GSD with Jeni

In this episode, referral expert and author Stacey Brown Randall is back to break down the real driver behind sustainable, relationship-based growth: building a referable client experience. She shares why doing great work alone won’t generate referrals and how emotional connection, intentional touchpoints, and organizational alignment play a bigger role than most businesses realize.We dive into practical, repeatable strategies you can implement immediately to create moments that naturally lead to referrals—without feeling salesy or forced. Stacey also challenges the rise of AI-driven communication and makes a powerful case for why authentic, human connection will always win.If you’re looking to grow your business through stronger relationships, better client experiences, and a more strategic approach to referrals, this episode is for you.Stacey Brown Randall Website: https://staceybrownrandall.comRoadmap to Referrals Podcast: https://podcast.staceybrownrandall.com

In this episode of GSD with Jeni, Jeni chats with Emmy-nominated science host Tamara Robertson (Mythbusters, SciJinks) to talk about her incredible journey from engineering to national television and how she’s on a mission to make STEM exciting, accessible, and empowering for the next generation.Tamara shares how storytelling, hands-on experimentation, and curiosity can transform the way we think about science—and why STEM isn’t just a subject in school, it’s a mindset for solving real-world problems.They also dive into:• How Tamara went from engineer to science communicator• What it takes to break into media and education as a STEM expert• Why making science fun is the key to inspiring young minds• Her work with Seekers of Science comics and Tinkering Treks maker books• Practical ways parents and educators can spark curiosity in kidsIf you care about innovation, education, or inspiring the next generation of problem-solvers, this conversation is for you.

What does it really take to lead boldly—without guilt, burnout, or waiting for permission?In this episode of GSD with Jeni, Jeni sits down with Jaclyn Bradham, Chief Revenue Officer at Oracle Lighting, for a candid conversation about leadership, career growth, and the power of curiosity in building both people and businesses.Jaclyn shares her non-linear career journey in the automotive industry, why an ownership mindset is essential for effective leadership, and how learning from failures has shaped her approach to strategic goal setting. Together, they unpack the role of AI in business, where it adds value—and where it should never replace human connection or customer experience.The conversation also dives into mentorship, women empowerment, and what it means to create space for more women to thrive in male-dominated industries. Jaclyn offers real, actionable insight on leading teams with clarity, removing barriers instead of adding pressure, and letting go of guilt as a leadership crutch.If you’re navigating growth, leading a team, or redefining success on your own terms, this episode is a must-listen.Key themes include: Leadership • Career Growth • Curiosity • Mentorship • Customer Experience • AI in Business • Women Empowerment • Automotive Industry • Strategic Goal Setting • Learning from Failures

At just 17, Harry Sanders found himself homeless on the streets of Melbourne. Today, he’s the founder of StudioHawk, one of the world’s largest dedicated SEO agencies. In this raw and inspiring conversation, Harry shares his journey from survival to success — revealing how he built a global business through grit, networking, and laser-sharp focus.He opens up about the mindset shifts that helped him scale, the challenges of hiring and managing growth, and why he believes giving back is the ultimate marker of success. From learning to see rejection as a muscle to tackling youth homelessness head-on, Harry’s story is a powerful reminder that with the right momentum, anything is possible.

In this SEMA special edition episode of GSD with Jeni, 20-year-old entrepreneur Riley Schlick-Trask —founder of Riley’s Rebuilds—shares how a $300 garage hobby turned into a viral carburetor rebuilding business that’s shaking up the automotive industry. Riley opens up about the grit behind her journey, from learning independence in her dad’s shop to hiring friends as her business exploded overnight. She talks candidly about navigating college while running a company, the power of networking at events like SEMA, and the role of community support in helping young women break barriers. With insights on overcoming challenges, embracing individuality, and finding balance through self-care, Riley’s story is a must-listen for anyone driven by passion and ready to get sh!t done.

In this special SEMA edition of the Get Shit Done podcast, Jeni sits down with two powerhouse women who are transforming how brands show up in the automotive and motorsports world.You’ll hear from Lee Riser, VP of Marketing at RealTruck, who’s led a major rebrand and built a lifestyle-first approach that inspires people to get outdoors, upgrade their rigs, and actually use their trucks. Joining her is Amanda Van Den Elzen, founder of Racer On Demand, who helps grassroots racers build intentional personal brands, connect with fans, and create real sponsorship value (no more “spray and pray” decks).Together, they dig into what it really takes to build an intentional brand—whether you’re a manufacturer, a marketer, or a racer trying to land your next sponsor. From leaning into what makes you “weird,” to avoiding inauthentic partnerships, to saying yes before you feel ready, this episode is packed with practical and tactical branding and career advice.If you’re trying to stand out in a crowded market, attract the right partners, or build a brand that actually means something, this one’s your playbook.

In this SEMA special edition episode, Jeni sits down with Dana Wilke to explore what it truly means to build community with purpose. Drawing from the powerful legacy of Jessi Combs, Dana shares how the Jessi Combs Foundation is redefining what’s possible for women in trades—providing over $250,000 in scholarships, creating opportunities for hands-on learning, and fostering a network of unwavering support.Together, Jeni and Dana unpack the core elements of purposeful community building:showing up consistently,nurturing authentic connections,leading with courage even when fear is present, andcreating environments where people feel seen, supported, and empowered.Dana sheds light on the foundation’s journey—from its early challenges to its bold vision for the future—while reminding us that fearlessness isn’t the absence of fear, but the decision to move forward anyway. 

In this special SEMA Show edition of the GSD with Jeni podcast, host Jeni Bukolt sits down with Megan Meyer, two-time NHRA World Champion and powerhouse entrepreneur. Megan opens up about her evolution from life on the drag strip to life as a business owner, sharing how she built a thriving career by mastering sponsorships and leveraging social media long before it became the norm in motorsports.Together, Jeni and Megan explore the emotional highs of winning championships, the identity shift that comes with stepping back from racing, and the raw, real challenges of navigating motherhood while staying connected to your passion. Megan also gives a sneak peek into her family’s bold new venture into off-road racing—and what’s next as she continues redefining what it means to be a woman in motorsports.This inspiring conversation shines a light on resilience, reinvention, and the courage it takes to chase your next chapter—on and off the track.

In this episode, Joanna Agosta Shere opens up about leading through the uncertainty of the COVID-19 pandemic and the lessons that shaped her role as CEO. She shares how calm communication, adaptability, and change management became critical tools for guiding her company through crisis. Joanna reflects on the challenges of transitioning from peer to leader, the importance of rebuilding trust after setbacks, and the role of empathy in driving collaboration and innovation. At the heart of her journey is a commitment to building a supportive company culture that balances high performance with genuine care while overcoming self-doubt and staying focused on the future.

In this inspiring episode, Theresa Contreras—automotive designer, painter, and co-founder of Real Deal Revolution—shares her journey as a creative force in the male-dominated automotive industry. From her roots in the garage with her family to building a career that spans custom design, off-road, and SEMA highlights, Theresa opens up about the grit, resilience, and community support that fueled her success. She reflects on memorable projects, including a Bronco build for Jay Leno, and the pivotal role of mentorship in building confidence and breaking barriers. Through Real Deal Revolution, Theresa aims to empower women in trades with hands-on workshops and a thriving community. Whether you’re passionate about design, mentorship, or simply getting shit done, Theresa’s story will leave you energized and inspired.

In this episode of GSD with Jeni, we sit down with Baily Soto, a leader in electric vehicle (EV) education and high voltage safety training, to talk about breaking down barriers in a rapidly evolving industry. From launching CTE programs worldwide to designing safety certifications changing how the industry trains its workforce, Baily shares how she's driving real change.We get into the challenges of convincing traditional automotive professionals (including her own brother) to embrace EVs, the importance of equity in education, and what it takes to shift culture in a male-dominated field. Whether you're an educator, engineer, or just EV-curious, this episode is a deep dive into how innovation, grit, and hands-on learning reshape the automotive world.Key Takeaways — What You’ll Learn:How to lead change in a traditional industry Tools for breaking through self-doubt and imposter syndrome when you're doing something newThe importance of access, equity, and bringing others with you as you riseHow to challenge outdated mindsets and get buy-in from even the most resistant people (yes, even family)What it looks like to blend heart, hustle, and high standards to make a real impact

Cora Jokinen’s path to entrepreneurship didn’t start with an off-road rig — it started in architecture. Now the owner of Torque Masters Industries, Cora shares how she made the leap from the design world to the dirt, turning her passion for off-roading into a thriving business.In this episode, Cora opens up about navigating the challenges of acquiring a company, marketing in a fast-changing digital world, and building credibility in a male-dominated industry. From product development to personal growth, she’s honest about the highs and lows of running a business — and why passion and persistence matter most.If you're an entrepreneur, off-road enthusiast, or woman forging your own path in business, this conversation offers valuable takeaways.Key Takeaways:How Cora transitioned from architect to off-road business ownerWhat it’s like being a woman in the off-road and automotive spaceBranding, consulting, and strategies for business growthThe power of passion and knowledge in earning industry respectBalancing life and leadership with a four-day workweekHow to overcome imposter syndrome through education and support

Melanie Henry has done more than bring people together through her car shows — she’s sparked a movement rooted in community, purpose, and giving back. As a marketing strategist and lifelong car enthusiast, Melanie shares how her passion for automotive culture has helped raise over $300,000 for local nonprofits.In this episode, she talks about the power of showing up, staying curious, and leading authentically — especially in an industry where women still carve out space. From overcoming imposter syndrome to building resilience through challenges, Melanie offers real-world wisdom for anyone trying to grow personally and professionally.Whether you work in the automotive world or are simply passionate about building community, this conversation is full of honest insights and inspiration.Key Takeaways:Why authenticity > faking confidenceThe power of car culture in community buildingHow to overcome imposter syndrome and embrace curiosityTips for women entering the automotive worldFundraising through passion projects

In this episode of GSD with Jeni, we sit down with Haley Keelin—marketing strategist, community builder, and all-around GSD leader in the automotive world. From navigating irate customer calls to launching products under the Hoonigan umbrella, Haley shares how she turned passion into purpose and adversity into opportunity.We dive into her journey as a woman in a male-dominated industry, the moment that changed her trajectory, and how she balances vehicle builds, volunteer work, and high-level brand strategy—all while staying grounded and unapologetically herself.Whether you're into motorsports or marketing, or just need a reminder that failure is a launchpad, Haley’s story may inspire you to shift gears and GSD.

In this episode, Lee Riser takes us behind the wheel of her journey from passionate marketer to VP of Marketing at RealTruck. She opens up about the grit it takes to lead in a male-dominated industry, how aligning your team can move mountains, and why saying "yes" before you're ready might be the best thing you ever do.She reminds us that leadership isn’t about having all the answers—it’s about knowing your people, trusting your instincts, and staying obsessed with your customer.Whether you're a woman climbing the ranks, a marketer looking to make an impact, or someone trying to GSD, this episode will leave you fired and full of actionable insight.Key Takeaways:People first: Leadership is hard because people are beautifully different. Know your team.Bias for action: Move fast, but bring your people with you.Know your customer: Marketing without deep consumer insight is just noise.Say yes: Growth often starts with a risk.Culture matters: A strong internal culture powers long-term success.Off-roading = life: Obstacles are part of the adventure—embrace them.

In this episode of GSD with Jeni, we sit down with Kara Redman—CEO and founder of Backroom, a brand strategy and activation agency known for breaking the mold. Kara shares her journey from working with global brands like Pepsi and Hellmann’s to building an agency that prioritizes people over processes and purpose over profit.Kara opens up about the power of having a supportive network and how her leadership style has changed over time. We talk tactics like remote cultures, 4-day work weeks and what it means to truly trust your gut as a business owner.Plus, we explore the future of branding in the age of AI—and how human connection remains at the center of everything she does.Whether you’re a founder, a creative, or just someone who’s tired of doing business as usual, this episode will leave you inspired to GSD on your own terms.

In this conversation, Vanessa Mathews, Founder and CEO of Asfalis Advisors, shares her journey into crisis management and business resilience, sparked by a personal experience with a natural disaster. She discusses the importance of understanding crisis management, the entrepreneurial spirit, and practical steps for small businesses to prepare for unexpected disruptions. Vanessa emphasizes the significance of community support, the need for effective communication, and resilience's role in navigating business challenges.

What does it take to build a thriving team and a powerful brand? Jake Petersen, VP of Product and Marketing at Warn Group, breaks it down in this episode of GSD with Jeni.From clear communication to balancing fun and accountability, Jake shares real-world strategies for setting expectations, leading diverse teams, and creating a workplace where people want to show up and win. He also dives into the challenges of remote work, the power of team-building events, and why truly understanding the customer perspective is key to brand success.If leadership, culture, and team dynamics are top of mind, this episode is filled with actionable insights to help turn workplace challenges into opportunities.

In this episode of GSD with Jeni, we sit down with the dynamic and fearless Page Fehling, who made the bold leap from a 20-year career in television news to becoming a sought-after keynote speaker, corporate trainer, and communication expert. Page shares her journey of reinvention, the challenges of entrepreneurship, and the power of storytelling in building authentic connections.From mastering personal branding to navigating fear and financial uncertainty, Page offers actionable insights on leadership, productivity, and the art of effective communication. She dives into why value-based pricing is crucial for self-worth, how to turn ideas into action, and the secret to getting things done without burnout.Packed with humor, real talk, and powerful takeaways, this episode is a must-listen for entrepreneurs, leaders, and anyone looking to sharpen their communication skills and stand out in a crowded world.

In this episode of GSD with Jeni, Jeni Bukolt sits down with Diona Kidd, a seasoned entrepreneur and marketing strategist, to dissect the world of digital marketing. They cut through the industry’s buzzwords and empty promises, emphasizing the need for clarity and strategy in marketing efforts. Diona shares her journey from programmer to marketer, shedding light on how businesses can align their marketing with sales outcomes for real impact.They also dive into the evolving role of AI, the challenges of adapting to change, and why simply throwing money at marketing won’t solve your problems. Whether you're a business leader, marketer, or entrepreneur, this conversation offers valuable insights on making marketing work smarter—not just louder.

In this conversation, Stacey Brown Randall and Jeni Bukolt explore the significance of referrals in business growth, emphasizing the importance of authentic relationships and effective communication. They discuss the role of behavioral economics in understanding client behavior, the necessity of a well-structured referral system, and the impact of mindset on entrepreneurial success. The conversation also touches on the importance of music as a motivational tool for overcoming challenges in business.

In this conversation, Jeni Bukolt and Sel Watts explore the significance of intentional workplace culture and the role of values in employee success. Sel shares her journey from Australia to the US, discussing the challenges and differences in HR practices between the two countries. They delve into the importance of measuring employee success, creating operational values, and understanding the reasons behind employee turnover. The discussion emphasizes the need for clarity in goals and the impact of effective leadership on workplace culture.Measuring employee success requires clear metrics and feedback.Values should be operationalized and used as tools within organizations.Creating a supportive culture is essential for employee retention.Transitioning to a new market involves understanding local business practices.Probation periods should focus on employee integration and success.Workplace culture is shaped by leadership and employee experiences.People leave jobs primarily due to poor management, not the company itself.Clarity on goals helps prioritize what truly matters in business.Understanding the unique challenges of your business is crucial for success.A high-performance culture balances accountability with support.

In this episode of the GSD podcast, Nicholle Overkamp shares her mission to empower women to take control of their finances and live life on their own terms. As a bestselling author and founder of Wilcox Financial Group, she discusses the emotional aspects of financial management, the journey of entrepreneurship, and the creation of the Money Bitch movement. Nicholle emphasizes the importance of valuing oneself, setting boundaries, and being authentic personally and professionally. She provides actionable insights on pricing strategies and the significance of self-care in achieving success.

In this conversation, Melanie Berry, founder and clinical director at the Carolinas Biofeedback Clinic, discusses the evolution of biofeedback and neurotherapy, emphasizing the powerful connection between the mind and body. She explains how neurofeedback can help individuals recover from trauma, improve executive function, and enhance overall brain health. Melanie shares her personal journey into this field, transformative stories of clients, and practical techniques for overcoming burnout and anxiety. The discussion highlights the importance of neurotherapy and the potential for personal transformation through innovative brain training methods.Introduction to Biofeedback and Neurofeedback10:06The Science Behind Brain Mapping and Neurofeedback17:18Melanie's Journey into Biofeedback and Its Impact25:01The Pivotal Moment of Decision32:53The Power of Word of Mouth39:23Practical Breathing Techniques for Relaxation

In this episode of the GSD with Jeni podcast, Tamar Slay shares his inspiring journey from a small town in West Virginia to becoming an NBA player and now a successful coach and entrepreneur. He discusses the importance of perseverance, discipline, and mental toughness in both sports and life. Tamar emphasizes the SLAY Way philosophy, which focuses on developing young athletes not just in their sport but as individuals. He also reflects on the challenges he faced, the impact of his upbringing, and the legacy he aims to create through his coaching.Chapters00:00Tamar Slay's Journey to the NBA08:41Overcoming Adversity and Finding Strength13:49The Role of Coaches and Mentors18:35Mental Preparation and Performance Anxiety24:05Characteristics of a Great Athlete27:25The Sleigh Way: Coaching Philosophy and Impact40:12Future Aspirations and Continued Growth

In this engaging conversation, Chef Craig Wong shares his journey from a young entrepreneur selling fireworks to becoming a renowned chef and restaurateur. He discusses the importance of resilience, the cultural influences that shape his culinary style, and the challenges of navigating the competitive restaurant industry. Craig emphasizes the significance of team culture, authenticity in culinary expression, and the lessons learned from setbacks. He also reflects on his aspirations for the future and the drive that fuels his passion for food and entrepreneurship.

Chuck Cooper, founder of Whitewater Consulting, shares his journey of becoming a two-time author and the importance of communication and connection in building a successful business. He emphasizes the need to understand and appreciate the unique qualities of each generation in the workforce and the importance of effective communication in creating a positive company culture. Chuck also provides tips for aspiring leaders, such as joining peer groups and implementing mentorship programs. The conversation explores the importance of aligning the different generations in the workforce and the challenges of remote mentoring. He emphasizes the significance of mission, vision, and values in shaping company culture and offers insights into hiring for cultural fit. The discussion also highlights the value of gathering feedback from employees and taking action on it. Lastly, he touches on the power of vulnerability and the importance of personal habits in achieving success.

Sean Hoff, founder of Moniker, shares his entrepreneurial journey and how he navigated the challenges of the travel industry during the COVID-19 pandemic. He started his career in finance but realized his passion for travel and started his travel agency. He pivoted to virtual experiences when the pandemic hit, hosting murder mystery events on Zoom. This innovative approach helped his company thrive during the pandemic. As travel resumed, he capitalized on the demand for in-person team-building experiences. The key takeaway is the importance of adaptability and finding creative solutions in the face of adversity. Sean Hoff shares how his company, Moniker, adapted during the pandemic by shifting to virtual experiences and creating innovative solutions. He emphasizes the importance of staying relevant and keeping up with market trends. Hoff discusses creating a 20-week plan and how his team played to their strengths to execute it. He also highlights the significance of transparency and trust in his company culture, using tools like pulse checks and town hall meetings to gather feedback and address concerns. Hoff shares some of the fantastic trips his company has planned and the impact of these experiences on team building and client relationships. He concludes by discussing his plans for scaling the company and the importance of having a vision and setting goals.

In this engaging conversation, Jeff Elliott shares his journey from a young boy fascinated by television to a successful entrepreneur and leader at NASA. He discusses his early passion for TV, the challenges he faced in corporate life, and how he built NASA Select TV by leveraging connections and understanding the needs of others. Jeff emphasizes the importance of perseverance, communication, and community in achieving success and shares valuable lessons learned throughout his career, including a memorable experience in the Oval Office. He concludes with advice for aspiring entrepreneurs to keep pushing forward and focus on their goals.

In this episode of the GSD podcast, Jeni interviews Saichelle McNeil, a remarkable entrepreneur who shares her inspiring journey from facing rejection and overcoming a criminal record to building a successful laundry service in Charlotte. Saichelle discusses the importance of resilience, grit, and community support in her entrepreneurial journey and her commitment to giving back by hiring justice-involved individuals. She emphasizes the value of authenticity and social capital in building connections and achieving success. The conversation also touches on the challenges of entrepreneurship and the significance of celebrating milestones along the way.

In this conversation, Gary Frey discusses his experiences with imposter syndrome, emphasizing that it affects both men and women, and shares insights on overcoming it through vulnerability, mentorship, and community support. He highlights the importance of consistency and discipline in personal and professional life, and concludes with a reflection on the significance of finding motivation through music.

Ryan Sanderson, co-founder of Knowledge Perk, shares his experiences overcoming obstacles and getting things done during stress and crisis. He discusses how his business had to adapt during the COVID-19 pandemic, including setting up a drive-through and delivering coffee to neighborhoods. Ryan emphasizes the importance of having a mindset that failure is not an option and going through a necessary failure period to learn and grow as an entrepreneur. He also highlights the significance of building relationships and surrounding yourself with people who emulate the attitude and success you aspire to achieve. Ryan's advice for aspiring entrepreneurs is to put themselves in the right rooms to learn from others who have already accomplished what they want to achieve.