Going Circular Pays Off

What happens when the evidence of recycling becomes the reason to buy?In this episode, Rose VanHecke, sustainability director at Electrolux for Europe, APAC and MEA, shares how making new fridges from the recycled plastic of old ones helps close the resource loop. And it created a unique selling point. The result? A distinctive greige color that couldn't be hidden. So instead of hiding it, Electrolux leaned in. When consumers understood where that color came from, something remarkable happened: they didn't just accept it. They wanted it. Listen to the story of how transparency about materials turned a constraint into a competitive edge, a new industry benchmark, and how closing the loop on fridges became proof that going circular pays off. Literally.Do you also want to make going circular work and worthwhile? This series explores real-life stories from business leaders who are making the business cleaner, greener, more just and more future-proof. Building resilient value chains, launching new business models with a compelling value proposition at the heart. At Innoboost, we see that a strong business case drives real change in many sectors. Creating profit to be proud of. Show notesDiscover more about how Electrolux sets a new industry benchmark for the use of recycled plastics.Follow Rose Vanhecke on her journey going circular. Visit innoboost.com for more insights, research and tools on going circular. Drop us a note if you want to share your story via [email protected] is a podcast by Innoboost | Creating Profit to be proud ofHosts: Sandra Horlings & Christiaan KraaijenhagenProduction & Edit: Malou van der StarreSound: Joris van Grunsven, Studio Takt

How Manutan turns Circular Business Models into growthWhat if sustainability also drove revenue? In this episode, Mark Lina, for business developer circular economy at Manutan, a leader in office and warehouse supplies, shares how exploring circular business models isn't just good for the planet, but also a game-changer for sales.Discover:✅ How circular strategies attract new customers and boost projects per client✅ Real-world examples of reusable, repairable, and recycled office solutions✅ Key lessons learned, from pilot projects to scaling impact✅ Why circularity is becoming a competitive edge in B2B marketsA must-listen for procurement leaders, sustainability managers, and entrepreneurs who want to prove that going circular pays off. Literally. Hit play and rethink your business model!Do you also want to make going circular work and worthwhile? This series explores real-life stories from business leaders who are making their business cleaner, greener, more just and more future-proof. What does that mean? It's about reducing harm and actively restoring and improving the world around us. And the best part? It pays off. At Innoboost, we see that a strong business case drives real change in many sectors. Creating profit to be proud of. ShownotesDiscover more about circular services at ManutanFollow Mark Lina on his journey, Going CircularVisit innoboost.com for more insights, research and tools. Drop us a note if you want to share your story via [email protected] is a podcast by Innoboost | Creating profit to be proud ofHosts: Sandra Horlings & Jayden PanettaProduction & Edit: Malou van der StarreSound: Studio Takt - Joris van Grunsven

When "End-of-Use" Is Just the BeginningWhat if a hospital’s old MRI machine wasn’t waste, but an opportunity?Patrick Lerou, Global Lead of Reclaim Trade at Philips, explains how his team redefines value in health tech. By intervening at "end-of-use" (not end-of-life), they give high-end medical systems a second, third, or even fourth life, cutting waste, costs, and emissions while serving new customers.Key insights:✅ How circular thinking turns replacement into revenue✅ Why "used" doesn’t mean outdated: it just means ready for the next user✅ The environmental and financial wins of keeping systems in the loopFor leaders in healthcare, tech, or any industry with big installed systems, this is how to build a smarter, leaner future. Listen and rethink your approach to upgrades.Do you also want to make going circular work and worthwhile? This series explores real-life stories from business leaders who are making the business cleaner, greener, more just and more future-proof. What does that mean? It's about reducing harm and actively restoring and improving the world around us. And the best part? It works! At Innoboost, we see that a strong business case drives real change in many sectors. Creating profit to be proud of. ShownotesDiscover more about how Philips is creating value with sustainable impact. Follow Patrick Lerou on his journey going circular. Visit innoboost.com for more insights, research and tools on going circular. Drop us a note if you want to share your story via [email protected] is a podcast by Innoboost | Creating profit to be proud ofHosts: Sandra Horlings & Christiaan KraaijenhagenProduction & Edit: Malou van der StarreSound: Joris van Grunsven, Studio Takt

How a Dairy Giant Tackles Waste in AsiaWhat does a dairy producer have to do with waste collection in Asia? Plenty, as it turns out.In this episode, Marieke Nispeling, Sustainability Lead, Asia, at FrieslandCampina, shares her circular journey, focusing on collecting and recycling packaging in Southeast Asia. From mapping where food packaging ends up to reimagining waste systems, she reveals how a global dairy leader is driving systemic change while delivering high-quality nutrition.You’ll hear:✅ How packaging waste becomes a circular opportunity, even in complex markets✅ The realities of waste collection in Asia and how to design better systems✅ Why mindful consumption ("not taking more than we give back") is the starting point✅ Personal and professional lessons from leading a system shift toward responsible waste managementA must-listen for sustainability leaders, supply chain innovators, and anyone who believes business can and must(!) solve the waste crisis. Tune in and get inspired!Do you also want to make going circular work and worthwhile? This series explores real-life stories from business leaders who are making their businesses cleaner, greener, more just, and more future-proof. What does that mean? It's about reducing harm and actively restoring and improving the world around us. And the best part? It works. At Innoboost, we see that a strong business case drives real change in many sectors. Show notesDiscover more about how FrieslandCampina is making a positive impact on farmers, society, and the planet.Follow Marieke Nispeling on her journey Going Circular. Visit Innoboost.com, for more insights, research, and tools on going circular. Drop us a note if you want to share your story via [email protected]. CreditsThis is a podcast by Innoboost | Creating profit to be proud ofHosts: Sandra Horlings & Marjolein OyenProduction & Edit: Malou van der StarreSound: Joris van Grunsven, Studio Takt

Can You Really Make Money with Circular Kitchens?Spoiler: Yes. And Simon Rombouts from Chainable is proving it with Kitchen-as-a-Service.In this episode, Simon breaks down how circular design + smart business = profit to be proud of. His secret? A material bank that locks in resource costs for 5–10 years, standardization (why B2B beats B2C for circularity), and keeping every screw, panel, and countertop in the loop. Together with long-term supply chain partners. But it’s not just about business:✅ Planting trees for every kitchen installed✅ Creating jobs for people who face labor market barriers✅ Forcing big manufacturers to rethink sustainabilityThis is circular economy in action, where profit, planet, and people all win. Listen now and steal his playbook! Do you also want to future-proof your business? This series explores real stories of business leaders making their businesses cleaner, greener, more just, and more future-proof. What does that mean? It's about reducing harm and actively restoring and improving the world around us. And the best part? It works. At Innoboost, we see that a strong business case drives real change in many sectors. Creating profit to be proud of. ShownotesLook at www.chainable.nl to learn more about their 88% circulaVisiten. Visit www.innoboost.com for more insights and circularity tools. Drop us a note if you want to share your story via [email protected] is a podcast by Innoboost | Creating profit to be proud of. Hosts: Sandra Horlings and Christiaan Kraaijenhagen. Production & Edit: Malou van der Starre. Sound: Joris van Grunsven, Studio Takt.