PODCAST · business
Go Gold with Katie Cannon
by Katie Cannon
5X British Champion turned 7-figure entrepreneur Katie Cannon (and mum of 3) has been in business for over 20 years and has a wealth of experience in the Leisure, Sport, and Children's Activity Industries. Katie's mission is to help you turn your skills and passion into a business and then give you the skills to become a CEO, ensuring your business can thrive WITH and WITHOUT YOU.Tune in to hear foundational business strategies, real-life examples, the good and bad in business, and how you can build business and life together. Hosted on Acast. See acast.com/privacy for more information.
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100
Why Posting More Won't Get You More Students
You're posting consistently but the enquiries aren't coming. Sound familiar? In this episode, Katie Cannon reveals why content alone is never enough, and shares the three social media moves that actually move the needle on student numbers for children's activity businesses. A simple, repeatable approach built on consistency and frequency.What you'll learnWhy only 5–10% of your followers ever see your posts and exactly what to do about itThe daily following strategy that generates 200+ new connections a month from scratchHow to find your best-performing posts and make them work twice as hard with minimal effortThe algorithm trick hiding in your old comments — and why going back beats creating new contentWhy you should be growing your team and your students at the same time (and what happens when you don't)How to delegate your entire social media strategy once your business is readyEpisode summary:In this episode, Katie zooms in on one of the most misunderstood areas: social media engagement. The problem isn't your content. It's that not enough people are seeing it. With organic reach sitting at just 5–10% of your follower base, posting without a growth strategy is like opening your doors and waiting for students to show up without any marketing at all.Ready to make your enrolment consistent, not just your posting?Free 60-minute masterclass — Thursday, 14 May 2026 · 2PM UK TimeThe Consistent Enrolment SystemSocial media engagement gets eyes on your brand, but this free masterclass gives you the system to turn those eyes into enrolled students, every single week.Why enrolment is the skill that drives everything else in your businessWhat's actually blocking consistent student growth (hint: it's not your content)How to turn enrolment into a predictable, repeatable daily processHow to grow without working more hours or undervaluing your businessCan't make it live? Register anyway — the full replay will be sent to youRegister for free → https://goldmedalbusiness.org/consistent-enrolment-systemBook a call with our team → https://goldmedalbusiness.org/book-a-callStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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99
3 Buckets That Fill Your Classes Faster
Most children's activity businesses are pouring time and money into one or two marketing channels — and wondering why student numbers still aren't moving. In this episode, Katie Cannon breaks down the three marketing buckets every children's activity entrepreneur needs to have working together, and why neglecting even one of them is quietly capping your growth.What You’ll Learn:The three core lead generation "buckets" and why all three need to be running, not just oneWhy referrals are far bigger than "bring a friend" campaigns (and how to build a full referral ecosystem)The difference between indirect and direct organic marketing and why direct needs to be in your daily plan, not your "when I get time" listWhy relying solely on Facebook and Instagram ads is a fragile and risky business strategyA simple framework to give each marketing channel the focused time it needs to actually performEpisode Summary:Growing your student numbers is the number one goal Katie hears from children's activity entrepreneurs. But more leads won't fix a business that doesn't have the right systems behind them. In this episode, Katie shares a clarity-first approach: organise your entire marketing strategy into three buckets, then give each one the creative energy and dedicated time it deserves.READY TO TURN THIS INTO A CONSISTENT SYSTEM?FREE 90-MINUTE MASTERCLASS — THURSDAY, 7 MAY 2026 · 11:30 AM UK TIMEThe Consistent Enrolment SystemLearn the proven framework to increase your student numbers, strengthen cash flow, and lead your business with confidence.Why enrolment is the skill that drives everything else in your businessWhat's actually blocking your consistent student growthHow to turn enrolment into a predictable, repeatable processHow to grow without working more hours or undervaluing your businessCan't make it live? Register anyway — the full replay will be sent to you.Register for free → https://goldmedalbusiness.org/consistent-enrolment-systemComment "SCALE" below if this episode hit homeHit subscribe so you never miss a training episodeShare this with a fellow children's activity entrepreneur who needs a lead gen reset!Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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98
Why You’re Doing Too Much in Your Children’s Activity Business
If you’re doing everything in your business, you’re slowing it down. In this episode, Katie breaks down how to step into your zone of genius, delegate effectively, and build a business that actually scales. This is a practical, no-fluff guide to freeing up your time, increasing productivity, and stepping into your role as a true CEO.Key Takeaways80% of your time should be in your zone of genius.Clarity comes from tracking your time.Your first hires matter mostEvery role needs an ROIPoor delegation wastes moneyYour leadership determines your growthEvery new responsibility should replace something, not pile on top.If you’re stuck doing everything and not operating in your zone of genius, it’s time to fix the structure behind your business. Inside Silver Mentorship, you’ll get weekly coaching, live Q&As with Katie and our expert coaches, proven systems, and the accountability to build a team that actually frees up your time — not creates more work. Start building a business that runs without you for £149/month: https://goldmedalbusiness.org/silver-mentorshipIf you need support with your team, email [email protected] Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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97
You’re Not Doing Enough to Get More Students In
If your student numbers aren’t where you want them to be, this episode is for you. Katie breaks down why most children’s activity business owners think they’re doing enough in their marketing but aren’t, and exactly where the gaps are. These are practical strategies to increase enquiries, conversions, and cashflow through consistent action.Key TakeawaysOne touchpoint isn’t enough. You need multiple, consistent touchpoints to convert leads.You’re not asking enough.Most businesses lose revenue by not following up quickly and consistently.Combining automation with personal contact dramatically increases conversions.Marketing is a long-term game.Calculate how many enquiries/trials you need to hit your student targets.If this episode hit home and you know you’re not doing enough — or you’re not sure what enough actually looks like — that’s exactly where Silver Mentorship comes in. With weekly coaching, live Q&As, proven systems, and accountability, you’ll build a marketing machine that consistently brings in students and cashflow. Start here for £149/month: https://goldmedalbusiness.org/silver-mentorshipor book a call with our team - https://goldmedalbusiness.org/book-a-callStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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How Katie Cannon Built a Children’s Activity Business - From Gymnast to a CEO
In this episode, Katie Cannon shares the real story behind Gold Medal Business — from her journey as a five-time British Gymnastics Champion to building multiple children’s activity businesses.The mindset, discipline, decisions, and turning points that shaped how Katie now supports children’s activity and sports entrepreneurs to grow, scale, and build businesses that actually work for their life.Key TakeawaysYour mindset is your foundation. Discipline, resilience, and consistency from sport translate directly into business successYou must learn from people who’ve done itPassion comes first, then profitMany businesses grow, but very few are structured to scaleYour business model must evolve with your life.Holding onto old models can hold you back from the next levelInvestment drives results. Whether in sport or business, what you put in determines what you get outIf listening to this has made you realise you don’t just need more information — you need the right guidance from someone who’s actually built this in your industry, book a call with our team and let’s look at your business, your goals, and what needs to change to get you there - https://goldmedalbusiness.org/book-a-callStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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95
How to Turn Referrals and Retention into Revenue
This episode is a recording from Session 3 of our recent Enrol 30 Students in 3 Days workshop — the last session of the series. In this training, Katie ties everything together by showing how referrals, retention, diagnosis, and consistency create a business that grows steadily, protects cashflow, and stops leaking money.If you want consistent enrolments, stronger systems, and a business that feels less reactive and more in control, this is the session that pulls the whole framework together.Key TakeawaysConsistency is what creates momentumMost business problems are not “everything is broken,” they are one weak point in the systemReferrals need a campaign behind themCustomer care weeks can protect revenue and reduce drop-offYou need to monitor and refine every systemMentorship helps you see what you’re too close to noticeCashflow grows when your internal systems are strong Katie Cannon is the founder of Gold Medal Business and a former five-time British Gymnastics Champion turned seven-figure entrepreneur. With nearly 20 years of experience in the children’s activity industry, Katie helps business owners strengthen systems, improve enrolment, increase profitability, and step fully into their CEO role through practical, experience-led mentorship.If this episode has shown you where your business needs stronger systems, sharper follow-up, and more consistent enrolment, go and check out our Silver Mentorship at £149 per month — and it’s designed to help you build the foundations, accountability, and strategy you need to grow properly - https://goldmedalbusiness.org/silver-mentorshipStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalbusiness.com/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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How to Fix Leaky Enrolment Systems
This episode is a recording from Day 2 of our recent Enrol 30 Students in 3 Days workshop, which we ran last week for children’s activity and sports entrepreneurs who want more consistent enrolments and stronger cashflow. In this session, Katie shifts from front-end marketing to the internal systems that stop leads being lost, improve conversions, and help you build a more predictable business. Session 3 is coming next week, so make sure you tune in.Key TakeawaysExternal marketing alone is not enough. If your back-end enrolment process is weak, you are leaking money.You need both automation and human follow-up.Separate your sales leads from your general mailing list so you know who is actually warm.Old leads and previous customers are often easier to convert than brand-new traffic.Don’t just rely on automatic renewals without a clear system and visibility.Predictable enrolment comes from process.Mentorship speeds up implementation.Katie Cannon is the founder of Gold Medal Business, where she mentors children’s activity and sports entrepreneurs to build profitable, scalable, and sustainable businesses. A former five-time British Gymnastics Champion and now a seven-figure entrepreneur, Katie brings nearly 20 years of hands-on industry experience, combining real-world business growth with practical coaching that helps owners strengthen systems, enrolments, and cashflow.If this episode has shown you where your enrolment system is leaking leads and losing cashflow, go and check out our Silver Mentorship - https://goldmedalbusiness.org/silver-mentorshipStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalbusiness.com/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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How to Enrol More Students Consistently
This episode is a recording from Day 1 of our recent Enrol 30 Students in 3 Days workshop, which we ran last week for children’s activity and sports entrepreneurs who want more consistent enrolments and stronger cash flow. In this first session, Katie breaks down the foundations of sustainable student growth, from ads and content systems to CEO thinking and the role mentorship plays in building long-term momentum.Session 2 is coming next week, so make sure you tune in for the next part!Key TakeawaysConsistent enrolment is a skillYou are the CEO from day one even if you are still doing every job in the business.Stop reacting, start systemising. Sustainable growth comes from foundations, not random bursts of effort.Facebook and Instagram ads only work when you treat them consistently. Stop switching them on and off.Track the right metrics so your marketing decisions are based on numbers, not emotion.Organic content should support your business, not drain it. Build a content library and campaign system.Mentorship matters because self-study alone rarely creates the accountability, strategy, and implementation speed needed for real growth.Katie Cannon is the founder of Gold Medal Business, a mentoring company that helps children’s activity and sports entrepreneurs build profitable, scalable, and sustainable businesses. A former five-time British Gymnastics Champion and now a seven-figure entrepreneur, Katie brings nearly 20 years of experience building businesses in the children’s activity sector. She is known for practical, experience-led coaching that helps owners strengthen foundations, improve enrolment, and step fully into their CEO role.If this episode has shown you where your enrolment and cash flow need tightening, go and check out our Silver Mentorship. It’s designed to help you build the systems, strategy, and accountability you need to grow with confidence - https://goldmedalbusiness.org/silver-mentorshipStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalbusiness.com/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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How Shelley Otway Wood Built a Children's Performing Arts School (a Gold Medal Story)
Shelley Otway Wood shares the real story behind building a performing arts school for 15 years including the career highs, the business lows, and the personal chapters that shaped her leadership. This episode is a masterclass in resilience, rebuilding, and what changes when you stop “winging it” and start running your business like a CEO inside mentorship.Key TakeawaysThere’s never a “right time.”Your first team won’t be your forever team (and that’s normal).A business can survive anything… if the owner has a plan. Delegation without oversight is expensive. You can rebuild fast when you’re decisive. Mentorship isn’t just business strategy, it upgrades your standards. The shift affects who you hire, who you keep close, and how you lead.Success isn’t only revenue.Guest Bio (Shelley Otway Wood)Shelley Otway Wood is a performing arts business owner with 15 years’ experience in building her business and a professional theatre background. She’s built Steppin' Out Stars of Tomorrow through major personal and business challenges and is known for fast action, high standards, and deeply inclusive culture. Shelley is also Gold Medal Business’ in-house Performing Arts Expert, supporting performing arts owners to scale sustainably with systems, team, and CEO leadership.If you loved this episode, subscribe to Go Gold with Katie and visit our website to learn more about Gold Medal Business mentorships, and if you’re a children’s performing arts school owner and want to book a call with Shelley, click here: https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-teamStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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91
10 Lessons I Learned the Hard Way (Year 1–10 in Biz)
In this episode, Katie shares the Top 10 mistakes she made in her first decade as a children’s activity business owner, from hiring too fast to overcomplicating the model and ignoring cashflow. If you’re building towards consistent six figures (or beyond), this is your shortcut: steal the lessons, skip the pain, move faster with fewer setbacks.Key Takeaways If you’re not failing, you’re not pushing hard enough.Pick ONE core offer and nail it before adding extras. Complexity kills, simplicity scales.Choose your business model early so you stop spreading your team and quality too thin.Don’t recruit just because someone is available or cheap.Growing too fast can slow you down because you spend years cleaning up the mess.Delegate, but don’t abdicate. Stop overspending on branding early.Mistake #1: The wrong kind of mentor (not niche-specific)Mistake #2: Business too complicatedMistake #3: No clear modelMistake #4: Hiring without a real processMistake #5: Scaling too fastMistake #6: Delegating the numbersMistake #7–#8: Eye off the foundations + wrong rolesMistake #9–#10: Cashflow + overspending on brandingHost Bio (Katie Cannon)Katie Cannon is the founder of Gold Medal Business and a former five-time British Gymnastics Champion turned seven-figure children’s activity entrepreneur. With 20+ years in the industry, she helps children’s activity and sports business owners grow their teams, students, and venues and build scalable, sustainable businesses with strong systems and leadership.Subscribe to Go Gold with Katie for weekly scaling strategies, and visit Gold Medal Business to learn more about our mentorships and book your free business audit! Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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90
Emily Little Launched her Performing Arts School During Chaos… And Scaled Fast!
What happens when a non-entrepreneur buys a children’s activity franchise… weeks before COVID hits?In this powerful episode, Emily Little shares how she went from performer to business owner, navigated lockdown, motherhood, and her partner’s cancer diagnosis — all while launching and scaling performing arts territories.If you’ve ever thought “it’s not the right time”, this episode will change that.Key TakeawaysSpeed of action is often the difference between steady growth and stalled potential.There is no perfect time to scale.Systems create freedom.Your identity must shift from operator to owner.Hard seasons can fuel growth. About Emily LittleEmily Little is a performing arts entrepreneur and franchise owner with Jigsaw Arts, running two territories across South London. Originally trained in performing arts, Emily transitioned from performer to business owner in 2020 — navigating COVID, motherhood, and personal adversity while building a fast-growing children’s performing arts business. A Gold Mentorship client, she’s known for one thing above all: decisive implementation and bold action.If you’re serious about scaling your children’s activity or sports business, subscribe to Go Gold with Katie and visit Gold Medal Business to learn how our mentorships help you build structure, scale confidently, and step fully into your CEO role.Learn more about our offers here - https://goldmedalbusiness.org/Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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From British Champion to a 7-Figure Children’s Activity Business Entrepreneur
In this episode, Katie shares her full journey from five-time British Gymnastics Champion to building a seven-figure children’s activity business, including the mindset, discipline, and hard-earned lessons that shaped it all. If you’re building your business while juggling life, family, and big ambitions, this is for you!Key TakeawaysDon’t learn from someone who’s “successful” but has the opposite lifestyle to what you want (time, freedom, family presence).Entrepreneurship is a roller coaster—plan for it.Investing in your business (coaching, team, marketing) fuels growth.The reason you’re building has to carry you through the hard days.Passion first, money follows.What got you here may not get you there. Scaling often requires tough decisions and a new structure.About Katie CannonKatie Cannon is the founder of Gold Medal Business and a former five-time British Gymnastics Champion who went on to build a seven-figure children’s activity business. With 20+ years in the children’s activity industry, Katie now coaches business owners to grow profitable, sustainable businesses with strong systems, teams, and scalable models without sacrificing their family life and freedom.If you enjoyed this episode, subscribe to Go Gold with Katie and visit the Gold Medal Business website to learn more about how our mentorships help children’s activity & sports business owners grow and scale with confidence. Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn |YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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From Performer to a Children’s Activity Mompreneur with Katie Hillcoat
What does “having it all” actually look like when you’ve got three children under five and you’re scaling a children’s activity business? In this episode, Katie Hillcoat shares the real behind-the-scenes of building a business with a young family. What she’s dropped, what she’s protected, and the mindset shifts that keep her moving forward. If you’re a children’s activity or sports business owner trying to grow without burning out, this one will hit home.Key Takeaways:How to stop chasing “balance” and start choosing your seasonA clear vision cuts through the noiseBuild a business model that rewards effortMentorship matters early. One belief-filled conversation can change your trajectory, especially when you’re doubting yourself.Don’t wait for perfect timing. The key is momentum, not perfection.Work with your personality, not against it.About Katie HillcoatKatie Hillcoat is a performing arts professional turned children’s activity business owner, now running four territories within the Jigsaw Performing Arts franchise. After training in acting and musical theatre and working in performance roles, Katie chose a more sustainable path—building a business model that matched her long-term vision of family life, stability, and growth. She shares candidly about leadership, expansion, and what it really takes to run a thriving children’s business while raising three young children.If this episode gave you a reality-check and a boost 🙌, subscribe to Go Gold with Katie and visit our website to learn how our mentorships help children’s activity & sports business owners like Katie Hillcoat scale with confidence and sustainability. 🎙️💪Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 87 - What’s Your One Thing? How Focusing Can Grow Your Children’s Activity Business
As we approach the end of the year, it’s the perfect time to review, refine, and decide what you really want to focus on in 2026. In this episode, Katie dives into one of the most powerful strategies for children’s activity entrepreneurs: finding your one thing. Katie shares how being laser-focused on one area whether it’s increasing student numbers, running standout classes, or refining your systems can naturally improve other parts of your business. She uses examples from her gymnastics business and Gold Medal Business to show how spreading yourself too thin can hold you back, and why mastering your core offering is the fastest path to success.What you’ll learn in this episode:Why being a jack-of-all-trades can hurt your business.How focusing on one thing can grow your team, revenue, and systems naturally.The power of daily focus.Examples from gymnastics, camps, and parties on staying true to your expertise.How Gold Medal Business supports you in being the expert in your field without trying to do everything.If you’re ready to stop spinning your wheels and get laser clear on your one thing, this episode is for you.Next steps to take your focus further:Book a free 15-minute strategy call with Katie or her team to identify your one thing and create a focused plan for growth in 2026 - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwJoin the Bronze Mentorship Programme for ongoing guidance, tools, and support to master your core business offering and scale strategically - https://goldmedalbusiness.org/bronze-mentorshipQuestions? Reach us at [email protected] Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 86 - It's Not All About the Money – How Your Children’s Activity Business Gives You More Than Profit
Running a children's activity business can feel like a constant race against targets and cash flow. In this episode, Katie Cannon reminds us that success isn’t just about hitting revenue goals, it’s about what your business gives you beyond the numbers.Katie breaks down the five key areas every entrepreneur should reflect on:1) Time – Are you gaining freedom to spend your days doing what matters most?2) Passion – Are you loving what you do and feeling fulfilled, even on challenging days?3) Money – Sure, profits are important, but they’re just one part of the picture.4) Network – How has your business expanded the people and circles around you?5) New Friends – What meaningful connections and relationships has your business helped you build?Through real-life stories and 18 years of personal experience, Katie explains why celebrating wins and learning from lows is essential for long-term success. This episode is packed with encouragement for those days when nothing seems to work, showing you how to find comfort and perspective in your journey.Whether you’re running a gymnastics school, a sports programme, or activity classes, this episode will help you see your business in a new light – and remember, it’s never just about the money.Loved this episode? Take it further:Book a free 30-minute strategy call with our team - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwOr join our Bronze Mentorship Programme to get ongoing support, tools, and coaching to celebrate every win and keep your business thriving beyond just the money - https://goldmedalbusiness.org/bronze-mentorshipQuestions? Reach us at [email protected] Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 85 - How to Build a Winning Team That Lets Your Children's Activity Business Grow
Building a strong team is one of the hardest parts of running a children’s activity or sports business but it’s also the key to growth, freedom, and a business you love. In this episode, Katie shares her 18-year journey of hiring, learning from mistakes, and discovering what really works when it comes to building a winning team.You’ll hear Katie’s real-world experiences from her gyms and classes, including what she’s learned about personality, energy, and enthusiasm, three qualities she believes are far more important than skill when it comes to teaching children. She also dives into:Why your mindset is everything before you start hiringHow to recover and learn from bad hiresThe exact attributes to look for when recruiting teachers, coaches, and instructorsTips on building a team that supports a great culture, keeps your business running smoothly, and gives you the freedom to focus on growthIf you’re ready to stop bootstrapping, stop doing everything yourself, and start building a team that helps your business grow while keeping your classes fun and your customers happy, this episode is for you.If you’re ready to get hands-on support with hiring & managing your team, numbers, pricing, and strategy, join Bronze Mentorship for just £59 and start learning the systems that actually move your business forward - https://goldmedalbusiness.org/bronze-mentorshipQuestions? Reach us anytime at [email protected] Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 84 - The Number That Will Scale Your Business More Than Anything Else
If you’ve ever thought, “I’m just not a numbers person,” this episode is for you. Katie breaks down the one number that will scale your children’s activity or sports business faster than anything else — your Lifetime Value (LTV) vs. Customer Acquisition Cost (CAC).In simple terms, it’s knowing how much a customer is worth to your business over time, compared to how much it costs to bring them in.This isn’t about spreadsheets or finance degrees; this is about finally understanding what’s driving your growth and where money might be slipping through the cracks.Inside this episode, Katie walks you through:The difference between your lifetime value and your monthly revenue (and why most business owners confuse the two)How to work out what it actually costs you to serve each studentThe reason you can’t make good marketing decisions without knowing this numberSimple ways to improve your LTV without adding more classes or studentsWhat ads agencies often get wrong when helping children’s activity businesses growWhether you’re just starting or already managing multiple venues, this is one of those episodes that’ll make you rethink how you grow. Once you understand this number, you’ll never look at your marketing or pricing the same way again.Listen now and start building a more profitable, scalable business.Or if you’re ready to get hands-on support with your numbers, pricing, and strategy, join Bronze Mentorship for just £59 and start learning the systems that actually move your business forward - https://goldmedalbusiness.org/bronze-mentorshipQuestions? Reach us anytime at [email protected] Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 83 - The Front-End Marketing Strategy Every Children’s Activity Business Needs to Get Right
If you’re running ads, posting on socials, or wondering why your marketing feels hit and miss, this episode will be a game changer.In this week’s episode, Katie Cannon breaks down one of the most misunderstood parts of marketing in the children’s activity industry: front-end marketing and how to use it properly to grow.You’ll finally get clear on the difference between brand awareness and active marketing, and how to make both work together so your business stops relying on luck and starts running on data.Katie shares:The difference between showing up and selling out your classesWhy every children’s activity business needs both brand awareness and active campaignsHow to build a marketing system that collects names, emails, and phone numbers — not just likesWhat to ask your ad expert (and why you should lead, not hand over control)How to track what’s actually working so you stop wasting time and moneyShe also explains why delegation isn’t the same as disappearing and how to stay the leader of your ship when working with marketing experts.This episode will help you make smarter, more confident marketing decisions that actually bring in new students.Listen now and learn how to use front-end marketing to grow your classes, fill your venues, and scale your children’s activity business the smart way.💬 Want help turning your marketing into consistent enrolments? Book a free call with our Strategic Team and get personalised advice for your children’s activity or sports business - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwJOIN BRONZE MENTORSHIP HERE - https://goldmedalbusiness.org/bronze-mentorshipQuestions? Reach us anytime at [email protected] Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 82 - How to Enrol More Students Without Spending More
If you ever catch yourself saying, “I just need more students”, this episode is for you.In this week’s episode of Go Gold, Katie Cannon breaks down one of the most overlooked strategies in the children’s activity and sports industry — how to enrol more students from the leads you already have.So many business owners think growth only comes from spending more on ads or chasing new leads. But most children’s activity businesses are sitting on thousands of pounds worth of untapped potential inside their own CRM.Katie walks you through a practical, structured way to organise and convert every lead sitting in your system — whether they’re brand-new inquiries, trialists who didn’t join, or past families who might be ready to return.You’ll learn how to:Turn your database into a money-making machine instead of a storage systemCreate a simple, duplicatable internal sales process your team can followReactivate old leads without spending a penny on adsKeep your CRM clean, clear, and working for you (not against you)Balance internal and external marketing for consistent enrolments year-roundKatie also shares a real-life story from her own sales calls — showing just how powerful it is when your follow-up is personal, intentional, and properly tracked.This episode will remind you that the next wave of growth in your business isn’t about more marketing, it’s about getting organised, following up properly, and never letting good leads go to waste.Tune in to learn how to enrol more students within your database — without spending more on ads.If you want help building a system that enrols students consistently without relying on constant marketing spend, book a free call with our Strategic Team today and get personalised advice for your children’s activity or sports business.BOOK YOUR BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwJOIN OR LEARN MORE ABOUT BRONZE MENTORSHIP - https://goldmedalbusiness.org/bronze-mentorshipStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 81 - How to Step Into Your CEO Power (and Stop Being the Bottleneck in Your Business)
t’s time to step fully into your CEO power.In this episode, Katie breaks down the four key areas that every children’s activity and sports business owner must master to grow from “busy operator” to confident, focused CEO.Because when you finally step out of the day-to-day, you don’t just gain time and freedom — you unlock the potential to lead better, scale faster, and create real impact in your community.You’ll discover:- How to make fast and strategic decisions that keep your business moving forward- What true leadership looks like (and how to stay calm when things get tough)- Why long-term customer relationships matter more than quick wins- How to protect your reputation and play the long gameKatie also shares her honest journey — from losing the love of teaching to learning how to lead, hire, and build the kind of business that can thrive without her.If you’ve ever felt stuck inside your business, this episode will remind you what it really means to be the CEO — focused, disciplined, and in it for the long game.Tune in now and start building the foundations for freedom, impact, and long-term growth in your children’s activity or sports business. If you need support with this, book a business growth audit with our business consultant for free here - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwJOIN OR LEARN MORE ABOUT BRONZE MENTORSHIP - https://goldmedalbusiness.org/bronze-mentorshipStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 80 - The Core Lessons Every Children’s Activity/Sports Owner Needs to Learn Sooner
If you’ve ever caught yourself saying, “What’s next?” before fully mastering what’s already working, this episode is for you.In this week’s episode, Katie Cannon pulls back the curtain on the real lessons that shaped her 20-year journey in the children’s activity industry — from running multiple gyms and trying to “grow fast” everywhere, to finally building a simpler, stronger, and far more profitable business model.Through hilarious (and humbling) stories — like her infamous “village hall disaster” and the short-lived letting agency venture — Katie shares the hard-won wisdom that every ambitious entrepreneur in our industry needs to hear:Key Lessons You’ll Learn:Growth doesn’t come from reinventing the wheel — it comes from repeating what works and refining it every single time.Complexity kills a business.Most business owners sabotage their own success.Success is in the daily execution.Real mastery in business is learning to love the repeatable, “boring” work that delivers results.This episode will inspire you to pause the constant “new idea” chase and double down on the quality, consistency, and execution that truly move your business forward.Whether you’re in your first year of running classes or scaling to multiple venues, this is your reminder that slowing down, refining, and staying consistent is how you win long-term in this industry.Join our Boost Your Cash Flow Accelerator — a 3-day live experience designed to help you create consistent, predictable income in your business. October 21–23 (Tuesday to Thursday), 2–3 PM GMT. Click here to register: https://goldmedalbusiness.org/boost-your-cash-flow-in-2025Start building stronger, simpler systems — and boost your cash flow before the year ends.JOIN OR LEARN MORE ABOUT BRONZE MENTORSHIP - https://goldmedalbusiness.org/bronze-mentorshipStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 79 - Your Role in Marketing: How to Grow Beyond Word of Mouth and Build a Business That Lasts
As a children’s activity entrepreneur, you might think marketing just means getting more students through the door. But as Katie shares in this week’s episode, your role in marketing goes far deeper than that.From the early days of handing out leaflets and hoping for the best, to now mentoring hundreds of business owners across the children’s activity space, Katie breaks down exactly what marketing really means as you grow — and how your role must evolve at every stage.In this episode, Katie shares:The two types of growth every children’s activity business needs — organic and marketing-drivenWhy organic growth eventually stalls (and how to spot when it’s happening)How marketing becomes your biggest lever for sustainable growthWhy your service, sales, and marketing are all connected — and how to use them to build momentumThe mindset shift from “coach” to “CEO” that changes everythingIf you’ve ever felt like your classes grow… then suddenly stall — this episode will help you understand why and what to do about it.Because the truth is you’re not just a coach and a business owner, you’re a marketer — and the moment you own that, everything changes.If this hit home, take the next step. Book a quick call with our team, and let’s map out what your marketing role should look like at this stage of your business.Book your free Business Growth Audit with our Business Consultant here - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 78 - What’s the Real Cost of Your Dream?
Big goals feel exciting. But if the cost in time, energy, and logistics is too high, they can quickly turn into a nightmare.In this episode, Katie shares the hard lessons from building a 100-school activity business that looked impressive on paper but was exhausting to run. You’ll discover:Why cash flow doesn’t always equal a sustainable business modelThe hidden costs of chasing a vision without a clear planHow to calculate what your dream will really take in staff, time, and resourcesWhy clarity on your long-term vision saves you years of wasted effortHow to build a business that supports your lifestyle—not steals from itThis is about being smart, staying in your own lane, and building a model that actually gives you the freedom you want. If you're ready to map out your vision with the end in mind, click the link below to book a call, and the Gold Medal team will help you plan your next steps - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 77 - How to Track Your Trials the Right Way
If you’ve ever felt like you’re setting big goals but falling short when it comes to enrolments, this episode is for you.Katie breaks down how children’s activity entrepreneurs can track trial numbers effectively so you stop scrambling for leads and start hitting your targets with confidence.Inside, you’ll learn:Why tracking trials separately from enrolments is non-negotiableHow to set realistic monthly goals (and avoid the December dip)The simple whiteboard strategy that keeps you and your team accountableHow to align ad spend, leads, and trials so you actually hit enrolment numbersWhether you’re just starting out or running multiple venues, this method will help you take control of your numbers and your growth.Want support building these systems into your business? Email our team at [email protected] to learn more about our Bronze Mentorship or click here - https://goldmedalbusiness.org/bronze-mentorshipOr book a call with our business consultant for personalised support - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 76 - The Secret to Buying Back Your Time with a VA
Welcome to Gold Medal Business, the place to be if you’re a children’s activity and sport entrepreneur who is serious about growing and scaling your business to six-figure success and beyond.In this episode, Katie gets real about the endless to-do list that leaves so many entrepreneurs stuck in the day-to-day grind — and why the fastest way to step into your CEO role is by bringing in virtual assistant (VA) support.Inside, Katie shares:Why exhaustion, overwhelm, and “never reaching your goals” is a red flag that you’re doing too much yourselfHow starting with just 20 hours a month of VA support changed everything in her businessThe exercise every entrepreneur should do to identify tasks that don’t belong on their plateThe difference between working in your business vs. working on your businessHow to spend 50–70% of your week in your zone of genius (and why this is the key to growth)Why you can’t afford not to get support if you’re serious about scalingKatie also shares her personal journey of moving from one overwhelmed business to running three businesses (and raising three children!) with more time and freedom than ever before — all thanks to building the right VA team.If you’re ready to stop feeling exhausted and start buying back your time, this episode will show you exactly where to begin. For inquiries about hiring a VA and how our team can support you, email [email protected] Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 75 - How to Build a Business That Gives You Freedom
In this episode, Katie shares openly about the early mistakes she made. Building a business that was successful on paper, but left her exhausted and stuck. From stripping it back and starting again, she learned what it really takes to create freedom in your business.Inside, you’ll discover:Why building a business that feels “hard” is a red flag for your model and teamThe 3 pillars to design your business around: time, income, and flexibilityHow to make sure your business works without you so you can travel, step back, or even sell in the futureWhy passion — not just money — is the only thing that will carry you through the ups and downsHow to love the business you’ve built so it serves both your family and your bigger visionKatie’s mission is simple: to help you build a business you love, that grows without you, and that creates a life where family comes first.Are you ready to start building your freedom business?Join our Boost Your Cash Flow Accelerator, happening this week, September 8–11, 2–3 PM GMT (Mon–Thurs).This free programme is designed specifically for children’s activity and sports entrepreneurs who are serious about growing, scaling, and creating freedom in their businesses.Register here: https://goldmedalbusiness.org/boost-your-cash-flow-in-2025BOOK YOUR FREE BUSINESS GROWTH AUDIT WITH OUR BUSINESS CONSULTANT HERE to get personalised support - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOwStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 74 - How To Build Momentum In Your Business
Welcome to Go Gold with Katie as a Children's Activity Entrepreneur. In this episode, Katie dives into the power of consistency and compounding in your business and how to stop the rollercoaster of emotions that can come when results aren’t instant.You’ll hear:Why momentum is built through consistency, not quick winsHow the compound effect works in marketing, sales, and team growthWhy it can take 9 or 10 touchpoints before parents act — and how to stay the courseThe danger of being reactive (“this is working, so I’ll just do more of that”)Why timeless business principles beat “hyper growth hacks” every timeHow to keep your emotions steady so your team follows your leadYour main job as an entrepreneur is to keep consistent through the ups and the downs. The results don’t always show up immediately, but the seeds you plant today will pay dividends months down the line.Are you ready to build momentum in your business? Join our Boost Your Cash Flow Accelerator on September 8th. This program is designed specifically for children's activity and sports entrepreneurs who are eager to grow, scale, and achieve freedom in their businesses. We'll guide you through every step of the journey, providing the mentorship, community, and tools you need to succeed. Register for free here - https://goldmedalbusiness.org/boost-your-cash-flow-in-2025BOOK YOUR FREE BUSINESS GROWTH AUDIT WITH OUR STRATEGIC TEAM HERE to get personalised support - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-teamStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 73 - How You Can Speed Up The Growth of Your Team
In this episode, we're diving deep into how you, as a business owner, can accelerate the growth of your team. Often, the speed at which your company grows is directly tied to the decisions you make as a leader. But many of us are unintentionally bottlenecking our businesses by hesitating to make those crucial decisions. It’s time to change that. In This Episode:Why your business’s growth is often constrained by your own decision-making speed.How to avoid bottlenecking your business by recognising when to delegate and bring in new team members.The importance of hiring before you think you're ready to ensure seamless growth.Why viewing team members as investments, not expenses, can transform your business.The role of mentorship and coaching in growing not just your business, but also yourself as a leader.Ready to take your business to the next level? Join our Boost Your Cash Flow Accelerator on September 8th. This program is designed specifically for children's activity and sports entrepreneurs who are eager to grow, scale, and achieve freedom in their businesses. We'll guide you through every step of the journey, providing the mentorship, community, and tools you need to succeed. Let's build your dream team and business together. Register for free here - https://goldmedalbusiness.org/boost-your-cash-flow-in-2025BOOK YOUR FREE BUSINESS GROWTH AUDIT WITH OUR STRATEGIC TEAM HERE to get personalised support - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-teamStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedInWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 72 - Double Your Enrolment Cashflow Without Getting More Students
Welcome to the final episode in our Boost Your Cash Flow Accelerator series! In this episode, Katie takes you through a game-changing strategy that too many children’s activity entrepreneurs overlook: how to strengthen your cashflow and double enrolment income without needing to sign up more students.In this episode, Katie shares how to leave no stone unturned in your business by optimising what you already have, your classes, your students, your referrals, and even your admin processes to unlock hidden revenue.Listen in as we cover:The real reason most business owners don’t see cashflow growth even with more studentsThe 4 core ways to increase cashflow per student without raising pricesHow to make upsells easy, timely and welcomed by parentsWhy strategic packaging (like registration fees and sibling offers) saves time and boosts your bottom lineHow one deep-dive into a client’s existing setup uncovered £3,500 in missed incomeThis training is packed with practical tips you can implement immediately.It’s time to stop leaving money on the table and start maximising the potential in your current customer base.Want help implementing what you’ve learned? Join our Bronze Mentorship: perfect for children’s activity business owners who are new to coaching and want solid systems, monthly training, and a supportive community. Get a 3-day free trial and experience the Gold Medal way firsthand - https://goldmedalbusiness.org/bronze-free-trialQuestions? Reach us anytime at [email protected] Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 71 - How Annual Payments Can Strengthen Your Cashflow
Welcome to Part 2 of our Boost Your Cash Flow Accelerator series! In this powerful episode, Katie reveals the truth about annual payments, what works, what doesn’t, and how to use them strategically to boost your cashflow without breaking your systems.Many business owners in the children’s activity and sport space look at annual payments as a quick win, but without the right planning, they can create more problems than they solve. This episode is your step-by-step guide to using annual payments wisely, so you stay in control and cashflow confident.Tune in for practical advice on:Why annual payments only work after your monthly system is solidHow to use upfront payments to invest in growth without compromising your future incomeReal-life examples of when annual payments worked brilliantly… and when they didn’tHow to calculate your 5–10% window to avoid future shortfallsThe secret to making smart financial decisions based on your model, not someone else’sWhether you're launching a new class, paying off a business loan, or planning a facility upgrade, annual payments can work beautifully, but only when you fully understand your numbers.Next week (Monday) is Part 3 of the Boost Your Cash Flow Accelerator, we’ll cover how to track and improve the right KPIs to ensure your cashflow grows with you.Don’t forget to grab your free 3-day trial of the Bronze Mentorship. It's our way of helping you experience the training, systems, and support that drive real growth for children’s activity entrepreneurs - https://goldmedalbusiness.org/bronze-free-trialIf you found this episode helpful, please hit subscribe, share with a fellow activity business owner, and leave us a quick review.Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 70 - How to Generate Recurring Income with Ease (Part 1)
Welcome to Part 1 of our Boost Your Cash Flow Accelerator - a powerful 3-part series designed to help you grow your children’s activity or sport business with confidence, clarity, and consistency.In this episode, Katie shares how to create predictable, recurring income in your business by introducing monthly subscription model and why this shift alone can transform your cash flow, systems, and scalability.Whether you run classes in gymnastics, football, art, dance, or any other activity-based business, this episode will help you lay the foundation for stable, sustainable growth, no matter the season.This episode is perfect for you if...– You’re tired of unpredictable termly payments– Your admin is getting out of hand as your business grows– You want to take control of your finances and understand your numbers– You’re ready to build a cash flow system that supports your team, your students, and your long-term visionIn this episode, you’ll learn:Why solution-driven thinking is a non-negotiable CEO skillThe 6 big wins of switching to monthly paymentsHow to structure your terms clearly so families understand the value even during holidaysReal-world lessons from Katie’s own venues (what she wishes she’d done sooner!)Why building a solid financial system is more important than ever and how to startNext week (Monday) is Part 2 of the Boost Your Cash Flow Accelerator, we’ll be diving into how to make sure your cashflow is working for you, not just sitting still.If you’re ready to implement, book a 15-minute call with one of our expert strategists - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-teamTry our 3-day free Bronze Mentorship trial - https://goldmedalbusiness.org/bronze-free-trialStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 69 - Double Your Productivity and Lead Your Team
Welcome to Go Gold with Katie Cannon, the podcast for children’s activity and sport entrepreneurs serious about growing a profitable, six-figure and beyond business.In this episode, Katie dives into how to double your productivity and lead your team, especially as you prepare your business for summer and beyond. To double your productivity and lead your team, you need a team to lead.Katie breaks down the five key steps to help you shift into your CEO role, stop doing tasks that aren't your strength, and start building a team that brings high return on investment, whether you’re hiring your first assistant or expanding a growing team.Here's what you'll learn:Why mindset matters when thinking about building your teamHow to get clear on the role you’re hiring forWhy it’s crucial to track the time you spend doing roles you shouldn'tHow to leverage lines of credit to grow strategicallyWhat to expect in the first three months after hiringHow to replace yourself with a higher ROI task or activityKatie also shares how to overcome common objections like “I can’t afford it” and challenges listeners to stop running their business like a hobby.If you’re ready to take your business (and productivity) to the next level, this episode is your roadmap. Listen now and DM us “productivity” to get connected with our team for support tailored to children’s activity entrepreneurs, or click here - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-teamQuestions? Email us at [email protected] Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 68 - Creating Your Summer White Space
This episode is all about what happens when you take a step back. Katie shares how creating white space in the summer can help you see your children’s activity business differently. It’s a chance to zoom out, spot what’s working, and identify the areas that need your attention as the CEO. What are the real problems you need to solve? What’s the thing you need to get your head around so you can move forward?”This is about giving yourself time to reflect, notice patterns, and think about the big picture.In this episode:Why stepping away helps you spot what’s not workingHow to create “white space” even if you’re still at homeWhy you need to shift out of operator mode and into CEO modeWhat to observe when you’re not in the thick of itThe role of reflection and realignment before SeptemberWhat it tells you if your business can’t run for five days without youYour biggest clarity often comes when you stop doing and start thinking.If you need support to zoom out and lead differently, book a call with our strategic team here - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-teamQuestions? Email us at [email protected] Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 67 - Think Like a Parent When You Are Marketing
When was the last time you looked at your marketing and asked, “Would this make sense to a parent who’s never heard of my brand?”In this episode, Katie shares a powerful reminder that could transform your approach to growth: you must market like a parent, not like a business owner.It’s a mistake many experienced children’s activity business owners make: overcomplicating marketing with all the expertise, achievements, and internal knowledge you’ve built up over the years. But that’s not what speaks to a parent scrolling through her phone, deciding in five seconds whether you’re worth her attention.In this episode:Why “thinking like a parent” simplifies and strengthens your messageHow to avoid the common trap of marketing from your perspective instead of theirsFour pillars every piece of marketing must include: Convenience, Location, Trust, DevelopmentWhy testimonials, visuals, and emotion matter more than fancy wordsWhen and how to tailor messaging to different age groups or ability levelsThe difference between preschool vs performance-level marketing, and why showing off your elite athletes can turn off the everyday parentJust because something worked before doesn’t mean you should change it. Refine it. Don’t overcomplicate it.“Stories sell. Facts tell. Capture the emotion.”Whether you're running social ads, flyers, website content, or posters in a school bag, this episode will challenge you to strip it back, speak their language, and connect with the real decision-maker.If you need help creating a tailored marketing system that actually converts, book a call with our strategic team here - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-teamIf you have questions, email us anytime at [email protected] Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 66 - Mindset Around Investing in Your Business
Are you treating your business like a real business or like a hobby?In this no-fluff episode, Katie gets real about one of the biggest mindset blocks holding children's activity and sports entrepreneurs back: hesitation to invest in their growth. If you've ever caught yourself saying, "I'll do it when I'm ready," or "I'll wait until I have the money," this one’s for you.Drawing from over 20 years in business and a coaching team with 100+ years of combined experience in the children’s activity industry, Katie breaks down:Why mindset (not marketing) is usually the thing keeping you stuckThe clear differences between business owners who grow and those who plateauWhy free resources alone won't get you where you want to goThe Gold Medal Mentorship ladder from Bronze to Gold Premium, and how to know which step you’re ready forHow to stop holding on so tightly that you strangle your business’s growthWhether you're just starting or scaling past £100K+, this episode will challenge how you think about investing and give you a practical, honest framework for deciding what kind of business you’re really building.If you’re ready for real support, real structure, and real results, book a free strategy call with our expert coaching team, all niched in the children’s activity space - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-teamExplore all our mentorship offers here - https://goldmedalbusiness.org/offersStart your free 3-day trial of our Bronze Mentorship today - https://goldmedalbusiness.org/bronze-free-trialQuestions? Just drop us an email at [email protected]’s make the next six months a turning point in your business!Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://www.goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 65 - What One Action Can You Do More Of?
Are you spreading yourself too thin chasing shiny ideas?In this episode of Go Gold with Katie, we're halfway through the year, and it’s the perfect time to reflect, recalibrate, and recommit to what’s really working. Katie shares a powerful mindset shift that every children’s activity entrepreneur needs to hear:What if you focused on just ONE thing for the rest of the year?Tune in as Katie walks you through:How to review your week, month, and year so farWhy “doing more” can slow your growthThe critical difference between adding more and doubling downHow staying laser-focused (even when it feels boring!) leads to real business momentumWhy reworking your foundations is often the smartest move you can makeIf you’ve ever felt like you’re bouncing between ideas or getting pulled off course by distractions, this episode is your call to rein it in, focus deeply, and move into the second half of the year with confidence and clarity.Listen now, and then let us know the ONE thing you’re committing to for the rest of the year. Let’s hold each other accountable.If you need support getting focused, book a business growth audit with our team and let’s strategise - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-teamStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 64 - The Power of Themed Days & Discipline: How to Increase Your Efficiency as a Children's Activity Entrepreneur
In this episode, Katie shares the two core principles that will skyrocket your productivity: themed days and disciplined scheduling. If you’re feeling stretched thin, constantly reacting instead of leading, and wondering where your time is going each week, this one is for you.Drawing from her own experience running multiple businesses and raising a young family, Katie walks you through how to create a schedule that serves your energy, your goals, and your growth.You’ll learn:Why multitasking is actually slowing you downHow to set up themed days to batch your work and reduce decision fatigueThe difference between reacting and executing with focusWhy structuring your week beats relying on “when you feel like it”How to build in focused CEO time, even if you’re still in the trenchesPlus, Katie shares how she saves hours per week simply by grouping tasks and being honest about when she works best.This episode is your reminder to: – Work smart, not just hard– Set your week up to thrive, not survive– Lead your business from the driver's seat—not the back of the bus!Tune in to learn how to apply this simple, game-changing approach to your own children’s activity business and finally get your time (and headspace) back.If you're ready to build a business that works without you being in every corner of it, check out the Bronze Mentorship – 3-day free trial available now - https://goldmedalbusiness.org/bronze-free-trialStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 63 - The Power of Execution and Hiring the Right Roles First
What have you achieved so far? What systems have changed the game for you? What support and community have helped you grow?In this session, we dive deep into the power of execution specifically what it looks like to hire the right roles in your business at the right time. Whether you're in the early days or growing fast, this episode will help you get laser-focused on what hires should come first and how to avoid leaky buckets in your front- and back-end systems.Key Talking Points:Why your first hire (after instructors) should be sales and admin even if it’s just 3 hours a week.The danger of trying to be everything to everyone in your business.The impact of placing the right energy and focus into executing the front-end of your business.What happens when you grow enrolments but don’t have the backend support to hold it all together.The execution flow: front-end first (sales/admin), then back-end (customer service, support), before hiring for marketing, finance, or HR roles.How to avoid attrition spikes by tightening your backend systems as your frontend grows.The importance of knowing where your budget should go to support true, sustainable growth.Join us for the How to Make Money Daily Masterclass on 12th June, 2025. Learn how to build strong sales through the summer (or any season) and how to execute your growth strategies with precision.Click here to register - https://goldmedalbusiness.org/make-money-daily-masterclassWe are changing entrepreneurs’ lives in the children’s activity world fast. Our mission is to help you build a business that grows and thrives completely without you. Look forward to seeing you at the masterclass and back live on Thursday!Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 62 - How Your Team Can Increase Sales
In this powerful episode, Katie dives into building a team that drives sales without you having to do it all.Katie shares her personal experience of running multiple businesses over 18 years and the one strategy she wishes she had implemented sooner: building an independent, focused sales team.Whether you're running a performing arts programme, multi-sports club, gymnastics classes or anything in between, Katie walks you through how to evolve from doing it all yourself to having profit-centred team members who treat their roles like business drivers, not just assistants.In this episode, you'll learn:Why you should separate sales from admin and customer service, and when to do itThe importance of having managers who lead financially and own their KPIsHow to set your team up to think in terms of vision, growth, and profitabilityThe key mindset shift from amateur operator to strategic CEOHow to structure your weekly team meetings around goals and revenueWhy your team needs to know your sales numbers (and how to get them obsessed with growth!)What it really means to have a simple, scalable model with the right people in the right seats"Your main role as CEO is to keep your team busy by driving leads and ensuring they’ve got what they need to hit your monthly goals. When you build a team that understands the business, owns their numbers, and takes charge of sales, you move from burnout to momentum."If you need help implementing this, try our Bronze Mentorship for FREE for 3 days. Get access to sales scripts, coaching, and templates to start building your profit-led team today.Click here to start your free trial - https://goldmedalbusiness.org/bronze-free-trialStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 61 - How to Do a Profit Push in Your Business (So You’re Not Leaving Money on the Table)
In this week’s episode, Katie shares a powerful strategy every children’s activity business owner needs to implement monthly. Profit Push. If you’re ticking endless tasks off your to-do list but still feel like something’s missing, this episode is your reminder to step into your CEO role and take a high-level view of your business operations.Katie walks you through how to audit your business for hidden revenue opportunities, lost profits, and untapped potential, every single month.You’ll learn how to:Review and refresh your pricing and offersCut unnecessary costs and negotiate better dealsAudit your waiting lists for quick winsSpot discrepancies that could be costing you thousandsCreate space for CEO-level thinking and long-term growthIf you're serious about scaling your business with intention and profitability, this episode is a must-listen.Try the Bronze Mentorship (5-Day Free Trial). If you’re looking for more structure, strategy, and support to implement your Profit Push each month, click here to sign up for free and get 5 days of access - https://goldmedalbusiness.org/bronze-free-trialIf you’re unsure where to start, book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-teamStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 60 - How to Speed Up Your Student Enrollments
In this episode of Go Gold with Katie, we’re diving into a topic that couldn’t be more important as we move through the summer months: how to speed up your student enrollments and stop relying on passive sales systems that just don’t cut it anymore.Whether you run preschool classes, after-school clubs, or weekend sports sessions, you've probably noticed that things can start to slow down in May, June, and July. But what you do now impacts your enrolments for August and September.That’s why you need to build a proactive, powerful sales process. Not just an email list.Inside this episode, Katie shares:The difference between a database and a sales pipelineWhy can’t you just rely on automation and ads to “do the job”How to track and follow up with leads who aren’t ready yetWhy consistency matters more than quick wins in your sales processHow to use this slower season to prep for your biggest enrolment monthsIf you’ve ever said, “I spoke to a lead and they weren’t ready”... and then never followed up again, you’ll want to hear this.Katie shares how we're doing this in our gyms and how it’s working across the board in both brick-and-mortar and online businesses.Tune in now to learn how to build momentum, even in a quieter season!If you’re unsure where to start, book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-teamStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 59 – Why Having a Strong Team Is Everything in a Children’s Activity Business
This episode is for every children’s activity business owner who’s still trying to wear all the hats. You’re doing the social media, the emails, the onboarding, the admin... and it’s exhausting, right?This week, Katie gets personal. With two of her right-hand team members away, she shared the true value of a well-trained, role-specific team.In this powerful, behind-the-scenes episode, Katie opens up about:What happens when a core team member takes time off—and why it shouldn’t stop the ship The evolution of virtual assistants inside her own businessesHow hiring just 5 hours a week of support can completely shift your productivity and peace of mindWhy being “too busy” to delegate is actually slowing down your growthThe mindset shift required to stop treating your business like a hobby and start building like a CEOIf you keep trying to do everything yourself, you risk burnout and worse, you might start to fall out of love with your business.If you've been telling yourself you're not ready for a team, this episode will gently (and firmly!) help you reframe that thinking. And if you're ready to get support now, Katie gives two action steps to get started today.Want to explore how Gold Medal Business can support you?Click here if you’re ready for help hiring and leading your own support team - https://goldmedalbusiness.org/hire-our-teamClick here to start a 5-day free trial of our Bronze Mentorship and see what’s possible with expert guidance at your side - https://goldmedalbusiness.org/bronze-free-trialListen now and get ready to reclaim your time, your energy, and your role as the visionary leader of your business.Not sure where to start? Book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMGStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 58 - Build a Children’s Activity Business That Works Without You
Are you the visionary in your business, or are you still the operator? In this episode, Katie Cannon shares what it really takes to move from overworked operator to confident, visionary CEO. Drawing from her journey of stepping back from the day-to-day grind, Katie walks you through the key shifts that helped her build a business that doesn’t rely on her.Whether you’re teaching classes, sending invoices, or doing it all yourself, this episode will help you make space for what matters most and begin the process of creating a business that works with or without you.Key Takeaways:Why “busy” isn’t the goal, and how to move from doing to beingHow to stop spending 80% of your time in the wrong zoneFixing the weak spots in your operations and teamA step-by-step guide to removing yourself from the day-to-dayWhat it really means to be CEOReal talk on surviving the hard months and staying grounded in your ‘why’If your business still falls apart when you take a break, it’s time to change that. “If you don’t make a plan, it’s just a wish.”This is your invitation to lead more and do less, without letting anything fall through the cracks.Try the Bronze Mentorship – Free for 7 DaysIf you’re ready to take the next step, join our Gold Medal Bronze Mentorship and access the tools, systems, and support that hundreds of activity providers across four countries are using to scale their businesses—free for a full week!Email our support team (Gleah) at [email protected] to grab your free trial.Not sure where to start? Book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMGStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 57 - How to Choose the Right Model for You
Welcome back! In this episode, we’ll talk about the benefits of each model in your business. Whether you're a new children's activity entrepreneur or an established business, it's important to understand which model works best for you. Over Katie Cannon’s 20 years in this industry, she tried various models and learned valuable lessons.Key Takeaways:Get super clear on your service. “Can what I offer operate in this facility?” That’s your first big question. Understand your vision—and allow it to evolve. What do you really want long-term? Your vision will shift as your life and business evolve and that’s healthy.Know your numbers. Look at the cost of your model (venue, staff, equipment) and make sure your prices match. Work out how many children you need to serve to break even, and build from there.Don’t copy what others are doing. Just because something works for someone else doesn’t mean it’s right for you.If you need help determining the right model for your business, comment below or click the link to book a 15-minute chat with Katie and our strategy team. We can provide customised support to help you move the needle in your business - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMGStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 56 - How to Make Money Daily as a Children's Activity/Sports Entrepreneur
What if you could make money every single day in your business, without chasing last-minute enrolments or riding the seasonal rollercoaster?In this episode, Katie Cannon shares the Make Money Daily method that’s helping children’s activity and sports entrepreneurs move away from stress and into structure. You’ll hear how to stop selling from the back foot, how to lead your team with intention, and how to create a business that brings in income consistently.This is a recording of Katie’s live masterclass from April, packed with real examples, powerful mindset shifts, and practical steps you can take right now to build a more predictable, profitable business with energy and purpose.Key Takeaways:Use your Power Hour to take focused action every dayPlan ahead so customers can commit to the year in advance.Lead with clear communication, repetition, and simple systems.Understanding the 90-day ruleStep out of your comfort zone, challenge your habits, and stay coachable.Fill your current classes and venues first.“Cash gives you control. But consistency is what gets you there.”If you are ready to start making money daily, book your free 15-minute discovery call, and we’ll help you map out the first steps to create daily income and a business that supports the life you want - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMGLearn more about our Bronze Mentorship here - https://goldmedalbusiness.org/bronze-mentorshipStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 55 - The Number One Driver in Your Children's Activity/Sports Business
This episode is about cutting through the noise and helping you focus on what moves the needle in your business. If you’ve ever found yourself thinking, “I’ve been so busy—but where are the results?” then this one’s for you.Whether you're teaching in schools, running village hall sessions, or managing your venue, there’s one key area that drives results for every children’s activity and sports business.We’re diving into a real conversation I had with my team this week, and sharing a practical approach you can use to structure your day, manage your focus, and stop firefighting. Let’s get laser-focused on what brings in the results!This is for you if you're juggling multiple hats, building alongside another job, or looking to lead your team better.Key Takeaways:Focus on your trials and enrolments.Don’t mistake being busy for being productive.What to prioritise as the main thing first?Scan for enrolments first.Being proactive vs. being reactive.How to structure your day like the CEO you’re becoming.If you need support dialling this into your schedule, we’ve just opened up a few more call slots with our strategy team. If you’d like a bit of customised support or personalisation for anything going on in your children’s activity business, schedule a business audit now!Click here - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMGWe can’t give you individualised support unless we know what’s going on in your business. Let’s help you focus on the main core driver for maximum efficiency and results!Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 54 - INSPIRE: Gold Medal Business Mentees Share Their Success Stories
This episode is a recording from our INSPIRE event in March. It’s a special one, where we’ll be sharing the stories of three incredible entrepreneurs who’ve been with us in our Gold Medal programme for the past year. They’ve received solid one-to-one support, group community support, and have been nurtured every step of the way—something I’m truly proud of.Hear from Shantelle, a franchisee of Baby Ballers, Shelley from Steppin' Out Stars of Tomorrow, and Amy from Tiny Troops Soccer. They’ll share success stories and all the strategies we’ve worked on in their businesses to get them where they are today.We’re often asked: "What exactly do we learn in the Gold Medal programme? What does our business and life look like after 12 months?" Well, in this episode, they’re answering that question!Whether you're just starting or looking to scale, these stories are filled with actionable strategies and inspiration to help you move forward.If you’re ready to work with us or are curious how we can support you and your children’s activity business, click here to book a free consultation with our team: https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMGWe’re excited to work with you!Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 53 - The Power of Delegation & Team Training for Growth
Welcome to this episode of Go Gold with Katie! In this episode, we’re talking about one of the biggest shifts that can transform your children's activity business—learning to delegate and lead effectively so you can scale without burnout.As a business owner, it’s easy to fall into the trap of doing everything yourself. From marketing to admin to training your team, you might feel like no one can do it as well as you can. But the truth is, growth happens when you step into your CEO role and allow others to support you.Key Takeaways:Why trying to do everything yourself is slowing your business downThe power of systems and delegation to free up your timeHow to train your team so they step up and take ownershipThe mindset shift that separates struggling businesses from thriving onesHow refining your systems and training your team will keep your business running smoothly without you in every role.If you’ve been feeling overwhelmed or stretched too thin, this episode is for you. Your business will only grow as fast as your ability to delegate, lead, and create strong foundations.So, what’s one thing you can let go of this week to focus on what truly moves your business forward?If you're ready to lighten your workload and scale your business with the right support, book a consultation with our team today. Let’s explore how we can help you streamline operations, strengthen your team, and drive growth - https://goldmedalbusiness.org/hire-our-teamStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 52 - Fast-Track Your Goals This Quarter
Welcome to Episode 52 of Go Gold with Katie! In this episode, we’re diving into how you can speed up your goals this quarter. With the next quarter fast approaching, now is the perfect time to take action and ensure you’re on track to hit your business targets.The key to making progress is breaking your big goals into smaller, achievable steps. Ask yourself: What is the one action that, if you focused on, would significantly move the needle for your business?For many children’s activity business owners, the biggest driver of success is visibility. If you want to increase student numbers, bookings, or team growth, visibility is key. The more people see your business, the more opportunities arise.Key Takeaways:How to break big goals into smaller, focused actions to accelerate progress.The 80/20 strategyWhy visibility is the key to scaling your business3 Proven Strategies to Boost Visibility:How to use Ads to attract more studentsHow to leverage partnerships for growthHow to stand out with live content & social media Recently, one of our mentees followed this exact strategy. By increasing their visibility through social media and local partnerships, they saw a 40% increase in trial bookings within just one month. This small shift made a significant impact on their enrolments and revenue.What’s one thing you can do this week to improve visibility in your business?If you’re feeling stuck or need a personalized strategy, book a free 15-minute chat with our team. Click here - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMGLet’s make this next quarter your best yet—stay consistent, stay visible, and watch your business grow!Stay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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EP 51 - How To Create Strong Leaders In Your Business
Many children's activity and sports entrepreneurs struggle with stepping away from the day-to-day operations. The key to scaling your business while gaining back your time is building a team of strong, autonomous leaders.In this episode, Katie Cannon shares the exact strategies she’s used to grow multiple businesses while managing a busy family life. From hiring the right people to developing a leadership mindset, this episode will help you shift your approach to delegation and team management.Key Takeaways:How to transition from micromanaging to leading with visionThe difference between hiring assistants vs. recruiting leadersWays to create true autonomy in your team for business growthHow to identify the right people for leadership roles in your organizationStrategies for running efficient team meetings that empower your staffA simple exercise to track where your time is being pulled into daily operationsIf you’re constantly feeling like you have to step in and save the day, this episode is for you. Learn how to restructure your hiring, delegation, and team management to create a business that thrives—even when you’re not involved in every decision.Want Personalised Support?If you’re ready to build a stronger, more independent team, book a FREE 15-minute strategy call with our team. Click here - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMGOur Gold Mentorship program is designed for serious children's activity and sports entrepreneurs who want to scale their business, build a strong team, and step fully into the CEO role. Get personalised coaching, group support, and direct mentorship from industry experts.To learn more, email us at [email protected] with the word GOLD or CLICK HERE - https://goldmedalbusiness.org/gold-mentorshipStay Connected With Gold Medal Business and Katie Cannon:Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | YoutubeWebsite: https://goldmedalcoaching.info/Intro and Outro Background MusicMain Street by AudioCoffee | https://www.audiocoffee.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/ Hosted on Acast. See acast.com/privacy for more information.
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ABOUT THIS SHOW
5X British Champion turned 7-figure entrepreneur Katie Cannon (and mum of 3) has been in business for over 20 years and has a wealth of experience in the Leisure, Sport, and Children's Activity Industries. Katie's mission is to help you turn your skills and passion into a business and then give you the skills to become a CEO, ensuring your business can thrive WITH and WITHOUT YOU.Tune in to hear foundational business strategies, real-life examples, the good and bad in business, and how you can build business and life together. Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
Katie Cannon
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