully through it. The conversation focuses on how visibility is built through action—not perfection—and why video is one of the most effective ways to create connection, trust, and momentum in today’s business landscape.Together, they explore how entrepreneurs can start using video in a way that feels natural, authentic, and aligned—without overcomplicating it.This isn’t about becoming an influencer. It’s about being seen, understood, and remembered.In this episode, we discuss:Why video is essential for visibility in businessThe real reason people avoid being on cameraHow confidence grows through doing, not waitingWhy authenticity matters more than polished contentSimple ways to start using video (even if you’re camera-shy)Practical tips to improve your videos using just your phoneHow visibility builds trust and drives opportunityThere’s also a strong message here for organisations: when people feel confident to show up, communicate clearly, and express themselves, it impacts not just marketing—but culture, leadership, and performance.Key takeaway:You don’t need to be perfect to be visible. You just need to start.
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From pressure to flow: regulating energy to grow what matters
My guest is Siwan Quinn Bratton - these are her notes:What must shift internally before aligned external growth?The outer world reflects our inner world. Before strategy, scaling or visibility, there must be energetic congruence. The body will not sustain what the nervous system does not feel safe holding.If our system is dysregulated, our business will mirror that - scattered offers, inconsistent income, exhaustion masked as ambition.You are not becoming more. You are becoming truer and we create the conditions where expansion is inevitable.How do solopreneurs recognise they’ve outgrown their current identity?There is a moment where the strategies still “work”, but they no longer fit• What once excited you now drains you• Your voice feels constrained by your own brand• You’re hitting goals… but feeling disconnected from themThis is a threshold moment. In ki2life, we call this: The friction before expansion (analogy of crab)The invitation is not to panic but to pause and listen:• What am I tolerating that no longer aligns?• Where am I maintaining instead of evolving?Our next level isn’t built from your current identity. It requires a release of the old energetic blueprint.How do we create transformation without force or burnout?Force fractures the system. True transformation happens through: awareness → regulation → repetition → embodiment When we push:• Cortisol r ises• Creativity drops• Decision-making contractsWhen we regulate:• We access intuition• We sustain focus• We move with precision instead of pressureThis is where concepts like Neuroplasticity becomes powerful. We are not stuck in patterns — We are practised in them.So we shift by:• Interrupting unconscious reactions• Creating new energetic responses• Reinforcing them consistentlyInstead of asking: “How do I do more?” ask: “What state of being makes this inevitable?”Burnout is not a time problem, it's a regulation problem What does this Fire Horse phase of bold renewal mean?It's energy is sovereign power and asks where:• are we still playing small to feel safe?• are we holding back our full expression?This next phase is not about pushing harder - rather it's:• Owning our energetic capacity• Trusting our timing• Leading from internal authority, not external validationPersonally and professionally, we can:• Let go of identities that were built for survival• Create from clarity instead of compensation• Allow visibility to feel natural, not performativeWe are not here to chase success. We are here to become the version of ourself for whom success is a byproduct of alignment. Regulated energy lets our patterns be conscious and our vision, embodiedMomentum becomes effortless.So as we move forward, ask ourself: Who must I release in order to lead as who I already am becoming?We don’t rush this. We embody it. We become it.SIWAN QUINN BRATTON - BSc (Hons), Lic.Ac, CMIR, MAS, BSS-Do Dip(T) - is a seasoned British acupuncturist, educator, wellness practitioner and conscious business leader, devoted to supporting women in creating lives that feel aligned, nourished and deeply their own. For decades, her work has centred on gentle yet powerful energetic approaches that honour the whole person — heart, mind, body and soul.She is the creator of the Ki2Life Programme, a soulful journey guiding clients into vibrant health and purposeful living. At its heart are three non-negotiables - health, wealth and relationships - the steady roots from which confidence, fulfilment and ease naturally grow. Her work is grounded in deep listening, lived wisdom and practical integration, supporting sustainable wellbeing that unfolds from the inside out.Based in London, Siwan leads clinical work, programmes and teaching with a blend of quiet authority and compassion. She trains and mentors practitioners at The College of Auricular Acupuncture, contributes actively to professional societies, and has shared her teaching internationally, incl China.
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Embodiment, the Unlimited Mind & Working With the Body : Linden Thorpe
What if the key to better decisions, sustainable energy, and authentic leadership wasn’t another mindset shift - but learning to listen to your body?In this episode of the MARSTA Goals® Podcast, Heather Barrie is joined by Linden Thorpe for a deep, practical conversation on embodiment and how our nervous system, posture, breath, voice and physical reactions quietly shape how we work and live.Recorded live during a GOAL MARSTAry® session, this episode explores why so many entrepreneurs and leaders are exhausted, reactive, or stuck and how reconnecting with the body creates more choice, presence, and effectiveness.The difference between the “limited mind” (reactive, habitual) and the “unlimited mind” (choice-led, embodied)How everyday triggers, like phone notifications or deadlines, activate fight-or-flight responses in the bodyWhy embodiment goes beyond mindset and productivity techniquesHow posture, sitting, standing and breath influence confidence, clarity and energyThe role of the heart, voice and vibration in authentic communication and leadershipWhat entrepreneurs and organisations can do differently to support sustainable performance and cultureLinden also shares stories from her journey as a musician, meditation teacher and embodiment practitioner - including insights drawn from indigenous wisdom, neuroscience and decades of working with performers and professionals.This episode is for entrepreneurs who want to work with themselves rather than push through - and for leaders who recognise that culture, wellbeing and performance start in the body, not the to-do list.🎙️ Listen now and discover how embodiment can change the way you work, lead and live.
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The Power of Knowing Your Strengths with Margaret Barrie
In this week’s Clarity Lab episode, Heather Barrie sits down with her guest — and mum — Margaret Barrie, an experienced StrengthsFinder coach and psychologist, to explore the transformative impact of understanding and working from your strengths.Together they unpack why so many of us try to fix what isn’t broken — and how recognising your natural strengths changes everything about how you set goals, make decisions, and show up in business and life.They discuss:How strengths give you a unique lens for understanding your choices and energyWhy awareness brings confidence and self-acceptanceThe hidden cost of forcing yourself to “do it all”How strengths awareness can transform goal-setting inside the Goal MARSTA® frameworkThe real reason procrastination often isn’t laziness — it’s wiringThree simple strategies to deal with “non-strengths”: avoid, adapt, or collaborateWhether you’ve taken the CliftonStrengths assessment or simply want to know what puts you “in flow,” this conversation will help you stop fighting your nature and start leveraging it.🎙️ Listen now and rediscover what already works.Because goals aren’t about force — they’re about flow.
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How Better Sleep Unlocks Your Leadership & Momentum with Johann Callaghan
In this Clarity Lab edition of the MARSTA Goals® Podcast, Heather is joined by Johann Callaghan, The Sleep Success Coach, global speaker, author, and a Goal MARSTA® practitioner in training. Johann helps purpose-driven leaders transform sleep into their superpower — giving them more energy, clarity, focus and resilience so they can lead with impact.Together, they dive into one of the most underestimated contributors to goal success: sleep.This episode explores how exhaustion, multitasking, poor boundaries, and depleted emotional or mental energy quietly sabotage momentum. Johann explains why awareness is the missing piece for many leaders and why sleep is often the first place bottlenecks show up — long before we think to address it.You’ll hear:✨ How entrepreneurs unknowingly drain their energy across the physical, mental, emotional, and spiritual dimensions✨ The early warning signs that your sleep is slipping into the danger zone✨ Why decision fatigue, emotional triggers, and foggy thinking often point to deeper rest issues✨ How poor sleep closes down creativity and puts the brain into survival mode✨ The five steps of Johann’s S.L.E.E.P. Success System✨ How sleep and MARSTA® overlap — especially in building momentum✨ Why small, simple habits beat big complex changes every time✨ How to replace unhelpful bedtime behaviours with soothing, supportive alternatives✨ What ancient rhythms, chronotypes, and even the Chinese organ clock can teach us about our sleep patterns✨ Real questions from attendees about waking in the night, siestas, night owl creativity, and sustainable routinesThis episode is packed with practical wisdom for anyone who wants to lead better, think more clearly, stay emotionally steady, and create work they’re proud of — without burning out.Stay to the end for reflective breakout prompts designed to help you identify a small 30-day sleep goal that could transform your energy and effectiveness.Tired minds use old roads. Rested minds forge new ones.This episode helps you forge yours.
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Entropy - The Silent Thief of Momentum (with Janet du Preez)
In this episode, Heather Barrie is joined by Janet du Preez — Ally & Guide, Thought Disruptor, Leadership Protagonist, and System Sh!fter — for a fascinating exploration of entropy, the hidden force that quietly drains our energy, focus, and flow.Janet explains entropy as “energy dissipated without meaningful results” — the friction, rework, and fatigue that slowly creep into our systems, teams, and habits. Together, they unpack what this looks like in real life, why it’s so pervasive in modern entrepreneurship, and how MARSTA Goals® helps us spot and reduce it before it derails our momentum.The conversation ranges from emotional cues and energy leaks to practical frameworks and real-life stories — including Janet’s “SPICE” model for understanding human energy across spiritual, physical, intellectual, social, and emotional dimensions.Later, the live audience dives into reflection and discussion on where entropy shows up in their own businesses, leading to powerful insights about clarity, boundaries, and the way we use our strengths.In this episode, you’ll learn:✨ What entropy really means in human and entrepreneurial systems✨ How to recognise the early signs — friction, fatigue, and wasted energy✨ Why awareness is the first step to reducing systemic “energy leaks”✨ How the MARSTA Goals® process prevents drift and restores coherence✨ Why working from strengths isn’t just efficient — it’s energisingListener takeaway:“Entropy isn’t failure — it’s feedback. When we notice energy leaking, we have the chance to restore flow.”🎙️ Guest: Janet du Preez — Ally & Guide | Thought Disruptor | Leadership Protagonist | System Sh!fter🌐 Find Janet on LinkedIn: [insert link]🎧 Host: Heather Barrie — Creator of MARSTA Goals®Mentioned:The SPICE model (Spiritual, Physical, Intellectual, Social, Emotional)The MARSTA Goals® framework for sustainable goal-settingEntropy as the silent thief of energy in people and systems💡 Recorded live during a Goal MARSTAry® Clarity Lab session.
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Resilience, Risk & Redefining Success with Caroline Elliott
Guest: Caroline Elliott – mountain rescuer, avalanche dog handler, snow-safety consultant & keynote speaker.Caroline is the first British woman to qualify across all disciplines of the French mountain rescue world. From a life-changing ski accident in Austria to avalanche rescue in the Pyrenees, Caroline’s story is one of courage, grit and choosing to keep going in the face of hostility – not just from the mountains, but from the people around her.Caroline shares how years in a male-dominated, often toxic environment eroded her confidence – and how she’s now transforming that experience into powerful keynote work, snow-safety education and corporate resilience training. Together, we explore what success really means when the stakes are life and death, and how solopreneurs can bring that same clarity and preparation into their businesses.You’ll also hear the community in action, as attendees reflect on using their own stories – parenting, health, risk and adventure – as powerful assets in their brand and leadership.How a serious ski-jump accident and helicopter rescue planted the first seed for Caroline’s mountain rescue career.What it really takes to qualify and operate in French mountain rescue as a foreign woman – language barriers, culture shock and constant scrutiny.The emotional toll of working in a toxic, bullying team environment – and why some of those scars are still present today.The moment Caroline realised that success wasn’t money or status, but enriching her knowledge and serving through prevention, not just rescue.Why avalanche rescue is 90% preparation and muscle memory – and what that means for entrepreneurs juggling diaries, tech, travel and clients.Practical lessons from the mountains: planning routes, removing “noise”, checking your kit, and giving yourself time to practise before the high-stakes moments.Caroline’s next chapter: her “Avalanche Advantage” keynote, YouTube content, TikTok experiments and immersive avalanche simulation camps in the Alps.How our personal stories – whether from parenting, health scares or extreme environments – can become the “sweet spot” where personal brand and business brand overlap.The importance of supportive networks, honest feedback and leaders who truly “have your back”.Using criticism and trolling as fuel for your message, instead of a reason to shrink.“In rescue work you always have to rescue yourself first – if you go out exhausted or unprepared, you put the whole team at risk.”“I didn’t do avalanche control because I love blowing things up; I did it because I needed to understand how snow works.”“Your story doesn’t have to be Everest or avalanches – it might be parenting or everyday risk. But it’s still the foundation of your brand.”Caroline Elliott is a trailblazer in mountain rescue and today she speaks on resilience, leadership under pressure and “The Avalanche Advantage” – helping organisations and entrepreneurs prepare for high-stakes moments before they hit. This episode is for you if:You’re a solopreneur or business owner who feels like you’re constantly “winging it” and want more preparation and rhythm.You’ve worked in toxic or undermining environments and are still rebuilding your confidence.You’re ready to use your own story as a powerful part of your positioning instead of hiding it.You love learning from real-world, high-risk environments and translating those lessons into your business.Connect with Caroline on LinkedIn: Caroline Elliott – Mountain Rescue, Avalanche & Resilience Speaker - https://www.linkedin.com/in/caroline-elliott-aabb8117/Connect with Heather & MARSTA Goals®: https://www.linkedin.com/in/heatherbarrie1/ and www.marstagoals.comListen on your favourite podcast platform by searching “MARSTA Goals Podcast” and look for the episode with Caroline Elliott.🔍 In this episode, we cover:💬 Memorable takeaways👤 About Caroline Elliott🎯 This episode is for you if…🔗 Stay connected
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What Does Success Really Mean? From “Should → Fear → Inaction” to Clarity with Graeme Rose
Success can look shiny on the outside and still feel heavy on the inside. In this live interview + Q&A, Graeme Rose shares how a near-miss “widowmaker” heart attack forced him to reframe success—away from output and approval, and toward inner calm, presence, and purpose. We explore mental fitness in practical terms (portable 10-second resets), disrupt the “should → fear → inaction” loop, and show how MARSTA Goals® provides the context layer that makes your existing methods and modalities work better—without replacing them.Redefining success: from external approval to inner peace, calm, and presence.The inner game: noticing the Judge (inner critic) early so it loses power.Portable resets: 10-second sensory shifts (breath, feet on floor, far/near sounds) to move from survival to self-command.“Should → Fear → Inaction” loop: why it happens and how to interrupt it with awareness + micro-actions.Values first: ask “Does this move me toward what I value?” to beat shiny-object chasing.One thing at a time: close mental “windows,” give one task full attention, and use simple time bounds.Wiser-Elder-Self check: future-you perspective for clearer decisions today.Sleep & safety (Q&A): calm the nervous system so the body can do what it knows—sleep and repair.Name the loop: When you catch “should,” write the chain you notice (e.g., should → fear → inaction).Run one 10-second reset: breath → feel feet → notice a far sound → notice a near sound.Values question: “Does this action move me toward my values right now?” If yes, do 15 focused minutes.Focus sprint: Shut all other “windows,” set a short timer, complete one meaningful step.MARSTA Goals® isn’t “another method.” It’s the context that helps you understand how you work (mindset, energy, attention) so your existing tools (coaching frameworks, productivity systems, Positive Intelligence®, etc.) work better together and actually stick.Saboteurs assessment: positiveintelligence.com/saboteurs
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Scaling Smarter with Fractional Teams - Systems & Staff - with Declan Ramsey
When growth hits the “not-enough-resource” wall, hiring full-time can feel risky and slow. In this conversation, fractional COO Declan Ramsey breaks down how fractional leadership gives founders capacity + capability—fast—while building the Systems and Staff foundations that drive the ACHIEVE phase of MARSTA Goals®. We dig into what to document before you hire, how to shorten onboarding, the mindset shift for letting go, and when a fractional specialist is the right bridge to confident scaling.Fractional ≠ temp. It’s strategic leadership + implementation that plugs immediate gaps while building long-term structure.Document before you delegate. Get “what’s in your head” into simple, living processes (roles, how-tos, checklists) to reduce onboarding time and risk.Nail it before you scale it. Tighten delivery and define responsibilities before adding headcount or outsourcing.Hire for passion + fit. Especially in sales/brand-facing roles—belief beats generic “great at selling.”Pay for productive time. Fractional models can add leadership and output without full-time overhead or long lock-ins.Mindset shift for founders. Take off one “hat” at a time; structure creates confidence to delegate.When to go fractional. You’re at capacity, can’t carry full-time cost yet, and need a leader who can design the role, implement, and show value quickly.Systems: Capture the current way you deliver (process maps, SOPs, KPIs). Start small and iterate.Staff: Define outcomes before roles. Consider fractional leadership to prove value and shape a role before hiring.
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Inside-Out Alignment with Klementyna de Sternberg Stojalowska
GOAL MARSTAry® Series Sessions - Clarity LabThis episode is a practical deep-dive into ALIGN within Goal MARSTA® - with a twist! - ensuring your goals and outcomes are rooted in your values, vision and mission before anything else.Klementyna de Sternberg Stojalowska - copywriter, author, content writer and Brand Voice Guardian. She’s known for writing strong copy and pulling the real story out of people. Her reminder: great copy supports your brand, keeps you top-of-mind, and shows clients why they want to buy from you.Inside first: You can’t articulate or scale what isn’t aligned.Resonance over persuasion: Alignment attracts the right people; pushing repels.Monthly clarity: Use ALIGN to set a direction that your content and offers can actually follow.“Persuasion is out. Alignment is in.” How alignment creates invitation and reduces resistance.Inside → Out: Align goals/outcomes with values–vision–mission, then express them externally.The If–Then path: Identify pivotal decision points and write for the next step (not everything at once).Brevity as an alignment filter: A concise message (≤10 words) stress-tests whether your outcome truly aligns.Distinctiveness by design: Curate “use” and “avoid” words so edits/AI don’t dilute your aligned voice.Breakthrough Rooms: The 10-Word Client Outcome Challenge - participants distilled outcomes to ≤10 words, checking for alignment first, then clarity.Tips that helped:Lead with audience or outcome (drop “I help”).Ask, “Does this reflect my values, vision, mission?” before wordsmithing.Aim for clarity, not cleverness—alignment makes the line memorable.Write your client outcome in one sentence.Add one strength/story that proves it.Cut to ≤10 words. Keep only what aligns with your values–vision–mission.Entrepreneurs, coaches, consultants, and facilitators who want to learn, be different, and find innovative ways to hit their goals—by aligning first.Keep practicing ALIGN in weekly GOAL MARSTAry® sessions (Patreon/book club included).Next week: Collab Lab—relationships and opportunities that align with your goals.
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Goal MARSTAry Series - Defining Success On Your Own Terms with Helena Holrick
What does success really mean? For some, it’s achievement, recognition, or freedom. For others, it’s rest, joy or contentment. In this energising episode of the GOAL MARSTAry® Series, host Heather Barrie sits down with Helena Holrick — personal progress coach, mentor and more, to explore how entrepreneurs can define and design success in ways that feel authentic, nourishing and sustainable.Helena invites us to rethink success not as a universal standard, but as something fluid, personal, and ever-changing. From discovering the “golden threads” that run through our lives, to creating containers (routines and rhythms) that support our goals, Helena shows how success is as much about feeling good and satisfied as it is about results.We discuss:Why “succeed as you” is Helena’s guiding principleHow satisfaction and contentment form a powerful foundation for successThe role of self-belief — and how to rebuild it when it faltersUsing rhythms, routines, and containers to shape the conditions for successWhy recognition, freedom, and joy often intertwine with our evolving definitions of successThis is a practical yet deeply inspiring conversation for solopreneurs who want to shape goals that truly fit them — not someone else’s idea of success.
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Fear of Failure vs Fear of Success — and What’s Really Holding You Back with Margaret Sinclair | Goal MARSTAry® Spotlight Series
Episode Summary:In this powerful and practical conversation, Heather Barrie is joined by Margaret Sinclair, Founder and Head Mind Tamer at Mind Tamers, to explore the surprising and often hidden conflict between fear of failure and fear of success, and how both can sabotage our goals.Margaret shares real-world insights from over 20 years of experience as a Clinical Hypnotherapist, Osteopath, Herbal Therapist, and Mindfulness Coach. She explains how these subconscious fears form in childhood, how they shape our adult behaviours and most importantly, how we can shift them.From “squirrels” to self-sabotage, pricing fear to imposter syndrome, this episode is a must-listen for entrepreneurs who are ready to move forward with confidence and clarity.We explore:Why the mind protects you from success and failureHow subconscious beliefs shape your goals without you knowingWhat “keeping busy” is really hidingThe surprising link between childhood rules and adult business blocksHow to start shifting your fear-based patterns - gently and effectivelyA real-life client breakthrough (and what you can learn from it)Practical takeaway:Ask yourself: Which is louder right now - fear of failure or fear of success?And: What would “Successful Me” be doing today that I’m avoiding?- Featuring breakout room reflections, personal shares, and mindset strategies for real transformation.- Bonus tools mentioned:Confidence on Camera webinar (Margaret)Animal Productivity Quiz (Heather) Connect with Margaret Sinclair - https://www.linkedin.com/in/margaret-s-832a6a2b/https://mindtamers.co.uk/
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Journalling, WhatsApp & Real Networking with Niki Marshall
In this energising episode of the MARSTA Goals® Podcast, we dive into a delightfully real conversation with Niki Marshall – connection catalyst, business cheerleader, and legend in her own mind!Niki shares how two seemingly unrelated tools – journalling and WhatsApp – have become essential to how she builds powerful business relationships and stays grounded as a solopreneur. From navigating ADHD and noisy group chats to sparking meaningful conversations that actually go somewhere, this episode is a must-listen for entrepreneurs who want to do things differently.How journalling can help set daily intentions and anchor your networking mindsetThe underestimated power of WhatsApp for informal, authentic business connectionsWhy you don’t need to be strategic to build a thriving networkHow to avoid overwhelm in large WhatsApp groups and show up meaningfullyThe difference between “selling to” and “connecting with” peopleMute the noise, engage with intentionUse your journal to prep for the connections you want to createThink of WhatsApp as the digital coffee shop — low-pressure, high-connectionBe interested, not interesting (thank you, Jim Rohn!)Whether you’re an introvert navigating online networking, or a squirrel-brained solopreneur who wants a more human-first approach, this episode is packed with warm, wise, and wildly useful ideas.
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Deliver Brilliant Work Without Burnout – with Project Management Specialist Sian Lewis
In this energising episode of the MARSTA Goals® Podcast, project management specialist Sian Lewis joins Heather to explore how solopreneurs, creatives, and changemakers can bring more calm and clarity into their chaotic workloads. With a wealth of experience leading transformation projects and heading PMO portfolios, Sian now helps small businesses create structure without losing their soul.They dive into how planning doesn't have to feel like restriction, why vision matters more than perfection, and how to find your “heartbeat” – a simple rhythm that keeps your business running smoothly.Highlights from the Episode:Why “structure” isn’t the enemy of creativity – it’s your enablerFrom chaos to clarity: how to break big goals into doable chunksThe power of knowing your numbers (without scary spreadsheets!)Morning standups, 90-minute focus blocks, and other real-life tipsHow to simplify your systems and say “no” to what doesn’t serve youTrello boards, paper planners, and tech-free planning hacksWhy you’re the client in your own business – and should treat yourself like oneWhether you're a visionary idea-generator or a reluctant planner, this episode gives you practical strategies to help you stay on track, avoid burnout, and move forward with confidence.Resources Mentioned:TrelloNotion“Chaos to Clarity” – Sian’s framework90-minute work blocksMARSTA Goals® 90-Day EssentialsMonthly “heartbeat” method#MARSTAGoalsPodcast #ProjectManagement #BurnoutPrevention #GoalSetting
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What’s Your Productivity Animal? Discover Your Natural Working Style with Heather & Margaret Barrie
In this playful yet powerful episode of the MARSTAGoals® Podcast, host Heather Barrie is joined by her mother and collaborator Margaret Barrie to introduce listeners to the world of Productivity Animals™ — a fun, framework designed to help solopreneurs and business owners align their working style with their natural rhythm.The duo walk us through the six Productivity Animals — Magpie, Antelope, Red Squirrel, Spider, Terrier, and Anteater — each representing a unique way of working. They explain how recognising your dominant and secondary animals can improve focus, reduce friction, and add more flow to your work. This lighthearted model is also a serious tool for reflection, self-leadership, collaboration and most importaantly, goal achievement.Listeners also hear practical techniques from Margaret on how to shift energy, reduce overwhelm, and create more calm using physical intelligence tools like breathing, music, movement — and a healthy dose of play.What We Covered:The six Productivity Animals™ and what they reveal about how you workHow to identify your primary and secondary animal typesWhat to do when your natural strength becomes your stumbling blockSimple ways to shift gears when your energy is offUsing music, breathwork, and movement to restore flow and clarityWhy understanding other people’s productivity animals helps build better teams🔗 Take the Productivity Animal QuizGet your personalised animal combo and discover how to honour your working rhythm: [Insert quiz link]🎧 Tune in now and unleash your inner beast — but the productive kind!
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Turn Your Podcast into a Client-Attracting Machine – with Jon Blakely
In this vibrant episode of the MARSTA Goals® Podcast, podcast strategist Jon Blakely joins us to demystify the path from “just recording” to building a podcast that actually attracts clients. With a background in music production and a deep love of audio, Jon shares how solopreneurs can make podcasting a powerful tool for visibility, authority, and lead generation.We explore how to stay consistent, what gear really matters, how to sound professional without overwhelm, and why your unique voice is the best strategy for standing out in a crowded space.In this episode, you’ll learn:Why podcasting still works for solopreneurs in 2025The biggest myths about podcasting successWhat gear you truly need to get started (hint: it’s not a lot!)How to structure your episodes without sounding salesyWays to repurpose podcast content into lead magnetsThe power of staying consistent and being yourself on the micAbout Our Guest:Jon Blakely is a podcast growth strategist who helps coaches and consultants turn their podcasts into lead-generating, client-attracting assets. With expertise in both the tech and storytelling sides of audio, Jon empowers solopreneurs to grow with ease, clarity, and confidence.Resources Mentioned:Zoom H2n Audio RecorderUSB Mics (Rode, DJI, etc.)CapCut, Audacity, RiversideContent repurposing strategiesBeing a guest on other podcastsSubscribe to stay in the loop!Don’t miss a single episode—subscribe wherever you're listening, review, and share with a fellow solopreneur. The MARSTA Goals® Podcast is here to help you learn boldly, stand out differently, and achieve goals that matter.
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Price With Purpose: How to Charge What You're Worth with Scott Warren
In this unfiltered and energising episode of the Master Goals Podcast, we dive deep into the art—and psychology—of pricing with Scott Warren, self-declared Pricing Wizard. Scott shares his powerful story of rebuilding from nothing, his mission to help entrepreneurs stop undercharging, and how he built a simple yet transformative pricing system overnight.If you’ve ever felt uncomfortable naming your price, struggled to link value with what you charge, or wondered how to avoid attracting the wrong clients—this episode is packed with straight-talking wisdom, lived experience, and tools to reset your pricing mindset.What We Explore:Why pricing isn't about time—it's about the value you createThe link between pricing and survival, growth, and life goalsA fresh way to start valuing yourself and your serviceHow to stop attracting the wrong clients and pricing vampiresTips on international pricing, cost of acquisition, and personal profit goalsPowerful community insights from our live Q&A sessionQuick Question to Reflect On:💬 If you doubled your prices today—but kept the same number of clients—what would that change for your business and your life?Listen if You’re:✅ A solopreneur or service provider stuck in the undercharging cycle✅ Ready to price with more confidence and clarity✅ Curious how to shift from “doing more” to “valuing more”✅ Building a business that aligns with your personal version of successGuest:🎧 Scott Warren – Pricing Strategist, Speaker & Mentor
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Empathy That Sells: Emotional Intelligence in Business with Marcus Farrey
This week’s GOAL MARSTAry® episode welcomes Marcus Farey — soft skills strategist, workplace mediator, and founder of The Empathy Academy. With a background in high-pressure sales, family mediation, and frontline safeguarding, Marcus brings a powerful perspective on using empathy, vulnerability, and emotional insight as strategic tools in both sales and leadership.Marcus shares his deeply personal journey, from navigating trauma and burnout to building a business grounded in emotional awareness and authenticity. He explains how entrepreneurs, even solo ones, can build stronger client relationships and more resilient work cultures through value-led conversations — without losing themselves in the process.We discuss:✅ What empathetic leadership actually looks like in the real world✅ How to handle heavy disclosures and set healthy boundaries✅ Why clear communication is more powerful than persuasion✅ Using check-ins to build trust (even with resistant clients)✅ Why empathy in sales is not “soft” — it’s smart strategyPlus, insights from our audience about managing empathy fatigue, reading the room, and leading with kindness in challenging moments.Whether you’re a solopreneur, coach, or team leader, this episode will help you rethink how you connect, communicate, and lead with heart.
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Systemise Your Way to Success with Penny Hopkinson
In this episode of the GOAL MARSTAry® series, we’re joined by Penny Hopkinson — a franchise systems strategist and SOP expert — to explore how solopreneurs and small business owners can turn chaos into clarity. Penny shares her journey from journalism to operational excellence and introduces her AI-powered tool, Manual Magic AI, designed to streamline the creation of SOPs and operations manuals.We cover:Why every entrepreneur needs SOPs (even if you're solo!)The 6-category structure for building a business operations manualHow AI agents and video tools can make SOP creation fun and fastWhy documenting your processes protects your IP and boosts business valuePractical next steps to get started, without overwhelmWhether you're building a franchise or just starting to scale, this episode is packed with insight and innovation to help you systemise for growth — without losing your personality or flexibility.Links & Resources: 📘 Penny’s book: Manual Magic – Create the Operations Manual Your Franchisees Need to Succeed - head to www.linktr.ee/pennyhopkinson 🔗As soon as the Waitlist for Manual Magic AI is launched, it will also be available permanently on the Linktree site, where she keep links to all herarticles, podcasts, etc.🔧 Want help structuring your SOP? Connect with Penny on: LinkedIn: https://www.linkedin.com/in/pennyhopkinsonNext Step Challenge:Choose one of Penny’s 6 categories and brainstorm 4 processes in that area. Record a voice note or short video about one of them today — that’s your first building block!
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Branding for Introverts: Quiet Confidence, Clear Strategy – with Christine Hammacott
GOAL MARSTAry® SessionsEpisode Summary:In this energising episode of the GOAL MARSTAry® series, Heather is joined by Christine Hammacott—brand strategist, designer, and creative founder of ArtofComms. Christine specialises in helping introverted solopreneurs build bold, authentic brands without the burnout. With decades of experience across print and digital, she brings a refreshingly calm and grounded approach to marketing in a noisy world.They explore the deeper strategy behind branding, how introverts can stand out without shouting, and why strong branding supports better goal achievement.Key Topics Covered:Christine’s journey from aspiring fashion designer to brand strategistWhy introverts need a different kind of branding approachMistakes solopreneurs often make in building their brandHow to create a brand that speaks for you when you don’t want toThe real role of logos in business (hint: it’s not everything!)What it means to “be your brand” without oversharingBreakout Room Challenge Question:What does your current brand say about you, and does it truly reflect how you want to be seen—especially when navigating the pressure to constantly market yourself online?Quotes from the Episode:"Branding is no longer 2D. It’s 3D. It’s a conversation, not a presentation.""If your brand puts people off, that’s a good thing—it means you’re getting clearer about who you're for.""Consistency builds trust. Branding makes your marketing easier—if it’s doing the work, you don’t have to shout."Resources & Mentions:Christine’s site: ArtofComms.co.ukChristine on LinkedIn: Christine Hammacott
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Websites That Work: Practical Strategies for Entrepreneurs" with Natalie Carey
Ever find yourself endlessly tweaking your website instead of confidently using it to achieve your goals? In this vibrant, interactive session, Heather and special guest Natalie Carey—programmer, digital maestro, and founder of Ancient Rose and Prototype It—dig into exactly how entrepreneurs can simplify, strategize, and enhance their digital presence.Natalie shares powerful insights drawn from 20+ years of experience working on everything from complex government platforms to major commercial brands like Hotels.com and Which.co.uk. In this lively chat, you'll learn:✅ Why adopting a prototyping mindset can quickly improve your website without overwhelm✅ Simple, actionable steps to make your site accessible for all users✅ Practical advice for maintaining control and avoiding common website pitfalls✅ How to strategically align your website with your business and personal goals✅ Essential tips on GDPR, legal requirements, and protecting your online presenceYou'll leave inspired with practical strategies you can implement immediately, making your website an essential tool in accelerating your entrepreneurial success.
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Webinars That Actually Work: Captivate, Connect & Convert
Special Guest: Simone Vincenzi, Sales & Conversion Consultant, Webinar Specialist & SpeakerAre your sales webinars feeling a bit stale—or worse, making your audience roll their eyes? It's time to rethink webinars! Heather warmly welcomes sales webinar expert Simone Vincenzi to reveal his signature strategies that genuinely captivate, connect, and convert.Simone shares his journey of discovering the power of authenticity in sales and presentations. Learn how he transformed from a struggling speaker with zero sales into an industry leader who regularly achieves remarkable results.We'll discuss:✅ The Secrets of Captivating Webinars:Why your natural style beats cookie-cutter formulas every time.The crucial mindset shift to stop overwhelming your audience with "how-to" details and instead focus on changing their perceptions.✅ Perfecting Your Webinar Presentation:Simone’s recommended optimal duration and why longer sessions often convert better.How slides can be your secret weapon, creating continuous engagement and resetting audience attention.✅ Promotion that Pays:How to master a multi-pronged promotional strategy including ads, partnerships, personal invites, and leveraging your existing network.Why nurturing strategic relationships can transform your reach—and your revenue.✅ Consistency & Customer Journey:The power of repeatedly delivering your core message to solidify your brand identity and build trust.Why frequent changes can harm rather than help your brand, and how to maintain freshness without compromising consistency.✅ Platforms & Tech Tips:Zoom vs Dedicated Webinar Platforms: which is right for you?Simone’s preferred webinar platforms and practical tips on analytics, automation, and leveraging pre-recorded webinars effectively.Great webinars aren’t about following a rigid script—they’re about authentic connection, practical strategies, and consistent messaging tailored to your unique audience.Connect with Simone & Access Free Webinar Resources:👉 Simone Vincenzi – Webinar Resources & [email protected] to subscribe, rate, and review the GOAL MARSTAry® Podcast—it helps entrepreneurs just like you discover insights that matter!
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Email Marketing: How to Avoid the Pitfalls and Protect Your Brand
Guest: Carl Adamson, Business Growth Accelerator & Certified GURU Email SpecialistSummary:In this practical and eye-opening episode of the GOAL MARSTAry® podcast, Carl Adamson returns to the hot seat to help solopreneurs cut through the confusion of email marketing. We dive into the biggest technical mistakes entrepreneurs make, the real risks of not protecting your domain, and why building your email list matters more than social media followers.Carl shares the latest trends, how spam filters really work, and why acronyms like DKIM, SPF, and DMARC could make or break your email strategy. You’ll also learn:✅ Why using a personal email address could get you banned✅ How your brand can be hijacked in someone else’s dodgy offer✅ The #1 thing you should do this week to protect your domain and boost deliverability✅ Simple, powerful tweaks using behavioural science to write subject lines that get openedThis is one for the replay list. Whether you’re new to email marketing or already sending campaigns, Carl’s advice could save your business—and your brand reputation.🛠 Tools & Links Mentioned:subjectline.com – Free headline analyzer“Using Behavioural Science in Marketing” by Nancy HarhutDKIM, SPF & DMARC – Check with your domain provider or tech support🎯 Breakthrough Prompt from the Episode:What 3 things will you commit to doing this week to make your email marketing safer, more effective, and more on-brand?
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From Hobbyist to Highly Paid Speaker – Building a 5K+ Speaking Business with Lovelda Vincenzi
In this energising episode of the GOAL MARSTAry® series, we sit down with powerhouse MC and keynote speaker mentor Lovelda Vincenzi, who helps women confidently build profitable speaking businesses without spammy cold outreach.Lovelda shares her personal journey from accidental host to international speaker, and the pivotal mindset shift that transformed her speaking from a hobby into a thriving business. She breaks down what event organisers are really looking for, how to position yourself for high-fee gigs, and why your network—not your cold pitch—is your most powerful sales tool.We also dive into:The difference between speaking as a business vs speaking for your businessWhat organisers want (and what they avoid) when choosing speakersHow to use video, testimonials, and strategic outreach to stand outPricing strategies that grow with your confidence and experienceHow to rehearse like a pro (even if you're talking to trees!)Whether you're an entrepreneur wanting to leverage speaking to grow your brand or an emerging speaker ready to get paid what you're worth, this conversation is packed with practical insights and inspiration.💬 “When you treat speaking like a business, the world treats you like a speaker.” – Lovelda VincenziGuest Bio:Lovelda Vincenzi is a sought-after Corporate MC, Panel Moderator, and Speaker Mentor. She helps female speakers go from earning 1–2K per gig to commanding 5K+ consistently, through her ‘Money from Speaking System’. Lovelda also works with event organisers globally to create memorable flagship experiences.Connect with Lovelda:💼 LinkedIn – Let her know you listened to this episode via Heather’s GOAL MARSTAry® series!Like what you heard?➡️ Subscribe to the podcast and share this episode with a fellow entrepreneur or speaker who needs to hear it.🎯 Ready to MARSTA® your own goals? Learn more at https://www.marstagoals.com/
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Beyond the Lens: The Transformational Power of Headshots with Joanne Topper
📸 Episode Overview:Your headshot is more than just a picture—it’s a statement. It tells your story, builds credibility, and can even serve as a personal confidence boost. But what if having your photo taken felt more like a transformational experience rather than just another business task?In this episode, I sit down with Joanne Topper, a headshot photographer who specializes in helping women reconnect with themselves through photography. Joanne doesn’t just take photos—she creates an environment where women can drop their masks, rediscover their confidence, and leave with not only stunning images but also a renewed sense of self.✔️ Joanne’s Unique Approach to Photography – How she discovered her passion for headshots and how she creates a space for women to feel seen, confident, and empowered.✔️ Headshots for Business & Personal Use – Why having a professional headshot is essential for entrepreneurs, leaders, and personal branding, plus tips on preparation.✔️ The Power of Storytelling Through Images – How a headshot can communicate confidence, credibility, and connection.✔️ How to Prepare for a Photoshoot – From hydration and makeup to outfit choices, Joanne shares what makes a headshot truly shine.✔️ Photography’s Therapeutic & Empowering Nature – Why a photoshoot isn’t just about looking good—it’s about reclaiming confidence and telling your story.✔️ Headshots for Marketing Versatility – How to use images effectively across different platforms like LinkedIn, business cards, and presentations.✔️ The Emotional Impact of a Great Headshot – Why people often underestimate the confidence boost and emotional release that come from a powerful photoshoot.✔️ Personal Experiences & Business Legacy – How photography can help preserve stories for future generations and support business growth.💡 Key Takeaway: A headshot is more than a photo—it’s a statement about who you are, where you’re going, and how you want to be seen.📢 Connect with Joanne Topper:https://www.linkedin.com/in/jtheadshot/
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Supercharge Your Business with AI Agents – A Conversation with Wendy Keir
Episode Summary:In this episode of the Goal MARSTAry Podcast, I sit down with Wendy Keir, AI business strategist and keynote speaker, to explore how AI agents can help solopreneurs free up time, increase revenue, and scale smarter—without burnout!Wendy shares:✅ How she first leveraged AI to overcome dyslexia and grew her business by 500% in just six months✅ The difference between AI bots (closed systems) and AI agents (expansive, customizable assistants)✅ Why having a conversation with AI is more effective than just using prompts✅ How AI agents can be trained to match your style, tone, and business strategy✅ The biggest AI mistakes and misconceptions solopreneurs need to avoid✅ How AI can supercharge human expertise rather than replace itWe also dive into data security concerns, the best way to get started with AI (hint: repurpose your existing content!), and why you must stay in the driver’s seat when working with AI tools.🔗 Links & Resources: AI Readiness Assessment – https://wendykier.com/quick FREE Lunch & Learn Sign-Up – https://wendykier.com/YouTube Channel – https://www.youtube.com/@wendykier/videosLinkedIn – https://www.linkedin.com/in/wendykier/Don’t just use AI—collaborate with it! Tune in and discover how AI agents can transform your workflow and amplify your expertise.#AIforBusiness #GoalMastery #AIInnovation #Solopreneurs #AIandEntrepreneurship
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Understanding Your Business Finances Without the Overwhelm
Heather Barrie interview this week's Guest: Claire Byrne – Finance Director, Bookkeeping Business Co-Founder, NLP Master PractitionerEpisode Overview:In this episode of the GOAL MARSTAry® Series, we dive into finances, mindset, and business strategy with Claire Byrne. With a background in finance, bookkeeping, and NLP, Claire helps business owners take a calmer, more confident approach to managing their finances—without the overwhelm!If numbers make you nervous or financial planning feels like a mystery, this conversation is for you! Claire shares simple mindset shifts and practical strategies to help entrepreneurs understand their numbers, make better decisions, and feel empowered in their businesses.✅ Claire’s journey from finance and bookkeeping to business coaching✅ The biggest financial blind spots entrepreneurs face—and how to fix them✅ How small businesses can benefit from financial expertise without hiring a full-time FD✅ The mindset shifts needed to stop avoiding numbers and start using them to your advantage✅ Simple habits to manage your finances in just 10 minutes a week✅ How NLP techniques can help you reframe financial anxiety into confidence✅ Why measuring your numbers leads to better decision-making and growth💡 Understanding your profit & loss helps you make better financial choices💡 Financial overwhelm often comes from not knowing your numbers—small steps lead to confidence💡 You don’t need to be good at maths to be great with money in your business💡 Small businesses can access financial expertise affordably through fractional finance roles💡 The opportunity cost of doing everything yourself vs. hiring experts👉 Start by reviewing your profit & loss statement each month—what patterns do you see?👉 Track what’s working—which activities drive revenue, and where is your money going?👉 Consider outsourcing financial tasks so you can focus on growth👉 Shift your mindset: learning your numbers = power & control over your business📢 Join the conversation! What’s one financial habit you’re committing to improving this year? Drop a comment below! 👇
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Membership Business Models with Laura Jeffrey
In this Goal MARSTAry Series live session, Laura Jeffrey, an expert in membership business models, shares her experience in growing and managing successful memberships. Laura dives into the key components of a thriving membership, the different pricing tiers, and how to provide real value while maintaining boundaries. She also explores the mindset shifts necessary to make memberships successful and practical tips for retaining members even during economic downturns.Key Takeaways:Building a strong audience is the foundation of a successful membership. Grow through podcasts, networking, or strategic launches.Pricing models vary from low-touch, high-volume memberships (like Netflix) to high-touch, premium-priced memberships with personalized support.Set clear boundaries between different membership tiers to protect your time and energy.Marketing is key—always be selling and nurturing your audience, with 2-4 strategic launches per year.Retention strategies matter—give real value, make purchasing easy, and ensure members feel a strong connection.Practical tools like Patreon or Buy Me a Coffee can help simplify payments and community engagement.Q&A & Real Challenges Discussed:💡 How to handle pricing structures and avoid over-giving💡 Strategies for introverts to grow an audience without burnout💡 The best ways to market memberships effectively💡 Using AI to streamline workflows and reduce content creation stressNext Steps for Listeners:🚀 Explore different membership models and determine what fits your business🚀 Identify pricing strategies that align with the level of engagement you want to offer🚀 Start growing your audience through podcasts, strategic networking, or small offers🚀 Test "Pocket Rocket" offers (low-cost, high-value products) to attract committed buyers🚀 Consider platforms like Patreon, Buy Me a Coffee, or GHL to manage memberships easilyhttps://www.recurringrevenuerocks.com/MYM25 Please enter this code! HeatherMYM
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The Power of Subconscious Transformation with Nathalie Sansonetti
Podcast Show Notes: Effective Entrepreneurs Podcast - Featuring Nathalie SansonnettiEpisode Title: The Power of Subconscious Transformation with Nathalie SansonnettiEpisode Summary:Welcome to the Effective Entrepreneurs Podcast! In this episode, recorded from a live Goal MARSTry session, we explore how shifting subconscious beliefs can dramatically impact your ability to set and achieve meaningful goals. Our guest, Nathalie Sansonnetti, a specialist in nutrition and holistic well-being, shares insights from her experience at a recent retreat with Dr. Joe Dispenza. We dive into the intersection of neuroscience, epigenetics, and personal transformation, offering powerful strategies to rewire thought patterns, break through limiting beliefs, and cultivate the mindset needed for success.In This Episode, We Discuss:✅ Why changing subconscious beliefs is key to achieving your goals✅ How Dr. Joe Dispenza’s research is revolutionizing personal transformation✅ Practical steps to identify and shift self-sabotaging thoughts✅ The role of emotions in shaping your future and success✅ How to integrate meditation and mindfulness into your daily life✅ A simple yet powerful exercise to realign with your goals for 2025Q&A Highlights:🎙️ How to overcome negative biases and self-judgment🎙️ The importance of self-love and breaking free from limiting beliefs🎙️ How small daily changes can lead to significant personal and business growth🎙️ Why embodying your future self NOW is the secret to real transformationTake Action:Before setting new goals, take time to reflect on what thoughts, behaviors, and emotions have been holding you back. Decide what to leave behind in 2024 and what to step into in 2025.💡 Exercise: Identify ONE goal you want to achieve, the limiting beliefs to release, and the new mindset and actions you need to cultivate.🔗 Connect with us:Want to join future Goal Mastery sessions live? Connect with host Heather Barry on LinkedIn or visit effective-entrepreneurs.com to explore the Goal MARSTA® framework and programs designed to help you succeed.🎧 Listen now and step into the future version of YOU that achieves your goals with confidence and clarity!
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Get Great at Zoom!! You know you want to....
In this episode, I talk all things Zoom with Lord Zoom himself, John Drinkwater.... some great tips and tricks and ideas and stories to elevate how you use this tool that we all know (and mostly love!)...There are some great ideas in both the interview and the Q&A that followed...Enjoy!
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Amplifying Your Voice: Social Selling & Employee Advocacy with Sarah Goodall
🎙️ Podcast Show Notes – GOAL MARSTAry® Series ft. Sarah Goodall of Tribal Impact💡 Episode Title: Amplifying Your Voice: Social Selling & Employee Advocacy with Sarah Goodall🔊 Episode Summary:In this episode of the GOAL MARSTAry® Series, we welcome Sarah Goodall, founder and CEO of Tribal Impact. Sarah shares her journey from corporate marketing to running a thriving business that helps companies activate employee voices and leverage social media for business growth.We dive deep into:✅ The power of employee advocacy and authentic storytelling✅ How to sell without being “icky” (yes, it’s possible!)✅ The three pillars of engaging content: Educate, Inform, Entertain✅ Strategies for building a referral network and staying top of mind✅ Overcoming the fear of putting yourself out there on social mediaSarah’s insights are a game-changer, whether you're a solopreneur or leading a team. This episode is packed with practical strategies to help you show up, stand out, and grow your influence without the hard sell.#GOALMARSTAry #SocialSelling #EmployeeAdvocacy #EntrepreneurshipTune in to this week's episode of the Goal MARSTAry sessions
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Why is IP a key part of achieving your goals???
IP (intellectual property) is often the last thing that we look at when getting our business going - we go with what we think we know and perhaps google a few things - but there is a lot to know - we leave it to last because it seems to complicated and costly - this great session with Clive Bonny tells us a load of the basics that we need to consider and the things we really need to get going with from the get go! Tune in and get in touch with him about the legal stuff and me, Heather Barrie, about achieving your goals in a robust and delicious way! #BeMoreZebra - let your difference be your greatest strength! https://www.linkedin.com/in/clive-bonny-2644a16/ https://www.linkedin.com/in/heatherbarrie1/
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How Resilient Are You??
What is resilience, how do we cultivate it, why do we need it, is it just a buzzword?? Resilience is a big word with a big responsibility in our business lives... But it also does what it says on the tin! Join me in this episode where I'm in conversation with Julian Roberts - coach, psychologist, author and more..... So - if you want to know more about it, why we need it and how we build it to support our goals, then listen to this intervew from today's Goal MARSTAry™ series Enjoy the chat, the knowledge sharing and the insightful conversation that followed our interview!
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What is Human Design and how it can benefit your goal achievement
Listen to this great episode with Laura Jeffery to learn what Human Design is and what impact it can have on how you work and ultimately on how you can be more effective in the goals you set and how you achieve them!
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How harnessing AI for marketing can enhance your Goal MARSTAry - Series 2
Today, Heather chats with Alex Ryan, Marketing Guru about how we can harness the power to AI to improve our strategy, content, understanding of data and so much more, in order to be more consistent with our marketing output. The more confident we are in the content and the consistency, the bolder we can be with our goals, targets and strategies!
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HOW understanding and improving your business processes and innovating enhances your Goal Setting and Achievement MARSTAry - Series 2
Today, Heather chats with Lucia Desperati about processes!! Lucia is a problem solver who combines creativity, tech and problem-solving to help businesses and people find solutions and innovation. This episode will enable you to look at why it is so important to have effective processes in your business that ultimately enable you to set and achieve bolder goals as you have the right stuff in placeto work towards YOUR version of success!
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HOW bringing looking at your WHY from a very innovative perspective enhances your Goal Setting and Achievement MARSTAry - Series 2
Today, Heather chats with Eduardo Beltran about your WHY – but not as we know it. Eduardo is an Internet Marketer, a TEDx Speaker & an entrepreneur and an expert in creating a dynamic digital nomad lifestyle! This episode will enable you to look at your WHY through a new lens using his ION acronym – and we also talk about steps to take if you’re keen to be a digital nomad in the future!
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HOW bringing fun, laughter and play into every day enhances your life and your Goal MARSTAry - Series 2
Today, Heather chats with Em Stroud about Clowning, laughter, fun and more! Em is the Spark of Laugh. Think. Play. Em is a Clown, a Speaker, an Author, a Podcast Host and a Corporate Clown Coach….. Em also has an alter ego, Barbara, who podbombs the podcast – perhaps more later….. This episode will make you laugh and think and will remind you how to play!!! And as an aside, Em and I bonded in our first chat over the love of the word yummy and we had a conversation about zebras!
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How aligning your brand, your values and your strengths, enhances your Goal MARSTAry - Series 2
Today, Heather chats with Rebecca (Becs) Duffy about brand and identity – both personal and business!! As both a copywriter and coach, Becs is passionate about helping others realise their dreams and potential, whether that's through strengths coaching or through her editing and publications business. She talks us through how to use brand to create the invitation to look further and for us to stand out in crowded marketplaces. We also look at the book The Hero and the Outlaw to understand brand identity too! Here is a link to the pic of the archetypes that we reference….. https://images.app.goo.gl/ujQiXytp5vw73hUx7
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Understand HOW to cope and adjust when we get derailed to enhance your Goal MARSTAry - Series 2
In today's MARSTA Goals™ session, Heather chats with Liz Smith – she works with leaders who strive to make their mark and leave a legacy to be proud of - those leaders who want to enhance their lives and have the courage to be liked! We talk about what happens when we get derailed from the actions that we feel we need to be taking to achieve our goals…. And how we can cope and adjust when this happens!
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HOW we communicate and say what we mean as an impact on your Goal MARSTAry - Series 2
In today's MARSTA Goals™ session, Heather chats with Klementyna de Sternberg Stojalowska – Klem is an experienced Copywriter, Author, Content Writer and Brand Voice Guardian - we'll be exploring how you can get under the skin of your messaging that will enable you to be correctly use your marketing energy and grab the right attention and engage effectively, which enables you to do the RIGHT activities to achieve your expanded and more yummy goals..... DM me for the downloads mentioned at the end!
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How do we communicate our needs when we are non- neurotypical entrepreneurs, enabling us to enhance our Goal MARSTAry - Series 2
In today's MARSTA Goals™ session, Heather chats with Alice Reeves who is a branding & marketing genius for bold businsses and the proud co-founder of Joyfully Different - THE learning and community hub for neurodivergent entrepreneurs. Tune in to this episode to find out about neurodivergence and entrepreneurship. We chat about productivity, communications and all other things about setting and achieving the right goals and working the way that works for WHO we are….
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How to be resilient and Dream BIG, start small, NEVER GIVE UP, to enhance your Goal MARSTAry - Series 2
In today's MARSTA Goals™ session, Heather chats with Jess Roper, 2 times English Kick Boxing Champion. Now retired from the sport and building a great profile as a motivational speaker, Jess she has worked in 92 schools, with over 20,000 students to inspire future champions, and the resilient leaders that the world needs. Tune in to this episode to find out about setting the right goals and how to we work with our mindset and dreams to achieve your vision of success! Let’s set great goals, achieve them and repeat the process when we Dream BIG, start small, NEVER GIVE UP!
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How nailing your Niche, with Clarity, Confidence and Credibility, enhances your Goal MARSTAry - Series 2
In today's MARSTA Goals™ session, Heather chats with Sanae Floyd – the coach who helps coaches position themselves and to nail their Niche, with Clarity, Confidence and Credibility in order to attract dream clients with more ease. Regardless of size of your business, whether you’re selling high-ticket or more generalised services, you're building a business that delivers a transformation and the better you can express that to the right potential audience, the bolder are the goals that you can set and achieve! This is a fascinating insight into working out what we do for whom!
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How building a great team (internal or outsourced) and culture, enhances your Goal MARSTAry - Series 2
In today's MARSTA Goals™ session, Heather chats with Andrew Moseley, General Manager of The Grand, Brighton – a simple title for a very complex job! Andrew leads an incredible team, who he puts first - before his clients and delivery! An innovative and dynamic approach that delivers an great culture and award winning success. Regardless of the size of your business, you're building a culture and the better your team and it's dynamic, the bolder are the goals that you can set and achieve! This is a fascinating insight into a very different way of inspiring yourself and those around you to put team and inspirational goals at the heart of your business!
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How being confident and knowing your story and your why, enhances your Goal MARSTAry - Series 2
Today, Heather chats with Claire Rees - known for her appearance on Kevin McLoud's show some years ago - she now shines as a Welshwoman in Sweden as a tourism wizard and an activity provider (they have an awesome dog sledding business) as well as an expert in lifestyle investment and coaching and being a serial networker.... she is also my accountability buddy and good friend and having lived off grid in the Swedish winter, knows all there is to know about confidence!
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How knowing if you really should write that book, enhances your Goal MARSTAry - Series 2
Today, Heather chats with Debs Jenkins, the author of “Stop writing books nobody reads”. Debs enables her clients to transform Ideas into Assets by guiding business owners to convert their intellectual perspective into influential books, thus making them the first choice for their ideal clients…. If writing a business book has always been on your todo list but you don’t know where to start, then listen in to find our what is a good starting point and what alternative formats are there to “yet another business book” that people might buy but will never be read? MESSAGE ME FOR THE DOWNLOAD! https://www.linkedin.com/in/heatherbarrie1
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How having an understanding of the impact of neurodiversity on productivity, enhances your Goal MARSTAry - Series 2
In this episode, I chat with Joseph K Muscat, a Neurodivergent advocate in the workplace. We talk about and how when it comes to being effective entrepreneurs, its super important knowing HOW our place on the nerodiverse/neuropypical spectrum will have an impact on how we’ll achieve the goals (productivity & leadership) and realise that it is an important contributor to the goals that we set!... We also look into the seriously positive contribution that our own and our team members' non neuro typical traits can make to our businesses and the goals that we set
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How having a great marketing & sales processes in place, enhances your Goal MARSTAry - Series 2
In this episode, I chat with Rob Dicks about his deep knowledge of funnels, CRM systems and processes and how he works with businesses to streamline and automate their sales and marketing processes to make it easy to attract, track and manage customers. In refining these processes for ourselves and having confidence in the steps that move customers through the customer journey, we can enhance our goal MARSTAry skills as it enables us to take more action to achieve more and be on a more effective and fulfilling entrepreneurial journey
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ABOUT THIS SHOW
Heather Barrie welcomes you to the MARSTA Goals® podcast from Effective Entrepreneurs to share time with inspirational business owners who talk about their journeys & goal strategies - leaving you with hints, tips & strategies to set better goals, tame your squirrels, #bemorezebra & become more effective in a changing world.We focus on how making small sustainable changes, working effectively and mastering your goal setting processes are all essential to enable you to evolve and thrive and earn your worth! Contact Heather for a chat via LinkedIn - https://www.linkedin.com/in/heatherbarrie1/
HOSTED BY
Heather Barrie
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