Give Me Some Good News

In this episode, we sit down with Aaron Mullins, Executive Director of the Johnston County Visitors Bureau, to unpack what it really means to lead, connect, and tell a destination’s story.Aaron shares how his background in communications, from corporate leadership to working with U.S. senators, shaped his approach to running a DMO that represents 11 unique towns. We dive into the challenges of balancing those identities, the power of local storytelling, and why engagement at the community level is the foundation for everything.We also get into a topic we’re fired up about: destination podcasts. Aaron gives a behind-the-scenes look at launching a video-first, on-location podcast designed to bring Johnston County’s stories to life in a way traditional marketing simply can’t.A big theme throughout this conversation: DMOs aren’t just marketers anymore, they’re connectors, storytellers, and community builders.If you’re in tourism, marketing, or just love hearing how great destinations come to life, this one’s for you.And as always… just a little bit of good news to start your day.

In Episode 28, Caleb sits down with Christian Mengel, Communications and Marketing Director for the St. Joseph, Missouri Convention & Visitors Bureau, for a conversation that challenges how we think about tourism’s role in our communities.From a city built on westward expansion to a destination finding its next chapter, Christian shares how St. Joseph is leaning into its history while rethinking its future—and why tourism has always been at the center of it all. Together, they unpack a bigger question:Are DMOs truly being treated as economic development drivers—or are we leaving our seat at the table open?This episode dives into:Why tourism is “cash in hand” economic developmentThe disconnect between DMOs and economic development teamsHow destination marketers can earn (or create) their seat at the tableThe importance of thinking like a problem solver, not just a marketerBold ideas on how DMOs can shape the visitor experience when the market won’tIf you’ve ever felt like tourism plays a bigger role than it gets credit for—this one’s for you.

What if the simplest advice is actually the hardest to live?In this episode, I sit down with Tom Merrick, Chief Creative Officer at Paradise Advertising, to talk about creativity, leadership, and the life lessons behind his book “Today I Turned 60: Advice You Didn’t Ask For… But I’m Gonna Give You Anyway.” We unpack what it really means to find the soul of a destination, why action beats overthinking, and how the best leaders give credit instead of taking it. Tom shares hard-earned wisdom from 30+ years in the industry, from not chasing “the next thing” to the power of simply being nice.We also dive into one of my favorite takeaways: positivity is strategic, not naive. Choosing happiness isn’t just a mindset; it’s a decision that can shape your career, your leadership style, and your life.If you’re looking for a quick hit of perspective, this one’s for you.In this episode:How to uncover the true brand promise of a destinationWhy overthinking kills great ideasThe leadership power of giving credit“Don’t chase the next thing,” and what it really meansWhy being nice is a competitive advantageChoosing happiness every single dayAnd of course… Tom shares some good news you won’t want to miss.

In this episode of Give Me Some Good News, we sit down with Daquan Mickens from Beaufort, South Carolina, to unpack one of the most innovative content strategies in destination marketing today.We dive into how the Intercoastal Podcast has evolved from a simple marketing tool into a full-blown content engine that drives visitation, builds community, and enhances the visitor experience before guests even arrive.Daquan shares how Beaufort is competing with major destinations like Charleston and Savannah by leaning into storytelling, authenticity, and the power of its people. From ghost stories and Gullah culture to beach days at Hunting Island, this episode is a masterclass in making a destination feel personal.We also break down:How podcasts can drive marketing, sales, and advocacy all at onceWhy storytelling beats traditional campaignsHow to turn listeners into actual visitorsWhat DMOs are getting wrong about content todayIf you’re in destination marketing or just love hearing how places come to life through real stories, this one is for you.

In Episode 25, we sit down with Randy DuTeau, Executive Director of Visit Mooresville, to unpack a career that’s anything but traditional.From punk rock bands and DIY culture to building DMOs and driving real economic impact, Randy shares how following your passion can shape not just your career, but an entire destination strategy. They dive into rebuilding an organization from the ground up, why sports tourism continues to deliver when other segments slow down, and how “niches get riches” is more than just a catchy phrase; it’s a winning strategy.This episode is packed with leadership insights, career advice, and a powerful reminder that relationships drive everything in this industry.Plus, Randy leaves us with some great news that brings it all back to what really matters.If you’re in destination marketing, leadership, or just looking for inspiration on how to build something meaningful, this one’s for you!

This week, Caleb is joined by Erin White from EnvisionIt Agency for a conversation that every destination leader needs to hear.Inspired by her recent LinkedIn article, we break down the five conversations shaping the future of destination marketing, from shifting beyond inspiration to building traveler reassurance, to why reputation is now the true product DMOs are managing.We also dive into the role of data as a core pillar of advocacy, how AI should enhance (not replace) human connection, and why the industry may be overlooking its most valuable traveler.Plus, we unpack Erin’s strategy of sparking meaningful conversations before conferences even begin, and why showing up with a point of view is becoming a competitive advantage.If you’re in tourism, leadership, or just trying to stay ahead of where this industry is headed, this one’s for you.As always, it’s all about finding the good news in where we’re going next.

We welcome one of the true pod fathers of the tourism industry, Adam Stoker. From the advice that helped spark this podcast to a deep conversation on imposter syndrome, niche marketing, challenger destination strategy, and the future of the agency-DMO relationship, this episode is packed with insight for anyone in travel and tourism. Adam also shares why action is the antidote to fear, how destinations can stand out in a crowded market, and some personal good news from his world as a dad.

In our first solo show, Caleb sits down with Marcus Carney, CEO of Visit Yuma, to talk about career paths, leadership, and the future of the destination marketing industry.Marcus shares his unique journey from tour guide to DMO CEO and reflects on how the tourism industry has evolved from the “old guard” to a new generation of passionate leaders. Together, Caleb and Marcus explore the different career paths available in tourism, why professional development matters, and how young professionals can build meaningful careers in the industry.They also discuss the real impact destination organizations have on communities, from supporting small businesses to creating economic opportunity.Plus, Marcus shares his good news about America’s upcoming 250th anniversary and how travel helps connect people across communities.

Caleb is officially on paternity leave (welcome to the world, Lilah), which makes this the perfect moment to reflect.In this special “Bro Show” episode, we unpack what 21 episodes of Give Me Some Good News have taught them about tourism, leadership, and personal growth.From why the tourism industry is smaller — and kinder — than we think…To why vulnerability beats vision…To why positivity is strategic, not naïve…To the art of asking better questions…And why consistency compounds.This one is part reflection, part gratitude, and part reminder that optimism still has a place in our industry.Thanks for being part of the journey. This has been some good news!

In this episode, we sit down with Learn Tourism CEO & Co-Founder Stephen Ekstrom to talk about:The rise of the “Values Visitor” and what that means for DMOsWhy storytelling beats stats in tourism advocacyHow frontline workers shape the first 90 seconds of a visitor experienceBuilding a culture of learning inside your destination organizationWhy education is the future of destination managementFrom crawfish farms in Louisiana to breakfast invites in rural Mexico, Stephen shares powerful stories that remind us: tourism isn’t just about dollars and room nights. It’s about people feeling seen, welcomed, and valued.Because when one teaches, two learn.

Mason Moore has spent 27 years leading in both corporate America and agency environments, but his greatest leadership lessons didn’t come from a boardroom.In this episode, Mason shares how discipline in fitness, surviving cancer three times, and building trust over time shaped the way he leads today. We unpack what it means to create future leaders, why inspiration beats intimidation, how awareness leads to growth, and why perspective changes everything.This is a conversation about resilience, performance, and the kind of leadership people actually want to follow.If you’re building a career, leading a team, or navigating a hard season, this one’s for you.

The boys sit down with Jeremiah Cook, CDME, Assistant Director of Tourism for Visit College Station, to unpack what modern DMO leadership really looks like in 2026.From stewarding public funds and communicating ROI to boards, to building strategic sales teams and focusing on the right KPIs at the right time, Jeremiah shares candid insight on transparency, accountability, and intentional growth in today’s crowded tourism marketplace. You’ll hear:• Why transparency is no longer optional for destination leaders• How to communicate ROI in a world overloaded with data• Why not all KPIs matter equally, and how to choose the ones that do• How Visit College Station strategically tackled weekday occupancy challenges• What it means to lead a team with both presence and performancePlus, Jeremiah shares the story behind the “College Station Wagon,” a rolling embodiment of brand and community pride.

Leadership matters now more than ever in travel and tourism, that's why we sat down with longtime industry leader Gathan Borden for a candid conversation on what it really takes to build strong teams and future-readyhuman-centered destinations.From stumbling into tourism to becoming a respected voice on leadership, relationships, and innovation, Gathan shares why transparency builds trust, how horizontal growth can shape careers, and what DMOs must do to stay relevant in a rapidly changing landscape.They also explore personal branding, human centered leadership, the role of AI in destination marketing, and why the best leaders focus less on titles and more on people.This episode is packed with actionable insight and perspective for the modern DMO professional.

Caleb and Tyler sit down with Emily Zertuche, newly announced Chief Innovation Officer at Visit Corpus Christi - You heard it here first!Emily shares her journey from working in restaurants and coffee shops to spending more than a decade rising through the ranks at her destination. The conversation dives into career growth, drive, and why hospitality experience creates some of the strongest leaders in tourism.They explore what innovation really means for DMOs, why “wait and see” is the most dangerous strategy in today’s landscape, and how AI, data cleanup, and simplified KPIs will shape successful destinations by 2030. Emily also opens up about finding her voice through writing, building a personal platform, and why the next generation of destination leaders doesn’t need permission to lead.If you’re thinking about the future of destination marketing, innovation, or how to build a career with purpose in tourism, this one’s a must-listen.

Caleb Sullivan and co-host Tyler Ford sit down with a very special guest: Barbara Karasek, entrepreneur, investor, and owner of Paradise Advertising & Marketing. Barbara shares her remarkable journey from global sports and entertainment marketing to acquiring and growing a full-service agency deeply embedded in the tourism and hospitality world.Together, they explore:How tourism quietly touches every industry and every communityWhy true agency client relationships must be built on trust, culture, and shared values, not transactionsWhat it means to lead with optimism during uncertaintyHow the “friendship economy” shapes tourism more than any other industryWhy an entrepreneurial mindset transcends job titles and industriesFrom Olympic delegations to destination marketing, from managing a dollar to stewarding communities, this episode is a masterclass in leadership, perspective, and positivity. It’s a reminder that tourism isn’t just about travel—it’s about people, livelihoods, and the movement that connects us all.If you’re a destination leader, marketer, entrepreneur, or simply someone who believes in the power of human connection, this episode is packed with insight—and a whole lot of good news.

In this episode of Give Me Some Good News, we sit down with Christina Riley, founder of NC Tripping, for an honest and inspiring conversation about authenticity in the creator economy.Christian shares her journey from blogging abroad in South Korea to building one of the most trusted North Carolina travel platforms, along with the lessons she’s learned about niching down, evolving with the industry, and staying true to her values as content creation continues to change.The conversation dives deep into how content creators and Destination Marketing Organizations (DMOs) can work together more effectively by moving beyond transactional campaigns toward real partnerships rooted in trust, communication, and shared goals. Christina also opens up about balancing business, creativity, parenthood, and personal growth, reminding us that success isn’t just measured in metrics - it’s measured in memories.Plus, Christina shares her good news—a powerful reminder that investing in relationships and well-being matters just as much as professional wins.If you care about authentic storytelling, destination marketing, creator–DMO collaboration, or simply finding the good in travel and life, this episode is for you.

As 2025 comes to a close, Caleb and Tyler sit down for a special year-end episode of Give Me Some Good News to reflect on the journey so far. Thirteen episodes in, the guys look back on how the podcast started, the community that’s grown around it, and the unexpected joy of simply hitting the mic and having honest conversations.This episode dives deeper than usual, touching on career growth, self-exploration, vulnerability, and the blurred lines between who we are professionally and who we are personally. Caleb shares reflections on his own career path, identity beyond work, and setting intentions for the year ahead, while Tyler opens up about making a major career pivot and the power of taking time to reset and reassess.It’s a conversation about gratitude, growth, accountability, and giving yourself permission to evolve — all wrapped up with a big thank-you to the listeners and a look ahead to what’s coming next for the podcast.

In this episode of Give Me Some Good News, Caleb Sullivan and Tyler Ford sit down with Isiah Lewis, Director of Client Relations at Downs & St. Germain Research (DSG), for a conversation about growth, mentorship, and the human side of tourism data.Isaiah shares how he “fell backward” into the tourism industry, turning a college guest lecture into two internships, a full-time role, and eventually a leadership position at a boutique research firm. Along the way, he unpacks what it really means to be a tourism “lifer,” why patience and initiative matter early in your career, and how small firms can create big opportunities when you’re willing to step up.The conversation dives into how DMOs should think about data heading into 2026, including value-driven travel, multi-generational trips, and why storytelling—not spreadsheets alone—is what builds trust with stakeholders, residents, and decision-makers. Isaiah also explains how to translate research differently for commissioners, community members, and partners so insights actually drive action.Plus, some genuinely good news to close it out: engagements, new family additions, creative side hustles, and why authenticity remains the most valuable currency in tourism.If you care about career growth, destination research, or making data meaningful, this one’s for you

Caleb and Tyler sit down with Tim Crouson, Research Director at Destination Ann Arbor, to explore how one DMO is redefining community engagement from the inside out.Tim shares the story behind his rise from intern to a cross-departmental leader, and how his passion for authentic communication inspired the creation of Tourism Talks with Tim—a growing platform dedicated to breaking down data, elevating transparency, and giving local businesses and residents a meaningful seat at the table.From the urgency born out of the pandemic to today’s commitment to acting like a community partner, not just a marketing organization, Tim offers practical, heartfelt insights on how DMOs can build trust, foster collaboration, and champion the people who truly make a destination special.You’ll hear about:How Ann Arbor uses data and storytelling to empower local businessesWhy authenticity is a non-negotiable in modern destination marketingHow to make residents feel valued, represented, and invited into the brandThe power of being a “connector” inside your communityWhy DMOs should embrace their role as stewards—not just promoters—of placeIf you're passionate about community-driven tourism, stakeholder relationships, or the evolving role of DMOs, this is an episode you won’t want to miss.

How do you set intentions for a new year without burning out by February? In this episode of Give Me Some Good News, Caleb Sullivan and Tyler Ford are joined by long-time DMO pro and former Destinations International Senior Director, David Breisch, for a hopeful, practical conversation about New Year’s resolutions, goal-setting, and growth in the travel and tourism world.Together, they dig into:Why reflection (hello, Spotify Wrapped) is so motivatingThe pros and cons of New Year’s resolutionsHow to set SMART, career-focused goals in tourismTracking your “wins” and lessons learned throughout the yearWork–life balance, leadership vs. management, and supporting the next generationDavid also opens up about his current career transition, shares advice for professionals who feel “stuck,” and, some exclusive good news, a teaser about a new podcast project he and Caleb are launching to elevate emerging leaders in the industry.If you’re a travel, tourism, or DMO professional looking to make 2026 your most intentional year yet, this one’s for you.

In this post-Thanksgiving episode of Give Me Some Good News, Caleb and Tyler keep the holiday spirit going with a heartfelt conversation about gratitude, personal growth, and the power of community within the travel and tourism industry.Caleb reflects on the friendships, support, and unexpected career path that led him into tourism and why he feels so deeply thankful for the people who shaped his journey. Tyler shares the story behind his own major career pivot, the mindset shifts that pushed him forward, and the three guiding ideas that helped him find the right “boat” to be in.Together, they explore authenticity, courage, connection, and why saying “thank you” while people are still here to hear it matters more than ever. And of course, they extend their gratitude to you, the listeners, for joining them as they continue to build a podcast centered on optimism, community, and good news.If you’re easing back into work after the holiday, this episode is a warm reminder to appreciate where you are, who helped you get there, and what’s possible in the year ahead.

Caleb and Tyler sit down with entrepreneur and “king of good news” Greg Star to talk about LinkedIn, authenticity, and the power of personal brand in the age of AI. Greg shares his journey from building Carvertise to launching Driven Authentic Branding Solutions after a brain cancer diagnosis, and why he believes people root for people, not company pages. They dig into using LinkedIn as a “living, breathing resume,” how destinations and DMOs can use social for advocacy, the “friendship economy,” and why being biased toward action might be the best career advice you’ll ever get.

Check out the full Tourism Supply Chain Article HereCaleb and Tyler are flying solo for the first official “bro show” on Give Me Some Good News, and they’re diving deep into a new way to think about destination marketing.In this episode, they unpack the Tourism Supply Chain - a five-link framework that moves beyond the traditional marketing funnel to help DMOs better plan, measure, and improve the entire visitor journey, from audience definition and media exposure to on-the-ground experiences and post-trip advocacy.You’ll hear:The origin story of the Tourism Supply Chain (born from Caleb’s early DMO days and Tyler’s supply chain background)How to plan for problems before they happen—Disney-styleHow tools like the 5 Whys and 1% improvements can reveal root issues and drive continuous gainsPractical examples DMOs can use right now, from tackling long restaurant wait times to activating “secret season” campaignsIf you’re ready to stop saying “it should work” and start taking extreme ownership of your destination’s results, this episode is for you.

Caleb and Tyler chat with Andrea from Tennessee Tech’s Center for Rural Innovation about how community-first branding, powered by workshops, asset inventories, and paid student creative teams, is helping rural counties find their voice and spark real economic momentum. From Jackson County Tennessee's billboards to Monterey’s community identity, they unpack how logos become pride, data (IMPLAN, Placer.ai) becomes impact, and students build careers while keeping talent local. Plus, Andrea’s “good news” moment: a healthy pup and a well-earned promotion.

In this episode of Give Me Some Good News, Caleb and Tyler chat with Heather Kouns, VP of Strategic Sales at North Little Rock Tourism, about her journey from hospitality operations to destination development. Heather shares how she’s turning North Little Rock’s local flavor, creative energy, and community pride into a powerful tourism story.They explore:The evolution from hotel and restaurant management to destination sales leadershipHow programs like Restaurant Month and Food Truck Permitting Day drive community engagementBalancing small-town authenticity with big-city accessThe importance of flexibility, relationships, and genuine storytelling in tourism sales🎧 Tune in for a conversation that proves great tourism starts with great people and a deep love for the community they serve.

In this episode of Give Me Some Good News, Caleb and Tyler sit down with Alyssa from Key Data to explore how analytics is reshaping the future of tourism. From Breckenridge to small DMOs across the country, Alyssa shares how destinations are using real-time data to make smarter, more sustainable decisions.They dive into:The evolution of tourism analytics and storytelling with dataHow DMOs can balance marketing with destination managementBuilding stronger collaboration between DMOs and industry partners🎧 Tune in for a data-driven look at how insight, collaboration, and a little creativity can shape the future of travel.

In this episode of Give Me Some Good News, Caleb and Tyler sit down with Ben from Discover Santa Clara, a 30 Under 30 honoree who shares his journey from agency life and mall management to leading marketing for one of California’s most exciting destinations.They dig into:The evolution from general marketing into tourism and destination storytellingBuilding food tourism initiatives ahead of the 2026 FIFA World Cup and Super Bowl 60Lessons in leadership, mentorship, and managing a growing teamWhy the tourism industry’s collaborative culture sets it apart from corporate marketingAlong the way, the trio swap watch stories and talk career milestones. It’s a relaxed, insightful conversation about growth, gratitude, and the people behind the places we love to visit.🎧 Tune in, get inspired, and remember — there’s always some good news in travel.

In this episode, Caleb & Tyler interview Jessica Spindler, the Tourism Team Lead at Carvertise. Jessica talks about her career growth and development, driving positivity in the Tourism Industry, and lessons learned from her time in media sales. Buckle up for a fun one!

In this episode of Give Me Some Good News, hosts Caleb Sullivan and Tyler Ford sit down with Thomas Salley of Wilkesboro Tourism. As the community reflects on the one-year anniversary of Hurricane Helene, Thomas shares how his team and neighbors came together to support surrounding counties in a time of need. It’s a story of resilience, generosity, and the true spirit of hospitality that defines our industry.

Welcome to Give Me Some Good News — a podcast celebrating uplifting stories from the travel and tourism world. Hosts Caleb Sullivan and Tyler Ford kick things off by sharing the show’s mission to spotlight hospitality heroes, resilient destinations, and the people making a difference. Get a taste of the energy and inspiration you can expect in every episode.